AddThis Technology Adoption in E-commerce

Discover 25.5k e-commerce stores using AddThis. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 71.3% of stores with physical delivery (17,757 stores) , followed by WooCommerce (11.0%) and Magento (7.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 71.3%

17,757 stores

2,726 stores

1,760 stores

1,315 stores

394 stores

272 stores

221 stores

103 stores

90 stores

59 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in AddThis
Platform Stores with Physical Delivery Percentage
Custom 17757 71.33%
WooCommerce 2726 10.95%
Magento 1760 7.07%
Shopify 1315 5.28%
PrestaShop 394 1.58%
OpenCart 272 1.09%
BigCommerce 221 0.89%
Pressero 103 0.41%
Squarespace Commerce 90 0.36%
Yahoo! Ecommerce 59 0.24%
CS Cart 46 0.18%
Zen Cart 41 0.16%
Oxatis 40 0.16%
1C-Bitrix 36 0.14%
nopCommerce 33 0.13%

All Stores Distribution

Custom holds 58.9% share of all AddThis e-commerce stores (17,757) , with WooCommerce at 20.9% and Magento at 7.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 58.9%

17,757 stores

6,294 stores

2,098 stores

1,855 stores

458 stores

343 stores

262 stores

117 stores

439 stores

64 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in AddThis
Platform Total Stores Percentage
Custom 17757 58.88%
WooCommerce 6294 20.87%
Magento 2098 6.96%
Shopify 1855 6.15%
PrestaShop 458 1.52%
OpenCart 343 1.14%
BigCommerce 262 0.87%
Pressero 117 0.39%
Squarespace Commerce 439 1.46%
Yahoo! Ecommerce 64 0.21%
CS Cart 52 0.17%
Zen Cart 65 0.22%
Oxatis 46 0.15%
1C-Bitrix 239 0.79%
nopCommerce 67 0.22%

Categories Distribution

Health & Beauty leads with 16.1% of all stores (3,258 stores) , followed by Clothing & Accessories (11.9%) and Electronics & Technology (11.5%) .

Top 10 Categories

Health & Beauty 16.1%

3,258 stores

Clothing & Accessories 11.9%

2,399 stores

Electronics & Technology 11.5%

2,322 stores

Food & Beverages 10.0%

2,016 stores

Business & Industrial 7.4%

1,496 stores

Vehicles & Parts 6.8%

1,368 stores

Home & Garden 6.7%

1,359 stores

Furniture & Home Decor 5.3%

1,072 stores

Tools & Hardware 4.5%

906 stores

Sporting Goods & Outdoor Gear 4.4%

893 stores

Visual Distribution

Distribution of top 10 AddThis store categories (December 2025)
Distribution of categories in AddThis e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3258 16.15%
Clothing & Accessories 2399 11.89%
Electronics & Technology 2322 11.51%
Food & Beverages 2016 9.99%
Business & Industrial 1496 7.41%
Vehicles & Parts 1368 6.78%
Home & Garden 1359 6.74%
Furniture & Home Decor 1072 5.31%
Tools & Hardware 906 4.49%
Sporting Goods & Outdoor Gear 893 4.43%
Arts & Entertainment 831 4.12%
Jewelry & Watches 656 3.25%
Gifts & Special Occasions 587 2.91%
Books & Media 543 2.69%
Pets & Pet Supplies 472 2.34%

Payment Providers Distribution

PayPal leads with 27.9% among AI-verified physical stores (1,506 stores) , followed by MasterCard (16.9%) and American Express (13.9%) .

Base: 5,243 AI-verified physical stores with detectable payment providers (16.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.9%

1,506 stores

912 stores

751 stores

VISA 8.6%

466 stores

463 stores

Bolt 6.1%

331 stores

178 stores

JCB 2.7%

145 stores

121 stores

100 stores

Visual Distribution

Distribution of top 10 AddThis payment providers (December 2025)
Distribution of payment providers in AddThis e-commerce stores
Payment Provider Store Count Market Share
PayPal 1506 27.94%
MasterCard 912 16.92%
American Express 751 13.93%
VISA 466 8.65%
Stripe Connect 463 8.59%
Bolt 331 6.14%
Klarna 178 3.30%
JCB 145 2.69%
Paddle 121 2.24%
Apple Pay 100 1.86%
iDEAL 95 1.76%
Bancontact 93 1.73%
BitCoin 92 1.71%
PagSeguro 71 1.32%
Google Pay 66 1.22%

Shipping Carriers Distribution

UPS leads with 24.1% among AI-verified physical stores (1,152 stores) , followed by USPS (13.6%) and DHL (13.2%) .

Base: 4,871 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 24.1%

1,152 stores

USPS 13.6%

650 stores

DHL 13.2%

632 stores

FedEx 11.7%

560 stores

254 stores

TNT 4.9%

237 stores

GLS 4.7%

227 stores

DPD 4.7%

224 stores

162 stores

Estes 2.7%

131 stores

Visual Distribution

Distribution of top 10 AddThis shipping carriers (December 2025)
Distribution of shipping carriers in AddThis e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1152 24.06%
USPS 650 13.58%
DHL 632 13.20%
FedEx 560 11.70%
Royal Mail 254 5.30%
TNT 237 4.95%
GLS 227 4.74%
DPD 224 4.68%
Hermes 162 3.38%
Estes 131 2.74%
Australia Post 125 2.61%
Speedy 118 2.46%
PostNL 116 2.42%
Почта России 109 2.28%
Giaohangnhanh 91 1.90%

Store Launch Timeline

Over the past 12 months, 843 new stores were launched in AddThis , with the highest activity in 2025-11 (77 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.1%

77 stores launched

2025-10 6.5%

55 stores launched

2025-09 5.7%

48 stores launched

2025-08 8.1%

68 stores launched

2025-07 11.2%

94 stores launched

2025-06 7.7%

65 stores launched

2025-05 7.5%

63 stores launched

2025-04 8.7%

73 stores launched

2025-03 10.9%

92 stores launched

2025-02 10.7%

90 stores launched

2025-01 8.9%

75 stores launched

2024-12 5.1%

43 stores launched

Monthly Trend

Monthly store launches in AddThis (December 2025)
Monthly store launches in AddThis over the past 12 months
Month Stores Launched Percentage
2025-11 77 9.13%
2025-10 55 6.52%
2025-09 48 5.69%
2025-08 68 8.07%
2025-07 94 11.15%
2025-06 65 7.71%
2025-05 63 7.47%
2025-04 73 8.66%
2025-03 92 10.91%
2025-02 90 10.68%
2025-01 75 8.90%
2024-12 43 5.10%

Active Stores by Launch Year

Currently, 23,462 active stores in AddThis are tracked in our database , with the most stores launched in 2025 (800 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.4%

800 active stores

2024 2.9%

679 active stores

2023 3.6%

848 active stores

2022 4.3%

1,020 active stores

2021 6.1%

1,426 active stores

2020 6.5%

1,524 active stores

2019 5.9%

1,378 active stores

2018 7.3%

1,715 active stores

2017 8.1%

1,910 active stores

2016 4.8%

1,136 active stores

2015 4.9%

1,157 active stores

2014 4.4%

1,039 active stores

2013 7.3%

1,715 active stores

2012 4.5%

1,050 active stores

2011 4.1%

964 active stores

Distribution by Launch Year

Active stores in AddThis by original launch year (December 2025)
Active stores in AddThis by launch year
Launch Year Active Stores Percentage
2025 800 3.41%
2024 679 2.89%
2023 848 3.61%
2022 1020 4.35%
2021 1426 6.08%
2020 1524 6.50%
2019 1378 5.87%
2018 1715 7.31%
2017 1910 8.14%
2016 1136 4.84%
2015 1157 4.93%
2014 1039 4.43%
2013 1715 7.31%
2012 1050 4.48%
2011 964 4.11%
2010 805 3.43%
2009 721 3.07%
2008 542 2.31%
2007 502 2.14%
2006 360 1.53%
2005 308 1.31%
2004 296 1.26%
2003 312 1.33%
2002 263 1.12%
2001 296 1.26%
2000 225 0.96%
1999 183 0.78%
1998 142 0.61%
1997 81 0.35%
1996 53 0.23%
1995 12 0.05%

Social Media Usage

Facebook leads with 34.2% among stores with at least one detectable social profile (13,617 stores) , followed by Instagram (18.6%) and Twitter (16.9%) .

Base: 20,410 stores with any detectable social profile (62.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.2%

13,617 stores

Instagram 18.6%

7,407 stores

Twitter 16.9%

6,733 stores

YouTube 13.1%

5,205 stores

LinkedIn 6.3%

2,493 stores

Pinterest 5.3%

2,117 stores

WhatsApp 3.3%

1,315 stores

TikTok 1.2%

459 stores

X 0.9%

342 stores

Vimeo 0.4%

162 stores

Visual Distribution

Distribution of social media platforms in AddThis (December 2025)
Distribution of social media platforms in AddThis e-commerce stores
Social Platform Store Count Market Share
Facebook 13617 34.17%
Instagram 7407 18.59%
Twitter 6733 16.90%
YouTube 5205 13.06%
LinkedIn 2493 6.26%
Pinterest 2117 5.31%
WhatsApp 1315 3.30%
TikTok 459 1.15%
X 342 0.86%
Vimeo 162 0.41%

Geographic Distribution

United States leads with 23.9% (4,396 AI-verified stores) , followed by Vietnam (11.7%) and China (7.3%) .

Base: 18,411 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,396 AI-verified stores

Vietnam 11.7%

2,163 AI-verified stores

China 7.3%

1,348 AI-verified stores

1,347 AI-verified stores

975 AI-verified stores

Spain 5.2%

964 AI-verified stores

848 AI-verified stores

754 AI-verified stores

653 AI-verified stores

Italy 3.5%

647 AI-verified stores

Visual Distribution

Geographic distribution of stores using AddThis (December 2025)
Geographic distribution of stores using AddThis
Country AI-Verified Store Count Market Share
United States 4396 23.88%
Vietnam 2163 11.75%
China 1348 7.32%
United Kingdom 1347 7.32%
Bangladesh 975 5.30%
Spain 964 5.24%
Turkey 848 4.61%
Netherlands 754 4.10%
Australia 653 3.55%
Italy 647 3.51%
Russia 594 3.23%
India 578 3.14%
Indonesia 563 3.06%
France 530 2.88%
Brazil 479 2.60%
Canada 434 2.36%
Ukraine 331 1.80%
Greece 278 1.51%
Japan 273 1.48%
Poland 256 1.39%

Dataset Coverage

Field Rows count Coverage
Website 32.7k 100.00%
Emails 17.0k 52.03%
Phones 10.7k 32.78%
Ecommerce platform 31.9k 97.45%
Couriers 4.9k 14.90%
Payment Providers 5.2k 16.04%
Categories 24.5k 75.03%
Social Media 20.4k 62.43%

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Frequently Asked Questions

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Our database covers over 25.5k AddThis physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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