Hugo Technology Adoption in E-commerce
Discover 456 verified e-commerce stores using Hugo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 801 domains. 456 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
456 verified active stores out of 801 detected · 56.9% verification rate
E-commerce Platforms Distribution
Custom stores with 67.3% of stores with physical delivery (307 stores) , followed by WooCommerce (10.1%) and Magento (9.2%) .
Base: 456 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
307 stores
46 stores
42 stores
26 stores
10 stores
3 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
307 stores
46 stores
42 stores
26 stores
10 stores
3 stores
2 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 307 | 67.32% |
| WooCommerce | 46 | 10.09% |
| Magento | 42 | 9.21% |
| PrestaShop | 26 | 5.70% |
| Shopify | 10 | 2.19% |
| Loja Integrada | 3 | 0.66% |
| Wix eCommerce | 2 | 0.44% |
| 1C-Bitrix | 2 | 0.44% |
| BigCommerce | 2 | 0.44% |
| Lightspeed eCom | 2 | 0.44% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 38.3% share of detected Hugo e-commerce signals (307) , with WooCommerce at 13.7% and Magento at 5.9% (June 2026) .
Base: 801 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
307 websites
110 websites
47 websites
57 websites
40 websites
3 websites
7 websites
5 websites
11 websites
2 websites
Visual Distribution
307 websites
110 websites
47 websites
57 websites
40 websites
3 websites
7 websites
5 websites
11 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 307 | 38.33% |
| WooCommerce | 110 | 13.73% |
| Magento | 47 | 5.87% |
| PrestaShop | 57 | 7.12% |
| Shopify | 40 | 4.99% |
| Loja Integrada | 3 | 0.37% |
| Wix eCommerce | 7 | 0.87% |
| 1C-Bitrix | 5 | 0.62% |
| BigCommerce | 11 | 1.37% |
| Lightspeed eCom | 2 | 0.25% |
Categories Distribution
Clothing & Accessories stores with 16.9% of all stores (77 stores) , followed by Food & Beverages (10.5%) and Health & Beauty (8.8%) .
Base: 456 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
77 stores
48 stores
40 stores
31 stores
27 stores
24 stores
23 stores
22 stores
19 stores
19 stores
Visual Distribution
77 stores
48 stores
40 stores
31 stores
27 stores
24 stores
23 stores
22 stores
19 stores
19 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 77 | 16.89% |
| Food & Beverages | 48 | 10.53% |
| Health & Beauty | 40 | 8.77% |
| Sporting Goods & Outdoor Gear | 31 | 6.80% |
| Jewelry & Watches | 27 | 5.92% |
| Electronics & Technology | 24 | 5.26% |
| Home & Garden | 23 | 5.04% |
| Business & Industrial | 22 | 4.82% |
| Gifts & Special Occasions | 19 | 4.17% |
| Toys & Games | 19 | 4.17% |
Payment Providers Distribution
PayPal accounts for 28.2% of displayed detection occurrences (62 occurrences) , followed by Stripe Connect (20.5%) and MasterCard (12.3%) .
Base: 220 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
62 occurrences
45 occurrences
27 occurrences
22 occurrences
17 occurrences
14 occurrences
11 occurrences
8 occurrences
8 occurrences
6 occurrences
Visual Distribution
62 occurrences
45 occurrences
27 occurrences
22 occurrences
17 occurrences
14 occurrences
11 occurrences
8 occurrences
8 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 62 | 28.18% |
| Stripe Connect | 45 | 20.45% |
| MasterCard | 27 | 12.27% |
| American Express | 22 | 10.00% |
| VISA | 17 | 7.73% |
| Klarna | 14 | 6.36% |
| Bolt | 11 | 5.00% |
| Google Pay | 8 | 3.64% |
| Apple Pay | 8 | 3.64% |
| JCB | 6 | 2.73% |
Shipping Carriers Distribution
UPS accounts for 21.1% of displayed detection occurrences (23 occurrences) , followed by DHL (19.3%) and USPS (12.8%) .
Base: 109 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
23 occurrences
21 occurrences
14 occurrences
11 occurrences
11 occurrences
7 occurrences
6 occurrences
6 occurrences
5 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 23 | 21.10% |
| DHL | 21 | 19.27% |
| USPS | 14 | 12.84% |
| GLS | 11 | 10.09% |
| FedEx | 11 | 10.09% |
| Royal Mail | 7 | 6.42% |
| DPD | 6 | 5.50% |
| Delhivery | 6 | 5.50% |
| Hermes | 5 | 4.59% |
| Correios | 5 | 4.59% |
Store Launch Timeline
Over the past 12 months, 62 new stores were launched in Hugo , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
7 stores launched
5 stores launched
8 stores launched
5 stores launched
5 stores launched
3 stores launched
3 stores launched
5 stores launched
9 stores launched
3 stores launched
2 stores launched
Monthly Trend
11.3% of last 12 months
11.3% of last 12 months
8.1% of last 12 months
12.9% of last 12 months
8.1% of last 12 months
8.1% of last 12 months
4.8% of last 12 months
4.8% of last 12 months
8.1% of last 12 months
14.5% of last 12 months
4.8% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 11.29% |
| 2026-04 | 7 | 11.29% |
| 2026-03 | 5 | 8.06% |
| 2026-02 | 8 | 12.90% |
| 2026-01 | 5 | 8.06% |
| 2025-12 | 5 | 8.06% |
| 2025-11 | 3 | 4.84% |
| 2025-10 | 3 | 4.84% |
| 2025-09 | 5 | 8.06% |
| 2025-08 | 9 | 14.52% |
| 2025-07 | 3 | 4.84% |
| 2025-06 | 2 | 3.23% |
Active Stores by Launch Year
Currently, 451 active stores in Hugo are tracked in our database , with the most stores launched in 2026 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32 active stores
45 active stores
35 active stores
23 active stores
29 active stores
52 active stores
41 active stores
22 active stores
23 active stores
17 active stores
10 active stores
12 active stores
10 active stores
9 active stores
10 active stores
Distribution by Launch Year
7.1% of tracked active stores
10.0% of tracked active stores
7.8% of tracked active stores
5.1% of tracked active stores
6.4% of tracked active stores
11.5% of tracked active stores
9.1% of tracked active stores
4.9% of tracked active stores
5.1% of tracked active stores
3.8% of tracked active stores
2.2% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32 | 7.10% |
| 2025 | 45 | 9.98% |
| 2024 | 35 | 7.76% |
| 2023 | 23 | 5.10% |
| 2022 | 29 | 6.43% |
| 2021 | 52 | 11.53% |
| 2020 | 41 | 9.09% |
| 2019 | 22 | 4.88% |
| 2018 | 23 | 5.10% |
| 2017 | 17 | 3.77% |
| 2016 | 10 | 2.22% |
| 2015 | 12 | 2.66% |
| 2014 | 10 | 2.22% |
| 2013 | 9 | 2.00% |
| 2012 | 10 | 2.22% |
Geographic Distribution
United States stores with 11.6% (53 active verified stores) , followed by France (6.6%) and United Kingdom (5.5%) .
Base: 456 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
53 active verified stores
30 active verified stores
25 active verified stores
22 active verified stores
21 active verified stores
17 active verified stores
14 active verified stores
14 active verified stores
12 active verified stores
11 active verified stores
Visual Distribution
53 active verified stores
30 active verified stores
25 active verified stores
22 active verified stores
21 active verified stores
17 active verified stores
14 active verified stores
14 active verified stores
12 active verified stores
11 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 53 | 11.62% |
| France | 30 | 6.58% |
| United Kingdom | 25 | 5.48% |
| Finland | 22 | 4.82% |
| Germany | 21 | 4.61% |
| Brazil | 17 | 3.73% |
| Sweden | 14 | 3.07% |
| Spain | 14 | 3.07% |
| Russia | 12 | 2.63% |
| China | 11 | 2.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Pets & Pet Supplies
Magento - Clothing & Accessories
Custom - Tools & Hardware
Custom - Food & Beverages
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 801 | 100.00% |
| Emails | 425 | 53.06% |
| Phones | 357 | 44.57% |
| Ecommerce platform | 672 | 83.90% |
| Couriers | 210 | 26.22% |
| Payment Providers | 319 | 39.83% |
| Categories | 450 | 56.18% |
| Social Media | 475 | 59.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hugo e-commerce landscape:
Analyze 456 verified e-commerce stores on Hugo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hugo e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hugo e-commerce intelligence?
-
We track 456 verified Hugo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.0% of displayed detection occurrences (219 occurrences) , followed by Instagram (27.3%) and YouTube (10.2%) .
Base: 707 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
219 occurrences
193 occurrences
72 occurrences
56 occurrences
48 occurrences
34 occurrences
33 occurrences
28 occurrences
22 occurrences
2 occurrences
Visual Distribution
219 occurrences
193 occurrences
72 occurrences
56 occurrences
48 occurrences
34 occurrences
33 occurrences
28 occurrences
22 occurrences
2 occurrences