Klaviyo Technology Adoption in E-commerce
Discover 352.8k verified e-commerce stores using Klaviyo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 376.2k domains. 352.8k verified as active stores with physical delivery.
· · Next full refresh: May 2026
352.8k verified active stores out of 376.2k detected · 93.8% verification rate
E-commerce Platforms Distribution
Shopify leads with 89.0% of stores with physical delivery (309,560 stores) , followed by WooCommerce (5.1%) and Custom (1.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
309,560 stores
17,823 stores
5,669 stores
5,164 stores
4,428 stores
2,182 stores
622 stores
565 stores
304 stores
291 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 309560 | 88.97% |
| WooCommerce | 17823 | 5.12% |
| Custom | 5669 | 1.63% |
| Magento | 5164 | 1.48% |
| BigCommerce | 4428 | 1.27% |
| PrestaShop | 2182 | 0.63% |
| Shopify, Opus Cart | 622 | 0.18% |
| Opus Cart, Shopify | 565 | 0.16% |
| Salesforce Commerce Cloud | 304 | 0.09% |
| Squarespace Commerce | 291 | 0.08% |
| Shopify, Sellvio E-commerce Platform | 289 | 0.08% |
| Shopify, Shopoe | 281 | 0.08% |
| Sellvio E-commerce Platform, Shopify | 270 | 0.08% |
| Shopoe, Shopify | 256 | 0.07% |
| OpenCart | 218 | 0.06% |
All Stores Distribution
Shopify holds 87.2% share of all Klaviyo e-commerce stores (322,767) , with WooCommerce at 6.7% and Custom at 1.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
322,767 stores
24,809 stores
5,669 stores
5,582 stores
4,727 stores
2,248 stores
632 stores
579 stores
309 stores
1,281 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 322767 | 87.24% |
| WooCommerce | 24809 | 6.71% |
| Custom | 5669 | 1.53% |
| Magento | 5582 | 1.51% |
| BigCommerce | 4727 | 1.28% |
| PrestaShop | 2248 | 0.61% |
| Shopify, Opus Cart | 632 | 0.17% |
| Opus Cart, Shopify | 579 | 0.16% |
| Salesforce Commerce Cloud | 309 | 0.08% |
| Squarespace Commerce | 1281 | 0.35% |
| Shopify, Sellvio E-commerce Platform | 292 | 0.08% |
| Shopify, Shopoe | 293 | 0.08% |
| Sellvio E-commerce Platform, Shopify | 274 | 0.07% |
| Shopoe, Shopify | 264 | 0.07% |
| OpenCart | 234 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 25.0% of all stores (79,098 stores) , followed by Health & Beauty (23.9%) and Food & Beverages (10.3%) .
Base: 316,479 AI-verified stores with physical delivery and detected product categories (89.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
79,098 stores
75,552 stores
32,664 stores
29,542 stores
17,687 stores
16,095 stores
11,651 stores
9,826 stores
8,627 stores
8,545 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 79098 | 24.99% |
| Health & Beauty | 75552 | 23.87% |
| Food & Beverages | 32664 | 10.32% |
| Sporting Goods & Outdoor Gear | 29542 | 9.33% |
| Home & Garden | 17687 | 5.59% |
| Jewelry & Watches | 16095 | 5.09% |
| Toys & Games | 11651 | 3.68% |
| Arts & Entertainment | 9826 | 3.10% |
| Gifts & Special Occasions | 8627 | 2.73% |
| Furniture & Home Decor | 8545 | 2.70% |
| Electronics & Technology | 6802 | 2.15% |
| Pets & Pet Supplies | 5960 | 1.88% |
| Tools & Hardware | 5377 | 1.70% |
| Vehicles & Parts | 4991 | 1.58% |
| Baby & Toddler | 4062 | 1.28% |
Payment Providers Distribution
PayPal leads with 22.7% among AI-verified physical stores (16,350 stores) , followed by Klarna (13.7%) and American Express (12.2%) .
Base: 37,946 AI-verified physical stores with detectable payment providers (10.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
16,350 stores
9,839 stores
8,803 stores
7,287 stores
6,704 stores
6,511 stores
5,188 stores
2,782 stores
1,719 stores
1,568 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 16350 | 22.74% |
| Klarna | 9839 | 13.68% |
| American Express | 8803 | 12.24% |
| MasterCard | 7287 | 10.14% |
| Apple Pay | 6704 | 9.32% |
| Stripe Connect | 6511 | 9.06% |
| Google Pay | 5188 | 7.22% |
| VISA | 2782 | 3.87% |
| Bancontact | 1719 | 2.39% |
| Bolt | 1568 | 2.18% |
| Amazon Pay | 1218 | 1.69% |
| Affirm | 1090 | 1.52% |
| iDEAL | 1004 | 1.40% |
| JCB | 981 | 1.36% |
| AfterPay | 853 | 1.19% |
Shipping Carriers Distribution
UPS leads with 19.3% among AI-verified physical stores (10,062 stores) , followed by DHL (17.7%) and USPS (15.7%) .
Base: 35,216 AI-verified physical stores with detectable shipping carriers (9.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10,062 stores
9,247 stores
8,193 stores
6,426 stores
3,685 stores
3,095 stores
2,842 stores
2,389 stores
1,228 stores
1,102 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 10062 | 19.29% |
| DHL | 9247 | 17.72% |
| USPS | 8193 | 15.70% |
| FedEx | 6426 | 12.32% |
| DPD | 3685 | 7.06% |
| GLS | 3095 | 5.93% |
| Royal Mail | 2842 | 5.45% |
| Australia Post | 2389 | 4.58% |
| PostNL | 1228 | 2.35% |
| Colissimo | 1102 | 2.11% |
| Canada Post | 1080 | 2.07% |
| PostNord | 840 | 1.61% |
| Hermes | 687 | 1.32% |
| Correos | 651 | 1.25% |
| La Poste | 648 | 1.24% |
Store Launch Timeline
Over the past 12 months, 51,247 new stores were launched in Klaviyo , with the highest activity in 2026-03 (4,982 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,982 stores launched
3,440 stores launched
4,263 stores launched
4,029 stores launched
4,155 stores launched
4,927 stores launched
4,563 stores launched
4,656 stores launched
4,652 stores launched
4,124 stores launched
4,885 stores launched
2,571 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 4982 | 9.72% |
| 2026-02 | 3440 | 6.71% |
| 2026-01 | 4263 | 8.32% |
| 2025-12 | 4029 | 7.86% |
| 2025-11 | 4155 | 8.11% |
| 2025-10 | 4927 | 9.61% |
| 2025-09 | 4563 | 8.90% |
| 2025-08 | 4656 | 9.09% |
| 2025-07 | 4652 | 9.08% |
| 2025-06 | 4124 | 8.05% |
| 2025-05 | 4885 | 9.53% |
| 2025-04 | 2571 | 5.02% |
Active Stores by Launch Year
Currently, 350,395 active stores in Klaviyo are tracked in our database , with the most stores launched in 2026 (12,717 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,717 active stores
53,463 active stores
42,205 active stores
30,861 active stores
26,177 active stores
26,938 active stores
24,054 active stores
16,827 active stores
17,245 active stores
14,795 active stores
8,300 active stores
7,631 active stores
8,068 active stores
9,497 active stores
5,741 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12717 | 3.63% |
| 2025 | 53463 | 15.26% |
| 2024 | 42205 | 12.04% |
| 2023 | 30861 | 8.81% |
| 2022 | 26177 | 7.47% |
| 2021 | 26938 | 7.69% |
| 2020 | 24054 | 6.86% |
| 2019 | 16827 | 4.80% |
| 2018 | 17245 | 4.92% |
| 2017 | 14795 | 4.22% |
| 2016 | 8300 | 2.37% |
| 2015 | 7631 | 2.18% |
| 2014 | 8068 | 2.30% |
| 2013 | 9497 | 2.71% |
| 2012 | 5741 | 1.64% |
| 2011 | 5874 | 1.68% |
| 2010 | 4624 | 1.32% |
| 2009 | 4117 | 1.17% |
| 2008 | 3376 | 0.96% |
| 2007 | 3169 | 0.90% |
| 2006 | 2516 | 0.72% |
| 2005 | 2442 | 0.70% |
| 2004 | 3216 | 0.92% |
| 2003 | 2608 | 0.74% |
| 2002 | 2316 | 0.66% |
| 2001 | 2720 | 0.78% |
| 2000 | 2314 | 0.66% |
| 1999 | 2371 | 0.68% |
| 1998 | 1754 | 0.50% |
| 1997 | 1136 | 0.32% |
| 1996 | 1014 | 0.29% |
| 1995 | 309 | 0.09% |
Geographic Distribution
United States leads with 44.9% (140,680 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (8.7%) .
Base: 313,006 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
140,680 AI-verified stores
33,764 AI-verified stores
27,287 AI-verified stores
16,478 AI-verified stores
16,390 AI-verified stores
15,152 AI-verified stores
12,630 AI-verified stores
9,026 AI-verified stores
7,038 AI-verified stores
5,598 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 140680 | 44.94% |
| United Kingdom | 33764 | 10.79% |
| Australia | 27287 | 8.72% |
| Germany | 16478 | 5.26% |
| Canada | 16390 | 5.24% |
| France | 15152 | 4.84% |
| Netherlands | 12630 | 4.04% |
| Spain | 9026 | 2.88% |
| Italy | 7038 | 2.25% |
| Denmark | 5598 | 1.79% |
| New Zealand | 4425 | 1.41% |
| Sweden | 3884 | 1.24% |
| Switzerland | 3235 | 1.03% |
| Mexico | 2975 | 0.95% |
| Hong Kong | 2844 | 0.91% |
| Belgium | 2691 | 0.86% |
| Chile | 2323 | 0.74% |
| Ireland | 2236 | 0.71% |
| India | 2230 | 0.71% |
| Poland | 2120 | 0.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify
Magento - Toys & Games
Custom - Sporting Goods & Outdoor Gear
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Stock Manager Advance (SMA) with Shop Module - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 376.2k | 100.00% |
| Emails | 107.9k | 28.68% |
| Phones | 66.8k | 17.76% |
| Ecommerce platform | 375.8k | 99.88% |
| Couriers | 35.2k | 9.36% |
| Payment Providers | 37.9k | 10.09% |
| Categories | 329.0k | 87.44% |
| Social Media | 303.7k | 80.72% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klaviyo e-commerce landscape:
Analyze 352.8k verified e-commerce stores on Klaviyo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klaviyo e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klaviyo e-commerce intelligence?
-
We track 352.8k verified Klaviyo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.8% among stores with at least one detectable social profile (274,420 stores) , followed by Facebook (26.0%) and TikTok (13.2%) .
Base: 303,676 stores with any detectable social profile (80.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
274,420 stores
231,663 stores
117,591 stores
100,082 stores
62,473 stores
44,928 stores
33,213 stores
17,387 stores
6,166 stores
1,995 stores
Visual Distribution