Google Analytics Technology Adoption in E-commerce
Discover 2.4m e-commerce stores using Google Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 43.6% of stores with physical delivery (1,006,535 stores) , followed by WooCommerce (32.9%) and Shopify (8.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,006,535 stores
759,199 stores
198,440 stores
79,751 stores
51,758 stores
39,964 stores
30,667 stores
27,118 stores
25,498 stores
21,875 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1006535 | 43.60% |
| WooCommerce | 759199 | 32.88% |
| Shopify | 198440 | 8.59% |
| GoDaddy Online Store | 79751 | 3.45% |
| PrestaShop | 51758 | 2.24% |
| Nuvemshop | 39964 | 1.73% |
| OpenCart | 30667 | 1.33% |
| Squarespace Commerce | 27118 | 1.17% |
| 1C-Bitrix | 25498 | 1.10% |
| Shoptet | 21875 | 0.95% |
| BigCommerce | 17443 | 0.76% |
| Magento | 16036 | 0.69% |
| Loja Integrada | 13822 | 0.60% |
| Wix eCommerce | 11556 | 0.50% |
| Tray | 9146 | 0.40% |
All Stores Distribution
Custom holds 30.6% share of all Google Analytics e-commerce stores (1,006,535) , with WooCommerce at 45.0% and Shopify at 8.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,006,535 stores
1,479,251 stores
261,828 stores
81,735 stores
59,462 stores
44,106 stores
39,745 stores
126,472 stores
52,907 stores
23,980 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1006535 | 30.63% |
| WooCommerce | 1479251 | 45.01% |
| Shopify | 261828 | 7.97% |
| GoDaddy Online Store | 81735 | 2.49% |
| PrestaShop | 59462 | 1.81% |
| Nuvemshop | 44106 | 1.34% |
| OpenCart | 39745 | 1.21% |
| Squarespace Commerce | 126472 | 3.85% |
| 1C-Bitrix | 52907 | 1.61% |
| Shoptet | 23980 | 0.73% |
| BigCommerce | 20434 | 0.62% |
| Magento | 25048 | 0.76% |
| Loja Integrada | 14561 | 0.44% |
| Wix eCommerce | 40309 | 1.23% |
| Tray | 10139 | 0.31% |
Categories Distribution
Health & Beauty leads with 16.6% of all stores (312,123 stores) , followed by Clothing & Accessories (14.8%) and Food & Beverages (10.7%) .
Top 10 Categories
312,123 stores
277,686 stores
201,552 stores
168,757 stores
137,994 stores
121,398 stores
120,399 stores
105,952 stores
78,025 stores
75,851 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 312123 | 16.59% |
| Clothing & Accessories | 277686 | 14.76% |
| Food & Beverages | 201552 | 10.71% |
| Electronics & Technology | 168757 | 8.97% |
| Home & Garden | 137994 | 7.33% |
| Vehicles & Parts | 121398 | 6.45% |
| Business & Industrial | 120399 | 6.40% |
| Furniture & Home Decor | 105952 | 5.63% |
| Tools & Hardware | 78025 | 4.15% |
| Jewelry & Watches | 75851 | 4.03% |
| Gifts & Special Occasions | 68903 | 3.66% |
| Arts & Entertainment | 68336 | 3.63% |
| Sporting Goods & Outdoor Gear | 68185 | 3.62% |
| Pets & Pet Supplies | 43324 | 2.30% |
| Books & Media | 33194 | 1.76% |
Payment Providers Distribution
PayPal leads with 24.2% among AI-verified physical stores (205,760 stores) , followed by MasterCard (15.6%) and American Express (11.3%) .
Base: 669,371 AI-verified physical stores with detectable payment providers (18.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
205,760 stores
132,478 stores
96,283 stores
87,470 stores
66,303 stores
49,618 stores
39,326 stores
35,808 stores
34,232 stores
26,942 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 205760 | 24.20% |
| MasterCard | 132478 | 15.58% |
| American Express | 96283 | 11.32% |
| Stripe Connect | 87470 | 10.29% |
| VISA | 66303 | 7.80% |
| Apple Pay | 49618 | 5.84% |
| Klarna | 39326 | 4.63% |
| Google Pay | 35808 | 4.21% |
| JCB | 34232 | 4.03% |
| Bolt | 26942 | 3.17% |
| Boleto | 20044 | 2.36% |
| Mercado Pago | 17962 | 2.11% |
| Amazon Pay | 14691 | 1.73% |
| Bancontact | 11719 | 1.38% |
| Przelewy24 | 11563 | 1.36% |
Shipping Carriers Distribution
UPS leads with 17.6% among AI-verified physical stores (95,841 stores) , followed by DHL (14.2%) and USPS (11.3%) .
Base: 544,401 AI-verified physical stores with detectable shipping carriers (15.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
95,841 stores
77,350 stores
61,646 stores
52,149 stores
51,320 stores
42,793 stores
31,972 stores
21,521 stores
20,396 stores
17,868 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 95841 | 17.60% |
| DHL | 77350 | 14.20% |
| USPS | 61646 | 11.32% |
| FedEx | 52149 | 9.58% |
| DPD | 51320 | 9.42% |
| GLS | 42793 | 7.86% |
| Correios | 31972 | 5.87% |
| Почта России | 21521 | 3.95% |
| Royal Mail | 20396 | 3.74% |
| Estes | 17868 | 3.28% |
| InPost | 16448 | 3.02% |
| TNT | 15609 | 2.87% |
| СДЭК | 15533 | 2.85% |
| PostNL | 12617 | 2.32% |
| Australia Post | 11558 | 2.12% |
Store Launch Timeline
Over the past 12 months, 333,638 new stores were launched in Google Analytics , with the highest activity in 2025-10 (27,403 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
27,403 stores launched
29,680 stores launched
29,143 stores launched
30,797 stores launched
28,062 stores launched
30,817 stores launched
30,213 stores launched
30,438 stores launched
28,832 stores launched
28,974 stores launched
26,182 stores launched
13,097 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 27403 | 8.21% |
| 2025-09 | 29680 | 8.90% |
| 2025-08 | 29143 | 8.73% |
| 2025-07 | 30797 | 9.23% |
| 2025-06 | 28062 | 8.41% |
| 2025-05 | 30817 | 9.24% |
| 2025-04 | 30213 | 9.06% |
| 2025-03 | 30438 | 9.12% |
| 2025-02 | 28832 | 8.64% |
| 2025-01 | 28974 | 8.68% |
| 2024-12 | 26182 | 7.85% |
| 2024-11 | 13097 | 3.93% |
Active Stores by Launch Year
Currently, 2,420,781 active stores in Google Analytics are tracked in our database , with the most stores launched in 2025 (294,903 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
294,903 active stores
265,892 active stores
207,617 active stores
184,867 active stores
195,116 active stores
187,452 active stores
134,489 active stores
137,031 active stores
113,584 active stores
71,566 active stores
61,163 active stores
61,984 active stores
83,155 active stores
51,017 active stores
50,092 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 294903 | 12.18% |
| 2024 | 265892 | 10.98% |
| 2023 | 207617 | 8.58% |
| 2022 | 184867 | 7.64% |
| 2021 | 195116 | 8.06% |
| 2020 | 187452 | 7.74% |
| 2019 | 134489 | 5.56% |
| 2018 | 137031 | 5.66% |
| 2017 | 113584 | 4.69% |
| 2016 | 71566 | 2.96% |
| 2015 | 61163 | 2.53% |
| 2014 | 61984 | 2.56% |
| 2013 | 83155 | 3.44% |
| 2012 | 51017 | 2.11% |
| 2011 | 50092 | 2.07% |
| 2010 | 43729 | 1.81% |
| 2009 | 40126 | 1.66% |
| 2008 | 33092 | 1.37% |
| 2007 | 31317 | 1.29% |
| 2006 | 22242 | 0.92% |
| 2005 | 19489 | 0.81% |
| 2004 | 23697 | 0.98% |
| 2003 | 19931 | 0.82% |
| 2002 | 18124 | 0.75% |
| 2001 | 21909 | 0.91% |
| 2000 | 17123 | 0.71% |
| 1999 | 12805 | 0.53% |
| 1998 | 8769 | 0.36% |
| 1997 | 4926 | 0.20% |
| 1996 | 2987 | 0.12% |
| 1995 | 587 | 0.02% |
Geographic Distribution
United States leads with 22.4% (353,873 AI-verified stores) , followed by United Kingdom (6.8%) and Brazil (6.7%) .
Base: 1,581,534 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
353,873 AI-verified stores
106,899 AI-verified stores
105,643 AI-verified stores
94,661 AI-verified stores
86,913 AI-verified stores
83,248 AI-verified stores
80,790 AI-verified stores
70,206 AI-verified stores
69,030 AI-verified stores
62,343 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 353873 | 22.38% |
| United Kingdom | 106899 | 6.76% |
| Brazil | 105643 | 6.68% |
| India | 94661 | 5.99% |
| Spain | 86913 | 5.50% |
| Russia | 83248 | 5.26% |
| Japan | 80790 | 5.11% |
| Turkey | 70206 | 4.44% |
| Ukraine | 69030 | 4.36% |
| France | 62343 | 3.94% |
| Poland | 56803 | 3.59% |
| Italy | 55472 | 3.51% |
| Vietnam | 53466 | 3.38% |
| Australia | 51816 | 3.28% |
| Netherlands | 47901 | 3.03% |
| Iran | 45554 | 2.88% |
| Canada | 43465 | 2.75% |
| Czechia | 39171 | 2.48% |
| China | 38620 | 2.44% |
| Argentina | 35660 | 2.25% |
Featured Stores
Discover the strongest performers and newest entrants in Google Analytics's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Pets & Pet Supplies
Custom
Custom
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.5m | 100.00% |
| Emails | 2.2m | 61.32% |
| Phones | 1.1m | 29.80% |
| Ecommerce platform | 3.5m | 99.01% |
| Couriers | 544.4k | 15.36% |
| Payment Providers | 669.4k | 18.89% |
| Categories | 2.4m | 68.20% |
| Social Media | 2.5m | 69.71% |
Starter Package
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Maximize Your ROI
Use our detailed Google Analytics E-commerce Database to:
Gain actionable insights into 2.4m physical stores in Google Analytics.
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Quickly find and contact the best decision-makers at Google Analytics online stores.
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Data Format & Delivery
Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the Google Analytics E-commerce Database?
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Our database covers over 2.4m Google Analytics physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.4% among stores with at least one detectable social profile (1,341,185 stores) , followed by Instagram (28.3%) and YouTube (11.3%) .
Base: 2,470,532 stores with any detectable social profile (69.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,341,185 stores
1,249,909 stores
499,827 stores
341,649 stores
256,145 stores
208,309 stores
203,023 stores
193,689 stores
114,468 stores
8,549 stores
Visual Distribution