Nginx Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using Nginx. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.9m domains. 1.7m verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.7m verified active stores out of 2.9m detected · 59.0% verification rate
E-commerce Platforms Distribution
Custom leads with 37.3% of stores with physical delivery (573,828 stores) , followed by WooCommerce (35.2%) and Cafe24 (7.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
573,828 stores
541,589 stores
119,042 stores
91,468 stores
44,666 stores
41,729 stores
31,816 stores
27,828 stores
18,800 stores
11,668 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 573828 | 37.29% |
| WooCommerce | 541589 | 35.20% |
| Cafe24 | 119042 | 7.74% |
| 1C-Bitrix | 91468 | 5.94% |
| PrestaShop | 44666 | 2.90% |
| OpenCart | 41729 | 2.71% |
| Shoptet | 31816 | 2.07% |
| Magento | 27828 | 1.81% |
| Tray | 18800 | 1.22% |
| Imweb | 11668 | 0.76% |
| Shopware | 8490 | 0.55% |
| miniShop2 | 7298 | 0.47% |
| VirtueMart | 7086 | 0.46% |
| EC-CUBE | 6961 | 0.45% |
| Jumpseller | 6434 | 0.42% |
All Stores Distribution
Custom holds 22.6% share of all Nginx e-commerce stores (573,828) , with WooCommerce at 52.0% and Cafe24 at 5.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
573,828 stores
1,318,122 stores
135,714 stores
213,857 stores
49,821 stores
49,147 stores
33,431 stores
35,543 stores
19,763 stores
56,690 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 573828 | 22.63% |
| WooCommerce | 1318122 | 51.99% |
| Cafe24 | 135714 | 5.35% |
| 1C-Bitrix | 213857 | 8.44% |
| PrestaShop | 49821 | 1.97% |
| OpenCart | 49147 | 1.94% |
| Shoptet | 33431 | 1.32% |
| Magento | 35543 | 1.40% |
| Tray | 19763 | 0.78% |
| Imweb | 56690 | 2.24% |
| Shopware | 9149 | 0.36% |
| miniShop2 | 13208 | 0.52% |
| VirtueMart | 11929 | 0.47% |
| EC-CUBE | 7650 | 0.30% |
| Jumpseller | 7357 | 0.29% |
Categories Distribution
Clothing & Accessories leads with 14.6% of all stores (214,509 stores) , followed by Health & Beauty (12.8%) and Food & Beverages (10.9%) .
Base: 1,466,792 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
214,509 stores
187,336 stores
160,216 stores
137,719 stores
126,267 stores
99,613 stores
91,342 stores
83,807 stores
67,012 stores
64,656 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 214509 | 14.62% |
| Health & Beauty | 187336 | 12.77% |
| Food & Beverages | 160216 | 10.92% |
| Tools & Hardware | 137719 | 9.39% |
| Home & Garden | 126267 | 8.61% |
| Sporting Goods & Outdoor Gear | 99613 | 6.79% |
| Electronics & Technology | 91342 | 6.23% |
| Business & Industrial | 83807 | 5.71% |
| Vehicles & Parts | 67012 | 4.57% |
| Arts & Entertainment | 64656 | 4.41% |
| Gifts & Special Occasions | 58697 | 4.00% |
| Furniture & Home Decor | 55466 | 3.78% |
| Toys & Games | 50236 | 3.42% |
| Jewelry & Watches | 48692 | 3.32% |
| Pets & Pet Supplies | 21224 | 1.45% |
Payment Providers Distribution
PayPal leads with 24.0% among AI-verified physical stores (165,271 stores) , followed by MasterCard (19.7%) and American Express (9.8%) .
Base: 475,618 AI-verified physical stores with detectable payment providers (16.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
165,271 stores
135,268 stores
67,457 stores
67,396 stores
45,970 stores
43,786 stores
37,229 stores
31,834 stores
25,769 stores
14,900 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 165271 | 24.02% |
| MasterCard | 135268 | 19.66% |
| American Express | 67457 | 9.80% |
| VISA | 67396 | 9.79% |
| JCB | 45970 | 6.68% |
| Stripe Connect | 43786 | 6.36% |
| Klarna | 37229 | 5.41% |
| Apple Pay | 31834 | 4.63% |
| Google Pay | 25769 | 3.75% |
| Amazon Pay | 14900 | 2.17% |
| Boleto | 13000 | 1.89% |
| Giropay | 11817 | 1.72% |
| Bolt | 10020 | 1.46% |
| SEPA | 9260 | 1.35% |
| Bancontact | 9092 | 1.32% |
Shipping Carriers Distribution
DHL leads with 14.8% among AI-verified physical stores (64,206 stores) , followed by СДЭК (14.6%) and Почта России (12.5%) .
Base: 418,321 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
64,206 stores
63,215 stores
54,366 stores
51,803 stores
51,584 stores
31,002 stores
22,260 stores
21,604 stores
21,226 stores
10,273 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 64206 | 14.80% |
| СДЭК | 63215 | 14.57% |
| Почта России | 54366 | 12.53% |
| DPD | 51803 | 11.94% |
| UPS | 51584 | 11.89% |
| GLS | 31002 | 7.14% |
| FedEx | 22260 | 5.13% |
| USPS | 21604 | 4.98% |
| Correios | 21226 | 4.89% |
| Ceska Posta | 10273 | 2.37% |
| PostNL | 9164 | 2.11% |
| Hermes | 8545 | 1.97% |
| TNT | 8489 | 1.96% |
| Royal Mail | 8136 | 1.88% |
| InPost | 8039 | 1.85% |
Store Launch Timeline
Over the past 12 months, 299,520 new stores were launched in Nginx , with the highest activity in 2026-03 (28,846 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
28,846 stores launched
23,646 stores launched
27,477 stores launched
29,226 stores launched
29,975 stores launched
27,473 stores launched
28,064 stores launched
22,900 stores launched
24,906 stores launched
21,636 stores launched
22,420 stores launched
12,951 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 28846 | 9.63% |
| 2026-02 | 23646 | 7.89% |
| 2026-01 | 27477 | 9.17% |
| 2025-12 | 29226 | 9.76% |
| 2025-11 | 29975 | 10.01% |
| 2025-10 | 27473 | 9.17% |
| 2025-09 | 28064 | 9.37% |
| 2025-08 | 22900 | 7.65% |
| 2025-07 | 24906 | 8.32% |
| 2025-06 | 21636 | 7.22% |
| 2025-05 | 22420 | 7.49% |
| 2025-04 | 12951 | 4.32% |
Active Stores by Launch Year
Currently, 1,677,732 active stores in Nginx are tracked in our database , with the most stores launched in 2026 (80,473 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
80,473 active stores
281,169 active stores
168,237 active stores
121,931 active stores
109,217 active stores
118,319 active stores
116,604 active stores
98,217 active stores
89,999 active stores
78,502 active stores
48,842 active stores
40,378 active stores
38,045 active stores
53,986 active stores
32,180 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 80473 | 4.80% |
| 2025 | 281169 | 16.76% |
| 2024 | 168237 | 10.03% |
| 2023 | 121931 | 7.27% |
| 2022 | 109217 | 6.51% |
| 2021 | 118319 | 7.05% |
| 2020 | 116604 | 6.95% |
| 2019 | 98217 | 5.85% |
| 2018 | 89999 | 5.36% |
| 2017 | 78502 | 4.68% |
| 2016 | 48842 | 2.91% |
| 2015 | 40378 | 2.41% |
| 2014 | 38045 | 2.27% |
| 2013 | 53986 | 3.22% |
| 2012 | 32180 | 1.92% |
| 2011 | 30134 | 1.80% |
| 2010 | 26215 | 1.56% |
| 2009 | 23705 | 1.41% |
| 2008 | 19069 | 1.14% |
| 2007 | 17443 | 1.04% |
| 2006 | 12118 | 0.72% |
| 2005 | 10479 | 0.62% |
| 2004 | 11906 | 0.71% |
| 2003 | 10561 | 0.63% |
| 2002 | 9279 | 0.55% |
| 2001 | 11810 | 0.70% |
| 2000 | 7869 | 0.47% |
| 1999 | 5204 | 0.31% |
| 1998 | 3297 | 0.20% |
| 1997 | 1554 | 0.09% |
| 1996 | 837 | 0.05% |
| 1995 | 153 | 0.01% |
Geographic Distribution
Russia leads with 24.1% (303,044 AI-verified stores) , followed by United States (12.3%) and South Korea (9.5%) .
Base: 1,258,592 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
303,044 AI-verified stores
154,305 AI-verified stores
119,232 AI-verified stores
73,094 AI-verified stores
70,795 AI-verified stores
55,519 AI-verified stores
46,749 AI-verified stores
46,730 AI-verified stores
45,689 AI-verified stores
44,580 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 303044 | 24.08% |
| United States | 154305 | 12.26% |
| South Korea | 119232 | 9.47% |
| Germany | 73094 | 5.81% |
| Ukraine | 70795 | 5.62% |
| Japan | 55519 | 4.41% |
| Spain | 46749 | 3.71% |
| Czechia | 46730 | 3.71% |
| Netherlands | 45689 | 3.63% |
| Iran | 44580 | 3.54% |
| United Kingdom | 41471 | 3.30% |
| Brazil | 39354 | 3.13% |
| Italy | 36165 | 2.87% |
| Vietnam | 32943 | 2.62% |
| France | 31067 | 2.47% |
| India | 29350 | 2.33% |
| China | 23689 | 1.88% |
| Poland | 22855 | 1.82% |
| Slovakia | 22354 | 1.78% |
| Greece | 19607 | 1.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoptet - Arts & Entertainment
WooCommerce - Health & Beauty
Custom - Food & Beverages
WooCommerce - Clothing & Accessories
Magento - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9m | 100.00% |
| Emails | 1.9m | 64.87% |
| Phones | 874.1k | 30.47% |
| Ecommerce platform | 2.8m | 99.32% |
| Couriers | 418.3k | 14.58% |
| Payment Providers | 475.6k | 16.58% |
| Categories | 1.6m | 55.33% |
| Social Media | 1.6m | 55.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nginx e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Nginx - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Nginx e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Nginx e-commerce intelligence?
-
We track 1.7m verified Nginx e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.4% among stores with at least one detectable social profile (672,437 stores) , followed by Facebook (29.8%) and YouTube (12.3%) .
Base: 1,605,126 stores with any detectable social profile (56.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
672,437 stores
659,176 stores
271,976 stores
156,573 stores
115,129 stores
92,640 stores
88,872 stores
85,285 stores
63,744 stores
4,678 stores
Visual Distribution