CookieYes Technology Adoption in E-commerce

Discover 180.2k e-commerce stores using CookieYes. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 79.1% of stores with physical delivery (142,297 stores) , followed by Custom (18.0%) and Shopify (1.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

142,297 stores

Custom 18.0%

32,313 stores

3,406 stores

644 stores

455 stores

188 stores

104 stores

102 stores

Ikas 0.0%

48 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in CookieYes
Platform Stores with Physical Delivery Percentage
WooCommerce 142297 79.13%
Custom 32313 17.97%
Shopify 3406 1.89%
PrestaShop 644 0.36%
Magento 455 0.25%
OpenCart 188 0.10%
Wix eCommerce 104 0.06%
EasyDigitalDownloads 102 0.06%
WooCommerce, EasyDigitalDownloads 68 0.04%
Ikas 48 0.03%
nopCommerce 48 0.03%
BigCommerce 48 0.03%
Squarespace Commerce 43 0.02%
EasyDigitalDownloads, WooCommerce 41 0.02%
Litium 31 0.02%

All Stores Distribution

WooCommerce holds 87.4% share of all CookieYes e-commerce stores (278,080) , with Custom at 10.2% and Shopify at 1.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

278,080 stores

Custom 10.2%

32,313 stores

3,748 stores

716 stores

687 stores

246 stores

377 stores

1,188 stores

Ikas 0.0%

59 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in CookieYes
Platform Total Stores Percentage
WooCommerce 278080 87.39%
Custom 32313 10.15%
Shopify 3748 1.18%
PrestaShop 716 0.23%
Magento 687 0.22%
OpenCart 246 0.08%
Wix eCommerce 377 0.12%
EasyDigitalDownloads 1188 0.37%
WooCommerce, EasyDigitalDownloads 216 0.07%
Ikas 59 0.02%
nopCommerce 62 0.02%
BigCommerce 58 0.02%
Squarespace Commerce 270 0.08%
EasyDigitalDownloads, WooCommerce 164 0.05%
Litium 32 0.01%

Categories Distribution

Health & Beauty leads with 17.1% of all stores (22,493 stores) , followed by Food & Beverages (14.6%) and Clothing & Accessories (13.0%) .

Top 10 Categories

Health & Beauty 17.1%

22,493 stores

Food & Beverages 14.6%

19,151 stores

Clothing & Accessories 13.0%

17,083 stores

Home & Garden 7.7%

10,088 stores

Electronics & Technology 7.4%

9,686 stores

Furniture & Home Decor 5.8%

7,608 stores

Business & Industrial 5.2%

6,771 stores

Vehicles & Parts 5.1%

6,757 stores

Jewelry & Watches 4.4%

5,788 stores

Arts & Entertainment 4.2%

5,501 stores

Visual Distribution

Distribution of top 10 CookieYes store categories (December 2025)
Distribution of categories in CookieYes e-commerce stores
Category Number of Stores Percentage
Health & Beauty 22493 17.11%
Food & Beverages 19151 14.57%
Clothing & Accessories 17083 13.00%
Home & Garden 10088 7.67%
Electronics & Technology 9686 7.37%
Furniture & Home Decor 7608 5.79%
Business & Industrial 6771 5.15%
Vehicles & Parts 6757 5.14%
Jewelry & Watches 5788 4.40%
Arts & Entertainment 5501 4.18%
Gifts & Special Occasions 4804 3.65%
Sporting Goods & Outdoor Gear 4742 3.61%
Tools & Hardware 4491 3.42%
Books & Media 3332 2.53%
Pets & Pet Supplies 3154 2.40%

Payment Providers Distribution

PayPal leads with 29.1% among AI-verified physical stores (22,926 stores) , followed by MasterCard (13.4%) and Stripe Connect (13.2%) .

Base: 72,331 AI-verified physical stores with detectable payment providers (22.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.1%

22,926 stores

10,514 stores

10,381 stores

7,570 stores

4,956 stores

VISA 6.2%

4,848 stores

3,751 stores

3,053 stores

2,381 stores

PayU 2.3%

1,783 stores

Visual Distribution

Distribution of top 10 CookieYes payment providers (December 2025)
Distribution of payment providers in CookieYes e-commerce stores
Payment Provider Store Count Market Share
PayPal 22926 29.14%
MasterCard 10514 13.36%
Stripe Connect 10381 13.19%
American Express 7570 9.62%
Klarna 4956 6.30%
VISA 4848 6.16%
Apple Pay 3751 4.77%
Google Pay 3053 3.88%
Przelewy24 2381 3.03%
PayU 1783 2.27%
BLIK 1639 2.08%
Bancontact 1392 1.77%
Bolt 1248 1.59%
Mollie 1201 1.53%
iDEAL 1035 1.32%

Shipping Carriers Distribution

DHL leads with 16.0% among AI-verified physical stores (7,276 stores) , followed by DPD (13.8%) and UPS (12.5%) .

Base: 50,384 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.0%

7,276 stores

DPD 13.8%

6,293 stores

UPS 12.5%

5,708 stores

GLS 10.8%

4,925 stores

3,097 stores

FedEx 6.1%

2,789 stores

2,682 stores

Estes 5.3%

2,391 stores

2,172 stores

1,661 stores

Visual Distribution

Distribution of top 10 CookieYes shipping carriers (December 2025)
Distribution of shipping carriers in CookieYes e-commerce stores
Shipping Carrier Store Count Market Share
DHL 7276 15.98%
DPD 6293 13.82%
UPS 5708 12.54%
GLS 4925 10.82%
Royal Mail 3097 6.80%
FedEx 2789 6.13%
InPost 2682 5.89%
Estes 2391 5.25%
Correos 2172 4.77%
PostNL 1661 3.65%
USPS 1613 3.54%
TNT 1367 3.00%
Correios 1241 2.73%
Colissimo 1235 2.71%
Omniva 1084 2.38%

Store Launch Timeline

Over the past 12 months, 22,445 new stores were launched in CookieYes , with the highest activity in 2025-11 (1,797 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.0%

1,797 stores launched

2025-10 8.0%

1,793 stores launched

2025-09 9.0%

2,016 stores launched

2025-08 8.3%

1,857 stores launched

2025-07 7.8%

1,748 stores launched

2025-06 7.8%

1,740 stores launched

2025-05 9.1%

2,034 stores launched

2025-04 8.8%

1,965 stores launched

2025-03 10.2%

2,288 stores launched

2025-02 9.2%

2,066 stores launched

2025-01 9.9%

2,225 stores launched

2024-12 4.1%

916 stores launched

Monthly Trend

Monthly store launches in CookieYes (December 2025)
Monthly store launches in CookieYes over the past 12 months
Month Stores Launched Percentage
2025-11 1797 8.01%
2025-10 1793 7.99%
2025-09 2016 8.98%
2025-08 1857 8.27%
2025-07 1748 7.79%
2025-06 1740 7.75%
2025-05 2034 9.06%
2025-04 1965 8.75%
2025-03 2288 10.19%
2025-02 2066 9.20%
2025-01 2225 9.91%
2024-12 916 4.08%

Active Stores by Launch Year

Currently, 179,842 active stores in CookieYes are tracked in our database , with the most stores launched in 2025 (21,538 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.0%

21,538 active stores

2024 10.7%

19,246 active stores

2023 7.9%

14,160 active stores

2022 7.2%

12,978 active stores

2021 9.0%

16,201 active stores

2020 8.6%

15,463 active stores

2019 5.7%

10,282 active stores

2018 5.6%

10,094 active stores

2017 4.6%

8,212 active stores

2016 2.8%

5,022 active stores

2015 2.4%

4,252 active stores

2014 2.4%

4,349 active stores

2013 3.2%

5,752 active stores

2012 2.0%

3,569 active stores

2011 2.0%

3,586 active stores

Distribution by Launch Year

Active stores in CookieYes by original launch year (December 2025)
Active stores in CookieYes by launch year
Launch Year Active Stores Percentage
2025 21538 11.98%
2024 19246 10.70%
2023 14160 7.87%
2022 12978 7.22%
2021 16201 9.01%
2020 15463 8.60%
2019 10282 5.72%
2018 10094 5.61%
2017 8212 4.57%
2016 5022 2.79%
2015 4252 2.36%
2014 4349 2.42%
2013 5752 3.20%
2012 3569 1.98%
2011 3586 1.99%
2010 3236 1.80%
2009 3133 1.74%
2008 2419 1.35%
2007 2450 1.36%
2006 1764 0.98%
2005 1455 0.81%
2004 1900 1.06%
2003 1658 0.92%
2002 1574 0.88%
2001 1905 1.06%
2000 1465 0.81%
1999 1000 0.56%
1998 623 0.35%
1997 326 0.18%
1996 185 0.10%
1995 45 0.03%

Social Media Usage

Facebook leads with 33.1% among stores with at least one detectable social profile (110,395 stores) , followed by Instagram (30.1%) and YouTube (9.7%) .

Base: 230,499 stores with any detectable social profile (71.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.1%

110,395 stores

Instagram 30.1%

100,645 stores

YouTube 9.7%

32,395 stores

LinkedIn 6.8%

22,801 stores

Twitter 6.6%

21,890 stores

TikTok 4.4%

14,782 stores

Pinterest 3.5%

11,734 stores

X 2.8%

9,507 stores

WhatsApp 2.7%

8,994 stores

Vimeo 0.3%

876 stores

Visual Distribution

Distribution of social media platforms in CookieYes (December 2025)
Distribution of social media platforms in CookieYes e-commerce stores
Social Platform Store Count Market Share
Facebook 110395 33.05%
Instagram 100645 30.13%
YouTube 32395 9.70%
LinkedIn 22801 6.83%
Twitter 21890 6.55%
TikTok 14782 4.43%
Pinterest 11734 3.51%
X 9507 2.85%
WhatsApp 8994 2.69%
Vimeo 876 0.26%

Geographic Distribution

Spain leads with 18.5% (24,305 AI-verified stores) , followed by United Kingdom (11.3%) and Italy (10.6%) .

Base: 131,519 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Spain 18.5%

24,305 AI-verified stores

14,885 AI-verified stores

Italy 10.6%

13,951 AI-verified stores

12,122 AI-verified stores

11,434 AI-verified stores

7,964 AI-verified stores

5,649 AI-verified stores

5,536 AI-verified stores

4,834 AI-verified stores

4,683 AI-verified stores

Visual Distribution

Geographic distribution of stores using CookieYes (December 2025)
Geographic distribution of stores using CookieYes
Country AI-Verified Store Count Market Share
Spain 24305 18.48%
United Kingdom 14885 11.32%
Italy 13951 10.61%
United States 12122 9.22%
Poland 11434 8.69%
France 7964 6.06%
Netherlands 5649 4.30%
Greece 5536 4.21%
Brazil 4834 3.68%
Romania 4683 3.56%
Germany 4387 3.34%
Hungary 4113 3.13%
Sweden 2581 1.96%
Lithuania 2571 1.95%
Portugal 2212 1.68%
Denmark 2114 1.61%
Canada 2088 1.59%
Bulgaria 2070 1.57%
South Africa 2028 1.54%
Ireland 1992 1.51%

Dataset Coverage

Field Rows count Coverage
Website 320.9k 100.00%
Emails 232.3k 72.38%
Phones 121.0k 37.69%
Ecommerce platform 319.4k 99.51%
Couriers 50.4k 15.70%
Payment Providers 72.3k 22.54%
Categories 202.9k 63.22%
Social Media 230.5k 71.82%

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Frequently Asked Questions

What data is included in the CookieYes E-commerce Database?

Our database covers over 180.2k CookieYes physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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