Hugo Technology Adoption in E-commerce

Discover 2.6k e-commerce stores using Hugo. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 91.1% of stores with physical delivery (2,360 stores) , followed by WooCommerce (2.1%) and Snipcart (2.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 91.1%

2,360 stores

54 stores

51 stores

44 stores

38 stores

22 stores

5 stores

3 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Hugo
Platform Stores with Physical Delivery Percentage
Custom 2360 91.08%
WooCommerce 54 2.08%
Snipcart 51 1.97%
Magento 44 1.70%
PrestaShop 38 1.47%
Shopify 22 0.85%
BigCommerce 5 0.19%
Loja Integrada 3 0.12%
CS Cart 2 0.08%
WiziShop 2 0.08%
osCommerce 2 0.08%
1C-Bitrix 2 0.08%
Unas 2 0.08%
Squarespace Commerce 2 0.08%
Wix eCommerce 2 0.08%

All Stores Distribution

Custom holds 78.2% share of all Hugo e-commerce stores (2,360) , with WooCommerce at 4.3% and Snipcart at 8.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 78.2%

2,360 stores

130 stores

258 stores

53 stores

65 stores

53 stores

64 stores

3 stores

6 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Hugo
Platform Total Stores Percentage
Custom 2360 78.20%
WooCommerce 130 4.31%
Snipcart 258 8.55%
Magento 53 1.76%
PrestaShop 65 2.15%
Shopify 53 1.76%
BigCommerce 64 2.12%
Loja Integrada 3 0.10%
CS Cart 6 0.20%
WiziShop 2 0.07%
osCommerce 2 0.07%
1C-Bitrix 4 0.13%
Unas 2 0.07%
Squarespace Commerce 5 0.17%
Wix eCommerce 11 0.36%

Categories Distribution

Food & Beverages leads with 14.3% of all stores (271 stores) , followed by Furniture & Home Decor (10.9%) and Electronics & Technology (10.7%) .

Top 10 Categories

Food & Beverages 14.3%

271 stores

Furniture & Home Decor 10.9%

207 stores

Electronics & Technology 10.7%

203 stores

Health & Beauty 10.3%

195 stores

Clothing & Accessories 10.2%

192 stores

Vehicles & Parts 8.0%

152 stores

Arts & Entertainment 7.6%

143 stores

Books & Media 5.2%

98 stores

Sporting Goods & Outdoor Gear 4.2%

80 stores

Home & Garden 4.0%

75 stores

Visual Distribution

Distribution of top 10 Hugo store categories (December 2025)
Distribution of categories in Hugo e-commerce stores
Category Number of Stores Percentage
Food & Beverages 271 14.33%
Furniture & Home Decor 207 10.95%
Electronics & Technology 203 10.74%
Health & Beauty 195 10.31%
Clothing & Accessories 192 10.15%
Vehicles & Parts 152 8.04%
Arts & Entertainment 143 7.56%
Books & Media 98 5.18%
Sporting Goods & Outdoor Gear 80 4.23%
Home & Garden 75 3.97%
Gifts & Special Occasions 62 3.28%
Jewelry & Watches 59 3.12%
Pets & Pet Supplies 59 3.12%
Business & Industrial 55 2.91%
Toys & Games 40 2.12%

Payment Providers Distribution

PayPal leads with 24.7% among AI-verified physical stores (118 stores) , followed by Stripe Connect (22.4%) and Bolt (13.0%) .

Base: 762 AI-verified physical stores with detectable payment providers (22.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.7%

118 stores

107 stores

Bolt 13.0%

62 stores

38 stores

34 stores

21 stores

VISA 4.0%

19 stores

16 stores

14 stores

13 stores

Visual Distribution

Distribution of top 10 Hugo payment providers (December 2025)
Distribution of payment providers in Hugo e-commerce stores
Payment Provider Store Count Market Share
PayPal 118 24.74%
Stripe Connect 107 22.43%
Bolt 62 13.00%
American Express 38 7.97%
MasterCard 34 7.13%
Klarna 21 4.40%
VISA 19 3.98%
BitCoin 16 3.35%
Apple Pay 14 2.94%
Google Pay 13 2.73%
Paddle 12 2.52%
JCB 8 1.68%
Mollie 6 1.26%
Bancontact 5 1.05%
iDEAL 4 0.84%

Shipping Carriers Distribution

UPS leads with 21.3% among AI-verified physical stores (47 stores) , followed by DHL (11.3%) and FedEx (10.4%) .

Base: 555 AI-verified physical stores with detectable shipping carriers (16.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.3%

47 stores

DHL 11.3%

25 stores

FedEx 10.4%

23 stores

USPS 6.8%

15 stores

15 stores

15 stores

GLS 6.3%

14 stores

TNT 5.9%

13 stores

Posti 5.4%

12 stores

12 stores

Visual Distribution

Distribution of top 10 Hugo shipping carriers (December 2025)
Distribution of shipping carriers in Hugo e-commerce stores
Shipping Carrier Store Count Market Share
UPS 47 21.27%
DHL 25 11.31%
FedEx 23 10.41%
USPS 15 6.79%
Speedy 15 6.79%
Hermes 15 6.79%
GLS 14 6.33%
TNT 13 5.88%
Posti 12 5.43%
Royal Mail 12 5.43%
DPD 8 3.62%
PostNL 6 2.71%
Blue Star 6 2.71%
Chronopost 5 2.26%
Colissimo 5 2.26%

Store Launch Timeline

Over the past 12 months, 363 new stores were launched in Hugo , with the highest activity in 2025-11 (46 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.7%

46 stores launched

2025-10 11.6%

42 stores launched

2025-09 5.8%

21 stores launched

2025-08 7.4%

27 stores launched

2025-07 8.0%

29 stores launched

2025-06 12.1%

44 stores launched

2025-05 7.7%

28 stores launched

2025-04 7.7%

28 stores launched

2025-03 8.0%

29 stores launched

2025-02 7.2%

26 stores launched

2025-01 7.4%

27 stores launched

2024-12 4.4%

16 stores launched

Monthly Trend

Monthly store launches in Hugo (December 2025)
Monthly store launches in Hugo over the past 12 months
Month Stores Launched Percentage
2025-11 46 12.67%
2025-10 42 11.57%
2025-09 21 5.79%
2025-08 27 7.44%
2025-07 29 7.99%
2025-06 44 12.12%
2025-05 28 7.71%
2025-04 28 7.71%
2025-03 29 7.99%
2025-02 26 7.16%
2025-01 27 7.44%
2024-12 16 4.41%

Active Stores by Launch Year

Currently, 2,485 active stores in Hugo are tracked in our database , with the most stores launched in 2025 (349 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.0%

349 active stores

2024 13.8%

343 active stores

2023 13.3%

331 active stores

2022 15.7%

390 active stores

2021 8.8%

218 active stores

2020 5.0%

124 active stores

2019 4.1%

102 active stores

2018 3.8%

95 active stores

2017 3.2%

79 active stores

2016 1.3%

32 active stores

2015 1.9%

47 active stores

2014 1.7%

42 active stores

2013 1.4%

34 active stores

2012 1.2%

31 active stores

2011 1.2%

31 active stores

Distribution by Launch Year

Active stores in Hugo by original launch year (December 2025)
Active stores in Hugo by launch year
Launch Year Active Stores Percentage
2025 349 14.04%
2024 343 13.80%
2023 331 13.32%
2022 390 15.69%
2021 218 8.77%
2020 124 4.99%
2019 102 4.10%
2018 95 3.82%
2017 79 3.18%
2016 32 1.29%
2015 47 1.89%
2014 42 1.69%
2013 34 1.37%
2012 31 1.25%
2011 31 1.25%
2010 39 1.57%
2009 31 1.25%
2008 21 0.85%
2007 15 0.60%
2006 16 0.64%
2005 19 0.76%
2004 16 0.64%
2003 13 0.52%
2002 15 0.60%
2001 13 0.52%
2000 13 0.52%
1999 16 0.64%
1998 5 0.20%
1997 2 0.08%
1996 3 0.12%

Social Media Usage

Facebook leads with 29.1% among stores with at least one detectable social profile (631 stores) , followed by Instagram (25.3%) and Twitter (15.2%) .

Base: 1,283 stores with any detectable social profile (37.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.1%

631 stores

Instagram 25.3%

548 stores

Twitter 15.2%

329 stores

YouTube 10.6%

229 stores

LinkedIn 8.1%

175 stores

TikTok 2.9%

64 stores

Pinterest 2.8%

61 stores

WhatsApp 2.6%

57 stores

X 1.8%

39 stores

Dribbble 1.7%

37 stores

Visual Distribution

Distribution of social media platforms in Hugo (December 2025)
Distribution of social media platforms in Hugo e-commerce stores
Social Platform Store Count Market Share
Facebook 631 29.08%
Instagram 548 25.25%
Twitter 329 15.16%
YouTube 229 10.55%
LinkedIn 175 8.06%
TikTok 64 2.95%
Pinterest 61 2.81%
WhatsApp 57 2.63%
X 39 1.80%
Dribbble 37 1.71%

Geographic Distribution

United States leads with 25.1% (314 AI-verified stores) , followed by United Kingdom (11.9%) and Sweden (5.7%) .

Base: 1,249 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

314 AI-verified stores

149 AI-verified stores

71 AI-verified stores

71 AI-verified stores

China 4.5%

56 AI-verified stores

52 AI-verified stores

Spain 3.8%

48 AI-verified stores

48 AI-verified stores

45 AI-verified stores

India 3.5%

44 AI-verified stores

Visual Distribution

Geographic distribution of stores using Hugo (December 2025)
Geographic distribution of stores using Hugo
Country AI-Verified Store Count Market Share
United States 314 25.14%
United Kingdom 149 11.93%
Sweden 71 5.68%
France 71 5.68%
China 56 4.48%
Russia 52 4.16%
Spain 48 3.84%
Turkey 48 3.84%
Finland 45 3.60%
India 44 3.52%
Japan 43 3.44%
Germany 40 3.20%
Canada 40 3.20%
Italy 35 2.80%
Brazil 34 2.72%
Indonesia 33 2.64%
Australia 33 2.64%
South Africa 33 2.64%
Netherlands 32 2.56%
Norway 28 2.24%

Dataset Coverage

Field Rows count Coverage
Website 3.4k 100.00%
Emails 1.1k 33.27%
Phones 438.0 12.81%
Ecommerce platform 3.1k 90.20%
Couriers 555.0 16.23%
Payment Providers 762.0 22.28%
Categories 2.2k 63.45%
Social Media 1.3k 37.51%

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Frequently Asked Questions

What data is included in the Hugo E-commerce Database?

Our database covers over 2.6k Hugo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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