CookieYes Technology Adoption in E-commerce

Discover 164.7k e-commerce stores using CookieYes. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 76.7% of stores with physical delivery (126,096 stores) , followed by Custom (20.4%) and Shopify (1.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

126,096 stores

Custom 20.4%

33,525 stores

3,118 stores

548 stores

411 stores

168 stores

96 stores

77 stores

54 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in CookieYes
Platform Stores with Physical Delivery Percentage
WooCommerce 126096 76.73%
Custom 33525 20.40%
Shopify 3118 1.90%
PrestaShop 548 0.33%
Magento 411 0.25%
OpenCart 168 0.10%
Wix eCommerce 96 0.06%
EasyDigitalDownloads 77 0.05%
WooCommerce, EasyDigitalDownloads 69 0.04%
BigCommerce 54 0.03%
Squarespace Commerce 43 0.03%
nopCommerce 41 0.02%
Litium 31 0.02%
Ikas 30 0.02%
Commerce7 27 0.02%

All Stores Distribution

WooCommerce holds 86.1% share of all CookieYes e-commerce stores (251,767) , with Custom at 11.5% and Shopify at 1.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

251,767 stores

Custom 11.5%

33,525 stores

3,558 stores

615 stores

590 stores

230 stores

347 stores

1,031 stores

65 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in CookieYes
Platform Total Stores Percentage
WooCommerce 251767 86.12%
Custom 33525 11.47%
Shopify 3558 1.22%
PrestaShop 615 0.21%
Magento 590 0.20%
OpenCart 230 0.08%
Wix eCommerce 347 0.12%
EasyDigitalDownloads 1031 0.35%
WooCommerce, EasyDigitalDownloads 173 0.06%
BigCommerce 65 0.02%
Squarespace Commerce 275 0.09%
nopCommerce 59 0.02%
Litium 32 0.01%
Ikas 47 0.02%
Commerce7 40 0.01%

Categories Distribution

Health & Beauty leads with 16.9% of all stores (20,487 stores) , followed by Food & Beverages (14.4%) and Clothing & Accessories (12.9%) .

Top 10 Categories

Health & Beauty 16.9%

20,487 stores

Food & Beverages 14.4%

17,468 stores

Clothing & Accessories 12.9%

15,610 stores

Home & Garden 7.8%

9,426 stores

Electronics & Technology 7.4%

8,994 stores

Furniture & Home Decor 5.8%

7,026 stores

Vehicles & Parts 5.3%

6,451 stores

Business & Industrial 5.2%

6,290 stores

Jewelry & Watches 4.4%

5,310 stores

Arts & Entertainment 4.2%

5,124 stores

Visual Distribution

Distribution of top 10 CookieYes store categories (November 2025)
Distribution of categories in CookieYes e-commerce stores
Category Number of Stores Percentage
Health & Beauty 20487 16.89%
Food & Beverages 17468 14.40%
Clothing & Accessories 15610 12.87%
Home & Garden 9426 7.77%
Electronics & Technology 8994 7.42%
Furniture & Home Decor 7026 5.79%
Vehicles & Parts 6451 5.32%
Business & Industrial 6290 5.19%
Jewelry & Watches 5310 4.38%
Arts & Entertainment 5124 4.22%
Gifts & Special Occasions 4459 3.68%
Sporting Goods & Outdoor Gear 4441 3.66%
Tools & Hardware 4208 3.47%
Books & Media 3088 2.55%
Pets & Pet Supplies 2908 2.40%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (20,840 stores) , followed by MasterCard (13.2%) and Stripe Connect (13.0%) .

Base: 65,964 AI-verified physical stores with detectable payment providers (22.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

20,840 stores

9,390 stores

9,213 stores

6,841 stores

4,545 stores

VISA 6.2%

4,372 stores

3,289 stores

2,704 stores

2,157 stores

PayU 2.3%

1,600 stores

Visual Distribution

Distribution of top 10 CookieYes payment providers (November 2025)
Distribution of payment providers in CookieYes e-commerce stores
Payment Provider Store Count Market Share
PayPal 20840 29.41%
MasterCard 9390 13.25%
Stripe Connect 9213 13.00%
American Express 6841 9.65%
Klarna 4545 6.41%
VISA 4372 6.17%
Apple Pay 3289 4.64%
Google Pay 2704 3.82%
Przelewy24 2157 3.04%
PayU 1600 2.26%
BLIK 1439 2.03%
Bancontact 1310 1.85%
Bolt 1152 1.63%
Mollie 1107 1.56%
iDEAL 910 1.28%

Shipping Carriers Distribution

DHL leads with 16.2% among AI-verified physical stores (6,725 stores) , followed by DPD (13.9%) and UPS (12.5%) .

Base: 46,347 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.2%

6,725 stores

DPD 13.9%

5,782 stores

UPS 12.5%

5,180 stores

GLS 10.8%

4,483 stores

2,801 stores

FedEx 6.1%

2,533 stores

2,433 stores

Estes 5.2%

2,175 stores

1,985 stores

1,474 stores

Visual Distribution

Distribution of top 10 CookieYes shipping carriers (November 2025)
Distribution of shipping carriers in CookieYes e-commerce stores
Shipping Carrier Store Count Market Share
DHL 6725 16.18%
DPD 5782 13.91%
UPS 5180 12.47%
GLS 4483 10.79%
Royal Mail 2801 6.74%
FedEx 2533 6.10%
InPost 2433 5.86%
Estes 2175 5.23%
Correos 1985 4.78%
PostNL 1474 3.55%
USPS 1466 3.53%
TNT 1292 3.11%
Correios 1132 2.72%
Colissimo 1124 2.70%
Omniva 969 2.33%

Store Launch Timeline

Over the past 12 months, 22,033 new stores were launched in CookieYes , with the highest activity in 2025-10 (1,867 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.5%

1,867 stores launched

2025-09 9.4%

2,073 stores launched

2025-08 8.8%

1,929 stores launched

2025-07 7.7%

1,701 stores launched

2025-06 7.4%

1,629 stores launched

2025-05 8.7%

1,911 stores launched

2025-04 8.4%

1,857 stores launched

2025-03 9.4%

2,075 stores launched

2025-02 8.6%

1,905 stores launched

2025-01 9.5%

2,092 stores launched

2024-12 7.7%

1,701 stores launched

2024-11 5.9%

1,293 stores launched

Monthly Trend

Monthly store launches in CookieYes (November 2025)
Monthly store launches in CookieYes over the past 12 months
Month Stores Launched Percentage
2025-10 1867 8.47%
2025-09 2073 9.41%
2025-08 1929 8.76%
2025-07 1701 7.72%
2025-06 1629 7.39%
2025-05 1911 8.67%
2025-04 1857 8.43%
2025-03 2075 9.42%
2025-02 1905 8.65%
2025-01 2092 9.49%
2024-12 1701 7.72%
2024-11 1293 5.87%

Active Stores by Launch Year

Currently, 164,461 active stores in CookieYes are tracked in our database , with the most stores launched in 2025 (19,056 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.6%

19,056 active stores

2024 10.9%

17,851 active stores

2023 8.0%

13,156 active stores

2022 7.2%

11,817 active stores

2021 8.9%

14,615 active stores

2020 8.5%

13,950 active stores

2019 5.6%

9,130 active stores

2018 5.4%

8,942 active stores

2017 4.4%

7,195 active stores

2016 2.9%

4,731 active stores

2015 2.4%

4,024 active stores

2014 2.4%

3,993 active stores

2013 3.3%

5,468 active stores

2012 2.1%

3,383 active stores

2011 2.0%

3,363 active stores

Distribution by Launch Year

Active stores in CookieYes by original launch year (November 2025)
Active stores in CookieYes by launch year
Launch Year Active Stores Percentage
2025 19056 11.59%
2024 17851 10.85%
2023 13156 8.00%
2022 11817 7.19%
2021 14615 8.89%
2020 13950 8.48%
2019 9130 5.55%
2018 8942 5.44%
2017 7195 4.37%
2016 4731 2.88%
2015 4024 2.45%
2014 3993 2.43%
2013 5468 3.32%
2012 3383 2.06%
2011 3363 2.04%
2010 3018 1.84%
2009 2901 1.76%
2008 2276 1.38%
2007 2353 1.43%
2006 1668 1.01%
2005 1332 0.81%
2004 1826 1.11%
2003 1594 0.97%
2002 1507 0.92%
2001 1835 1.12%
2000 1369 0.83%
1999 973 0.59%
1998 594 0.36%
1997 315 0.19%
1996 184 0.11%
1995 42 0.03%

Social Media Usage

Facebook leads with 33.2% among stores with at least one detectable social profile (95,060 stores) , followed by Instagram (30.7%) and YouTube (9.7%) .

Base: 203,158 stores with any detectable social profile (68.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.2%

95,060 stores

Instagram 30.7%

88,091 stores

YouTube 9.7%

27,938 stores

Twitter 6.8%

19,406 stores

LinkedIn 6.7%

19,190 stores

TikTok 4.3%

12,415 stores

Pinterest 3.4%

9,867 stores

WhatsApp 2.9%

8,289 stores

X 2.0%

5,596 stores

Vimeo 0.3%

751 stores

Visual Distribution

Distribution of social media platforms in CookieYes (November 2025)
Distribution of social media platforms in CookieYes e-commerce stores
Social Platform Store Count Market Share
Facebook 95060 33.17%
Instagram 88091 30.74%
YouTube 27938 9.75%
Twitter 19406 6.77%
LinkedIn 19190 6.70%
TikTok 12415 4.33%
Pinterest 9867 3.44%
WhatsApp 8289 2.89%
X 5596 1.95%
Vimeo 751 0.26%

Geographic Distribution

Spain leads with 18.7% (22,671 AI-verified stores) , followed by United Kingdom (11.2%) and Italy (10.7%) .

Base: 120,925 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Spain 18.7%

22,671 AI-verified stores

13,562 AI-verified stores

Italy 10.7%

12,917 AI-verified stores

11,005 AI-verified stores

10,725 AI-verified stores

7,479 AI-verified stores

5,204 AI-verified stores

4,900 AI-verified stores

4,450 AI-verified stores

4,260 AI-verified stores

Visual Distribution

Geographic distribution of stores using CookieYes (November 2025)
Geographic distribution of stores using CookieYes
Country AI-Verified Store Count Market Share
Spain 22671 18.75%
United Kingdom 13562 11.22%
Italy 12917 10.68%
United States 11005 9.10%
Poland 10725 8.87%
France 7479 6.18%
Netherlands 5204 4.30%
Greece 4900 4.05%
Brazil 4450 3.68%
Germany 4260 3.52%
Romania 3878 3.21%
Hungary 3684 3.05%
Lithuania 2365 1.96%
Sweden 2293 1.90%
Denmark 2026 1.68%
Portugal 1937 1.60%
Canada 1924 1.59%
Bulgaria 1919 1.59%
Slovakia 1881 1.56%
Ireland 1845 1.53%

Dataset Coverage

Field Rows count Coverage
Website 295.2k 100.00%
Emails 213.7k 72.39%
Phones 112.0k 37.93%
Ecommerce platform 293.5k 99.43%
Couriers 46.3k 15.70%
Payment Providers 66.0k 22.34%
Categories 184.4k 62.47%
Social Media 203.2k 68.81%

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Frequently Asked Questions

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Our database covers over 164.7k CookieYes physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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