Klaviyo Technology Adoption in E-commerce
Discover 373.4k verified e-commerce stores using Klaviyo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 403.7k domains. 373.4k verified as active stores with physical delivery.
· · Next full refresh: March 2026
373.4k verified active stores out of 403.7k detected · 92.5% verification rate
E-commerce Platforms Distribution
Shopify leads with 89.9% of stores with physical delivery (334,425 stores) , followed by WooCommerce (4.9%) and Magento (1.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
334,425 stores
18,111 stores
5,357 stores
5,323 stores
4,393 stores
2,310 stores
335 stores
318 stores
317 stores
268 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 334425 | 89.91% |
| WooCommerce | 18111 | 4.87% |
| Magento | 5357 | 1.44% |
| Custom | 5323 | 1.43% |
| BigCommerce | 4393 | 1.18% |
| PrestaShop | 2310 | 0.62% |
| Shopify, Zoorix | 335 | 0.09% |
| Zoorix, Shopify | 318 | 0.09% |
| Salesforce Commerce Cloud | 317 | 0.09% |
| OpenCart | 268 | 0.07% |
| DanDomain Webshop | 222 | 0.06% |
| Squarespace Commerce | 208 | 0.06% |
| ShopBase | 143 | 0.04% |
| Lightspeed eCom | 120 | 0.03% |
| Unas | 112 | 0.03% |
All Stores Distribution
Shopify holds 88.2% share of all Klaviyo e-commerce stores (353,615) , with WooCommerce at 6.5% and Magento at 1.5% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
353,615 stores
25,974 stores
5,855 stores
5,323 stores
4,636 stores
2,443 stores
360 stores
337 stores
326 stores
314 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 353615 | 88.24% |
| WooCommerce | 25974 | 6.48% |
| Magento | 5855 | 1.46% |
| Custom | 5323 | 1.33% |
| BigCommerce | 4636 | 1.16% |
| PrestaShop | 2443 | 0.61% |
| Shopify, Zoorix | 360 | 0.09% |
| Zoorix, Shopify | 337 | 0.08% |
| Salesforce Commerce Cloud | 326 | 0.08% |
| OpenCart | 314 | 0.08% |
| DanDomain Webshop | 224 | 0.06% |
| Squarespace Commerce | 955 | 0.24% |
| ShopBase | 148 | 0.04% |
| Lightspeed eCom | 121 | 0.03% |
| Unas | 113 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 30.9% of all stores (92,399 stores) , followed by Health & Beauty (23.8%) and Food & Beverages (9.5%) .
Base: 298,809 AI-verified stores with physical delivery and detected product categories (80.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
92,399 stores
71,204 stores
28,385 stores
19,862 stores
13,554 stores
10,874 stores
10,285 stores
9,531 stores
8,604 stores
8,449 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 92399 | 30.92% |
| Health & Beauty | 71204 | 23.83% |
| Food & Beverages | 28385 | 9.50% |
| Jewelry & Watches | 19862 | 6.65% |
| Home & Garden | 13554 | 4.54% |
| Sporting Goods & Outdoor Gear | 10874 | 3.64% |
| Furniture & Home Decor | 10285 | 3.44% |
| Electronics & Technology | 9531 | 3.19% |
| Gifts & Special Occasions | 8604 | 2.88% |
| Pets & Pet Supplies | 8449 | 2.83% |
| Arts & Entertainment | 7601 | 2.54% |
| Vehicles & Parts | 5324 | 1.78% |
| Baby & Toddler | 5154 | 1.72% |
| Toys & Games | 4220 | 1.41% |
| Tools & Hardware | 3363 | 1.13% |
Payment Providers Distribution
PayPal leads with 22.8% among AI-verified physical stores (50,529 stores) , followed by American Express (14.6%) and Apple Pay (10.4%) .
Base: 99,759 AI-verified physical stores with detectable payment providers (24.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
50,529 stores
32,260 stores
23,123 stores
23,082 stores
23,077 stores
20,819 stores
18,364 stores
8,107 stores
4,945 stores
4,253 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 50529 | 22.81% |
| American Express | 32260 | 14.56% |
| Apple Pay | 23123 | 10.44% |
| MasterCard | 23082 | 10.42% |
| Klarna | 23077 | 10.42% |
| Stripe Connect | 20819 | 9.40% |
| Google Pay | 18364 | 8.29% |
| VISA | 8107 | 3.66% |
| Amazon Pay | 4945 | 2.23% |
| Bancontact | 4253 | 1.92% |
| Bolt | 3137 | 1.42% |
| JCB | 2723 | 1.23% |
| iDEAL | 2635 | 1.19% |
| Amazon Payments | 2263 | 1.02% |
| AfterPay | 2237 | 1.01% |
Shipping Carriers Distribution
UPS leads with 19.8% among AI-verified physical stores (31,168 stores) , followed by USPS (18.3%) and DHL (17.7%) .
Base: 98,753 AI-verified physical stores with detectable shipping carriers (24.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
31,168 stores
28,865 stores
27,912 stores
19,009 stores
9,389 stores
8,706 stores
8,434 stores
6,868 stores
3,409 stores
3,133 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 31168 | 19.81% |
| USPS | 28865 | 18.35% |
| DHL | 27912 | 17.74% |
| FedEx | 19009 | 12.08% |
| DPD | 9389 | 5.97% |
| Australia Post | 8706 | 5.53% |
| Royal Mail | 8434 | 5.36% |
| GLS | 6868 | 4.36% |
| Canada Post | 3409 | 2.17% |
| PostNL | 3133 | 1.99% |
| Colissimo | 2887 | 1.83% |
| PostNord | 2087 | 1.33% |
| Hermes | 2016 | 1.28% |
| La Poste | 1804 | 1.15% |
| Deutsche Post | 1656 | 1.05% |
Store Launch Timeline
Over the past 12 months, 68,401 new stores were launched in Klaviyo , with the highest activity in 2026-01 (4,420 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,420 stores launched
4,186 stores launched
4,844 stores launched
6,039 stores launched
5,762 stores launched
6,202 stores launched
6,533 stores launched
5,885 stores launched
6,940 stores launched
6,583 stores launched
6,906 stores launched
4,101 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 4420 | 6.46% |
| 2025-12 | 4186 | 6.12% |
| 2025-11 | 4844 | 7.08% |
| 2025-10 | 6039 | 8.83% |
| 2025-09 | 5762 | 8.42% |
| 2025-08 | 6202 | 9.07% |
| 2025-07 | 6533 | 9.55% |
| 2025-06 | 5885 | 8.60% |
| 2025-05 | 6940 | 10.15% |
| 2025-04 | 6583 | 9.62% |
| 2025-03 | 6906 | 10.10% |
| 2025-02 | 4101 | 6.00% |
Active Stores by Launch Year
Currently, 370,855 active stores in Klaviyo are tracked in our database , with the most stores launched in 2026 (4,436 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,436 active stores
70,424 active stores
46,382 active stores
33,089 active stores
27,472 active stores
27,961 active stores
24,832 active stores
17,069 active stores
17,544 active stores
14,866 active stores
8,513 active stores
7,740 active stores
8,184 active stores
9,858 active stores
5,741 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4436 | 1.20% |
| 2025 | 70424 | 18.99% |
| 2024 | 46382 | 12.51% |
| 2023 | 33089 | 8.92% |
| 2022 | 27472 | 7.41% |
| 2021 | 27961 | 7.54% |
| 2020 | 24832 | 6.70% |
| 2019 | 17069 | 4.60% |
| 2018 | 17544 | 4.73% |
| 2017 | 14866 | 4.01% |
| 2016 | 8513 | 2.30% |
| 2015 | 7740 | 2.09% |
| 2014 | 8184 | 2.21% |
| 2013 | 9858 | 2.66% |
| 2012 | 5741 | 1.55% |
| 2011 | 6075 | 1.64% |
| 2010 | 4728 | 1.27% |
| 2009 | 4175 | 1.13% |
| 2008 | 3386 | 0.91% |
| 2007 | 3228 | 0.87% |
| 2006 | 2558 | 0.69% |
| 2005 | 2463 | 0.66% |
| 2004 | 3307 | 0.89% |
| 2003 | 2669 | 0.72% |
| 2002 | 2387 | 0.64% |
| 2001 | 2775 | 0.75% |
| 2000 | 2337 | 0.63% |
| 1999 | 2374 | 0.64% |
| 1998 | 1798 | 0.48% |
| 1997 | 1154 | 0.31% |
| 1996 | 1018 | 0.27% |
| 1995 | 312 | 0.08% |
Geographic Distribution
United States leads with 43.9% (144,176 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (8.6%) .
Base: 328,759 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
144,176 AI-verified stores
35,232 AI-verified stores
28,419 AI-verified stores
17,624 AI-verified stores
17,377 AI-verified stores
17,246 AI-verified stores
14,466 AI-verified stores
9,452 AI-verified stores
7,329 AI-verified stores
5,931 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 144176 | 43.85% |
| United Kingdom | 35232 | 10.72% |
| Australia | 28419 | 8.64% |
| France | 17624 | 5.36% |
| Canada | 17377 | 5.29% |
| Germany | 17246 | 5.25% |
| Netherlands | 14466 | 4.40% |
| Spain | 9452 | 2.88% |
| Italy | 7329 | 2.23% |
| Denmark | 5931 | 1.80% |
| New Zealand | 4477 | 1.36% |
| Sweden | 4292 | 1.31% |
| Switzerland | 3414 | 1.04% |
| Hong Kong | 3219 | 0.98% |
| Mexico | 3202 | 0.97% |
| Belgium | 2980 | 0.91% |
| India | 2778 | 0.84% |
| Chile | 2512 | 0.76% |
| Poland | 2381 | 0.72% |
| Ireland | 2252 | 0.69% |
Featured Stores
Newest entrants in Klaviyo's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Pets & Pet Supplies
Shopify - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 403.7k | 100.00% |
| Emails | 208.9k | 51.73% |
| Phones | 69.5k | 17.21% |
| Ecommerce platform | 403.1k | 99.84% |
| Couriers | 98.8k | 24.46% |
| Payment Providers | 99.8k | 24.71% |
| Categories | 308.3k | 76.37% |
| Social Media | 308.5k | 76.43% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Klaviyo E-commerce Database to:
Gain actionable insights into 373.4k verified e-commerce stores on Klaviyo.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Klaviyo online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Klaviyo E-commerce Database?
-
Our database covers over 373.4k verified Klaviyo e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.1% among stores with at least one detectable social profile (279,905 stores) , followed by Facebook (26.2%) and TikTok (13.3%) .
Base: 308,542 stores with any detectable social profile (76.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
279,905 stores
235,065 stores
119,293 stores
98,577 stores
62,927 stores
46,029 stores
31,795 stores
16,755 stores
6,301 stores
1,983 stores
Visual Distribution