Malta E-commerce Database

Explore 2.6k verified e-commerce stores in the Malta. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 4.2k with e-commerce signals. 2.6k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

Shopify leads with 41.8% of stores with physical delivery (1,088 stores) , followed by WooCommerce (34.5%) and Custom (10.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.8%

1,088 stores

897 stores

Custom 10.3%

268 stores

214 stores

44 stores

27 stores

23 stores

18 stores

13 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Malta
Platform Stores with Physical Delivery Percentage
Shopify 1088 41.83%
WooCommerce 897 34.49%
Custom 268 10.30%
Wix eCommerce 214 8.23%
PrestaShop 44 1.69%
nopCommerce 27 1.04%
Magento 23 0.88%
Squarespace Commerce 18 0.69%
GoDaddy Online Store 13 0.50%
OpenCart 9 0.35%

Categories Distribution

Health & Beauty leads with 20.5% of all stores (479 stores) , followed by Food & Beverages (14.0%) and Clothing & Accessories (13.7%) .

Base: 2,340 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.5%

479 stores

Food & Beverages 14.0%

327 stores

Clothing & Accessories 13.7%

320 stores

Home & Garden 8.2%

191 stores

Toys & Games 6.2%

145 stores

Sporting Goods & Outdoor Gear 6.2%

144 stores

Electronics & Technology 5.3%

125 stores

Gifts & Special Occasions 5.2%

122 stores

Jewelry & Watches 4.1%

96 stores

Tools & Hardware 3.8%

88 stores

Visual Distribution

Distribution of top 10 Malta store categories (April 2026)
Distribution of categories in Malta e-commerce stores
Category Number of Stores Percentage
Health & Beauty 479 20.47%
Food & Beverages 327 13.97%
Clothing & Accessories 320 13.68%
Home & Garden 191 8.16%
Toys & Games 145 6.20%
Sporting Goods & Outdoor Gear 144 6.15%
Electronics & Technology 125 5.34%
Gifts & Special Occasions 122 5.21%
Jewelry & Watches 96 4.10%
Tools & Hardware 88 3.76%
Furniture & Home Decor 84 3.59%
Arts & Entertainment 69 2.95%
Business & Industrial 61 2.61%
Pets & Pet Supplies 53 2.26%
Baby & Toddler 36 1.54%

Payment Providers Distribution

PayPal leads with 31.5% among AI-verified physical stores (213 stores) , followed by Stripe Connect (16.8%) and MasterCard (11.4%) .

Base: 391 AI-verified physical stores with detectable payment providers (14.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.5%

213 stores

114 stores

77 stores

55 stores

40 stores

Bolt 5.3%

36 stores

36 stores

35 stores

VISA 5.0%

34 stores

9 stores

Visual Distribution

Distribution of top 10 Malta payment providers (April 2026)
Distribution of payment providers in Malta e-commerce stores
Payment Provider Store Count Market Share
PayPal 213 31.46%
Stripe Connect 114 16.84%
MasterCard 77 11.37%
American Express 55 8.12%
Apple Pay 40 5.91%
Bolt 36 5.32%
Google Pay 36 5.32%
Klarna 35 5.17%
VISA 34 5.02%
Bancontact 9 1.33%
Braintree 7 1.03%
SagePay 6 0.89%
JCB 5 0.74%
Amazon Payments 5 0.74%
Amazon Pay 5 0.74%

Shipping Carriers Distribution

DHL leads with 29.0% among AI-verified physical stores (78 stores) , followed by UPS (28.3%) and FedEx (11.2%) .

Base: 183 AI-verified physical stores with detectable shipping carriers (6.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 29.0%

78 stores

UPS 28.3%

76 stores

FedEx 11.2%

30 stores

TNT 5.9%

16 stores

USPS 4.8%

13 stores

12 stores

GLS 3.7%

10 stores

DPD 3.0%

8 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 Malta shipping carriers (April 2026)
Distribution of shipping carriers in Malta e-commerce stores
Shipping Carrier Store Count Market Share
DHL 78 29.00%
UPS 76 28.25%
FedEx 30 11.15%
TNT 16 5.95%
USPS 13 4.83%
Hermes 12 4.46%
GLS 10 3.72%
DPD 8 2.97%
Speedy 7 2.60%
Royal Mail 6 2.23%
Deutsche Post 4 1.49%
PostNL 3 1.12%
Colissimo 2 0.74%
Mondial Relay 2 0.74%
JX 2 0.74%

Store Launch Timeline

Over the past 12 months, 562 new stores were launched in Malta , with the highest activity in 2026-03 (54 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 9.6%

54 stores launched

2026-02 10.1%

57 stores launched

2026-01 13.9%

78 stores launched

2025-12 11.6%

65 stores launched

2025-11 9.6%

54 stores launched

2025-10 7.8%

44 stores launched

2025-09 6.9%

39 stores launched

2025-08 7.1%

40 stores launched

2025-07 6.6%

37 stores launched

2025-06 5.9%

33 stores launched

2025-05 6.4%

36 stores launched

2025-04 4.4%

25 stores launched

Monthly Trend

Monthly store launches in Malta (April 2026)
Monthly store launches in Malta over the past 12 months
Month Stores Launched Percentage
2026-03 54 9.61%
2026-02 57 10.14%
2026-01 78 13.88%
2025-12 65 11.57%
2025-11 54 9.61%
2025-10 44 7.83%
2025-09 39 6.94%
2025-08 40 7.12%
2025-07 37 6.58%
2025-06 33 5.87%
2025-05 36 6.41%
2025-04 25 4.45%

Active Stores by Launch Year

Currently, 2,629 active stores in Malta are tracked in our database , with the most stores launched in 2026 (189 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.2%

189 active stores

2025 17.6%

462 active stores

2024 12.0%

315 active stores

2023 6.9%

181 active stores

2022 7.0%

185 active stores

2021 8.7%

228 active stores

2020 9.3%

244 active stores

2019 3.8%

100 active stores

2018 3.9%

103 active stores

2017 2.3%

61 active stores

2016 1.9%

50 active stores

2015 1.6%

41 active stores

2014 1.7%

46 active stores

2013 2.5%

67 active stores

2012 1.5%

40 active stores

Distribution by Launch Year

Active stores in Malta by original launch year (April 2026)
Active stores in Malta by launch year
Launch Year Active Stores Percentage
2026 189 7.19%
2025 462 17.57%
2024 315 11.98%
2023 181 6.88%
2022 185 7.04%
2021 228 8.67%
2020 244 9.28%
2019 100 3.80%
2018 103 3.92%
2017 61 2.32%
2016 50 1.90%
2015 41 1.56%
2014 46 1.75%
2013 67 2.55%
2012 40 1.52%
2011 45 1.71%
2010 38 1.45%
2009 38 1.45%
2008 32 1.22%
2007 21 0.80%
2006 20 0.76%
2005 13 0.49%
2004 27 1.03%
2003 26 0.99%
2002 10 0.38%
2001 19 0.72%
2000 15 0.57%
1999 5 0.19%
1998 6 0.23%
1997 2 0.08%

Social Media Usage

Facebook leads with 38.3% among stores with at least one detectable social profile (1,788 stores) , followed by Instagram (32.6%) and YouTube (7.0%) .

Base: 1,947 stores with any detectable social profile (73.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.3%

1,788 stores

Instagram 32.6%

1,518 stores

YouTube 7.0%

327 stores

TikTok 6.7%

313 stores

Twitter 4.3%

200 stores

Pinterest 4.1%

192 stores

LinkedIn 3.6%

168 stores

WhatsApp 1.7%

78 stores

X 1.5%

70 stores

Vimeo 0.2%

9 stores

Visual Distribution

Distribution of social media platforms in Malta (April 2026)
Distribution of social media platforms in Malta e-commerce stores
Social Platform Store Count Market Share
Facebook 1788 38.34%
Instagram 1518 32.55%
YouTube 327 7.01%
TikTok 313 6.71%
Twitter 200 4.29%
Pinterest 192 4.12%
LinkedIn 168 3.60%
WhatsApp 78 1.67%
X 70 1.50%
Vimeo 9 0.19%

Data Coverage

Field Rows count Coverage
Website 2.6k 100.00%
Emails 1.2k 46.68%
Phones 855.0 32.29%
Ecommerce platform 2.6k 100.00%
Couriers 183.0 6.91%
Payment Providers 391.0 14.77%
Categories 2.4k 91.77%
Social Media 1.9k 73.53%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Malta e-commerce landscape:

Analyze 2.6k verified e-commerce stores in Malta - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Malta e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Malta e-commerce intelligence?

We track 2.6k verified Malta e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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