Cloudflare Technology Adoption in E-commerce
Discover 4.0m verified e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.0m domains. 4.0m verified as active stores with physical delivery.
· · Next full refresh: April 2026
4.0m verified active stores out of 5.0m detected · 80.0% verification rate
E-commerce Platforms Distribution
Shopify leads with 65.9% of stores with physical delivery (2,543,174 stores) , followed by Custom (14.1%) and WooCommerce (12.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,543,174 stores
543,086 stores
472,935 stores
111,596 stores
34,502 stores
28,555 stores
23,447 stores
21,630 stores
20,519 stores
16,583 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2543174 | 65.90% |
| Custom | 543086 | 14.07% |
| WooCommerce | 472935 | 12.26% |
| Nuvemshop | 111596 | 2.89% |
| BigCommerce | 34502 | 0.89% |
| Magento | 28555 | 0.74% |
| Big Cartel | 23447 | 0.61% |
| PrestaShop | 21630 | 0.56% |
| BASE | 20519 | 0.53% |
| OpenCart | 16583 | 0.43% |
| Cafe24 | 10339 | 0.27% |
| Ticimax | 9673 | 0.25% |
| Ideasoft | 8422 | 0.22% |
| Zid | 7302 | 0.19% |
| Lightspeed eCom | 7155 | 0.19% |
All Stores Distribution
Shopify holds 59.3% share of all Cloudflare e-commerce stores (2,760,853) , with Custom at 11.7% and WooCommerce at 21.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,760,853 stores
543,086 stores
1,014,053 stores
113,261 stores
40,142 stores
44,401 stores
26,994 stores
24,313 stores
23,866 stores
20,045 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2760853 | 59.27% |
| Custom | 543086 | 11.66% |
| WooCommerce | 1014053 | 21.77% |
| Nuvemshop | 113261 | 2.43% |
| BigCommerce | 40142 | 0.86% |
| Magento | 44401 | 0.95% |
| Big Cartel | 26994 | 0.58% |
| PrestaShop | 24313 | 0.52% |
| BASE | 23866 | 0.51% |
| OpenCart | 20045 | 0.43% |
| Cafe24 | 13454 | 0.29% |
| Ticimax | 9801 | 0.21% |
| Ideasoft | 9122 | 0.20% |
| Zid | 7684 | 0.16% |
| Lightspeed eCom | 7290 | 0.16% |
Categories Distribution
Clothing & Accessories leads with 22.9% of all stores (795,944 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (9.4%) .
Base: 3,476,915 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
795,944 stores
643,826 stores
326,684 stores
296,277 stores
201,878 stores
186,121 stores
170,481 stores
164,525 stores
142,584 stores
142,462 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 795944 | 22.89% |
| Health & Beauty | 643826 | 18.52% |
| Food & Beverages | 326684 | 9.40% |
| Sporting Goods & Outdoor Gear | 296277 | 8.52% |
| Home & Garden | 201878 | 5.81% |
| Toys & Games | 186121 | 5.35% |
| Jewelry & Watches | 170481 | 4.90% |
| Arts & Entertainment | 164525 | 4.73% |
| Electronics & Technology | 142584 | 4.10% |
| Gifts & Special Occasions | 142462 | 4.10% |
| Vehicles & Parts | 93445 | 2.69% |
| Furniture & Home Decor | 93020 | 2.68% |
| Tools & Hardware | 88654 | 2.55% |
| Business & Industrial | 81241 | 2.34% |
| Pets & Pet Supplies | 49773 | 1.43% |
Payment Providers Distribution
PayPal leads with 25.3% among AI-verified physical stores (361,207 stores) , followed by American Express (13.5%) and MasterCard (12.2%) .
Base: 863,707 AI-verified physical stores with detectable payment providers (17.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
361,207 stores
192,893 stores
173,648 stores
140,519 stores
107,776 stores
96,265 stores
84,998 stores
67,374 stores
39,211 stores
39,066 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 361207 | 25.29% |
| American Express | 192893 | 13.50% |
| MasterCard | 173648 | 12.16% |
| Stripe Connect | 140519 | 9.84% |
| Apple Pay | 107776 | 7.54% |
| Klarna | 96265 | 6.74% |
| Google Pay | 84998 | 5.95% |
| VISA | 67374 | 4.72% |
| Mercado Pago | 39211 | 2.74% |
| Boleto | 39066 | 2.73% |
| Bolt | 35309 | 2.47% |
| JCB | 31061 | 2.17% |
| Amazon Pay | 25100 | 1.76% |
| Bancontact | 19592 | 1.37% |
| iDEAL | 14457 | 1.01% |
Shipping Carriers Distribution
UPS leads with 20.2% among AI-verified physical stores (205,347 stores) , followed by USPS (19.5%) and DHL (16.4%) .
Base: 753,008 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
205,347 stores
198,216 stores
167,285 stores
130,824 stores
53,882 stores
48,261 stores
36,764 stores
35,911 stores
32,860 stores
20,846 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 205347 | 20.18% |
| USPS | 198216 | 19.48% |
| DHL | 167285 | 16.44% |
| FedEx | 130824 | 12.85% |
| DPD | 53882 | 5.29% |
| Royal Mail | 48261 | 4.74% |
| Correios | 36764 | 3.61% |
| GLS | 35911 | 3.53% |
| Australia Post | 32860 | 3.23% |
| Canada Post | 20846 | 2.05% |
| Colissimo | 18748 | 1.84% |
| PostNL | 18325 | 1.80% |
| Estes | 17742 | 1.74% |
| Hermes | 17234 | 1.69% |
| TNT | 15537 | 1.53% |
Store Launch Timeline
Over the past 12 months, 1,106,151 new stores were launched in Cloudflare , with the highest activity in 2026-02 (128,832 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
128,832 stores launched
153,277 stores launched
127,455 stores launched
110,997 stores launched
103,140 stores launched
90,235 stores launched
89,769 stores launched
84,273 stores launched
77,572 stores launched
71,543 stores launched
65,222 stores launched
3,836 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 128832 | 11.65% |
| 2026-01 | 153277 | 13.86% |
| 2025-12 | 127455 | 11.52% |
| 2025-11 | 110997 | 10.03% |
| 2025-10 | 103140 | 9.32% |
| 2025-09 | 90235 | 8.16% |
| 2025-08 | 89769 | 8.12% |
| 2025-07 | 84273 | 7.62% |
| 2025-06 | 77572 | 7.01% |
| 2025-05 | 71543 | 6.47% |
| 2025-04 | 65222 | 5.90% |
| 2025-03 | 3836 | 0.35% |
Active Stores by Launch Year
Currently, 3,936,364 active stores in Cloudflare are tracked in our database , with the most stores launched in 2026 (283,484 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
283,484 active stores
973,509 active stores
459,460 active stores
318,588 active stores
249,733 active stores
263,585 active stores
253,330 active stores
156,286 active stores
156,035 active stores
131,772 active stores
72,491 active stores
64,707 active stores
67,562 active stores
83,598 active stores
49,188 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 283484 | 7.20% |
| 2025 | 973509 | 24.73% |
| 2024 | 459460 | 11.67% |
| 2023 | 318588 | 8.09% |
| 2022 | 249733 | 6.34% |
| 2021 | 263585 | 6.70% |
| 2020 | 253330 | 6.44% |
| 2019 | 156286 | 3.97% |
| 2018 | 156035 | 3.96% |
| 2017 | 131772 | 3.35% |
| 2016 | 72491 | 1.84% |
| 2015 | 64707 | 1.64% |
| 2014 | 67562 | 1.72% |
| 2013 | 83598 | 2.12% |
| 2012 | 49188 | 1.25% |
| 2011 | 51532 | 1.31% |
| 2010 | 40536 | 1.03% |
| 2009 | 36216 | 0.92% |
| 2008 | 29181 | 0.74% |
| 2007 | 26555 | 0.67% |
| 2006 | 20232 | 0.51% |
| 2005 | 18613 | 0.47% |
| 2004 | 24074 | 0.61% |
| 2003 | 19488 | 0.50% |
| 2002 | 17232 | 0.44% |
| 2001 | 20165 | 0.51% |
| 2000 | 15870 | 0.40% |
| 1999 | 13582 | 0.35% |
| 1998 | 9335 | 0.24% |
| 1997 | 5478 | 0.14% |
| 1996 | 3941 | 0.10% |
| 1995 | 1006 | 0.03% |
Geographic Distribution
United States leads with 42.4% (1,281,757 AI-verified stores) , followed by United Kingdom (8.6%) and India (4.8%) .
Base: 3,025,118 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,281,757 AI-verified stores
261,288 AI-verified stores
144,647 AI-verified stores
144,534 AI-verified stores
143,269 AI-verified stores
135,410 AI-verified stores
128,300 AI-verified stores
120,112 AI-verified stores
82,611 AI-verified stores
82,084 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1281757 | 42.37% |
| United Kingdom | 261288 | 8.64% |
| India | 144647 | 4.78% |
| Canada | 144534 | 4.78% |
| Australia | 143269 | 4.74% |
| Germany | 135410 | 4.48% |
| France | 128300 | 4.24% |
| Brazil | 120112 | 3.97% |
| Japan | 82611 | 2.73% |
| Netherlands | 82084 | 2.71% |
| Italy | 73364 | 2.43% |
| Turkey | 73004 | 2.41% |
| Spain | 65622 | 2.17% |
| Argentina | 49911 | 1.65% |
| Mexico | 45676 | 1.51% |
| Pakistan | 44360 | 1.47% |
| China | 42960 | 1.42% |
| Russia | 40553 | 1.34% |
| Hong Kong | 34971 | 1.16% |
| Poland | 30685 | 1.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
nopCommerce with Venture Theme and SevenSpikes Plugins
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.0m | 100.00% |
| Emails | 2.1m | 40.79% |
| Phones | 736.1k | 14.61% |
| Ecommerce platform | 5.0m | 99.33% |
| Couriers | 753.0k | 14.95% |
| Payment Providers | 863.7k | 17.15% |
| Categories | 3.7m | 72.65% |
| Social Media | 3.1m | 60.62% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Cloudflare e-commerce landscape:
Analyze 4.0m verified e-commerce stores on Cloudflare - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Cloudflare e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Cloudflare e-commerce intelligence?
-
We track 4.0m verified Cloudflare e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.6% among stores with at least one detectable social profile (2,118,769 stores) , followed by Facebook (27.4%) and YouTube (10.1%) .
Base: 3,053,731 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,118,769 stores
1,778,577 stores
656,985 stores
642,196 stores
446,663 stores
394,513 stores
186,431 stores
144,320 stores
118,348 stores
14,988 stores
Visual Distribution