Google Analytics Technology Adoption in E-commerce
Discover 1.8m verified e-commerce stores using Google Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.2m domains. 1.8m verified as active stores with physical delivery.
· · Next full refresh: March 2026
1.8m verified active stores out of 3.2m detected · 55.7% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 41.2% of stores with physical delivery (679,294 stores) , followed by Custom (26.5%) and Shopify (14.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
679,294 stores
436,446 stores
230,645 stores
57,160 stores
45,273 stores
33,364 stores
32,721 stores
23,542 stores
20,924 stores
18,853 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 679294 | 41.22% |
| Custom | 436446 | 26.49% |
| Shopify | 230645 | 14.00% |
| PrestaShop | 57160 | 3.47% |
| Nuvemshop | 45273 | 2.75% |
| OpenCart | 33364 | 2.02% |
| GoDaddy Online Store | 32721 | 1.99% |
| Shoptet | 23542 | 1.43% |
| 1C-Bitrix | 20924 | 1.27% |
| BigCommerce | 18853 | 1.14% |
| Magento | 18508 | 1.12% |
| Squarespace Commerce | 17718 | 1.08% |
| Loja Integrada | 13447 | 0.82% |
| Wix eCommerce | 10328 | 0.63% |
| Tray | 9649 | 0.59% |
All Stores Distribution
WooCommerce holds 55.9% share of all Google Analytics e-commerce stores (1,644,918) , with Custom at 14.8% and Shopify at 9.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,644,918 stores
436,446 stores
275,008 stores
65,821 stores
46,982 stores
41,737 stores
106,691 stores
24,422 stores
53,266 stores
20,968 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1644918 | 55.95% |
| Custom | 436446 | 14.84% |
| Shopify | 275008 | 9.35% |
| PrestaShop | 65821 | 2.24% |
| Nuvemshop | 46982 | 1.60% |
| OpenCart | 41737 | 1.42% |
| GoDaddy Online Store | 106691 | 3.63% |
| Shoptet | 24422 | 0.83% |
| 1C-Bitrix | 53266 | 1.81% |
| BigCommerce | 20968 | 0.71% |
| Magento | 26279 | 0.89% |
| Squarespace Commerce | 130708 | 4.45% |
| Loja Integrada | 13974 | 0.48% |
| Wix eCommerce | 42623 | 1.45% |
| Tray | 10339 | 0.35% |
Categories Distribution
Clothing & Accessories leads with 19.1% of all stores (274,678 stores) , followed by Health & Beauty (18.0%) and Food & Beverages (10.2%) .
Base: 1,440,173 AI-verified stores with physical delivery and detected product categories (80.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
274,678 stores
259,015 stores
147,157 stores
123,319 stores
101,987 stores
79,656 stores
73,780 stores
63,244 stores
58,456 stores
53,462 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 274678 | 19.07% |
| Health & Beauty | 259015 | 17.98% |
| Food & Beverages | 147157 | 10.22% |
| Electronics & Technology | 123319 | 8.56% |
| Home & Garden | 101987 | 7.08% |
| Furniture & Home Decor | 79656 | 5.53% |
| Jewelry & Watches | 73780 | 5.12% |
| Vehicles & Parts | 63244 | 4.39% |
| Gifts & Special Occasions | 58456 | 4.06% |
| Tools & Hardware | 53462 | 3.71% |
| Sporting Goods & Outdoor Gear | 52190 | 3.62% |
| Business & Industrial | 51654 | 3.59% |
| Arts & Entertainment | 42662 | 2.96% |
| Pets & Pet Supplies | 32825 | 2.28% |
| Toys & Games | 26088 | 1.81% |
Payment Providers Distribution
PayPal leads with 24.2% among AI-verified physical stores (209,296 stores) , followed by MasterCard (15.5%) and American Express (11.1%) .
Base: 687,700 AI-verified physical stores with detectable payment providers (21.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
209,296 stores
134,352 stores
95,810 stores
85,633 stores
65,776 stores
54,671 stores
44,105 stores
38,688 stores
30,995 stores
24,031 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 209296 | 24.18% |
| MasterCard | 134352 | 15.52% |
| American Express | 95810 | 11.07% |
| Stripe Connect | 85633 | 9.89% |
| VISA | 65776 | 7.60% |
| Apple Pay | 54671 | 6.32% |
| Klarna | 44105 | 5.09% |
| Google Pay | 38688 | 4.47% |
| JCB | 30995 | 3.58% |
| Boleto | 24031 | 2.78% |
| Mercado Pago | 21783 | 2.52% |
| Bolt | 20970 | 2.42% |
| Amazon Pay | 15359 | 1.77% |
| Bancontact | 12537 | 1.45% |
| Przelewy24 | 11668 | 1.35% |
Shipping Carriers Distribution
UPS leads with 16.8% among AI-verified physical stores (91,052 stores) , followed by DHL (14.9%) and USPS (11.2%) .
Base: 546,492 AI-verified physical stores with detectable shipping carriers (16.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
91,052 stores
80,983 stores
60,775 stores
54,259 stores
50,328 stores
43,997 stores
34,837 stores
20,905 stores
18,364 stores
16,872 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 91052 | 16.80% |
| DHL | 80983 | 14.95% |
| USPS | 60775 | 11.22% |
| DPD | 54259 | 10.01% |
| FedEx | 50328 | 9.29% |
| GLS | 43997 | 8.12% |
| Correios | 34837 | 6.43% |
| Royal Mail | 20905 | 3.86% |
| Почта России | 18364 | 3.39% |
| InPost | 16872 | 3.11% |
| Estes | 15798 | 2.92% |
| СДЭК | 14973 | 2.76% |
| TNT | 13681 | 2.52% |
| PostNL | 13318 | 2.46% |
| Australia Post | 11684 | 2.16% |
Store Launch Timeline
Over the past 12 months, 252,455 new stores were launched in Google Analytics , with the highest activity in 2026-01 (17,081 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
17,081 stores launched
18,405 stores launched
19,891 stores launched
20,671 stores launched
22,362 stores launched
21,723 stores launched
24,220 stores launched
21,522 stores launched
24,661 stores launched
22,906 stores launched
23,501 stores launched
15,512 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 17081 | 6.77% |
| 2025-12 | 18405 | 7.29% |
| 2025-11 | 19891 | 7.88% |
| 2025-10 | 20671 | 8.19% |
| 2025-09 | 22362 | 8.86% |
| 2025-08 | 21723 | 8.60% |
| 2025-07 | 24220 | 9.59% |
| 2025-06 | 21522 | 8.53% |
| 2025-05 | 24661 | 9.77% |
| 2025-04 | 22906 | 9.07% |
| 2025-03 | 23501 | 9.31% |
| 2025-02 | 15512 | 6.14% |
Active Stores by Launch Year
Currently, 1,787,584 active stores in Google Analytics are tracked in our database , with the most stores launched in 2026 (17,190 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,190 active stores
258,654 active stores
182,905 active stores
145,799 active stores
126,887 active stores
143,438 active stores
141,084 active stores
95,561 active stores
97,893 active stores
84,707 active stores
51,340 active stores
43,754 active stores
44,379 active stores
60,498 active stores
36,523 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17190 | 0.96% |
| 2025 | 258654 | 14.47% |
| 2024 | 182905 | 10.23% |
| 2023 | 145799 | 8.16% |
| 2022 | 126887 | 7.10% |
| 2021 | 143438 | 8.02% |
| 2020 | 141084 | 7.89% |
| 2019 | 95561 | 5.35% |
| 2018 | 97893 | 5.48% |
| 2017 | 84707 | 4.74% |
| 2016 | 51340 | 2.87% |
| 2015 | 43754 | 2.45% |
| 2014 | 44379 | 2.48% |
| 2013 | 60498 | 3.38% |
| 2012 | 36523 | 2.04% |
| 2011 | 35187 | 1.97% |
| 2010 | 31099 | 1.74% |
| 2009 | 28398 | 1.59% |
| 2008 | 22920 | 1.28% |
| 2007 | 21149 | 1.18% |
| 2006 | 15272 | 0.85% |
| 2005 | 13468 | 0.75% |
| 2004 | 16302 | 0.91% |
| 2003 | 13838 | 0.77% |
| 2002 | 12177 | 0.68% |
| 2001 | 14981 | 0.84% |
| 2000 | 11554 | 0.65% |
| 1999 | 8782 | 0.49% |
| 1998 | 6024 | 0.34% |
| 1997 | 3346 | 0.19% |
| 1996 | 2049 | 0.11% |
| 1995 | 426 | 0.02% |
Geographic Distribution
United States leads with 20.8% (242,594 AI-verified stores) , followed by Brazil (8.2%) and United Kingdom (7.0%) .
Base: 1,168,748 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
242,594 AI-verified stores
95,397 AI-verified stores
82,294 AI-verified stores
63,516 AI-verified stores
61,018 AI-verified stores
60,275 AI-verified stores
51,033 AI-verified stores
46,306 AI-verified stores
44,413 AI-verified stores
44,359 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 242594 | 20.76% |
| Brazil | 95397 | 8.16% |
| United Kingdom | 82294 | 7.04% |
| India | 63516 | 5.43% |
| Russia | 61018 | 5.22% |
| Ukraine | 60275 | 5.16% |
| France | 51033 | 4.37% |
| Japan | 46306 | 3.96% |
| Germany | 44413 | 3.80% |
| Poland | 44359 | 3.80% |
| Spain | 44122 | 3.78% |
| Italy | 43729 | 3.74% |
| Turkey | 43306 | 3.71% |
| Netherlands | 42205 | 3.61% |
| Vietnam | 41334 | 3.54% |
| Australia | 40427 | 3.46% |
| Czechia | 37303 | 3.19% |
| Canada | 31457 | 2.69% |
| South Korea | 27627 | 2.36% |
| Argentina | 26033 | 2.23% |
Featured Stores
Newest entrants in Google Analytics's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Electronics & Technology
GoDaddy Online Store
YouCan - Electronics & Technology
Yampi Virtual store - Health & Beauty
Custom - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.2m | 100.00% |
| Emails | 2.0m | 62.78% |
| Phones | 966.5k | 29.91% |
| Ecommerce platform | 3.2m | 98.66% |
| Couriers | 546.5k | 16.91% |
| Payment Providers | 687.7k | 21.28% |
| Categories | 1.6m | 49.67% |
| Social Media | 2.3m | 70.56% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
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Maximize Your ROI
Use our detailed Google Analytics E-commerce Database to:
Gain actionable insights into 1.8m verified e-commerce stores on Google Analytics.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Google Analytics online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Google Analytics E-commerce Database?
-
Our database covers over 1.8m verified Google Analytics e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.5% among stores with at least one detectable social profile (1,055,804 stores) , followed by Instagram (29.9%) and YouTube (10.9%) .
Base: 2,280,085 stores with any detectable social profile (70.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,055,804 stores
1,033,703 stores
375,417 stores
235,387 stores
192,149 stores
175,325 stores
154,534 stores
145,216 stores
85,724 stores
6,200 stores
Visual Distribution