Malta E-commerce Market
Explore 2.6k verified e-commerce stores in the Malta. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 4.4k with e-commerce signals. 2.6k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 38.8% of stores with physical delivery (1,025 stores) , followed by WooCommerce (35.9%) and Custom (10.1%) .
Base: 2,645 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,025 stores
949 stores
266 stores
203 stores
40 stores
32 stores
29 stores
27 stores
15 stores
10 stores
Visual Distribution
1,025 stores
949 stores
266 stores
203 stores
40 stores
32 stores
29 stores
27 stores
15 stores
10 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1025 | 38.75% |
| WooCommerce | 949 | 35.88% |
| Custom | 266 | 10.06% |
| Wix eCommerce | 203 | 7.67% |
| PrestaShop | 40 | 1.51% |
| Magento | 32 | 1.21% |
| nopCommerce | 29 | 1.10% |
| Squarespace Commerce | 27 | 1.02% |
| GoDaddy Online Store | 15 | 0.57% |
| OpenCart | 10 | 0.38% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 24.9% share of detected Malta e-commerce signals (1,106) , with WooCommerce at 47.2% and Custom at 6.0% (June 2026) .
Base: 4,447 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,106 websites
2,098 websites
266 websites
596 websites
44 websites
35 websites
34 websites
105 websites
24 websites
12 websites
Visual Distribution
1,106 websites
2,098 websites
266 websites
596 websites
44 websites
35 websites
34 websites
105 websites
24 websites
12 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1106 | 24.87% |
| WooCommerce | 2098 | 47.18% |
| Custom | 266 | 5.98% |
| Wix eCommerce | 596 | 13.40% |
| PrestaShop | 44 | 0.99% |
| Magento | 35 | 0.79% |
| nopCommerce | 34 | 0.76% |
| Squarespace Commerce | 105 | 2.36% |
| GoDaddy Online Store | 24 | 0.54% |
| OpenCart | 12 | 0.27% |
Categories Distribution
Health & Beauty stores with 18.1% of all stores (480 stores) , followed by Food & Beverages (12.4%) and Clothing & Accessories (12.1%) .
Base: 2,645 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
480 stores
328 stores
319 stores
185 stores
146 stores
139 stores
125 stores
114 stores
100 stores
91 stores
Visual Distribution
480 stores
328 stores
319 stores
185 stores
146 stores
139 stores
125 stores
114 stores
100 stores
91 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 480 | 18.15% |
| Food & Beverages | 328 | 12.40% |
| Clothing & Accessories | 319 | 12.06% |
| Home & Garden | 185 | 6.99% |
| Sporting Goods & Outdoor Gear | 146 | 5.52% |
| Toys & Games | 139 | 5.26% |
| Gifts & Special Occasions | 125 | 4.73% |
| Electronics & Technology | 114 | 4.31% |
| Jewelry & Watches | 100 | 3.78% |
| Tools & Hardware | 91 | 3.44% |
Payment Providers Distribution
PayPal accounts for 35.1% of displayed detection occurrences (228 occurrences) , followed by Stripe Connect (20.8%) and MasterCard (11.2%) .
Base: 650 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
228 occurrences
135 occurrences
73 occurrences
44 occurrences
37 occurrences
35 occurrences
33 occurrences
31 occurrences
26 occurrences
8 occurrences
Visual Distribution
228 occurrences
135 occurrences
73 occurrences
44 occurrences
37 occurrences
35 occurrences
33 occurrences
31 occurrences
26 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 228 | 35.08% |
| Stripe Connect | 135 | 20.77% |
| MasterCard | 73 | 11.23% |
| American Express | 44 | 6.77% |
| Apple Pay | 37 | 5.69% |
| Klarna | 35 | 5.38% |
| Bolt | 33 | 5.08% |
| Google Pay | 31 | 4.77% |
| VISA | 26 | 4.00% |
| Braintree | 8 | 1.23% |
Shipping Carriers Distribution
DHL accounts for 33.6% of displayed detection occurrences (78 occurrences) , followed by UPS (30.6%) and FedEx (9.5%) .
Base: 232 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
78 occurrences
71 occurrences
22 occurrences
15 occurrences
11 occurrences
11 occurrences
8 occurrences
7 occurrences
5 occurrences
4 occurrences
Visual Distribution
78 occurrences
71 occurrences
22 occurrences
15 occurrences
11 occurrences
11 occurrences
8 occurrences
7 occurrences
5 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 78 | 33.62% |
| UPS | 71 | 30.60% |
| FedEx | 22 | 9.48% |
| TNT | 15 | 6.47% |
| Hermes | 11 | 4.74% |
| USPS | 11 | 4.74% |
| GLS | 8 | 3.45% |
| Speedy | 7 | 3.02% |
| Royal Mail | 5 | 2.16% |
| Yamato Japan | 4 | 1.72% |
Store Launch Timeline
Over the past 12 months, 542 new stores were launched in Malta , with the highest activity in 2026-05 (70 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
70 stores launched
68 stores launched
54 stores launched
52 stores launched
51 stores launched
37 stores launched
43 stores launched
38 stores launched
38 stores launched
43 stores launched
34 stores launched
14 stores launched
Monthly Trend
12.9% of last 12 months
12.5% of last 12 months
10.0% of last 12 months
9.6% of last 12 months
9.4% of last 12 months
6.8% of last 12 months
7.9% of last 12 months
7.0% of last 12 months
7.0% of last 12 months
7.9% of last 12 months
6.3% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 70 | 12.92% |
| 2026-04 | 68 | 12.55% |
| 2026-03 | 54 | 9.96% |
| 2026-02 | 52 | 9.59% |
| 2026-01 | 51 | 9.41% |
| 2025-12 | 37 | 6.83% |
| 2025-11 | 43 | 7.93% |
| 2025-10 | 38 | 7.01% |
| 2025-09 | 38 | 7.01% |
| 2025-08 | 43 | 7.93% |
| 2025-07 | 34 | 6.27% |
| 2025-06 | 14 | 2.58% |
Active Stores by Launch Year
Currently, 2,625 active stores in Malta are tracked in our database , with the most stores launched in 2026 (297 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
297 active stores
403 active stores
291 active stores
157 active stores
171 active stores
222 active stores
233 active stores
98 active stores
101 active stores
61 active stores
54 active stores
45 active stores
55 active stores
68 active stores
43 active stores
Distribution by Launch Year
11.3% of tracked active stores
15.4% of tracked active stores
11.1% of tracked active stores
6.0% of tracked active stores
6.5% of tracked active stores
8.5% of tracked active stores
8.9% of tracked active stores
3.7% of tracked active stores
3.8% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 297 | 11.31% |
| 2025 | 403 | 15.35% |
| 2024 | 291 | 11.09% |
| 2023 | 157 | 5.98% |
| 2022 | 171 | 6.51% |
| 2021 | 222 | 8.46% |
| 2020 | 233 | 8.88% |
| 2019 | 98 | 3.73% |
| 2018 | 101 | 3.85% |
| 2017 | 61 | 2.32% |
| 2016 | 54 | 2.06% |
| 2015 | 45 | 1.71% |
| 2014 | 55 | 2.10% |
| 2013 | 68 | 2.59% |
| 2012 | 43 | 1.64% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
Shopify - Arts & Entertainment
Shopify - Office Supplies
Shopify
Shopify - Home & Garden
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 1.2k | 45.63% |
| Phones | 1.6k | 59.09% |
| Ecommerce platform | 2.6k | 100.00% |
| Couriers | 188 | 7.11% |
| Payment Providers | 414 | 15.65% |
| Categories | 2.4k | 92.51% |
| Social Media | 2k | 74.59% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Malta e-commerce landscape:
Analyze 2.6k verified e-commerce stores in Malta - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Malta e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Malta e-commerce intelligence?
-
We track 2.6k verified Malta e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 38.1% of displayed detection occurrences (1,806 occurrences) , followed by Instagram (32.4%) and YouTube (7.1%) .
Base: 4,741 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,806 occurrences
1,536 occurrences
335 occurrences
332 occurrences
195 occurrences
193 occurrences
172 occurrences
82 occurrences
81 occurrences
9 occurrences
Visual Distribution
1,806 occurrences
1,536 occurrences
335 occurrences
332 occurrences
195 occurrences
193 occurrences
172 occurrences
82 occurrences
81 occurrences
9 occurrences