Linkedin Insight Tag Technology Adoption in E-commerce
Discover 6.9k verified e-commerce stores using Linkedin Insight Tag. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 22.5k domains. 6.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.9k verified active stores out of 22.5k detected · 30.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 41.6% of stores with physical delivery (2,888 stores) , followed by WooCommerce (24.1%) and Custom (16.2%) .
Base: 6,940 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,888 stores
1,671 stores
1,123 stores
311 stores
183 stores
135 stores
78 stores
69 stores
30 stores
29 stores
Visual Distribution
2,888 stores
1,671 stores
1,123 stores
311 stores
183 stores
135 stores
78 stores
69 stores
30 stores
29 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2888 | 41.61% |
| WooCommerce | 1671 | 24.08% |
| Custom | 1123 | 16.18% |
| Magento | 311 | 4.48% |
| BigCommerce | 183 | 2.64% |
| PrestaShop | 135 | 1.95% |
| Wix eCommerce | 78 | 1.12% |
| Squarespace Commerce | 69 | 0.99% |
| Shoptet | 30 | 0.43% |
| OpenCart | 29 | 0.42% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 17.1% share of detected Linkedin Insight Tag e-commerce signals (3,847) , with WooCommerce at 49.8% and Custom at 5.0% (June 2026) .
Base: 22,482 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,847 websites
11,188 websites
1,123 websites
485 websites
225 websites
187 websites
1,513 websites
2,353 websites
31 websites
44 websites
Visual Distribution
3,847 websites
11,188 websites
1,123 websites
485 websites
225 websites
187 websites
1,513 websites
2,353 websites
31 websites
44 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 3847 | 17.11% |
| WooCommerce | 11188 | 49.76% |
| Custom | 1123 | 5.00% |
| Magento | 485 | 2.16% |
| BigCommerce | 225 | 1.00% |
| PrestaShop | 187 | 0.83% |
| Wix eCommerce | 1513 | 6.73% |
| Squarespace Commerce | 2353 | 10.47% |
| Shoptet | 31 | 0.14% |
| OpenCart | 44 | 0.20% |
Categories Distribution
Business & Industrial stores with 12.9% of all stores (893 stores) , followed by Health & Beauty (11.8%) and Food & Beverages (10.8%) .
Base: 6,940 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
893 stores
817 stores
747 stores
665 stores
595 stores
514 stores
487 stores
406 stores
321 stores
231 stores
Visual Distribution
893 stores
817 stores
747 stores
665 stores
595 stores
514 stores
487 stores
406 stores
321 stores
231 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 893 | 12.87% |
| Health & Beauty | 817 | 11.77% |
| Food & Beverages | 747 | 10.76% |
| Clothing & Accessories | 665 | 9.58% |
| Electronics & Technology | 595 | 8.57% |
| Tools & Hardware | 514 | 7.41% |
| Home & Garden | 487 | 7.02% |
| Sporting Goods & Outdoor Gear | 406 | 5.85% |
| Furniture & Home Decor | 321 | 4.63% |
| Gifts & Special Occasions | 231 | 3.33% |
Payment Providers Distribution
PayPal accounts for 27.4% of displayed detection occurrences (617 occurrences) , followed by MasterCard (16.2%) and American Express (14.4%) .
Base: 2,254 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
617 occurrences
366 occurrences
325 occurrences
269 occurrences
170 occurrences
152 occurrences
131 occurrences
92 occurrences
81 occurrences
51 occurrences
Visual Distribution
617 occurrences
366 occurrences
325 occurrences
269 occurrences
170 occurrences
152 occurrences
131 occurrences
92 occurrences
81 occurrences
51 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 617 | 27.37% |
| MasterCard | 366 | 16.24% |
| American Express | 325 | 14.42% |
| Stripe Connect | 269 | 11.93% |
| Klarna | 170 | 7.54% |
| VISA | 152 | 6.74% |
| Apple Pay | 131 | 5.81% |
| Bolt | 92 | 4.08% |
| Google Pay | 81 | 3.59% |
| JCB | 51 | 2.26% |
Shipping Carriers Distribution
UPS accounts for 29.3% of displayed detection occurrences (494 occurrences) , followed by DHL (17.0%) and FedEx (16.4%) .
Base: 1,684 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
494 occurrences
286 occurrences
277 occurrences
168 occurrences
154 occurrences
116 occurrences
76 occurrences
49 occurrences
33 occurrences
31 occurrences
Visual Distribution
494 occurrences
286 occurrences
277 occurrences
168 occurrences
154 occurrences
116 occurrences
76 occurrences
49 occurrences
33 occurrences
31 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 494 | 29.33% |
| DHL | 286 | 16.98% |
| FedEx | 277 | 16.45% |
| USPS | 168 | 9.98% |
| DPD | 154 | 9.14% |
| GLS | 116 | 6.89% |
| Royal Mail | 76 | 4.51% |
| TNT | 49 | 2.91% |
| Colissimo | 33 | 1.96% |
| Australia Post | 31 | 1.84% |
Store Launch Timeline
Over the past 12 months, 443 new stores were launched in Linkedin Insight Tag , with the highest activity in 2026-05 (26 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
26 stores launched
23 stores launched
44 stores launched
20 stores launched
54 stores launched
32 stores launched
45 stores launched
51 stores launched
49 stores launched
41 stores launched
43 stores launched
15 stores launched
Monthly Trend
5.9% of last 12 months
5.2% of last 12 months
9.9% of last 12 months
4.5% of last 12 months
12.2% of last 12 months
7.2% of last 12 months
10.2% of last 12 months
11.5% of last 12 months
11.1% of last 12 months
9.3% of last 12 months
9.7% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 26 | 5.87% |
| 2026-04 | 23 | 5.19% |
| 2026-03 | 44 | 9.93% |
| 2026-02 | 20 | 4.51% |
| 2026-01 | 54 | 12.19% |
| 2025-12 | 32 | 7.22% |
| 2025-11 | 45 | 10.16% |
| 2025-10 | 51 | 11.51% |
| 2025-09 | 49 | 11.06% |
| 2025-08 | 41 | 9.26% |
| 2025-07 | 43 | 9.71% |
| 2025-06 | 15 | 3.39% |
Active Stores by Launch Year
Currently, 6,875 active stores in Linkedin Insight Tag are tracked in our database , with the most stores launched in 2026 (170 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
170 active stores
500 active stores
508 active stores
429 active stores
398 active stores
483 active stores
473 active stores
381 active stores
386 active stores
389 active stores
217 active stores
195 active stores
184 active stores
228 active stores
160 active stores
Distribution by Launch Year
2.5% of tracked active stores
7.3% of tracked active stores
7.4% of tracked active stores
6.2% of tracked active stores
5.8% of tracked active stores
7.0% of tracked active stores
6.9% of tracked active stores
5.5% of tracked active stores
5.6% of tracked active stores
5.7% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
3.3% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 170 | 2.47% |
| 2025 | 500 | 7.27% |
| 2024 | 508 | 7.39% |
| 2023 | 429 | 6.24% |
| 2022 | 398 | 5.79% |
| 2021 | 483 | 7.03% |
| 2020 | 473 | 6.88% |
| 2019 | 381 | 5.54% |
| 2018 | 386 | 5.61% |
| 2017 | 389 | 5.66% |
| 2016 | 217 | 3.16% |
| 2015 | 195 | 2.84% |
| 2014 | 184 | 2.68% |
| 2013 | 228 | 3.32% |
| 2012 | 160 | 2.33% |
Geographic Distribution
United States stores with 29.9% (2,078 active verified stores) , followed by United Kingdom (9.4%) and Australia (5.3%) .
Base: 6,940 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,078 active verified stores
649 active verified stores
366 active verified stores
286 active verified stores
282 active verified stores
262 active verified stores
246 active verified stores
216 active verified stores
197 active verified stores
146 active verified stores
Visual Distribution
2,078 active verified stores
649 active verified stores
366 active verified stores
286 active verified stores
282 active verified stores
262 active verified stores
246 active verified stores
216 active verified stores
197 active verified stores
146 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2078 | 29.94% |
| United Kingdom | 649 | 9.35% |
| Australia | 366 | 5.27% |
| India | 286 | 4.12% |
| Germany | 282 | 4.06% |
| Netherlands | 262 | 3.78% |
| Canada | 246 | 3.54% |
| France | 216 | 3.11% |
| Italy | 197 | 2.84% |
| Spain | 146 | 2.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Furniture & Home Decor
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 22.5k | 100.00% |
| Emails | 12.1k | 54.03% |
| Phones | 10.8k | 47.89% |
| Ecommerce platform | 22k | 97.95% |
| Couriers | 2.6k | 11.50% |
| Payment Providers | 3.7k | 16.43% |
| Categories | 7.1k | 31.55% |
| Social Media | 19.6k | 87.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Linkedin Insight Tag e-commerce landscape:
Analyze 6.9k verified e-commerce stores on Linkedin Insight Tag - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Linkedin Insight Tag e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Linkedin Insight Tag e-commerce intelligence?
-
We track 6.9k verified Linkedin Insight Tag e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 24.5% of displayed detection occurrences (5,391 occurrences) , followed by Instagram (22.6%) and LinkedIn (15.1%) .
Base: 22,040 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,391 occurrences
4,979 occurrences
3,320 occurrences
3,228 occurrences
1,858 occurrences
1,226 occurrences
1,125 occurrences
593 occurrences
253 occurrences
67 occurrences
Visual Distribution
5,391 occurrences
4,979 occurrences
3,320 occurrences
3,228 occurrences
1,858 occurrences
1,226 occurrences
1,125 occurrences
593 occurrences
253 occurrences
67 occurrences