Hugo Technology Adoption in E-commerce
Discover 629.0 verified e-commerce stores using Hugo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.6k domains. 629.0 verified as active stores with physical delivery.
· · Next full refresh: May 2026
629.0 verified active stores out of 2.6k detected · 23.8% verification rate
E-commerce Platforms Distribution
Custom leads with 70.9% of stores with physical delivery (437 stores) , followed by WooCommerce (8.3%) and Magento (8.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
437 stores
51 stores
49 stores
27 stores
22 stores
14 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 437 | 70.94% |
| WooCommerce | 51 | 8.28% |
| Magento | 49 | 7.95% |
| PrestaShop | 27 | 4.38% |
| PPEshop | 22 | 3.57% |
| Shopify | 14 | 2.27% |
| Loja Integrada | 3 | 0.49% |
| Lightspeed eCom | 2 | 0.32% |
| osCommerce | 2 | 0.32% |
| Wix eCommerce | 2 | 0.32% |
| BigCommerce | 2 | 0.32% |
| 1C-Bitrix | 2 | 0.32% |
| GoDaddy Online Store | 1 | 0.16% |
| KQS.store | 1 | 0.16% |
| Ideasoft | 1 | 0.16% |
All Stores Distribution
Custom holds 19.2% share of all Hugo e-commerce stores (437) , with WooCommerce at 5.5% and Magento at 2.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
437 stores
125 stores
55 stores
62 stores
1,448 stores
49 stores
3 stores
2 stores
2 stores
9 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 437 | 19.24% |
| WooCommerce | 125 | 5.50% |
| Magento | 55 | 2.42% |
| PrestaShop | 62 | 2.73% |
| PPEshop | 1448 | 63.76% |
| Shopify | 49 | 2.16% |
| Loja Integrada | 3 | 0.13% |
| Lightspeed eCom | 2 | 0.09% |
| osCommerce | 2 | 0.09% |
| Wix eCommerce | 9 | 0.40% |
| BigCommerce | 66 | 2.91% |
| 1C-Bitrix | 5 | 0.22% |
| GoDaddy Online Store | 1 | 0.04% |
| KQS.store | 1 | 0.04% |
| Ideasoft | 6 | 0.26% |
Categories Distribution
Clothing & Accessories leads with 16.7% of all stores (93 stores) , followed by Health & Beauty (12.2%) and Food & Beverages (11.5%) .
Base: 556 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
93 stores
68 stores
64 stores
44 stores
42 stores
35 stores
34 stores
30 stores
27 stores
27 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 93 | 16.73% |
| Health & Beauty | 68 | 12.23% |
| Food & Beverages | 64 | 11.51% |
| Sporting Goods & Outdoor Gear | 44 | 7.91% |
| Furniture & Home Decor | 42 | 7.55% |
| Home & Garden | 35 | 6.29% |
| Jewelry & Watches | 34 | 6.12% |
| Electronics & Technology | 30 | 5.40% |
| Business & Industrial | 27 | 4.86% |
| Gifts & Special Occasions | 27 | 4.86% |
| Toys & Games | 26 | 4.68% |
| Arts & Entertainment | 21 | 3.78% |
| Tools & Hardware | 21 | 3.78% |
| Books & Media | 12 | 2.16% |
| Pets & Pet Supplies | 12 | 2.16% |
Payment Providers Distribution
PayPal leads with 24.8% among AI-verified physical stores (76 stores) , followed by Stripe Connect (15.0%) and Bolt (11.1%) .
Base: 780 AI-verified physical stores with detectable payment providers (29.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
76 stores
46 stores
34 stores
31 stores
28 stores
22 stores
15 stores
13 stores
11 stores
11 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 76 | 24.76% |
| Stripe Connect | 46 | 14.98% |
| Bolt | 34 | 11.07% |
| American Express | 31 | 10.10% |
| MasterCard | 28 | 9.12% |
| BitCoin | 22 | 7.17% |
| VISA | 15 | 4.89% |
| Klarna | 13 | 4.23% |
| Apple Pay | 11 | 3.58% |
| Google Pay | 11 | 3.58% |
| JCB | 7 | 2.28% |
| Boleto | 5 | 1.63% |
| Quaderno | 3 | 0.98% |
| Aplazame | 3 | 0.98% |
| UnionPay | 2 | 0.65% |
Shipping Carriers Distribution
UPS leads with 15.0% among AI-verified physical stores (31 stores) , followed by DHL (11.1%) and Estes (10.6%) .
Base: 711 AI-verified physical stores with detectable shipping carriers (26.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 31 | 14.98% |
| DHL | 23 | 11.11% |
| Estes | 22 | 10.63% |
| ASM | 21 | 10.14% |
| USPS | 19 | 9.18% |
| Posti | 18 | 8.70% |
| FedEx | 16 | 7.73% |
| Royal Mail | 11 | 5.31% |
| DPD | 8 | 3.86% |
| Correios | 7 | 3.38% |
| GLS | 7 | 3.38% |
| Colissimo | 7 | 3.38% |
| Delhivery | 6 | 2.90% |
| Chronopost | 6 | 2.90% |
| La Poste | 5 | 2.42% |
Store Launch Timeline
Over the past 12 months, 107 new stores were launched in Hugo , with the highest activity in 2026-03 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
11 stores launched
8 stores launched
7 stores launched
26 stores launched
7 stores launched
4 stores launched
12 stores launched
6 stores launched
8 stores launched
3 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 12 | 11.21% |
| 2026-02 | 11 | 10.28% |
| 2026-01 | 8 | 7.48% |
| 2025-12 | 7 | 6.54% |
| 2025-11 | 26 | 24.30% |
| 2025-10 | 7 | 6.54% |
| 2025-09 | 4 | 3.74% |
| 2025-08 | 12 | 11.21% |
| 2025-07 | 6 | 5.61% |
| 2025-06 | 8 | 7.48% |
| 2025-05 | 3 | 2.80% |
| 2025-04 | 3 | 2.80% |
Active Stores by Launch Year
Currently, 622 active stores in Hugo are tracked in our database , with the most stores launched in 2026 (31 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31 active stores
93 active stores
59 active stores
41 active stores
79 active stores
54 active stores
46 active stores
25 active stores
26 active stores
20 active stores
12 active stores
16 active stores
10 active stores
12 active stores
12 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 31 | 4.98% |
| 2025 | 93 | 14.95% |
| 2024 | 59 | 9.49% |
| 2023 | 41 | 6.59% |
| 2022 | 79 | 12.70% |
| 2021 | 54 | 8.68% |
| 2020 | 46 | 7.40% |
| 2019 | 25 | 4.02% |
| 2018 | 26 | 4.18% |
| 2017 | 20 | 3.22% |
| 2016 | 12 | 1.93% |
| 2015 | 16 | 2.57% |
| 2014 | 10 | 1.61% |
| 2013 | 12 | 1.93% |
| 2012 | 12 | 1.93% |
| 2011 | 6 | 0.96% |
| 2010 | 8 | 1.29% |
| 2009 | 10 | 1.61% |
| 2008 | 8 | 1.29% |
| 2007 | 6 | 0.96% |
| 2006 | 5 | 0.80% |
| 2005 | 4 | 0.64% |
| 2004 | 9 | 1.45% |
| 2003 | 7 | 1.13% |
| 2002 | 6 | 0.96% |
| 2001 | 2 | 0.32% |
| 2000 | 6 | 0.96% |
| 1999 | 2 | 0.32% |
| 1998 | 4 | 0.64% |
| 1997 | 2 | 0.32% |
| 1996 | 1 | 0.16% |
Geographic Distribution
United States leads with 21.0% (80 AI-verified stores) , followed by France (7.9%) and United Kingdom (7.3%) .
Base: 381 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
80 AI-verified stores
30 AI-verified stores
28 AI-verified stores
25 AI-verified stores
20 AI-verified stores
20 AI-verified stores
18 AI-verified stores
18 AI-verified stores
18 AI-verified stores
17 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 80 | 21.00% |
| France | 30 | 7.87% |
| United Kingdom | 28 | 7.35% |
| Finland | 25 | 6.56% |
| Sweden | 20 | 5.25% |
| Germany | 20 | 5.25% |
| Spain | 18 | 4.72% |
| Brazil | 18 | 4.72% |
| Italy | 18 | 4.72% |
| India | 17 | 4.46% |
| Russia | 14 | 3.67% |
| Ukraine | 13 | 3.41% |
| China | 12 | 3.15% |
| Indonesia | 12 | 3.15% |
| Netherlands | 11 | 2.89% |
| Canada | 10 | 2.62% |
| Norway | 10 | 2.62% |
| Vietnam | 9 | 2.36% |
| Romania | 9 | 2.36% |
| Australia | 7 | 1.84% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Books & Media
Custom - Business & Industrial
Custom - Business & Industrial
Magento - Clothing & Accessories
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 660.0 | 24.92% |
| Phones | 287.0 | 10.84% |
| Ecommerce platform | 2.5k | 92.94% |
| Couriers | 711.0 | 26.85% |
| Payment Providers | 780.0 | 29.46% |
| Categories | 625.0 | 23.60% |
| Social Media | 888.0 | 33.53% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hugo e-commerce landscape:
Analyze 629.0 verified e-commerce stores on Hugo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hugo e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hugo e-commerce intelligence?
-
We track 629.0 verified Hugo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.0% among stores with at least one detectable social profile (256 stores) , followed by Instagram (26.7%) and YouTube (10.4%) .
Base: 888 stores with any detectable social profile (33.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
256 stores
220 stores
86 stores
81 stores
56 stores
41 stores
36 stores
29 stores
15 stores
5 stores
Visual Distribution