Google Analytics Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using Google Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.1m domains. 1.7m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.7m verified active stores out of 3.1m detected · 56.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 41.2% of stores with physical delivery (634,177 stores) , followed by Custom (25.3%) and Shopify (12.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
634,177 stores
389,169 stores
198,163 stores
54,611 stores
50,730 stores
42,049 stores
27,463 stores
25,984 stores
23,444 stores
22,447 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 634177 | 41.25% |
| Custom | 389169 | 25.31% |
| Shopify | 198163 | 12.89% |
| GoDaddy Online Store | 54611 | 3.55% |
| PrestaShop | 50730 | 3.30% |
| Nuvemshop | 42049 | 2.73% |
| OpenCart | 27463 | 1.79% |
| Squarespace Commerce | 25984 | 1.69% |
| Shoptet | 23444 | 1.52% |
| Cafe24 | 22447 | 1.46% |
| BigCommerce | 17816 | 1.16% |
| 1C-Bitrix | 16235 | 1.06% |
| Magento | 16086 | 1.05% |
| Wix eCommerce | 10695 | 0.70% |
| Tray | 8485 | 0.55% |
All Stores Distribution
WooCommerce holds 55.2% share of all Google Analytics e-commerce stores (1,495,307) , with Custom at 14.4% and Shopify at 8.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,495,307 stores
389,169 stores
215,628 stores
115,442 stores
54,863 stores
42,581 stores
32,575 stores
179,535 stores
24,288 stores
25,669 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1495307 | 55.25% |
| Custom | 389169 | 14.38% |
| Shopify | 215628 | 7.97% |
| GoDaddy Online Store | 115442 | 4.27% |
| PrestaShop | 54863 | 2.03% |
| Nuvemshop | 42581 | 1.57% |
| OpenCart | 32575 | 1.20% |
| Squarespace Commerce | 179535 | 6.63% |
| Shoptet | 24288 | 0.90% |
| Cafe24 | 25669 | 0.95% |
| BigCommerce | 19848 | 0.73% |
| 1C-Bitrix | 37954 | 1.40% |
| Magento | 20659 | 0.76% |
| Wix eCommerce | 44177 | 1.63% |
| Tray | 8808 | 0.33% |
Categories Distribution
Health & Beauty leads with 15.2% of all stores (235,117 stores) , followed by Clothing & Accessories (14.9%) and Food & Beverages (11.3%) .
Base: 1,551,862 AI-verified stores with physical delivery and detected product categories (88.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
235,117 stores
231,829 stores
175,524 stores
129,474 stores
114,713 stores
89,653 stores
88,453 stores
78,952 stores
76,718 stores
67,758 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 235117 | 15.15% |
| Clothing & Accessories | 231829 | 14.94% |
| Food & Beverages | 175524 | 11.31% |
| Home & Garden | 129474 | 8.34% |
| Sporting Goods & Outdoor Gear | 114713 | 7.39% |
| Electronics & Technology | 89653 | 5.78% |
| Tools & Hardware | 88453 | 5.70% |
| Business & Industrial | 78952 | 5.09% |
| Arts & Entertainment | 76718 | 4.94% |
| Gifts & Special Occasions | 67758 | 4.37% |
| Toys & Games | 65791 | 4.24% |
| Jewelry & Watches | 60609 | 3.91% |
| Vehicles & Parts | 60433 | 3.89% |
| Furniture & Home Decor | 53830 | 3.47% |
| Pets & Pet Supplies | 23008 | 1.48% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (205,496 stores) , followed by MasterCard (15.2%) and American Express (10.6%) .
Base: 640,698 AI-verified physical stores with detectable payment providers (20.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
205,496 stores
126,843 stores
88,313 stores
83,737 stores
62,539 stores
55,054 stores
42,257 stores
39,679 stores
28,580 stores
23,387 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 205496 | 24.55% |
| MasterCard | 126843 | 15.16% |
| American Express | 88313 | 10.55% |
| Stripe Connect | 83737 | 10.00% |
| VISA | 62539 | 7.47% |
| Apple Pay | 55054 | 6.58% |
| Klarna | 42257 | 5.05% |
| Google Pay | 39679 | 4.74% |
| JCB | 28580 | 3.41% |
| Boleto | 23387 | 2.79% |
| Mercado Pago | 21501 | 2.57% |
| Bolt | 20119 | 2.40% |
| Amazon Pay | 15729 | 1.88% |
| Bancontact | 12273 | 1.47% |
| Przelewy24 | 11457 | 1.37% |
Shipping Carriers Distribution
UPS leads with 17.3% among AI-verified physical stores (90,154 stores) , followed by DHL (15.2%) and USPS (11.3%) .
Base: 510,553 AI-verified physical stores with detectable shipping carriers (16.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
90,154 stores
79,087 stores
58,757 stores
54,059 stores
49,115 stores
44,158 stores
27,179 stores
20,684 stores
17,577 stores
14,274 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 90154 | 17.30% |
| DHL | 79087 | 15.17% |
| USPS | 58757 | 11.27% |
| DPD | 54059 | 10.37% |
| FedEx | 49115 | 9.42% |
| GLS | 44158 | 8.47% |
| Correios | 27179 | 5.21% |
| Royal Mail | 20684 | 3.97% |
| InPost | 17577 | 3.37% |
| Почта России | 14274 | 2.74% |
| Estes | 14162 | 2.72% |
| Colissimo | 13967 | 2.68% |
| TNT | 12772 | 2.45% |
| PostNL | 12685 | 2.43% |
| СДЭК | 12626 | 2.42% |
Store Launch Timeline
Over the past 12 months, 229,710 new stores were launched in Google Analytics , with the highest activity in 2026-02 (15,689 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
15,689 stores launched
19,515 stores launched
20,592 stores launched
21,134 stores launched
21,645 stores launched
22,499 stores launched
21,319 stores launched
22,608 stores launched
20,573 stores launched
22,318 stores launched
20,756 stores launched
1,062 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 15689 | 6.83% |
| 2026-01 | 19515 | 8.50% |
| 2025-12 | 20592 | 8.96% |
| 2025-11 | 21134 | 9.20% |
| 2025-10 | 21645 | 9.42% |
| 2025-09 | 22499 | 9.79% |
| 2025-08 | 21319 | 9.28% |
| 2025-07 | 22608 | 9.84% |
| 2025-06 | 20573 | 8.96% |
| 2025-05 | 22318 | 9.72% |
| 2025-04 | 20756 | 9.04% |
| 2025-03 | 1062 | 0.46% |
Active Stores by Launch Year
Currently, 1,735,905 active stores in Google Analytics are tracked in our database , with the most stores launched in 2026 (35,304 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35,304 active stores
244,816 active stores
172,674 active stores
137,724 active stores
121,360 active stores
136,753 active stores
136,318 active stores
92,857 active stores
95,050 active stores
82,811 active stores
48,995 active stores
42,414 active stores
43,114 active stores
58,140 active stores
35,500 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35304 | 2.03% |
| 2025 | 244816 | 14.10% |
| 2024 | 172674 | 9.95% |
| 2023 | 137724 | 7.93% |
| 2022 | 121360 | 6.99% |
| 2021 | 136753 | 7.88% |
| 2020 | 136318 | 7.85% |
| 2019 | 92857 | 5.35% |
| 2018 | 95050 | 5.48% |
| 2017 | 82811 | 4.77% |
| 2016 | 48995 | 2.82% |
| 2015 | 42414 | 2.44% |
| 2014 | 43114 | 2.48% |
| 2013 | 58140 | 3.35% |
| 2012 | 35500 | 2.05% |
| 2011 | 34117 | 1.97% |
| 2010 | 30279 | 1.74% |
| 2009 | 27854 | 1.60% |
| 2008 | 22534 | 1.30% |
| 2007 | 20797 | 1.20% |
| 2006 | 15063 | 0.87% |
| 2005 | 13336 | 0.77% |
| 2004 | 15967 | 0.92% |
| 2003 | 13632 | 0.79% |
| 2002 | 12121 | 0.70% |
| 2001 | 14729 | 0.85% |
| 2000 | 11476 | 0.66% |
| 1999 | 8591 | 0.49% |
| 1998 | 5885 | 0.34% |
| 1997 | 3259 | 0.19% |
| 1996 | 2014 | 0.12% |
| 1995 | 421 | 0.02% |
Geographic Distribution
United States leads with 24.4% (294,078 AI-verified stores) , followed by United Kingdom (6.7%) and Brazil (5.9%) .
Base: 1,206,945 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
294,078 AI-verified stores
80,586 AI-verified stores
71,441 AI-verified stores
63,228 AI-verified stores
59,697 AI-verified stores
54,313 AI-verified stores
52,100 AI-verified stores
51,544 AI-verified stores
50,275 AI-verified stores
46,997 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 294078 | 24.37% |
| United Kingdom | 80586 | 6.68% |
| Brazil | 71441 | 5.92% |
| India | 63228 | 5.24% |
| Ukraine | 59697 | 4.95% |
| France | 54313 | 4.50% |
| Russia | 52100 | 4.32% |
| Spain | 51544 | 4.27% |
| Japan | 50275 | 4.17% |
| Italy | 46997 | 3.89% |
| Turkey | 46710 | 3.87% |
| Poland | 43312 | 3.59% |
| Germany | 42895 | 3.55% |
| Vietnam | 42801 | 3.55% |
| Netherlands | 42107 | 3.49% |
| Australia | 40742 | 3.38% |
| Czechia | 36962 | 3.06% |
| Canada | 33321 | 2.76% |
| South Korea | 27032 | 2.24% |
| Argentina | 26804 | 2.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Mercado Shops
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Yampi Virtual store - Jewelry & Watches
Shopify - Electronics & Technology
GoDaddy Online Store - Clothing & Accessories
Custom - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1m | 100.00% |
| Emails | 1.9m | 62.18% |
| Phones | 900.9k | 28.97% |
| Ecommerce platform | 3.1m | 99.23% |
| Couriers | 510.6k | 16.42% |
| Payment Providers | 640.7k | 20.60% |
| Categories | 1.7m | 54.39% |
| Social Media | 2.3m | 73.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Analytics e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Google Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Analytics e-commerce intelligence?
-
We track 1.7m verified Google Analytics e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.7% among stores with at least one detectable social profile (1,031,737 stores) , followed by Instagram (29.8%) and YouTube (11.0%) .
Base: 2,278,652 stores with any detectable social profile (73.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,031,737 stores
999,162 stores
370,244 stores
217,375 stores
194,901 stores
169,000 stores
149,082 stores
123,106 stores
95,738 stores
8,151 stores
Visual Distribution