Contentful Technology Adoption in E-commerce
Discover 1.9k verified e-commerce stores using Contentful. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.0k domains. 1.9k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.9k verified active stores out of 3.0k detected · 64.3% verification rate
E-commerce Platforms Distribution
Custom leads with 70.9% of stores with physical delivery (1,344 stores) , followed by Shopify (13.4%) and WooCommerce (6.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,344 stores
254 stores
117 stores
72 stores
29 stores
20 stores
19 stores
12 stores
7 stores
5 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1344 | 70.89% |
| Shopify | 254 | 13.40% |
| WooCommerce | 117 | 6.17% |
| Magento | 72 | 3.80% |
| BigCommerce | 29 | 1.53% |
| Salesforce Commerce Cloud | 20 | 1.05% |
| HCL Commerce | 19 | 1.00% |
| SAP Commerce Cloud | 12 | 0.63% |
| VTEX | 7 | 0.37% |
| Blaze | 5 | 0.26% |
| Squarespace Commerce | 4 | 0.21% |
| Sylius | 4 | 0.21% |
| PrestaShop | 3 | 0.16% |
| SAP Commerce Cloud, HCL Commerce | 3 | 0.16% |
| Tray, HCL Commerce | 3 | 0.16% |
All Stores Distribution
Custom holds 52.9% share of all Contentful e-commerce stores (1,344) , with Shopify at 12.4% and WooCommerce at 9.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,344 stores
315 stores
233 stores
81 stores
282 stores
21 stores
93 stores
80 stores
16 stores
18 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1344 | 52.87% |
| Shopify | 315 | 12.39% |
| WooCommerce | 233 | 9.17% |
| Magento | 81 | 3.19% |
| BigCommerce | 282 | 11.09% |
| Salesforce Commerce Cloud | 21 | 0.83% |
| HCL Commerce | 93 | 3.66% |
| SAP Commerce Cloud | 80 | 3.15% |
| VTEX | 16 | 0.63% |
| Blaze | 18 | 0.71% |
| Squarespace Commerce | 17 | 0.67% |
| Sylius | 5 | 0.20% |
| PrestaShop | 19 | 0.75% |
| SAP Commerce Cloud, HCL Commerce | 15 | 0.59% |
| Tray, HCL Commerce | 3 | 0.12% |
Categories Distribution
Clothing & Accessories leads with 25.1% of all stores (419 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (11.4%) .
Base: 1,669 AI-verified stores with physical delivery and detected product categories (86.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
419 stores
284 stores
190 stores
138 stores
96 stores
93 stores
86 stores
73 stores
59 stores
58 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 419 | 25.10% |
| Health & Beauty | 284 | 17.02% |
| Food & Beverages | 190 | 11.38% |
| Home & Garden | 138 | 8.27% |
| Sporting Goods & Outdoor Gear | 96 | 5.75% |
| Business & Industrial | 93 | 5.57% |
| Electronics & Technology | 86 | 5.15% |
| Gifts & Special Occasions | 73 | 4.37% |
| Pets & Pet Supplies | 59 | 3.54% |
| Furniture & Home Decor | 58 | 3.48% |
| Toys & Games | 47 | 2.82% |
| Tools & Hardware | 43 | 2.58% |
| Arts & Entertainment | 36 | 2.16% |
| Jewelry & Watches | 24 | 1.44% |
| Vehicles & Parts | 23 | 1.38% |
Payment Providers Distribution
PayPal leads with 21.4% among AI-verified physical stores (331 stores) , followed by Klarna (12.5%) and MasterCard (12.3%) .
Base: 914 AI-verified physical stores with detectable payment providers (30.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
331 stores
194 stores
190 stores
169 stores
158 stores
128 stores
103 stores
86 stores
56 stores
31 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 331 | 21.40% |
| Klarna | 194 | 12.54% |
| MasterCard | 190 | 12.28% |
| American Express | 169 | 10.92% |
| Apple Pay | 158 | 10.21% |
| Stripe Connect | 128 | 8.27% |
| VISA | 103 | 6.66% |
| Google Pay | 86 | 5.56% |
| Adyen | 56 | 3.62% |
| Bancontact | 31 | 2.00% |
| Bolt | 27 | 1.75% |
| iDEAL | 21 | 1.36% |
| SEPA | 20 | 1.29% |
| JCB | 17 | 1.10% |
| Affirm | 16 | 1.03% |
Shipping Carriers Distribution
UPS leads with 19.2% among AI-verified physical stores (154 stores) , followed by DHL (18.0%) and DPD (12.2%) .
Base: 794 AI-verified physical stores with detectable shipping carriers (26.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 154 | 19.15% |
| DHL | 145 | 18.03% |
| DPD | 98 | 12.19% |
| FedEx | 96 | 11.94% |
| USPS | 68 | 8.46% |
| GLS | 63 | 7.84% |
| PostNL | 34 | 4.23% |
| PostNord | 26 | 3.23% |
| Royal Mail | 24 | 2.99% |
| Bpost | 18 | 2.24% |
| TNT | 17 | 2.11% |
| Deutsche Post | 16 | 1.99% |
| Mondial Relay | 16 | 1.99% |
| InPost | 15 | 1.87% |
| Schenker | 14 | 1.74% |
Store Launch Timeline
Over the past 12 months, 202 new stores were launched in Contentful , with the highest activity in 2026-02 (18 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
18 stores launched
33 stores launched
17 stores launched
24 stores launched
16 stores launched
15 stores launched
11 stores launched
12 stores launched
16 stores launched
15 stores launched
24 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 18 | 8.91% |
| 2026-01 | 33 | 16.34% |
| 2025-12 | 17 | 8.42% |
| 2025-11 | 24 | 11.88% |
| 2025-10 | 16 | 7.92% |
| 2025-09 | 15 | 7.43% |
| 2025-08 | 11 | 5.45% |
| 2025-07 | 12 | 5.94% |
| 2025-06 | 16 | 7.92% |
| 2025-05 | 15 | 7.43% |
| 2025-04 | 24 | 11.88% |
| 2025-03 | 1 | 0.50% |
Active Stores by Launch Year
Currently, 1,896 active stores in Contentful are tracked in our database , with the most stores launched in 2026 (51 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
51 active stores
206 active stores
175 active stores
126 active stores
84 active stores
107 active stores
95 active stores
90 active stores
71 active stores
97 active stores
46 active stores
34 active stores
47 active stores
64 active stores
44 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 51 | 2.69% |
| 2025 | 206 | 10.86% |
| 2024 | 175 | 9.23% |
| 2023 | 126 | 6.65% |
| 2022 | 84 | 4.43% |
| 2021 | 107 | 5.64% |
| 2020 | 95 | 5.01% |
| 2019 | 90 | 4.75% |
| 2018 | 71 | 3.74% |
| 2017 | 97 | 5.12% |
| 2016 | 46 | 2.43% |
| 2015 | 34 | 1.79% |
| 2014 | 47 | 2.48% |
| 2013 | 64 | 3.38% |
| 2012 | 44 | 2.32% |
| 2011 | 39 | 2.06% |
| 2010 | 42 | 2.22% |
| 2009 | 43 | 2.27% |
| 2008 | 35 | 1.85% |
| 2007 | 25 | 1.32% |
| 2006 | 26 | 1.37% |
| 2005 | 17 | 0.90% |
| 2004 | 21 | 1.11% |
| 2003 | 28 | 1.48% |
| 2002 | 28 | 1.48% |
| 2001 | 37 | 1.95% |
| 2000 | 67 | 3.53% |
| 1999 | 37 | 1.95% |
| 1998 | 49 | 2.58% |
| 1997 | 25 | 1.32% |
| 1996 | 29 | 1.53% |
| 1995 | 11 | 0.58% |
Geographic Distribution
United States leads with 29.1% (429 AI-verified stores) , followed by United Kingdom (9.5%) and Canada (6.7%) .
Base: 1,475 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
429 AI-verified stores
140 AI-verified stores
99 AI-verified stores
93 AI-verified stores
93 AI-verified stores
77 AI-verified stores
71 AI-verified stores
68 AI-verified stores
53 AI-verified stores
52 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 429 | 29.08% |
| United Kingdom | 140 | 9.49% |
| Canada | 99 | 6.71% |
| Germany | 93 | 6.31% |
| Netherlands | 93 | 6.31% |
| Denmark | 77 | 5.22% |
| France | 71 | 4.81% |
| Australia | 68 | 4.61% |
| Italy | 53 | 3.59% |
| Sweden | 52 | 3.53% |
| Belgium | 45 | 3.05% |
| Finland | 40 | 2.71% |
| Switzerland | 40 | 2.71% |
| Spain | 29 | 1.97% |
| Austria | 28 | 1.90% |
| India | 27 | 1.83% |
| Indonesia | 25 | 1.69% |
| New Zealand | 23 | 1.56% |
| Japan | 22 | 1.49% |
| Poland | 21 | 1.42% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
HCL Commerce - Clothing & Accessories
Custom - Clothing & Accessories
Shopify
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
Custom
Custom - Health & Beauty
Custom - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.0k | 100.00% |
| Emails | 1.1k | 35.75% |
| Phones | 774.0 | 25.79% |
| Ecommerce platform | 2.8k | 93.40% |
| Couriers | 794.0 | 26.46% |
| Payment Providers | 914.0 | 30.46% |
| Categories | 1.8k | 59.71% |
| Social Media | 2.4k | 81.51% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Contentful e-commerce landscape:
Analyze 1.9k verified e-commerce stores on Contentful - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Contentful e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Contentful e-commerce intelligence?
-
We track 1.9k verified Contentful e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 24.5% among stores with at least one detectable social profile (1,461 stores) , followed by Facebook (23.8%) and YouTube (14.7%) .
Base: 2,446 stores with any detectable social profile (81.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,461 stores
1,422 stores
878 stores
570 stores
506 stores
477 stores
444 stores
127 stores
47 stores
36 stores
Visual Distribution