Nginx Technology Adoption in E-commerce
Discover 1.6m verified e-commerce stores using Nginx. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.8m domains. 1.6m verified as active stores with physical delivery.
· · Next full refresh: March 2026
1.6m verified active stores out of 2.8m detected · 58.0% verification rate
E-commerce Platforms Distribution
Custom leads with 42.9% of stores with physical delivery (673,325 stores) , followed by WooCommerce (35.6%) and 1C-Bitrix (6.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
673,325 stores
558,906 stores
101,614 stores
50,098 stores
46,589 stores
31,776 stores
31,229 stores
19,666 stores
11,478 stores
10,376 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 673325 | 42.88% |
| WooCommerce | 558906 | 35.59% |
| 1C-Bitrix | 101614 | 6.47% |
| PrestaShop | 50098 | 3.19% |
| OpenCart | 46589 | 2.97% |
| Shoptet | 31776 | 2.02% |
| Magento | 31229 | 1.99% |
| Tray | 19666 | 1.25% |
| Imweb | 11478 | 0.73% |
| Shopify | 10376 | 0.66% |
| Shopware | 8556 | 0.54% |
| EC-CUBE | 7559 | 0.48% |
| Jumpseller | 7364 | 0.47% |
| Dooca | 5934 | 0.38% |
| Welcart | 5903 | 0.38% |
All Stores Distribution
Custom holds 25.4% share of all Nginx e-commerce stores (673,325) , with WooCommerce at 53.2% and 1C-Bitrix at 9.3% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
673,325 stores
1,410,059 stores
245,659 stores
58,615 stores
57,689 stores
33,365 stores
41,298 stores
20,798 stores
55,121 stores
14,125 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 673325 | 25.39% |
| WooCommerce | 1410059 | 53.17% |
| 1C-Bitrix | 245659 | 9.26% |
| PrestaShop | 58615 | 2.21% |
| OpenCart | 57689 | 2.18% |
| Shoptet | 33365 | 1.26% |
| Magento | 41298 | 1.56% |
| Tray | 20798 | 0.78% |
| Imweb | 55121 | 2.08% |
| Shopify | 14125 | 0.53% |
| Shopware | 9540 | 0.36% |
| EC-CUBE | 8317 | 0.31% |
| Jumpseller | 8202 | 0.31% |
| Dooca | 6612 | 0.25% |
| Welcart | 9371 | 0.35% |
Categories Distribution
Clothing & Accessories leads with 18.2% of all stores (231,810 stores) , followed by Health & Beauty (15.4%) and Food & Beverages (9.7%) .
Base: 1,274,686 AI-verified stores with physical delivery and detected product categories (77.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
231,810 stores
196,748 stores
123,893 stores
119,334 stores
103,302 stores
82,775 stores
66,061 stores
63,501 stores
63,431 stores
54,924 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 231810 | 18.19% |
| Health & Beauty | 196748 | 15.44% |
| Food & Beverages | 123893 | 9.72% |
| Electronics & Technology | 119334 | 9.36% |
| Home & Garden | 103302 | 8.10% |
| Furniture & Home Decor | 82775 | 6.49% |
| Business & Industrial | 66061 | 5.18% |
| Tools & Hardware | 63501 | 4.98% |
| Vehicles & Parts | 63431 | 4.98% |
| Jewelry & Watches | 54924 | 4.31% |
| Gifts & Special Occasions | 46909 | 3.68% |
| Sporting Goods & Outdoor Gear | 45968 | 3.61% |
| Arts & Entertainment | 28357 | 2.22% |
| Pets & Pet Supplies | 27208 | 2.13% |
| Toys & Games | 20465 | 1.61% |
Payment Providers Distribution
PayPal leads with 23.8% among AI-verified physical stores (172,084 stores) , followed by MasterCard (20.5%) and American Express (10.2%) .
Base: 520,463 AI-verified physical stores with detectable payment providers (18.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
172,084 stores
147,718 stores
73,689 stores
70,093 stores
53,337 stores
45,452 stores
37,104 stores
31,568 stores
24,753 stores
13,791 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 172084 | 23.85% |
| MasterCard | 147718 | 20.47% |
| American Express | 73689 | 10.21% |
| VISA | 70093 | 9.71% |
| JCB | 53337 | 7.39% |
| Stripe Connect | 45452 | 6.30% |
| Klarna | 37104 | 5.14% |
| Apple Pay | 31568 | 4.37% |
| Google Pay | 24753 | 3.43% |
| Amazon Pay | 13791 | 1.91% |
| Boleto | 13291 | 1.84% |
| Bolt | 10835 | 1.50% |
| QIWI | 9581 | 1.33% |
| Giropay | 9287 | 1.29% |
| Bancontact | 9072 | 1.26% |
Shipping Carriers Distribution
DHL leads with 14.8% among AI-verified physical stores (66,762 stores) , followed by СДЭК (13.8%) and Почта России (13.5%) .
Base: 449,326 AI-verified physical stores with detectable shipping carriers (15.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 66762 | 14.77% |
| СДЭК | 62232 | 13.77% |
| Почта России | 61117 | 13.52% |
| UPS | 54709 | 12.11% |
| DPD | 50059 | 11.08% |
| GLS | 30303 | 6.71% |
| FedEx | 25001 | 5.53% |
| USPS | 24512 | 5.42% |
| Correios | 22509 | 4.98% |
| Hermes | 9732 | 2.15% |
| Boxberry | 9574 | 2.12% |
| Ceska Posta | 9201 | 2.04% |
| PostNL | 9147 | 2.02% |
| TNT | 8851 | 1.96% |
| Royal Mail | 8233 | 1.82% |
Store Launch Timeline
Over the past 12 months, 303,492 new stores were launched in Nginx , with the highest activity in 2026-01 (26,207 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
26,207 stores launched
26,897 stores launched
30,567 stores launched
25,991 stores launched
27,100 stores launched
23,157 stores launched
27,279 stores launched
23,524 stores launched
23,613 stores launched
26,402 stores launched
25,531 stores launched
17,224 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 26207 | 8.64% |
| 2025-12 | 26897 | 8.86% |
| 2025-11 | 30567 | 10.07% |
| 2025-10 | 25991 | 8.56% |
| 2025-09 | 27100 | 8.93% |
| 2025-08 | 23157 | 7.63% |
| 2025-07 | 27279 | 8.99% |
| 2025-06 | 23524 | 7.75% |
| 2025-05 | 23613 | 7.78% |
| 2025-04 | 26402 | 8.70% |
| 2025-03 | 25531 | 8.41% |
| 2025-02 | 17224 | 5.68% |
Active Stores by Launch Year
Currently, 1,631,847 active stores in Nginx are tracked in our database , with the most stores launched in 2026 (26,262 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
26,262 active stores
300,572 active stores
173,176 active stores
121,943 active stores
107,628 active stores
116,478 active stores
114,938 active stores
95,716 active stores
90,642 active stores
77,663 active stores
48,464 active stores
39,697 active stores
37,350 active stores
53,672 active stores
31,547 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 26262 | 1.61% |
| 2025 | 300572 | 18.42% |
| 2024 | 173176 | 10.61% |
| 2023 | 121943 | 7.47% |
| 2022 | 107628 | 6.60% |
| 2021 | 116478 | 7.14% |
| 2020 | 114938 | 7.04% |
| 2019 | 95716 | 5.87% |
| 2018 | 90642 | 5.55% |
| 2017 | 77663 | 4.76% |
| 2016 | 48464 | 2.97% |
| 2015 | 39697 | 2.43% |
| 2014 | 37350 | 2.29% |
| 2013 | 53672 | 3.29% |
| 2012 | 31547 | 1.93% |
| 2011 | 29461 | 1.81% |
| 2010 | 25541 | 1.57% |
| 2009 | 23181 | 1.42% |
| 2008 | 18436 | 1.13% |
| 2007 | 16968 | 1.04% |
| 2006 | 11684 | 0.72% |
| 2005 | 10071 | 0.62% |
| 2004 | 11617 | 0.71% |
| 2003 | 10295 | 0.63% |
| 2002 | 8907 | 0.55% |
| 2001 | 11532 | 0.71% |
| 2000 | 7561 | 0.46% |
| 1999 | 5115 | 0.31% |
| 1998 | 3290 | 0.20% |
| 1997 | 1498 | 0.09% |
| 1996 | 787 | 0.05% |
| 1995 | 155 | 0.01% |
Geographic Distribution
Russia leads with 26.2% (298,648 AI-verified stores) , followed by South Korea (9.9%) and United States (9.1%) .
Base: 1,141,710 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
298,648 AI-verified stores
112,495 AI-verified stores
104,384 AI-verified stores
70,242 AI-verified stores
68,813 AI-verified stores
46,353 AI-verified stores
45,788 AI-verified stores
44,938 AI-verified stores
40,102 AI-verified stores
39,926 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 298648 | 26.16% |
| South Korea | 112495 | 9.85% |
| United States | 104384 | 9.14% |
| Germany | 70242 | 6.15% |
| Ukraine | 68813 | 6.03% |
| Czechia | 46353 | 4.06% |
| Japan | 45788 | 4.01% |
| Iran | 44938 | 3.94% |
| Netherlands | 40102 | 3.51% |
| Brazil | 39926 | 3.50% |
| United Kingdom | 37482 | 3.28% |
| Spain | 36949 | 3.24% |
| Italy | 32478 | 2.84% |
| Vietnam | 29703 | 2.60% |
| India | 25389 | 2.22% |
| France | 24268 | 2.13% |
| Poland | 22518 | 1.97% |
| Slovakia | 21760 | 1.91% |
| China | 19779 | 1.73% |
| Greece | 19695 | 1.73% |
Featured Stores
Newest entrants in Nginx's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.8m | 100.00% |
| Emails | 1.9m | 67.83% |
| Phones | 886.2k | 31.29% |
| Ecommerce platform | 2.8m | 98.49% |
| Couriers | 449.3k | 15.86% |
| Payment Providers | 520.5k | 18.37% |
| Categories | 1.4m | 49.62% |
| Social Media | 1.5m | 54.08% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
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- Customized datasets
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Maximize Your ROI
Use our detailed Nginx E-commerce Database to:
Gain actionable insights into 1.6m verified e-commerce stores on Nginx.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Nginx online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Nginx E-commerce Database?
-
Our database covers over 1.6m verified Nginx e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.2% among stores with at least one detectable social profile (651,447 stores) , followed by Facebook (29.7%) and YouTube (12.3%) .
Base: 1,531,936 stores with any detectable social profile (54.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
651,447 stores
640,907 stores
266,511 stores
167,894 stores
116,901 stores
91,883 stores
88,686 stores
80,244 stores
49,794 stores
5,393 stores
Visual Distribution