Braintree Payment Provider Usage Database

Explore 1.4k e-commerce stores accepting Braintree. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 59.0% of stores with physical delivery (845 stores) , followed by Salesforce Commerce Cloud (20.5%) and Custom (15.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

845 stores

Custom 15.2%

217 stores

38 stores

10 stores

8 stores

6 stores

3 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Braintree
Platform Stores with Physical Delivery Percentage
WooCommerce 845 59.01%
Salesforce Commerce Cloud 293 20.46%
Custom 217 15.15%
BigCommerce 38 2.65%
PrestaShop 10 0.70%
Intershop 8 0.56%
Magento 6 0.42%
Shopify 3 0.21%
CS Cart 3 0.21%
OpenCart 2 0.14%
nopCommerce 2 0.14%
CubeCart 2 0.14%
Oxatis 1 0.07%
Shopline 1 0.07%
WooCommerce, EasyDigitalDownloads 1 0.07%

All Stores Distribution

WooCommerce holds 70.2% share of all Braintree e-commerce stores (1,418) , with Salesforce Commerce Cloud at 14.6% and Custom at 10.7% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,418 stores

Custom 10.7%

217 stores

43 stores

11 stores

8 stores

6 stores

4 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Braintree
Platform Total Stores Percentage
WooCommerce 1418 70.23%
Salesforce Commerce Cloud 295 14.61%
Custom 217 10.75%
BigCommerce 43 2.13%
PrestaShop 11 0.54%
Intershop 8 0.40%
Magento 6 0.30%
Shopify 4 0.20%
CS Cart 3 0.15%
OpenCart 2 0.10%
nopCommerce 2 0.10%
CubeCart 2 0.10%
Oxatis 1 0.05%
Shopline 2 0.10%
WooCommerce, EasyDigitalDownloads 5 0.25%

Categories Distribution

Clothing & Accessories leads with 19.7% of all stores (216 stores) , followed by Electronics & Technology (15.2%) and Health & Beauty (13.0%) .

Top 10 Categories

Clothing & Accessories 19.7%

216 stores

Electronics & Technology 15.2%

167 stores

Health & Beauty 13.0%

143 stores

Furniture & Home Decor 7.9%

87 stores

Food & Beverages 6.3%

69 stores

Vehicles & Parts 6.2%

68 stores

Arts & Entertainment 6.1%

67 stores

Home & Garden 5.3%

58 stores

Gifts & Special Occasions 4.1%

45 stores

Jewelry & Watches 3.6%

40 stores

Visual Distribution

Distribution of top 10 Braintree store categories (January 2026)
Distribution of categories in Braintree e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 216 19.67%
Electronics & Technology 167 15.21%
Health & Beauty 143 13.02%
Furniture & Home Decor 87 7.92%
Food & Beverages 69 6.28%
Vehicles & Parts 68 6.19%
Arts & Entertainment 67 6.10%
Home & Garden 58 5.28%
Gifts & Special Occasions 45 4.10%
Jewelry & Watches 40 3.64%
Books & Media 32 2.91%
Sporting Goods & Outdoor Gear 30 2.73%
Business & Industrial 29 2.64%
Pets & Pet Supplies 24 2.19%
Tools & Hardware 23 2.09%

Shipping Carriers Distribution

UPS leads with 30.6% among AI-verified physical stores (320 stores) , followed by FedEx (21.2%) and USPS (17.6%) .

Base: 661 AI-verified physical stores with detectable shipping carriers (31.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 30.6%

320 stores

FedEx 21.2%

222 stores

USPS 17.6%

184 stores

DHL 13.1%

137 stores

38 stores

30 stores

25 stores

GLS 2.1%

22 stores

DPD 2.1%

22 stores

15 stores

Visual Distribution

Distribution of top 10 Braintree shipping carriers (January 2026)
Distribution of shipping carriers in Braintree e-commerce stores
Shipping Carrier Store Count Market Share
UPS 320 30.62%
FedEx 222 21.24%
USPS 184 17.61%
DHL 137 13.11%
Hermes 38 3.64%
Royal Mail 30 2.87%
Australia Post 25 2.39%
GLS 22 2.11%
DPD 22 2.11%
Speedy 15 1.44%
TNT 8 0.77%
Canada Post 7 0.67%
Omniva 6 0.57%
Fastway 5 0.48%
Blue Star 4 0.38%

Store Launch Timeline

Over the past 12 months, 130 new stores were launched in Braintree , with the highest activity in 2025-12 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 3.8%

5 stores launched

2025-11 14.6%

19 stores launched

2025-10 6.9%

9 stores launched

2025-09 3.1%

4 stores launched

2025-08 10.0%

13 stores launched

2025-07 8.5%

11 stores launched

2025-06 10.8%

14 stores launched

2025-05 10.0%

13 stores launched

2025-04 5.4%

7 stores launched

2025-03 4.6%

6 stores launched

2025-02 20.8%

27 stores launched

2025-01 1.5%

2 stores launched

Monthly Trend

Monthly store launches in Braintree (January 2026)
Monthly store launches in Braintree over the past 12 months
Month Stores Launched Percentage
2025-12 5 3.85%
2025-11 19 14.62%
2025-10 9 6.92%
2025-09 4 3.08%
2025-08 13 10.00%
2025-07 11 8.46%
2025-06 14 10.77%
2025-05 13 10.00%
2025-04 7 5.38%
2025-03 6 4.62%
2025-02 27 20.77%
2025-01 2 1.54%

Active Stores by Launch Year

Currently, 1,425 active stores in Braintree are tracked in our database , with the most stores launched in 2025 (130 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.1%

130 active stores

2024 5.1%

72 active stores

2023 4.6%

66 active stores

2022 3.6%

52 active stores

2021 4.8%

68 active stores

2020 4.8%

69 active stores

2019 5.7%

81 active stores

2018 6.2%

88 active stores

2017 10.1%

144 active stores

2016 5.5%

78 active stores

2015 4.1%

58 active stores

2014 3.6%

52 active stores

2013 4.3%

61 active stores

2012 2.6%

37 active stores

2011 2.7%

39 active stores

Distribution by Launch Year

Active stores in Braintree by original launch year (January 2026)
Active stores in Braintree by launch year
Launch Year Active Stores Percentage
2025 130 9.12%
2024 72 5.05%
2023 66 4.63%
2022 52 3.65%
2021 68 4.77%
2020 69 4.84%
2019 81 5.68%
2018 88 6.18%
2017 144 10.11%
2016 78 5.47%
2015 58 4.07%
2014 52 3.65%
2013 61 4.28%
2012 37 2.60%
2011 39 2.74%
2010 33 2.32%
2009 43 3.02%
2008 28 1.96%
2007 26 1.82%
2006 17 1.19%
2005 17 1.19%
2004 25 1.75%
2003 23 1.61%
2002 16 1.12%
2001 20 1.40%
2000 15 1.05%
1999 24 1.68%
1998 23 1.61%
1997 8 0.56%
1996 10 0.70%
1995 2 0.14%

Social Media Usage

Facebook leads with 25.3% among stores with at least one detectable social profile (977 stores) , followed by Instagram (21.9%) and YouTube (15.1%) .

Base: 1,497 stores with any detectable social profile (71.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.3%

977 stores

Instagram 21.9%

848 stores

YouTube 15.1%

584 stores

Twitter 12.4%

481 stores

Pinterest 7.6%

293 stores

LinkedIn 6.5%

252 stores

TikTok 5.6%

217 stores

X 4.5%

174 stores

WhatsApp 0.6%

25 stores

SoundCloud 0.3%

13 stores

Visual Distribution

Distribution of social media platforms in Braintree (January 2026)
Distribution of social media platforms in Braintree e-commerce stores
Social Platform Store Count Market Share
Facebook 977 25.28%
Instagram 848 21.95%
YouTube 584 15.11%
Twitter 481 12.45%
Pinterest 293 7.58%
LinkedIn 252 6.52%
TikTok 217 5.62%
X 174 4.50%
WhatsApp 25 0.65%
SoundCloud 13 0.34%

Geographic Distribution

United States leads with 60.9% (660 AI-verified stores) , followed by United Kingdom (11.3%) and Australia (6.5%) .

Base: 1,084 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

660 AI-verified stores

123 AI-verified stores

71 AI-verified stores

Japan 2.9%

31 AI-verified stores

28 AI-verified stores

24 AI-verified stores

Italy 2.1%

23 AI-verified stores

23 AI-verified stores

14 AI-verified stores

12 AI-verified stores

Visual Distribution

Geographic distribution of stores using Braintree (January 2026)
Geographic distribution of stores using Braintree
Country AI-Verified Store Count Market Share
United States 660 60.89%
United Kingdom 123 11.35%
Australia 71 6.55%
Japan 31 2.86%
Slovenia 28 2.58%
Germany 24 2.21%
Italy 23 2.12%
Canada 23 2.12%
France 14 1.29%
Netherlands 12 1.11%
Ireland 11 1.01%
Greece 10 0.92%
Austria 9 0.83%
Poland 9 0.83%
Switzerland 8 0.74%
Spain 6 0.55%
Lithuania 6 0.55%
Portugal 6 0.55%
India 5 0.46%
South Africa 5 0.46%

Dataset Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.0k 50.07%
Phones 381.0 18.27%
Ecommerce platform 2.0k 96.98%
Couriers 661.0 31.70%
Payment Providers 798.0 38.27%
Categories 1.4k 67.00%
Social Media 1.5k 71.80%

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Frequently Asked Questions

What data is included in the Braintree E-commerce Database?

Our database covers over 1.4k Braintree physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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