Nginx Technology Adoption in E-commerce
Discover 2.5m e-commerce stores using Nginx. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 58.8% of stores with physical delivery (1,409,678 stores) , followed by WooCommerce (27.4%) and 1C-Bitrix (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,409,678 stores
656,694 stores
116,497 stores
46,355 stores
43,966 stores
28,973 stores
25,532 stores
18,172 stores
14,718 stores
7,230 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1409678 | 58.82% |
| WooCommerce | 656694 | 27.40% |
| 1C-Bitrix | 116497 | 4.86% |
| PrestaShop | 46355 | 1.93% |
| OpenCart | 43966 | 1.83% |
| Shoptet | 28973 | 1.21% |
| Magento | 25532 | 1.07% |
| Tray | 18172 | 0.76% |
| Imweb | 14718 | 0.61% |
| Jumpseller | 7230 | 0.30% |
| EC-CUBE | 6343 | 0.26% |
| Welcart | 5839 | 0.24% |
| DigiFi | 5755 | 0.24% |
| Dooca | 5595 | 0.23% |
| CS Cart | 5232 | 0.22% |
All Stores Distribution
Custom holds 43.3% share of all Nginx e-commerce stores (1,409,678) , with WooCommerce at 40.7% and 1C-Bitrix at 7.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,409,678 stores
1,327,376 stores
226,935 stores
53,422 stores
55,068 stores
32,642 stores
36,037 stores
19,951 stores
53,105 stores
7,973 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1409678 | 43.27% |
| WooCommerce | 1327376 | 40.74% |
| 1C-Bitrix | 226935 | 6.97% |
| PrestaShop | 53422 | 1.64% |
| OpenCart | 55068 | 1.69% |
| Shoptet | 32642 | 1.00% |
| Magento | 36037 | 1.11% |
| Tray | 19951 | 0.61% |
| Imweb | 53105 | 1.63% |
| Jumpseller | 7973 | 0.24% |
| EC-CUBE | 7403 | 0.23% |
| Welcart | 9263 | 0.28% |
| DigiFi | 5858 | 0.18% |
| Dooca | 6684 | 0.21% |
| CS Cart | 6791 | 0.21% |
Categories Distribution
Health & Beauty leads with 14.2% of all stores (259,532 stores) , followed by Clothing & Accessories (13.6%) and Food & Beverages (10.3%) .
Top 10 Categories
259,532 stores
248,129 stores
189,369 stores
177,203 stores
160,386 stores
147,463 stores
134,039 stores
112,068 stores
89,926 stores
64,096 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 259532 | 14.18% |
| Clothing & Accessories | 248129 | 13.56% |
| Food & Beverages | 189369 | 10.35% |
| Electronics & Technology | 177203 | 9.68% |
| Business & Industrial | 160386 | 8.76% |
| Home & Garden | 147463 | 8.06% |
| Vehicles & Parts | 134039 | 7.32% |
| Furniture & Home Decor | 112068 | 6.12% |
| Tools & Hardware | 89926 | 4.91% |
| Sporting Goods & Outdoor Gear | 64096 | 3.50% |
| Arts & Entertainment | 61036 | 3.34% |
| Jewelry & Watches | 59152 | 3.23% |
| Gifts & Special Occasions | 55617 | 3.04% |
| Pets & Pet Supplies | 36548 | 2.00% |
| Books & Media | 35586 | 1.94% |
Payment Providers Distribution
PayPal leads with 22.8% among AI-verified physical stores (161,408 stores) , followed by MasterCard (20.5%) and VISA (10.4%) .
Base: 528,702 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
161,408 stores
145,071 stores
73,745 stores
71,525 stores
58,511 stores
47,905 stores
28,228 stores
27,900 stores
22,775 stores
16,142 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 161408 | 22.80% |
| MasterCard | 145071 | 20.49% |
| VISA | 73745 | 10.42% |
| American Express | 71525 | 10.10% |
| JCB | 58511 | 8.26% |
| Stripe Connect | 47905 | 6.77% |
| Klarna | 28228 | 3.99% |
| Apple Pay | 27900 | 3.94% |
| Google Pay | 22775 | 3.22% |
| Bolt | 16142 | 2.28% |
| Amazon Pay | 14583 | 2.06% |
| Boleto | 12785 | 1.81% |
| QIWI | 10199 | 1.44% |
| WebMoney | 8692 | 1.23% |
| Bancontact | 8525 | 1.20% |
Shipping Carriers Distribution
Почта России leads with 15.7% among AI-verified physical stores (72,878 stores) , followed by СДЭК (13.3%) and DHL (13.0%) .
Base: 471,302 AI-verified physical stores with detectable shipping carriers (13.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Почта России | 72878 | 15.66% |
| СДЭК | 62019 | 13.33% |
| DHL | 60439 | 12.99% |
| UPS | 59504 | 12.79% |
| DPD | 48665 | 10.46% |
| GLS | 30794 | 6.62% |
| FedEx | 26140 | 5.62% |
| USPS | 24643 | 5.30% |
| Correios | 21646 | 4.65% |
| TNT | 11215 | 2.41% |
| Hermes | 10028 | 2.16% |
| Estes | 9673 | 2.08% |
| InPost | 9624 | 2.07% |
| Boxberry | 9059 | 1.95% |
| PostNL | 8947 | 1.92% |
Store Launch Timeline
Over the past 12 months, 422,086 new stores were launched in Nginx , with the highest activity in 2025-10 (41,462 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
41,462 stores launched
40,949 stores launched
36,976 stores launched
39,752 stores launched
36,239 stores launched
35,847 stores launched
38,970 stores launched
38,349 stores launched
35,832 stores launched
32,669 stores launched
29,999 stores launched
15,042 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 41462 | 9.82% |
| 2025-09 | 40949 | 9.70% |
| 2025-08 | 36976 | 8.76% |
| 2025-07 | 39752 | 9.42% |
| 2025-06 | 36239 | 8.59% |
| 2025-05 | 35847 | 8.49% |
| 2025-04 | 38970 | 9.23% |
| 2025-03 | 38349 | 9.09% |
| 2025-02 | 35832 | 8.49% |
| 2025-01 | 32669 | 7.74% |
| 2024-12 | 29999 | 7.11% |
| 2024-11 | 15042 | 3.56% |
Active Stores by Launch Year
Currently, 2,387,197 active stores in Nginx are tracked in our database , with the most stores launched in 2025 (378,231 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
378,231 active stores
277,816 active stores
190,309 active stores
177,213 active stores
176,964 active stores
170,367 active stores
136,986 active stores
133,425 active stores
112,573 active stores
74,000 active stores
60,048 active stores
58,499 active stores
82,805 active stores
49,828 active stores
46,524 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 378231 | 15.84% |
| 2024 | 277816 | 11.64% |
| 2023 | 190309 | 7.97% |
| 2022 | 177213 | 7.42% |
| 2021 | 176964 | 7.41% |
| 2020 | 170367 | 7.14% |
| 2019 | 136986 | 5.74% |
| 2018 | 133425 | 5.59% |
| 2017 | 112573 | 4.72% |
| 2016 | 74000 | 3.10% |
| 2015 | 60048 | 2.52% |
| 2014 | 58499 | 2.45% |
| 2013 | 82805 | 3.47% |
| 2012 | 49828 | 2.09% |
| 2011 | 46524 | 1.95% |
| 2010 | 40441 | 1.69% |
| 2009 | 36097 | 1.51% |
| 2008 | 29364 | 1.23% |
| 2007 | 26331 | 1.10% |
| 2006 | 18625 | 0.78% |
| 2005 | 15794 | 0.66% |
| 2004 | 18292 | 0.77% |
| 2003 | 15679 | 0.66% |
| 2002 | 13940 | 0.58% |
| 2001 | 17226 | 0.72% |
| 2000 | 11920 | 0.50% |
| 1999 | 8200 | 0.34% |
| 1998 | 5303 | 0.22% |
| 1997 | 2625 | 0.11% |
| 1996 | 1528 | 0.06% |
| 1995 | 244 | 0.01% |
Geographic Distribution
Russia leads with 25.2% (423,726 AI-verified stores) , followed by United States (12.3%) and South Korea (7.0%) .
Base: 1,681,374 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
423,726 AI-verified stores
207,388 AI-verified stores
117,269 AI-verified stores
99,089 AI-verified stores
85,954 AI-verified stores
84,742 AI-verified stores
79,269 AI-verified stores
70,826 AI-verified stores
59,651 AI-verified stores
51,246 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 423726 | 25.20% |
| United States | 207388 | 12.33% |
| South Korea | 117269 | 6.97% |
| Japan | 99089 | 5.89% |
| Spain | 85954 | 5.11% |
| Ukraine | 84742 | 5.04% |
| Iran | 79269 | 4.71% |
| China | 70826 | 4.21% |
| United Kingdom | 59651 | 3.55% |
| Netherlands | 51246 | 3.05% |
| Germany | 50055 | 2.98% |
| Czechia | 49234 | 2.93% |
| Brazil | 48770 | 2.90% |
| Italy | 47027 | 2.80% |
| Poland | 42171 | 2.51% |
| India | 38670 | 2.30% |
| Vietnam | 37850 | 2.25% |
| France | 37773 | 2.25% |
| Greece | 25441 | 1.51% |
| Turkey | 25223 | 1.50% |
Featured Stores
Discover the strongest performers and newest entrants in Nginx's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Electronics & Technology
Custom
Custom — Gifts & Special Occasions
WooCommerce — Clothing & Accessories
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.4m | 100.00% |
| Emails | 2.2m | 64.27% |
| Phones | 1.0m | 29.93% |
| Ecommerce platform | 3.4m | 98.88% |
| Couriers | 471.3k | 13.77% |
| Payment Providers | 528.7k | 15.45% |
| Categories | 2.3m | 66.34% |
| Social Media | 1.8m | 53.48% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Nginx E-commerce Database to:
Gain actionable insights into 2.5m physical stores in Nginx.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Nginx online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Nginx E-commerce Database?
-
Our database covers over 2.5m Nginx physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.4% among stores with at least one detectable social profile (902,490 stores) , followed by Instagram (28.2%) and YouTube (12.4%) .
Base: 1,829,862 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
902,490 stores
867,624 stores
381,047 stores
271,947 stores
174,015 stores
157,398 stores
112,417 stores
110,655 stores
87,171 stores
8,580 stores
Visual Distribution