WhatsApp Business Chat Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using WhatsApp Business Chat. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 39.1% of stores with physical delivery (508,219 stores) , followed by WooCommerce (31.4%) and Shopify (7.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
508,219 stores
408,116 stores
98,941 stores
90,094 stores
48,379 stores
27,499 stores
25,099 stores
23,221 stores
22,095 stores
17,167 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 508219 | 39.06% |
| WooCommerce | 408116 | 31.37% |
| Shopify | 98941 | 7.60% |
| Nuvemshop | 90094 | 6.92% |
| 1C-Bitrix | 48379 | 3.72% |
| Wix eCommerce | 27499 | 2.11% |
| PrestaShop | 25099 | 1.93% |
| OpenCart | 23221 | 1.78% |
| Loja Integrada | 22095 | 1.70% |
| Tray | 17167 | 1.32% |
| Magento | 9569 | 0.74% |
| Dooca | 6006 | 0.46% |
| YouCan | 5741 | 0.44% |
| GoDaddy Online Store | 5682 | 0.44% |
| Empretienda | 5196 | 0.40% |
All Stores Distribution
Custom holds 30.1% share of all WhatsApp Business Chat e-commerce stores (508,219) , with WooCommerce at 41.1% and Shopify at 6.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
508,219 stores
692,905 stores
108,035 stores
92,897 stores
72,453 stores
81,313 stores
26,799 stores
27,735 stores
22,488 stores
17,474 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 508219 | 30.12% |
| WooCommerce | 692905 | 41.07% |
| Shopify | 108035 | 6.40% |
| Nuvemshop | 92897 | 5.51% |
| 1C-Bitrix | 72453 | 4.29% |
| Wix eCommerce | 81313 | 4.82% |
| PrestaShop | 26799 | 1.59% |
| OpenCart | 27735 | 1.64% |
| Loja Integrada | 22488 | 1.33% |
| Tray | 17474 | 1.04% |
| Magento | 11053 | 0.66% |
| Dooca | 6160 | 0.37% |
| YouCan | 7120 | 0.42% |
| GoDaddy Online Store | 7191 | 0.43% |
| Empretienda | 5260 | 0.31% |
Categories Distribution
Clothing & Accessories leads with 16.9% of all stores (181,887 stores) , followed by Health & Beauty (15.3%) and Electronics & Technology (10.5%) .
Top 10 Categories
181,887 stores
164,694 stores
112,977 stores
91,720 stores
83,855 stores
83,327 stores
70,307 stores
68,427 stores
51,729 stores
48,718 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 181887 | 16.95% |
| Health & Beauty | 164694 | 15.34% |
| Electronics & Technology | 112977 | 10.53% |
| Food & Beverages | 91720 | 8.55% |
| Business & Industrial | 83855 | 7.81% |
| Home & Garden | 83327 | 7.76% |
| Vehicles & Parts | 70307 | 6.55% |
| Furniture & Home Decor | 68427 | 6.37% |
| Jewelry & Watches | 51729 | 4.82% |
| Tools & Hardware | 48718 | 4.54% |
| Gifts & Special Occasions | 39511 | 3.68% |
| Sporting Goods & Outdoor Gear | 26967 | 2.51% |
| Pets & Pet Supplies | 17416 | 1.62% |
| Arts & Entertainment | 17251 | 1.61% |
| Toys & Games | 14581 | 1.36% |
Payment Providers Distribution
PayPal leads with 19.6% among AI-verified physical stores (69,580 stores) , followed by MasterCard (16.4%) and Boleto (12.1%) .
Base: 281,742 AI-verified physical stores with detectable payment providers (16.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
69,580 stores
58,384 stores
43,141 stores
35,099 stores
31,644 stores
29,677 stores
20,354 stores
13,522 stores
12,057 stores
12,003 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 69580 | 19.55% |
| MasterCard | 58384 | 16.41% |
| Boleto | 43141 | 12.12% |
| Mercado Pago | 35099 | 9.86% |
| American Express | 31644 | 8.89% |
| VISA | 29677 | 8.34% |
| Stripe Connect | 20354 | 5.72% |
| Apple Pay | 13522 | 3.80% |
| Google Pay | 12057 | 3.39% |
| Klarna | 12003 | 3.37% |
| JCB | 10652 | 2.99% |
| Bolt | 6470 | 1.82% |
| WebMoney | 4638 | 1.30% |
| Hipercard | 4522 | 1.27% |
| QIWI | 4083 | 1.15% |
Shipping Carriers Distribution
Correios leads with 19.8% among AI-verified physical stores (56,404 stores) , followed by СДЭК (11.8%) and DHL (11.5%) .
Base: 257,029 AI-verified physical stores with detectable shipping carriers (14.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 56404 | 19.85% |
| СДЭК | 33606 | 11.82% |
| DHL | 32771 | 11.53% |
| Почта России | 31656 | 11.14% |
| UPS | 30090 | 10.59% |
| Estes | 22741 | 8.00% |
| FedEx | 15464 | 5.44% |
| DPD | 13044 | 4.59% |
| GLS | 10085 | 3.55% |
| TNT | 9743 | 3.43% |
| Correos | 7382 | 2.60% |
| Hermes | 6762 | 2.38% |
| Boxberry | 4960 | 1.75% |
| USPS | 4882 | 1.72% |
| PostNL | 4627 | 1.63% |
Store Launch Timeline
Over the past 12 months, 315,802 new stores were launched in WhatsApp Business Chat , with the highest activity in 2025-11 (29,206 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
29,206 stores launched
26,779 stores launched
29,169 stores launched
28,074 stores launched
29,235 stores launched
25,683 stores launched
29,076 stores launched
27,570 stores launched
27,636 stores launched
26,212 stores launched
24,680 stores launched
12,482 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 29206 | 9.25% |
| 2025-10 | 26779 | 8.48% |
| 2025-09 | 29169 | 9.24% |
| 2025-08 | 28074 | 8.89% |
| 2025-07 | 29235 | 9.26% |
| 2025-06 | 25683 | 8.13% |
| 2025-05 | 29076 | 9.21% |
| 2025-04 | 27570 | 8.73% |
| 2025-03 | 27636 | 8.75% |
| 2025-02 | 26212 | 8.30% |
| 2025-01 | 24680 | 7.82% |
| 2024-12 | 12482 | 3.95% |
Active Stores by Launch Year
Currently, 1,330,162 active stores in WhatsApp Business Chat are tracked in our database , with the most stores launched in 2025 (303,495 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
303,495 active stores
194,745 active stores
128,731 active stores
105,783 active stores
99,256 active stores
93,620 active stores
62,898 active stores
58,263 active stores
45,934 active stores
29,150 active stores
22,861 active stores
24,333 active stores
30,797 active stores
18,551 active stores
18,070 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 303495 | 22.82% |
| 2024 | 194745 | 14.64% |
| 2023 | 128731 | 9.68% |
| 2022 | 105783 | 7.95% |
| 2021 | 99256 | 7.46% |
| 2020 | 93620 | 7.04% |
| 2019 | 62898 | 4.73% |
| 2018 | 58263 | 4.38% |
| 2017 | 45934 | 3.45% |
| 2016 | 29150 | 2.19% |
| 2015 | 22861 | 1.72% |
| 2014 | 24333 | 1.83% |
| 2013 | 30797 | 2.32% |
| 2012 | 18551 | 1.39% |
| 2011 | 18070 | 1.36% |
| 2010 | 14913 | 1.12% |
| 2009 | 14380 | 1.08% |
| 2008 | 10903 | 0.82% |
| 2007 | 9994 | 0.75% |
| 2006 | 6971 | 0.52% |
| 2005 | 5802 | 0.44% |
| 2004 | 6685 | 0.50% |
| 2003 | 5325 | 0.40% |
| 2002 | 4985 | 0.37% |
| 2001 | 5231 | 0.39% |
| 2000 | 3940 | 0.30% |
| 1999 | 2154 | 0.16% |
| 1998 | 1509 | 0.11% |
| 1997 | 669 | 0.05% |
| 1996 | 182 | 0.01% |
| 1995 | 32 | 0.00% |
Geographic Distribution
Brazil leads with 18.5% (183,558 AI-verified stores) , followed by Russia (16.7%) and Iran (8.8%) .
Base: 993,542 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
183,558 AI-verified stores
165,892 AI-verified stores
87,856 AI-verified stores
75,749 AI-verified stores
73,904 AI-verified stores
61,327 AI-verified stores
43,027 AI-verified stores
41,092 AI-verified stores
36,598 AI-verified stores
33,233 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 183558 | 18.48% |
| Russia | 165892 | 16.70% |
| Iran | 87856 | 8.84% |
| Turkey | 75749 | 7.62% |
| India | 73904 | 7.44% |
| Argentina | 61327 | 6.17% |
| Spain | 43027 | 4.33% |
| United States | 41092 | 4.14% |
| Mexico | 36598 | 3.68% |
| China | 33233 | 3.34% |
| Italy | 29959 | 3.02% |
| Chile | 26314 | 2.65% |
| Indonesia | 24391 | 2.45% |
| Colombia | 21759 | 2.19% |
| Netherlands | 17270 | 1.74% |
| United Kingdom | 16846 | 1.70% |
| Pakistan | 16306 | 1.64% |
| Israel | 14031 | 1.41% |
| Peru | 13438 | 1.35% |
| Germany | 10992 | 1.11% |
Featured Stores
Discover the strongest performers and newest entrants in WhatsApp Business Chat's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Nuvemshop — Health & Beauty
YouCan — Furniture & Home Decor
Nuvemshop — Clothing & Accessories
Nuvemshop — Clothing & Accessories
WooCommerce — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 1.1m | 61.19% |
| Phones | 488.5k | 27.91% |
| Ecommerce platform | 1.7m | 99.58% |
| Couriers | 257.0k | 14.69% |
| Payment Providers | 281.7k | 16.10% |
| Categories | 1.3m | 73.86% |
| Social Media | 1.5m | 83.55% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed WhatsApp Business Chat E-commerce Database to:
Gain actionable insights into 1.3m physical stores in WhatsApp Business Chat.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WhatsApp Business Chat online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WhatsApp Business Chat E-commerce Database?
-
Our database covers over 1.3m WhatsApp Business Chat physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.8% among stores with at least one detectable social profile (823,073 stores) , followed by Facebook (23.5%) and WhatsApp (19.0%) .
Base: 1,462,004 stores with any detectable social profile (83.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
823,073 stores
695,421 stores
563,809 stores
271,361 stores
156,464 stores
145,925 stores
136,870 stores
104,665 stores
60,033 stores
3,893 stores
Visual Distribution