WhatsApp Business Chat Technology Adoption in E-commerce

Discover 973.9k verified e-commerce stores using WhatsApp Business Chat. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.5m domains. 973.9k verified as active stores with physical delivery.

· · Next full refresh: March 2026

973.9k verified active stores out of 1.5m detected · 63.9% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 35.2% of stores with physical delivery (330,320 stores) , followed by Custom (23.5%) and Shopify (11.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

330,320 stores

Custom 23.5%

220,567 stores

Shopify 11.8%

110,943 stores

97,466 stores

39,180 stores

25,545 stores

22,730 stores

21,338 stores

21,210 stores

Tray 1.9%

17,480 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in WhatsApp Business Chat
Platform Stores with Physical Delivery Percentage
WooCommerce 330320 35.18%
Custom 220567 23.49%
Shopify 110943 11.82%
Nuvemshop 97466 10.38%
1C-Bitrix 39180 4.17%
PrestaShop 25545 2.72%
OpenCart 22730 2.42%
Loja Integrada 21338 2.27%
Wix eCommerce 21210 2.26%
Tray 17480 1.86%
Magento 9785 1.04%
YouCan 7372 0.79%
Dooca 5873 0.63%
Jumpseller 4596 0.49%
Empretienda 4557 0.49%

Categories Distribution

Clothing & Accessories leads with 21.7% of all stores (177,060 stores) , followed by Health & Beauty (16.8%) and Electronics & Technology (10.2%) .

Base: 816,013 AI-verified stores with physical delivery and detected product categories (83.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 21.7%

177,060 stores

Health & Beauty 16.8%

136,872 stores

Electronics & Technology 10.2%

82,979 stores

Food & Beverages 8.2%

66,561 stores

Home & Garden 7.3%

59,828 stores

Jewelry & Watches 6.2%

50,550 stores

Furniture & Home Decor 6.0%

48,699 stores

Vehicles & Parts 4.4%

35,705 stores

Gifts & Special Occasions 4.1%

33,461 stores

Tools & Hardware 4.1%

33,229 stores

Visual Distribution

Distribution of top 10 WhatsApp Business Chat store categories (February 2026)
Distribution of categories in WhatsApp Business Chat e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 177060 21.70%
Health & Beauty 136872 16.77%
Electronics & Technology 82979 10.17%
Food & Beverages 66561 8.16%
Home & Garden 59828 7.33%
Jewelry & Watches 50550 6.19%
Furniture & Home Decor 48699 5.97%
Vehicles & Parts 35705 4.38%
Gifts & Special Occasions 33461 4.10%
Tools & Hardware 33229 4.07%
Business & Industrial 30997 3.80%
Sporting Goods & Outdoor Gear 21347 2.62%
Pets & Pet Supplies 13957 1.71%
Toys & Games 12480 1.53%
Arts & Entertainment 12288 1.51%

Payment Providers Distribution

PayPal leads with 20.0% among AI-verified physical stores (68,227 stores) , followed by MasterCard (16.3%) and Boleto (12.1%) .

Base: 278,675 AI-verified physical stores with detectable payment providers (18.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.0%

68,227 stores

55,455 stores

Boleto 12.1%

41,433 stores

33,203 stores

30,265 stores

VISA 8.0%

27,194 stores

19,041 stores

14,384 stores

13,757 stores

12,570 stores

Visual Distribution

Distribution of top 10 WhatsApp Business Chat payment providers (February 2026)
Distribution of payment providers in WhatsApp Business Chat e-commerce stores
Payment Provider Store Count Market Share
PayPal 68227 20.00%
MasterCard 55455 16.26%
Boleto 41433 12.15%
Mercado Pago 33203 9.73%
American Express 30265 8.87%
VISA 27194 7.97%
Stripe Connect 19041 5.58%
Apple Pay 14384 4.22%
Klarna 13757 4.03%
Google Pay 12570 3.68%
JCB 8959 2.63%
Bolt 4355 1.28%
Hipercard 4234 1.24%
WebMoney 4085 1.20%
Bancontact 3982 1.17%

Shipping Carriers Distribution

Correios leads with 21.1% among AI-verified physical stores (54,849 stores) , followed by DHL (12.2%) and СДЭК (12.0%) .

Base: 243,187 AI-verified physical stores with detectable shipping carriers (16.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

54,849 stores

DHL 12.2%

31,624 stores

31,213 stores

26,239 stores

UPS 9.8%

25,335 stores

Estes 7.6%

19,801 stores

FedEx 5.3%

13,810 stores

DPD 5.2%

13,615 stores

GLS 3.4%

8,743 stores

TNT 3.1%

8,151 stores

Visual Distribution

Distribution of top 10 WhatsApp Business Chat shipping carriers (February 2026)
Distribution of shipping carriers in WhatsApp Business Chat e-commerce stores
Shipping Carrier Store Count Market Share
Correios 54849 21.12%
DHL 31624 12.18%
СДЭК 31213 12.02%
Почта России 26239 10.10%
UPS 25335 9.76%
Estes 19801 7.62%
FedEx 13810 5.32%
DPD 13615 5.24%
GLS 8743 3.37%
TNT 8151 3.14%
Hermes 6741 2.60%
Correos 5579 2.15%
USPS 4750 1.83%
Boxberry 4675 1.80%
PostNL 4573 1.76%

Store Launch Timeline

Over the past 12 months, 239,847 new stores were launched in WhatsApp Business Chat , with the highest activity in 2026-01 (19,352 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 8.1%

19,352 stores launched

2025-12 8.9%

21,385 stores launched

2025-11 8.6%

20,520 stores launched

2025-10 8.9%

21,252 stores launched

2025-09 9.5%

22,746 stores launched

2025-08 8.7%

20,907 stores launched

2025-07 9.0%

21,705 stores launched

2025-06 7.6%

18,224 stores launched

2025-05 8.9%

21,268 stores launched

2025-04 8.1%

19,315 stores launched

2025-03 8.2%

19,657 stores launched

2025-02 5.6%

13,516 stores launched

Monthly Trend

Monthly store launches in WhatsApp Business Chat (February 2026)
Monthly store launches in WhatsApp Business Chat over the past 12 months
Month Stores Launched Percentage
2026-01 19352 8.07%
2025-12 21385 8.92%
2025-11 20520 8.56%
2025-10 21252 8.86%
2025-09 22746 9.48%
2025-08 20907 8.72%
2025-07 21705 9.05%
2025-06 18224 7.60%
2025-05 21268 8.87%
2025-04 19315 8.05%
2025-03 19657 8.20%
2025-02 13516 5.64%

Active Stores by Launch Year

Currently, 968,255 active stores in WhatsApp Business Chat are tracked in our database , with the most stores launched in 2026 (19,417 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

19,417 active stores

2025 24.7%

239,489 active stores

2024 13.5%

130,931 active stores

2023 9.0%

87,071 active stores

2022 7.4%

71,312 active stores

2021 7.4%

71,359 active stores

2020 7.0%

68,085 active stores

2019 4.5%

43,892 active stores

2018 4.1%

39,429 active stores

2017 3.3%

31,728 active stores

2016 2.1%

20,571 active stores

2015 1.6%

15,820 active stores

2014 1.7%

16,797 active stores

2013 2.2%

21,544 active stores

2012 1.3%

12,705 active stores

Distribution by Launch Year

Active stores in WhatsApp Business Chat by original launch year (February 2026)
Active stores in WhatsApp Business Chat by launch year
Launch Year Active Stores Percentage
2026 19417 2.01%
2025 239489 24.73%
2024 130931 13.52%
2023 87071 8.99%
2022 71312 7.37%
2021 71359 7.37%
2020 68085 7.03%
2019 43892 4.53%
2018 39429 4.07%
2017 31728 3.28%
2016 20571 2.12%
2015 15820 1.63%
2014 16797 1.73%
2013 21544 2.23%
2012 12705 1.31%
2011 12456 1.29%
2010 10237 1.06%
2009 10152 1.05%
2008 7542 0.78%
2007 6890 0.71%
2006 4782 0.49%
2005 3983 0.41%
2004 4659 0.48%
2003 3719 0.38%
2002 3529 0.36%
2001 3907 0.40%
2000 2889 0.30%
1999 1580 0.16%
1998 1126 0.12%
1997 470 0.05%
1996 159 0.02%
1995 25 0.00%

Social Media Usage

Instagram leads with 29.3% among stores with at least one detectable social profile (642,967 stores) , followed by Facebook (23.6%) and WhatsApp (17.7%) .

Base: 1,256,971 stores with any detectable social profile (82.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.3%

642,967 stores

Facebook 23.6%

518,140 stores

WhatsApp 17.7%

388,593 stores

YouTube 8.6%

189,064 stores

TikTok 6.1%

134,341 stores

Twitter 4.2%

91,970 stores

Pinterest 4.1%

89,755 stores

LinkedIn 3.9%

86,253 stores

X 2.2%

47,273 stores

Reddit 0.1%

2,848 stores

Visual Distribution

Distribution of social media platforms in WhatsApp Business Chat (February 2026)
Distribution of social media platforms in WhatsApp Business Chat e-commerce stores
Social Platform Store Count Market Share
Instagram 642967 29.34%
Facebook 518140 23.65%
WhatsApp 388593 17.73%
YouTube 189064 8.63%
TikTok 134341 6.13%
Twitter 91970 4.20%
Pinterest 89755 4.10%
LinkedIn 86253 3.94%
X 47273 2.16%
Reddit 2848 0.13%

Geographic Distribution

Brazil leads with 22.6% (162,456 AI-verified stores) , followed by Russia (16.3%) and Iran (8.4%) .

Base: 720,031 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 22.6%

162,456 AI-verified stores

Russia 16.3%

117,014 AI-verified stores

Iran 8.4%

60,550 AI-verified stores

India 7.9%

56,913 AI-verified stores

47,913 AI-verified stores

44,576 AI-verified stores

27,702 AI-verified stores

Italy 3.6%

26,103 AI-verified stores

Spain 3.3%

24,026 AI-verified stores

19,605 AI-verified stores

Visual Distribution

Geographic distribution of stores using WhatsApp Business Chat (February 2026)
Geographic distribution of stores using WhatsApp Business Chat
Country AI-Verified Store Count Market Share
Brazil 162456 22.56%
Russia 117014 16.25%
Iran 60550 8.41%
India 56913 7.90%
Argentina 47913 6.65%
Turkey 44576 6.19%
United States 27702 3.85%
Italy 26103 3.63%
Spain 24026 3.34%
Mexico 19605 2.72%
Chile 17715 2.46%
Pakistan 16352 2.27%
Germany 14991 2.08%
Netherlands 14638 2.03%
Colombia 14076 1.95%
Israel 13342 1.85%
United Kingdom 12753 1.77%
China 10178 1.41%
Indonesia 9681 1.34%
United Arab Emirates 9447 1.31%

Dataset Coverage

Field Rows count Coverage
Website 1.5m 100.00%
Emails 924.1k 60.63%
Phones 421.9k 27.68%
Ecommerce platform 1.5m 99.09%
Couriers 243.2k 15.96%
Payment Providers 278.7k 18.28%
Categories 889.1k 58.33%
Social Media 1.3m 82.47%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the WhatsApp Business Chat E-commerce Database?

Our database covers over 973.9k verified WhatsApp Business Chat e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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