Mercado Shops Market Share & Real Store Usage

Explore 784.0 verified e-commerce stores built on Mercado Shops. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.0k domains. 784.0 verified as active stores with physical delivery.

Verified stores
784.0
active stores with physical delivery
Top country
Brazil
335 verified stores
Top payment signal
Mercado Pago
246 stores detected
Top carrier signal
Estes
11 stores detected
Top category
Electronics & Technology
111 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

784.0 verified active stores out of 1.0k detected · 77.8% verification rate

Categories Distribution

Electronics & Technology stores with 18.5% of all stores (111 stores) , followed by Vehicles & Parts (14.0%) and Home & Garden (11.4%) .

Base: 599 AI-verified stores with physical delivery and detected product categories (76.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Electronics & Technology 18.5%

111 stores

Vehicles & Parts 14.0%

84 stores

Home & Garden 11.4%

68 stores

Sporting Goods & Outdoor Gear 8.8%

53 stores

Health & Beauty 8.3%

50 stores

Clothing & Accessories 6.7%

40 stores

Tools & Hardware 5.8%

35 stores

Food & Beverages 4.8%

29 stores

Toys & Games 4.7%

28 stores

Furniture & Home Decor 4.0%

24 stores

Visual Distribution

Distribution of top 10 Mercado Shops store categories (June 2026)
Distribution of categories in Mercado Shops e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 111 18.53%
Vehicles & Parts 84 14.02%
Home & Garden 68 11.35%
Sporting Goods & Outdoor Gear 53 8.85%
Health & Beauty 50 8.35%
Clothing & Accessories 40 6.68%
Tools & Hardware 35 5.84%
Food & Beverages 29 4.84%
Toys & Games 28 4.67%
Furniture & Home Decor 24 4.01%

Payment Providers Distribution

Mercado Pago stores with 95.7% among AI-verified physical stores (246 stores) , followed by Boleto (2.3%) and American Express (0.8%) .

Base: 313 AI-verified physical stores with detectable payment providers (31.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

246 stores

6 stores

2 stores

1 stores

1 stores

VISA 0.4%

1 stores

Visual Distribution

Distribution of top 10 Mercado Shops payment providers (June 2026)
Distribution of payment providers in Mercado Shops e-commerce stores
Payment Provider Store Count Market Share
Mercado Pago 246 95.72%
Boleto 6 2.33%
American Express 2 0.78%
MasterCard 1 0.39%
PayPal 1 0.39%
VISA 1 0.39%

Shipping Carriers Distribution

Estes stores with 61.1% among AI-verified physical stores (11 stores) , followed by Correios (22.2%) and UPS (5.6%) .

Base: 33 AI-verified physical stores with detectable shipping carriers (3.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Estes 61.1%

11 stores

4 stores

UPS 5.6%

1 stores

1 stores

DHL 5.6%

1 stores

Visual Distribution

Distribution of top 10 Mercado Shops shipping carriers (June 2026)
Distribution of shipping carriers in Mercado Shops e-commerce stores
Shipping Carrier Store Count Market Share
Estes 11 61.11%
Correios 4 22.22%
UPS 1 5.56%
Speedy 1 5.56%
DHL 1 5.56%

Store Launch Timeline

Over the past 12 months, 26 new stores were launched in Mercado Shops , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 7.7%

2 stores launched

2026-02 3.8%

1 stores launched

2026-01 3.8%

1 stores launched

2025-12 3.8%

1 stores launched

2025-11 26.9%

7 stores launched

2025-10 11.5%

3 stores launched

2025-09 15.4%

4 stores launched

2025-08 7.7%

2 stores launched

2025-07 11.5%

3 stores launched

2025-06 7.7%

2 stores launched

Monthly Trend

Monthly store launches in Mercado Shops (June 2026)
Monthly store launches in Mercado Shops over the past 12 months
Month Stores Launched Percentage
2026-05 2 7.69%
2026-02 1 3.85%
2026-01 1 3.85%
2025-12 1 3.85%
2025-11 7 26.92%
2025-10 3 11.54%
2025-09 4 15.38%
2025-08 2 7.69%
2025-07 3 11.54%
2025-06 2 7.69%

Active Stores by Launch Year

Currently, 779 active stores in Mercado Shops are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.5%

4 active stores

2025 5.4%

42 active stores

2024 9.5%

74 active stores

2023 11.6%

90 active stores

2022 9.4%

73 active stores

2021 11.6%

90 active stores

2020 10.8%

84 active stores

2019 5.4%

42 active stores

2018 5.8%

45 active stores

2017 5.1%

40 active stores

2016 3.0%

23 active stores

2015 2.4%

19 active stores

2014 3.3%

26 active stores

2013 1.7%

13 active stores

2012 1.3%

10 active stores

Distribution by Launch Year

Active stores in Mercado Shops by original launch year (June 2026)
Active stores in Mercado Shops by launch year
Launch Year Active Stores Percentage
2026 4 0.51%
2025 42 5.39%
2024 74 9.50%
2023 90 11.55%
2022 73 9.37%
2021 90 11.55%
2020 84 10.78%
2019 42 5.39%
2018 45 5.78%
2017 40 5.13%
2016 23 2.95%
2015 19 2.44%
2014 26 3.34%
2013 13 1.67%
2012 10 1.28%

Social Media Usage

Facebook stores with 28.2% among stores with at least one detectable social profile (687 stores) , followed by YouTube (24.5%) and Instagram (23.3%) .

Base: 794 stores with any detectable social profile (78.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.2%

687 stores

YouTube 24.5%

598 stores

Instagram 23.3%

568 stores

X 22.5%

548 stores

Twitter 1.1%

26 stores

WhatsApp 0.4%

9 stores

TikTok 0.0%

1 stores

Pinterest 0.0%

1 stores

LinkedIn 0.0%

1 stores

Visual Distribution

Distribution of social media platforms in Mercado Shops (June 2026)
Distribution of social media platforms in Mercado Shops e-commerce stores
Social Platform Store Count Market Share
Facebook 687 28.17%
YouTube 598 24.52%
Instagram 568 23.29%
X 548 22.47%
Twitter 26 1.07%
WhatsApp 9 0.37%
TikTok 1 0.04%
Pinterest 1 0.04%
LinkedIn 1 0.04%

Geographic Distribution

Brazil stores with 44.8% (335 AI-verified stores) , followed by Argentina (24.2%) and Mexico (16.2%) .

Base: 748 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 44.8%

335 AI-verified stores

181 AI-verified stores

Mexico 16.2%

121 AI-verified stores

Chile 6.6%

49 AI-verified stores

20 AI-verified stores

13 AI-verified stores

7 AI-verified stores

5 AI-verified stores

3 AI-verified stores

Spain 0.3%

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mercado Shops (June 2026)
Geographic distribution of stores using Mercado Shops
Country AI-Verified Store Count Market Share
Brazil 335 44.79%
Argentina 181 24.20%
Mexico 121 16.18%
Chile 49 6.55%
Colombia 20 2.67%
United States 13 1.74%
Venezuela 7 0.94%
Ecuador 5 0.67%
Uruguay 3 0.40%
Spain 2 0.27%

Data Coverage

Field Rows count Coverage
Website 1.0k 100.00%
Emails 74.0 7.34%
Phones 252.0 25.00%
Ecommerce platform 1.0k 100.00%
Couriers 33.0 3.27%
Payment Providers 313.0 31.05%
Categories 616.0 61.11%
Social Media 794.0 78.77%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Mercado Shops e-commerce landscape:

Analyze 784.0 verified e-commerce stores on Mercado Shops - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Mercado Shops e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Mercado Shops e-commerce intelligence?

We track 784.0 verified Mercado Shops e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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