Cloudflare Technology Adoption in E-commerce
Discover 4.5m e-commerce stores using Cloudflare. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 57.0% of stores with physical delivery (2,508,479 stores) , followed by Custom (24.1%) and WooCommerce (12.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,508,479 stores
1,060,118 stores
549,213 stores
97,424 stores
33,718 stores
33,644 stores
23,486 stores
19,638 stores
18,300 stores
16,503 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2508479 | 57.05% |
| Custom | 1060118 | 24.11% |
| WooCommerce | 549213 | 12.49% |
| Nuvemshop | 97424 | 2.22% |
| Big Cartel | 33718 | 0.77% |
| BigCommerce | 33644 | 0.77% |
| Magento | 23486 | 0.53% |
| PrestaShop | 19638 | 0.45% |
| BASE | 18300 | 0.42% |
| OpenCart | 16503 | 0.38% |
| 1C-Bitrix | 11759 | 0.27% |
| Lightspeed eCom | 7708 | 0.18% |
| Jumpseller | 7309 | 0.17% |
| Salesforce Commerce Cloud | 5125 | 0.12% |
| Ikas | 4844 | 0.11% |
All Stores Distribution
Shopify holds 56.8% share of all Cloudflare e-commerce stores (3,195,470) , with Custom at 18.8% and WooCommerce at 18.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,195,470 stores
1,060,118 stores
1,032,007 stores
108,793 stores
43,176 stores
40,819 stores
29,796 stores
22,503 stores
19,922 stores
21,833 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3195470 | 56.75% |
| Custom | 1060118 | 18.83% |
| WooCommerce | 1032007 | 18.33% |
| Nuvemshop | 108793 | 1.93% |
| Big Cartel | 43176 | 0.77% |
| BigCommerce | 40819 | 0.72% |
| Magento | 29796 | 0.53% |
| PrestaShop | 22503 | 0.40% |
| BASE | 19922 | 0.35% |
| OpenCart | 21833 | 0.39% |
| 1C-Bitrix | 28244 | 0.50% |
| Lightspeed eCom | 8541 | 0.15% |
| Jumpseller | 8072 | 0.14% |
| Salesforce Commerce Cloud | 6290 | 0.11% |
| Ikas | 4854 | 0.09% |
Categories Distribution
Clothing & Accessories leads with 29.5% of all stores (997,753 stores) , followed by Health & Beauty (16.9%) and Food & Beverages (8.1%) .
Top 10 Categories
997,753 stores
570,684 stores
275,520 stores
223,181 stores
221,326 stores
192,119 stores
137,299 stores
127,722 stores
125,158 stores
116,724 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 997753 | 29.48% |
| Health & Beauty | 570684 | 16.86% |
| Food & Beverages | 275520 | 8.14% |
| Jewelry & Watches | 223181 | 6.59% |
| Electronics & Technology | 221326 | 6.54% |
| Home & Garden | 192119 | 5.68% |
| Furniture & Home Decor | 137299 | 4.06% |
| Vehicles & Parts | 127722 | 3.77% |
| Arts & Entertainment | 125158 | 3.70% |
| Gifts & Special Occasions | 116724 | 3.45% |
| Sporting Goods & Outdoor Gear | 112516 | 3.32% |
| Pets & Pet Supplies | 81678 | 2.41% |
| Business & Industrial | 73647 | 2.18% |
| Tools & Hardware | 68344 | 2.02% |
| Toys & Games | 60935 | 1.80% |
Payment Providers Distribution
PayPal leads with 25.1% among AI-verified physical stores (350,981 stores) , followed by American Express (14.4%) and MasterCard (13.1%) .
Base: 893,147 AI-verified physical stores with detectable payment providers (15.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
350,981 stores
201,285 stores
182,461 stores
161,367 stores
96,142 stores
86,398 stores
76,758 stores
65,545 stores
40,113 stores
33,104 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 350981 | 25.11% |
| American Express | 201285 | 14.40% |
| MasterCard | 182461 | 13.05% |
| Stripe Connect | 161367 | 11.54% |
| Apple Pay | 96142 | 6.88% |
| Klarna | 86398 | 6.18% |
| Google Pay | 76758 | 5.49% |
| VISA | 65545 | 4.69% |
| Bolt | 40113 | 2.87% |
| JCB | 33104 | 2.37% |
| Amazon Pay | 23140 | 1.66% |
| Boleto | 23060 | 1.65% |
| Mercado Pago | 20019 | 1.43% |
| Paddle | 19532 | 1.40% |
| Bancontact | 18110 | 1.30% |
Shipping Carriers Distribution
UPS leads with 19.7% among AI-verified physical stores (188,486 stores) , followed by USPS (19.6%) and DHL (16.3%) .
Base: 750,732 AI-verified physical stores with detectable shipping carriers (12.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
188,486 stores
187,606 stores
155,966 stores
117,719 stores
48,833 stores
44,990 stores
36,129 stores
34,357 stores
31,617 stores
20,648 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 188486 | 19.69% |
| USPS | 187606 | 19.60% |
| DHL | 155966 | 16.29% |
| FedEx | 117719 | 12.30% |
| DPD | 48833 | 5.10% |
| Royal Mail | 44990 | 4.70% |
| Correios | 36129 | 3.77% |
| GLS | 34357 | 3.59% |
| Australia Post | 31617 | 3.30% |
| Canada Post | 20648 | 2.16% |
| Estes | 20530 | 2.14% |
| Hermes | 19024 | 1.99% |
| PostNL | 17793 | 1.86% |
| TNT | 17541 | 1.83% |
| Colissimo | 16171 | 1.69% |
Store Launch Timeline
Over the past 12 months, 1,403,308 new stores were launched in Cloudflare , with the highest activity in 2025-10 (161,845 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
161,845 stores launched
157,233 stores launched
163,541 stores launched
159,932 stores launched
132,510 stores launched
130,206 stores launched
112,252 stores launched
104,581 stores launched
86,826 stores launched
85,676 stores launched
74,855 stores launched
33,851 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 161845 | 11.53% |
| 2025-09 | 157233 | 11.20% |
| 2025-08 | 163541 | 11.65% |
| 2025-07 | 159932 | 11.40% |
| 2025-06 | 132510 | 9.44% |
| 2025-05 | 130206 | 9.28% |
| 2025-04 | 112252 | 8.00% |
| 2025-03 | 104581 | 7.45% |
| 2025-02 | 86826 | 6.19% |
| 2025-01 | 85676 | 6.11% |
| 2024-12 | 74855 | 5.33% |
| 2024-11 | 33851 | 2.41% |
Active Stores by Launch Year
Currently, 4,354,285 active stores in Cloudflare are tracked in our database , with the most stores launched in 2025 (1,298,367 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,298,367 active stores
562,838 active stores
361,697 active stores
274,818 active stores
290,148 active stores
274,260 active stores
170,304 active stores
172,894 active stores
141,866 active stores
84,750 active stores
74,156 active stores
77,483 active stores
98,387 active stores
57,913 active stores
62,653 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1298367 | 29.82% |
| 2024 | 562838 | 12.93% |
| 2023 | 361697 | 8.31% |
| 2022 | 274818 | 6.31% |
| 2021 | 290148 | 6.66% |
| 2020 | 274260 | 6.30% |
| 2019 | 170304 | 3.91% |
| 2018 | 172894 | 3.97% |
| 2017 | 141866 | 3.26% |
| 2016 | 84750 | 1.95% |
| 2015 | 74156 | 1.70% |
| 2014 | 77483 | 1.78% |
| 2013 | 98387 | 2.26% |
| 2012 | 57913 | 1.33% |
| 2011 | 62653 | 1.44% |
| 2010 | 47958 | 1.10% |
| 2009 | 42328 | 0.97% |
| 2008 | 34540 | 0.79% |
| 2007 | 32018 | 0.74% |
| 2006 | 23508 | 0.54% |
| 2005 | 21305 | 0.49% |
| 2004 | 27981 | 0.64% |
| 2003 | 22158 | 0.51% |
| 2002 | 20006 | 0.46% |
| 2001 | 23620 | 0.54% |
| 2000 | 18281 | 0.42% |
| 1999 | 15494 | 0.36% |
| 1998 | 10738 | 0.25% |
| 1997 | 6230 | 0.14% |
| 1996 | 4457 | 0.10% |
| 1995 | 1129 | 0.03% |
Geographic Distribution
United States leads with 40.7% (1,284,555 AI-verified stores) , followed by United Kingdom (8.7%) and India (5.1%) .
Base: 3,152,575 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,284,555 AI-verified stores
274,295 AI-verified stores
161,779 AI-verified stores
150,227 AI-verified stores
147,407 AI-verified stores
130,653 AI-verified stores
128,789 AI-verified stores
98,465 AI-verified stores
91,027 AI-verified stores
90,415 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1284555 | 40.75% |
| United Kingdom | 274295 | 8.70% |
| India | 161779 | 5.13% |
| Canada | 150227 | 4.77% |
| Australia | 147407 | 4.68% |
| Brazil | 130653 | 4.14% |
| France | 128789 | 4.09% |
| Germany | 98465 | 3.12% |
| Japan | 91027 | 2.89% |
| Turkey | 90415 | 2.87% |
| Netherlands | 83706 | 2.66% |
| Spain | 77637 | 2.46% |
| Italy | 72274 | 2.29% |
| Russia | 66268 | 2.10% |
| China | 59353 | 1.88% |
| Mexico | 53199 | 1.69% |
| Pakistan | 53147 | 1.69% |
| Argentina | 47260 | 1.50% |
| Iran | 44329 | 1.41% |
| Colombia | 37790 | 1.20% |
Featured Stores
Discover the strongest performers and newest entrants in Cloudflare's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Food & Beverages
Shopify — Clothing & Accessories
Shopify
Custom — Pets & Pet Supplies
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.8m | 100.00% |
| Emails | 2.1m | 36.56% |
| Phones | 805.9k | 13.82% |
| Ecommerce platform | 5.8m | 99.44% |
| Couriers | 750.7k | 12.88% |
| Payment Providers | 893.1k | 15.32% |
| Categories | 3.9m | 66.75% |
| Social Media | 3.3m | 56.88% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Cloudflare E-commerce Database to:
Gain actionable insights into 4.5m physical stores in Cloudflare.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Cloudflare online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Cloudflare E-commerce Database?
-
Our database covers over 4.5m Cloudflare physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.6% among stores with at least one detectable social profile (2,157,990 stores) , followed by Facebook (27.3%) and YouTube (9.7%) .
Base: 3,316,266 stores with any detectable social profile (56.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,157,990 stores
1,865,116 stores
658,655 stores
618,086 stores
471,786 stores
407,519 stores
240,707 stores
226,382 stores
161,841 stores
14,546 stores
Visual Distribution