Google Analytics Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using Google Analytics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.0m domains. 1.7m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.7m verified active stores out of 3.0m detected · 57.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 42.3% of stores with physical delivery (631,342 stores) , followed by Custom (25.2%) and Shopify (11.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
631,342 stores
376,271 stores
174,448 stores
50,062 stores
49,287 stores
41,624 stores
27,347 stores
24,627 stores
23,533 stores
22,935 stores
Visual Distribution
631,342 stores
376,271 stores
174,448 stores
50,062 stores
49,287 stores
41,624 stores
27,347 stores
24,627 stores
23,533 stores
22,935 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 631342 | 42.28% |
| Custom | 376271 | 25.20% |
| Shopify | 174448 | 11.68% |
| PrestaShop | 50062 | 3.35% |
| GoDaddy Online Store | 49287 | 3.30% |
| Nuvemshop | 41624 | 2.79% |
| OpenCart | 27347 | 1.83% |
| Squarespace Commerce | 24627 | 1.65% |
| Shoptet | 23533 | 1.58% |
| Cafe24 | 22935 | 1.54% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 56.0% share of all Google Analytics e-commerce stores (1,476,466) , with Custom at 14.3% and Shopify at 7.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,476,466 stores
376,271 stores
190,475 stores
54,112 stores
107,844 stores
42,129 stores
32,443 stores
173,706 stores
24,369 stores
26,025 stores
Visual Distribution
1,476,466 stores
376,271 stores
190,475 stores
54,112 stores
107,844 stores
42,129 stores
32,443 stores
173,706 stores
24,369 stores
26,025 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1476466 | 55.99% |
| Custom | 376271 | 14.27% |
| Shopify | 190475 | 7.22% |
| PrestaShop | 54112 | 2.05% |
| GoDaddy Online Store | 107844 | 4.09% |
| Nuvemshop | 42129 | 1.60% |
| OpenCart | 32443 | 1.23% |
| Squarespace Commerce | 173706 | 6.59% |
| Shoptet | 24369 | 0.92% |
| Cafe24 | 26025 | 0.99% |
Categories Distribution
Health & Beauty stores with 15.0% of all stores (226,515 stores) , followed by Clothing & Accessories (14.8%) and Food & Beverages (11.3%) .
Base: 1,514,781 AI-verified stores with physical delivery and detected product categories (88.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
226,515 stores
224,353 stores
171,347 stores
128,459 stores
111,377 stores
87,671 stores
86,784 stores
79,320 stores
75,634 stores
65,271 stores
Visual Distribution
226,515 stores
224,353 stores
171,347 stores
128,459 stores
111,377 stores
87,671 stores
86,784 stores
79,320 stores
75,634 stores
65,271 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 226515 | 14.95% |
| Clothing & Accessories | 224353 | 14.81% |
| Food & Beverages | 171347 | 11.31% |
| Home & Garden | 128459 | 8.48% |
| Sporting Goods & Outdoor Gear | 111377 | 7.35% |
| Tools & Hardware | 87671 | 5.79% |
| Electronics & Technology | 86784 | 5.73% |
| Business & Industrial | 79320 | 5.24% |
| Arts & Entertainment | 75634 | 4.99% |
| Gifts & Special Occasions | 65271 | 4.31% |
Payment Providers Distribution
PayPal stores with 24.1% among AI-verified physical stores (182,034 stores) , followed by MasterCard (14.7%) and Stripe Connect (10.4%) .
Base: 602,690 AI-verified physical stores with detectable payment providers (20.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
182,034 stores
111,376 stores
78,324 stores
71,935 stores
58,905 stores
47,719 stores
36,456 stores
34,962 stores
28,278 stores
27,232 stores
Visual Distribution
182,034 stores
111,376 stores
78,324 stores
71,935 stores
58,905 stores
47,719 stores
36,456 stores
34,962 stores
28,278 stores
27,232 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 182034 | 24.07% |
| MasterCard | 111376 | 14.73% |
| Stripe Connect | 78324 | 10.36% |
| American Express | 71935 | 9.51% |
| VISA | 58905 | 7.79% |
| Apple Pay | 47719 | 6.31% |
| Klarna | 36456 | 4.82% |
| Google Pay | 34962 | 4.62% |
| JCB | 28278 | 3.74% |
| Boleto | 27232 | 3.60% |
Shipping Carriers Distribution
UPS stores with 16.2% among AI-verified physical stores (75,674 stores) , followed by DHL (14.5%) and DPD (10.8%) .
Base: 470,831 AI-verified physical stores with detectable shipping carriers (15.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
75,674 stores
67,719 stores
50,720 stores
43,546 stores
42,834 stores
39,831 stores
31,446 stores
17,860 stores
17,454 stores
16,699 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 75674 | 16.18% |
| DHL | 67719 | 14.48% |
| DPD | 50720 | 10.85% |
| USPS | 43546 | 9.31% |
| GLS | 42834 | 9.16% |
| FedEx | 39831 | 8.52% |
| Correios | 31446 | 6.73% |
| Estes | 17860 | 3.82% |
| InPost | 17454 | 3.73% |
| Royal Mail | 16699 | 3.57% |
Store Launch Timeline
Over the past 12 months, 217,547 new stores were launched in Google Analytics , with the highest activity in 2026-05 (19,730 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
19,730 stores launched
18,356 stores launched
18,920 stores launched
14,774 stores launched
17,730 stores launched
18,564 stores launched
19,285 stores launched
19,797 stores launched
20,360 stores launched
19,833 stores launched
21,082 stores launched
9,116 stores launched
Monthly Trend
9.1% of last 12 months
8.4% of last 12 months
8.7% of last 12 months
6.8% of last 12 months
8.1% of last 12 months
8.5% of last 12 months
8.9% of last 12 months
9.1% of last 12 months
9.4% of last 12 months
9.1% of last 12 months
9.7% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 19730 | 9.07% |
| 2026-04 | 18356 | 8.44% |
| 2026-03 | 18920 | 8.70% |
| 2026-02 | 14774 | 6.79% |
| 2026-01 | 17730 | 8.15% |
| 2025-12 | 18564 | 8.53% |
| 2025-11 | 19285 | 8.86% |
| 2025-10 | 19797 | 9.10% |
| 2025-09 | 20360 | 9.36% |
| 2025-08 | 19833 | 9.12% |
| 2025-07 | 21082 | 9.69% |
| 2025-06 | 9116 | 4.19% |
Active Stores by Launch Year
Currently, 1,697,451 active stores in Google Analytics are tracked in our database , with the most stores launched in 2026 (90,914 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
90,914 active stores
210,999 active stores
159,639 active stores
129,728 active stores
115,077 active stores
130,846 active stores
129,994 active stores
89,745 active stores
91,746 active stores
80,400 active stores
48,015 active stores
41,393 active stores
41,787 active stores
56,379 active stores
34,719 active stores
Distribution by Launch Year
5.4% of tracked active stores
12.4% of tracked active stores
9.4% of tracked active stores
7.6% of tracked active stores
6.8% of tracked active stores
7.7% of tracked active stores
7.7% of tracked active stores
5.3% of tracked active stores
5.4% of tracked active stores
4.7% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.5% of tracked active stores
3.3% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 90914 | 5.36% |
| 2025 | 210999 | 12.43% |
| 2024 | 159639 | 9.40% |
| 2023 | 129728 | 7.64% |
| 2022 | 115077 | 6.78% |
| 2021 | 130846 | 7.71% |
| 2020 | 129994 | 7.66% |
| 2019 | 89745 | 5.29% |
| 2018 | 91746 | 5.40% |
| 2017 | 80400 | 4.74% |
| 2016 | 48015 | 2.83% |
| 2015 | 41393 | 2.44% |
| 2014 | 41787 | 2.46% |
| 2013 | 56379 | 3.32% |
| 2012 | 34719 | 2.05% |
Geographic Distribution
United States stores with 22.7% (267,320 AI-verified stores) , followed by Brazil (6.9%) and United Kingdom (6.5%) .
Base: 1,177,845 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
267,320 AI-verified stores
81,039 AI-verified stores
76,068 AI-verified stores
62,919 AI-verified stores
59,564 AI-verified stores
53,234 AI-verified stores
52,748 AI-verified stores
50,833 AI-verified stores
49,314 AI-verified stores
46,570 AI-verified stores
Visual Distribution
267,320 AI-verified stores
81,039 AI-verified stores
76,068 AI-verified stores
62,919 AI-verified stores
59,564 AI-verified stores
53,234 AI-verified stores
52,748 AI-verified stores
50,833 AI-verified stores
49,314 AI-verified stores
46,570 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 267320 | 22.70% |
| Brazil | 81039 | 6.88% |
| United Kingdom | 76068 | 6.46% |
| India | 62919 | 5.34% |
| Ukraine | 59564 | 5.06% |
| Spain | 53234 | 4.52% |
| France | 52748 | 4.48% |
| Russia | 50833 | 4.32% |
| Japan | 49314 | 4.19% |
| Italy | 46570 | 3.95% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Mercado Shops
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
Nuvemshop - Gifts & Special Occasions
Nuvemshop - Clothing & Accessories
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.0m | 100.00% |
| Emails | 1.8m | 61.00% |
| Phones | 1.4m | 45.96% |
| Ecommerce platform | 2.9m | 99.14% |
| Couriers | 470.8k | 15.94% |
| Payment Providers | 602.7k | 20.40% |
| Categories | 1.7m | 55.97% |
| Social Media | 2.2m | 73.62% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Analytics e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Google Analytics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Analytics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Analytics e-commerce intelligence?
-
We track 1.7m verified Google Analytics e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.7% among stores with at least one detectable social profile (1,006,849 stores) , followed by Instagram (29.9%) and YouTube (10.9%) .
Base: 2,174,701 stores with any detectable social profile (73.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,006,849 stores
980,223 stores
358,068 stores
201,503 stores
192,396 stores
159,870 stores
144,397 stores
130,805 stores
96,061 stores
7,306 stores
Visual Distribution
1,006,849 stores
980,223 stores
358,068 stores
201,503 stores
192,396 stores
159,870 stores
144,397 stores
130,805 stores
96,061 stores
7,306 stores