Cloudflare Technology Adoption in E-commerce
Discover 4.1m verified e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.1m domains. 4.1m verified as active stores with physical delivery.
· · Next full refresh: May 2026
4.1m verified active stores out of 5.1m detected · 79.9% verification rate
E-commerce Platforms Distribution
Shopify leads with 64.6% of stores with physical delivery (2,526,642 stores) , followed by Custom (14.4%) and WooCommerce (13.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,526,642 stores
563,188 stores
507,967 stores
117,300 stores
34,491 stores
29,035 stores
27,449 stores
22,179 stores
20,985 stores
17,008 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2526642 | 64.63% |
| Custom | 563188 | 14.41% |
| WooCommerce | 507967 | 12.99% |
| Nuvemshop | 117300 | 3.00% |
| BigCommerce | 34491 | 0.88% |
| Magento | 29035 | 0.74% |
| Big Cartel | 27449 | 0.70% |
| PrestaShop | 22179 | 0.57% |
| BASE | 20985 | 0.54% |
| OpenCart | 17008 | 0.44% |
| Cafe24 | 10628 | 0.27% |
| Ticimax | 9788 | 0.25% |
| Ideasoft | 8106 | 0.21% |
| Lightspeed eCom | 7496 | 0.19% |
| Zid | 7318 | 0.19% |
All Stores Distribution
Shopify holds 58.1% share of all Cloudflare e-commerce stores (2,744,247) , with Custom at 11.9% and WooCommerce at 22.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,744,247 stores
563,188 stores
1,062,085 stores
119,124 stores
40,141 stores
45,748 stores
30,612 stores
24,977 stores
24,356 stores
20,667 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2744247 | 58.10% |
| Custom | 563188 | 11.92% |
| WooCommerce | 1062085 | 22.49% |
| Nuvemshop | 119124 | 2.52% |
| BigCommerce | 40141 | 0.85% |
| Magento | 45748 | 0.97% |
| Big Cartel | 30612 | 0.65% |
| PrestaShop | 24977 | 0.53% |
| BASE | 24356 | 0.52% |
| OpenCart | 20667 | 0.44% |
| Cafe24 | 13813 | 0.29% |
| Ticimax | 9932 | 0.21% |
| Ideasoft | 8821 | 0.19% |
| Lightspeed eCom | 7635 | 0.16% |
| Zid | 7711 | 0.16% |
Categories Distribution
Clothing & Accessories leads with 22.8% of all stores (804,050 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (9.3%) .
Base: 3,524,209 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
804,050 stores
648,190 stores
329,398 stores
301,684 stores
205,936 stores
190,093 stores
172,150 stores
168,115 stores
144,416 stores
143,272 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 804050 | 22.82% |
| Health & Beauty | 648190 | 18.39% |
| Food & Beverages | 329398 | 9.35% |
| Sporting Goods & Outdoor Gear | 301684 | 8.56% |
| Home & Garden | 205936 | 5.84% |
| Toys & Games | 190093 | 5.39% |
| Jewelry & Watches | 172150 | 4.88% |
| Arts & Entertainment | 168115 | 4.77% |
| Electronics & Technology | 144416 | 4.10% |
| Gifts & Special Occasions | 143272 | 4.07% |
| Vehicles & Parts | 95983 | 2.72% |
| Furniture & Home Decor | 95704 | 2.72% |
| Tools & Hardware | 91253 | 2.59% |
| Business & Industrial | 83082 | 2.36% |
| Pets & Pet Supplies | 50883 | 1.44% |
Payment Providers Distribution
PayPal leads with 27.2% among AI-verified physical stores (233,028 stores) , followed by MasterCard (13.1%) and American Express (11.5%) .
Base: 609,875 AI-verified physical stores with detectable payment providers (11.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
233,028 stores
112,007 stores
98,465 stores
83,942 stores
52,138 stores
46,983 stores
42,995 stores
37,999 stores
35,328 stores
35,145 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 233028 | 27.17% |
| MasterCard | 112007 | 13.06% |
| American Express | 98465 | 11.48% |
| Stripe Connect | 83942 | 9.79% |
| Klarna | 52138 | 6.08% |
| Apple Pay | 46983 | 5.48% |
| VISA | 42995 | 5.01% |
| Boleto | 37999 | 4.43% |
| Mercado Pago | 35328 | 4.12% |
| Google Pay | 35145 | 4.10% |
| Bolt | 26052 | 3.04% |
| JCB | 21115 | 2.46% |
| Amazon Pay | 12246 | 1.43% |
| Bancontact | 11187 | 1.30% |
| iDEAL | 8980 | 1.05% |
Shipping Carriers Distribution
UPS leads with 19.5% among AI-verified physical stores (111,477 stores) , followed by USPS (17.7%) and DHL (16.0%) .
Base: 451,637 AI-verified physical stores with detectable shipping carriers (8.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
111,477 stores
100,669 stores
91,476 stores
77,619 stores
31,943 stores
31,821 stores
22,576 stores
20,872 stores
14,922 stores
12,581 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 111477 | 19.55% |
| USPS | 100669 | 17.65% |
| DHL | 91476 | 16.04% |
| FedEx | 77619 | 13.61% |
| DPD | 31943 | 5.60% |
| Correios | 31821 | 5.58% |
| GLS | 22576 | 3.96% |
| Royal Mail | 20872 | 3.66% |
| 4PX | 14922 | 2.62% |
| Australia Post | 12581 | 2.21% |
| Estes | 12340 | 2.16% |
| TNT | 11645 | 2.04% |
| PostNL | 10877 | 1.91% |
| Hermes | 10807 | 1.89% |
| Canada Post | 8666 | 1.52% |
Store Launch Timeline
Over the past 12 months, 1,169,762 new stores were launched in Cloudflare , with the highest activity in 2026-03 (173,472 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
173,472 stores launched
117,971 stores launched
137,862 stores launched
115,284 stores launched
99,017 stores launched
94,073 stores launched
85,713 stores launched
85,131 stores launched
81,375 stores launched
75,549 stores launched
69,615 stores launched
34,700 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 173472 | 14.83% |
| 2026-02 | 117971 | 10.09% |
| 2026-01 | 137862 | 11.79% |
| 2025-12 | 115284 | 9.86% |
| 2025-11 | 99017 | 8.46% |
| 2025-10 | 94073 | 8.04% |
| 2025-09 | 85713 | 7.33% |
| 2025-08 | 85131 | 7.28% |
| 2025-07 | 81375 | 6.96% |
| 2025-06 | 75549 | 6.46% |
| 2025-05 | 69615 | 5.95% |
| 2025-04 | 34700 | 2.97% |
Active Stores by Launch Year
Currently, 3,995,527 active stores in Cloudflare are tracked in our database , with the most stores launched in 2026 (431,872 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
431,872 active stores
915,202 active stores
449,473 active stores
313,235 active stores
245,818 active stores
259,584 active stores
249,951 active stores
154,540 active stores
154,457 active stores
130,597 active stores
72,362 active stores
64,560 active stores
67,260 active stores
83,180 active stores
49,330 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 431872 | 10.81% |
| 2025 | 915202 | 22.91% |
| 2024 | 449473 | 11.25% |
| 2023 | 313235 | 7.84% |
| 2022 | 245818 | 6.15% |
| 2021 | 259584 | 6.50% |
| 2020 | 249951 | 6.26% |
| 2019 | 154540 | 3.87% |
| 2018 | 154457 | 3.87% |
| 2017 | 130597 | 3.27% |
| 2016 | 72362 | 1.81% |
| 2015 | 64560 | 1.62% |
| 2014 | 67260 | 1.68% |
| 2013 | 83180 | 2.08% |
| 2012 | 49330 | 1.23% |
| 2011 | 51337 | 1.28% |
| 2010 | 40618 | 1.02% |
| 2009 | 36351 | 0.91% |
| 2008 | 29313 | 0.73% |
| 2007 | 26644 | 0.67% |
| 2006 | 20284 | 0.51% |
| 2005 | 18694 | 0.47% |
| 2004 | 24097 | 0.60% |
| 2003 | 19587 | 0.49% |
| 2002 | 17332 | 0.43% |
| 2001 | 20269 | 0.51% |
| 2000 | 15988 | 0.40% |
| 1999 | 13699 | 0.34% |
| 1998 | 9409 | 0.24% |
| 1997 | 5506 | 0.14% |
| 1996 | 3973 | 0.10% |
| 1995 | 1005 | 0.03% |
Geographic Distribution
United States leads with 42.3% (1,296,272 AI-verified stores) , followed by United Kingdom (8.5%) and Canada (4.8%) .
Base: 3,062,874 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,296,272 AI-verified stores
261,653 AI-verified stores
146,503 AI-verified stores
145,236 AI-verified stores
142,935 AI-verified stores
139,780 AI-verified stores
132,594 AI-verified stores
123,611 AI-verified stores
84,656 AI-verified stores
83,601 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1296272 | 42.32% |
| United Kingdom | 261653 | 8.54% |
| Canada | 146503 | 4.78% |
| Australia | 145236 | 4.74% |
| India | 142935 | 4.67% |
| Germany | 139780 | 4.56% |
| France | 132594 | 4.33% |
| Brazil | 123611 | 4.04% |
| Japan | 84656 | 2.76% |
| Netherlands | 83601 | 2.73% |
| Italy | 74959 | 2.45% |
| Turkey | 73705 | 2.41% |
| Spain | 68347 | 2.23% |
| Argentina | 49686 | 1.62% |
| Mexico | 45783 | 1.49% |
| China | 42247 | 1.38% |
| Pakistan | 41830 | 1.37% |
| Russia | 40647 | 1.33% |
| Hong Kong | 36980 | 1.21% |
| Vietnam | 31849 | 1.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
nopCommerce with Venture Theme and SevenSpikes Plugins - Electronics & Technology
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify - Health & Beauty
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Nuvemshop - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.1m | 100.00% |
| Emails | 1.3m | 24.67% |
| Phones | 741.6k | 14.50% |
| Ecommerce platform | 5.1m | 99.31% |
| Couriers | 451.6k | 8.83% |
| Payment Providers | 609.9k | 11.93% |
| Categories | 3.7m | 72.62% |
| Social Media | 3.1m | 60.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare e-commerce landscape:
Analyze 4.1m verified e-commerce stores on Cloudflare - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare e-commerce intelligence?
-
We track 4.1m verified Cloudflare e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.6% among stores with at least one detectable social profile (2,122,637 stores) , followed by Facebook (27.3%) and YouTube (10.1%) .
Base: 3,070,389 stores with any detectable social profile (60.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,122,637 stores
1,781,474 stores
659,001 stores
642,459 stores
446,592 stores
395,654 stores
187,533 stores
145,787 stores
121,606 stores
14,869 stores
Visual Distribution