DatoCMS Technology Adoption in E-commerce
Discover 266.0 verified e-commerce stores using DatoCMS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 401.0 domains. 266.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
266.0 verified active stores out of 401.0 detected · 66.3% verification rate
E-commerce Platforms Distribution
Custom leads with 71.1% of stores with physical delivery (189 stores) , followed by Shopify (13.5%) and Magento (4.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
189 stores
36 stores
12 stores
9 stores
9 stores
6 stores
2 stores
2 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 189 | 71.05% |
| Shopify | 36 | 13.53% |
| Magento | 12 | 4.51% |
| SAP Commerce Cloud | 9 | 3.38% |
| WooCommerce | 9 | 3.38% |
| BigCommerce | 6 | 2.26% |
| Bagy | 2 | 0.75% |
| IdoSell Shop | 2 | 0.75% |
| QDM | 1 | 0.38% |
| Store.link E-commerce Platform | 0 | 0.00% |
| Blaze | 0 | 0.00% |
| Imweb | 0 | 0.00% |
| Shopware | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| SAP Commerce Cloud, BigCommerce | 0 | 0.00% |
All Stores Distribution
Custom holds 54.8% share of all DatoCMS e-commerce stores (189) , with Shopify at 15.9% and Magento at 5.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
189 stores
55 stores
18 stores
14 stores
14 stores
38 stores
2 stores
2 stores
5 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 189 | 54.78% |
| Shopify | 55 | 15.94% |
| Magento | 18 | 5.22% |
| SAP Commerce Cloud | 14 | 4.06% |
| WooCommerce | 14 | 4.06% |
| BigCommerce | 38 | 11.01% |
| Bagy | 2 | 0.58% |
| IdoSell Shop | 2 | 0.58% |
| QDM | 5 | 1.45% |
| Store.link E-commerce Platform | 1 | 0.29% |
| Blaze | 2 | 0.58% |
| Imweb | 1 | 0.29% |
| Shopware | 2 | 0.58% |
| Cafe24 | 1 | 0.29% |
| SAP Commerce Cloud, BigCommerce | 1 | 0.29% |
Categories Distribution
Clothing & Accessories leads with 18.5% of all stores (44 stores) , followed by Health & Beauty (11.3%) and Gifts & Special Occasions (10.5%) .
Base: 238 AI-verified stores with physical delivery and detected product categories (89.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
44 stores
27 stores
25 stores
22 stores
21 stores
19 stores
16 stores
14 stores
12 stores
9 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 44 | 18.49% |
| Health & Beauty | 27 | 11.34% |
| Gifts & Special Occasions | 25 | 10.50% |
| Jewelry & Watches | 22 | 9.24% |
| Food & Beverages | 21 | 8.82% |
| Home & Garden | 19 | 7.98% |
| Sporting Goods & Outdoor Gear | 16 | 6.72% |
| Business & Industrial | 14 | 5.88% |
| Toys & Games | 12 | 5.04% |
| Arts & Entertainment | 9 | 3.78% |
| Furniture & Home Decor | 9 | 3.78% |
| Tools & Hardware | 7 | 2.94% |
| Vehicles & Parts | 6 | 2.52% |
| Electronics & Technology | 4 | 1.68% |
| Baby & Toddler | 3 | 1.26% |
Payment Providers Distribution
Klarna leads with 22.4% among AI-verified physical stores (48 stores) , followed by Apple Pay (15.0%) and PayPal (13.1%) .
Base: 160 AI-verified physical stores with detectable payment providers (39.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
48 stores
32 stores
28 stores
27 stores
16 stores
15 stores
14 stores
11 stores
7 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 48 | 22.43% |
| Apple Pay | 32 | 14.95% |
| PayPal | 28 | 13.08% |
| Google Pay | 27 | 12.62% |
| Clearpay | 16 | 7.48% |
| Stripe Connect | 15 | 7.01% |
| MasterCard | 14 | 6.54% |
| American Express | 11 | 5.14% |
| VISA | 7 | 3.27% |
| BLIK | 3 | 1.40% |
| Twint | 3 | 1.40% |
| Braintree | 3 | 1.40% |
| Bancontact | 3 | 1.40% |
| PayPo | 2 | 0.93% |
| SEPA | 2 | 0.93% |
Shipping Carriers Distribution
DHL leads with 20.6% among AI-verified physical stores (22 stores) , followed by UPS (19.6%) and GLS (12.1%) .
Base: 107 AI-verified physical stores with detectable shipping carriers (26.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
22 stores
21 stores
13 stores
9 stores
8 stores
8 stores
7 stores
3 stores
3 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 22 | 20.56% |
| UPS | 21 | 19.63% |
| GLS | 13 | 12.15% |
| USPS | 9 | 8.41% |
| DPD | 8 | 7.48% |
| FedEx | 8 | 7.48% |
| Royal Mail | 7 | 6.54% |
| Swiss Post | 3 | 2.80% |
| PostNL | 3 | 2.80% |
| InPost | 3 | 2.80% |
| Budbee | 2 | 1.87% |
| Yodel | 2 | 1.87% |
| TNT | 2 | 1.87% |
| PostNord | 2 | 1.87% |
| BRT | 2 | 1.87% |
Store Launch Timeline
Over the past 12 months, 31 new stores were launched in DatoCMS , with the highest activity in 2026-02 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
2 stores launched
3 stores launched
4 stores launched
3 stores launched
4 stores launched
2 stores launched
5 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 5 | 16.13% |
| 2026-01 | 2 | 6.45% |
| 2025-10 | 3 | 9.68% |
| 2025-09 | 4 | 12.90% |
| 2025-08 | 3 | 9.68% |
| 2025-07 | 4 | 12.90% |
| 2025-05 | 2 | 6.45% |
| 2025-04 | 5 | 16.13% |
| 2025-03 | 3 | 9.68% |
Active Stores by Launch Year
Currently, 266 active stores in DatoCMS are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
29 active stores
24 active stores
25 active stores
27 active stores
20 active stores
19 active stores
10 active stores
7 active stores
16 active stores
5 active stores
6 active stores
6 active stores
4 active stores
2 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 2.63% |
| 2025 | 29 | 10.90% |
| 2024 | 24 | 9.02% |
| 2023 | 25 | 9.40% |
| 2022 | 27 | 10.15% |
| 2021 | 20 | 7.52% |
| 2020 | 19 | 7.14% |
| 2019 | 10 | 3.76% |
| 2018 | 7 | 2.63% |
| 2017 | 16 | 6.02% |
| 2016 | 5 | 1.88% |
| 2015 | 6 | 2.26% |
| 2014 | 6 | 2.26% |
| 2013 | 4 | 1.50% |
| 2012 | 2 | 0.75% |
| 2011 | 3 | 1.13% |
| 2010 | 4 | 1.50% |
| 2009 | 2 | 0.75% |
| 2008 | 3 | 1.13% |
| 2006 | 2 | 0.75% |
| 2005 | 5 | 1.88% |
| 2004 | 5 | 1.88% |
| 2003 | 7 | 2.63% |
| 2002 | 1 | 0.38% |
| 2001 | 3 | 1.13% |
| 2000 | 5 | 1.88% |
| 1999 | 4 | 1.50% |
| 1998 | 8 | 3.01% |
| 1997 | 2 | 0.75% |
| 1996 | 3 | 1.13% |
| 1995 | 2 | 0.75% |
Geographic Distribution
United Kingdom leads with 18.8% (41 AI-verified stores) , followed by United States (16.1%) and Sweden (11.5%) .
Base: 218 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
41 AI-verified stores
35 AI-verified stores
25 AI-verified stores
15 AI-verified stores
12 AI-verified stores
11 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
9 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 41 | 18.81% |
| United States | 35 | 16.06% |
| Sweden | 25 | 11.47% |
| Netherlands | 15 | 6.88% |
| Italy | 12 | 5.50% |
| Iceland | 11 | 5.05% |
| Poland | 10 | 4.59% |
| Denmark | 9 | 4.13% |
| Germany | 9 | 4.13% |
| France | 9 | 4.13% |
| Belgium | 7 | 3.21% |
| Norway | 7 | 3.21% |
| Australia | 6 | 2.75% |
| Finland | 4 | 1.83% |
| Canada | 4 | 1.83% |
| Portugal | 3 | 1.38% |
| Peru | 3 | 1.38% |
| Czechia | 3 | 1.38% |
| Austria | 3 | 1.38% |
| Brazil | 2 | 0.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Shopify - Clothing & Accessories
Custom - Vehicles & Parts
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Custom - Business & Industrial
Custom - Business & Industrial
Custom - Business & Industrial
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 401.0 | 100.00% |
| Emails | 209.0 | 52.12% |
| Phones | 119.0 | 29.68% |
| Ecommerce platform | 361.0 | 90.02% |
| Couriers | 107.0 | 26.68% |
| Payment Providers | 160.0 | 39.90% |
| Categories | 251.0 | 62.59% |
| Social Media | 325.0 | 81.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the DatoCMS e-commerce landscape:
Analyze 266.0 verified e-commerce stores on DatoCMS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across DatoCMS e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the DatoCMS e-commerce intelligence?
-
We track 266.0 verified DatoCMS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 27.5% among stores with at least one detectable social profile (198 stores) , followed by Facebook (26.9%) and TikTok (12.4%) .
Base: 325 stores with any detectable social profile (81.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
198 stores
194 stores
89 stores
76 stores
73 stores
39 stores
33 stores
12 stores
4 stores
2 stores
Visual Distribution