iubenda Technology Adoption in E-commerce
Discover 27.0k verified e-commerce stores using iubenda. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 49.7k domains. 27.0k verified as active stores with physical delivery.
· · Next full refresh: April 2026
27.0k verified active stores out of 49.7k detected · 54.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 51.1% of stores with physical delivery (13,504 stores) , followed by Shopify (18.7%) and Custom (11.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,504 stores
4,940 stores
3,138 stores
2,826 stores
1,181 stores
197 stores
105 stores
92 stores
88 stores
72 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13504 | 51.08% |
| Shopify | 4940 | 18.69% |
| Custom | 3138 | 11.87% |
| PrestaShop | 2826 | 10.69% |
| Magento | 1181 | 4.47% |
| Wix eCommerce | 197 | 0.75% |
| Salesforce Commerce Cloud | 105 | 0.40% |
| nopCommerce | 92 | 0.35% |
| OpenCart | 88 | 0.33% |
| BigCommerce | 72 | 0.27% |
| Squarespace Commerce | 72 | 0.27% |
| VirtueMart | 68 | 0.26% |
| DanDomain Webshop | 58 | 0.22% |
| HostedShop | 49 | 0.19% |
| CS-Cart, CS Cart | 48 | 0.18% |
All Stores Distribution
WooCommerce holds 69.1% share of all iubenda e-commerce stores (32,779) , with Shopify at 10.9% and Custom at 6.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
32,779 stores
5,180 stores
3,138 stores
3,051 stores
1,285 stores
867 stores
105 stores
101 stores
119 stores
75 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 32779 | 69.13% |
| Shopify | 5180 | 10.92% |
| Custom | 3138 | 6.62% |
| PrestaShop | 3051 | 6.43% |
| Magento | 1285 | 2.71% |
| Wix eCommerce | 867 | 1.83% |
| Salesforce Commerce Cloud | 105 | 0.22% |
| nopCommerce | 101 | 0.21% |
| OpenCart | 119 | 0.25% |
| BigCommerce | 75 | 0.16% |
| Squarespace Commerce | 388 | 0.82% |
| VirtueMart | 160 | 0.34% |
| DanDomain Webshop | 66 | 0.14% |
| HostedShop | 54 | 0.11% |
| CS-Cart, CS Cart | 51 | 0.11% |
Categories Distribution
Food & Beverages leads with 20.9% of all stores (5,053 stores) , followed by Clothing & Accessories (18.0%) and Health & Beauty (13.7%) .
Base: 24,234 AI-verified stores with physical delivery and detected product categories (89.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,053 stores
4,352 stores
3,311 stores
1,718 stores
1,485 stores
1,352 stores
1,141 stores
995 stores
897 stores
811 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 5053 | 20.85% |
| Clothing & Accessories | 4352 | 17.96% |
| Health & Beauty | 3311 | 13.66% |
| Home & Garden | 1718 | 7.09% |
| Arts & Entertainment | 1485 | 6.13% |
| Sporting Goods & Outdoor Gear | 1352 | 5.58% |
| Jewelry & Watches | 1141 | 4.71% |
| Business & Industrial | 995 | 4.11% |
| Tools & Hardware | 897 | 3.70% |
| Vehicles & Parts | 811 | 3.35% |
| Electronics & Technology | 778 | 3.21% |
| Toys & Games | 734 | 3.03% |
| Furniture & Home Decor | 697 | 2.88% |
| Gifts & Special Occasions | 518 | 2.14% |
| Office Supplies | 392 | 1.62% |
Payment Providers Distribution
PayPal leads with 38.7% among AI-verified physical stores (8,923 stores) , followed by American Express (11.5%) and MasterCard (9.0%) .
Base: 13,572 AI-verified physical stores with detectable payment providers (27.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,923 stores
2,641 stores
2,076 stores
1,845 stores
1,325 stores
1,136 stores
1,038 stores
996 stores
898 stores
759 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8923 | 38.70% |
| American Express | 2641 | 11.45% |
| MasterCard | 2076 | 9.00% |
| Stripe Connect | 1845 | 8.00% |
| Klarna | 1325 | 5.75% |
| VISA | 1136 | 4.93% |
| Apple Pay | 1038 | 4.50% |
| Google Pay | 996 | 4.32% |
| PostePay | 898 | 3.89% |
| Satispay | 759 | 3.29% |
| Quaderno | 443 | 1.92% |
| Amazon Pay | 296 | 1.28% |
| Carta Aura | 267 | 1.16% |
| JCB | 229 | 0.99% |
| Bancontact | 185 | 0.80% |
Shipping Carriers Distribution
GLS leads with 22.2% among AI-verified physical stores (2,123 stores) , followed by DHL (14.2%) and BRT (13.1%) .
Base: 7,551 AI-verified physical stores with detectable shipping carriers (15.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,123 stores
1,356 stores
1,257 stores
1,190 stores
832 stores
642 stores
612 stores
462 stores
365 stores
211 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 2123 | 22.16% |
| DHL | 1356 | 14.15% |
| BRT | 1257 | 13.12% |
| UPS | 1190 | 12.42% |
| TNT | 832 | 8.68% |
| Corriere Espresso | 642 | 6.70% |
| Poste Italiane | 612 | 6.39% |
| FedEx | 462 | 4.82% |
| DPD | 365 | 3.81% |
| Royal Mail | 211 | 2.20% |
| Posti | 142 | 1.48% |
| USPS | 139 | 1.45% |
| Hermes | 91 | 0.95% |
| Speedy | 86 | 0.90% |
| Estes | 72 | 0.75% |
Store Launch Timeline
Over the past 12 months, 1,942 new stores were launched in iubenda , with the highest activity in 2026-02 (149 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
149 stores launched
116 stores launched
158 stores launched
181 stores launched
169 stores launched
189 stores launched
112 stores launched
158 stores launched
186 stores launched
208 stores launched
301 stores launched
15 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 149 | 7.67% |
| 2026-01 | 116 | 5.97% |
| 2025-12 | 158 | 8.14% |
| 2025-11 | 181 | 9.32% |
| 2025-10 | 169 | 8.70% |
| 2025-09 | 189 | 9.73% |
| 2025-08 | 112 | 5.77% |
| 2025-07 | 158 | 8.14% |
| 2025-06 | 186 | 9.58% |
| 2025-05 | 208 | 10.71% |
| 2025-04 | 301 | 15.50% |
| 2025-03 | 15 | 0.77% |
Active Stores by Launch Year
Currently, 26,844 active stores in iubenda are tracked in our database , with the most stores launched in 2026 (265 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
265 active stores
2,289 active stores
2,203 active stores
1,913 active stores
1,882 active stores
2,381 active stores
2,398 active stores
1,396 active stores
1,500 active stores
1,336 active stores
866 active stores
664 active stores
695 active stores
952 active stores
548 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 265 | 0.99% |
| 2025 | 2289 | 8.53% |
| 2024 | 2203 | 8.21% |
| 2023 | 1913 | 7.13% |
| 2022 | 1882 | 7.01% |
| 2021 | 2381 | 8.87% |
| 2020 | 2398 | 8.93% |
| 2019 | 1396 | 5.20% |
| 2018 | 1500 | 5.59% |
| 2017 | 1336 | 4.98% |
| 2016 | 866 | 3.23% |
| 2015 | 664 | 2.47% |
| 2014 | 695 | 2.59% |
| 2013 | 952 | 3.55% |
| 2012 | 548 | 2.04% |
| 2011 | 600 | 2.24% |
| 2010 | 472 | 1.76% |
| 2009 | 819 | 3.05% |
| 2008 | 375 | 1.40% |
| 2007 | 367 | 1.37% |
| 2006 | 333 | 1.24% |
| 2005 | 229 | 0.85% |
| 2004 | 359 | 1.34% |
| 2003 | 297 | 1.11% |
| 2002 | 354 | 1.32% |
| 2001 | 419 | 1.56% |
| 2000 | 406 | 1.51% |
| 1999 | 225 | 0.84% |
| 1998 | 162 | 0.60% |
| 1997 | 81 | 0.30% |
| 1996 | 49 | 0.18% |
| 1995 | 9 | 0.03% |
Geographic Distribution
Italy leads with 82.7% (21,244 AI-verified stores) , followed by United States (3.6%) and United Kingdom (2.5%) .
Base: 25,683 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
21,244 AI-verified stores
929 AI-verified stores
644 AI-verified stores
381 AI-verified stores
344 AI-verified stores
332 AI-verified stores
318 AI-verified stores
255 AI-verified stores
222 AI-verified stores
219 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 21244 | 82.72% |
| United States | 929 | 3.62% |
| United Kingdom | 644 | 2.51% |
| Germany | 381 | 1.48% |
| Denmark | 344 | 1.34% |
| France | 332 | 1.29% |
| Spain | 318 | 1.24% |
| Switzerland | 255 | 0.99% |
| Belgium | 222 | 0.86% |
| Czechia | 219 | 0.85% |
| Netherlands | 185 | 0.72% |
| Argentina | 86 | 0.33% |
| Portugal | 86 | 0.33% |
| Ireland | 85 | 0.33% |
| Austria | 73 | 0.28% |
| Canada | 71 | 0.28% |
| Brazil | 60 | 0.23% |
| Slovakia | 52 | 0.20% |
| Bulgaria | 51 | 0.20% |
| Australia | 46 | 0.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Shopify
Salesforce Commerce Cloud - Clothing & Accessories
BigCommerce - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce
WooCommerce
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 49.7k | 100.00% |
| Emails | 36.0k | 72.40% |
| Phones | 23.5k | 47.34% |
| Ecommerce platform | 49.4k | 99.48% |
| Couriers | 7.6k | 15.20% |
| Payment Providers | 13.6k | 27.33% |
| Categories | 26.6k | 53.48% |
| Social Media | 39.6k | 79.76% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the iubenda e-commerce landscape:
Analyze 27.0k verified e-commerce stores on iubenda - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across iubenda e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the iubenda e-commerce intelligence?
-
We track 27.0k verified iubenda e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 34.5% among stores with at least one detectable social profile (19,807 stores) , followed by Instagram (33.5%) and YouTube (10.1%) .
Base: 39,613 stores with any detectable social profile (79.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
19,807 stores
19,249 stores
5,800 stores
3,310 stores
2,927 stores
2,183 stores
1,860 stores
1,415 stores
740 stores
168 stores
Visual Distribution