iubenda Technology Adoption in E-commerce
Discover 25.8k verified e-commerce stores using iubenda. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 46.9k domains. 25.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
25.8k verified active stores out of 46.9k detected · 54.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 51.2% of stores with physical delivery (13,178 stores) , followed by Shopify (17.7%) and Custom (11.1%) .
Base: 25,755 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,178 stores
4,556 stores
2,853 stores
2,684 stores
1,165 stores
181 stores
108 stores
105 stores
78 stores
77 stores
Visual Distribution
13,178 stores
4,556 stores
2,853 stores
2,684 stores
1,165 stores
181 stores
108 stores
105 stores
78 stores
77 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13178 | 51.17% |
| Shopify | 4556 | 17.69% |
| Custom | 2853 | 11.08% |
| PrestaShop | 2684 | 10.42% |
| Magento | 1165 | 4.52% |
| Wix eCommerce | 181 | 0.70% |
| nopCommerce | 108 | 0.42% |
| Salesforce Commerce Cloud | 105 | 0.41% |
| OpenCart | 78 | 0.30% |
| DanDomain Webshop | 77 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 68.2% share of detected iubenda e-commerce signals (32,025) , with Shopify at 10.2% and Custom at 6.1% (June 2026) .
Base: 46,934 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
32,025 websites
4,787 websites
2,853 websites
2,903 websites
1,269 websites
828 websites
117 websites
105 websites
107 websites
85 websites
Visual Distribution
32,025 websites
4,787 websites
2,853 websites
2,903 websites
1,269 websites
828 websites
117 websites
105 websites
107 websites
85 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 32025 | 68.23% |
| Shopify | 4787 | 10.20% |
| Custom | 2853 | 6.08% |
| PrestaShop | 2903 | 6.19% |
| Magento | 1269 | 2.70% |
| Wix eCommerce | 828 | 1.76% |
| nopCommerce | 117 | 0.25% |
| Salesforce Commerce Cloud | 105 | 0.22% |
| OpenCart | 107 | 0.23% |
| DanDomain Webshop | 85 | 0.18% |
Categories Distribution
Food & Beverages stores with 18.9% of all stores (4,877 stores) , followed by Clothing & Accessories (15.7%) and Health & Beauty (12.2%) .
Base: 25,755 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,877 stores
4,054 stores
3,143 stores
1,638 stores
1,451 stores
1,338 stores
1,094 stores
947 stores
876 stores
787 stores
Visual Distribution
4,877 stores
4,054 stores
3,143 stores
1,638 stores
1,451 stores
1,338 stores
1,094 stores
947 stores
876 stores
787 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 4877 | 18.94% |
| Clothing & Accessories | 4054 | 15.74% |
| Health & Beauty | 3143 | 12.20% |
| Home & Garden | 1638 | 6.36% |
| Arts & Entertainment | 1451 | 5.63% |
| Sporting Goods & Outdoor Gear | 1338 | 5.20% |
| Jewelry & Watches | 1094 | 4.25% |
| Business & Industrial | 947 | 3.68% |
| Tools & Hardware | 876 | 3.40% |
| Vehicles & Parts | 787 | 3.06% |
Payment Providers Distribution
PayPal accounts for 43.1% of displayed detection occurrences (7,425 occurrences) , followed by American Express (11.2%) and MasterCard (9.6%) .
Base: 17,219 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,425 occurrences
1,922 occurrences
1,651 occurrences
1,646 occurrences
982 occurrences
907 occurrences
743 occurrences
692 occurrences
642 occurrences
609 occurrences
Visual Distribution
7,425 occurrences
1,922 occurrences
1,651 occurrences
1,646 occurrences
982 occurrences
907 occurrences
743 occurrences
692 occurrences
642 occurrences
609 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 7425 | 43.12% |
| American Express | 1922 | 11.16% |
| MasterCard | 1651 | 9.59% |
| Stripe Connect | 1646 | 9.56% |
| Klarna | 982 | 5.70% |
| VISA | 907 | 5.27% |
| PostePay | 743 | 4.32% |
| Apple Pay | 692 | 4.02% |
| Google Pay | 642 | 3.73% |
| Satispay | 609 | 3.54% |
Shipping Carriers Distribution
GLS accounts for 24.6% of displayed detection occurrences (1,775 occurrences) , followed by BRT (14.4%) and DHL (13.7%) .
Base: 7,223 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,775 occurrences
1,040 occurrences
990 occurrences
946 occurrences
692 occurrences
549 occurrences
481 occurrences
300 occurrences
300 occurrences
150 occurrences
Visual Distribution
1,775 occurrences
1,040 occurrences
990 occurrences
946 occurrences
692 occurrences
549 occurrences
481 occurrences
300 occurrences
300 occurrences
150 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 1775 | 24.57% |
| BRT | 1040 | 14.40% |
| DHL | 990 | 13.71% |
| UPS | 946 | 13.10% |
| TNT | 692 | 9.58% |
| Corriere Espresso | 549 | 7.60% |
| Poste Italiane | 481 | 6.66% |
| FedEx | 300 | 4.15% |
| DPD | 300 | 4.15% |
| Royal Mail | 150 | 2.08% |
Store Launch Timeline
Over the past 12 months, 1,474 new stores were launched in iubenda , with the highest activity in 2026-05 (68 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
68 stores launched
110 stores launched
120 stores launched
108 stores launched
117 stores launched
150 stores launched
175 stores launched
155 stores launched
163 stores launched
98 stores launched
143 stores launched
67 stores launched
Monthly Trend
4.6% of last 12 months
7.5% of last 12 months
8.1% of last 12 months
7.3% of last 12 months
7.9% of last 12 months
10.2% of last 12 months
11.9% of last 12 months
10.5% of last 12 months
11.1% of last 12 months
6.6% of last 12 months
9.7% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 68 | 4.61% |
| 2026-04 | 110 | 7.46% |
| 2026-03 | 120 | 8.14% |
| 2026-02 | 108 | 7.33% |
| 2026-01 | 117 | 7.94% |
| 2025-12 | 150 | 10.18% |
| 2025-11 | 175 | 11.87% |
| 2025-10 | 155 | 10.52% |
| 2025-09 | 163 | 11.06% |
| 2025-08 | 98 | 6.65% |
| 2025-07 | 143 | 9.70% |
| 2025-06 | 67 | 4.55% |
Active Stores by Launch Year
Currently, 25,629 active stores in iubenda are tracked in our database , with the most stores launched in 2026 (528 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
528 active stores
2,077 active stores
2,003 active stores
1,744 active stores
1,738 active stores
2,239 active stores
2,305 active stores
1,354 active stores
1,449 active stores
1,273 active stores
860 active stores
620 active stores
667 active stores
913 active stores
521 active stores
Distribution by Launch Year
2.1% of tracked active stores
8.1% of tracked active stores
7.8% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
8.7% of tracked active stores
9.0% of tracked active stores
5.3% of tracked active stores
5.7% of tracked active stores
5.0% of tracked active stores
3.4% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 528 | 2.06% |
| 2025 | 2077 | 8.10% |
| 2024 | 2003 | 7.82% |
| 2023 | 1744 | 6.80% |
| 2022 | 1738 | 6.78% |
| 2021 | 2239 | 8.74% |
| 2020 | 2305 | 8.99% |
| 2019 | 1354 | 5.28% |
| 2018 | 1449 | 5.65% |
| 2017 | 1273 | 4.97% |
| 2016 | 860 | 3.36% |
| 2015 | 620 | 2.42% |
| 2014 | 667 | 2.60% |
| 2013 | 913 | 3.56% |
| 2012 | 521 | 2.03% |
Geographic Distribution
Italy stores with 81.2% (20,915 active verified stores) , followed by United States (3.1%) and United Kingdom (2.4%) .
Base: 25,755 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
20,915 active verified stores
803 active verified stores
619 active verified stores
362 active verified stores
347 active verified stores
310 active verified stores
295 active verified stores
255 active verified stores
237 active verified stores
189 active verified stores
Visual Distribution
20,915 active verified stores
803 active verified stores
619 active verified stores
362 active verified stores
347 active verified stores
310 active verified stores
295 active verified stores
255 active verified stores
237 active verified stores
189 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 20915 | 81.21% |
| United States | 803 | 3.12% |
| United Kingdom | 619 | 2.40% |
| Denmark | 362 | 1.41% |
| Germany | 347 | 1.35% |
| France | 310 | 1.20% |
| Spain | 295 | 1.15% |
| Switzerland | 255 | 0.99% |
| Belgium | 237 | 0.92% |
| Netherlands | 189 | 0.73% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Clothing & Accessories
Shopify
Custom - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
WooCommerce - Clothing & Accessories
Magento - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 46.9k | 100.00% |
| Emails | 32.4k | 69.06% |
| Phones | 30.6k | 65.25% |
| Ecommerce platform | 46.5k | 99.15% |
| Couriers | 6.4k | 13.71% |
| Payment Providers | 11.7k | 25.03% |
| Categories | 25.5k | 54.29% |
| Social Media | 37.7k | 80.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the iubenda e-commerce landscape:
Analyze 25.8k verified e-commerce stores on iubenda - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across iubenda e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the iubenda e-commerce intelligence?
-
We track 25.8k verified iubenda e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.4% of displayed detection occurrences (19,089 occurrences) , followed by Instagram (33.5%) and YouTube (10.3%) .
Base: 55,472 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,089 occurrences
18,557 occurrences
5,688 occurrences
3,261 occurrences
2,872 occurrences
2,011 occurrences
1,766 occurrences
1,329 occurrences
735 occurrences
164 occurrences
Visual Distribution
19,089 occurrences
18,557 occurrences
5,688 occurrences
3,261 occurrences
2,872 occurrences
2,011 occurrences
1,766 occurrences
1,329 occurrences
735 occurrences
164 occurrences