Imperva Technology Adoption in E-commerce
Discover 3.9k e-commerce stores using Imperva. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 65.3% of stores with physical delivery (2,540 stores) , followed by WooCommerce (22.1%) and Magento (5.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,540 stores
859 stores
218 stores
67 stores
43 stores
42 stores
37 stores
16 stores
16 stores
14 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2540 | 65.31% |
| WooCommerce | 859 | 22.09% |
| Magento | 218 | 5.61% |
| SAP Commerce Cloud | 67 | 1.72% |
| OpenCart | 43 | 1.11% |
| Salesforce Commerce Cloud | 42 | 1.08% |
| PrestaShop | 37 | 0.95% |
| Shopify | 16 | 0.41% |
| nopCommerce | 16 | 0.41% |
| BigCommerce | 14 | 0.36% |
| VTEX | 10 | 0.26% |
| Intershop | 9 | 0.23% |
| HCL Commerce | 7 | 0.18% |
| Oracle Commerce | 7 | 0.18% |
| Shopware | 4 | 0.10% |
All Stores Distribution
Custom holds 45.7% share of all Imperva e-commerce stores (2,540) , with WooCommerce at 41.9% and Magento at 5.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,540 stores
2,328 stores
282 stores
140 stores
46 stores
50 stores
42 stores
24 stores
24 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2540 | 45.71% |
| WooCommerce | 2328 | 41.89% |
| Magento | 282 | 5.07% |
| SAP Commerce Cloud | 140 | 2.52% |
| OpenCart | 46 | 0.83% |
| Salesforce Commerce Cloud | 50 | 0.90% |
| PrestaShop | 42 | 0.76% |
| Shopify | 24 | 0.43% |
| nopCommerce | 24 | 0.43% |
| BigCommerce | 19 | 0.34% |
| VTEX | 10 | 0.18% |
| Intershop | 9 | 0.16% |
| HCL Commerce | 29 | 0.52% |
| Oracle Commerce | 7 | 0.13% |
| Shopware | 7 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 23.8% of all stores (715 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (10.2%) .
Top 10 Categories
715 stores
563 stores
306 stores
263 stores
162 stores
152 stores
142 stores
137 stores
123 stores
98 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 715 | 23.77% |
| Health & Beauty | 563 | 18.72% |
| Food & Beverages | 306 | 10.17% |
| Electronics & Technology | 263 | 8.74% |
| Arts & Entertainment | 162 | 5.39% |
| Tools & Hardware | 152 | 5.05% |
| Vehicles & Parts | 142 | 4.72% |
| Business & Industrial | 137 | 4.55% |
| Home & Garden | 123 | 4.09% |
| Gifts & Special Occasions | 98 | 3.26% |
| Sporting Goods & Outdoor Gear | 93 | 3.09% |
| Pets & Pet Supplies | 70 | 2.33% |
| Jewelry & Watches | 68 | 2.26% |
| Books & Media | 66 | 2.19% |
| Furniture & Home Decor | 50 | 1.66% |
Payment Providers Distribution
American Express leads with 25.1% among AI-verified physical stores (277 stores) , followed by MasterCard (21.1%) and PayPal (16.5%) .
Base: 735 AI-verified physical stores with detectable payment providers (12.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
277 stores
233 stores
182 stores
82 stores
77 stores
76 stores
43 stores
24 stores
22 stores
20 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 277 | 25.14% |
| MasterCard | 233 | 21.14% |
| PayPal | 182 | 16.52% |
| Bolt | 82 | 7.44% |
| Stripe Connect | 77 | 6.99% |
| VISA | 76 | 6.90% |
| Paddle | 43 | 3.90% |
| Apple Pay | 24 | 2.18% |
| Google Pay | 22 | 2.00% |
| Klarna | 20 | 1.81% |
| Mollie | 19 | 1.72% |
| JCB | 18 | 1.63% |
| Boleto | 13 | 1.18% |
| Affirm | 9 | 0.82% |
| SEPA | 7 | 0.64% |
Shipping Carriers Distribution
UPS leads with 34.5% among AI-verified physical stores (296 stores) , followed by USPS (25.2%) and FedEx (18.6%) .
Base: 688 AI-verified physical stores with detectable shipping carriers (11.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
296 stores
216 stores
160 stores
40 stores
19 stores
19 stores
18 stores
16 stores
16 stores
12 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 296 | 34.50% |
| USPS | 216 | 25.17% |
| FedEx | 160 | 18.65% |
| DHL | 40 | 4.66% |
| Estes | 19 | 2.21% |
| TNT | 19 | 2.21% |
| Royal Mail | 18 | 2.10% |
| DPD | 16 | 1.86% |
| DoorDash | 16 | 1.86% |
| Australia Post | 12 | 1.40% |
| Correios | 11 | 1.28% |
| GLS | 10 | 1.17% |
| CornerStone | 9 | 1.05% |
| Parcel Force | 8 | 0.93% |
| Canada Post | 8 | 0.93% |
Store Launch Timeline
Over the past 12 months, 231 new stores were launched in Imperva , with the highest activity in 2025-11 (34 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
34 stores launched
6 stores launched
4 stores launched
14 stores launched
16 stores launched
10 stores launched
53 stores launched
35 stores launched
11 stores launched
23 stores launched
17 stores launched
8 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 34 | 14.72% |
| 2025-10 | 6 | 2.60% |
| 2025-09 | 4 | 1.73% |
| 2025-08 | 14 | 6.06% |
| 2025-07 | 16 | 6.93% |
| 2025-06 | 10 | 4.33% |
| 2025-05 | 53 | 22.94% |
| 2025-04 | 35 | 15.15% |
| 2025-03 | 11 | 4.76% |
| 2025-02 | 23 | 9.96% |
| 2025-01 | 17 | 7.36% |
| 2024-12 | 8 | 3.46% |
Active Stores by Launch Year
Currently, 3,828 active stores in Imperva are tracked in our database , with the most stores launched in 2025 (223 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
223 active stores
141 active stores
138 active stores
172 active stores
222 active stores
283 active stores
199 active stores
274 active stores
235 active stores
140 active stores
104 active stores
112 active stores
128 active stores
111 active stores
100 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 223 | 5.83% |
| 2024 | 141 | 3.68% |
| 2023 | 138 | 3.61% |
| 2022 | 172 | 4.49% |
| 2021 | 222 | 5.80% |
| 2020 | 283 | 7.39% |
| 2019 | 199 | 5.20% |
| 2018 | 274 | 7.16% |
| 2017 | 235 | 6.14% |
| 2016 | 140 | 3.66% |
| 2015 | 104 | 2.72% |
| 2014 | 112 | 2.93% |
| 2013 | 128 | 3.34% |
| 2012 | 111 | 2.90% |
| 2011 | 100 | 2.61% |
| 2010 | 87 | 2.27% |
| 2009 | 89 | 2.32% |
| 2008 | 88 | 2.30% |
| 2007 | 73 | 1.91% |
| 2006 | 55 | 1.44% |
| 2005 | 62 | 1.62% |
| 2004 | 80 | 2.09% |
| 2003 | 85 | 2.22% |
| 2002 | 84 | 2.19% |
| 2001 | 97 | 2.53% |
| 2000 | 101 | 2.64% |
| 1999 | 111 | 2.90% |
| 1998 | 97 | 2.53% |
| 1997 | 55 | 1.44% |
| 1996 | 63 | 1.65% |
| 1995 | 19 | 0.50% |
Geographic Distribution
United States leads with 57.2% (1,605 AI-verified stores) , followed by United Kingdom (5.9%) and Canada (5.4%) .
Base: 2,808 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,605 AI-verified stores
167 AI-verified stores
153 AI-verified stores
119 AI-verified stores
113 AI-verified stores
97 AI-verified stores
83 AI-verified stores
68 AI-verified stores
64 AI-verified stores
54 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1605 | 57.16% |
| United Kingdom | 167 | 5.95% |
| Canada | 153 | 5.45% |
| Australia | 119 | 4.24% |
| Spain | 113 | 4.02% |
| Brazil | 97 | 3.45% |
| Mexico | 83 | 2.96% |
| France | 68 | 2.42% |
| Japan | 64 | 2.28% |
| Italy | 54 | 1.92% |
| Germany | 49 | 1.75% |
| New Zealand | 40 | 1.42% |
| Argentina | 39 | 1.39% |
| India | 26 | 0.93% |
| Ecuador | 25 | 0.89% |
| Netherlands | 25 | 0.89% |
| Poland | 23 | 0.82% |
| United Arab Emirates | 22 | 0.78% |
| Chile | 18 | 0.64% |
| Israel | 18 | 0.64% |
Featured Stores
Discover the strongest performers and newest entrants in Imperva's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom — Health & Beauty
OpenCart — Electronics & Technology
OpenCart — Electronics & Technology
OpenCart — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.8k | 100.00% |
| Emails | 1.9k | 33.41% |
| Phones | 1.1k | 19.63% |
| Ecommerce platform | 5.7k | 98.14% |
| Couriers | 688.0 | 11.86% |
| Payment Providers | 735.0 | 12.67% |
| Categories | 4.0k | 69.47% |
| Social Media | 3.7k | 64.26% |
Starter Package
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Maximize Your ROI
Use our detailed Imperva E-commerce Database to:
Gain actionable insights into 3.9k physical stores in Imperva.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Imperva online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
- Lead Generation
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Frequently Asked Questions
- What data is included in the Imperva E-commerce Database?
-
Our database covers over 3.9k Imperva physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.0% among stores with at least one detectable social profile (2,116 stores) , followed by Instagram (23.0%) and YouTube (15.5%) .
Base: 3,728 stores with any detectable social profile (64.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,116 stores
1,735 stores
1,173 stores
873 stores
542 stores
432 stores
375 stores
166 stores
119 stores
17 stores
Visual Distribution