Malta E-commerce Database

Explore 2.9k e-commerce stores in the Malta. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 41.8% of stores with physical delivery (1,194 stores) , followed by WooCommerce (31.6%) and Custom (13.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.8%

1,194 stores

902 stores

Custom 13.8%

394 stores

254 stores

33 stores

28 stores

23 stores

15 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Malta
Platform Stores with Physical Delivery Percentage
Shopify 1194 41.79%
WooCommerce 902 31.57%
Custom 394 13.79%
Wix eCommerce 254 8.89%
PrestaShop 33 1.16%
nopCommerce 28 0.98%
Magento 23 0.81%
GoDaddy Online Store 15 0.53%
OpenCart 9 0.32%
Squarespace Commerce 5 0.18%

All Stores Distribution

Shopify holds 31.7% share of all Malta e-commerce stores (1,344) , with WooCommerce at 41.8% and Custom at 9.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 31.7%

1,344 stores

1,775 stores

394 stores

592 stores

35 stores

31 stores

25 stores

18 stores

11 stores

17 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Malta
Platform Total Stores Percentage
Shopify 1344 31.68%
WooCommerce 1775 41.84%
Custom 394 9.29%
Wix eCommerce 592 13.96%
PrestaShop 35 0.83%
nopCommerce 31 0.73%
Magento 25 0.59%
GoDaddy Online Store 18 0.42%
OpenCart 11 0.26%
Squarespace Commerce 17 0.40%

Categories Distribution

Health & Beauty leads with 19.4% of all stores (417 stores) , followed by Clothing & Accessories (14.2%) and Food & Beverages (13.4%) .

Top 10 Categories

Health & Beauty 19.4%

417 stores

Clothing & Accessories 14.2%

305 stores

Food & Beverages 13.4%

287 stores

Electronics & Technology 9.3%

199 stores

Home & Garden 7.2%

154 stores

Furniture & Home Decor 5.8%

124 stores

Gifts & Special Occasions 5.5%

118 stores

Jewelry & Watches 5.4%

116 stores

Toys & Games 3.3%

71 stores

Pets & Pet Supplies 3.1%

67 stores

Visual Distribution

Distribution of top 10 Malta store categories (December 2025)
Distribution of categories in Malta e-commerce stores
Category Number of Stores Percentage
Health & Beauty 417 19.44%
Clothing & Accessories 305 14.22%
Food & Beverages 287 13.38%
Electronics & Technology 199 9.28%
Home & Garden 154 7.18%
Furniture & Home Decor 124 5.78%
Gifts & Special Occasions 118 5.50%
Jewelry & Watches 116 5.41%
Toys & Games 71 3.31%
Pets & Pet Supplies 67 3.12%
Arts & Entertainment 66 3.08%
Sporting Goods & Outdoor Gear 64 2.98%
Vehicles & Parts 60 2.80%
Tools & Hardware 53 2.47%
Business & Industrial 44 2.05%

Payment Providers Distribution

PayPal leads with 32.3% among AI-verified physical stores (280 stores) , followed by Stripe Connect (14.4%) and American Express (11.5%) .

Base: 511 AI-verified physical stores with detectable payment providers (17.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.3%

280 stores

125 stores

100 stores

97 stores

46 stores

VISA 4.5%

39 stores

Bolt 4.4%

38 stores

36 stores

32 stores

25 stores

Visual Distribution

Distribution of top 10 Malta payment providers (December 2025)
Distribution of payment providers in Malta e-commerce stores
Payment Provider Store Count Market Share
PayPal 280 32.26%
Stripe Connect 125 14.40%
American Express 100 11.52%
MasterCard 97 11.18%
Apple Pay 46 5.30%
VISA 39 4.49%
Bolt 38 4.38%
Google Pay 36 4.15%
Klarna 32 3.69%
Paddle 25 2.88%
Braintree 16 1.84%
BitCoin 11 1.27%
Bancontact 8 0.92%
SEPA 8 0.92%
SagePay 7 0.81%

Shipping Carriers Distribution

DHL leads with 35.6% among AI-verified physical stores (99 stores) , followed by UPS (25.5%) and FedEx (7.6%) .

Base: 210 AI-verified physical stores with detectable shipping carriers (7.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 35.6%

99 stores

UPS 25.5%

71 stores

FedEx 7.6%

21 stores

USPS 4.3%

12 stores

TNT 4.3%

12 stores

GLS 4.0%

11 stores

11 stores

DPD 3.6%

10 stores

7 stores

5 stores

Visual Distribution

Distribution of top 10 Malta shipping carriers (December 2025)
Distribution of shipping carriers in Malta e-commerce stores
Shipping Carrier Store Count Market Share
DHL 99 35.61%
UPS 71 25.54%
FedEx 21 7.55%
USPS 12 4.32%
TNT 12 4.32%
GLS 11 3.96%
Speedy 11 3.96%
DPD 10 3.60%
Hermes 7 2.52%
Blue Star 5 1.80%
Royal Mail 5 1.80%
JX 4 1.44%
ePacket 4 1.44%
FMX 3 1.08%
PostNL 3 1.08%

Store Launch Timeline

Over the past 12 months, 610 new stores were launched in Malta , with the highest activity in 2025-11 (77 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.6%

77 stores launched

2025-10 12.1%

74 stores launched

2025-09 9.3%

57 stores launched

2025-08 10.2%

62 stores launched

2025-07 8.7%

53 stores launched

2025-06 6.4%

39 stores launched

2025-05 9.0%

55 stores launched

2025-04 9.8%

60 stores launched

2025-03 7.2%

44 stores launched

2025-02 6.4%

39 stores launched

2025-01 5.9%

36 stores launched

2024-12 2.3%

14 stores launched

Monthly Trend

Monthly store launches in Malta (December 2025)
Monthly store launches in Malta over the past 12 months
Month Stores Launched Percentage
2025-11 77 12.62%
2025-10 74 12.13%
2025-09 57 9.34%
2025-08 62 10.16%
2025-07 53 8.69%
2025-06 39 6.39%
2025-05 55 9.02%
2025-04 60 9.84%
2025-03 44 7.21%
2025-02 39 6.39%
2025-01 36 5.90%
2024-12 14 2.30%

Active Stores by Launch Year

Currently, 2,854 active stores in Malta are tracked in our database , with the most stores launched in 2025 (596 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.9%

596 active stores

2024 12.4%

354 active stores

2023 7.5%

215 active stores

2022 7.2%

206 active stores

2021 8.8%

250 active stores

2020 8.8%

252 active stores

2019 3.7%

106 active stores

2018 4.4%

126 active stores

2017 2.5%

72 active stores

2016 2.0%

58 active stores

2015 1.6%

47 active stores

2014 2.1%

60 active stores

2013 2.7%

78 active stores

2012 1.7%

48 active stores

2011 1.9%

54 active stores

Distribution by Launch Year

Active stores in Malta by original launch year (December 2025)
Active stores in Malta by launch year
Launch Year Active Stores Percentage
2025 596 20.88%
2024 354 12.40%
2023 215 7.53%
2022 206 7.22%
2021 250 8.76%
2020 252 8.83%
2019 106 3.71%
2018 126 4.41%
2017 72 2.52%
2016 58 2.03%
2015 47 1.65%
2014 60 2.10%
2013 78 2.73%
2012 48 1.68%
2011 54 1.89%
2010 48 1.68%
2009 50 1.75%
2008 38 1.33%
2007 24 0.84%
2006 16 0.56%
2005 16 0.56%
2004 37 1.30%
2003 28 0.98%
2002 17 0.60%
2001 29 1.02%
2000 18 0.63%
1999 4 0.14%
1998 6 0.21%
1997 1 0.04%

Social Media Usage

Facebook leads with 38.7% among stores with at least one detectable social profile (1,915 stores) , followed by Instagram (32.1%) and YouTube (7.5%) .

Base: 2,075 stores with any detectable social profile (72.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.7%

1,915 stores

Instagram 32.1%

1,588 stores

YouTube 7.5%

374 stores

TikTok 6.4%

316 stores

Twitter 4.6%

226 stores

LinkedIn 4.2%

206 stores

Pinterest 3.6%

178 stores

X 1.5%

72 stores

WhatsApp 1.4%

70 stores

Vimeo 0.2%

9 stores

Visual Distribution

Distribution of social media platforms in Malta (December 2025)
Distribution of social media platforms in Malta e-commerce stores
Social Platform Store Count Market Share
Facebook 1915 38.66%
Instagram 1588 32.05%
YouTube 374 7.55%
TikTok 316 6.38%
Twitter 226 4.56%
LinkedIn 206 4.16%
Pinterest 178 3.59%
X 72 1.45%
WhatsApp 70 1.41%
Vimeo 9 0.18%

Dataset Coverage

Field Rows count Coverage
Website 2.9k 100.00%
Emails 1.7k 58.79%
Phones 1.0k 35.92%
Ecommerce platform 2.9k 100.00%
Couriers 210.0 7.31%
Payment Providers 511.0 17.79%
Categories 2.3k 78.59%
Social Media 2.1k 72.22%

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Frequently Asked Questions

What data is included in the Malta E-commerce Database?

Our database covers over 2.9k Malta physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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