Cloudflare Technology Adoption in E-commerce
Discover 4.7m verified e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.8m domains. 4.7m verified as active stores with physical delivery.
· · Next full refresh: March 2026
4.7m verified active stores out of 5.8m detected · 80.7% verification rate
E-commerce Platforms Distribution
Shopify leads with 69.1% of stores with physical delivery (3,206,444 stores) , followed by Custom (12.5%) and WooCommerce (11.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,206,444 stores
578,347 stores
536,196 stores
119,588 stores
36,563 stores
35,669 stores
28,582 stores
23,313 stores
21,322 stores
18,637 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3206444 | 69.09% |
| Custom | 578347 | 12.46% |
| WooCommerce | 536196 | 11.55% |
| Nuvemshop | 119588 | 2.58% |
| BigCommerce | 36563 | 0.79% |
| Big Cartel | 35669 | 0.77% |
| Magento | 28582 | 0.62% |
| PrestaShop | 23313 | 0.50% |
| BASE | 21322 | 0.46% |
| OpenCart | 18637 | 0.40% |
| 1C-Bitrix | 8907 | 0.19% |
| Lightspeed eCom | 8053 | 0.17% |
| Jumpseller | 7468 | 0.16% |
| Zen Cart | 6008 | 0.13% |
| Ikas | 5785 | 0.12% |
All Stores Distribution
Shopify holds 62.6% share of all Cloudflare e-commerce stores (3,515,174) , with Custom at 10.3% and WooCommerce at 20.2% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,515,174 stores
578,347 stores
1,133,727 stores
124,252 stores
41,714 stores
44,718 stores
40,378 stores
28,814 stores
24,831 stores
23,552 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3515174 | 62.61% |
| Custom | 578347 | 10.30% |
| WooCommerce | 1133727 | 20.19% |
| Nuvemshop | 124252 | 2.21% |
| BigCommerce | 41714 | 0.74% |
| Big Cartel | 44718 | 0.80% |
| Magento | 40378 | 0.72% |
| PrestaShop | 28814 | 0.51% |
| BASE | 24831 | 0.44% |
| OpenCart | 23552 | 0.42% |
| 1C-Bitrix | 29580 | 0.53% |
| Lightspeed eCom | 8452 | 0.15% |
| Jumpseller | 8327 | 0.15% |
| Zen Cart | 6605 | 0.12% |
| Ikas | 5903 | 0.11% |
Categories Distribution
Clothing & Accessories leads with 31.2% of all stores (1,069,696 stores) , followed by Health & Beauty (18.1%) and Food & Beverages (7.7%) .
Base: 3,424,038 AI-verified stores with physical delivery and detected product categories (72.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,069,696 stores
621,181 stores
263,981 stores
239,924 stores
224,840 stores
189,531 stores
132,900 stores
118,279 stores
113,583 stores
108,264 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1069696 | 31.24% |
| Health & Beauty | 621181 | 18.14% |
| Food & Beverages | 263981 | 7.71% |
| Jewelry & Watches | 239924 | 7.01% |
| Electronics & Technology | 224840 | 6.57% |
| Home & Garden | 189531 | 5.54% |
| Furniture & Home Decor | 132900 | 3.88% |
| Arts & Entertainment | 118279 | 3.45% |
| Gifts & Special Occasions | 113583 | 3.32% |
| Sporting Goods & Outdoor Gear | 108264 | 3.16% |
| Vehicles & Parts | 90678 | 2.65% |
| Pets & Pet Supplies | 84702 | 2.47% |
| Toys & Games | 63337 | 1.85% |
| Tools & Hardware | 58384 | 1.71% |
| Baby & Toddler | 44758 | 1.31% |
Payment Providers Distribution
PayPal leads with 25.6% among AI-verified physical stores (400,515 stores) , followed by American Express (14.0%) and MasterCard (12.5%) .
Base: 960,455 AI-verified physical stores with detectable payment providers (16.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
400,515 stores
218,572 stores
195,295 stores
159,928 stores
113,533 stores
104,257 stores
90,644 stores
75,724 stores
38,176 stores
35,553 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 400515 | 25.59% |
| American Express | 218572 | 13.96% |
| MasterCard | 195295 | 12.48% |
| Stripe Connect | 159928 | 10.22% |
| Apple Pay | 113533 | 7.25% |
| Klarna | 104257 | 6.66% |
| Google Pay | 90644 | 5.79% |
| VISA | 75724 | 4.84% |
| Bolt | 38176 | 2.44% |
| Boleto | 35553 | 2.27% |
| Mercado Pago | 34003 | 2.17% |
| JCB | 32919 | 2.10% |
| Amazon Pay | 27138 | 1.73% |
| Bancontact | 20585 | 1.32% |
| Paddle | 18393 | 1.18% |
Shipping Carriers Distribution
UPS leads with 19.6% among AI-verified physical stores (207,487 stores) , followed by USPS (19.2%) and DHL (16.8%) .
Base: 799,670 AI-verified physical stores with detectable shipping carriers (13.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
207,487 stores
203,797 stores
178,074 stores
133,802 stores
55,034 stores
49,337 stores
42,120 stores
36,948 stores
33,716 stores
21,559 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 207487 | 19.57% |
| USPS | 203797 | 19.23% |
| DHL | 178074 | 16.80% |
| FedEx | 133802 | 12.62% |
| DPD | 55034 | 5.19% |
| Royal Mail | 49337 | 4.65% |
| Correios | 42120 | 3.97% |
| GLS | 36948 | 3.49% |
| Australia Post | 33716 | 3.18% |
| Canada Post | 21559 | 2.03% |
| Hermes | 21008 | 1.98% |
| Estes | 20992 | 1.98% |
| PostNL | 19512 | 1.84% |
| Colissimo | 18999 | 1.79% |
| TNT | 17600 | 1.66% |
Store Launch Timeline
Over the past 12 months, 1,674,676 new stores were launched in Cloudflare , with the highest activity in 2026-01 (162,378 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
162,378 stores launched
141,475 stores launched
147,351 stores launched
156,122 stores launched
149,386 stores launched
153,364 stores launched
161,477 stores launched
136,435 stores launched
145,194 stores launched
127,292 stores launched
125,175 stores launched
69,027 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 162378 | 9.70% |
| 2025-12 | 141475 | 8.45% |
| 2025-11 | 147351 | 8.80% |
| 2025-10 | 156122 | 9.32% |
| 2025-09 | 149386 | 8.92% |
| 2025-08 | 153364 | 9.16% |
| 2025-07 | 161477 | 9.64% |
| 2025-06 | 136435 | 8.15% |
| 2025-05 | 145194 | 8.67% |
| 2025-04 | 127292 | 7.60% |
| 2025-03 | 125175 | 7.47% |
| 2025-02 | 69027 | 4.12% |
Active Stores by Launch Year
Currently, 4,624,304 active stores in Cloudflare are tracked in our database , with the most stores launched in 2026 (163,000 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
163,000 active stores
1,602,599 active stores
524,429 active stores
348,519 active stores
266,726 active stores
277,939 active stores
264,519 active stores
160,295 active stores
162,477 active stores
133,962 active stores
76,293 active stores
67,149 active stores
70,427 active stores
89,661 active stores
50,666 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 163000 | 3.52% |
| 2025 | 1602599 | 34.66% |
| 2024 | 524429 | 11.34% |
| 2023 | 348519 | 7.54% |
| 2022 | 266726 | 5.77% |
| 2021 | 277939 | 6.01% |
| 2020 | 264519 | 5.72% |
| 2019 | 160295 | 3.47% |
| 2018 | 162477 | 3.51% |
| 2017 | 133962 | 2.90% |
| 2016 | 76293 | 1.65% |
| 2015 | 67149 | 1.45% |
| 2014 | 70427 | 1.52% |
| 2013 | 89661 | 1.94% |
| 2012 | 50666 | 1.10% |
| 2011 | 55337 | 1.20% |
| 2010 | 42156 | 0.91% |
| 2009 | 37111 | 0.80% |
| 2008 | 30237 | 0.65% |
| 2007 | 27463 | 0.59% |
| 2006 | 20593 | 0.45% |
| 2005 | 18860 | 0.41% |
| 2004 | 25423 | 0.55% |
| 2003 | 19998 | 0.43% |
| 2002 | 17624 | 0.38% |
| 2001 | 20950 | 0.45% |
| 2000 | 16006 | 0.35% |
| 1999 | 13777 | 0.30% |
| 1998 | 9551 | 0.21% |
| 1997 | 5508 | 0.12% |
| 1996 | 4017 | 0.09% |
| 1995 | 1032 | 0.02% |
Geographic Distribution
United States leads with 40.6% (1,376,704 AI-verified stores) , followed by United Kingdom (8.9%) and India (5.5%) .
Base: 3,393,600 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,376,704 AI-verified stores
301,547 AI-verified stores
185,958 AI-verified stores
165,324 AI-verified stores
161,998 AI-verified stores
156,606 AI-verified stores
144,498 AI-verified stores
143,818 AI-verified stores
95,281 AI-verified stores
83,030 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1376704 | 40.57% |
| United Kingdom | 301547 | 8.89% |
| India | 185958 | 5.48% |
| Canada | 165324 | 4.87% |
| Australia | 161998 | 4.77% |
| France | 156606 | 4.61% |
| Germany | 144498 | 4.26% |
| Brazil | 143818 | 4.24% |
| Netherlands | 95281 | 2.81% |
| Japan | 83030 | 2.45% |
| Italy | 80486 | 2.37% |
| Spain | 78875 | 2.32% |
| Turkey | 71977 | 2.12% |
| Pakistan | 71074 | 2.09% |
| Mexico | 50745 | 1.50% |
| China | 49880 | 1.47% |
| Argentina | 47132 | 1.39% |
| Colombia | 44338 | 1.31% |
| Russia | 43730 | 1.29% |
| Hong Kong | 40599 | 1.20% |
Featured Stores
Newest entrants in Cloudflare's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Custom - Health & Beauty
Shopify - Gifts & Special Occasions
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.8m | 100.00% |
| Emails | 2.2m | 38.22% |
| Phones | 765.7k | 13.10% |
| Ecommerce platform | 5.8m | 99.19% |
| Couriers | 799.7k | 13.68% |
| Payment Providers | 960.5k | 16.43% |
| Categories | 3.6m | 62.15% |
| Social Media | 3.2m | 55.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed Cloudflare E-commerce Database to:
Gain actionable insights into 4.7m verified e-commerce stores on Cloudflare.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Cloudflare online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Cloudflare E-commerce Database?
-
Our database covers over 4.7m verified Cloudflare e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (2,297,173 stores) , followed by Facebook (27.1%) and TikTok (10.3%) .
Base: 3,237,559 stores with any detectable social profile (55.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,297,173 stores
1,896,005 stores
722,588 stores
679,186 stores
479,531 stores
435,093 stores
188,396 stores
150,193 stores
127,480 stores
15,404 stores
Visual Distribution