Amazon Web Services Technology Adoption in E-commerce
Discover 284.0k e-commerce stores using Amazon Web Services. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 30.2% of stores with physical delivery (82,867 stores) , followed by WooCommerce (27.2%) and Shopify (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
82,867 stores
74,591 stores
36,931 stores
27,305 stores
15,201 stores
11,687 stores
6,661 stores
6,239 stores
2,153 stores
2,055 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 82867 | 30.23% |
| WooCommerce | 74591 | 27.21% |
| Shopify | 36931 | 13.47% |
| Loja Integrada | 27305 | 9.96% |
| Imweb | 15201 | 5.55% |
| Magento | 11687 | 4.26% |
| MakeShop | 6661 | 2.43% |
| Empretienda | 6239 | 2.28% |
| Mercado Shops | 2153 | 0.79% |
| SAP Commerce Cloud | 2055 | 0.75% |
| BASE | 2045 | 0.75% |
| BigCommerce | 1910 | 0.70% |
| Rain | 1908 | 0.70% |
| VTEX | 1384 | 0.50% |
| Raku-uru Cart | 1181 | 0.43% |
All Stores Distribution
Custom holds 23.7% share of all Amazon Web Services e-commerce stores (82,867) , with WooCommerce at 28.9% and Shopify at 11.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
82,867 stores
101,023 stores
40,445 stores
27,799 stores
53,991 stores
14,097 stores
7,014 stores
6,577 stores
2,381 stores
2,225 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 82867 | 23.74% |
| WooCommerce | 101023 | 28.94% |
| Shopify | 40445 | 11.59% |
| Loja Integrada | 27799 | 7.96% |
| Imweb | 53991 | 15.47% |
| Magento | 14097 | 4.04% |
| MakeShop | 7014 | 2.01% |
| Empretienda | 6577 | 1.88% |
| Mercado Shops | 2381 | 0.68% |
| SAP Commerce Cloud | 2225 | 0.64% |
| BASE | 2536 | 0.73% |
| BigCommerce | 2274 | 0.65% |
| Rain | 2935 | 0.84% |
| VTEX | 1557 | 0.45% |
| Raku-uru Cart | 1336 | 0.38% |
Categories Distribution
Clothing & Accessories leads with 20.5% of all stores (43,341 stores) , followed by Health & Beauty (19.9%) and Food & Beverages (10.7%) .
Top 10 Categories
43,341 stores
42,200 stores
22,550 stores
16,392 stores
13,089 stores
11,351 stores
9,113 stores
8,908 stores
8,441 stores
7,842 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 43341 | 20.47% |
| Health & Beauty | 42200 | 19.94% |
| Food & Beverages | 22550 | 10.65% |
| Electronics & Technology | 16392 | 7.74% |
| Home & Garden | 13089 | 6.18% |
| Jewelry & Watches | 11351 | 5.36% |
| Vehicles & Parts | 9113 | 4.30% |
| Furniture & Home Decor | 8908 | 4.21% |
| Gifts & Special Occasions | 8441 | 3.99% |
| Arts & Entertainment | 7842 | 3.70% |
| Business & Industrial | 6719 | 3.17% |
| Sporting Goods & Outdoor Gear | 6621 | 3.13% |
| Tools & Hardware | 6357 | 3.00% |
| Pets & Pet Supplies | 4859 | 2.30% |
| Toys & Games | 3904 | 1.84% |
Payment Providers Distribution
PayPal leads with 21.2% among AI-verified physical stores (25,797 stores) , followed by MasterCard (14.8%) and American Express (13.6%) .
Base: 78,231 AI-verified physical stores with detectable payment providers (21.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
25,797 stores
17,949 stores
16,525 stores
10,872 stores
10,336 stores
7,277 stores
6,908 stores
5,430 stores
4,611 stores
4,226 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 25797 | 21.22% |
| MasterCard | 17949 | 14.77% |
| American Express | 16525 | 13.59% |
| Stripe Connect | 10872 | 8.94% |
| VISA | 10336 | 8.50% |
| Apple Pay | 7277 | 5.99% |
| JCB | 6908 | 5.68% |
| Klarna | 5430 | 4.47% |
| Google Pay | 4611 | 3.79% |
| Boleto | 4226 | 3.48% |
| Mercado Pago | 3941 | 3.24% |
| Amazon Pay | 2787 | 2.29% |
| Bolt | 2272 | 1.87% |
| Bancontact | 1476 | 1.21% |
| iDEAL | 1149 | 0.95% |
Shipping Carriers Distribution
UPS leads with 15.9% among AI-verified physical stores (9,547 stores) , followed by DHL (13.8%) and USPS (13.0%) .
Base: 54,306 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 9547 | 15.93% |
| DHL | 8254 | 13.77% |
| USPS | 7817 | 13.04% |
| Correios | 6209 | 10.36% |
| FedEx | 5967 | 9.96% |
| DPD | 4265 | 7.12% |
| Royal Mail | 3769 | 6.29% |
| GLS | 2826 | 4.72% |
| Estes | 2766 | 4.61% |
| PostNL | 1705 | 2.84% |
| TNT | 1648 | 2.75% |
| Australia Post | 1462 | 2.44% |
| Colissimo | 1290 | 2.15% |
| Correos | 1269 | 2.12% |
| Hermes | 1142 | 1.91% |
Store Launch Timeline
Over the past 12 months, 45,990 new stores were launched in Amazon Web Services , with the highest activity in 2025-11 (4,438 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,438 stores launched
4,285 stores launched
4,054 stores launched
4,046 stores launched
4,083 stores launched
4,490 stores launched
4,005 stores launched
3,888 stores launched
4,000 stores launched
3,415 stores launched
3,525 stores launched
1,761 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 4438 | 9.65% |
| 2025-10 | 4285 | 9.32% |
| 2025-09 | 4054 | 8.81% |
| 2025-08 | 4046 | 8.80% |
| 2025-07 | 4083 | 8.88% |
| 2025-06 | 4490 | 9.76% |
| 2025-05 | 4005 | 8.71% |
| 2025-04 | 3888 | 8.45% |
| 2025-03 | 4000 | 8.70% |
| 2025-02 | 3415 | 7.43% |
| 2025-01 | 3525 | 7.66% |
| 2024-12 | 1761 | 3.83% |
Active Stores by Launch Year
Currently, 275,906 active stores in Amazon Web Services are tracked in our database , with the most stores launched in 2025 (44,260 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
44,260 active stores
30,032 active stores
20,634 active stores
19,278 active stores
24,286 active stores
24,717 active stores
14,805 active stores
14,333 active stores
12,000 active stores
7,523 active stores
6,187 active stores
6,114 active stores
7,260 active stores
4,692 active stores
4,608 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 44260 | 16.04% |
| 2024 | 30032 | 10.88% |
| 2023 | 20634 | 7.48% |
| 2022 | 19278 | 6.99% |
| 2021 | 24286 | 8.80% |
| 2020 | 24717 | 8.96% |
| 2019 | 14805 | 5.37% |
| 2018 | 14333 | 5.19% |
| 2017 | 12000 | 4.35% |
| 2016 | 7523 | 2.73% |
| 2015 | 6187 | 2.24% |
| 2014 | 6114 | 2.22% |
| 2013 | 7260 | 2.63% |
| 2012 | 4692 | 1.70% |
| 2011 | 4608 | 1.67% |
| 2010 | 4112 | 1.49% |
| 2009 | 3968 | 1.44% |
| 2008 | 3299 | 1.20% |
| 2007 | 2982 | 1.08% |
| 2006 | 2404 | 0.87% |
| 2005 | 2060 | 0.75% |
| 2004 | 2562 | 0.93% |
| 2003 | 2236 | 0.81% |
| 2002 | 2143 | 0.78% |
| 2001 | 2614 | 0.95% |
| 2000 | 2314 | 0.84% |
| 1999 | 1761 | 0.64% |
| 1998 | 1289 | 0.47% |
| 1997 | 750 | 0.27% |
| 1996 | 543 | 0.20% |
| 1995 | 140 | 0.05% |
Geographic Distribution
United States leads with 19.2% (40,173 AI-verified stores) , followed by Brazil (17.7%) and South Korea (8.4%) .
Base: 209,752 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
40,173 AI-verified stores
37,215 AI-verified stores
17,561 AI-verified stores
15,216 AI-verified stores
13,350 AI-verified stores
10,746 AI-verified stores
8,989 AI-verified stores
8,769 AI-verified stores
7,046 AI-verified stores
6,828 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 40173 | 19.15% |
| Brazil | 37215 | 17.74% |
| South Korea | 17561 | 8.37% |
| Japan | 15216 | 7.25% |
| United Kingdom | 13350 | 6.36% |
| Colombia | 10746 | 5.12% |
| India | 8989 | 4.29% |
| Argentina | 8769 | 4.18% |
| France | 7046 | 3.36% |
| Italy | 6828 | 3.26% |
| Spain | 6073 | 2.90% |
| Netherlands | 5981 | 2.85% |
| Australia | 5254 | 2.50% |
| Canada | 5047 | 2.41% |
| Taiwan | 4403 | 2.10% |
| Germany | 4051 | 1.93% |
| Chile | 3774 | 1.80% |
| China | 3682 | 1.76% |
| Mexico | 3066 | 1.46% |
| South Africa | 2528 | 1.21% |
Featured Stores
Discover the strongest performers and newest entrants in Amazon Web Services's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Custom — Health & Beauty
Empretienda — Jewelry & Watches
Empretienda — Collectibles & Hobbies
Shopify — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 372.0k | 100.00% |
| Emails | 215.3k | 57.86% |
| Phones | 93.3k | 25.09% |
| Ecommerce platform | 367.1k | 98.68% |
| Couriers | 54.3k | 14.60% |
| Payment Providers | 78.2k | 21.03% |
| Categories | 259.4k | 69.73% |
| Social Media | 259.2k | 69.67% |
Starter Package
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Maximize Your ROI
Use our detailed Amazon Web Services E-commerce Database to:
Gain actionable insights into 284.0k physical stores in Amazon Web Services.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Amazon Web Services online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Amazon Web Services E-commerce Database?
-
Our database covers over 284.0k Amazon Web Services physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.5% among stores with at least one detectable social profile (173,101 stores) , followed by Facebook (28.2%) and YouTube (10.9%) .
Base: 259,166 stores with any detectable social profile (69.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
173,101 stores
160,052 stores
61,632 stores
44,288 stores
36,282 stores
28,879 stores
25,832 stores
24,974 stores
11,309 stores
910 stores
Visual Distribution