CookieYes Technology Adoption in E-commerce

Discover 168.1k e-commerce stores using CookieYes. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 77.0% of stores with physical delivery (129,120 stores) , followed by Custom (20.1%) and Shopify (1.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

129,120 stores

Custom 20.1%

33,688 stores

3,208 stores

580 stores

428 stores

175 stores

98 stores

81 stores

55 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in CookieYes
Platform Stores with Physical Delivery Percentage
WooCommerce 129120 77.00%
Custom 33688 20.09%
Shopify 3208 1.91%
PrestaShop 580 0.35%
Magento 428 0.26%
OpenCart 175 0.10%
Wix eCommerce 98 0.06%
EasyDigitalDownloads 81 0.05%
WooCommerce, EasyDigitalDownloads 74 0.04%
BigCommerce 55 0.03%
Ikas 46 0.03%
Squarespace Commerce 44 0.03%
nopCommerce 40 0.02%
Litium 31 0.02%
Commerce7 29 0.02%

All Stores Distribution

WooCommerce holds 86.2% share of all CookieYes e-commerce stores (254,885) , with Custom at 11.4% and Shopify at 1.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

254,885 stores

Custom 11.4%

33,688 stores

3,655 stores

647 stores

606 stores

238 stores

351 stores

1,032 stores

67 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in CookieYes
Platform Total Stores Percentage
WooCommerce 254885 86.16%
Custom 33688 11.39%
Shopify 3655 1.24%
PrestaShop 647 0.22%
Magento 606 0.20%
OpenCart 238 0.08%
Wix eCommerce 351 0.12%
EasyDigitalDownloads 1032 0.35%
WooCommerce, EasyDigitalDownloads 178 0.06%
BigCommerce 67 0.02%
Ikas 62 0.02%
Squarespace Commerce 276 0.09%
nopCommerce 58 0.02%
Litium 32 0.01%
Commerce7 42 0.01%

Categories Distribution

Health & Beauty leads with 16.9% of all stores (20,890 stores) , followed by Food & Beverages (14.4%) and Clothing & Accessories (12.8%) .

Top 10 Categories

Health & Beauty 16.9%

20,890 stores

Food & Beverages 14.4%

17,840 stores

Clothing & Accessories 12.8%

15,822 stores

Home & Garden 7.8%

9,642 stores

Electronics & Technology 7.4%

9,132 stores

Furniture & Home Decor 5.8%

7,208 stores

Vehicles & Parts 5.3%

6,549 stores

Business & Industrial 5.3%

6,526 stores

Jewelry & Watches 4.4%

5,393 stores

Arts & Entertainment 4.2%

5,228 stores

Visual Distribution

Distribution of top 10 CookieYes store categories (November 2025)
Distribution of categories in CookieYes e-commerce stores
Category Number of Stores Percentage
Health & Beauty 20890 16.88%
Food & Beverages 17840 14.41%
Clothing & Accessories 15822 12.78%
Home & Garden 9642 7.79%
Electronics & Technology 9132 7.38%
Furniture & Home Decor 7208 5.82%
Vehicles & Parts 6549 5.29%
Business & Industrial 6526 5.27%
Jewelry & Watches 5393 4.36%
Arts & Entertainment 5228 4.22%
Sporting Goods & Outdoor Gear 4569 3.69%
Gifts & Special Occasions 4528 3.66%
Tools & Hardware 4300 3.47%
Books & Media 3153 2.55%
Pets & Pet Supplies 2985 2.41%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (20,993 stores) , followed by MasterCard (13.3%) and Stripe Connect (12.9%) .

Base: 66,294 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

20,993 stores

9,468 stores

9,239 stores

6,864 stores

4,583 stores

VISA 6.2%

4,407 stores

3,308 stores

2,725 stores

2,175 stores

PayU 2.3%

1,623 stores

Visual Distribution

Distribution of top 10 CookieYes payment providers (November 2025)
Distribution of payment providers in CookieYes e-commerce stores
Payment Provider Store Count Market Share
PayPal 20993 29.43%
MasterCard 9468 13.27%
Stripe Connect 9239 12.95%
American Express 6864 9.62%
Klarna 4583 6.42%
VISA 4407 6.18%
Apple Pay 3308 4.64%
Google Pay 2725 3.82%
Przelewy24 2175 3.05%
PayU 1623 2.27%
BLIK 1456 2.04%
Bancontact 1312 1.84%
Bolt 1169 1.64%
Mollie 1105 1.55%
iDEAL 917 1.29%

Shipping Carriers Distribution

DHL leads with 16.2% among AI-verified physical stores (6,757 stores) , followed by DPD (13.9%) and UPS (12.5%) .

Base: 46,636 AI-verified physical stores with detectable shipping carriers (15.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.2%

6,757 stores

DPD 13.9%

5,791 stores

UPS 12.5%

5,230 stores

GLS 10.7%

4,483 stores

2,817 stores

FedEx 6.2%

2,602 stores

2,436 stores

Estes 5.2%

2,166 stores

2,004 stores

USPS 3.5%

1,480 stores

Visual Distribution

Distribution of top 10 CookieYes shipping carriers (November 2025)
Distribution of shipping carriers in CookieYes e-commerce stores
Shipping Carrier Store Count Market Share
DHL 6757 16.18%
DPD 5791 13.86%
UPS 5230 12.52%
GLS 4483 10.73%
Royal Mail 2817 6.74%
FedEx 2602 6.23%
InPost 2436 5.83%
Estes 2166 5.19%
Correos 2004 4.80%
USPS 1480 3.54%
PostNL 1473 3.53%
TNT 1301 3.11%
Correios 1134 2.71%
Colissimo 1124 2.69%
Omniva 975 2.33%

Store Launch Timeline

Over the past 12 months, 22,162 new stores were launched in CookieYes , with the highest activity in 2025-10 (1,932 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.7%

1,932 stores launched

2025-09 9.5%

2,096 stores launched

2025-08 8.8%

1,952 stores launched

2025-07 7.9%

1,743 stores launched

2025-06 7.6%

1,676 stores launched

2025-05 8.7%

1,938 stores launched

2025-04 8.6%

1,905 stores launched

2025-03 9.5%

2,112 stores launched

2025-02 8.8%

1,946 stores launched

2025-01 9.6%

2,138 stores launched

2024-12 7.9%

1,745 stores launched

2024-11 4.4%

979 stores launched

Monthly Trend

Monthly store launches in CookieYes (November 2025)
Monthly store launches in CookieYes over the past 12 months
Month Stores Launched Percentage
2025-10 1932 8.72%
2025-09 2096 9.46%
2025-08 1952 8.81%
2025-07 1743 7.86%
2025-06 1676 7.56%
2025-05 1938 8.74%
2025-04 1905 8.60%
2025-03 2112 9.53%
2025-02 1946 8.78%
2025-01 2138 9.65%
2024-12 1745 7.87%
2024-11 979 4.42%

Active Stores by Launch Year

Currently, 167,782 active stores in CookieYes are tracked in our database , with the most stores launched in 2025 (19,458 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.6%

19,458 active stores

2024 10.8%

18,037 active stores

2023 7.9%

13,208 active stores

2022 7.1%

11,990 active stores

2021 8.9%

14,904 active stores

2020 8.4%

14,165 active stores

2019 5.6%

9,382 active stores

2018 5.5%

9,155 active stores

2017 4.4%

7,374 active stores

2016 2.9%

4,852 active stores

2015 2.5%

4,122 active stores

2014 2.5%

4,113 active stores

2013 3.3%

5,610 active stores

2012 2.1%

3,442 active stores

2011 2.1%

3,480 active stores

Distribution by Launch Year

Active stores in CookieYes by original launch year (November 2025)
Active stores in CookieYes by launch year
Launch Year Active Stores Percentage
2025 19458 11.60%
2024 18037 10.75%
2023 13208 7.87%
2022 11990 7.15%
2021 14904 8.88%
2020 14165 8.44%
2019 9382 5.59%
2018 9155 5.46%
2017 7374 4.39%
2016 4852 2.89%
2015 4122 2.46%
2014 4113 2.45%
2013 5610 3.34%
2012 3442 2.05%
2011 3480 2.07%
2010 3112 1.85%
2009 3011 1.79%
2008 2360 1.41%
2007 2403 1.43%
2006 1719 1.02%
2005 1373 0.82%
2004 1869 1.11%
2003 1618 0.96%
2002 1554 0.93%
2001 1881 1.12%
2000 1421 0.85%
1999 994 0.59%
1998 611 0.36%
1997 330 0.20%
1996 192 0.11%
1995 42 0.03%

Social Media Usage

Facebook leads with 33.1% among stores with at least one detectable social profile (97,149 stores) , followed by Instagram (30.7%) and YouTube (9.8%) .

Base: 205,984 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.1%

97,149 stores

Instagram 30.7%

90,351 stores

YouTube 9.8%

28,850 stores

LinkedIn 6.8%

19,937 stores

Twitter 6.6%

19,506 stores

TikTok 4.4%

12,866 stores

Pinterest 3.5%

10,172 stores

WhatsApp 2.9%

8,437 stores

X 2.0%

5,864 stores

Vimeo 0.3%

777 stores

Visual Distribution

Distribution of social media platforms in CookieYes (November 2025)
Distribution of social media platforms in CookieYes e-commerce stores
Social Platform Store Count Market Share
Facebook 97149 33.05%
Instagram 90351 30.74%
YouTube 28850 9.82%
LinkedIn 19937 6.78%
Twitter 19506 6.64%
TikTok 12866 4.38%
Pinterest 10172 3.46%
WhatsApp 8437 2.87%
X 5864 2.00%
Vimeo 777 0.26%

Geographic Distribution

Spain leads with 18.7% (23,058 AI-verified stores) , followed by United Kingdom (11.2%) and Italy (10.7%) .

Base: 123,246 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Spain 18.7%

23,058 AI-verified stores

13,795 AI-verified stores

Italy 10.7%

13,186 AI-verified stores

11,330 AI-verified stores

10,928 AI-verified stores

7,615 AI-verified stores

5,269 AI-verified stores

4,997 AI-verified stores

4,553 AI-verified stores

4,282 AI-verified stores

Visual Distribution

Geographic distribution of stores using CookieYes (November 2025)
Geographic distribution of stores using CookieYes
Country AI-Verified Store Count Market Share
Spain 23058 18.71%
United Kingdom 13795 11.19%
Italy 13186 10.70%
United States 11330 9.19%
Poland 10928 8.87%
France 7615 6.18%
Netherlands 5269 4.28%
Greece 4997 4.05%
Brazil 4553 3.69%
Germany 4282 3.47%
Romania 3924 3.18%
Hungary 3789 3.07%
Lithuania 2421 1.96%
Sweden 2358 1.91%
Denmark 2051 1.66%
Canada 1992 1.62%
Bulgaria 1971 1.60%
Portugal 1965 1.59%
Slovakia 1892 1.54%
Ireland 1870 1.52%

Dataset Coverage

Field Rows count Coverage
Website 298.7k 100.00%
Emails 215.2k 72.05%
Phones 113.4k 37.97%
Ecommerce platform 297.0k 99.42%
Couriers 46.6k 15.61%
Payment Providers 66.3k 22.19%
Categories 187.1k 62.64%
Social Media 206.0k 68.95%

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Frequently Asked Questions

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Our database covers over 168.1k CookieYes physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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