Google Tag Manager Technology Adoption in E-commerce
Discover 1.1m verified e-commerce stores using Google Tag Manager. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7m domains. 1.1m verified as active stores with physical delivery.
· · Next full refresh: March 2026
1.1m verified active stores out of 1.7m detected · 66.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 29.1% of stores with physical delivery (305,573 stores) , followed by Custom (26.3%) and Shopify (22.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
305,573 stores
276,433 stores
238,490 stores
44,663 stores
34,253 stores
27,285 stores
23,968 stores
20,102 stores
18,438 stores
14,813 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 305573 | 29.12% |
| Custom | 276433 | 26.34% |
| Shopify | 238490 | 22.73% |
| Magento | 44663 | 4.26% |
| PrestaShop | 34253 | 3.26% |
| Nuvemshop | 27285 | 2.60% |
| 1C-Bitrix | 23968 | 2.28% |
| BASE | 20102 | 1.92% |
| Fourthwall | 18438 | 1.76% |
| OpenCart | 14813 | 1.41% |
| Tray | 12951 | 1.23% |
| Shoptet | 10438 | 0.99% |
| Loja Integrada | 8084 | 0.77% |
| BigCommerce | 7814 | 0.74% |
| Salesforce Commerce Cloud | 6033 | 0.57% |
All Stores Distribution
WooCommerce holds 45.7% share of all Google Tag Manager e-commerce stores (688,513) , with Custom at 18.4% and Shopify at 17.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
688,513 stores
276,433 stores
261,451 stores
54,122 stores
38,854 stores
28,352 stores
47,953 stores
24,274 stores
19,516 stores
17,678 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 688513 | 45.73% |
| Custom | 276433 | 18.36% |
| Shopify | 261451 | 17.36% |
| Magento | 54122 | 3.59% |
| PrestaShop | 38854 | 2.58% |
| Nuvemshop | 28352 | 1.88% |
| 1C-Bitrix | 47953 | 3.18% |
| BASE | 24274 | 1.61% |
| Fourthwall | 19516 | 1.30% |
| OpenCart | 17678 | 1.17% |
| Tray | 13651 | 0.91% |
| Shoptet | 10723 | 0.71% |
| Loja Integrada | 8365 | 0.56% |
| BigCommerce | 8761 | 0.58% |
| Salesforce Commerce Cloud | 7006 | 0.47% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (180,682 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (9.5%) .
Base: 940,370 AI-verified stores with physical delivery and detected product categories (82.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
180,682 stores
173,367 stores
89,208 stores
72,101 stores
71,908 stores
60,808 stores
46,053 stores
42,283 stores
36,811 stores
36,394 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 180682 | 19.21% |
| Health & Beauty | 173367 | 18.44% |
| Food & Beverages | 89208 | 9.49% |
| Home & Garden | 72101 | 7.67% |
| Electronics & Technology | 71908 | 7.65% |
| Furniture & Home Decor | 60808 | 6.47% |
| Jewelry & Watches | 46053 | 4.90% |
| Gifts & Special Occasions | 42283 | 4.50% |
| Tools & Hardware | 36811 | 3.91% |
| Vehicles & Parts | 36394 | 3.87% |
| Business & Industrial | 36060 | 3.83% |
| Sporting Goods & Outdoor Gear | 33833 | 3.60% |
| Arts & Entertainment | 25607 | 2.72% |
| Pets & Pet Supplies | 20432 | 2.17% |
| Toys & Games | 14823 | 1.58% |
Payment Providers Distribution
PayPal leads with 22.8% among AI-verified physical stores (162,985 stores) , followed by MasterCard (14.5%) and American Express (9.6%) .
Base: 454,300 AI-verified physical stores with detectable payment providers (26.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
162,985 stores
103,860 stores
68,760 stores
63,023 stores
58,552 stores
51,778 stores
49,952 stores
45,081 stores
20,986 stores
19,477 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 162985 | 22.75% |
| MasterCard | 103860 | 14.50% |
| American Express | 68760 | 9.60% |
| Klarna | 63023 | 8.80% |
| Apple Pay | 58552 | 8.17% |
| Google Pay | 51778 | 7.23% |
| VISA | 49952 | 6.97% |
| Stripe Connect | 45081 | 6.29% |
| JCB | 20986 | 2.93% |
| Boleto | 19477 | 2.72% |
| AfterPay | 19333 | 2.70% |
| Amazon Pay | 15851 | 2.21% |
| Bancontact | 13189 | 1.84% |
| Mercado Pago | 12016 | 1.68% |
| Bolt | 11536 | 1.61% |
Shipping Carriers Distribution
DHL leads with 17.5% among AI-verified physical stores (69,593 stores) , followed by UPS (14.8%) and DPD (12.7%) .
Base: 359,424 AI-verified physical stores with detectable shipping carriers (21.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 69593 | 17.54% |
| UPS | 58760 | 14.81% |
| DPD | 50544 | 12.74% |
| GLS | 34508 | 8.70% |
| FedEx | 33336 | 8.40% |
| USPS | 30177 | 7.61% |
| Correios | 27599 | 6.96% |
| InPost | 13757 | 3.47% |
| Royal Mail | 12716 | 3.21% |
| PostNL | 12655 | 3.19% |
| Estes | 12485 | 3.15% |
| Почта России | 11885 | 3.00% |
| СДЭК | 11198 | 2.82% |
| TNT | 9655 | 2.43% |
| Australia Post | 7821 | 1.97% |
Store Launch Timeline
Over the past 12 months, 136,058 new stores were launched in Google Tag Manager , with the highest activity in 2026-01 (8,777 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,777 stores launched
8,662 stores launched
10,244 stores launched
11,101 stores launched
13,176 stores launched
12,335 stores launched
13,267 stores launched
11,672 stores launched
12,678 stores launched
12,238 stores launched
13,109 stores launched
8,799 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 8777 | 6.45% |
| 2025-12 | 8662 | 6.37% |
| 2025-11 | 10244 | 7.53% |
| 2025-10 | 11101 | 8.16% |
| 2025-09 | 13176 | 9.68% |
| 2025-08 | 12335 | 9.07% |
| 2025-07 | 13267 | 9.75% |
| 2025-06 | 11672 | 8.58% |
| 2025-05 | 12678 | 9.32% |
| 2025-04 | 12238 | 8.99% |
| 2025-03 | 13109 | 9.63% |
| 2025-02 | 8799 | 6.47% |
Active Stores by Launch Year
Currently, 1,124,251 active stores in Google Tag Manager are tracked in our database , with the most stores launched in 2026 (8,805 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,805 active stores
140,809 active stores
111,042 active stores
88,318 active stores
80,844 active stores
89,705 active stores
89,832 active stores
60,374 active stores
60,682 active stores
54,788 active stores
34,374 active stores
28,674 active stores
28,662 active stores
36,955 active stores
23,583 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8805 | 0.78% |
| 2025 | 140809 | 12.52% |
| 2024 | 111042 | 9.88% |
| 2023 | 88318 | 7.86% |
| 2022 | 80844 | 7.19% |
| 2021 | 89705 | 7.98% |
| 2020 | 89832 | 7.99% |
| 2019 | 60374 | 5.37% |
| 2018 | 60682 | 5.40% |
| 2017 | 54788 | 4.87% |
| 2016 | 34374 | 3.06% |
| 2015 | 28674 | 2.55% |
| 2014 | 28662 | 2.55% |
| 2013 | 36955 | 3.29% |
| 2012 | 23583 | 2.10% |
| 2011 | 22990 | 2.04% |
| 2010 | 20509 | 1.82% |
| 2009 | 19371 | 1.72% |
| 2008 | 15811 | 1.41% |
| 2007 | 14794 | 1.32% |
| 2006 | 10594 | 0.94% |
| 2005 | 9670 | 0.86% |
| 2004 | 11762 | 1.05% |
| 2003 | 10385 | 0.92% |
| 2002 | 9581 | 0.85% |
| 2001 | 12001 | 1.07% |
| 2000 | 9510 | 0.85% |
| 1999 | 7735 | 0.69% |
| 1998 | 5776 | 0.51% |
| 1997 | 3353 | 0.30% |
| 1996 | 2365 | 0.21% |
| 1995 | 597 | 0.05% |
Geographic Distribution
United States leads with 18.8% (145,043 AI-verified stores) , followed by Brazil (8.7%) and United Kingdom (6.6%) .
Base: 771,535 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
145,043 AI-verified stores
67,347 AI-verified stores
51,032 AI-verified stores
47,821 AI-verified stores
46,059 AI-verified stores
42,984 AI-verified stores
40,709 AI-verified stores
37,877 AI-verified stores
35,567 AI-verified stores
31,318 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 145043 | 18.80% |
| Brazil | 67347 | 8.73% |
| United Kingdom | 51032 | 6.61% |
| Germany | 47821 | 6.20% |
| Russia | 46059 | 5.97% |
| Japan | 42984 | 5.57% |
| Netherlands | 40709 | 5.28% |
| India | 37877 | 4.91% |
| Poland | 35567 | 4.61% |
| France | 31318 | 4.06% |
| Italy | 29691 | 3.85% |
| Australia | 29234 | 3.79% |
| Ukraine | 27644 | 3.58% |
| Spain | 23969 | 3.11% |
| Czechia | 22366 | 2.90% |
| Turkey | 21962 | 2.85% |
| Vietnam | 21174 | 2.74% |
| Canada | 19959 | 2.59% |
| Romania | 14990 | 1.94% |
| South Korea | 14789 | 1.92% |
Featured Stores
Newest entrants in Google Tag Manager's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom
Shopify - Furniture & Home Decor
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 1.0m | 59.75% |
| Phones | 598.4k | 34.94% |
| Ecommerce platform | 1.7m | 98.05% |
| Couriers | 359.4k | 20.98% |
| Payment Providers | 454.3k | 26.52% |
| Categories | 1.0m | 60.13% |
| Social Media | 1.3m | 75.55% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Get instant access to our database
- Immediate data access
- Direct download or API integration
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Maximize Your ROI
Use our detailed Google Tag Manager E-commerce Database to:
Gain actionable insights into 1.1m verified e-commerce stores on Google Tag Manager.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Google Tag Manager online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Tag Manager E-commerce Database?
-
Our database covers over 1.1m verified Google Tag Manager e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 28.9% among stores with at least one detectable social profile (725,678 stores) , followed by Facebook (28.8%) and YouTube (12.5%) .
Base: 1,294,043 stores with any detectable social profile (75.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
725,678 stores
723,765 stores
315,384 stores
164,315 stores
156,508 stores
132,346 stores
125,843 stores
101,702 stores
62,813 stores
6,755 stores
Visual Distribution