Yotpo Reviews Technology Adoption in E-commerce
Discover 32k verified e-commerce stores using Yotpo Reviews. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 33k domains. 32k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
32k verified active stores out of 33k detected · 97.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 85.9% of stores with physical delivery (27,481 stores) , followed by SAP Commerce Cloud (5.5%) and BigCommerce (2.9%) .
Base: 31,976 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,481 stores
1,762 stores
941 stores
487 stores
451 stores
147 stores
141 stores
38 stores
35 stores
35 stores
Visual Distribution
27,481 stores
1,762 stores
941 stores
487 stores
451 stores
147 stores
141 stores
38 stores
35 stores
35 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 27481 | 85.94% |
| SAP Commerce Cloud | 1762 | 5.51% |
| BigCommerce | 941 | 2.94% |
| Magento | 487 | 1.52% |
| Custom | 451 | 1.41% |
| Salesforce Commerce Cloud | 147 | 0.46% |
| WooCommerce | 141 | 0.44% |
| PrestaShop | 38 | 0.12% |
| Oracle Commerce Cloud | 35 | 0.11% |
| Shoptet | 35 | 0.11% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 85.8% share of detected Yotpo Reviews e-commerce signals (28,261) , with SAP Commerce Cloud at 5.4% and BigCommerce at 3.0% (June 2026) .
Base: 32,955 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
28,261 websites
1,766 websites
1,003 websites
533 websites
451 websites
159 websites
178 websites
39 websites
35 websites
35 websites
Visual Distribution
28,261 websites
1,766 websites
1,003 websites
533 websites
451 websites
159 websites
178 websites
39 websites
35 websites
35 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 28261 | 85.76% |
| SAP Commerce Cloud | 1766 | 5.36% |
| BigCommerce | 1003 | 3.04% |
| Magento | 533 | 1.62% |
| Custom | 451 | 1.37% |
| Salesforce Commerce Cloud | 159 | 0.48% |
| WooCommerce | 178 | 0.54% |
| PrestaShop | 39 | 0.12% |
| Oracle Commerce Cloud | 35 | 0.11% |
| Shoptet | 35 | 0.11% |
Categories Distribution
Health & Beauty stores with 31.3% of all stores (10,019 stores) , followed by Clothing & Accessories (17.4%) and Food & Beverages (9.8%) .
Base: 31,976 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
10,019 stores
5,562 stores
3,148 stores
2,549 stores
1,833 stores
959 stores
864 stores
766 stores
667 stores
601 stores
Visual Distribution
10,019 stores
5,562 stores
3,148 stores
2,549 stores
1,833 stores
959 stores
864 stores
766 stores
667 stores
601 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 10019 | 31.33% |
| Clothing & Accessories | 5562 | 17.39% |
| Food & Beverages | 3148 | 9.84% |
| Sporting Goods & Outdoor Gear | 2549 | 7.97% |
| Home & Garden | 1833 | 5.73% |
| Jewelry & Watches | 959 | 3.00% |
| Toys & Games | 864 | 2.70% |
| Furniture & Home Decor | 766 | 2.40% |
| Arts & Entertainment | 667 | 2.09% |
| Gifts & Special Occasions | 601 | 1.88% |
Payment Providers Distribution
PayPal accounts for 21.0% of displayed detection occurrences (850 occurrences) , followed by American Express (16.2%) and MasterCard (13.0%) .
Base: 4,040 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
850 occurrences
653 occurrences
524 occurrences
507 occurrences
352 occurrences
325 occurrences
300 occurrences
219 occurrences
173 occurrences
137 occurrences
Visual Distribution
850 occurrences
653 occurrences
524 occurrences
507 occurrences
352 occurrences
325 occurrences
300 occurrences
219 occurrences
173 occurrences
137 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 850 | 21.04% |
| American Express | 653 | 16.16% |
| MasterCard | 524 | 12.97% |
| Klarna | 507 | 12.55% |
| Apple Pay | 352 | 8.71% |
| Stripe Connect | 325 | 8.04% |
| Google Pay | 300 | 7.43% |
| Affirm | 219 | 5.42% |
| Bolt | 173 | 4.28% |
| Braintree | 137 | 3.39% |
Shipping Carriers Distribution
UPS accounts for 26.7% of displayed detection occurrences (995 occurrences) , followed by USPS (22.6%) and FedEx (19.4%) .
Base: 3,725 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
995 occurrences
840 occurrences
724 occurrences
548 occurrences
165 occurrences
127 occurrences
120 occurrences
87 occurrences
64 occurrences
55 occurrences
Visual Distribution
995 occurrences
840 occurrences
724 occurrences
548 occurrences
165 occurrences
127 occurrences
120 occurrences
87 occurrences
64 occurrences
55 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 995 | 26.71% |
| USPS | 840 | 22.55% |
| FedEx | 724 | 19.44% |
| DHL | 548 | 14.71% |
| DPD | 165 | 4.43% |
| Royal Mail | 127 | 3.41% |
| Australia Post | 120 | 3.22% |
| GLS | 87 | 2.34% |
| Canada Post | 64 | 1.72% |
| Colissimo | 55 | 1.48% |
Store Launch Timeline
Over the past 12 months, 1,894 new stores were launched in Yotpo Reviews , with the highest activity in 2026-05 (129 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
129 stores launched
133 stores launched
165 stores launched
127 stores launched
137 stores launched
128 stores launched
166 stores launched
227 stores launched
180 stores launched
199 stores launched
206 stores launched
97 stores launched
Monthly Trend
6.8% of last 12 months
7.0% of last 12 months
8.7% of last 12 months
6.7% of last 12 months
7.2% of last 12 months
6.8% of last 12 months
8.8% of last 12 months
12.0% of last 12 months
9.5% of last 12 months
10.5% of last 12 months
10.9% of last 12 months
5.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 129 | 6.81% |
| 2026-04 | 133 | 7.02% |
| 2026-03 | 165 | 8.71% |
| 2026-02 | 127 | 6.71% |
| 2026-01 | 137 | 7.23% |
| 2025-12 | 128 | 6.76% |
| 2025-11 | 166 | 8.76% |
| 2025-10 | 227 | 11.99% |
| 2025-09 | 180 | 9.50% |
| 2025-08 | 199 | 10.51% |
| 2025-07 | 206 | 10.88% |
| 2025-06 | 97 | 5.12% |
Active Stores by Launch Year
Currently, 31,441 active stores in Yotpo Reviews are tracked in our database , with the most stores launched in 2026 (704 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
704 active stores
2,473 active stores
3,125 active stores
2,562 active stores
2,424 active stores
2,548 active stores
2,219 active stores
1,627 active stores
1,709 active stores
1,560 active stores
929 active stores
901 active stores
927 active stores
1,083 active stores
752 active stores
Distribution by Launch Year
2.2% of tracked active stores
7.9% of tracked active stores
9.9% of tracked active stores
8.1% of tracked active stores
7.7% of tracked active stores
8.1% of tracked active stores
7.1% of tracked active stores
5.2% of tracked active stores
5.4% of tracked active stores
5.0% of tracked active stores
3.0% of tracked active stores
2.9% of tracked active stores
2.9% of tracked active stores
3.4% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 704 | 2.24% |
| 2025 | 2473 | 7.87% |
| 2024 | 3125 | 9.94% |
| 2023 | 2562 | 8.15% |
| 2022 | 2424 | 7.71% |
| 2021 | 2548 | 8.10% |
| 2020 | 2219 | 7.06% |
| 2019 | 1627 | 5.17% |
| 2018 | 1709 | 5.44% |
| 2017 | 1560 | 4.96% |
| 2016 | 929 | 2.95% |
| 2015 | 901 | 2.87% |
| 2014 | 927 | 2.95% |
| 2013 | 1083 | 3.44% |
| 2012 | 752 | 2.39% |
Geographic Distribution
United States stores with 54.4% (17,398 active verified stores) , followed by United Kingdom (8.8%) and Australia (6.9%) .
Base: 31,976 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
17,398 active verified stores
2,816 active verified stores
2,195 active verified stores
1,633 active verified stores
926 active verified stores
573 active verified stores
511 active verified stores
379 active verified stores
353 active verified stores
304 active verified stores
Visual Distribution
17,398 active verified stores
2,816 active verified stores
2,195 active verified stores
1,633 active verified stores
926 active verified stores
573 active verified stores
511 active verified stores
379 active verified stores
353 active verified stores
304 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 17398 | 54.41% |
| United Kingdom | 2816 | 8.81% |
| Australia | 2195 | 6.86% |
| Canada | 1633 | 5.11% |
| France | 926 | 2.90% |
| Germany | 573 | 1.79% |
| Netherlands | 511 | 1.60% |
| Japan | 379 | 1.19% |
| New Zealand | 353 | 1.10% |
| India | 304 | 0.95% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Magento - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Shopify - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 33k | 100.00% |
| Emails | 6.3k | 19.17% |
| Phones | 7.4k | 22.55% |
| Ecommerce platform | 32.9k | 99.94% |
| Couriers | 2.2k | 6.74% |
| Payment Providers | 2.2k | 6.72% |
| Categories | 30.4k | 92.26% |
| Social Media | 27.7k | 83.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yotpo Reviews e-commerce landscape:
Analyze 32k verified e-commerce stores on Yotpo Reviews - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Yotpo Reviews e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yotpo Reviews e-commerce intelligence?
-
We track 32k verified Yotpo Reviews e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.6% of displayed detection occurrences (25,815 occurrences) , followed by Facebook (24.9%) and YouTube (13.4%) .
Base: 93,546 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
25,815 occurrences
23,316 occurrences
12,492 occurrences
11,993 occurrences
7,574 occurrences
6,043 occurrences
3,737 occurrences
1,967 occurrences
319 occurrences
290 occurrences
Visual Distribution
25,815 occurrences
23,316 occurrences
12,492 occurrences
11,993 occurrences
7,574 occurrences
6,043 occurrences
3,737 occurrences
1,967 occurrences
319 occurrences
290 occurrences