web-vitals Technology Adoption in E-commerce
Discover 468 verified e-commerce stores using web-vitals. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 754 domains. 468 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
468 verified active stores out of 754 detected · 62.1% verification rate
E-commerce Platforms Distribution
Watchfinder & Co. proprietary platform stores with 72.9% of stores with physical delivery (341 stores) , followed by Custom (9.2%) and WooCommerce (4.3%) .
Base: 468 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
341 stores
43 stores
20 stores
20 stores
15 stores
11 stores
4 stores
3 stores
3 stores
2 stores
Visual Distribution
341 stores
43 stores
20 stores
20 stores
15 stores
11 stores
4 stores
3 stores
3 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Watchfinder & Co. proprietary platform | 341 | 72.86% |
| Custom | 43 | 9.19% |
| WooCommerce | 20 | 4.27% |
| Shopify | 20 | 4.27% |
| Makkok | 15 | 3.21% |
| Salesforce Commerce Cloud | 11 | 2.35% |
| SAP Commerce Cloud | 4 | 0.85% |
| IdoSell Shop | 3 | 0.64% |
| MerchantPro | 3 | 0.64% |
| Inveon | 2 | 0.43% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Watchfinder & Co. proprietary platform holds 76.7% share of detected web-vitals e-commerce signals (578) , with Custom at 5.7% and WooCommerce at 4.5% (June 2026) .
Base: 754 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
578 websites
43 websites
34 websites
26 websites
15 websites
12 websites
7 websites
3 websites
3 websites
2 websites
Visual Distribution
578 websites
43 websites
34 websites
26 websites
15 websites
12 websites
7 websites
3 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Watchfinder & Co. proprietary platform | 578 | 76.66% |
| Custom | 43 | 5.70% |
| WooCommerce | 34 | 4.51% |
| Shopify | 26 | 3.45% |
| Makkok | 15 | 1.99% |
| Salesforce Commerce Cloud | 12 | 1.59% |
| SAP Commerce Cloud | 7 | 0.93% |
| IdoSell Shop | 3 | 0.40% |
| MerchantPro | 3 | 0.40% |
| Inveon | 2 | 0.27% |
Categories Distribution
Furniture & Home Decor stores with 56.8% of all stores (266 stores) , followed by Home & Garden (19.0%) and Food & Beverages (5.3%) .
Base: 468 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
266 stores
89 stores
25 stores
13 stores
9 stores
6 stores
5 stores
4 stores
4 stores
4 stores
Visual Distribution
266 stores
89 stores
25 stores
13 stores
9 stores
6 stores
5 stores
4 stores
4 stores
4 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Furniture & Home Decor | 266 | 56.84% |
| Home & Garden | 89 | 19.02% |
| Food & Beverages | 25 | 5.34% |
| Clothing & Accessories | 13 | 2.78% |
| Tools & Hardware | 9 | 1.92% |
| Electronics & Technology | 6 | 1.28% |
| Gifts & Special Occasions | 5 | 1.07% |
| Sporting Goods & Outdoor Gear | 4 | 0.85% |
| Vehicles & Parts | 4 | 0.85% |
| Arts & Entertainment | 4 | 0.85% |
Payment Providers Distribution
American Express accounts for 20.0% of displayed detection occurrences (11 occurrences) , followed by PayPal (18.2%) and MasterCard (14.5%) .
Base: 55 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11 occurrences
10 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
11 occurrences
10 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 11 | 20.00% |
| PayPal | 10 | 18.18% |
| MasterCard | 8 | 14.55% |
| Bolt | 6 | 10.91% |
| Apple Pay | 5 | 9.09% |
| Google Pay | 4 | 7.27% |
| Przelewy24 | 3 | 5.45% |
| Klarna | 3 | 5.45% |
| Stripe Connect | 3 | 5.45% |
| VISA | 2 | 3.64% |
Shipping Carriers Distribution
UPS accounts for 23.8% of displayed detection occurrences (10 occurrences) , followed by FedEx (16.7%) and DHL (11.9%) .
Base: 42 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
10 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 10 | 23.81% |
| FedEx | 7 | 16.67% |
| DHL | 5 | 11.90% |
| GLS | 4 | 9.52% |
| Speedy | 4 | 9.52% |
| Australia Post | 3 | 7.14% |
| DPD | 3 | 7.14% |
| InPost | 2 | 4.76% |
| USPS | 2 | 4.76% |
| Estes | 2 | 4.76% |
Store Launch Timeline
Over the past 12 months, 20 new stores were launched in web-vitals , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
1 stores launched
2 stores launched
4 stores launched
4 stores launched
1 stores launched
2 stores launched
2 stores launched
1 stores launched
Monthly Trend
10.0% of last 12 months
5.0% of last 12 months
5.0% of last 12 months
10.0% of last 12 months
20.0% of last 12 months
20.0% of last 12 months
5.0% of last 12 months
10.0% of last 12 months
10.0% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2 | 10.00% |
| 2026-02 | 1 | 5.00% |
| 2026-01 | 1 | 5.00% |
| 2025-12 | 2 | 10.00% |
| 2025-11 | 4 | 20.00% |
| 2025-10 | 4 | 20.00% |
| 2025-09 | 1 | 5.00% |
| 2025-08 | 2 | 10.00% |
| 2025-07 | 2 | 10.00% |
| 2025-06 | 1 | 5.00% |
Active Stores by Launch Year
Currently, 459 active stores in web-vitals are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
25 active stores
7 active stores
8 active stores
17 active stores
13 active stores
16 active stores
19 active stores
26 active stores
68 active stores
16 active stores
10 active stores
8 active stores
14 active stores
6 active stores
Distribution by Launch Year
0.9% of tracked active stores
5.4% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
3.5% of tracked active stores
4.1% of tracked active stores
5.7% of tracked active stores
14.8% of tracked active stores
3.5% of tracked active stores
2.2% of tracked active stores
1.7% of tracked active stores
3.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 0.87% |
| 2025 | 25 | 5.45% |
| 2024 | 7 | 1.53% |
| 2023 | 8 | 1.74% |
| 2022 | 17 | 3.70% |
| 2021 | 13 | 2.83% |
| 2020 | 16 | 3.49% |
| 2019 | 19 | 4.14% |
| 2018 | 26 | 5.66% |
| 2017 | 68 | 14.81% |
| 2016 | 16 | 3.49% |
| 2015 | 10 | 2.18% |
| 2014 | 8 | 1.74% |
| 2013 | 14 | 3.05% |
| 2012 | 6 | 1.31% |
Geographic Distribution
United States stores with 61.8% (289 active verified stores) , followed by Canada (4.1%) and Israel (3.2%) .
Base: 468 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
289 active verified stores
19 active verified stores
15 active verified stores
12 active verified stores
8 active verified stores
8 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
Visual Distribution
289 active verified stores
19 active verified stores
15 active verified stores
12 active verified stores
8 active verified stores
8 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 289 | 61.75% |
| Canada | 19 | 4.06% |
| Israel | 15 | 3.21% |
| United Kingdom | 12 | 2.56% |
| Croatia | 8 | 1.71% |
| Australia | 8 | 1.71% |
| Netherlands | 6 | 1.28% |
| Germany | 6 | 1.28% |
| Romania | 5 | 1.07% |
| Poland | 4 | 0.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Custom
Custom
Salesforce Commerce Cloud
Inveon - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 754 | 100.00% |
| Emails | 526 | 69.76% |
| Phones | 88 | 11.67% |
| Ecommerce platform | 746 | 98.94% |
| Couriers | 31 | 4.11% |
| Payment Providers | 39 | 5.17% |
| Categories | 539 | 71.49% |
| Social Media | 487 | 64.59% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the web-vitals e-commerce landscape:
Analyze 468 verified e-commerce stores on web-vitals - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across web-vitals e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the web-vitals e-commerce intelligence?
-
We track 468 verified web-vitals e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 44.9% of displayed detection occurrences (328 occurrences) , followed by Instagram (23.0%) and YouTube (9.9%) .
Base: 730 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
328 occurrences
168 occurrences
72 occurrences
60 occurrences
50 occurrences
25 occurrences
15 occurrences
6 occurrences
5 occurrences
1 occurrences
Visual Distribution
328 occurrences
168 occurrences
72 occurrences
60 occurrences
50 occurrences
25 occurrences
15 occurrences
6 occurrences
5 occurrences
1 occurrences