Malta E-commerce Market

Explore 2.6k verified e-commerce stores in the Malta. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 4.4k with e-commerce signals. 2.6k verified as active stores.

Verified stores
2.6k
active stores with physical delivery
Top platform
Shopify
1,025 verified stores
Top payment signal
PayPal
228 stores detected
Top carrier signal
DHL
78 stores detected
Top category
Health & Beauty
480 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

E-commerce Platforms Distribution

Shopify stores with 39.5% of stores with physical delivery (1,025 stores) , followed by WooCommerce (36.6%) and Custom (10.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 39.5%

1,025 stores

949 stores

Custom 10.2%

266 stores

203 stores

40 stores

32 stores

29 stores

27 stores

15 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Malta
Platform Stores with Physical Delivery Percentage
Shopify 1025 39.48%
WooCommerce 949 36.56%
Custom 266 10.25%
Wix eCommerce 203 7.82%
PrestaShop 40 1.54%
Magento 32 1.23%
nopCommerce 29 1.12%
Squarespace Commerce 27 1.04%
GoDaddy Online Store 15 0.58%
OpenCart 10 0.39%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Shopify holds 25.6% share of all Malta e-commerce stores (1,106) , with WooCommerce at 48.6% and Custom at 6.2% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Shopify 25.6%

1,106 stores

2,098 stores

266 stores

596 stores

44 stores

35 stores

34 stores

105 stores

24 stores

12 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Malta
Platform Total Stores Percentage
Shopify 1106 25.60%
WooCommerce 2098 48.56%
Custom 266 6.16%
Wix eCommerce 596 13.80%
PrestaShop 44 1.02%
Magento 35 0.81%
nopCommerce 34 0.79%
Squarespace Commerce 105 2.43%
GoDaddy Online Store 24 0.56%
OpenCart 12 0.28%

Categories Distribution

Health & Beauty stores with 20.3% of all stores (480 stores) , followed by Food & Beverages (13.9%) and Clothing & Accessories (13.5%) .

Base: 2,360 AI-verified stores with physical delivery and detected product categories (89.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.3%

480 stores

Food & Beverages 13.9%

328 stores

Clothing & Accessories 13.5%

319 stores

Home & Garden 7.8%

185 stores

Sporting Goods & Outdoor Gear 6.2%

146 stores

Toys & Games 5.9%

139 stores

Gifts & Special Occasions 5.3%

125 stores

Electronics & Technology 4.8%

114 stores

Jewelry & Watches 4.2%

100 stores

Tools & Hardware 3.9%

91 stores

Visual Distribution

Distribution of top 10 Malta store categories (June 2026)
Distribution of categories in Malta e-commerce stores
Category Number of Stores Percentage
Health & Beauty 480 20.34%
Food & Beverages 328 13.90%
Clothing & Accessories 319 13.52%
Home & Garden 185 7.84%
Sporting Goods & Outdoor Gear 146 6.19%
Toys & Games 139 5.89%
Gifts & Special Occasions 125 5.30%
Electronics & Technology 114 4.83%
Jewelry & Watches 100 4.24%
Tools & Hardware 91 3.86%

Payment Providers Distribution

PayPal stores with 33.5% among AI-verified physical stores (228 stores) , followed by Stripe Connect (19.9%) and MasterCard (10.7%) .

Base: 414 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.5%

228 stores

135 stores

73 stores

44 stores

37 stores

35 stores

Bolt 4.9%

33 stores

31 stores

VISA 3.8%

26 stores

8 stores

Visual Distribution

Distribution of top 10 Malta payment providers (June 2026)
Distribution of payment providers in Malta e-commerce stores
Payment Provider Store Count Market Share
PayPal 228 33.53%
Stripe Connect 135 19.85%
MasterCard 73 10.74%
American Express 44 6.47%
Apple Pay 37 5.44%
Klarna 35 5.15%
Bolt 33 4.85%
Google Pay 31 4.56%
VISA 26 3.82%
Braintree 8 1.18%

Shipping Carriers Distribution

DHL stores with 31.3% among AI-verified physical stores (78 stores) , followed by UPS (28.5%) and FedEx (8.8%) .

Base: 188 AI-verified physical stores with detectable shipping carriers (7.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 31.3%

78 stores

UPS 28.5%

71 stores

FedEx 8.8%

22 stores

TNT 6.0%

15 stores

11 stores

USPS 4.4%

11 stores

GLS 3.2%

8 stores

7 stores

5 stores

4 stores

Visual Distribution

Distribution of top 10 Malta shipping carriers (June 2026)
Distribution of shipping carriers in Malta e-commerce stores
Shipping Carrier Store Count Market Share
DHL 78 31.33%
UPS 71 28.51%
FedEx 22 8.84%
TNT 15 6.02%
Hermes 11 4.42%
USPS 11 4.42%
GLS 8 3.21%
Speedy 7 2.81%
Royal Mail 5 2.01%
Yamato Japan 4 1.61%

Store Launch Timeline

Over the past 12 months, 542 new stores were launched in Malta , with the highest activity in 2026-05 (70 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 12.9%

70 stores launched

2026-04 12.5%

68 stores launched

2026-03 10.0%

54 stores launched

2026-02 9.6%

52 stores launched

2026-01 9.4%

51 stores launched

2025-12 6.8%

37 stores launched

2025-11 7.9%

43 stores launched

2025-10 7.0%

38 stores launched

2025-09 7.0%

38 stores launched

2025-08 7.9%

43 stores launched

2025-07 6.3%

34 stores launched

2025-06 2.6%

14 stores launched

Monthly Trend

Monthly store launches in Malta (June 2026)
Monthly store launches in Malta over the past 12 months
Month Stores Launched Percentage
2026-05 70 12.92%
2026-04 68 12.55%
2026-03 54 9.96%
2026-02 52 9.59%
2026-01 51 9.41%
2025-12 37 6.83%
2025-11 43 7.93%
2025-10 38 7.01%
2025-09 38 7.01%
2025-08 43 7.93%
2025-07 34 6.27%
2025-06 14 2.58%

Active Stores by Launch Year

Currently, 2,625 active stores in Malta are tracked in our database , with the most stores launched in 2026 (297 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.3%

297 active stores

2025 15.4%

403 active stores

2024 11.1%

291 active stores

2023 6.0%

157 active stores

2022 6.5%

171 active stores

2021 8.5%

222 active stores

2020 8.9%

233 active stores

2019 3.7%

98 active stores

2018 3.8%

101 active stores

2017 2.3%

61 active stores

2016 2.1%

54 active stores

2015 1.7%

45 active stores

2014 2.1%

55 active stores

2013 2.6%

68 active stores

2012 1.6%

43 active stores

Distribution by Launch Year

Active stores in Malta by original launch year (June 2026)
Active stores in Malta by launch year
Launch Year Active Stores Percentage
2026 297 11.31%
2025 403 15.35%
2024 291 11.09%
2023 157 5.98%
2022 171 6.51%
2021 222 8.46%
2020 233 8.88%
2019 98 3.73%
2018 101 3.85%
2017 61 2.32%
2016 54 2.06%
2015 45 1.71%
2014 55 2.10%
2013 68 2.59%
2012 43 1.64%

Social Media Usage

Facebook stores with 38.1% among stores with at least one detectable social profile (1,806 stores) , followed by Instagram (32.4%) and YouTube (7.1%) .

Base: 1,973 stores with any detectable social profile (74.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.1%

1,806 stores

Instagram 32.4%

1,536 stores

YouTube 7.1%

335 stores

TikTok 7.0%

332 stores

Twitter 4.1%

195 stores

Pinterest 4.1%

193 stores

LinkedIn 3.6%

172 stores

WhatsApp 1.7%

82 stores

X 1.7%

81 stores

Vimeo 0.2%

9 stores

Visual Distribution

Distribution of social media platforms in Malta (June 2026)
Distribution of social media platforms in Malta e-commerce stores
Social Platform Store Count Market Share
Facebook 1806 38.09%
Instagram 1536 32.40%
YouTube 335 7.07%
TikTok 332 7.00%
Twitter 195 4.11%
Pinterest 193 4.07%
LinkedIn 172 3.63%
WhatsApp 82 1.73%
X 81 1.71%
Vimeo 9 0.19%

Data Coverage

Field Rows count Coverage
Website 2.6k 100.00%
Emails 1.2k 45.63%
Phones 1.6k 59.09%
Ecommerce platform 2.6k 100.00%
Couriers 188.0 7.11%
Payment Providers 414.0 15.65%
Categories 2.4k 92.51%
Social Media 2.0k 74.59%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Malta e-commerce landscape:

Analyze 2.6k verified e-commerce stores in Malta - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Malta e-commerce.

Filter Malta stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Malta e-commerce intelligence?

We track 2.6k verified Malta e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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