Google Analytics Technology Adoption in E-commerce
Discover 1.8m verified e-commerce stores using Google Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.2m domains. 1.8m verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.8m verified active stores out of 3.2m detected · 56.6% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 41.8% of stores with physical delivery (666,721 stores) , followed by Custom (25.4%) and Shopify (12.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
666,721 stores
404,730 stores
196,631 stores
53,844 stores
52,849 stores
43,437 stores
28,877 stores
25,920 stores
23,601 stores
23,048 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 666721 | 41.78% |
| Custom | 404730 | 25.36% |
| Shopify | 196631 | 12.32% |
| GoDaddy Online Store | 53844 | 3.37% |
| PrestaShop | 52849 | 3.31% |
| Nuvemshop | 43437 | 2.72% |
| OpenCart | 28877 | 1.81% |
| Squarespace Commerce | 25920 | 1.62% |
| Shoptet | 23601 | 1.48% |
| Cafe24 | 23048 | 1.44% |
| 1C-Bitrix | 18479 | 1.16% |
| BigCommerce | 17909 | 1.12% |
| Magento | 17021 | 1.07% |
| Loja Integrada | 12269 | 0.77% |
| Wix eCommerce | 10446 | 0.65% |
All Stores Distribution
WooCommerce holds 55.8% share of all Google Analytics e-commerce stores (1,565,821) , with Custom at 14.4% and Shopify at 7.6% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,565,821 stores
404,730 stores
214,628 stores
114,139 stores
57,436 stores
44,027 stores
34,360 stores
180,209 stores
24,465 stores
26,343 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1565821 | 55.77% |
| Custom | 404730 | 14.42% |
| Shopify | 214628 | 7.64% |
| GoDaddy Online Store | 114139 | 4.07% |
| PrestaShop | 57436 | 2.05% |
| Nuvemshop | 44027 | 1.57% |
| OpenCart | 34360 | 1.22% |
| Squarespace Commerce | 180209 | 6.42% |
| Shoptet | 24465 | 0.87% |
| Cafe24 | 26343 | 0.94% |
| 1C-Bitrix | 42981 | 1.53% |
| BigCommerce | 19946 | 0.71% |
| Magento | 22159 | 0.79% |
| Loja Integrada | 12546 | 0.45% |
| Wix eCommerce | 43699 | 1.56% |
Categories Distribution
Health & Beauty leads with 15.0% of all stores (244,781 stores) , followed by Clothing & Accessories (14.9%) and Food & Beverages (11.2%) .
Base: 1,628,673 AI-verified stores with physical delivery and detected product categories (88.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
244,781 stores
243,411 stores
182,633 stores
137,362 stores
118,609 stores
95,402 stores
93,882 stores
84,172 stores
79,937 stores
70,379 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 244781 | 15.03% |
| Clothing & Accessories | 243411 | 14.95% |
| Food & Beverages | 182633 | 11.21% |
| Home & Garden | 137362 | 8.43% |
| Sporting Goods & Outdoor Gear | 118609 | 7.28% |
| Electronics & Technology | 95402 | 5.86% |
| Tools & Hardware | 93882 | 5.76% |
| Business & Industrial | 84172 | 5.17% |
| Arts & Entertainment | 79937 | 4.91% |
| Gifts & Special Occasions | 70379 | 4.32% |
| Toys & Games | 68431 | 4.20% |
| Vehicles & Parts | 64338 | 3.95% |
| Jewelry & Watches | 64183 | 3.94% |
| Furniture & Home Decor | 56974 | 3.50% |
| Pets & Pet Supplies | 24179 | 1.48% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (194,325 stores) , followed by MasterCard (15.2%) and Stripe Connect (10.2%) .
Base: 634,237 AI-verified physical stores with detectable payment providers (19.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
194,325 stores
120,112 stores
80,340 stores
76,934 stores
60,836 stores
49,563 stores
38,070 stores
34,900 stores
28,413 stores
28,103 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 194325 | 24.59% |
| MasterCard | 120112 | 15.20% |
| Stripe Connect | 80340 | 10.17% |
| American Express | 76934 | 9.74% |
| VISA | 60836 | 7.70% |
| Apple Pay | 49563 | 6.27% |
| Klarna | 38070 | 4.82% |
| Google Pay | 34900 | 4.42% |
| JCB | 28413 | 3.60% |
| Boleto | 28103 | 3.56% |
| Mercado Pago | 21772 | 2.76% |
| Bolt | 19049 | 2.41% |
| Amazon Pay | 14267 | 1.81% |
| Bancontact | 11868 | 1.50% |
| Przelewy24 | 11713 | 1.48% |
Shipping Carriers Distribution
UPS leads with 16.3% among AI-verified physical stores (79,291 stores) , followed by DHL (14.6%) and DPD (10.9%) .
Base: 497,152 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
79,291 stores
71,137 stores
52,766 stores
47,877 stores
43,749 stores
41,603 stores
32,505 stores
17,855 stores
17,737 stores
15,738 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 79291 | 16.30% |
| DHL | 71137 | 14.63% |
| DPD | 52766 | 10.85% |
| USPS | 47877 | 9.84% |
| GLS | 43749 | 9.00% |
| FedEx | 41603 | 8.55% |
| Correios | 32505 | 6.68% |
| Royal Mail | 17855 | 3.67% |
| InPost | 17737 | 3.65% |
| Почта России | 15738 | 3.24% |
| Estes | 14038 | 2.89% |
| СДЭК | 13683 | 2.81% |
| Colissimo | 13552 | 2.79% |
| TNT | 12405 | 2.55% |
| PostNL | 12378 | 2.55% |
Store Launch Timeline
Over the past 12 months, 244,944 new stores were launched in Google Analytics , with the highest activity in 2026-03 (20,590 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20,590 stores launched
15,063 stores launched
19,380 stores launched
20,548 stores launched
21,611 stores launched
22,761 stores launched
23,319 stores launched
22,018 stores launched
23,499 stores launched
21,197 stores launched
23,123 stores launched
11,835 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 20590 | 8.41% |
| 2026-02 | 15063 | 6.15% |
| 2026-01 | 19380 | 7.91% |
| 2025-12 | 20548 | 8.39% |
| 2025-11 | 21611 | 8.82% |
| 2025-10 | 22761 | 9.29% |
| 2025-09 | 23319 | 9.52% |
| 2025-08 | 22018 | 8.99% |
| 2025-07 | 23499 | 9.59% |
| 2025-06 | 21197 | 8.65% |
| 2025-05 | 23123 | 9.44% |
| 2025-04 | 11835 | 4.83% |
Active Stores by Launch Year
Currently, 1,824,449 active stores in Google Analytics are tracked in our database , with the most stores launched in 2026 (55,573 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
55,573 active stores
249,900 active stores
179,012 active stores
144,138 active stores
126,879 active stores
142,786 active stores
141,981 active stores
97,332 active stores
99,231 active stores
86,463 active stores
51,631 active stores
44,506 active stores
45,122 active stores
60,726 active stores
37,104 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 55573 | 3.05% |
| 2025 | 249900 | 13.70% |
| 2024 | 179012 | 9.81% |
| 2023 | 144138 | 7.90% |
| 2022 | 126879 | 6.95% |
| 2021 | 142786 | 7.83% |
| 2020 | 141981 | 7.78% |
| 2019 | 97332 | 5.33% |
| 2018 | 99231 | 5.44% |
| 2017 | 86463 | 4.74% |
| 2016 | 51631 | 2.83% |
| 2015 | 44506 | 2.44% |
| 2014 | 45122 | 2.47% |
| 2013 | 60726 | 3.33% |
| 2012 | 37104 | 2.03% |
| 2011 | 35501 | 1.95% |
| 2010 | 31582 | 1.73% |
| 2009 | 29094 | 1.59% |
| 2008 | 23593 | 1.29% |
| 2007 | 21633 | 1.19% |
| 2006 | 15730 | 0.86% |
| 2005 | 13852 | 0.76% |
| 2004 | 16581 | 0.91% |
| 2003 | 14129 | 0.77% |
| 2002 | 12548 | 0.69% |
| 2001 | 15198 | 0.83% |
| 2000 | 11889 | 0.65% |
| 1999 | 8883 | 0.49% |
| 1998 | 6042 | 0.33% |
| 1997 | 3343 | 0.18% |
| 1996 | 2047 | 0.11% |
| 1995 | 420 | 0.02% |
Geographic Distribution
United States leads with 23.6% (297,601 AI-verified stores) , followed by Brazil (7.1%) and United Kingdom (6.5%) .
Base: 1,262,851 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
297,601 AI-verified stores
90,163 AI-verified stores
81,615 AI-verified stores
66,032 AI-verified stores
61,125 AI-verified stores
58,652 AI-verified stores
56,250 AI-verified stores
53,347 AI-verified stores
51,271 AI-verified stores
48,661 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 297601 | 23.57% |
| Brazil | 90163 | 7.14% |
| United Kingdom | 81615 | 6.46% |
| India | 66032 | 5.23% |
| Ukraine | 61125 | 4.84% |
| Russia | 58652 | 4.64% |
| France | 56250 | 4.45% |
| Spain | 53347 | 4.22% |
| Japan | 51271 | 4.06% |
| Vietnam | 48661 | 3.85% |
| Italy | 48531 | 3.84% |
| Turkey | 48468 | 3.84% |
| Poland | 44998 | 3.56% |
| Germany | 44020 | 3.49% |
| Netherlands | 43482 | 3.44% |
| Australia | 41715 | 3.30% |
| Czechia | 37705 | 2.99% |
| Canada | 33875 | 2.68% |
| South Korea | 27878 | 2.21% |
| Argentina | 27462 | 2.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Mercado Shops
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shoptet - Arts & Entertainment
Custom
WooCommerce - Food & Beverages
Shopify - Vehicles & Parts
Upgates
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.2m | 100.00% |
| Emails | 2.0m | 60.66% |
| Phones | 942.9k | 29.04% |
| Ecommerce platform | 3.2m | 99.23% |
| Couriers | 497.2k | 15.31% |
| Payment Providers | 634.2k | 19.53% |
| Categories | 1.8m | 54.69% |
| Social Media | 2.4m | 73.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Analytics e-commerce landscape:
Analyze 1.8m verified e-commerce stores on Google Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Analytics e-commerce intelligence?
-
We track 1.8m verified Google Analytics e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.6% among stores with at least one detectable social profile (1,079,798 stores) , followed by Instagram (29.8%) and YouTube (10.9%) .
Base: 2,375,921 stores with any detectable social profile (73.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,079,798 stores
1,050,452 stores
386,149 stores
225,269 stores
202,518 stores
176,648 stores
154,886 stores
143,207 stores
99,384 stores
8,581 stores
Visual Distribution