AddThis Technology Adoption in E-commerce
Discover 10.7k verified e-commerce stores using AddThis. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 16.8k domains. 10.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
10.7k verified active stores out of 16.8k detected · 63.9% verification rate
E-commerce Platforms Distribution
Custom stores with 44.5% of stores with physical delivery (4,768 stores) , followed by WooCommerce (15.1%) and Shopify (12.3%) .
Base: 10,714 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,768 stores
1,621 stores
1,314 stores
1,189 stores
288 stores
191 stores
182 stores
161 stores
98 stores
35 stores
Visual Distribution
4,768 stores
1,621 stores
1,314 stores
1,189 stores
288 stores
191 stores
182 stores
161 stores
98 stores
35 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4768 | 44.50% |
| WooCommerce | 1621 | 15.13% |
| Shopify | 1314 | 12.26% |
| Magento | 1189 | 11.10% |
| PrestaShop | 288 | 2.69% |
| BigCommerce | 191 | 1.78% |
| OpenCart | 182 | 1.70% |
| VirtueMart | 161 | 1.50% |
| Storefront.ie | 98 | 0.91% |
| Squarespace Commerce | 35 | 0.33% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 28.4% share of detected AddThis e-commerce signals (4,768) , with WooCommerce at 29.5% and Shopify at 8.9% (June 2026) .
Base: 16,768 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,768 websites
4,952 websites
1,495 websites
1,421 websites
351 websites
223 websites
222 websites
305 websites
110 websites
543 websites
Visual Distribution
4,768 websites
4,952 websites
1,495 websites
1,421 websites
351 websites
223 websites
222 websites
305 websites
110 websites
543 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 4768 | 28.44% |
| WooCommerce | 4952 | 29.53% |
| Shopify | 1495 | 8.92% |
| Magento | 1421 | 8.47% |
| PrestaShop | 351 | 2.09% |
| BigCommerce | 223 | 1.33% |
| OpenCart | 222 | 1.32% |
| VirtueMart | 305 | 1.82% |
| Storefront.ie | 110 | 0.66% |
| Squarespace Commerce | 543 | 3.24% |
Categories Distribution
Clothing & Accessories stores with 10.8% of all stores (1,160 stores) , followed by Health & Beauty (10.7%) and Food & Beverages (8.4%) .
Base: 10,714 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,160 stores
1,150 stores
904 stores
876 stores
874 stores
735 stores
695 stores
591 stores
464 stores
436 stores
Visual Distribution
1,160 stores
1,150 stores
904 stores
876 stores
874 stores
735 stores
695 stores
591 stores
464 stores
436 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1160 | 10.83% |
| Health & Beauty | 1150 | 10.73% |
| Food & Beverages | 904 | 8.44% |
| Sporting Goods & Outdoor Gear | 876 | 8.18% |
| Home & Garden | 874 | 8.16% |
| Electronics & Technology | 735 | 6.86% |
| Business & Industrial | 695 | 6.49% |
| Tools & Hardware | 591 | 5.52% |
| Arts & Entertainment | 464 | 4.33% |
| Vehicles & Parts | 436 | 4.07% |
Payment Providers Distribution
PayPal accounts for 31.3% of displayed detection occurrences (1,076 occurrences) , followed by MasterCard (18.9%) and American Express (13.7%) .
Base: 3,439 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,076 occurrences
649 occurrences
470 occurrences
337 occurrences
272 occurrences
183 occurrences
155 occurrences
115 occurrences
100 occurrences
82 occurrences
Visual Distribution
1,076 occurrences
649 occurrences
470 occurrences
337 occurrences
272 occurrences
183 occurrences
155 occurrences
115 occurrences
100 occurrences
82 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1076 | 31.29% |
| MasterCard | 649 | 18.87% |
| American Express | 470 | 13.67% |
| VISA | 337 | 9.80% |
| Stripe Connect | 272 | 7.91% |
| Bolt | 183 | 5.32% |
| Klarna | 155 | 4.51% |
| JCB | 115 | 3.34% |
| iDEAL | 100 | 2.91% |
| Bancontact | 82 | 2.38% |
Shipping Carriers Distribution
UPS accounts for 26.1% of displayed detection occurrences (711 occurrences) , followed by DHL (17.0%) and USPS (14.5%) .
Base: 2,723 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
711 occurrences
462 occurrences
395 occurrences
336 occurrences
198 occurrences
160 occurrences
150 occurrences
124 occurrences
104 occurrences
83 occurrences
Visual Distribution
711 occurrences
462 occurrences
395 occurrences
336 occurrences
198 occurrences
160 occurrences
150 occurrences
124 occurrences
104 occurrences
83 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 711 | 26.11% |
| DHL | 462 | 16.97% |
| USPS | 395 | 14.51% |
| FedEx | 336 | 12.34% |
| DPD | 198 | 7.27% |
| Royal Mail | 160 | 5.88% |
| GLS | 150 | 5.51% |
| TNT | 124 | 4.55% |
| PostNL | 104 | 3.82% |
| Giaohangnhanh | 83 | 3.05% |
Store Launch Timeline
Over the past 12 months, 260 new stores were launched in AddThis , with the highest activity in 2026-05 (28 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
28 stores launched
22 stores launched
25 stores launched
17 stores launched
13 stores launched
20 stores launched
23 stores launched
26 stores launched
23 stores launched
29 stores launched
26 stores launched
8 stores launched
Monthly Trend
10.8% of last 12 months
8.5% of last 12 months
9.6% of last 12 months
6.5% of last 12 months
5.0% of last 12 months
7.7% of last 12 months
8.8% of last 12 months
10.0% of last 12 months
8.8% of last 12 months
11.2% of last 12 months
10.0% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 28 | 10.77% |
| 2026-04 | 22 | 8.46% |
| 2026-03 | 25 | 9.62% |
| 2026-02 | 17 | 6.54% |
| 2026-01 | 13 | 5.00% |
| 2025-12 | 20 | 7.69% |
| 2025-11 | 23 | 8.85% |
| 2025-10 | 26 | 10.00% |
| 2025-09 | 23 | 8.85% |
| 2025-08 | 29 | 11.15% |
| 2025-07 | 26 | 10.00% |
| 2025-06 | 8 | 3.08% |
Active Stores by Launch Year
Currently, 10,091 active stores in AddThis are tracked in our database , with the most stores launched in 2026 (105 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
105 active stores
306 active stores
255 active stores
349 active stores
352 active stores
522 active stores
620 active stores
612 active stores
706 active stores
803 active stores
519 active stores
516 active stores
483 active stores
617 active stores
436 active stores
Distribution by Launch Year
1.0% of tracked active stores
3.0% of tracked active stores
2.5% of tracked active stores
3.5% of tracked active stores
3.5% of tracked active stores
5.2% of tracked active stores
6.1% of tracked active stores
6.1% of tracked active stores
7.0% of tracked active stores
8.0% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.8% of tracked active stores
6.1% of tracked active stores
4.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 105 | 1.04% |
| 2025 | 306 | 3.03% |
| 2024 | 255 | 2.53% |
| 2023 | 349 | 3.46% |
| 2022 | 352 | 3.49% |
| 2021 | 522 | 5.17% |
| 2020 | 620 | 6.14% |
| 2019 | 612 | 6.06% |
| 2018 | 706 | 7.00% |
| 2017 | 803 | 7.96% |
| 2016 | 519 | 5.14% |
| 2015 | 516 | 5.11% |
| 2014 | 483 | 4.79% |
| 2013 | 617 | 6.11% |
| 2012 | 436 | 4.32% |
Geographic Distribution
United States stores with 20.1% (2,152 active verified stores) , followed by Vietnam (10.7%) and United Kingdom (6.6%) .
Base: 10,714 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,152 active verified stores
1,149 active verified stores
711 active verified stores
553 active verified stores
370 active verified stores
338 active verified stores
308 active verified stores
286 active verified stores
250 active verified stores
233 active verified stores
Visual Distribution
2,152 active verified stores
1,149 active verified stores
711 active verified stores
553 active verified stores
370 active verified stores
338 active verified stores
308 active verified stores
286 active verified stores
250 active verified stores
233 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2152 | 20.09% |
| Vietnam | 1149 | 10.72% |
| United Kingdom | 711 | 6.64% |
| Netherlands | 553 | 5.16% |
| Italy | 370 | 3.45% |
| Australia | 338 | 3.15% |
| Spain | 308 | 2.87% |
| France | 286 | 2.67% |
| Russia | 250 | 2.33% |
| Ukraine | 233 | 2.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Custom - Sporting Goods & Outdoor Gear
SAP Commerce Cloud - Home & Garden
Magento - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Custom - Food & Beverages
Magento
Custom - Tools & Hardware
Custom - Furniture & Home Decor
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.8k | 100.00% |
| Emails | 9.5k | 56.66% |
| Phones | 7.6k | 45.19% |
| Ecommerce platform | 16.2k | 96.46% |
| Couriers | 3.2k | 19.17% |
| Payment Providers | 3.4k | 20.18% |
| Categories | 10.3k | 61.15% |
| Social Media | 10.8k | 64.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AddThis e-commerce landscape:
Analyze 10.7k verified e-commerce stores on AddThis - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AddThis e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AddThis e-commerce intelligence?
-
We track 10.7k verified AddThis e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.6% of displayed detection occurrences (6,077 occurrences) , followed by Instagram (21.4%) and Twitter (15.2%) .
Base: 17,079 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,077 occurrences
3,650 occurrences
2,599 occurrences
2,042 occurrences
1,002 occurrences
801 occurrences
434 occurrences
265 occurrences
154 occurrences
55 occurrences
Visual Distribution
6,077 occurrences
3,650 occurrences
2,599 occurrences
2,042 occurrences
1,002 occurrences
801 occurrences
434 occurrences
265 occurrences
154 occurrences
55 occurrences