WebNode Technology Adoption in E-commerce

Discover 5.1k verified e-commerce stores using WebNode. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 5.2k domains. 5.1k verified as active stores with physical delivery.

Verified stores
5.1k
active stores with physical delivery
Top country
Czechia
1,898 verified stores
Top payment signal
PayPal
369 detection occurrences
Top carrier signal
Ceska Posta
850 detection occurrences
Top category
Food & Beverages
561 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

5.1k verified active stores out of 5.2k detected · 98.2% verification rate

E-commerce Platforms Distribution

Custom stores with 100.0% of stores with physical delivery (5,135 stores) , followed by Tray (0.0%) and NewCart (0.0%) .

Base: 5,137 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

5,135 stores

Tray 0.0%

1 stores

NewCart 0.0%

1 stores

0 stores

0 stores

0 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in WebNode
Platform Stores with Physical Delivery Percentage
Custom 5135 99.96%
Tray 1 0.02%
NewCart 1 0.02%
WooCommerce 0 0.00%
BigCommerce 0 0.00%
VirtueMart 0 0.00%
Haravan 0 0.00%
Wix eCommerce 0 0.00%
PrestaShop 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 98.2% share of detected WebNode e-commerce signals (5,135) , with Tray at 0.0% and NewCart at 0.0% (June 2026) .

Base: 5,229 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 98.2%

5,135 websites

Tray 0.0%

2 websites

NewCart 0.0%

2 websites

1 websites

1 websites

1 websites

1 websites

1 websites

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in WebNode
Platform Websites with Signals Percentage
Custom 5135 98.20%
Tray 2 0.04%
NewCart 2 0.04%
WooCommerce 1 0.02%
BigCommerce 1 0.02%
VirtueMart 1 0.02%
Haravan 1 0.02%
Wix eCommerce 1 0.02%
PrestaShop 2 0.04%

Categories Distribution

Food & Beverages stores with 10.9% of all stores (561 stores) , followed by Arts & Entertainment (10.6%) and Clothing & Accessories (8.7%) .

Base: 5,137 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 10.9%

561 stores

Arts & Entertainment 10.6%

546 stores

Clothing & Accessories 8.7%

446 stores

Health & Beauty 8.2%

423 stores

Sporting Goods & Outdoor Gear 6.8%

348 stores

Home & Garden 6.6%

340 stores

Jewelry & Watches 4.9%

251 stores

Gifts & Special Occasions 4.5%

229 stores

Toys & Games 4.4%

226 stores

Vehicles & Parts 3.9%

200 stores

Visual Distribution

Distribution of top 10 WebNode store categories (June 2026)
Distribution of categories in WebNode e-commerce stores
Category Number of Stores Percentage
Food & Beverages 561 10.92%
Arts & Entertainment 546 10.63%
Clothing & Accessories 446 8.68%
Health & Beauty 423 8.23%
Sporting Goods & Outdoor Gear 348 6.77%
Home & Garden 340 6.62%
Jewelry & Watches 251 4.89%
Gifts & Special Occasions 229 4.46%
Toys & Games 226 4.40%
Vehicles & Parts 200 3.89%

Payment Providers Distribution

PayPal accounts for 34.0% of displayed detection occurrences (369 occurrences) , followed by Stripe Connect (23.2%) and Klarna (10.3%) .

Base: 1,085 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 34.0%

369 occurrences

252 occurrences

Klarna 10.3%

112 occurrences

73 occurrences

VISA 5.4%

59 occurrences

59 occurrences

57 occurrences

38 occurrences

Bolt 3.1%

34 occurrences

32 occurrences

Visual Distribution

Distribution of top 10 WebNode payment providers (June 2026)
Distribution of payment providers in WebNode e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 369 34.01%
Stripe Connect 252 23.23%
Klarna 112 10.32%
MasterCard 73 6.73%
VISA 59 5.44%
American Express 59 5.44%
Bancontact 57 5.25%
Apple Pay 38 3.50%
Bolt 34 3.13%
Google Pay 32 2.95%

Shipping Carriers Distribution

Ceska Posta accounts for 44.1% of displayed detection occurrences (850 occurrences) , followed by Slovenska posta (11.5%) and GLS (10.5%) .

Base: 1,928 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

850 occurrences

222 occurrences

GLS 10.5%

202 occurrences

DPD 8.6%

166 occurrences

DHL 5.5%

107 occurrences

Posti 4.9%

95 occurrences

87 occurrences

81 occurrences

Bpost 3.5%

67 occurrences

51 occurrences

Visual Distribution

Distribution of top 10 WebNode shipping carriers (June 2026)
Distribution of shipping carriers in WebNode e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Ceska Posta 850 44.09%
Slovenska posta 222 11.51%
GLS 202 10.48%
DPD 166 8.61%
DHL 107 5.55%
Posti 95 4.93%
Postin 87 4.51%
Magyar Posta 81 4.20%
Bpost 67 3.48%
Matkahuolto 51 2.65%

Store Launch Timeline

Over the past 12 months, 992 new stores were launched in WebNode , with the highest activity in 2026-05 (48 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 4.8%

48 stores launched

2026-04 7.7%

76 stores launched

2026-03 8.4%

83 stores launched

2026-02 7.5%

74 stores launched

2026-01 11.4%

113 stores launched

2025-12 6.1%

61 stores launched

2025-11 11.7%

116 stores launched

2025-10 10.5%

104 stores launched

2025-09 8.8%

87 stores launched

2025-08 9.4%

93 stores launched

2025-07 9.5%

94 stores launched

2025-06 4.3%

43 stores launched

Monthly Trend

Monthly store launches in WebNode (June 2026)
Monthly store launches in WebNode over the past 12 months
Month Stores Launched Percentage
2026-05 48 4.84%
2026-04 76 7.66%
2026-03 83 8.37%
2026-02 74 7.46%
2026-01 113 11.39%
2025-12 61 6.15%
2025-11 116 11.69%
2025-10 104 10.48%
2025-09 87 8.77%
2025-08 93 9.38%
2025-07 94 9.48%
2025-06 43 4.33%

Active Stores by Launch Year

Currently, 5,120 active stores in WebNode are tracked in our database , with the most stores launched in 2026 (402 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.9%

402 active stores

2025 18.5%

947 active stores

2024 10.5%

540 active stores

2023 8.1%

416 active stores

2022 7.0%

356 active stores

2021 7.6%

387 active stores

2020 9.1%

468 active stores

2019 5.2%

264 active stores

2018 6.4%

326 active stores

2017 3.1%

160 active stores

2016 2.3%

116 active stores

2015 1.8%

94 active stores

2014 1.8%

91 active stores

2013 2.4%

123 active stores

2012 1.4%

72 active stores

Distribution by Launch Year

Active stores in WebNode by original launch year (June 2026)
Active stores in WebNode by launch year
Launch Year Active Stores Percentage
2026 402 7.85%
2025 947 18.50%
2024 540 10.55%
2023 416 8.13%
2022 356 6.95%
2021 387 7.56%
2020 468 9.14%
2019 264 5.16%
2018 326 6.37%
2017 160 3.13%
2016 116 2.27%
2015 94 1.84%
2014 91 1.78%
2013 123 2.40%
2012 72 1.41%

Social Media Usage

Facebook accounts for 41.0% of displayed detection occurrences (1,832 occurrences) , followed by Instagram (40.8%) and YouTube (5.1%) .

Base: 4,468 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.0%

1,832 occurrences

Instagram 40.8%

1,824 occurrences

YouTube 5.1%

226 occurrences

TikTok 4.9%

219 occurrences

Twitter 4.2%

187 occurrences

Pinterest 1.4%

62 occurrences

WhatsApp 1.0%

46 occurrences

LinkedIn 1.0%

43 occurrences

X 0.4%

18 occurrences

Telegram 0.2%

11 occurrences

Visual Distribution

Distribution of social media platforms in WebNode (June 2026)
Distribution of social media platforms in WebNode e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 1832 41.00%
Instagram 1824 40.82%
YouTube 226 5.06%
TikTok 219 4.90%
Twitter 187 4.19%
Pinterest 62 1.39%
WhatsApp 46 1.03%
LinkedIn 43 0.96%
X 18 0.40%
Telegram 11 0.25%

Geographic Distribution

Czechia stores with 36.9% (1,898 active verified stores) , followed by Slovakia (9.5%) and Hungary (7.4%) .

Base: 5,137 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Czechia 36.9%

1,898 active verified stores

488 active verified stores

378 active verified stores

354 active verified stores

327 active verified stores

161 active verified stores

Italy 2.9%

149 active verified stores

Spain 2.5%

127 active verified stores

103 active verified stores

101 active verified stores

Visual Distribution

Geographic distribution of stores using WebNode (June 2026)
Geographic distribution of stores using WebNode
Country AI-Verified Store Count Market Share
Czechia 1898 36.95%
Slovakia 488 9.50%
Hungary 378 7.36%
Finland 354 6.89%
Belgium 327 6.37%
Sweden 161 3.13%
Italy 149 2.90%
Spain 127 2.47%
Netherlands 103 2.01%
Norway 101 1.97%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 5.2k 100.00%
Emails 4.7k 90.82%
Phones 3.5k 66.51%
Ecommerce platform 5.1k 98.41%
Couriers 1.9k 36.01%
Payment Providers 859 16.43%
Categories 4.4k 84.17%
Social Media 2.3k 43.85%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the WebNode e-commerce landscape:

Analyze 5.1k verified e-commerce stores on WebNode - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across WebNode e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the WebNode e-commerce intelligence?

We track 5.1k verified WebNode e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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