Google Hosted Libraries Technology Adoption in E-commerce
Discover 380.7k verified e-commerce stores using Google Hosted Libraries. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 515.5k domains. 380.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
380.7k verified active stores out of 515.5k detected · 73.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 30.8% of stores with physical delivery (117,345 stores) , followed by Custom (27.0%) and WooCommerce (5.9%) .
Base: 380,738 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
117,345 stores
102,870 stores
22,383 stores
20,566 stores
15,709 stores
12,258 stores
9,243 stores
6,904 stores
5,796 stores
5,777 stores
Visual Distribution
117,345 stores
102,870 stores
22,383 stores
20,566 stores
15,709 stores
12,258 stores
9,243 stores
6,904 stores
5,796 stores
5,777 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 117345 | 30.82% |
| Custom | 102870 | 27.02% |
| WooCommerce | 22383 | 5.88% |
| BASE | 20566 | 5.40% |
| Big Cartel | 15709 | 4.13% |
| Cafe24 | 12258 | 3.22% |
| BigCommerce | 9243 | 2.43% |
| PrestaShop | 6904 | 1.81% |
| Nuvemshop | 5796 | 1.52% |
| Empretienda | 5777 | 1.52% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 26.6% share of detected Google Hosted Libraries e-commerce signals (137,161) , with Custom at 20.0% and WooCommerce at 12.9% (June 2026) .
Base: 515,528 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
137,161 websites
102,870 websites
66,510 websites
23,843 websites
17,301 websites
13,462 websites
10,886 websites
7,664 websites
5,956 websites
6,290 websites
Visual Distribution
137,161 websites
102,870 websites
66,510 websites
23,843 websites
17,301 websites
13,462 websites
10,886 websites
7,664 websites
5,956 websites
6,290 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 137161 | 26.61% |
| Custom | 102870 | 19.95% |
| WooCommerce | 66510 | 12.90% |
| BASE | 23843 | 4.62% |
| Big Cartel | 17301 | 3.36% |
| Cafe24 | 13462 | 2.61% |
| BigCommerce | 10886 | 2.11% |
| PrestaShop | 7664 | 1.49% |
| Nuvemshop | 5956 | 1.16% |
| Empretienda | 6290 | 1.22% |
Categories Distribution
Clothing & Accessories stores with 15.6% of all stores (59,306 stores) , followed by Health & Beauty (11.5%) and Food & Beverages (11.3%) .
Base: 380,738 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
59,306 stores
43,636 stores
43,158 stores
26,022 stores
22,262 stores
20,155 stores
17,528 stores
15,422 stores
14,981 stores
14,899 stores
Visual Distribution
59,306 stores
43,636 stores
43,158 stores
26,022 stores
22,262 stores
20,155 stores
17,528 stores
15,422 stores
14,981 stores
14,899 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 59306 | 15.58% |
| Health & Beauty | 43636 | 11.46% |
| Food & Beverages | 43158 | 11.34% |
| Sporting Goods & Outdoor Gear | 26022 | 6.83% |
| Arts & Entertainment | 22262 | 5.85% |
| Home & Garden | 20155 | 5.29% |
| Toys & Games | 17528 | 4.60% |
| Business & Industrial | 15422 | 4.05% |
| Tools & Hardware | 14981 | 3.93% |
| Jewelry & Watches | 14899 | 3.91% |
Payment Providers Distribution
PayPal accounts for 21.6% of displayed detection occurrences (22,838 occurrences) , followed by VISA (15.6%) and MasterCard (13.4%) .
Base: 105,952 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
22,838 occurrences
16,540 occurrences
14,154 occurrences
12,955 occurrences
11,684 occurrences
10,466 occurrences
7,541 occurrences
3,370 occurrences
3,351 occurrences
3,053 occurrences
Visual Distribution
22,838 occurrences
16,540 occurrences
14,154 occurrences
12,955 occurrences
11,684 occurrences
10,466 occurrences
7,541 occurrences
3,370 occurrences
3,351 occurrences
3,053 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 22838 | 21.56% |
| VISA | 16540 | 15.61% |
| MasterCard | 14154 | 13.36% |
| Amazon Pay | 12955 | 12.23% |
| JCB | 11684 | 11.03% |
| American Express | 10466 | 9.88% |
| Stripe Connect | 7541 | 7.12% |
| Klarna | 3370 | 3.18% |
| Apple Pay | 3351 | 3.16% |
| Bolt | 3053 | 2.88% |
Shipping Carriers Distribution
UPS accounts for 20.5% of displayed detection occurrences (12,586 occurrences) , followed by USPS (16.8%) and DHL (12.6%) .
Base: 61,267 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12,586 occurrences
10,294 occurrences
7,710 occurrences
6,714 occurrences
5,033 occurrences
4,471 occurrences
4,383 occurrences
3,802 occurrences
3,659 occurrences
2,615 occurrences
Visual Distribution
12,586 occurrences
10,294 occurrences
7,710 occurrences
6,714 occurrences
5,033 occurrences
4,471 occurrences
4,383 occurrences
3,802 occurrences
3,659 occurrences
2,615 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 12586 | 20.54% |
| USPS | 10294 | 16.80% |
| DHL | 7710 | 12.58% |
| FedEx | 6714 | 10.96% |
| DPD | 5033 | 8.21% |
| GLS | 4471 | 7.30% |
| Correios | 4383 | 7.15% |
| СДЭК | 3802 | 6.21% |
| Почта России | 3659 | 5.97% |
| Royal Mail | 2615 | 4.27% |
Store Launch Timeline
Over the past 12 months, 27,992 new stores were launched in Google Hosted Libraries , with the highest activity in 2026-05 (2,685 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,685 stores launched
2,616 stores launched
2,665 stores launched
2,007 stores launched
2,310 stores launched
2,117 stores launched
2,193 stores launched
2,703 stores launched
2,614 stores launched
2,447 stores launched
2,450 stores launched
1,185 stores launched
Monthly Trend
9.6% of last 12 months
9.3% of last 12 months
9.5% of last 12 months
7.2% of last 12 months
8.3% of last 12 months
7.6% of last 12 months
7.8% of last 12 months
9.7% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
8.8% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2685 | 9.59% |
| 2026-04 | 2616 | 9.35% |
| 2026-03 | 2665 | 9.52% |
| 2026-02 | 2007 | 7.17% |
| 2026-01 | 2310 | 8.25% |
| 2025-12 | 2117 | 7.56% |
| 2025-11 | 2193 | 7.83% |
| 2025-10 | 2703 | 9.66% |
| 2025-09 | 2614 | 9.34% |
| 2025-08 | 2447 | 8.74% |
| 2025-07 | 2450 | 8.75% |
| 2025-06 | 1185 | 4.23% |
Active Stores by Launch Year
Currently, 351,740 active stores in Google Hosted Libraries are tracked in our database , with the most stores launched in 2026 (12,441 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,441 active stores
26,684 active stores
24,468 active stores
23,762 active stores
21,981 active stores
27,208 active stores
29,673 active stores
18,717 active stores
20,009 active stores
21,704 active stores
13,742 active stores
13,095 active stores
11,862 active stores
13,598 active stores
9,301 active stores
Distribution by Launch Year
3.5% of tracked active stores
7.6% of tracked active stores
7.0% of tracked active stores
6.8% of tracked active stores
6.2% of tracked active stores
7.7% of tracked active stores
8.4% of tracked active stores
5.3% of tracked active stores
5.7% of tracked active stores
6.2% of tracked active stores
3.9% of tracked active stores
3.7% of tracked active stores
3.4% of tracked active stores
3.9% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12441 | 3.54% |
| 2025 | 26684 | 7.59% |
| 2024 | 24468 | 6.96% |
| 2023 | 23762 | 6.76% |
| 2022 | 21981 | 6.25% |
| 2021 | 27208 | 7.74% |
| 2020 | 29673 | 8.44% |
| 2019 | 18717 | 5.32% |
| 2018 | 20009 | 5.69% |
| 2017 | 21704 | 6.17% |
| 2016 | 13742 | 3.91% |
| 2015 | 13095 | 3.72% |
| 2014 | 11862 | 3.37% |
| 2013 | 13598 | 3.87% |
| 2012 | 9301 | 2.64% |
Geographic Distribution
United States stores with 24.3% (92,631 active verified stores) , followed by Japan (12.3%) and United Kingdom (5.0%) .
Base: 380,738 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
92,631 active verified stores
46,801 active verified stores
18,950 active verified stores
17,013 active verified stores
12,439 active verified stores
12,351 active verified stores
11,983 active verified stores
11,045 active verified stores
10,685 active verified stores
8,891 active verified stores
Visual Distribution
92,631 active verified stores
46,801 active verified stores
18,950 active verified stores
17,013 active verified stores
12,439 active verified stores
12,351 active verified stores
11,983 active verified stores
11,045 active verified stores
10,685 active verified stores
8,891 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 92631 | 24.33% |
| Japan | 46801 | 12.29% |
| United Kingdom | 18950 | 4.98% |
| Russia | 17013 | 4.47% |
| India | 12439 | 3.27% |
| Canada | 12351 | 3.24% |
| South Korea | 11983 | 3.15% |
| Australia | 11045 | 2.90% |
| Brazil | 10685 | 2.81% |
| Argentina | 8891 | 2.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Health & Beauty
Custom
Custom
PChome
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
Empretienda - Jewelry & Watches
Nuvemshop - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 515.5k | 100.00% |
| Emails | 222.3k | 43.12% |
| Phones | 165.2k | 32.04% |
| Ecommerce platform | 509.2k | 98.76% |
| Couriers | 63.8k | 12.38% |
| Payment Providers | 83.9k | 16.27% |
| Categories | 350.6k | 68.00% |
| Social Media | 358.8k | 69.60% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Hosted Libraries e-commerce landscape:
Analyze 380.7k verified e-commerce stores on Google Hosted Libraries - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Hosted Libraries e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Hosted Libraries e-commerce intelligence?
-
We track 380.7k verified Google Hosted Libraries e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.6% of displayed detection occurrences (209,585 occurrences) , followed by Facebook (30.0%) and Twitter (11.6%) .
Base: 685,149 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
209,585 occurrences
205,421 occurrences
79,361 occurrences
68,373 occurrences
39,437 occurrences
27,112 occurrences
17,940 occurrences
17,371 occurrences
16,861 occurrences
3,688 occurrences
Visual Distribution
209,585 occurrences
205,421 occurrences
79,361 occurrences
68,373 occurrences
39,437 occurrences
27,112 occurrences
17,940 occurrences
17,371 occurrences
16,861 occurrences
3,688 occurrences