Hugo Technology Adoption in E-commerce

Discover 620.0 verified e-commerce stores using Hugo. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 2.6k domains. 620.0 verified as active stores with physical delivery.

Verified stores
620.0
active stores with physical delivery
Top country
United States
78 verified stores
Top payment signal
PayPal
72 stores detected
Top carrier signal
UPS
32 stores detected
Top category
Clothing & Accessories
94 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

620.0 verified active stores out of 2.6k detected · 23.7% verification rate

E-commerce Platforms Distribution

Custom stores with 69.9% of stores with physical delivery (425 stores) , followed by WooCommerce (8.6%) and Magento (7.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 69.9%

425 stores

52 stores

45 stores

30 stores

PPEshop 3.6%

22 stores

17 stores

3 stores

3 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Hugo
Platform Stores with Physical Delivery Percentage
Custom 425 69.90%
WooCommerce 52 8.55%
Magento 45 7.40%
PrestaShop 30 4.93%
PPEshop 22 3.62%
Shopify 17 2.80%
1C-Bitrix 3 0.49%
Loja Integrada 3 0.49%
Wix eCommerce 2 0.33%
BigCommerce 2 0.33%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Custom holds 19.1% share of all Hugo e-commerce stores (425) , with WooCommerce at 5.6% and Magento at 2.3% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Custom 19.1%

425 stores

125 stores

51 stores

61 stores

PPEshop 63.9%

1,424 stores

52 stores

6 stores

3 stores

9 stores

65 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Hugo
Platform Total Stores Percentage
Custom 425 19.08%
WooCommerce 125 5.61%
Magento 51 2.29%
PrestaShop 61 2.74%
PPEshop 1424 63.91%
Shopify 52 2.33%
1C-Bitrix 6 0.27%
Loja Integrada 3 0.13%
Wix eCommerce 9 0.40%
BigCommerce 65 2.92%

Categories Distribution

Clothing & Accessories stores with 17.2% of all stores (94 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (10.5%) .

Base: 545 AI-verified stores with physical delivery and detected product categories (87.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.2%

94 stores

Health & Beauty 12.7%

69 stores

Food & Beverages 10.5%

57 stores

Sporting Goods & Outdoor Gear 7.7%

42 stores

Furniture & Home Decor 7.2%

39 stores

Jewelry & Watches 6.8%

37 stores

Home & Garden 6.2%

34 stores

Business & Industrial 5.0%

27 stores

Electronics & Technology 5.0%

27 stores

Arts & Entertainment 4.6%

25 stores

Visual Distribution

Distribution of top 10 Hugo store categories (May 2026)
Distribution of categories in Hugo e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 94 17.25%
Health & Beauty 69 12.66%
Food & Beverages 57 10.46%
Sporting Goods & Outdoor Gear 42 7.71%
Furniture & Home Decor 39 7.16%
Jewelry & Watches 37 6.79%
Home & Garden 34 6.24%
Business & Industrial 27 4.95%
Electronics & Technology 27 4.95%
Arts & Entertainment 25 4.59%

Payment Providers Distribution

PayPal stores with 24.2% among AI-verified physical stores (72 stores) , followed by Stripe Connect (15.8%) and Bolt (11.4%) .

Base: 782 AI-verified physical stores with detectable payment providers (29.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.2%

72 stores

47 stores

Bolt 11.4%

34 stores

30 stores

27 stores

22 stores

VISA 5.7%

17 stores

11 stores

9 stores

8 stores

Visual Distribution

Distribution of top 10 Hugo payment providers (May 2026)
Distribution of payment providers in Hugo e-commerce stores
Payment Provider Store Count Market Share
PayPal 72 24.16%
Stripe Connect 47 15.77%
Bolt 34 11.41%
American Express 30 10.07%
MasterCard 27 9.06%
BitCoin 22 7.38%
VISA 17 5.70%
Klarna 11 3.69%
Apple Pay 9 3.02%
Google Pay 8 2.68%

Shipping Carriers Distribution

UPS stores with 15.8% among AI-verified physical stores (32 stores) , followed by DHL (11.8%) and Estes (11.3%) .

Base: 717 AI-verified physical stores with detectable shipping carriers (27.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 15.8%

32 stores

DHL 11.8%

24 stores

Estes 11.3%

23 stores

ASM 10.3%

21 stores

Posti 8.9%

18 stores

USPS 8.9%

18 stores

FedEx 7.9%

16 stores

10 stores

GLS 3.9%

8 stores

DPD 3.4%

7 stores

Visual Distribution

Distribution of top 10 Hugo shipping carriers (May 2026)
Distribution of shipping carriers in Hugo e-commerce stores
Shipping Carrier Store Count Market Share
UPS 32 15.76%
DHL 24 11.82%
Estes 23 11.33%
ASM 21 10.34%
Posti 18 8.87%
USPS 18 8.87%
FedEx 16 7.88%
Royal Mail 10 4.93%
GLS 8 3.94%
DPD 7 3.45%

Store Launch Timeline

Over the past 12 months, 113 new stores were launched in Hugo , with the highest activity in 2026-04 (13 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 11.5%

13 stores launched

2026-03 10.6%

12 stores launched

2026-02 10.6%

12 stores launched

2026-01 7.1%

8 stores launched

2025-12 6.2%

7 stores launched

2025-11 22.1%

25 stores launched

2025-10 5.3%

6 stores launched

2025-09 3.5%

4 stores launched

2025-08 9.7%

11 stores launched

2025-07 5.3%

6 stores launched

2025-06 7.1%

8 stores launched

2025-05 0.9%

1 stores launched

Monthly Trend

Monthly store launches in Hugo (May 2026)
Monthly store launches in Hugo over the past 12 months
Month Stores Launched Percentage
2026-04 13 11.50%
2026-03 12 10.62%
2026-02 12 10.62%
2026-01 8 7.08%
2025-12 7 6.19%
2025-11 25 22.12%
2025-10 6 5.31%
2025-09 4 3.54%
2025-08 11 9.73%
2025-07 6 5.31%
2025-06 8 7.08%
2025-05 1 0.88%

Active Stores by Launch Year

Currently, 614 active stores in Hugo are tracked in our database , with the most stores launched in 2026 (48 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.8%

48 active stores

2025 13.7%

84 active stores

2024 8.5%

52 active stores

2023 6.4%

39 active stores

2022 12.4%

76 active stores

2021 8.8%

54 active stores

2020 7.3%

45 active stores

2019 4.2%

26 active stores

2018 4.1%

25 active stores

2017 2.9%

18 active stores

2016 1.6%

10 active stores

2015 2.3%

14 active stores

2014 2.0%

12 active stores

2013 2.1%

13 active stores

2012 2.0%

12 active stores

Distribution by Launch Year

Active stores in Hugo by original launch year (May 2026)
Active stores in Hugo by launch year
Launch Year Active Stores Percentage
2026 48 7.82%
2025 84 13.68%
2024 52 8.47%
2023 39 6.35%
2022 76 12.38%
2021 54 8.79%
2020 45 7.33%
2019 26 4.23%
2018 25 4.07%
2017 18 2.93%
2016 10 1.63%
2015 14 2.28%
2014 12 1.95%
2013 13 2.12%
2012 12 1.95%

Social Media Usage

Facebook stores with 30.4% among stores with at least one detectable social profile (249 stores) , followed by Instagram (26.6%) and YouTube (9.9%) .

Base: 876 stores with any detectable social profile (33.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.4%

249 stores

Instagram 26.6%

218 stores

YouTube 9.9%

81 stores

Twitter 9.5%

78 stores

LinkedIn 7.4%

61 stores

WhatsApp 4.8%

39 stores

TikTok 4.6%

38 stores

Pinterest 4.0%

33 stores

X 2.1%

17 stores

Reddit 0.6%

5 stores

Visual Distribution

Distribution of social media platforms in Hugo (May 2026)
Distribution of social media platforms in Hugo e-commerce stores
Social Platform Store Count Market Share
Facebook 249 30.40%
Instagram 218 26.62%
YouTube 81 9.89%
Twitter 78 9.52%
LinkedIn 61 7.45%
WhatsApp 39 4.76%
TikTok 38 4.64%
Pinterest 33 4.03%
X 17 2.08%
Reddit 5 0.61%

Geographic Distribution

United States stores with 20.5% (78 AI-verified stores) , followed by France (8.7%) and United Kingdom (7.1%) .

Base: 381 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

78 AI-verified stores

33 AI-verified stores

27 AI-verified stores

22 AI-verified stores

21 AI-verified stores

20 AI-verified stores

Spain 5.2%

20 AI-verified stores

20 AI-verified stores

Italy 4.7%

18 AI-verified stores

China 3.9%

15 AI-verified stores

Visual Distribution

Geographic distribution of stores using Hugo (May 2026)
Geographic distribution of stores using Hugo
Country AI-Verified Store Count Market Share
United States 78 20.47%
France 33 8.66%
United Kingdom 27 7.09%
Finland 22 5.77%
Brazil 21 5.51%
Germany 20 5.25%
Spain 20 5.25%
Sweden 20 5.25%
Italy 18 4.72%
China 15 3.94%

Data Coverage

Field Rows count Coverage
Website 2.6k 100.00%
Emails 659.0 25.22%
Phones 465.0 17.80%
Ecommerce platform 2.4k 92.27%
Couriers 717.0 27.44%
Payment Providers 782.0 29.93%
Categories 612.0 23.42%
Social Media 876.0 33.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Hugo e-commerce landscape:

Analyze 620.0 verified e-commerce stores on Hugo - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Hugo e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Hugo e-commerce intelligence?

We track 620.0 verified Hugo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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