Klaviyo Technology Adoption in E-commerce
Discover 352.1k verified e-commerce stores using Klaviyo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 374.9k domains. 352.1k verified as active stores with physical delivery.
· · Next full refresh: April 2026
352.1k verified active stores out of 374.9k detected · 93.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 89.1% of stores with physical delivery (309,522 stores) , followed by WooCommerce (5.0%) and Custom (1.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
309,522 stores
17,451 stores
5,611 stores
5,041 stores
4,388 stores
2,104 stores
632 stores
568 stores
297 stores
293 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 309522 | 89.14% |
| WooCommerce | 17451 | 5.03% |
| Custom | 5611 | 1.62% |
| Magento | 5041 | 1.45% |
| BigCommerce | 4388 | 1.26% |
| PrestaShop | 2104 | 0.61% |
| Shopify, Opus Cart | 632 | 0.18% |
| Opus Cart, Shopify | 568 | 0.16% |
| Squarespace Commerce | 297 | 0.09% |
| Shopify, Sellvio E-commerce Platform | 293 | 0.08% |
| Salesforce Commerce Cloud | 290 | 0.08% |
| Shopify, Shopoe | 282 | 0.08% |
| Sellvio E-commerce Platform, Shopify | 272 | 0.08% |
| Shopoe, Shopify | 256 | 0.07% |
| OpenCart | 222 | 0.06% |
All Stores Distribution
Shopify holds 87.4% share of all Klaviyo e-commerce stores (322,350) , with WooCommerce at 6.6% and Custom at 1.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
322,350 stores
24,282 stores
5,611 stores
5,434 stores
4,694 stores
2,169 stores
640 stores
582 stores
1,273 stores
296 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 322350 | 87.43% |
| WooCommerce | 24282 | 6.59% |
| Custom | 5611 | 1.52% |
| Magento | 5434 | 1.47% |
| BigCommerce | 4694 | 1.27% |
| PrestaShop | 2169 | 0.59% |
| Shopify, Opus Cart | 640 | 0.17% |
| Opus Cart, Shopify | 582 | 0.16% |
| Squarespace Commerce | 1273 | 0.35% |
| Shopify, Sellvio E-commerce Platform | 296 | 0.08% |
| Salesforce Commerce Cloud | 296 | 0.08% |
| Shopify, Shopoe | 292 | 0.08% |
| Sellvio E-commerce Platform, Shopify | 275 | 0.07% |
| Shopoe, Shopify | 264 | 0.07% |
| OpenCart | 239 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 25.0% of all stores (79,003 stores) , followed by Health & Beauty (23.9%) and Food & Beverages (10.3%) .
Base: 315,664 AI-verified stores with physical delivery and detected product categories (89.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
79,003 stores
75,411 stores
32,568 stores
29,416 stores
17,453 stores
16,114 stores
11,682 stores
9,819 stores
8,607 stores
8,474 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 79003 | 25.03% |
| Health & Beauty | 75411 | 23.89% |
| Food & Beverages | 32568 | 10.32% |
| Sporting Goods & Outdoor Gear | 29416 | 9.32% |
| Home & Garden | 17453 | 5.53% |
| Jewelry & Watches | 16114 | 5.10% |
| Toys & Games | 11682 | 3.70% |
| Arts & Entertainment | 9819 | 3.11% |
| Gifts & Special Occasions | 8607 | 2.73% |
| Furniture & Home Decor | 8474 | 2.68% |
| Electronics & Technology | 6778 | 2.15% |
| Pets & Pet Supplies | 5932 | 1.88% |
| Tools & Hardware | 5330 | 1.69% |
| Vehicles & Parts | 4975 | 1.58% |
| Baby & Toddler | 4102 | 1.30% |
Payment Providers Distribution
PayPal leads with 22.7% among AI-verified physical stores (47,566 stores) , followed by American Express (14.4%) and Apple Pay (10.8%) .
Base: 92,178 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
47,566 stores
30,209 stores
22,531 stores
22,172 stores
21,758 stores
18,876 stores
17,937 stores
7,556 stores
4,522 stores
4,065 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 47566 | 22.70% |
| American Express | 30209 | 14.42% |
| Apple Pay | 22531 | 10.75% |
| Klarna | 22172 | 10.58% |
| MasterCard | 21758 | 10.38% |
| Stripe Connect | 18876 | 9.01% |
| Google Pay | 17937 | 8.56% |
| VISA | 7556 | 3.61% |
| Amazon Pay | 4522 | 2.16% |
| Bancontact | 4065 | 1.94% |
| Bolt | 2899 | 1.38% |
| JCB | 2591 | 1.24% |
| iDEAL | 2462 | 1.17% |
| Affirm | 2298 | 1.10% |
| AfterPay | 2112 | 1.01% |
Shipping Carriers Distribution
UPS leads with 19.9% among AI-verified physical stores (31,034 stores) , followed by USPS (18.4%) and DHL (17.5%) .
Base: 96,321 AI-verified physical stores with detectable shipping carriers (25.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
31,034 stores
28,602 stores
27,312 stores
19,310 stores
9,189 stores
8,521 stores
8,487 stores
6,866 stores
3,250 stores
2,920 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 31034 | 19.94% |
| USPS | 28602 | 18.38% |
| DHL | 27312 | 17.55% |
| FedEx | 19310 | 12.41% |
| DPD | 9189 | 5.90% |
| Australia Post | 8521 | 5.47% |
| Royal Mail | 8487 | 5.45% |
| GLS | 6866 | 4.41% |
| Canada Post | 3250 | 2.09% |
| PostNL | 2920 | 1.88% |
| Colissimo | 2899 | 1.86% |
| PostNord | 2036 | 1.31% |
| La Poste | 1833 | 1.18% |
| Hermes | 1807 | 1.16% |
| Correos | 1572 | 1.01% |
Store Launch Timeline
Over the past 12 months, 50,635 new stores were launched in Klaviyo , with the highest activity in 2026-02 (3,620 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,620 stores launched
4,626 stores launched
4,301 stores launched
4,444 stores launched
5,113 stores launched
4,738 stores launched
4,821 stores launched
4,762 stores launched
4,213 stores launched
4,988 stores launched
4,731 stores launched
278 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3620 | 7.15% |
| 2026-01 | 4626 | 9.14% |
| 2025-12 | 4301 | 8.49% |
| 2025-11 | 4444 | 8.78% |
| 2025-10 | 5113 | 10.10% |
| 2025-09 | 4738 | 9.36% |
| 2025-08 | 4821 | 9.52% |
| 2025-07 | 4762 | 9.40% |
| 2025-06 | 4213 | 8.32% |
| 2025-05 | 4988 | 9.85% |
| 2025-04 | 4731 | 9.34% |
| 2025-03 | 278 | 0.55% |
Active Stores by Launch Year
Currently, 349,645 active stores in Klaviyo are tracked in our database , with the most stores launched in 2026 (8,272 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,272 active stores
55,461 active stores
42,795 active stores
31,173 active stores
26,357 active stores
27,167 active stores
24,231 active stores
16,909 active stores
17,321 active stores
14,845 active stores
8,347 active stores
7,637 active stores
8,076 active stores
9,506 active stores
5,722 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8272 | 2.37% |
| 2025 | 55461 | 15.86% |
| 2024 | 42795 | 12.24% |
| 2023 | 31173 | 8.92% |
| 2022 | 26357 | 7.54% |
| 2021 | 27167 | 7.77% |
| 2020 | 24231 | 6.93% |
| 2019 | 16909 | 4.84% |
| 2018 | 17321 | 4.95% |
| 2017 | 14845 | 4.25% |
| 2016 | 8347 | 2.39% |
| 2015 | 7637 | 2.18% |
| 2014 | 8076 | 2.31% |
| 2013 | 9506 | 2.72% |
| 2012 | 5722 | 1.64% |
| 2011 | 5895 | 1.69% |
| 2010 | 4642 | 1.33% |
| 2009 | 4116 | 1.18% |
| 2008 | 3357 | 0.96% |
| 2007 | 3171 | 0.91% |
| 2006 | 2518 | 0.72% |
| 2005 | 2446 | 0.70% |
| 2004 | 3221 | 0.92% |
| 2003 | 2599 | 0.74% |
| 2002 | 2301 | 0.66% |
| 2001 | 2716 | 0.78% |
| 2000 | 2303 | 0.66% |
| 1999 | 2349 | 0.67% |
| 1998 | 1746 | 0.50% |
| 1997 | 1129 | 0.32% |
| 1996 | 1008 | 0.29% |
| 1995 | 309 | 0.09% |
Geographic Distribution
United States leads with 45.1% (140,228 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (8.7%) .
Base: 311,105 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
140,228 AI-verified stores
33,612 AI-verified stores
27,175 AI-verified stores
16,318 AI-verified stores
16,289 AI-verified stores
15,045 AI-verified stores
12,415 AI-verified stores
8,761 AI-verified stores
6,939 AI-verified stores
5,524 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 140228 | 45.07% |
| United Kingdom | 33612 | 10.80% |
| Australia | 27175 | 8.73% |
| Canada | 16318 | 5.25% |
| Germany | 16289 | 5.24% |
| France | 15045 | 4.84% |
| Netherlands | 12415 | 3.99% |
| Spain | 8761 | 2.82% |
| Italy | 6939 | 2.23% |
| Denmark | 5524 | 1.78% |
| New Zealand | 4388 | 1.41% |
| Sweden | 3861 | 1.24% |
| Switzerland | 3212 | 1.03% |
| Mexico | 2995 | 0.96% |
| Hong Kong | 2808 | 0.90% |
| Belgium | 2647 | 0.85% |
| Chile | 2337 | 0.75% |
| India | 2268 | 0.73% |
| Ireland | 2200 | 0.71% |
| Poland | 2083 | 0.67% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify
Magento - Toys & Games
Custom - Sporting Goods & Outdoor Gear
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Jewelry & Watches
Shopify - Health & Beauty
Shopify - Toys & Games
Shopify - Home & Garden
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 374.9k | 100.00% |
| Emails | 198.7k | 52.99% |
| Phones | 66.5k | 17.75% |
| Ecommerce platform | 374.5k | 99.89% |
| Couriers | 96.3k | 25.69% |
| Payment Providers | 92.2k | 24.59% |
| Categories | 327.9k | 87.47% |
| Social Media | 302.7k | 80.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klaviyo e-commerce landscape:
Analyze 352.1k verified e-commerce stores on Klaviyo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klaviyo e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klaviyo e-commerce intelligence?
-
We track 352.1k verified Klaviyo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.9% among stores with at least one detectable social profile (273,822 stores) , followed by Facebook (26.0%) and TikTok (13.2%) .
Base: 302,730 stores with any detectable social profile (80.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
273,822 stores
230,904 stores
117,191 stores
99,535 stores
62,219 stores
44,996 stores
32,907 stores
17,356 stores
6,116 stores
1,999 stores
Visual Distribution