Cloudflare Technology Adoption in E-commerce
Discover 4.1m verified e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.1m domains. 4.1m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
4.1m verified active stores out of 5.1m detected · 80.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 64.8% of stores with physical delivery (2,544,150 stores) , followed by Custom (14.5%) and WooCommerce (12.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,544,150 stores
569,489 stores
508,324 stores
114,091 stores
33,686 stores
30,201 stores
25,408 stores
22,401 stores
20,879 stores
16,130 stores
Visual Distribution
2,544,150 stores
569,489 stores
508,324 stores
114,091 stores
33,686 stores
30,201 stores
25,408 stores
22,401 stores
20,879 stores
16,130 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2544150 | 64.77% |
| Custom | 569489 | 14.50% |
| WooCommerce | 508324 | 12.94% |
| Nuvemshop | 114091 | 2.90% |
| BigCommerce | 33686 | 0.86% |
| Magento | 30201 | 0.77% |
| Big Cartel | 25408 | 0.65% |
| PrestaShop | 22401 | 0.57% |
| BASE | 20879 | 0.53% |
| OpenCart | 16130 | 0.41% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 58.4% share of all Cloudflare e-commerce stores (2,761,342) , with Custom at 12.0% and WooCommerce at 22.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,761,342 stores
569,489 stores
1,050,878 stores
115,836 stores
39,527 stores
46,754 stores
28,300 stores
25,148 stores
24,200 stores
19,783 stores
Visual Distribution
2,761,342 stores
569,489 stores
1,050,878 stores
115,836 stores
39,527 stores
46,754 stores
28,300 stores
25,148 stores
24,200 stores
19,783 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2761342 | 58.40% |
| Custom | 569489 | 12.04% |
| WooCommerce | 1050878 | 22.22% |
| Nuvemshop | 115836 | 2.45% |
| BigCommerce | 39527 | 0.84% |
| Magento | 46754 | 0.99% |
| Big Cartel | 28300 | 0.60% |
| PrestaShop | 25148 | 0.53% |
| BASE | 24200 | 0.51% |
| OpenCart | 19783 | 0.42% |
Categories Distribution
Clothing & Accessories stores with 22.7% of all stores (806,872 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (9.3%) .
Base: 3,548,647 AI-verified stores with physical delivery and detected product categories (86.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
806,872 stores
655,316 stores
331,129 stores
304,972 stores
210,678 stores
192,249 stores
173,063 stores
169,528 stores
144,330 stores
141,705 stores
Visual Distribution
806,872 stores
655,316 stores
331,129 stores
304,972 stores
210,678 stores
192,249 stores
173,063 stores
169,528 stores
144,330 stores
141,705 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 806872 | 22.74% |
| Health & Beauty | 655316 | 18.47% |
| Food & Beverages | 331129 | 9.33% |
| Sporting Goods & Outdoor Gear | 304972 | 8.59% |
| Home & Garden | 210678 | 5.94% |
| Toys & Games | 192249 | 5.42% |
| Jewelry & Watches | 173063 | 4.88% |
| Arts & Entertainment | 169528 | 4.78% |
| Electronics & Technology | 144330 | 4.07% |
| Gifts & Special Occasions | 141705 | 3.99% |
Payment Providers Distribution
PayPal stores with 27.5% among AI-verified physical stores (254,826 stores) , followed by MasterCard (12.3%) and American Express (11.6%) .
Base: 643,707 AI-verified physical stores with detectable payment providers (12.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
254,826 stores
113,931 stores
107,856 stores
90,378 stores
57,787 stores
56,719 stores
44,850 stores
41,148 stores
39,581 stores
37,003 stores
Visual Distribution
254,826 stores
113,931 stores
107,856 stores
90,378 stores
57,787 stores
56,719 stores
44,850 stores
41,148 stores
39,581 stores
37,003 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 254826 | 27.46% |
| MasterCard | 113931 | 12.28% |
| American Express | 107856 | 11.62% |
| Stripe Connect | 90378 | 9.74% |
| Klarna | 57787 | 6.23% |
| Apple Pay | 56719 | 6.11% |
| VISA | 44850 | 4.83% |
| Google Pay | 41148 | 4.43% |
| Boleto | 39581 | 4.27% |
| Mercado Pago | 37003 | 3.99% |
Shipping Carriers Distribution
UPS stores with 19.7% among AI-verified physical stores (116,493 stores) , followed by USPS (17.5%) and DHL (16.0%) .
Base: 465,492 AI-verified physical stores with detectable shipping carriers (9.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
116,493 stores
103,657 stores
94,867 stores
80,316 stores
33,605 stores
32,996 stores
22,954 stores
21,923 stores
15,776 stores
13,018 stores
Visual Distribution
116,493 stores
103,657 stores
94,867 stores
80,316 stores
33,605 stores
32,996 stores
22,954 stores
21,923 stores
15,776 stores
13,018 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 116493 | 19.69% |
| USPS | 103657 | 17.52% |
| DHL | 94867 | 16.04% |
| FedEx | 80316 | 13.58% |
| DPD | 33605 | 5.68% |
| Correios | 32996 | 5.58% |
| GLS | 22954 | 3.88% |
| Royal Mail | 21923 | 3.71% |
| 4PX | 15776 | 2.67% |
| Australia Post | 13018 | 2.20% |
Store Launch Timeline
Over the past 12 months, 1,199,742 new stores were launched in Cloudflare , with the highest activity in 2026-04 (181,465 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
181,465 stores launched
159,667 stores launched
112,491 stores launched
124,646 stores launched
102,209 stores launched
90,553 stores launched
87,765 stores launched
79,696 stores launched
79,498 stores launched
75,596 stores launched
71,341 stores launched
34,815 stores launched
Monthly Trend
15.1% of last 12 months
13.3% of last 12 months
9.4% of last 12 months
10.4% of last 12 months
8.5% of last 12 months
7.5% of last 12 months
7.3% of last 12 months
6.6% of last 12 months
6.6% of last 12 months
6.3% of last 12 months
5.9% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 181465 | 15.13% |
| 2026-03 | 159667 | 13.31% |
| 2026-02 | 112491 | 9.38% |
| 2026-01 | 124646 | 10.39% |
| 2025-12 | 102209 | 8.52% |
| 2025-11 | 90553 | 7.55% |
| 2025-10 | 87765 | 7.32% |
| 2025-09 | 79696 | 6.64% |
| 2025-08 | 79498 | 6.63% |
| 2025-07 | 75596 | 6.30% |
| 2025-06 | 71341 | 5.95% |
| 2025-05 | 34815 | 2.90% |
Active Stores by Launch Year
Currently, 4,016,448 active stores in Cloudflare are tracked in our database , with the most stores launched in 2026 (596,843 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
596,843 active stores
841,836 active stores
430,761 active stores
302,771 active stores
238,510 active stores
253,123 active stores
243,819 active stores
150,581 active stores
150,773 active stores
127,964 active stores
70,982 active stores
63,377 active stores
65,976 active stores
81,280 active stores
48,359 active stores
Distribution by Launch Year
14.9% of tracked active stores
21.0% of tracked active stores
10.7% of tracked active stores
7.5% of tracked active stores
5.9% of tracked active stores
6.3% of tracked active stores
6.1% of tracked active stores
3.7% of tracked active stores
3.8% of tracked active stores
3.2% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 596843 | 14.86% |
| 2025 | 841836 | 20.96% |
| 2024 | 430761 | 10.72% |
| 2023 | 302771 | 7.54% |
| 2022 | 238510 | 5.94% |
| 2021 | 253123 | 6.30% |
| 2020 | 243819 | 6.07% |
| 2019 | 150581 | 3.75% |
| 2018 | 150773 | 3.75% |
| 2017 | 127964 | 3.19% |
| 2016 | 70982 | 1.77% |
| 2015 | 63377 | 1.58% |
| 2014 | 65976 | 1.64% |
| 2013 | 81280 | 2.02% |
| 2012 | 48359 | 1.20% |
Geographic Distribution
United States stores with 41.9% (1,284,708 AI-verified stores) , followed by United Kingdom (8.7%) and Canada (4.8%) .
Base: 3,063,427 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,284,708 AI-verified stores
266,791 AI-verified stores
146,670 AI-verified stores
145,915 AI-verified stores
142,389 AI-verified stores
142,270 AI-verified stores
134,397 AI-verified stores
121,346 AI-verified stores
85,532 AI-verified stores
84,620 AI-verified stores
Visual Distribution
1,284,708 AI-verified stores
266,791 AI-verified stores
146,670 AI-verified stores
145,915 AI-verified stores
142,389 AI-verified stores
142,270 AI-verified stores
134,397 AI-verified stores
121,346 AI-verified stores
85,532 AI-verified stores
84,620 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1284708 | 41.94% |
| United Kingdom | 266791 | 8.71% |
| Canada | 146670 | 4.79% |
| Australia | 145915 | 4.76% |
| Germany | 142389 | 4.65% |
| India | 142270 | 4.64% |
| France | 134397 | 4.39% |
| Brazil | 121346 | 3.96% |
| Japan | 85532 | 2.79% |
| Netherlands | 84620 | 2.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
nopCommerce with Venture Theme and SevenSpikes Plugins
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Custom - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.1m | 100.00% |
| Emails | 1.3m | 25.48% |
| Phones | 1.4m | 26.70% |
| Ecommerce platform | 5.1m | 99.31% |
| Couriers | 465.5k | 9.10% |
| Payment Providers | 643.7k | 12.58% |
| Categories | 3.7m | 73.13% |
| Social Media | 3.1m | 59.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare e-commerce landscape:
Analyze 4.1m verified e-commerce stores on Cloudflare - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare e-commerce intelligence?
-
We track 4.1m verified Cloudflare e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.6% among stores with at least one detectable social profile (2,125,749 stores) , followed by Facebook (27.3%) and YouTube (10.1%) .
Base: 3,064,141 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,125,749 stores
1,777,243 stores
661,175 stores
652,044 stores
438,888 stores
394,131 stores
187,818 stores
147,987 stores
120,055 stores
14,731 stores
Visual Distribution
2,125,749 stores
1,777,243 stores
661,175 stores
652,044 stores
438,888 stores
394,131 stores
187,818 stores
147,987 stores
120,055 stores
14,731 stores