Klaviyo Technology Adoption in E-commerce
Discover 334.4k verified e-commerce stores using Klaviyo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 356.3k domains. 334.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
334.4k verified active stores out of 356.3k detected · 93.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 88.8% of stores with physical delivery (293,208 stores) , followed by WooCommerce (5.2%) and Custom (1.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
293,208 stores
17,309 stores
5,610 stores
4,816 stores
4,204 stores
2,061 stores
535 stores
535 stores
300 stores
292 stores
Visual Distribution
293,208 stores
17,309 stores
5,610 stores
4,816 stores
4,204 stores
2,061 stores
535 stores
535 stores
300 stores
292 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 293208 | 88.82% |
| WooCommerce | 17309 | 5.24% |
| Custom | 5610 | 1.70% |
| Magento | 4816 | 1.46% |
| BigCommerce | 4204 | 1.27% |
| PrestaShop | 2061 | 0.62% |
| Opus Cart, Shopify | 535 | 0.16% |
| Shopify, Opus Cart | 535 | 0.16% |
| Squarespace Commerce | 300 | 0.09% |
| Sellvio E-commerce Platform, Shopify | 292 | 0.09% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 87.1% share of all Klaviyo e-commerce stores (305,504) , with WooCommerce at 6.8% and Custom at 1.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
305,504 stores
23,883 stores
5,610 stores
5,187 stores
4,561 stores
2,115 stores
546 stores
540 stores
1,269 stores
294 stores
Visual Distribution
305,504 stores
23,883 stores
5,610 stores
5,187 stores
4,561 stores
2,115 stores
546 stores
540 stores
1,269 stores
294 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 305504 | 87.08% |
| WooCommerce | 23883 | 6.81% |
| Custom | 5610 | 1.60% |
| Magento | 5187 | 1.48% |
| BigCommerce | 4561 | 1.30% |
| PrestaShop | 2115 | 0.60% |
| Opus Cart, Shopify | 546 | 0.16% |
| Shopify, Opus Cart | 540 | 0.15% |
| Squarespace Commerce | 1269 | 0.36% |
| Sellvio E-commerce Platform, Shopify | 294 | 0.08% |
Categories Distribution
Clothing & Accessories stores with 24.8% of all stores (74,562 stores) , followed by Health & Beauty (24.0%) and Food & Beverages (10.4%) .
Base: 300,705 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
74,562 stores
72,082 stores
31,402 stores
28,285 stores
16,795 stores
15,002 stores
11,221 stores
9,437 stores
8,115 stores
8,094 stores
Visual Distribution
74,562 stores
72,082 stores
31,402 stores
28,285 stores
16,795 stores
15,002 stores
11,221 stores
9,437 stores
8,115 stores
8,094 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 74562 | 24.80% |
| Health & Beauty | 72082 | 23.97% |
| Food & Beverages | 31402 | 10.44% |
| Sporting Goods & Outdoor Gear | 28285 | 9.41% |
| Home & Garden | 16795 | 5.59% |
| Jewelry & Watches | 15002 | 4.99% |
| Toys & Games | 11221 | 3.73% |
| Arts & Entertainment | 9437 | 3.14% |
| Furniture & Home Decor | 8115 | 2.70% |
| Gifts & Special Occasions | 8094 | 2.69% |
Payment Providers Distribution
PayPal stores with 22.6% among AI-verified physical stores (13,331 stores) , followed by Klarna (14.2%) and American Express (11.5%) .
Base: 31,770 AI-verified physical stores with detectable payment providers (8.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,331 stores
8,386 stores
6,800 stores
5,731 stores
5,434 stores
5,414 stores
4,195 stores
2,449 stores
1,527 stores
1,420 stores
Visual Distribution
13,331 stores
8,386 stores
6,800 stores
5,731 stores
5,434 stores
5,414 stores
4,195 stores
2,449 stores
1,527 stores
1,420 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13331 | 22.58% |
| Klarna | 8386 | 14.20% |
| American Express | 6800 | 11.52% |
| MasterCard | 5731 | 9.71% |
| Apple Pay | 5434 | 9.20% |
| Stripe Connect | 5414 | 9.17% |
| Google Pay | 4195 | 7.11% |
| VISA | 2449 | 4.15% |
| Bancontact | 1527 | 2.59% |
| Bolt | 1420 | 2.41% |
Shipping Carriers Distribution
UPS stores with 19.6% among AI-verified physical stores (8,186 stores) , followed by DHL (17.7%) and USPS (14.9%) .
Base: 28,504 AI-verified physical stores with detectable shipping carriers (8.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
8,186 stores
7,390 stores
6,231 stores
5,217 stores
3,142 stores
2,600 stores
2,239 stores
1,696 stores
1,058 stores
862 stores
Visual Distribution
8,186 stores
7,390 stores
6,231 stores
5,217 stores
3,142 stores
2,600 stores
2,239 stores
1,696 stores
1,058 stores
862 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 8186 | 19.58% |
| DHL | 7390 | 17.68% |
| USPS | 6231 | 14.90% |
| FedEx | 5217 | 12.48% |
| DPD | 3142 | 7.52% |
| GLS | 2600 | 6.22% |
| Royal Mail | 2239 | 5.36% |
| Australia Post | 1696 | 4.06% |
| PostNL | 1058 | 2.53% |
| Canada Post | 862 | 2.06% |
Store Launch Timeline
Over the past 12 months, 46,712 new stores were launched in Klaviyo , with the highest activity in 2026-05 (3,895 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,895 stores launched
3,909 stores launched
4,800 stores launched
3,914 stores launched
4,347 stores launched
3,643 stores launched
3,688 stores launched
4,390 stores launched
4,035 stores launched
4,190 stores launched
4,205 stores launched
1,696 stores launched
Monthly Trend
8.3% of last 12 months
8.4% of last 12 months
10.3% of last 12 months
8.4% of last 12 months
9.3% of last 12 months
7.8% of last 12 months
7.9% of last 12 months
9.4% of last 12 months
8.6% of last 12 months
9.0% of last 12 months
9.0% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3895 | 8.34% |
| 2026-04 | 3909 | 8.37% |
| 2026-03 | 4800 | 10.28% |
| 2026-02 | 3914 | 8.38% |
| 2026-01 | 4347 | 9.31% |
| 2025-12 | 3643 | 7.80% |
| 2025-11 | 3688 | 7.90% |
| 2025-10 | 4390 | 9.40% |
| 2025-09 | 4035 | 8.64% |
| 2025-08 | 4190 | 8.97% |
| 2025-07 | 4205 | 9.00% |
| 2025-06 | 1696 | 3.63% |
Active Stores by Launch Year
Currently, 332,204 active stores in Klaviyo are tracked in our database , with the most stores launched in 2026 (21,083 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21,083 active stores
47,423 active stores
38,284 active stores
28,290 active stores
24,001 active stores
24,920 active stores
22,381 active stores
15,656 active stores
16,091 active stores
13,971 active stores
7,718 active stores
7,213 active stores
7,532 active stores
8,769 active stores
5,423 active stores
Distribution by Launch Year
6.3% of tracked active stores
14.3% of tracked active stores
11.5% of tracked active stores
8.5% of tracked active stores
7.2% of tracked active stores
7.5% of tracked active stores
6.7% of tracked active stores
4.7% of tracked active stores
4.8% of tracked active stores
4.2% of tracked active stores
2.3% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21083 | 6.35% |
| 2025 | 47423 | 14.28% |
| 2024 | 38284 | 11.52% |
| 2023 | 28290 | 8.52% |
| 2022 | 24001 | 7.22% |
| 2021 | 24920 | 7.50% |
| 2020 | 22381 | 6.74% |
| 2019 | 15656 | 4.71% |
| 2018 | 16091 | 4.84% |
| 2017 | 13971 | 4.21% |
| 2016 | 7718 | 2.32% |
| 2015 | 7213 | 2.17% |
| 2014 | 7532 | 2.27% |
| 2013 | 8769 | 2.64% |
| 2012 | 5423 | 1.63% |
Geographic Distribution
United States stores with 44.9% (132,956 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (8.8%) .
Base: 296,169 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
132,956 AI-verified stores
31,917 AI-verified stores
26,119 AI-verified stores
15,677 AI-verified stores
15,117 AI-verified stores
14,153 AI-verified stores
12,038 AI-verified stores
9,087 AI-verified stores
6,787 AI-verified stores
5,365 AI-verified stores
Visual Distribution
132,956 AI-verified stores
31,917 AI-verified stores
26,119 AI-verified stores
15,677 AI-verified stores
15,117 AI-verified stores
14,153 AI-verified stores
12,038 AI-verified stores
9,087 AI-verified stores
6,787 AI-verified stores
5,365 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 132956 | 44.89% |
| United Kingdom | 31917 | 10.78% |
| Australia | 26119 | 8.82% |
| Germany | 15677 | 5.29% |
| Canada | 15117 | 5.10% |
| France | 14153 | 4.78% |
| Netherlands | 12038 | 4.06% |
| Spain | 9087 | 3.07% |
| Italy | 6787 | 2.29% |
| Denmark | 5365 | 1.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Shopify
Shopify - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Custom - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 356.3k | 100.00% |
| Emails | 91.0k | 25.54% |
| Phones | 102.6k | 28.81% |
| Ecommerce platform | 355.8k | 99.88% |
| Couriers | 28.5k | 8.00% |
| Payment Providers | 31.8k | 8.92% |
| Categories | 312.7k | 87.77% |
| Social Media | 289.7k | 81.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klaviyo e-commerce landscape:
Analyze 334.4k verified e-commerce stores on Klaviyo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klaviyo e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klaviyo e-commerce intelligence?
-
We track 334.4k verified Klaviyo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.8% among stores with at least one detectable social profile (262,331 stores) , followed by Facebook (25.9%) and TikTok (13.4%) .
Base: 289,713 stores with any detectable social profile (81.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
262,331 stores
220,312 stores
113,860 stores
96,226 stores
59,849 stores
40,892 stores
32,476 stores
17,411 stores
5,581 stores
1,899 stores
Visual Distribution
262,331 stores
220,312 stores
113,860 stores
96,226 stores
59,849 stores
40,892 stores
32,476 stores
17,411 stores
5,581 stores
1,899 stores