Contentful Technology Adoption in E-commerce
Discover 3.3k e-commerce stores using Contentful. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 81.4% of stores with physical delivery (2,663 stores) , followed by Shopify (7.6%) and WooCommerce (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,663 stores
249 stores
161 stores
41 stores
40 stores
39 stores
23 stores
18 stores
8 stores
6 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2663 | 81.44% |
| Shopify | 249 | 7.61% |
| WooCommerce | 161 | 4.92% |
| Magento | 41 | 1.25% |
| HCL Commerce | 40 | 1.22% |
| BigCommerce | 39 | 1.19% |
| SAP Commerce Cloud | 23 | 0.70% |
| Nacelle | 18 | 0.55% |
| HCL Commerce, SAP Commerce Cloud | 8 | 0.24% |
| commercetools | 6 | 0.18% |
| Squarespace Commerce | 6 | 0.18% |
| SAP Commerce Cloud, HCL Commerce | 5 | 0.15% |
| Salesforce Commerce Cloud | 5 | 0.15% |
| Sylius | 3 | 0.09% |
| Centra | 3 | 0.09% |
All Stores Distribution
Custom holds 69.4% share of all Contentful e-commerce stores (2,663) , with Shopify at 7.9% and WooCommerce at 6.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,663 stores
304 stores
265 stores
59 stores
117 stores
270 stores
85 stores
18 stores
13 stores
6 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 2663 | 69.39% |
| Shopify | 304 | 7.92% |
| WooCommerce | 265 | 6.90% |
| Magento | 59 | 1.54% |
| HCL Commerce | 117 | 3.05% |
| BigCommerce | 270 | 7.03% |
| SAP Commerce Cloud | 85 | 2.21% |
| Nacelle | 18 | 0.47% |
| HCL Commerce, SAP Commerce Cloud | 13 | 0.34% |
| commercetools | 6 | 0.16% |
| Squarespace Commerce | 9 | 0.23% |
| SAP Commerce Cloud, HCL Commerce | 13 | 0.34% |
| Salesforce Commerce Cloud | 6 | 0.16% |
| Sylius | 5 | 0.13% |
| Centra | 5 | 0.13% |
Categories Distribution
Health & Beauty leads with 19.9% of all stores (550 stores) , followed by Clothing & Accessories (17.1%) and Food & Beverages (10.4%) .
Top 10 Categories
550 stores
473 stores
288 stores
248 stores
209 stores
164 stores
153 stores
137 stores
132 stores
105 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 550 | 19.89% |
| Clothing & Accessories | 473 | 17.11% |
| Food & Beverages | 288 | 10.42% |
| Vehicles & Parts | 248 | 8.97% |
| Electronics & Technology | 209 | 7.56% |
| Home & Garden | 164 | 5.93% |
| Sporting Goods & Outdoor Gear | 153 | 5.53% |
| Furniture & Home Decor | 137 | 4.95% |
| Arts & Entertainment | 132 | 4.77% |
| Pets & Pet Supplies | 105 | 3.80% |
| Gifts & Special Occasions | 91 | 3.29% |
| Baby & Toddler | 62 | 2.24% |
| Office Supplies | 56 | 2.03% |
| Jewelry & Watches | 55 | 1.99% |
| Business & Industrial | 42 | 1.52% |
Payment Providers Distribution
PayPal leads with 21.2% among AI-verified physical stores (408 stores) , followed by American Express (12.4%) and MasterCard (11.8%) .
Base: 1,247 AI-verified physical stores with detectable payment providers (29.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
408 stores
239 stores
227 stores
190 stores
185 stores
178 stores
115 stores
107 stores
67 stores
40 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 408 | 21.17% |
| American Express | 239 | 12.40% |
| MasterCard | 227 | 11.78% |
| Klarna | 190 | 9.86% |
| Stripe Connect | 185 | 9.60% |
| Apple Pay | 178 | 9.24% |
| Google Pay | 115 | 5.97% |
| VISA | 107 | 5.55% |
| Adyen | 67 | 3.48% |
| Bancontact | 40 | 2.08% |
| Braintree | 36 | 1.87% |
| Affirm | 36 | 1.87% |
| Mollie | 35 | 1.82% |
| Bolt | 34 | 1.76% |
| Paddle | 30 | 1.56% |
Shipping Carriers Distribution
UPS leads with 20.1% among AI-verified physical stores (198 stores) , followed by DHL (18.5%) and DPD (12.9%) .
Base: 929 AI-verified physical stores with detectable shipping carriers (22.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
198 stores
182 stores
127 stores
122 stores
92 stores
62 stores
46 stores
25 stores
23 stores
21 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 198 | 20.10% |
| DHL | 182 | 18.48% |
| DPD | 127 | 12.89% |
| FedEx | 122 | 12.39% |
| USPS | 92 | 9.34% |
| GLS | 62 | 6.29% |
| PostNL | 46 | 4.67% |
| PostNord | 25 | 2.54% |
| Australia Post | 23 | 2.34% |
| Royal Mail | 21 | 2.13% |
| Mondial Relay | 21 | 2.13% |
| Hermes | 20 | 2.03% |
| TNT | 16 | 1.62% |
| Bpost | 15 | 1.52% |
| Speedy | 15 | 1.52% |
Store Launch Timeline
Over the past 12 months, 384 new stores were launched in Contentful , with the highest activity in 2025-11 (36 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
36 stores launched
51 stores launched
25 stores launched
22 stores launched
23 stores launched
33 stores launched
23 stores launched
40 stores launched
43 stores launched
40 stores launched
29 stores launched
19 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 36 | 9.38% |
| 2025-10 | 51 | 13.28% |
| 2025-09 | 25 | 6.51% |
| 2025-08 | 22 | 5.73% |
| 2025-07 | 23 | 5.99% |
| 2025-06 | 33 | 8.59% |
| 2025-05 | 23 | 5.99% |
| 2025-04 | 40 | 10.42% |
| 2025-03 | 43 | 11.20% |
| 2025-02 | 40 | 10.42% |
| 2025-01 | 29 | 7.55% |
| 2024-12 | 19 | 4.95% |
Active Stores by Launch Year
Currently, 3,110 active stores in Contentful are tracked in our database , with the most stores launched in 2025 (366 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
366 active stores
339 active stores
251 active stores
198 active stores
187 active stores
163 active stores
142 active stores
126 active stores
151 active stores
75 active stores
60 active stores
69 active stores
84 active stores
73 active stores
61 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 366 | 11.77% |
| 2024 | 339 | 10.90% |
| 2023 | 251 | 8.07% |
| 2022 | 198 | 6.37% |
| 2021 | 187 | 6.01% |
| 2020 | 163 | 5.24% |
| 2019 | 142 | 4.57% |
| 2018 | 126 | 4.05% |
| 2017 | 151 | 4.86% |
| 2016 | 75 | 2.41% |
| 2015 | 60 | 1.93% |
| 2014 | 69 | 2.22% |
| 2013 | 84 | 2.70% |
| 2012 | 73 | 2.35% |
| 2011 | 61 | 1.96% |
| 2010 | 65 | 2.09% |
| 2009 | 58 | 1.86% |
| 2008 | 56 | 1.80% |
| 2007 | 57 | 1.83% |
| 2006 | 36 | 1.16% |
| 2005 | 33 | 1.06% |
| 2004 | 37 | 1.19% |
| 2003 | 49 | 1.58% |
| 2002 | 33 | 1.06% |
| 2001 | 84 | 2.70% |
| 2000 | 75 | 2.41% |
| 1999 | 39 | 1.25% |
| 1998 | 61 | 1.96% |
| 1997 | 28 | 0.90% |
| 1996 | 35 | 1.13% |
| 1995 | 19 | 0.61% |
Geographic Distribution
United States leads with 27.3% (582 AI-verified stores) , followed by United Kingdom (16.0%) and Netherlands (5.6%) .
Base: 2,131 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
582 AI-verified stores
340 AI-verified stores
120 AI-verified stores
118 AI-verified stores
116 AI-verified stores
87 AI-verified stores
87 AI-verified stores
79 AI-verified stores
79 AI-verified stores
70 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 582 | 27.31% |
| United Kingdom | 340 | 15.95% |
| Netherlands | 120 | 5.63% |
| Germany | 118 | 5.54% |
| Canada | 116 | 5.44% |
| Australia | 87 | 4.08% |
| Sweden | 87 | 4.08% |
| France | 79 | 3.71% |
| Norway | 79 | 3.71% |
| Denmark | 70 | 3.28% |
| India | 63 | 2.96% |
| Italy | 62 | 2.91% |
| Spain | 59 | 2.77% |
| Belgium | 53 | 2.49% |
| Japan | 50 | 2.35% |
| Poland | 41 | 1.92% |
| Finland | 39 | 1.83% |
| Mexico | 30 | 1.41% |
| Switzerland | 30 | 1.41% |
| New Zealand | 26 | 1.22% |
Featured Stores
Discover the strongest performers and newest entrants in Contentful's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom — Jewelry & Watches
Custom — Vehicles & Parts
Custom — Home & Garden
Custom — Pets & Pet Supplies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.2k | 100.00% |
| Emails | 1.9k | 44.89% |
| Phones | 1.1k | 26.01% |
| Ecommerce platform | 3.9k | 93.89% |
| Couriers | 929.0 | 22.25% |
| Payment Providers | 1.2k | 29.87% |
| Categories | 3.3k | 79.54% |
| Social Media | 3.2k | 76.57% |
Starter Package
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Maximize Your ROI
Use our detailed Contentful E-commerce Database to:
Gain actionable insights into 3.3k physical stores in Contentful.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Contentful online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the Contentful E-commerce Database?
-
Our database covers over 3.3k Contentful physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 25.0% among stores with at least one detectable social profile (2,145 stores) , followed by Instagram (24.4%) and YouTube (14.9%) .
Base: 3,197 stores with any detectable social profile (76.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,145 stores
2,096 stores
1,279 stores
832 stores
723 stores
667 stores
479 stores
204 stores
87 stores
63 stores
Visual Distribution