Nginx Technology Adoption in E-commerce
Discover 1.5m verified e-commerce stores using Nginx. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5m domains. 1.5m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.5m verified active stores out of 2.5m detected · 60.0% verification rate
E-commerce Platforms Distribution
Custom stores with 36.1% of stores with physical delivery (488,541 stores) , followed by WooCommerce (34.3%) and Cafe24 (8.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
488,541 stores
464,896 stores
116,008 stores
84,385 stores
41,462 stores
38,189 stores
31,306 stores
23,635 stores
18,294 stores
11,543 stores
Visual Distribution
488,541 stores
464,896 stores
116,008 stores
84,385 stores
41,462 stores
38,189 stores
31,306 stores
23,635 stores
18,294 stores
11,543 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 488541 | 36.09% |
| WooCommerce | 464896 | 34.35% |
| Cafe24 | 116008 | 8.57% |
| 1C-Bitrix | 84385 | 6.23% |
| PrestaShop | 41462 | 3.06% |
| OpenCart | 38189 | 2.82% |
| Shoptet | 31306 | 2.31% |
| Magento | 23635 | 1.75% |
| Tray | 18294 | 1.35% |
| Imweb | 11543 | 0.85% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 21.9% share of all Nginx e-commerce stores (488,541) , with WooCommerce at 51.1% and Cafe24 at 5.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
488,541 stores
1,139,602 stores
131,145 stores
195,221 stores
46,212 stores
44,790 stores
32,837 stores
29,927 stores
19,139 stores
55,877 stores
Visual Distribution
488,541 stores
1,139,602 stores
131,145 stores
195,221 stores
46,212 stores
44,790 stores
32,837 stores
29,927 stores
19,139 stores
55,877 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 488541 | 21.90% |
| WooCommerce | 1139602 | 51.09% |
| Cafe24 | 131145 | 5.88% |
| 1C-Bitrix | 195221 | 8.75% |
| PrestaShop | 46212 | 2.07% |
| OpenCart | 44790 | 2.01% |
| Shoptet | 32837 | 1.47% |
| Magento | 29927 | 1.34% |
| Tray | 19139 | 0.86% |
| Imweb | 55877 | 2.51% |
Categories Distribution
Clothing & Accessories stores with 14.4% of all stores (185,796 stores) , followed by Health & Beauty (12.6%) and Food & Beverages (10.9%) .
Base: 1,285,876 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
185,796 stores
162,381 stores
140,762 stores
123,570 stores
110,982 stores
89,970 stores
76,110 stores
73,901 stores
59,768 stores
56,925 stores
Visual Distribution
185,796 stores
162,381 stores
140,762 stores
123,570 stores
110,982 stores
89,970 stores
76,110 stores
73,901 stores
59,768 stores
56,925 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 185796 | 14.45% |
| Health & Beauty | 162381 | 12.63% |
| Food & Beverages | 140762 | 10.95% |
| Tools & Hardware | 123570 | 9.61% |
| Home & Garden | 110982 | 8.63% |
| Sporting Goods & Outdoor Gear | 89970 | 7.00% |
| Electronics & Technology | 76110 | 5.92% |
| Business & Industrial | 73901 | 5.75% |
| Vehicles & Parts | 59768 | 4.65% |
| Arts & Entertainment | 56925 | 4.43% |
Payment Providers Distribution
PayPal stores with 23.3% among AI-verified physical stores (152,090 stores) , followed by MasterCard (18.2%) and American Express (10.1%) .
Base: 446,039 AI-verified physical stores with detectable payment providers (18.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
152,090 stores
118,844 stores
66,066 stores
64,424 stores
42,191 stores
38,631 stores
38,016 stores
35,737 stores
31,302 stores
14,702 stores
Visual Distribution
152,090 stores
118,844 stores
66,066 stores
64,424 stores
42,191 stores
38,631 stores
38,016 stores
35,737 stores
31,302 stores
14,702 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 152090 | 23.26% |
| MasterCard | 118844 | 18.17% |
| American Express | 66066 | 10.10% |
| VISA | 64424 | 9.85% |
| Stripe Connect | 42191 | 6.45% |
| JCB | 38631 | 5.91% |
| Apple Pay | 38016 | 5.81% |
| Klarna | 35737 | 5.46% |
| Google Pay | 31302 | 4.79% |
| Amazon Pay | 14702 | 2.25% |
Shipping Carriers Distribution
DHL stores with 14.9% among AI-verified physical stores (61,589 stores) , followed by СДЭК (14.7%) and Почта России (12.5%) .
Base: 394,614 AI-verified physical stores with detectable shipping carriers (16.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
61,589 stores
60,608 stores
51,760 stores
49,714 stores
48,961 stores
30,210 stores
21,295 stores
20,335 stores
19,438 stores
9,905 stores
Visual Distribution
61,589 stores
60,608 stores
51,760 stores
49,714 stores
48,961 stores
30,210 stores
21,295 stores
20,335 stores
19,438 stores
9,905 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 61589 | 14.91% |
| СДЭК | 60608 | 14.68% |
| Почта России | 51760 | 12.53% |
| DPD | 49714 | 12.04% |
| UPS | 48961 | 11.85% |
| GLS | 30210 | 7.31% |
| FedEx | 21295 | 5.16% |
| Correios | 20335 | 4.92% |
| USPS | 19438 | 4.71% |
| Ceska Posta | 9905 | 2.40% |
Store Launch Timeline
Over the past 12 months, 242,229 new stores were launched in Nginx , with the highest activity in 2026-05 (24,619 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24,619 stores launched
25,305 stores launched
23,438 stores launched
19,203 stores launched
20,610 stores launched
21,246 stores launched
21,872 stores launched
20,335 stores launched
21,408 stores launched
17,261 stores launched
18,428 stores launched
8,504 stores launched
Monthly Trend
10.2% of last 12 months
10.4% of last 12 months
9.7% of last 12 months
7.9% of last 12 months
8.5% of last 12 months
8.8% of last 12 months
9.0% of last 12 months
8.4% of last 12 months
8.8% of last 12 months
7.1% of last 12 months
7.6% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 24619 | 10.16% |
| 2026-04 | 25305 | 10.45% |
| 2026-03 | 23438 | 9.68% |
| 2026-02 | 19203 | 7.93% |
| 2026-01 | 20610 | 8.51% |
| 2025-12 | 21246 | 8.77% |
| 2025-11 | 21872 | 9.03% |
| 2025-10 | 20335 | 8.39% |
| 2025-09 | 21408 | 8.84% |
| 2025-08 | 17261 | 7.13% |
| 2025-07 | 18428 | 7.61% |
| 2025-06 | 8504 | 3.51% |
Active Stores by Launch Year
Currently, 1,466,781 active stores in Nginx are tracked in our database , with the most stores launched in 2026 (115,451 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
115,451 active stores
204,236 active stores
138,135 active stores
103,350 active stores
94,245 active stores
103,621 active stores
102,762 active stores
86,346 active stores
79,721 active stores
67,174 active stores
43,030 active stores
35,626 active stores
33,707 active stores
47,714 active stores
28,716 active stores
Distribution by Launch Year
7.9% of tracked active stores
13.9% of tracked active stores
9.4% of tracked active stores
7.0% of tracked active stores
6.4% of tracked active stores
7.1% of tracked active stores
7.0% of tracked active stores
5.9% of tracked active stores
5.4% of tracked active stores
4.6% of tracked active stores
2.9% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
3.3% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 115451 | 7.87% |
| 2025 | 204236 | 13.92% |
| 2024 | 138135 | 9.42% |
| 2023 | 103350 | 7.05% |
| 2022 | 94245 | 6.43% |
| 2021 | 103621 | 7.06% |
| 2020 | 102762 | 7.01% |
| 2019 | 86346 | 5.89% |
| 2018 | 79721 | 5.44% |
| 2017 | 67174 | 4.58% |
| 2016 | 43030 | 2.93% |
| 2015 | 35626 | 2.43% |
| 2014 | 33707 | 2.30% |
| 2013 | 47714 | 3.25% |
| 2012 | 28716 | 1.96% |
Geographic Distribution
Russia stores with 24.7% (274,937 AI-verified stores) , followed by United States (11.3%) and South Korea (10.4%) .
Base: 1,110,935 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
274,937 AI-verified stores
125,122 AI-verified stores
115,260 AI-verified stores
67,179 AI-verified stores
64,949 AI-verified stores
50,756 AI-verified stores
45,438 AI-verified stores
45,342 AI-verified stores
41,882 AI-verified stores
36,597 AI-verified stores
Visual Distribution
274,937 AI-verified stores
125,122 AI-verified stores
115,260 AI-verified stores
67,179 AI-verified stores
64,949 AI-verified stores
50,756 AI-verified stores
45,438 AI-verified stores
45,342 AI-verified stores
41,882 AI-verified stores
36,597 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 274937 | 24.75% |
| United States | 125122 | 11.26% |
| South Korea | 115260 | 10.38% |
| Ukraine | 67179 | 6.05% |
| Germany | 64949 | 5.85% |
| Japan | 50756 | 4.57% |
| Czechia | 45438 | 4.09% |
| Spain | 45342 | 4.08% |
| Netherlands | 41882 | 3.77% |
| United Kingdom | 36597 | 3.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Custom - Electronics & Technology
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Custom - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5m | 100.00% |
| Emails | 1.7m | 67.68% |
| Phones | 1.2m | 50.14% |
| Ecommerce platform | 2.4m | 99.21% |
| Couriers | 394.6k | 16.02% |
| Payment Providers | 446.0k | 18.10% |
| Categories | 1.4m | 56.44% |
| Social Media | 1.4m | 56.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nginx e-commerce landscape:
Analyze 1.5m verified e-commerce stores on Nginx - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Nginx e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Nginx e-commerce intelligence?
-
We track 1.5m verified Nginx e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.7% among stores with at least one detectable social profile (594,536 stores) , followed by Facebook (30.2%) and YouTube (12.7%) .
Base: 1,385,221 stores with any detectable social profile (56.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
594,536 stores
583,849 stores
245,598 stores
132,571 stores
98,081 stores
80,225 stores
75,776 stores
69,382 stores
49,873 stores
4,482 stores
Visual Distribution
594,536 stores
583,849 stores
245,598 stores
132,571 stores
98,081 stores
80,225 stores
75,776 stores
69,382 stores
49,873 stores
4,482 stores