Nginx Technology Adoption in E-commerce
Discover 1.6m verified e-commerce stores using Nginx. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.7m domains. 1.6m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.6m verified active stores out of 2.7m detected · 58.7% verification rate
E-commerce Platforms Distribution
Custom leads with 38.7% of stores with physical delivery (555,141 stores) , followed by WooCommerce (33.7%) and Cafe24 (8.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
555,141 stores
483,424 stores
115,513 stores
78,284 stores
42,133 stores
38,488 stores
31,419 stores
25,406 stores
17,275 stores
11,359 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 555141 | 38.73% |
| WooCommerce | 483424 | 33.73% |
| Cafe24 | 115513 | 8.06% |
| 1C-Bitrix | 78284 | 5.46% |
| PrestaShop | 42133 | 2.94% |
| OpenCart | 38488 | 2.69% |
| Shoptet | 31419 | 2.19% |
| Magento | 25406 | 1.77% |
| Tray | 17275 | 1.21% |
| Imweb | 11359 | 0.79% |
| Shopware | 8136 | 0.57% |
| EC-CUBE | 6880 | 0.48% |
| miniShop2 | 6692 | 0.47% |
| VirtueMart | 6612 | 0.46% |
| Jumpseller | 6522 | 0.46% |
All Stores Distribution
Custom holds 23.6% share of all Nginx e-commerce stores (555,141) , with WooCommerce at 51.2% and Cafe24 at 5.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
555,141 stores
1,204,522 stores
131,129 stores
185,421 stores
46,768 stores
45,121 stores
32,989 stores
31,856 stores
18,231 stores
55,072 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 555141 | 23.58% |
| WooCommerce | 1204522 | 51.17% |
| Cafe24 | 131129 | 5.57% |
| 1C-Bitrix | 185421 | 7.88% |
| PrestaShop | 46768 | 1.99% |
| OpenCart | 45121 | 1.92% |
| Shoptet | 32989 | 1.40% |
| Magento | 31856 | 1.35% |
| Tray | 18231 | 0.77% |
| Imweb | 55072 | 2.34% |
| Shopware | 8716 | 0.37% |
| EC-CUBE | 7552 | 0.32% |
| miniShop2 | 12485 | 0.53% |
| VirtueMart | 11405 | 0.48% |
| Jumpseller | 7454 | 0.32% |
Categories Distribution
Clothing & Accessories leads with 14.8% of all stores (200,725 stores) , followed by Health & Beauty (12.8%) and Food & Beverages (11.1%) .
Base: 1,356,123 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
200,725 stores
174,090 stores
149,873 stores
126,042 stores
115,510 stores
94,339 stores
79,982 stores
76,905 stores
62,208 stores
60,021 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 200725 | 14.80% |
| Health & Beauty | 174090 | 12.84% |
| Food & Beverages | 149873 | 11.05% |
| Tools & Hardware | 126042 | 9.29% |
| Home & Garden | 115510 | 8.52% |
| Sporting Goods & Outdoor Gear | 94339 | 6.96% |
| Electronics & Technology | 79982 | 5.90% |
| Business & Industrial | 76905 | 5.67% |
| Arts & Entertainment | 62208 | 4.59% |
| Vehicles & Parts | 60021 | 4.43% |
| Gifts & Special Occasions | 55607 | 4.10% |
| Furniture & Home Decor | 49532 | 3.65% |
| Toys & Games | 46932 | 3.46% |
| Jewelry & Watches | 44422 | 3.28% |
| Pets & Pet Supplies | 19935 | 1.47% |
Payment Providers Distribution
PayPal leads with 24.2% among AI-verified physical stores (159,170 stores) , followed by MasterCard (19.7%) and American Express (9.9%) .
Base: 451,549 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
159,170 stores
129,388 stores
65,231 stores
63,726 stores
44,176 stores
41,068 stores
36,032 stores
29,416 stores
24,381 stores
14,545 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 159170 | 24.19% |
| MasterCard | 129388 | 19.67% |
| American Express | 65231 | 9.91% |
| VISA | 63726 | 9.69% |
| JCB | 44176 | 6.71% |
| Stripe Connect | 41068 | 6.24% |
| Klarna | 36032 | 5.48% |
| Apple Pay | 29416 | 4.47% |
| Google Pay | 24381 | 3.71% |
| Amazon Pay | 14545 | 2.21% |
| Boleto | 11740 | 1.78% |
| Giropay | 11654 | 1.77% |
| Bolt | 9839 | 1.50% |
| SEPA | 9019 | 1.37% |
| Bancontact | 8563 | 1.30% |
Shipping Carriers Distribution
DHL leads with 15.0% among AI-verified physical stores (61,345 stores) , followed by СДЭК (14.3%) and Почта России (12.5%) .
Base: 394,265 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
61,345 stores
58,472 stores
51,084 stores
49,687 stores
49,040 stores
30,465 stores
20,700 stores
20,413 stores
17,494 stores
10,088 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 61345 | 14.97% |
| СДЭК | 58472 | 14.27% |
| Почта России | 51084 | 12.46% |
| DPD | 49687 | 12.12% |
| UPS | 49040 | 11.97% |
| GLS | 30465 | 7.43% |
| FedEx | 20700 | 5.05% |
| USPS | 20413 | 4.98% |
| Correios | 17494 | 4.27% |
| Ceska Posta | 10088 | 2.46% |
| PostNL | 8812 | 2.15% |
| Hermes | 8222 | 2.01% |
| TNT | 8117 | 1.98% |
| InPost | 8116 | 1.98% |
| Royal Mail | 7806 | 1.90% |
Store Launch Timeline
Over the past 12 months, 262,625 new stores were launched in Nginx , with the highest activity in 2026-02 (24,736 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24,736 stores launched
27,302 stores launched
26,885 stores launched
26,976 stores launched
25,050 stores launched
25,425 stores launched
20,429 stores launched
22,508 stores launched
20,168 stores launched
20,010 stores launched
21,988 stores launched
1,148 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 24736 | 9.42% |
| 2026-01 | 27302 | 10.40% |
| 2025-12 | 26885 | 10.24% |
| 2025-11 | 26976 | 10.27% |
| 2025-10 | 25050 | 9.54% |
| 2025-09 | 25425 | 9.68% |
| 2025-08 | 20429 | 7.78% |
| 2025-07 | 22508 | 8.57% |
| 2025-06 | 20168 | 7.68% |
| 2025-05 | 20010 | 7.62% |
| 2025-04 | 21988 | 8.37% |
| 2025-03 | 1148 | 0.44% |
Active Stores by Launch Year
Currently, 1,548,502 active stores in Nginx are tracked in our database , with the most stores launched in 2026 (52,249 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
52,249 active stores
262,877 active stores
156,963 active stores
114,355 active stores
102,753 active stores
110,944 active stores
110,045 active stores
89,741 active stores
84,774 active stores
73,638 active stores
45,418 active stores
37,367 active stores
35,521 active stores
50,620 active stores
30,130 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 52249 | 3.37% |
| 2025 | 262877 | 16.98% |
| 2024 | 156963 | 10.14% |
| 2023 | 114355 | 7.38% |
| 2022 | 102753 | 6.64% |
| 2021 | 110944 | 7.16% |
| 2020 | 110045 | 7.11% |
| 2019 | 89741 | 5.80% |
| 2018 | 84774 | 5.47% |
| 2017 | 73638 | 4.76% |
| 2016 | 45418 | 2.93% |
| 2015 | 37367 | 2.41% |
| 2014 | 35521 | 2.29% |
| 2013 | 50620 | 3.27% |
| 2012 | 30130 | 1.95% |
| 2011 | 28358 | 1.83% |
| 2010 | 24604 | 1.59% |
| 2009 | 22296 | 1.44% |
| 2008 | 18028 | 1.16% |
| 2007 | 16595 | 1.07% |
| 2006 | 11425 | 0.74% |
| 2005 | 9899 | 0.64% |
| 2004 | 11373 | 0.73% |
| 2003 | 10133 | 0.65% |
| 2002 | 8877 | 0.57% |
| 2001 | 11348 | 0.73% |
| 2000 | 7532 | 0.49% |
| 1999 | 4993 | 0.32% |
| 1998 | 3181 | 0.21% |
| 1997 | 1506 | 0.10% |
| 1996 | 808 | 0.05% |
| 1995 | 151 | 0.01% |
Geographic Distribution
Russia leads with 23.2% (269,417 AI-verified stores) , followed by United States (13.2%) and South Korea (10.0%) .
Base: 1,163,468 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
269,417 AI-verified stores
153,897 AI-verified stores
115,777 AI-verified stores
71,352 AI-verified stores
68,768 AI-verified stores
53,973 AI-verified stores
45,724 AI-verified stores
45,673 AI-verified stores
45,111 AI-verified stores
40,411 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 269417 | 23.16% |
| United States | 153897 | 13.23% |
| South Korea | 115777 | 9.95% |
| Germany | 71352 | 6.13% |
| Ukraine | 68768 | 5.91% |
| Japan | 53973 | 4.64% |
| Spain | 45724 | 3.93% |
| Czechia | 45673 | 3.93% |
| Netherlands | 45111 | 3.88% |
| United Kingdom | 40411 | 3.47% |
| Italy | 35289 | 3.03% |
| Brazil | 33259 | 2.86% |
| France | 29638 | 2.55% |
| Vietnam | 29486 | 2.53% |
| India | 26879 | 2.31% |
| Poland | 23092 | 1.98% |
| Slovakia | 21929 | 1.88% |
| China | 19194 | 1.65% |
| Greece | 18990 | 1.63% |
| Belarus | 15609 | 1.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Sporting Goods & Outdoor Gear
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
Magento - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.7m | 100.00% |
| Emails | 1.7m | 65.60% |
| Phones | 823.8k | 31.04% |
| Ecommerce platform | 2.6m | 99.29% |
| Couriers | 394.3k | 14.85% |
| Payment Providers | 451.5k | 17.01% |
| Categories | 1.5m | 55.29% |
| Social Media | 1.5m | 56.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nginx e-commerce landscape:
Analyze 1.6m verified e-commerce stores on Nginx - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Nginx e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Nginx e-commerce intelligence?
-
We track 1.6m verified Nginx e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.5% among stores with at least one detectable social profile (625,486 stores) , followed by Facebook (30.3%) and YouTube (12.4%) .
Base: 1,500,694 stores with any detectable social profile (56.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
625,486 stores
621,955 stores
254,468 stores
146,561 stores
101,236 stores
84,385 stores
82,287 stores
74,471 stores
56,883 stores
4,481 stores
Visual Distribution