NitroPack Technology Adoption in E-commerce

Discover 10.1k e-commerce stores using NitroPack. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 83.4% of stores with physical delivery (8,409 stores) , followed by Custom (16.3%) and EasyDigitalDownloads (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

8,409 stores

Custom 16.3%

1,640 stores

5 stores

Ecwid 0.0%

3 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in NitroPack
Platform Stores with Physical Delivery Percentage
WooCommerce 8409 83.44%
Custom 1640 16.27%
EasyDigitalDownloads 7 0.07%
Magento 5 0.05%
WooCommerce, EasyDigitalDownloads 5 0.05%
Ecwid 3 0.03%
EasyDigitalDownloads, WooCommerce 2 0.02%
WooCommerce, 2ClickShop 1 0.01%
Shopify 1 0.01%
WooCommerce, Magento 1 0.01%
BigCommerce 1 0.01%
WooCommerce, Weblium 1 0.01%
Nacelle, WooCommerce 1 0.01%
BASE, WooCommerce 1 0.01%
Commerce7 0 0.00%

All Stores Distribution

WooCommerce holds 90.4% share of all NitroPack e-commerce stores (16,622) , with Custom at 8.9% and EasyDigitalDownloads at 0.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

16,622 stores

1,640 stores

68 stores

13 stores

Ecwid 0.0%

3 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in NitroPack
Platform Total Stores Percentage
WooCommerce 16622 90.43%
Custom 1640 8.92%
EasyDigitalDownloads 68 0.37%
Magento 13 0.07%
WooCommerce, EasyDigitalDownloads 17 0.09%
Ecwid 3 0.02%
EasyDigitalDownloads, WooCommerce 8 0.04%
WooCommerce, 2ClickShop 1 0.01%
Shopify 1 0.01%
WooCommerce, Magento 2 0.01%
BigCommerce 1 0.01%
WooCommerce, Weblium 1 0.01%
Nacelle, WooCommerce 1 0.01%
BASE, WooCommerce 2 0.01%
Commerce7 1 0.01%

Categories Distribution

Health & Beauty leads with 19.1% of all stores (1,531 stores) , followed by Clothing & Accessories (11.9%) and Electronics & Technology (10.2%) .

Top 10 Categories

Health & Beauty 19.1%

1,531 stores

Clothing & Accessories 11.9%

959 stores

Electronics & Technology 10.2%

821 stores

Food & Beverages 9.7%

778 stores

Business & Industrial 8.9%

716 stores

Home & Garden 6.9%

555 stores

Furniture & Home Decor 6.8%

549 stores

Tools & Hardware 4.8%

386 stores

Vehicles & Parts 4.7%

376 stores

Jewelry & Watches 4.0%

323 stores

Visual Distribution

Distribution of top 10 NitroPack store categories (December 2025)
Distribution of categories in NitroPack e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1531 19.07%
Clothing & Accessories 959 11.95%
Electronics & Technology 821 10.23%
Food & Beverages 778 9.69%
Business & Industrial 716 8.92%
Home & Garden 555 6.91%
Furniture & Home Decor 549 6.84%
Tools & Hardware 386 4.81%
Vehicles & Parts 376 4.68%
Jewelry & Watches 323 4.02%
Sporting Goods & Outdoor Gear 283 3.53%
Gifts & Special Occasions 259 3.23%
Arts & Entertainment 224 2.79%
Pets & Pet Supplies 160 1.99%
Books & Media 108 1.35%

Payment Providers Distribution

PayPal leads with 29.2% among AI-verified physical stores (1,267 stores) , followed by MasterCard (14.2%) and Stripe Connect (12.7%) .

Base: 4,143 AI-verified physical stores with detectable payment providers (22.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.2%

1,267 stores

615 stores

550 stores

534 stores

258 stores

227 stores

VISA 4.2%

180 stores

180 stores

Bolt 2.7%

119 stores

77 stores

Visual Distribution

Distribution of top 10 NitroPack payment providers (December 2025)
Distribution of payment providers in NitroPack e-commerce stores
Payment Provider Store Count Market Share
PayPal 1267 29.22%
MasterCard 615 14.18%
Stripe Connect 550 12.68%
American Express 534 12.32%
Klarna 258 5.95%
Apple Pay 227 5.24%
VISA 180 4.15%
Google Pay 180 4.15%
Bolt 119 2.74%
Paddle 77 1.78%
JCB 76 1.75%
BitCoin 73 1.68%
Bancontact 67 1.55%
Mollie 58 1.34%
iDEAL 55 1.27%

Shipping Carriers Distribution

UPS leads with 22.9% among AI-verified physical stores (688 stores) , followed by DHL (18.4%) and FedEx (15.0%) .

Base: 2,804 AI-verified physical stores with detectable shipping carriers (15.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.9%

688 stores

DHL 18.4%

552 stores

FedEx 15.0%

449 stores

USPS 11.5%

344 stores

DPD 5.1%

154 stores

134 stores

TNT 3.8%

115 stores

GLS 3.2%

95 stores

92 stores

86 stores

Visual Distribution

Distribution of top 10 NitroPack shipping carriers (December 2025)
Distribution of shipping carriers in NitroPack e-commerce stores
Shipping Carrier Store Count Market Share
UPS 688 22.94%
DHL 552 18.41%
FedEx 449 14.97%
USPS 344 11.47%
DPD 154 5.14%
Royal Mail 134 4.47%
TNT 115 3.83%
GLS 95 3.17%
Australia Post 92 3.07%
PostNL 86 2.87%
Correos 72 2.40%
Estes 68 2.27%
Speedy 59 1.97%
Hermes 46 1.53%
Correios 45 1.50%

Store Launch Timeline

Over the past 12 months, 1,145 new stores were launched in NitroPack , with the highest activity in 2025-11 (36 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 3.1%

36 stores launched

2025-10 3.7%

42 stores launched

2025-09 4.3%

49 stores launched

2025-08 6.5%

74 stores launched

2025-07 11.3%

129 stores launched

2025-06 7.2%

82 stores launched

2025-05 10.1%

116 stores launched

2025-04 11.4%

131 stores launched

2025-03 9.2%

105 stores launched

2025-02 12.2%

140 stores launched

2025-01 12.0%

137 stores launched

2024-12 9.1%

104 stores launched

Monthly Trend

Monthly store launches in NitroPack (December 2025)
Monthly store launches in NitroPack over the past 12 months
Month Stores Launched Percentage
2025-11 36 3.14%
2025-10 42 3.67%
2025-09 49 4.28%
2025-08 74 6.46%
2025-07 129 11.27%
2025-06 82 7.16%
2025-05 116 10.13%
2025-04 131 11.44%
2025-03 105 9.17%
2025-02 140 12.23%
2025-01 137 11.97%
2024-12 104 9.08%

Active Stores by Launch Year

Currently, 10,063 active stores in NitroPack are tracked in our database , with the most stores launched in 2025 (1,042 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.4%

1,042 active stores

2024 13.3%

1,335 active stores

2023 9.9%

1,000 active stores

2022 7.8%

788 active stores

2021 7.8%

783 active stores

2020 8.1%

811 active stores

2019 5.0%

507 active stores

2018 5.4%

542 active stores

2017 4.6%

459 active stores

2016 2.9%

294 active stores

2015 2.1%

215 active stores

2014 2.4%

244 active stores

2013 3.2%

317 active stores

2012 2.2%

217 active stores

2011 1.8%

183 active stores

Distribution by Launch Year

Active stores in NitroPack by original launch year (December 2025)
Active stores in NitroPack by launch year
Launch Year Active Stores Percentage
2025 1042 10.35%
2024 1335 13.27%
2023 1000 9.94%
2022 788 7.83%
2021 783 7.78%
2020 811 8.06%
2019 507 5.04%
2018 542 5.39%
2017 459 4.56%
2016 294 2.92%
2015 215 2.14%
2014 244 2.42%
2013 317 3.15%
2012 217 2.16%
2011 183 1.82%
2010 162 1.61%
2009 135 1.34%
2008 124 1.23%
2007 118 1.17%
2006 88 0.87%
2005 75 0.75%
2004 89 0.88%
2003 86 0.85%
2002 77 0.77%
2001 88 0.87%
2000 74 0.74%
1999 92 0.91%
1998 57 0.57%
1997 44 0.44%
1996 15 0.15%
1995 2 0.02%

Social Media Usage

Facebook leads with 28.0% among stores with at least one detectable social profile (6,503 stores) , followed by Instagram (24.2%) and YouTube (12.4%) .

Base: 14,080 stores with any detectable social profile (75.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.0%

6,503 stores

Instagram 24.2%

5,634 stores

YouTube 12.4%

2,880 stores

LinkedIn 9.3%

2,153 stores

Twitter 7.8%

1,824 stores

Pinterest 5.3%

1,240 stores

X 4.5%

1,040 stores

TikTok 4.5%

1,037 stores

WhatsApp 3.7%

851 stores

Vimeo 0.4%

86 stores

Visual Distribution

Distribution of social media platforms in NitroPack (December 2025)
Distribution of social media platforms in NitroPack e-commerce stores
Social Platform Store Count Market Share
Facebook 6503 27.97%
Instagram 5634 24.23%
YouTube 2880 12.39%
LinkedIn 2153 9.26%
Twitter 1824 7.85%
Pinterest 1240 5.33%
X 1040 4.47%
TikTok 1037 4.46%
WhatsApp 851 3.66%
Vimeo 86 0.37%

Geographic Distribution

United States leads with 27.6% (1,905 AI-verified stores) , followed by United Kingdom (9.0%) and China (9.0%) .

Base: 6,900 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,905 AI-verified stores

620 AI-verified stores

China 9.0%

620 AI-verified stores

India 6.7%

462 AI-verified stores

405 AI-verified stores

381 AI-verified stores

Spain 4.2%

292 AI-verified stores

257 AI-verified stores

228 AI-verified stores

219 AI-verified stores

Visual Distribution

Geographic distribution of stores using NitroPack (December 2025)
Geographic distribution of stores using NitroPack
Country AI-Verified Store Count Market Share
United States 1905 27.61%
United Kingdom 620 8.99%
China 620 8.99%
India 462 6.70%
Netherlands 405 5.87%
Australia 381 5.52%
Spain 292 4.23%
France 257 3.72%
Canada 228 3.30%
Turkey 219 3.17%
Brazil 197 2.86%
Germany 183 2.65%
South Africa 167 2.42%
Bulgaria 155 2.25%
Pakistan 145 2.10%
Vietnam 145 2.10%
Poland 139 2.01%
Mexico 131 1.90%
Italy 129 1.87%
United Arab Emirates 120 1.74%

Dataset Coverage

Field Rows count Coverage
Website 18.6k 100.00%
Emails 12.6k 68.00%
Phones 5.9k 31.50%
Ecommerce platform 18.4k 99.06%
Couriers 2.8k 15.09%
Payment Providers 4.1k 22.30%
Categories 12.9k 69.60%
Social Media 14.1k 75.80%

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Frequently Asked Questions

What data is included in the NitroPack E-commerce Database?

Our database covers over 10.1k NitroPack physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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