WOW Technology Adoption in E-commerce
Discover 119.2k verified e-commerce stores using WOW. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 310.7k domains. 119.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
119.2k verified active stores out of 310.7k detected · 38.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 37.5% of stores with physical delivery (44,745 stores) , followed by Custom (37.0%) and Shopify (10.8%) .
Base: 119,164 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
44,745 stores
44,120 stores
12,841 stores
4,945 stores
3,008 stores
1,961 stores
964 stores
893 stores
786 stores
536 stores
Visual Distribution
44,745 stores
44,120 stores
12,841 stores
4,945 stores
3,008 stores
1,961 stores
964 stores
893 stores
786 stores
536 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 44745 | 37.55% |
| Custom | 44120 | 37.02% |
| Shopify | 12841 | 10.78% |
| JTL Shop | 4945 | 4.15% |
| PrestaShop | 3008 | 2.52% |
| Botble CMS | 1961 | 1.65% |
| OpenCart | 964 | 0.81% |
| 1C-Bitrix | 893 | 0.75% |
| Magento | 786 | 0.66% |
| Cafe24 | 536 | 0.45% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 70.4% share of detected WOW e-commerce signals (218,835) , with Custom at 14.2% and Shopify at 4.4% (June 2026) .
Base: 310,725 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
218,835 websites
44,120 websites
13,745 websites
5,500 websites
3,329 websites
6,634 websites
1,761 websites
4,342 websites
1,305 websites
964 websites
Visual Distribution
218,835 websites
44,120 websites
13,745 websites
5,500 websites
3,329 websites
6,634 websites
1,761 websites
4,342 websites
1,305 websites
964 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 218835 | 70.43% |
| Custom | 44120 | 14.20% |
| Shopify | 13745 | 4.42% |
| JTL Shop | 5500 | 1.77% |
| PrestaShop | 3329 | 1.07% |
| Botble CMS | 6634 | 2.14% |
| OpenCart | 1761 | 0.57% |
| 1C-Bitrix | 4342 | 1.40% |
| Magento | 1305 | 0.42% |
| Cafe24 | 964 | 0.31% |
Categories Distribution
Health & Beauty stores with 14.5% of all stores (17,284 stores) , followed by Clothing & Accessories (14.4%) and Food & Beverages (12.1%) .
Base: 119,164 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
17,284 stores
17,135 stores
14,372 stores
7,549 stores
7,410 stores
6,519 stores
5,837 stores
5,468 stores
4,549 stores
3,533 stores
Visual Distribution
17,284 stores
17,135 stores
14,372 stores
7,549 stores
7,410 stores
6,519 stores
5,837 stores
5,468 stores
4,549 stores
3,533 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 17284 | 14.50% |
| Clothing & Accessories | 17135 | 14.38% |
| Food & Beverages | 14372 | 12.06% |
| Electronics & Technology | 7549 | 6.33% |
| Home & Garden | 7410 | 6.22% |
| Sporting Goods & Outdoor Gear | 6519 | 5.47% |
| Tools & Hardware | 5837 | 4.90% |
| Business & Industrial | 5468 | 4.59% |
| Vehicles & Parts | 4549 | 3.82% |
| Furniture & Home Decor | 3533 | 2.96% |
Payment Providers Distribution
PayPal accounts for 31.8% of displayed detection occurrences (10,202 occurrences) , followed by MasterCard (12.9%) and Klarna (12.3%) .
Base: 32,079 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,202 occurrences
4,150 occurrences
3,959 occurrences
2,907 occurrences
2,565 occurrences
2,157 occurrences
2,112 occurrences
1,632 occurrences
1,377 occurrences
1,018 occurrences
Visual Distribution
10,202 occurrences
4,150 occurrences
3,959 occurrences
2,907 occurrences
2,565 occurrences
2,157 occurrences
2,112 occurrences
1,632 occurrences
1,377 occurrences
1,018 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 10202 | 31.80% |
| MasterCard | 4150 | 12.94% |
| Klarna | 3959 | 12.34% |
| Stripe Connect | 2907 | 9.06% |
| American Express | 2565 | 8.00% |
| VISA | 2157 | 6.72% |
| Apple Pay | 2112 | 6.58% |
| Google Pay | 1632 | 5.09% |
| Amazon Pay | 1377 | 4.29% |
| SEPA | 1018 | 3.17% |
Shipping Carriers Distribution
DHL accounts for 21.6% of displayed detection occurrences (4,760 occurrences) , followed by UPS (19.2%) and USPS (15.7%) .
Base: 21,993 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
4,760 occurrences
4,230 occurrences
3,444 occurrences
2,126 occurrences
1,972 occurrences
1,442 occurrences
1,430 occurrences
1,220 occurrences
698 occurrences
671 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 4760 | 21.64% |
| UPS | 4230 | 19.23% |
| USPS | 3444 | 15.66% |
| DPD | 2126 | 9.67% |
| FedEx | 1972 | 8.97% |
| Почта России | 1442 | 6.56% |
| GLS | 1430 | 6.50% |
| СДЭК | 1220 | 5.55% |
| TNT | 698 | 3.17% |
| Hermes | 671 | 3.05% |
Store Launch Timeline
Over the past 12 months, 31,538 new stores were launched in WOW , with the highest activity in 2026-05 (2,877 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,877 stores launched
3,328 stores launched
3,141 stores launched
2,152 stores launched
3,098 stores launched
2,657 stores launched
2,785 stores launched
2,604 stores launched
2,747 stores launched
2,481 stores launched
2,535 stores launched
1,133 stores launched
Monthly Trend
9.1% of last 12 months
10.6% of last 12 months
10.0% of last 12 months
6.8% of last 12 months
9.8% of last 12 months
8.4% of last 12 months
8.8% of last 12 months
8.3% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
8.0% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2877 | 9.12% |
| 2026-04 | 3328 | 10.55% |
| 2026-03 | 3141 | 9.96% |
| 2026-02 | 2152 | 6.82% |
| 2026-01 | 3098 | 9.82% |
| 2025-12 | 2657 | 8.42% |
| 2025-11 | 2785 | 8.83% |
| 2025-10 | 2604 | 8.26% |
| 2025-09 | 2747 | 8.71% |
| 2025-08 | 2481 | 7.87% |
| 2025-07 | 2535 | 8.04% |
| 2025-06 | 1133 | 3.59% |
Active Stores by Launch Year
Currently, 117,793 active stores in WOW are tracked in our database , with the most stores launched in 2026 (14,788 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,788 active stores
24,275 active stores
11,609 active stores
8,404 active stores
6,789 active stores
7,007 active stores
7,080 active stores
5,360 active stores
5,150 active stores
4,387 active stores
2,583 active stores
2,201 active stores
2,143 active stores
2,796 active stores
1,693 active stores
Distribution by Launch Year
12.6% of tracked active stores
20.6% of tracked active stores
9.9% of tracked active stores
7.1% of tracked active stores
5.8% of tracked active stores
5.9% of tracked active stores
6.0% of tracked active stores
4.6% of tracked active stores
4.4% of tracked active stores
3.7% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14788 | 12.55% |
| 2025 | 24275 | 20.61% |
| 2024 | 11609 | 9.86% |
| 2023 | 8404 | 7.13% |
| 2022 | 6789 | 5.76% |
| 2021 | 7007 | 5.95% |
| 2020 | 7080 | 6.01% |
| 2019 | 5360 | 4.55% |
| 2018 | 5150 | 4.37% |
| 2017 | 4387 | 3.72% |
| 2016 | 2583 | 2.19% |
| 2015 | 2201 | 1.87% |
| 2014 | 2143 | 1.82% |
| 2013 | 2796 | 2.37% |
| 2012 | 1693 | 1.44% |
Geographic Distribution
United States stores with 14.1% (16,795 active verified stores) , followed by India (8.9%) and Germany (5.9%) .
Base: 119,164 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
16,795 active verified stores
10,660 active verified stores
7,082 active verified stores
6,379 active verified stores
5,857 active verified stores
3,792 active verified stores
3,686 active verified stores
3,344 active verified stores
3,326 active verified stores
2,990 active verified stores
Visual Distribution
16,795 active verified stores
10,660 active verified stores
7,082 active verified stores
6,379 active verified stores
5,857 active verified stores
3,792 active verified stores
3,686 active verified stores
3,344 active verified stores
3,326 active verified stores
2,990 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 16795 | 14.09% |
| India | 10660 | 8.95% |
| Germany | 7082 | 5.94% |
| Russia | 6379 | 5.35% |
| Vietnam | 5857 | 4.92% |
| Turkey | 3792 | 3.18% |
| United Kingdom | 3686 | 3.09% |
| Bangladesh | 3344 | 2.81% |
| Italy | 3326 | 2.79% |
| France | 2990 | 2.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Baby & Toddler
Custom
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 310.7k | 100.00% |
| Emails | 212.8k | 68.47% |
| Phones | 163.1k | 52.49% |
| Ecommerce platform | 309.3k | 99.53% |
| Couriers | 27.3k | 8.78% |
| Payment Providers | 33.4k | 10.75% |
| Categories | 113.2k | 36.44% |
| Social Media | 195.3k | 62.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WOW e-commerce landscape:
Analyze 119.2k verified e-commerce stores on WOW - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WOW e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WOW e-commerce intelligence?
-
We track 119.2k verified WOW e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.6% of displayed detection occurrences (55,866 occurrences) , followed by Instagram (26.0%) and YouTube (11.9%) .
Base: 182,483 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
55,866 occurrences
47,360 occurrences
21,630 occurrences
15,324 occurrences
9,806 occurrences
8,782 occurrences
8,510 occurrences
7,196 occurrences
5,507 occurrences
2,502 occurrences
Visual Distribution
55,866 occurrences
47,360 occurrences
21,630 occurrences
15,324 occurrences
9,806 occurrences
8,782 occurrences
8,510 occurrences
7,196 occurrences
5,507 occurrences
2,502 occurrences