Klaviyo Technology Adoption in E-commerce
Discover 327.2k e-commerce stores using Klaviyo. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 88.3% of stores with physical delivery (287,804 stores) , followed by WooCommerce (5.4%) and Custom (2.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
287,804 stores
17,706 stores
7,513 stores
4,771 stores
4,015 stores
2,078 stores
596 stores
280 stores
258 stores
223 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 287804 | 88.30% |
| WooCommerce | 17706 | 5.43% |
| Custom | 7513 | 2.31% |
| Magento | 4771 | 1.46% |
| BigCommerce | 4015 | 1.23% |
| PrestaShop | 2078 | 0.64% |
| Zoorix, Shopify | 596 | 0.18% |
| Salesforce Commerce Cloud | 280 | 0.09% |
| Squarespace Commerce | 258 | 0.08% |
| OpenCart | 223 | 0.07% |
| DanDomain Webshop | 205 | 0.06% |
| Commerce7 | 151 | 0.05% |
| ShopBase | 120 | 0.04% |
| Wix eCommerce | 105 | 0.03% |
| Lightspeed eCom | 103 | 0.03% |
All Stores Distribution
Shopify holds 87.6% share of all Klaviyo e-commerce stores (330,226) , with WooCommerce at 6.4% and Custom at 2.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
330,226 stores
24,045 stores
7,513 stores
5,484 stores
4,513 stores
2,210 stores
671 stores
301 stores
877 stores
283 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 330226 | 87.57% |
| WooCommerce | 24045 | 6.38% |
| Custom | 7513 | 1.99% |
| Magento | 5484 | 1.45% |
| BigCommerce | 4513 | 1.20% |
| PrestaShop | 2210 | 0.59% |
| Zoorix, Shopify | 671 | 0.18% |
| Salesforce Commerce Cloud | 301 | 0.08% |
| Squarespace Commerce | 877 | 0.23% |
| OpenCart | 283 | 0.08% |
| DanDomain Webshop | 220 | 0.06% |
| Commerce7 | 214 | 0.06% |
| ShopBase | 150 | 0.04% |
| Wix eCommerce | 306 | 0.08% |
| Lightspeed eCom | 105 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 30.8% of all stores (86,263 stores) , followed by Health & Beauty (22.8%) and Food & Beverages (9.4%) .
Top 10 Categories
86,263 stores
63,842 stores
26,339 stores
19,033 stores
13,129 stores
10,665 stores
9,724 stores
8,949 stores
8,412 stores
7,960 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 86263 | 30.85% |
| Health & Beauty | 63842 | 22.83% |
| Food & Beverages | 26339 | 9.42% |
| Jewelry & Watches | 19033 | 6.81% |
| Home & Garden | 13129 | 4.69% |
| Sporting Goods & Outdoor Gear | 10665 | 3.81% |
| Furniture & Home Decor | 9724 | 3.48% |
| Electronics & Technology | 8949 | 3.20% |
| Gifts & Special Occasions | 8412 | 3.01% |
| Pets & Pet Supplies | 7960 | 2.85% |
| Arts & Entertainment | 7532 | 2.69% |
| Vehicles & Parts | 5312 | 1.90% |
| Baby & Toddler | 5246 | 1.88% |
| Toys & Games | 4056 | 1.45% |
| Tools & Hardware | 3188 | 1.14% |
Payment Providers Distribution
PayPal leads with 22.6% among AI-verified physical stores (45,759 stores) , followed by American Express (15.0%) and MasterCard (10.9%) .
Base: 95,104 AI-verified physical stores with detectable payment providers (25.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
45,759 stores
30,378 stores
21,985 stores
20,722 stores
20,376 stores
19,041 stores
15,958 stores
7,580 stores
4,523 stores
3,808 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 45759 | 22.62% |
| American Express | 30378 | 15.02% |
| MasterCard | 21985 | 10.87% |
| Klarna | 20722 | 10.24% |
| Apple Pay | 20376 | 10.07% |
| Stripe Connect | 19041 | 9.41% |
| Google Pay | 15958 | 7.89% |
| VISA | 7580 | 3.75% |
| Amazon Pay | 4523 | 2.24% |
| Bancontact | 3808 | 1.88% |
| Bolt | 3007 | 1.49% |
| JCB | 2588 | 1.28% |
| iDEAL | 2354 | 1.16% |
| AfterPay | 2147 | 1.06% |
| Paddle | 2067 | 1.02% |
Shipping Carriers Distribution
UPS leads with 20.0% among AI-verified physical stores (29,288 stores) , followed by USPS (18.6%) and DHL (17.4%) .
Base: 93,967 AI-verified physical stores with detectable shipping carriers (24.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
29,288 stores
27,256 stores
25,373 stores
17,778 stores
8,478 stores
8,324 stores
7,922 stores
6,253 stores
3,353 stores
2,829 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 29288 | 20.03% |
| USPS | 27256 | 18.64% |
| DHL | 25373 | 17.35% |
| FedEx | 17778 | 12.16% |
| DPD | 8478 | 5.80% |
| Australia Post | 8324 | 5.69% |
| Royal Mail | 7922 | 5.42% |
| GLS | 6253 | 4.28% |
| Canada Post | 3353 | 2.29% |
| PostNL | 2829 | 1.93% |
| Colissimo | 2531 | 1.73% |
| PostNord | 1898 | 1.30% |
| Hermes | 1806 | 1.24% |
| La Poste | 1634 | 1.12% |
| TNT | 1487 | 1.02% |
Store Launch Timeline
Over the past 12 months, 57,278 new stores were launched in Klaviyo , with the highest activity in 2025-10 (4,606 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,606 stores launched
5,084 stores launched
5,592 stores launched
5,650 stores launched
5,050 stores launched
5,635 stores launched
5,138 stores launched
5,249 stores launched
4,610 stores launched
5,037 stores launched
3,733 stores launched
1,894 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4606 | 8.04% |
| 2025-09 | 5084 | 8.88% |
| 2025-08 | 5592 | 9.76% |
| 2025-07 | 5650 | 9.86% |
| 2025-06 | 5050 | 8.82% |
| 2025-05 | 5635 | 9.84% |
| 2025-04 | 5138 | 8.97% |
| 2025-03 | 5249 | 9.16% |
| 2025-02 | 4610 | 8.05% |
| 2025-01 | 5037 | 8.79% |
| 2024-12 | 3733 | 6.52% |
| 2024-11 | 1894 | 3.31% |
Active Stores by Launch Year
Currently, 325,218 active stores in Klaviyo are tracked in our database , with the most stores launched in 2025 (51,728 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
51,728 active stores
41,035 active stores
29,895 active stores
25,477 active stores
26,014 active stores
23,105 active stores
15,853 active stores
16,254 active stores
13,821 active stores
8,109 active stores
7,414 active stores
7,713 active stores
9,336 active stores
5,477 active stores
5,730 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 51728 | 15.91% |
| 2024 | 41035 | 12.62% |
| 2023 | 29895 | 9.19% |
| 2022 | 25477 | 7.83% |
| 2021 | 26014 | 8.00% |
| 2020 | 23105 | 7.10% |
| 2019 | 15853 | 4.87% |
| 2018 | 16254 | 5.00% |
| 2017 | 13821 | 4.25% |
| 2016 | 8109 | 2.49% |
| 2015 | 7414 | 2.28% |
| 2014 | 7713 | 2.37% |
| 2013 | 9336 | 2.87% |
| 2012 | 5477 | 1.68% |
| 2011 | 5730 | 1.76% |
| 2010 | 4351 | 1.34% |
| 2009 | 3925 | 1.21% |
| 2008 | 3197 | 0.98% |
| 2007 | 3013 | 0.93% |
| 2006 | 2367 | 0.73% |
| 2005 | 2299 | 0.71% |
| 2004 | 3138 | 0.96% |
| 2003 | 2488 | 0.77% |
| 2002 | 2304 | 0.71% |
| 2001 | 2634 | 0.81% |
| 2000 | 2215 | 0.68% |
| 1999 | 2235 | 0.69% |
| 1998 | 1705 | 0.52% |
| 1997 | 1109 | 0.34% |
| 1996 | 973 | 0.30% |
| 1995 | 304 | 0.09% |
Geographic Distribution
United States leads with 44.7% (129,745 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (9.0%) .
Base: 290,261 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
129,745 AI-verified stores
31,299 AI-verified stores
25,993 AI-verified stores
15,568 AI-verified stores
14,754 AI-verified stores
13,029 AI-verified stores
12,397 AI-verified stores
8,203 AI-verified stores
6,323 AI-verified stores
5,381 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 129745 | 44.70% |
| United Kingdom | 31299 | 10.78% |
| Australia | 25993 | 8.96% |
| Canada | 15568 | 5.36% |
| France | 14754 | 5.08% |
| Germany | 13029 | 4.49% |
| Netherlands | 12397 | 4.27% |
| Spain | 8203 | 2.83% |
| Italy | 6323 | 2.18% |
| Denmark | 5381 | 1.85% |
| New Zealand | 4184 | 1.44% |
| Sweden | 3761 | 1.30% |
| Mexico | 2977 | 1.03% |
| Switzerland | 2720 | 0.94% |
| Hong Kong | 2713 | 0.93% |
| Belgium | 2520 | 0.87% |
| Chile | 2312 | 0.80% |
| India | 2296 | 0.79% |
| Ireland | 2112 | 0.73% |
| Poland | 1974 | 0.68% |
Featured Stores
Discover the strongest performers and newest entrants in Klaviyo's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify — Jewelry & Watches
Shopify
Shopify
Shopify — Tools & Hardware
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 379.4k | 100.00% |
| Emails | 195.7k | 51.59% |
| Phones | 68.0k | 17.92% |
| Ecommerce platform | 378.9k | 99.87% |
| Couriers | 94.0k | 24.77% |
| Payment Providers | 95.1k | 25.07% |
| Categories | 299.7k | 78.98% |
| Social Media | 293.3k | 77.30% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Klaviyo E-commerce Database to:
Gain actionable insights into 327.2k physical stores in Klaviyo.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Klaviyo online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Klaviyo E-commerce Database?
-
Our database covers over 327.2k Klaviyo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.3% among stores with at least one detectable social profile (247,468 stores) , followed by Facebook (26.4%) and TikTok (13.0%) .
Base: 293,304 stores with any detectable social profile (77.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
247,468 stores
208,454 stores
102,726 stores
85,138 stores
58,141 stores
40,020 stores
25,168 stores
16,296 stores
5,617 stores
1,676 stores
Visual Distribution