Montenegro E-commerce Market
Explore 606 verified e-commerce stores in the Montenegro. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 1.1k with e-commerce signals. 606 verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 42.9% of stores with physical delivery (260 stores) , followed by Custom (21.8%) and Shopify (21.3%) .
Base: 606 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
260 stores
132 stores
129 stores
18 stores
16 stores
11 stores
9 stores
8 stores
2 stores
2 stores
Visual Distribution
260 stores
132 stores
129 stores
18 stores
16 stores
11 stores
9 stores
8 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 260 | 42.90% |
| Custom | 132 | 21.78% |
| Shopify | 129 | 21.29% |
| Wix eCommerce | 18 | 2.97% |
| Magento | 16 | 2.64% |
| OpenCart | 11 | 1.82% |
| PrestaShop | 9 | 1.49% |
| NBSHOP | 8 | 1.32% |
| HikaShop | 2 | 0.33% |
| BigCommerce | 2 | 0.33% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 56.0% share of detected Montenegro e-commerce signals (604) , with Custom at 12.2% and Shopify at 13.4% (June 2026) .
Base: 1,078 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
604 websites
132 websites
144 websites
74 websites
18 websites
12 websites
9 websites
9 websites
2 websites
2 websites
Visual Distribution
604 websites
132 websites
144 websites
74 websites
18 websites
12 websites
9 websites
9 websites
2 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 604 | 56.03% |
| Custom | 132 | 12.24% |
| Shopify | 144 | 13.36% |
| Wix eCommerce | 74 | 6.86% |
| Magento | 18 | 1.67% |
| OpenCart | 12 | 1.11% |
| PrestaShop | 9 | 0.83% |
| NBSHOP | 9 | 0.83% |
| HikaShop | 2 | 0.19% |
| BigCommerce | 2 | 0.19% |
Categories Distribution
Clothing & Accessories stores with 17.0% of all stores (103 stores) , followed by Health & Beauty (16.8%) and Food & Beverages (7.6%) .
Base: 606 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
103 stores
102 stores
46 stores
40 stores
40 stores
27 stores
26 stores
23 stores
16 stores
15 stores
Visual Distribution
103 stores
102 stores
46 stores
40 stores
40 stores
27 stores
26 stores
23 stores
16 stores
15 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 103 | 17.00% |
| Health & Beauty | 102 | 16.83% |
| Food & Beverages | 46 | 7.59% |
| Electronics & Technology | 40 | 6.60% |
| Home & Garden | 40 | 6.60% |
| Jewelry & Watches | 27 | 4.46% |
| Tools & Hardware | 26 | 4.29% |
| Sporting Goods & Outdoor Gear | 23 | 3.80% |
| Toys & Games | 16 | 2.64% |
| Books & Media | 15 | 2.48% |
Payment Providers Distribution
VISA accounts for 37.7% of displayed detection occurrences (89 occurrences) , followed by MasterCard (37.3%) and American Express (5.9%) .
Base: 236 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
89 occurrences
88 occurrences
14 occurrences
14 occurrences
11 occurrences
6 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
Visual Distribution
89 occurrences
88 occurrences
14 occurrences
14 occurrences
11 occurrences
6 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 89 | 37.71% |
| MasterCard | 88 | 37.29% |
| American Express | 14 | 5.93% |
| PayPal | 14 | 5.93% |
| WebPay | 11 | 4.66% |
| Stripe Connect | 6 | 2.54% |
| Bolt | 4 | 1.69% |
| SEPA | 4 | 1.69% |
| Klarna | 3 | 1.27% |
| UnionPay | 3 | 1.27% |
Shipping Carriers Distribution
UPS accounts for 34.4% of displayed detection occurrences (22 occurrences) , followed by DHL (29.7%) and FedEx (10.9%) .
Base: 64 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
22 occurrences
19 occurrences
7 occurrences
4 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 22 | 34.38% |
| DHL | 19 | 29.69% |
| FedEx | 7 | 10.94% |
| PostNL | 4 | 6.25% |
| Hermes | 2 | 3.13% |
| Royal Mail | 2 | 3.13% |
| Zabka | 2 | 3.13% |
| GLS | 2 | 3.13% |
| Speedy | 2 | 3.13% |
| BRT | 2 | 3.13% |
Store Launch Timeline
Over the past 12 months, 154 new stores were launched in Montenegro , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
10 stores launched
12 stores launched
11 stores launched
12 stores launched
13 stores launched
27 stores launched
23 stores launched
16 stores launched
10 stores launched
9 stores launched
4 stores launched
Monthly Trend
4.5% of last 12 months
6.5% of last 12 months
7.8% of last 12 months
7.1% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
17.5% of last 12 months
14.9% of last 12 months
10.4% of last 12 months
6.5% of last 12 months
5.8% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 4.55% |
| 2026-04 | 10 | 6.49% |
| 2026-03 | 12 | 7.79% |
| 2026-02 | 11 | 7.14% |
| 2026-01 | 12 | 7.79% |
| 2025-12 | 13 | 8.44% |
| 2025-11 | 27 | 17.53% |
| 2025-10 | 23 | 14.94% |
| 2025-09 | 16 | 10.39% |
| 2025-08 | 10 | 6.49% |
| 2025-07 | 9 | 5.84% |
| 2025-06 | 4 | 2.60% |
Active Stores by Launch Year
Currently, 604 active stores in Montenegro are tracked in our database , with the most stores launched in 2026 (53 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
53 active stores
143 active stores
77 active stores
57 active stores
50 active stores
38 active stores
44 active stores
26 active stores
17 active stores
18 active stores
12 active stores
3 active stores
11 active stores
10 active stores
4 active stores
Distribution by Launch Year
8.8% of tracked active stores
23.7% of tracked active stores
12.7% of tracked active stores
9.4% of tracked active stores
8.3% of tracked active stores
6.3% of tracked active stores
7.3% of tracked active stores
4.3% of tracked active stores
2.8% of tracked active stores
3.0% of tracked active stores
2.0% of tracked active stores
0.5% of tracked active stores
1.8% of tracked active stores
1.7% of tracked active stores
0.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 53 | 8.77% |
| 2025 | 143 | 23.68% |
| 2024 | 77 | 12.75% |
| 2023 | 57 | 9.44% |
| 2022 | 50 | 8.28% |
| 2021 | 38 | 6.29% |
| 2020 | 44 | 7.28% |
| 2019 | 26 | 4.30% |
| 2018 | 17 | 2.81% |
| 2017 | 18 | 2.98% |
| 2016 | 12 | 1.99% |
| 2015 | 3 | 0.50% |
| 2014 | 11 | 1.82% |
| 2013 | 10 | 1.66% |
| 2012 | 4 | 0.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Custom - Arts & Entertainment
Shopify - Toys & Games
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 606 | 100.00% |
| Emails | 315 | 51.98% |
| Phones | 403 | 66.50% |
| Ecommerce platform | 606 | 100.00% |
| Couriers | 45 | 7.43% |
| Payment Providers | 138 | 22.77% |
| Categories | 541 | 89.27% |
| Social Media | 413 | 68.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Montenegro e-commerce landscape:
Analyze 606 verified e-commerce stores in Montenegro - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Montenegro e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Montenegro e-commerce intelligence?
-
We track 606 verified Montenegro e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 37.2% of displayed detection occurrences (388 occurrences) , followed by Facebook (32.8%) and YouTube (8.6%) .
Base: 1,043 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
388 occurrences
342 occurrences
90 occurrences
51 occurrences
50 occurrences
47 occurrences
44 occurrences
20 occurrences
8 occurrences
3 occurrences
Visual Distribution
388 occurrences
342 occurrences
90 occurrences
51 occurrences
50 occurrences
47 occurrences
44 occurrences
20 occurrences
8 occurrences
3 occurrences