GSAP Technology Adoption in E-commerce
Discover 28.9k verified e-commerce stores using GSAP. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 106.9k domains. 28.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
28.9k verified active stores out of 106.9k detected · 27.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 67.9% of stores with physical delivery (19,581 stores) , followed by Custom (21.2%) and PrestaShop (3.4%) .
Base: 28,850 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,581 stores
6,128 stores
990 stores
976 stores
285 stores
162 stores
129 stores
90 stores
63 stores
40 stores
Visual Distribution
19,581 stores
6,128 stores
990 stores
976 stores
285 stores
162 stores
129 stores
90 stores
63 stores
40 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 19581 | 67.87% |
| Custom | 6128 | 21.24% |
| PrestaShop | 990 | 3.43% |
| Shopify | 976 | 3.38% |
| VirtueMart | 285 | 0.99% |
| Cafe24 | 162 | 0.56% |
| 1C-Bitrix | 129 | 0.45% |
| Magento | 90 | 0.31% |
| OpenCart | 63 | 0.22% |
| HikaShop | 40 | 0.14% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 88.0% share of detected GSAP e-commerce signals (94,055) , with Custom at 5.7% and PrestaShop at 1.1% (June 2026) .
Base: 106,877 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
94,055 websites
6,128 websites
1,204 websites
1,162 websites
369 websites
486 websites
665 websites
167 websites
93 websites
154 websites
Visual Distribution
94,055 websites
6,128 websites
1,204 websites
1,162 websites
369 websites
486 websites
665 websites
167 websites
93 websites
154 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 94055 | 88.00% |
| Custom | 6128 | 5.73% |
| PrestaShop | 1204 | 1.13% |
| Shopify | 1162 | 1.09% |
| VirtueMart | 369 | 0.35% |
| Cafe24 | 486 | 0.45% |
| 1C-Bitrix | 665 | 0.62% |
| Magento | 167 | 0.16% |
| OpenCart | 93 | 0.09% |
| HikaShop | 154 | 0.14% |
Categories Distribution
Health & Beauty stores with 15.5% of all stores (4,484 stores) , followed by Clothing & Accessories (13.6%) and Food & Beverages (12.5%) .
Base: 28,850 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,484 stores
3,937 stores
3,592 stores
1,994 stores
1,927 stores
1,266 stores
1,154 stores
1,129 stores
1,105 stores
991 stores
Visual Distribution
4,484 stores
3,937 stores
3,592 stores
1,994 stores
1,927 stores
1,266 stores
1,154 stores
1,129 stores
1,105 stores
991 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4484 | 15.54% |
| Clothing & Accessories | 3937 | 13.65% |
| Food & Beverages | 3592 | 12.45% |
| Sporting Goods & Outdoor Gear | 1994 | 6.91% |
| Home & Garden | 1927 | 6.68% |
| Business & Industrial | 1266 | 4.39% |
| Tools & Hardware | 1154 | 4.00% |
| Electronics & Technology | 1129 | 3.91% |
| Arts & Entertainment | 1105 | 3.83% |
| Jewelry & Watches | 991 | 3.44% |
Payment Providers Distribution
PayPal accounts for 30.5% of displayed detection occurrences (2,632 occurrences) , followed by MasterCard (15.8%) and American Express (12.2%) .
Base: 8,619 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,632 occurrences
1,364 occurrences
1,051 occurrences
974 occurrences
909 occurrences
470 occurrences
409 occurrences
384 occurrences
266 occurrences
160 occurrences
Visual Distribution
2,632 occurrences
1,364 occurrences
1,051 occurrences
974 occurrences
909 occurrences
470 occurrences
409 occurrences
384 occurrences
266 occurrences
160 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2632 | 30.54% |
| MasterCard | 1364 | 15.83% |
| American Express | 1051 | 12.19% |
| VISA | 974 | 11.30% |
| Stripe Connect | 909 | 10.55% |
| JCB | 470 | 5.45% |
| Klarna | 409 | 4.75% |
| Apple Pay | 384 | 4.46% |
| Google Pay | 266 | 3.09% |
| Bolt | 160 | 1.86% |
Shipping Carriers Distribution
USPS accounts for 36.7% of displayed detection occurrences (2,242 occurrences) , followed by DHL (16.3%) and UPS (12.9%) .
Base: 6,114 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,242 occurrences
999 occurrences
791 occurrences
485 occurrences
465 occurrences
372 occurrences
228 occurrences
186 occurrences
174 occurrences
172 occurrences
Visual Distribution
2,242 occurrences
999 occurrences
791 occurrences
485 occurrences
465 occurrences
372 occurrences
228 occurrences
186 occurrences
174 occurrences
172 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 2242 | 36.67% |
| DHL | 999 | 16.34% |
| UPS | 791 | 12.94% |
| DPD | 485 | 7.93% |
| FedEx | 465 | 7.61% |
| GLS | 372 | 6.08% |
| Colissimo | 228 | 3.73% |
| Royal Mail | 186 | 3.04% |
| InPost | 174 | 2.85% |
| Почта России | 172 | 2.81% |
Store Launch Timeline
Over the past 12 months, 5,517 new stores were launched in GSAP , with the highest activity in 2026-05 (260 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
260 stores launched
298 stores launched
341 stores launched
383 stores launched
435 stores launched
447 stores launched
579 stores launched
579 stores launched
541 stores launched
583 stores launched
684 stores launched
387 stores launched
Monthly Trend
4.7% of last 12 months
5.4% of last 12 months
6.2% of last 12 months
6.9% of last 12 months
7.9% of last 12 months
8.1% of last 12 months
10.5% of last 12 months
10.5% of last 12 months
9.8% of last 12 months
10.6% of last 12 months
12.4% of last 12 months
7.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 260 | 4.71% |
| 2026-04 | 298 | 5.40% |
| 2026-03 | 341 | 6.18% |
| 2026-02 | 383 | 6.94% |
| 2026-01 | 435 | 7.88% |
| 2025-12 | 447 | 8.10% |
| 2025-11 | 579 | 10.49% |
| 2025-10 | 579 | 10.49% |
| 2025-09 | 541 | 9.81% |
| 2025-08 | 583 | 10.57% |
| 2025-07 | 684 | 12.40% |
| 2025-06 | 387 | 7.01% |
Active Stores by Launch Year
Currently, 28,618 active stores in GSAP are tracked in our database , with the most stores launched in 2026 (1,731 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,731 active stores
5,543 active stores
2,454 active stores
1,867 active stores
1,762 active stores
2,312 active stores
2,116 active stores
1,329 active stores
1,478 active stores
1,305 active stores
781 active stores
657 active stores
612 active stores
816 active stores
451 active stores
Distribution by Launch Year
6.0% of tracked active stores
19.4% of tracked active stores
8.6% of tracked active stores
6.5% of tracked active stores
6.2% of tracked active stores
8.1% of tracked active stores
7.4% of tracked active stores
4.6% of tracked active stores
5.2% of tracked active stores
4.6% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1731 | 6.05% |
| 2025 | 5543 | 19.37% |
| 2024 | 2454 | 8.58% |
| 2023 | 1867 | 6.52% |
| 2022 | 1762 | 6.16% |
| 2021 | 2312 | 8.08% |
| 2020 | 2116 | 7.39% |
| 2019 | 1329 | 4.64% |
| 2018 | 1478 | 5.16% |
| 2017 | 1305 | 4.56% |
| 2016 | 781 | 2.73% |
| 2015 | 657 | 2.30% |
| 2014 | 612 | 2.14% |
| 2013 | 816 | 2.85% |
| 2012 | 451 | 1.58% |
Geographic Distribution
United States stores with 16.6% (4,775 active verified stores) , followed by India (6.0%) and Italy (4.9%) .
Base: 28,850 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,775 active verified stores
1,744 active verified stores
1,415 active verified stores
1,227 active verified stores
1,089 active verified stores
1,054 active verified stores
1,014 active verified stores
779 active verified stores
654 active verified stores
650 active verified stores
Visual Distribution
4,775 active verified stores
1,744 active verified stores
1,415 active verified stores
1,227 active verified stores
1,089 active verified stores
1,054 active verified stores
1,014 active verified stores
779 active verified stores
654 active verified stores
650 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4775 | 16.55% |
| India | 1744 | 6.05% |
| Italy | 1415 | 4.90% |
| Russia | 1227 | 4.25% |
| France | 1089 | 3.77% |
| Spain | 1054 | 3.65% |
| United Kingdom | 1014 | 3.51% |
| Germany | 779 | 2.70% |
| Poland | 654 | 2.27% |
| Greece | 650 | 2.25% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Health & Beauty
Custom
Custom - Health & Beauty
1C-Bitrix - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Gifts & Special Occasions
Custom - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Books & Media
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 106.9k | 100.00% |
| Emails | 74.2k | 69.45% |
| Phones | 58.4k | 54.64% |
| Ecommerce platform | 106.6k | 99.77% |
| Couriers | 9k | 8.46% |
| Payment Providers | 11.4k | 10.66% |
| Categories | 28.6k | 26.72% |
| Social Media | 71.2k | 66.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the GSAP e-commerce landscape:
Analyze 28.9k verified e-commerce stores on GSAP - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across GSAP e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the GSAP e-commerce intelligence?
-
We track 28.9k verified GSAP e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.3% of displayed detection occurrences (15,084 occurrences) , followed by Instagram (29.9%) and YouTube (9.9%) .
Base: 48,235 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
15,084 occurrences
14,433 occurrences
4,768 occurrences
4,577 occurrences
2,697 occurrences
2,383 occurrences
1,670 occurrences
1,407 occurrences
892 occurrences
324 occurrences
Visual Distribution
15,084 occurrences
14,433 occurrences
4,768 occurrences
4,577 occurrences
2,697 occurrences
2,383 occurrences
1,670 occurrences
1,407 occurrences
892 occurrences
324 occurrences