NitroPack Technology Adoption in E-commerce
Discover 6k verified e-commerce stores using NitroPack. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 14.4k domains. 6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6k verified active stores out of 14.4k detected · 41.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.9% of stores with physical delivery (5,806 stores) , followed by Custom (2.6%) and Smoolis (0.1%) .
Base: 5,989 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,806 stores
156 stores
6 stores
3 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
5,806 stores
156 stores
6 stores
3 stores
3 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5806 | 96.94% |
| Custom | 156 | 2.60% |
| Smoolis | 6 | 0.10% |
| Shopify | 3 | 0.05% |
| BigCommerce | 3 | 0.05% |
| CS-Cart | 2 | 0.03% |
| Magento, WooCommerce | 2 | 0.03% |
| WooCommerce, Tray | 1 | 0.02% |
| WooCommerce, ContentSpeed | 1 | 0.02% |
| Store.link E-commerce Platform, WooCommerce | 1 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.3% share of detected NitroPack e-commerce signals (14,034) , with Custom at 1.1% and Smoolis at 0.1% (June 2026) .
Base: 14,426 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
14,034 websites
156 websites
10 websites
5 websites
3 websites
2 websites
2 websites
1 websites
1 websites
1 websites
Visual Distribution
14,034 websites
156 websites
10 websites
5 websites
3 websites
2 websites
2 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 14034 | 97.28% |
| Custom | 156 | 1.08% |
| Smoolis | 10 | 0.07% |
| Shopify | 5 | 0.03% |
| BigCommerce | 3 | 0.02% |
| CS-Cart | 2 | 0.01% |
| Magento, WooCommerce | 2 | 0.01% |
| WooCommerce, Tray | 1 | 0.01% |
| WooCommerce, ContentSpeed | 1 | 0.01% |
| Store.link E-commerce Platform, WooCommerce | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 16.4% of all stores (983 stores) , followed by Clothing & Accessories (10.7%) and Food & Beverages (10.4%) .
Base: 5,989 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
983 stores
642 stores
621 stores
476 stores
449 stores
406 stores
333 stores
300 stores
228 stores
226 stores
Visual Distribution
983 stores
642 stores
621 stores
476 stores
449 stores
406 stores
333 stores
300 stores
228 stores
226 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 983 | 16.41% |
| Clothing & Accessories | 642 | 10.72% |
| Food & Beverages | 621 | 10.37% |
| Sporting Goods & Outdoor Gear | 476 | 7.95% |
| Home & Garden | 449 | 7.50% |
| Business & Industrial | 406 | 6.78% |
| Electronics & Technology | 333 | 5.56% |
| Tools & Hardware | 300 | 5.01% |
| Arts & Entertainment | 228 | 3.81% |
| Gifts & Special Occasions | 226 | 3.77% |
Payment Providers Distribution
PayPal accounts for 30.7% of displayed detection occurrences (929 occurrences) , followed by MasterCard (15.1%) and Stripe Connect (13.1%) .
Base: 3,029 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
929 occurrences
457 occurrences
398 occurrences
355 occurrences
240 occurrences
212 occurrences
156 occurrences
120 occurrences
103 occurrences
59 occurrences
Visual Distribution
929 occurrences
457 occurrences
398 occurrences
355 occurrences
240 occurrences
212 occurrences
156 occurrences
120 occurrences
103 occurrences
59 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 929 | 30.67% |
| MasterCard | 457 | 15.09% |
| Stripe Connect | 398 | 13.14% |
| American Express | 355 | 11.72% |
| Klarna | 240 | 7.92% |
| Apple Pay | 212 | 7.00% |
| Google Pay | 156 | 5.15% |
| VISA | 120 | 3.96% |
| Bolt | 103 | 3.40% |
| Bancontact | 59 | 1.95% |
Shipping Carriers Distribution
UPS accounts for 25.0% of displayed detection occurrences (563 occurrences) , followed by DHL (21.2%) and USPS (16.0%) .
Base: 2,250 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
563 occurrences
476 occurrences
359 occurrences
350 occurrences
142 occurrences
99 occurrences
74 occurrences
67 occurrences
60 occurrences
60 occurrences
Visual Distribution
563 occurrences
476 occurrences
359 occurrences
350 occurrences
142 occurrences
99 occurrences
74 occurrences
67 occurrences
60 occurrences
60 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 563 | 25.02% |
| DHL | 476 | 21.16% |
| USPS | 359 | 15.96% |
| FedEx | 350 | 15.56% |
| DPD | 142 | 6.31% |
| Royal Mail | 99 | 4.40% |
| GLS | 74 | 3.29% |
| TNT | 67 | 2.98% |
| PostNL | 60 | 2.67% |
| Australia Post | 60 | 2.67% |
Store Launch Timeline
Over the past 12 months, 475 new stores were launched in NitroPack , with the highest activity in 2026-05 (19 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
19 stores launched
32 stores launched
36 stores launched
21 stores launched
34 stores launched
51 stores launched
48 stores launched
55 stores launched
46 stores launched
48 stores launched
60 stores launched
25 stores launched
Monthly Trend
4.0% of last 12 months
6.7% of last 12 months
7.6% of last 12 months
4.4% of last 12 months
7.2% of last 12 months
10.7% of last 12 months
10.1% of last 12 months
11.6% of last 12 months
9.7% of last 12 months
10.1% of last 12 months
12.6% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 19 | 4.00% |
| 2026-04 | 32 | 6.74% |
| 2026-03 | 36 | 7.58% |
| 2026-02 | 21 | 4.42% |
| 2026-01 | 34 | 7.16% |
| 2025-12 | 51 | 10.74% |
| 2025-11 | 48 | 10.11% |
| 2025-10 | 55 | 11.58% |
| 2025-09 | 46 | 9.68% |
| 2025-08 | 48 | 10.11% |
| 2025-07 | 60 | 12.63% |
| 2025-06 | 25 | 5.26% |
Active Stores by Launch Year
Currently, 5,984 active stores in NitroPack are tracked in our database , with the most stores launched in 2026 (143 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
143 active stores
621 active stores
651 active stores
522 active stores
429 active stores
483 active stores
492 active stores
321 active stores
328 active stores
278 active stores
177 active stores
144 active stores
163 active stores
200 active stores
111 active stores
Distribution by Launch Year
2.4% of tracked active stores
10.4% of tracked active stores
10.9% of tracked active stores
8.7% of tracked active stores
7.2% of tracked active stores
8.1% of tracked active stores
8.2% of tracked active stores
5.4% of tracked active stores
5.5% of tracked active stores
4.6% of tracked active stores
3.0% of tracked active stores
2.4% of tracked active stores
2.7% of tracked active stores
3.3% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 143 | 2.39% |
| 2025 | 621 | 10.38% |
| 2024 | 651 | 10.88% |
| 2023 | 522 | 8.72% |
| 2022 | 429 | 7.17% |
| 2021 | 483 | 8.07% |
| 2020 | 492 | 8.22% |
| 2019 | 321 | 5.36% |
| 2018 | 328 | 5.48% |
| 2017 | 278 | 4.65% |
| 2016 | 177 | 2.96% |
| 2015 | 144 | 2.41% |
| 2014 | 163 | 2.72% |
| 2013 | 200 | 3.34% |
| 2012 | 111 | 1.85% |
Geographic Distribution
United States stores with 22.0% (1,315 active verified stores) , followed by United Kingdom (7.5%) and India (5.4%) .
Base: 5,989 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,315 active verified stores
447 active verified stores
325 active verified stores
256 active verified stores
248 active verified stores
213 active verified stores
188 active verified stores
182 active verified stores
181 active verified stores
129 active verified stores
Visual Distribution
1,315 active verified stores
447 active verified stores
325 active verified stores
256 active verified stores
248 active verified stores
213 active verified stores
188 active verified stores
182 active verified stores
181 active verified stores
129 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1315 | 21.96% |
| United Kingdom | 447 | 7.46% |
| India | 325 | 5.43% |
| China | 256 | 4.27% |
| Australia | 248 | 4.14% |
| Germany | 213 | 3.56% |
| Spain | 188 | 3.14% |
| France | 182 | 3.04% |
| Netherlands | 181 | 3.02% |
| South Africa | 129 | 2.15% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
WooCommerce - Books & Media
WooCommerce
WooCommerce - Business & Industrial
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Electronics & Technology
WooCommerce - Home & Garden
WooCommerce - Home & Garden
WooCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.4k | 100.00% |
| Emails | 9.4k | 65.30% |
| Phones | 7.8k | 54.21% |
| Ecommerce platform | 14.3k | 99.05% |
| Couriers | 2.4k | 16.57% |
| Payment Providers | 3.3k | 22.80% |
| Categories | 6.3k | 43.93% |
| Social Media | 11.3k | 78.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the NitroPack e-commerce landscape:
Analyze 6k verified e-commerce stores on NitroPack - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across NitroPack e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the NitroPack e-commerce intelligence?
-
We track 6k verified NitroPack e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.7% of displayed detection occurrences (4,158 occurrences) , followed by Instagram (25.5%) and YouTube (11.3%) .
Base: 14,481 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,158 occurrences
3,696 occurrences
1,633 occurrences
1,184 occurrences
991 occurrences
845 occurrences
755 occurrences
721 occurrences
446 occurrences
52 occurrences
Visual Distribution
4,158 occurrences
3,696 occurrences
1,633 occurrences
1,184 occurrences
991 occurrences
845 occurrences
755 occurrences
721 occurrences
446 occurrences
52 occurrences