Cloudflare Technology Adoption in E-commerce
Discover 3.7m verified e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.6m domains. 3.7m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
3.7m verified active stores out of 4.6m detected · 81.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 63.2% of stores with physical delivery (2,247,906 stores) , followed by Custom (15.0%) and WooCommerce (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,247,906 stores
532,699 stores
481,467 stores
108,344 stores
32,082 stores
29,593 stores
23,598 stores
22,381 stores
20,587 stores
15,882 stores
Visual Distribution
2,247,906 stores
532,699 stores
481,467 stores
108,344 stores
32,082 stores
29,593 stores
23,598 stores
22,381 stores
20,587 stores
15,882 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2247906 | 63.21% |
| Custom | 532699 | 14.98% |
| WooCommerce | 481467 | 13.54% |
| Nuvemshop | 108344 | 3.05% |
| BigCommerce | 32082 | 0.90% |
| Magento | 29593 | 0.83% |
| Big Cartel | 23598 | 0.66% |
| PrestaShop | 22381 | 0.63% |
| BASE | 20587 | 0.58% |
| OpenCart | 15882 | 0.45% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 56.7% share of all Cloudflare e-commerce stores (2,440,456) , with Custom at 12.4% and WooCommerce at 23.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,440,456 stores
532,699 stores
999,068 stores
109,958 stores
37,138 stores
46,003 stores
26,364 stores
25,006 stores
23,826 stores
19,433 stores
Visual Distribution
2,440,456 stores
532,699 stores
999,068 stores
109,958 stores
37,138 stores
46,003 stores
26,364 stores
25,006 stores
23,826 stores
19,433 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2440456 | 56.68% |
| Custom | 532699 | 12.37% |
| WooCommerce | 999068 | 23.20% |
| Nuvemshop | 109958 | 2.55% |
| BigCommerce | 37138 | 0.86% |
| Magento | 46003 | 1.07% |
| Big Cartel | 26364 | 0.61% |
| PrestaShop | 25006 | 0.58% |
| BASE | 23826 | 0.55% |
| OpenCart | 19433 | 0.45% |
Categories Distribution
Clothing & Accessories stores with 22.4% of all stores (721,817 stores) , followed by Health & Beauty (18.1%) and Food & Beverages (9.5%) .
Base: 3,221,999 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
721,817 stores
583,540 stores
306,729 stores
279,318 stores
194,208 stores
172,950 stores
158,082 stores
157,378 stores
128,904 stores
127,899 stores
Visual Distribution
721,817 stores
583,540 stores
306,729 stores
279,318 stores
194,208 stores
172,950 stores
158,082 stores
157,378 stores
128,904 stores
127,899 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 721817 | 22.40% |
| Health & Beauty | 583540 | 18.11% |
| Food & Beverages | 306729 | 9.52% |
| Sporting Goods & Outdoor Gear | 279318 | 8.67% |
| Home & Garden | 194208 | 6.03% |
| Toys & Games | 172950 | 5.37% |
| Arts & Entertainment | 158082 | 4.91% |
| Jewelry & Watches | 157378 | 4.88% |
| Gifts & Special Occasions | 128904 | 4.00% |
| Electronics & Technology | 127899 | 3.97% |
Payment Providers Distribution
PayPal stores with 26.3% among AI-verified physical stores (219,562 stores) , followed by American Express (12.0%) and MasterCard (11.5%) .
Base: 562,370 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
219,562 stores
100,047 stores
95,557 stores
79,738 stores
58,903 stores
53,056 stores
41,460 stores
40,918 stores
35,315 stores
34,795 stores
Visual Distribution
219,562 stores
100,047 stores
95,557 stores
79,738 stores
58,903 stores
53,056 stores
41,460 stores
40,918 stores
35,315 stores
34,795 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 219562 | 26.32% |
| American Express | 100047 | 11.99% |
| MasterCard | 95557 | 11.45% |
| Stripe Connect | 79738 | 9.56% |
| Apple Pay | 58903 | 7.06% |
| Klarna | 53056 | 6.36% |
| VISA | 41460 | 4.97% |
| Google Pay | 40918 | 4.90% |
| Boleto | 35315 | 4.23% |
| Mercado Pago | 34795 | 4.17% |
Shipping Carriers Distribution
UPS stores with 19.5% among AI-verified physical stores (98,553 stores) , followed by USPS (16.6%) and DHL (15.8%) .
Base: 400,214 AI-verified physical stores with detectable shipping carriers (8.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
98,553 stores
83,820 stores
79,593 stores
67,009 stores
30,274 stores
29,667 stores
21,285 stores
18,154 stores
15,419 stores
12,678 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 98553 | 19.51% |
| USPS | 83820 | 16.59% |
| DHL | 79593 | 15.75% |
| FedEx | 67009 | 13.26% |
| DPD | 30274 | 5.99% |
| Correios | 29667 | 5.87% |
| GLS | 21285 | 4.21% |
| Royal Mail | 18154 | 3.59% |
| 4PX | 15419 | 3.05% |
| Estes | 12678 | 2.51% |
Store Launch Timeline
Over the past 12 months, 1,034,879 new stores were launched in Cloudflare , with the highest activity in 2026-05 (173,196 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
173,196 stores launched
137,232 stores launched
117,217 stores launched
80,764 stores launched
88,931 stores launched
76,589 stores launched
70,858 stores launched
69,969 stores launched
65,710 stores launched
64,031 stores launched
64,138 stores launched
26,244 stores launched
Monthly Trend
16.7% of last 12 months
13.3% of last 12 months
11.3% of last 12 months
7.8% of last 12 months
8.6% of last 12 months
7.4% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
6.3% of last 12 months
6.2% of last 12 months
6.2% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 173196 | 16.74% |
| 2026-04 | 137232 | 13.26% |
| 2026-03 | 117217 | 11.33% |
| 2026-02 | 80764 | 7.80% |
| 2026-01 | 88931 | 8.59% |
| 2025-12 | 76589 | 7.40% |
| 2025-11 | 70858 | 6.85% |
| 2025-10 | 69969 | 6.76% |
| 2025-09 | 65710 | 6.35% |
| 2025-08 | 64031 | 6.19% |
| 2025-07 | 64138 | 6.20% |
| 2025-06 | 26244 | 2.54% |
Active Stores by Launch Year
Currently, 3,633,096 active stores in Cloudflare are tracked in our database , with the most stores launched in 2026 (607,375 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
607,375 active stores
671,394 active stores
376,548 active stores
268,257 active stores
215,396 active stores
230,751 active stores
222,626 active stores
138,290 active stores
139,418 active stores
122,044 active stores
67,223 active stores
59,888 active stores
61,609 active stores
76,064 active stores
45,577 active stores
Distribution by Launch Year
16.7% of tracked active stores
18.5% of tracked active stores
10.4% of tracked active stores
7.4% of tracked active stores
5.9% of tracked active stores
6.4% of tracked active stores
6.1% of tracked active stores
3.8% of tracked active stores
3.8% of tracked active stores
3.4% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 607375 | 16.72% |
| 2025 | 671394 | 18.48% |
| 2024 | 376548 | 10.36% |
| 2023 | 268257 | 7.38% |
| 2022 | 215396 | 5.93% |
| 2021 | 230751 | 6.35% |
| 2020 | 222626 | 6.13% |
| 2019 | 138290 | 3.81% |
| 2018 | 139418 | 3.84% |
| 2017 | 122044 | 3.36% |
| 2016 | 67223 | 1.85% |
| 2015 | 59888 | 1.65% |
| 2014 | 61609 | 1.70% |
| 2013 | 76064 | 2.09% |
| 2012 | 45577 | 1.25% |
Geographic Distribution
United States stores with 41.7% (1,155,045 AI-verified stores) , followed by United Kingdom (8.6%) and Australia (4.8%) .
Base: 2,767,716 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,155,045 AI-verified stores
237,727 AI-verified stores
133,337 AI-verified stores
133,162 AI-verified stores
131,974 AI-verified stores
127,606 AI-verified stores
118,576 AI-verified stores
110,745 AI-verified stores
81,383 AI-verified stores
77,055 AI-verified stores
Visual Distribution
1,155,045 AI-verified stores
237,727 AI-verified stores
133,337 AI-verified stores
133,162 AI-verified stores
131,974 AI-verified stores
127,606 AI-verified stores
118,576 AI-verified stores
110,745 AI-verified stores
81,383 AI-verified stores
77,055 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1155045 | 41.73% |
| United Kingdom | 237727 | 8.59% |
| Australia | 133337 | 4.82% |
| Canada | 133162 | 4.81% |
| Germany | 131974 | 4.77% |
| India | 127606 | 4.61% |
| France | 118576 | 4.28% |
| Brazil | 110745 | 4.00% |
| Japan | 81383 | 2.94% |
| Netherlands | 77055 | 2.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.6m | 100.00% |
| Emails | 1.0m | 22.34% |
| Phones | 1.2m | 26.83% |
| Ecommerce platform | 4.5m | 99.23% |
| Couriers | 400.2k | 8.73% |
| Payment Providers | 562.4k | 12.27% |
| Categories | 3.4m | 74.12% |
| Social Media | 2.8m | 60.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare e-commerce landscape:
Analyze 3.7m verified e-commerce stores on Cloudflare - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare e-commerce intelligence?
-
We track 3.7m verified Cloudflare e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.6% among stores with at least one detectable social profile (1,954,256 stores) , followed by Facebook (27.4%) and YouTube (10.2%) .
Base: 2,792,676 stores with any detectable social profile (60.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,954,256 stores
1,643,237 stores
610,866 stores
591,677 stores
392,382 stores
360,100 stores
178,704 stores
140,564 stores
112,174 stores
13,658 stores
Visual Distribution
1,954,256 stores
1,643,237 stores
610,866 stores
591,677 stores
392,382 stores
360,100 stores
178,704 stores
140,564 stores
112,174 stores
13,658 stores