Malta E-commerce Database

Explore 2.5k verified e-commerce stores in the Malta. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 4.1k with e-commerce signals. 2.5k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Shopify leads with 41.0% of stores with physical delivery (1,038 stores) , followed by WooCommerce (34.9%) and Custom (10.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.0%

1,038 stores

884 stores

Custom 10.1%

256 stores

210 stores

43 stores

30 stores

24 stores

20 stores

14 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Malta
Platform Stores with Physical Delivery Percentage
Shopify 1038 41.01%
WooCommerce 884 34.93%
Custom 256 10.11%
Wix eCommerce 210 8.30%
PrestaShop 43 1.70%
nopCommerce 30 1.19%
Magento 24 0.95%
Squarespace Commerce 20 0.79%
OpenCart 14 0.55%
GoDaddy Online Store 12 0.47%

Categories Distribution

Health & Beauty leads with 21.3% of all stores (416 stores) , followed by Clothing & Accessories (15.3%) and Food & Beverages (13.6%) .

Base: 1,952 AI-verified stores with physical delivery and detected product categories (76.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 21.3%

416 stores

Clothing & Accessories 15.3%

298 stores

Food & Beverages 13.6%

266 stores

Electronics & Technology 8.6%

168 stores

Home & Garden 6.5%

127 stores

Jewelry & Watches 6.0%

117 stores

Gifts & Special Occasions 5.6%

109 stores

Furniture & Home Decor 5.3%

103 stores

Toys & Games 3.7%

72 stores

Sporting Goods & Outdoor Gear 3.3%

64 stores

Visual Distribution

Distribution of top 10 Malta store categories (March 2026)
Distribution of categories in Malta e-commerce stores
Category Number of Stores Percentage
Health & Beauty 416 21.31%
Clothing & Accessories 298 15.27%
Food & Beverages 266 13.63%
Electronics & Technology 168 8.61%
Home & Garden 127 6.51%
Jewelry & Watches 117 5.99%
Gifts & Special Occasions 109 5.58%
Furniture & Home Decor 103 5.28%
Toys & Games 72 3.69%
Sporting Goods & Outdoor Gear 64 3.28%
Arts & Entertainment 54 2.77%
Pets & Pet Supplies 52 2.66%
Tools & Hardware 41 2.10%
Baby & Toddler 33 1.69%
Office Supplies 32 1.64%

Payment Providers Distribution

PayPal leads with 30.5% among AI-verified physical stores (282 stores) , followed by Stripe Connect (16.2%) and MasterCard (10.9%) .

Base: 515 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.5%

282 stores

150 stores

101 stores

95 stores

61 stores

VISA 5.1%

47 stores

46 stores

45 stores

Bolt 4.1%

38 stores

12 stores

Visual Distribution

Distribution of top 10 Malta payment providers (March 2026)
Distribution of payment providers in Malta e-commerce stores
Payment Provider Store Count Market Share
PayPal 282 30.52%
Stripe Connect 150 16.23%
MasterCard 101 10.93%
American Express 95 10.28%
Apple Pay 61 6.60%
VISA 47 5.09%
Google Pay 46 4.98%
Klarna 45 4.87%
Bolt 38 4.11%
Braintree 12 1.30%
Bancontact 12 1.30%
SEPA 11 1.19%
JCB 9 0.97%
BitCoin 8 0.87%
iDEAL 7 0.76%

Shipping Carriers Distribution

DHL leads with 34.5% among AI-verified physical stores (127 stores) , followed by UPS (24.7%) and FedEx (10.6%) .

Base: 246 AI-verified physical stores with detectable shipping carriers (9.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 34.5%

127 stores

UPS 24.7%

91 stores

FedEx 10.6%

39 stores

TNT 5.7%

21 stores

DPD 4.3%

16 stores

GLS 3.5%

13 stores

USPS 3.5%

13 stores

12 stores

8 stores

7 stores

Visual Distribution

Distribution of top 10 Malta shipping carriers (March 2026)
Distribution of shipping carriers in Malta e-commerce stores
Shipping Carrier Store Count Market Share
DHL 127 34.51%
UPS 91 24.73%
FedEx 39 10.60%
TNT 21 5.71%
DPD 16 4.35%
GLS 13 3.53%
USPS 13 3.53%
Hermes 12 3.26%
Royal Mail 8 2.17%
Speedy 7 1.90%
Deutsche Post 6 1.63%
JX 5 1.36%
PostNL 4 1.09%
Blue Star 3 0.82%
Colissimo 3 0.82%

Store Launch Timeline

Over the past 12 months, 509 new stores were launched in Malta , with the highest activity in 2026-01 (72 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 14.1%

72 stores launched

2025-12 13.4%

68 stores launched

2025-11 12.8%

65 stores launched

2025-10 9.8%

50 stores launched

2025-09 8.8%

45 stores launched

2025-08 7.3%

37 stores launched

2025-07 6.7%

34 stores launched

2025-06 6.9%

35 stores launched

2025-05 6.7%

34 stores launched

2025-04 7.9%

40 stores launched

2025-03 5.7%

29 stores launched

Monthly Trend

Monthly store launches in Malta (March 2026)
Monthly store launches in Malta over the past 12 months
Month Stores Launched Percentage
2026-01 72 14.15%
2025-12 68 13.36%
2025-11 65 12.77%
2025-10 50 9.82%
2025-09 45 8.84%
2025-08 37 7.27%
2025-07 34 6.68%
2025-06 35 6.88%
2025-05 34 6.68%
2025-04 40 7.86%
2025-03 29 5.70%

Active Stores by Launch Year

Currently, 2,523 active stores in Malta are tracked in our database , with the most stores launched in 2026 (72 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.9%

72 active stores

2025 19.3%

486 active stores

2024 12.6%

317 active stores

2023 7.6%

191 active stores

2022 7.2%

182 active stores

2021 8.7%

220 active stores

2020 9.6%

243 active stores

2019 4.0%

100 active stores

2018 4.1%

104 active stores

2017 2.3%

59 active stores

2016 1.9%

47 active stores

2015 1.7%

42 active stores

2014 1.5%

39 active stores

2013 2.6%

66 active stores

2012 1.6%

41 active stores

Distribution by Launch Year

Active stores in Malta by original launch year (March 2026)
Active stores in Malta by launch year
Launch Year Active Stores Percentage
2026 72 2.85%
2025 486 19.26%
2024 317 12.56%
2023 191 7.57%
2022 182 7.21%
2021 220 8.72%
2020 243 9.63%
2019 100 3.96%
2018 104 4.12%
2017 59 2.34%
2016 47 1.86%
2015 42 1.66%
2014 39 1.55%
2013 66 2.62%
2012 41 1.63%
2011 49 1.94%
2010 36 1.43%
2009 41 1.63%
2008 31 1.23%
2007 20 0.79%
2006 20 0.79%
2005 15 0.59%
2004 24 0.95%
2003 21 0.83%
2002 9 0.36%
2001 21 0.83%
2000 16 0.63%
1999 3 0.12%
1998 6 0.24%
1997 2 0.08%

Social Media Usage

Facebook leads with 38.0% among stores with at least one detectable social profile (1,751 stores) , followed by Instagram (32.3%) and YouTube (7.2%) .

Base: 1,900 stores with any detectable social profile (74.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.0%

1,751 stores

Instagram 32.3%

1,488 stores

YouTube 7.2%

331 stores

TikTok 6.8%

313 stores

Twitter 4.3%

200 stores

Pinterest 4.2%

192 stores

LinkedIn 3.6%

165 stores

WhatsApp 1.8%

82 stores

X 1.6%

76 stores

Vimeo 0.2%

10 stores

Visual Distribution

Distribution of social media platforms in Malta (March 2026)
Distribution of social media platforms in Malta e-commerce stores
Social Platform Store Count Market Share
Facebook 1751 38.00%
Instagram 1488 32.29%
YouTube 331 7.18%
TikTok 313 6.79%
Twitter 200 4.34%
Pinterest 192 4.17%
LinkedIn 165 3.58%
WhatsApp 82 1.78%
X 76 1.65%
Vimeo 10 0.22%

Data Coverage

Field Rows count Coverage
Website 2.5k 100.00%
Emails 1.5k 60.21%
Phones 841.0 33.03%
Ecommerce platform 2.5k 100.00%
Couriers 246.0 9.66%
Payment Providers 515.0 20.23%
Categories 2.0k 80.28%
Social Media 1.9k 74.63%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Malta e-commerce landscape:

Analyze 2.5k verified e-commerce stores in Malta - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Malta e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Malta e-commerce intelligence?

We track 2.5k verified Malta e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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