WhatsApp Business Chat Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using WhatsApp Business Chat. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 41.8% of stores with physical delivery (517,767 stores) , followed by WooCommerce (29.7%) and Shopify (7.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
517,767 stores
368,217 stores
87,900 stores
80,995 stores
44,856 stores
25,394 stores
22,940 stores
22,048 stores
21,601 stores
16,295 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 517767 | 41.82% |
| WooCommerce | 368217 | 29.74% |
| Shopify | 87900 | 7.10% |
| Nuvemshop | 80995 | 6.54% |
| 1C-Bitrix | 44856 | 3.62% |
| Wix eCommerce | 25394 | 2.05% |
| PrestaShop | 22940 | 1.85% |
| Loja Integrada | 22048 | 1.78% |
| OpenCart | 21601 | 1.74% |
| Tray | 16295 | 1.32% |
| Magento | 8330 | 0.67% |
| YouCan | 5828 | 0.47% |
| Dooca | 5534 | 0.45% |
| Empretienda | 5309 | 0.43% |
| GoDaddy Online Store | 5144 | 0.42% |
All Stores Distribution
Custom holds 31.8% share of all WhatsApp Business Chat e-commerce stores (517,767) , with WooCommerce at 38.8% and Shopify at 6.7% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
517,767 stores
633,119 stores
108,840 stores
89,809 stores
71,169 stores
81,137 stores
25,035 stores
23,204 stores
27,396 stores
17,759 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 517767 | 31.75% |
| WooCommerce | 633119 | 38.83% |
| Shopify | 108840 | 6.67% |
| Nuvemshop | 89809 | 5.51% |
| 1C-Bitrix | 71169 | 4.36% |
| Wix eCommerce | 81137 | 4.98% |
| PrestaShop | 25035 | 1.54% |
| Loja Integrada | 23204 | 1.42% |
| OpenCart | 27396 | 1.68% |
| Tray | 17759 | 1.09% |
| Magento | 10044 | 0.62% |
| YouCan | 7803 | 0.48% |
| Dooca | 6596 | 0.40% |
| Empretienda | 5697 | 0.35% |
| GoDaddy Online Store | 5255 | 0.32% |
Categories Distribution
Clothing & Accessories leads with 16.6% of all stores (168,995 stores) , followed by Health & Beauty (15.1%) and Electronics & Technology (10.5%) .
Top 10 Categories
168,995 stores
154,077 stores
106,788 stores
86,004 stores
82,569 stores
79,070 stores
69,193 stores
66,295 stores
48,345 stores
47,065 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 168995 | 16.58% |
| Health & Beauty | 154077 | 15.12% |
| Electronics & Technology | 106788 | 10.48% |
| Food & Beverages | 86004 | 8.44% |
| Business & Industrial | 82569 | 8.10% |
| Home & Garden | 79070 | 7.76% |
| Vehicles & Parts | 69193 | 6.79% |
| Furniture & Home Decor | 66295 | 6.50% |
| Jewelry & Watches | 48345 | 4.74% |
| Tools & Hardware | 47065 | 4.62% |
| Gifts & Special Occasions | 36959 | 3.63% |
| Sporting Goods & Outdoor Gear | 26376 | 2.59% |
| Arts & Entertainment | 17202 | 1.69% |
| Pets & Pet Supplies | 16648 | 1.63% |
| Toys & Games | 13677 | 1.34% |
Payment Providers Distribution
PayPal leads with 20.6% among AI-verified physical stores (65,419 stores) , followed by MasterCard (17.2%) and Boleto (10.4%) .
Base: 253,282 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
65,419 stores
54,762 stores
33,038 stores
29,710 stores
28,254 stores
23,153 stores
18,770 stores
12,561 stores
11,762 stores
11,172 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 65419 | 20.58% |
| MasterCard | 54762 | 17.22% |
| Boleto | 33038 | 10.39% |
| American Express | 29710 | 9.34% |
| VISA | 28254 | 8.89% |
| Mercado Pago | 23153 | 7.28% |
| Stripe Connect | 18770 | 5.90% |
| Apple Pay | 12561 | 3.95% |
| Klarna | 11762 | 3.70% |
| Google Pay | 11172 | 3.51% |
| JCB | 10293 | 3.24% |
| Bolt | 6380 | 2.01% |
| WebMoney | 4431 | 1.39% |
| Hipercard | 4206 | 1.32% |
| QIWI | 4026 | 1.27% |
Shipping Carriers Distribution
Correios leads with 18.5% among AI-verified physical stores (49,858 stores) , followed by Почта России (12.0%) and СДЭК (12.0%) .
Base: 246,864 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 49858 | 18.53% |
| Почта России | 32382 | 12.04% |
| СДЭК | 32311 | 12.01% |
| DHL | 31262 | 11.62% |
| UPS | 28622 | 10.64% |
| Estes | 21354 | 7.94% |
| FedEx | 14569 | 5.42% |
| DPD | 12306 | 4.57% |
| GLS | 9815 | 3.65% |
| TNT | 9460 | 3.52% |
| Correos | 6904 | 2.57% |
| Hermes | 6521 | 2.42% |
| Boxberry | 4697 | 1.75% |
| USPS | 4599 | 1.71% |
| PostNL | 4349 | 1.62% |
Store Launch Timeline
Over the past 12 months, 303,766 new stores were launched in WhatsApp Business Chat , with the highest activity in 2025-10 (28,322 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
28,322 stores launched
30,654 stores launched
29,510 stores launched
28,773 stores launched
25,511 stores launched
28,229 stores launched
26,521 stores launched
25,766 stores launched
24,989 stores launched
23,701 stores launched
21,674 stores launched
10,116 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 28322 | 9.32% |
| 2025-09 | 30654 | 10.09% |
| 2025-08 | 29510 | 9.71% |
| 2025-07 | 28773 | 9.47% |
| 2025-06 | 25511 | 8.40% |
| 2025-05 | 28229 | 9.29% |
| 2025-04 | 26521 | 8.73% |
| 2025-03 | 25766 | 8.48% |
| 2025-02 | 24989 | 8.23% |
| 2025-01 | 23701 | 7.80% |
| 2024-12 | 21674 | 7.14% |
| 2024-11 | 10116 | 3.33% |
Active Stores by Launch Year
Currently, 1,264,159 active stores in WhatsApp Business Chat are tracked in our database , with the most stores launched in 2025 (272,578 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
272,578 active stores
189,282 active stores
124,207 active stores
102,310 active stores
95,214 active stores
89,081 active stores
60,096 active stores
55,093 active stores
43,377 active stores
28,720 active stores
22,369 active stores
23,588 active stores
30,280 active stores
18,164 active stores
17,742 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 272578 | 21.56% |
| 2024 | 189282 | 14.97% |
| 2023 | 124207 | 9.83% |
| 2022 | 102310 | 8.09% |
| 2021 | 95214 | 7.53% |
| 2020 | 89081 | 7.05% |
| 2019 | 60096 | 4.75% |
| 2018 | 55093 | 4.36% |
| 2017 | 43377 | 3.43% |
| 2016 | 28720 | 2.27% |
| 2015 | 22369 | 1.77% |
| 2014 | 23588 | 1.87% |
| 2013 | 30280 | 2.40% |
| 2012 | 18164 | 1.44% |
| 2011 | 17742 | 1.40% |
| 2010 | 14583 | 1.15% |
| 2009 | 14064 | 1.11% |
| 2008 | 10695 | 0.85% |
| 2007 | 9856 | 0.78% |
| 2006 | 6839 | 0.54% |
| 2005 | 5627 | 0.45% |
| 2004 | 6615 | 0.52% |
| 2003 | 5242 | 0.41% |
| 2002 | 4955 | 0.39% |
| 2001 | 5225 | 0.41% |
| 2000 | 3853 | 0.30% |
| 1999 | 2155 | 0.17% |
| 1998 | 1481 | 0.12% |
| 1997 | 654 | 0.05% |
| 1996 | 184 | 0.01% |
| 1995 | 30 | 0.00% |
Geographic Distribution
Brazil leads with 18.2% (172,656 AI-verified stores) , followed by Russia (17.0%) and Iran (8.8%) .
Base: 949,493 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
172,656 AI-verified stores
161,593 AI-verified stores
83,630 AI-verified stores
71,565 AI-verified stores
69,376 AI-verified stores
58,452 AI-verified stores
41,610 AI-verified stores
38,296 AI-verified stores
35,561 AI-verified stores
34,689 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 172656 | 18.18% |
| Russia | 161593 | 17.02% |
| Iran | 83630 | 8.81% |
| Turkey | 71565 | 7.54% |
| India | 69376 | 7.31% |
| Argentina | 58452 | 6.16% |
| Spain | 41610 | 4.38% |
| United States | 38296 | 4.03% |
| Mexico | 35561 | 3.75% |
| China | 34689 | 3.65% |
| Italy | 28942 | 3.05% |
| Chile | 24642 | 2.60% |
| Indonesia | 24048 | 2.53% |
| Colombia | 20603 | 2.17% |
| Netherlands | 16656 | 1.75% |
| United Kingdom | 15771 | 1.66% |
| Pakistan | 14945 | 1.57% |
| Israel | 12973 | 1.37% |
| Peru | 12594 | 1.33% |
| Germany | 10891 | 1.15% |
Featured Stores
Discover the strongest performers and newest entrants in WhatsApp Business Chat's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Nuvemshop
Custom
Nuvemshop — Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 1.0m | 61.43% |
| Phones | 476.6k | 28.13% |
| Ecommerce platform | 1.7m | 99.41% |
| Couriers | 246.9k | 14.57% |
| Payment Providers | 253.3k | 14.95% |
| Categories | 1.2m | 71.61% |
| Social Media | 1.4m | 83.89% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed WhatsApp Business Chat E-commerce Database to:
Gain actionable insights into 1.3m physical stores in WhatsApp Business Chat.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WhatsApp Business Chat online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WhatsApp Business Chat E-commerce Database?
-
Our database covers over 1.3m WhatsApp Business Chat physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.1% among stores with at least one detectable social profile (769,036 stores) , followed by Facebook (23.1%) and WhatsApp (19.4%) .
Base: 1,421,696 stores with any detectable social profile (83.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
769,036 stores
655,728 stores
550,478 stores
260,963 stores
142,730 stores
142,438 stores
131,527 stores
101,321 stores
71,409 stores
9,363 stores
Visual Distribution