JsObservable Technology Adoption in E-commerce
Discover 333 verified e-commerce stores using JsObservable. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 493 domains. 333 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
333 verified active stores out of 493 detected · 67.5% verification rate
E-commerce Platforms Distribution
Custom stores with 46.8% of stores with physical delivery (156 stores) , followed by PrestaShop (19.2%) and Shoper (12.3%) .
Base: 333 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
156 stores
64 stores
41 stores
22 stores
13 stores
12 stores
8 stores
4 stores
3 stores
1 stores
Visual Distribution
156 stores
64 stores
41 stores
22 stores
13 stores
12 stores
8 stores
4 stores
3 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 156 | 46.85% |
| PrestaShop | 64 | 19.22% |
| Shoper | 41 | 12.31% |
| WooCommerce | 22 | 6.61% |
| Shopify | 13 | 3.90% |
| SAP Commerce Cloud | 12 | 3.60% |
| 1C-Bitrix | 8 | 2.40% |
| SoteShop | 4 | 1.20% |
| Magento | 3 | 0.90% |
| AtomStore | 1 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 31.6% share of detected JsObservable e-commerce signals (156) , with PrestaShop at 13.8% and Shoper at 8.5% (June 2026) .
Base: 493 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
156 websites
68 websites
42 websites
60 websites
15 websites
78 websites
21 websites
4 websites
3 websites
1 websites
Visual Distribution
156 websites
68 websites
42 websites
60 websites
15 websites
78 websites
21 websites
4 websites
3 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 156 | 31.64% |
| PrestaShop | 68 | 13.79% |
| Shoper | 42 | 8.52% |
| WooCommerce | 60 | 12.17% |
| Shopify | 15 | 3.04% |
| SAP Commerce Cloud | 78 | 15.82% |
| 1C-Bitrix | 21 | 4.26% |
| SoteShop | 4 | 0.81% |
| Magento | 3 | 0.61% |
| AtomStore | 1 | 0.20% |
Categories Distribution
Furniture & Home Decor stores with 18.0% of all stores (60 stores) , followed by Health & Beauty (9.9%) and Electronics & Technology (7.8%) .
Base: 333 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
60 stores
33 stores
26 stores
25 stores
24 stores
18 stores
18 stores
17 stores
15 stores
14 stores
Visual Distribution
60 stores
33 stores
26 stores
25 stores
24 stores
18 stores
18 stores
17 stores
15 stores
14 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Furniture & Home Decor | 60 | 18.02% |
| Health & Beauty | 33 | 9.91% |
| Electronics & Technology | 26 | 7.81% |
| Business & Industrial | 25 | 7.51% |
| Home & Garden | 24 | 7.21% |
| Food & Beverages | 18 | 5.41% |
| Tools & Hardware | 18 | 5.41% |
| Sporting Goods & Outdoor Gear | 17 | 5.11% |
| Arts & Entertainment | 15 | 4.50% |
| Clothing & Accessories | 14 | 4.20% |
Payment Providers Distribution
PayU accounts for 29.6% of displayed detection occurrences (74 occurrences) , followed by MasterCard (22.0%) and PayPal (14.0%) .
Base: 250 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
74 occurrences
55 occurrences
35 occurrences
16 occurrences
16 occurrences
15 occurrences
14 occurrences
9 occurrences
8 occurrences
8 occurrences
Visual Distribution
74 occurrences
55 occurrences
35 occurrences
16 occurrences
16 occurrences
15 occurrences
14 occurrences
9 occurrences
8 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayU | 74 | 29.60% |
| MasterCard | 55 | 22.00% |
| PayPal | 35 | 14.00% |
| Przelewy24 | 16 | 6.40% |
| VISA | 16 | 6.40% |
| BLIK | 15 | 6.00% |
| PayPro | 14 | 5.60% |
| JCB | 9 | 3.60% |
| American Express | 8 | 3.20% |
| Stripe Connect | 8 | 3.20% |
Shipping Carriers Distribution
InPost accounts for 22.6% of displayed detection occurrences (45 occurrences) , followed by DPD (19.1%) and Poczta Polska (18.1%) .
Base: 199 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
45 occurrences
38 occurrences
36 occurrences
33 occurrences
16 occurrences
13 occurrences
7 occurrences
4 occurrences
4 occurrences
3 occurrences
Visual Distribution
45 occurrences
38 occurrences
36 occurrences
33 occurrences
16 occurrences
13 occurrences
7 occurrences
4 occurrences
4 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| InPost | 45 | 22.61% |
| DPD | 38 | 19.10% |
| Poczta Polska | 36 | 18.09% |
| UPS | 33 | 16.58% |
| DHL | 16 | 8.04% |
| GLS | 13 | 6.53% |
| FedEx | 7 | 3.52% |
| СДЭК | 4 | 2.01% |
| Australia Post | 4 | 2.01% |
| Postin | 3 | 1.51% |
Store Launch Timeline
Over the past 12 months, 8 new stores were launched in JsObservable , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
2 stores launched
Monthly Trend
12.5% of last 12 months
12.5% of last 12 months
12.5% of last 12 months
12.5% of last 12 months
12.5% of last 12 months
12.5% of last 12 months
25.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 12.50% |
| 2026-03 | 1 | 12.50% |
| 2026-02 | 1 | 12.50% |
| 2026-01 | 1 | 12.50% |
| 2025-11 | 1 | 12.50% |
| 2025-07 | 1 | 12.50% |
| 2025-06 | 2 | 25.00% |
Active Stores by Launch Year
Currently, 329 active stores in JsObservable are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
7 active stores
9 active stores
6 active stores
9 active stores
16 active stores
22 active stores
52 active stores
19 active stores
21 active stores
13 active stores
13 active stores
11 active stores
19 active stores
17 active stores
Distribution by Launch Year
1.2% of tracked active stores
2.1% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
2.7% of tracked active stores
4.9% of tracked active stores
6.7% of tracked active stores
15.8% of tracked active stores
5.8% of tracked active stores
6.4% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
3.3% of tracked active stores
5.8% of tracked active stores
5.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 1.22% |
| 2025 | 7 | 2.13% |
| 2024 | 9 | 2.74% |
| 2023 | 6 | 1.82% |
| 2022 | 9 | 2.74% |
| 2021 | 16 | 4.86% |
| 2020 | 22 | 6.69% |
| 2019 | 52 | 15.81% |
| 2018 | 19 | 5.78% |
| 2017 | 21 | 6.38% |
| 2016 | 13 | 3.95% |
| 2015 | 13 | 3.95% |
| 2014 | 11 | 3.34% |
| 2013 | 19 | 5.78% |
| 2012 | 17 | 5.17% |
Geographic Distribution
Poland stores with 36.3% (121 active verified stores) , followed by Russia (13.8%) and South Korea (7.2%) .
Base: 333 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
121 active verified stores
46 active verified stores
24 active verified stores
16 active verified stores
11 active verified stores
10 active verified stores
9 active verified stores
9 active verified stores
7 active verified stores
7 active verified stores
Visual Distribution
121 active verified stores
46 active verified stores
24 active verified stores
16 active verified stores
11 active verified stores
10 active verified stores
9 active verified stores
9 active verified stores
7 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 121 | 36.34% |
| Russia | 46 | 13.81% |
| South Korea | 24 | 7.21% |
| Hong Kong | 16 | 4.80% |
| United States | 11 | 3.30% |
| Japan | 10 | 3.00% |
| Australia | 9 | 2.70% |
| Finland | 9 | 2.70% |
| Canada | 7 | 2.10% |
| Spain | 7 | 2.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Business & Industrial
SAP Commerce Cloud
Custom
PrestaShop - Furniture & Home Decor
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 493 | 100.00% |
| Emails | 283 | 57.40% |
| Phones | 273 | 55.38% |
| Ecommerce platform | 487 | 98.78% |
| Couriers | 134 | 27.18% |
| Payment Providers | 149 | 30.22% |
| Categories | 298 | 60.45% |
| Social Media | 249 | 50.51% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the JsObservable e-commerce landscape:
Analyze 333 verified e-commerce stores on JsObservable - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across JsObservable e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the JsObservable e-commerce intelligence?
-
We track 333 verified JsObservable e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.8% of displayed detection occurrences (163 occurrences) , followed by Instagram (27.3%) and YouTube (16.0%) .
Base: 443 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
163 occurrences
121 occurrences
71 occurrences
32 occurrences
20 occurrences
15 occurrences
11 occurrences
8 occurrences
2 occurrences
Visual Distribution
163 occurrences
121 occurrences
71 occurrences
32 occurrences
20 occurrences
15 occurrences
11 occurrences
8 occurrences
2 occurrences