web-vitals Technology Adoption in E-commerce
Discover 874.0 e-commerce stores using web-vitals. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 93.1% of stores with physical delivery (814 stores) , followed by Shopify (1.8%) and WooCommerce (1.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
814 stores
16 stores
16 stores
9 stores
6 stores
3 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 814 | 93.14% |
| Shopify | 16 | 1.83% |
| WooCommerce | 16 | 1.83% |
| Salesforce Commerce Cloud | 9 | 1.03% |
| Inveon | 6 | 0.69% |
| GoDaddy Online Store | 3 | 0.34% |
| Magento | 2 | 0.23% |
| OpenCart | 2 | 0.23% |
| 1C-Bitrix | 2 | 0.23% |
| VirtueMart | 1 | 0.11% |
| Wix eCommerce | 1 | 0.11% |
| SAP Commerce Cloud | 1 | 0.11% |
| Pattern by Etsy | 1 | 0.11% |
| Kenlo | 0 | 0.00% |
| Shopify, Magento | 0 | 0.00% |
All Stores Distribution
Custom holds 90.1% share of all web-vitals e-commerce stores (814) , with Shopify at 2.7% and WooCommerce at 3.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
814 stores
24 stores
29 stores
11 stores
6 stores
3 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 814 | 90.14% |
| Shopify | 24 | 2.66% |
| WooCommerce | 29 | 3.21% |
| Salesforce Commerce Cloud | 11 | 1.22% |
| Inveon | 6 | 0.66% |
| GoDaddy Online Store | 3 | 0.33% |
| Magento | 3 | 0.33% |
| OpenCart | 2 | 0.22% |
| 1C-Bitrix | 2 | 0.22% |
| VirtueMart | 1 | 0.11% |
| Wix eCommerce | 3 | 0.33% |
| SAP Commerce Cloud | 1 | 0.11% |
| Pattern by Etsy | 1 | 0.11% |
| Kenlo | 2 | 0.22% |
| Shopify, Magento | 1 | 0.11% |
Categories Distribution
Furniture & Home Decor leads with 50.2% of all stores (415 stores) , followed by Home & Garden (28.5%) and Electronics & Technology (12.2%) .
Top 10 Categories
415 stores
235 stores
101 stores
26 stores
20 stores
12 stores
5 stores
3 stores
3 stores
2 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Furniture & Home Decor | 415 | 50.24% |
| Home & Garden | 235 | 28.45% |
| Electronics & Technology | 101 | 12.23% |
| Food & Beverages | 26 | 3.15% |
| Clothing & Accessories | 20 | 2.42% |
| Health & Beauty | 12 | 1.45% |
| Tools & Hardware | 5 | 0.61% |
| Toys & Games | 3 | 0.36% |
| Jewelry & Watches | 3 | 0.36% |
| Arts & Entertainment | 2 | 0.24% |
| Vehicles & Parts | 1 | 0.12% |
| Business & Industrial | 1 | 0.12% |
| Collectibles & Hobbies | 1 | 0.12% |
| Office Supplies | 1 | 0.12% |
Payment Providers Distribution
American Express leads with 18.1% among AI-verified physical stores (15 stores) , followed by MasterCard (16.9%) and PayPal (13.3%) .
Base: 45 AI-verified physical stores with detectable payment providers (4.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
15 stores
14 stores
11 stores
6 stores
6 stores
5 stores
5 stores
5 stores
3 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 15 | 18.07% |
| MasterCard | 14 | 16.87% |
| PayPal | 11 | 13.25% |
| Stripe Connect | 6 | 7.23% |
| Klarna | 6 | 7.23% |
| VISA | 5 | 6.02% |
| ReCharge | 5 | 6.02% |
| Apple Pay | 5 | 6.02% |
| Bolt | 3 | 3.61% |
| Google Pay | 3 | 3.61% |
| Amazon Pay | 2 | 2.41% |
| JCB | 2 | 2.41% |
| Affirm | 2 | 2.41% |
| Braintree | 2 | 2.41% |
| Laybuy | 2 | 2.41% |
Shipping Carriers Distribution
UPS leads with 32.6% among AI-verified physical stores (15 stores) , followed by FedEx (13.0%) and DHL (10.9%) .
Base: 39 AI-verified physical stores with detectable shipping carriers (4.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 15 | 32.61% |
| FedEx | 6 | 13.04% |
| DHL | 5 | 10.87% |
| Estes | 4 | 8.70% |
| USPS | 3 | 6.52% |
| PostNord | 2 | 4.35% |
| Best Express | 2 | 4.35% |
| TCS | 2 | 4.35% |
| Ruston | 1 | 2.17% |
| DPD | 1 | 2.17% |
| Bpost | 1 | 2.17% |
| PostNL | 1 | 2.17% |
| New Zealand Post | 1 | 2.17% |
| Australia Post | 1 | 2.17% |
| Canada Post | 1 | 2.17% |
Store Launch Timeline
Over the past 12 months, 23 new stores were launched in web-vitals , with the highest activity in 2025-11 (8 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8 stores launched
3 stores launched
2 stores launched
1 stores launched
4 stores launched
2 stores launched
2 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 8 | 34.78% |
| 2025-10 | 3 | 13.04% |
| 2025-08 | 2 | 8.70% |
| 2025-07 | 1 | 4.35% |
| 2025-06 | 4 | 17.39% |
| 2025-05 | 2 | 8.70% |
| 2025-02 | 2 | 8.70% |
| 2025-01 | 1 | 4.35% |
Active Stores by Launch Year
Currently, 862 active stores in web-vitals are tracked in our database , with the most stores launched in 2025 (23 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
23 active stores
8 active stores
15 active stores
23 active stores
16 active stores
25 active stores
41 active stores
55 active stores
136 active stores
27 active stores
18 active stores
16 active stores
25 active stores
20 active stores
33 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 23 | 2.67% |
| 2024 | 8 | 0.93% |
| 2023 | 15 | 1.74% |
| 2022 | 23 | 2.67% |
| 2021 | 16 | 1.86% |
| 2020 | 25 | 2.90% |
| 2019 | 41 | 4.76% |
| 2018 | 55 | 6.38% |
| 2017 | 136 | 15.78% |
| 2016 | 27 | 3.13% |
| 2015 | 18 | 2.09% |
| 2014 | 16 | 1.86% |
| 2013 | 25 | 2.90% |
| 2012 | 20 | 2.32% |
| 2011 | 33 | 3.83% |
| 2010 | 33 | 3.83% |
| 2009 | 47 | 5.45% |
| 2008 | 31 | 3.60% |
| 2007 | 52 | 6.03% |
| 2006 | 24 | 2.78% |
| 2005 | 24 | 2.78% |
| 2004 | 19 | 2.20% |
| 2003 | 19 | 2.20% |
| 2002 | 24 | 2.78% |
| 2001 | 23 | 2.67% |
| 2000 | 21 | 2.44% |
| 1999 | 34 | 3.94% |
| 1998 | 16 | 1.86% |
| 1997 | 8 | 0.93% |
| 1996 | 6 | 0.70% |
Geographic Distribution
United States leads with 81.1% (604 AI-verified stores) , followed by Canada (4.6%) and United Kingdom (3.2%) .
Base: 745 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
604 AI-verified stores
34 AI-verified stores
24 AI-verified stores
12 AI-verified stores
11 AI-verified stores
9 AI-verified stores
6 AI-verified stores
5 AI-verified stores
5 AI-verified stores
5 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 604 | 81.07% |
| Canada | 34 | 4.56% |
| United Kingdom | 24 | 3.22% |
| Italy | 12 | 1.61% |
| South Africa | 11 | 1.48% |
| Croatia | 9 | 1.21% |
| Romania | 6 | 0.81% |
| Australia | 5 | 0.67% |
| Germany | 5 | 0.67% |
| Turkey | 5 | 0.67% |
| Saudi Arabia | 4 | 0.54% |
| Indonesia | 4 | 0.54% |
| New Zealand | 3 | 0.40% |
| Norway | 3 | 0.40% |
| Russia | 3 | 0.40% |
| Ireland | 3 | 0.40% |
| Poland | 3 | 0.40% |
| India | 3 | 0.40% |
| Chile | 2 | 0.27% |
| Japan | 2 | 0.27% |
Featured Stores
Discover the strongest performers and newest entrants in web-vitals's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Clothing & Accessories
Custom
Custom — Office Supplies
Custom — Home & Garden
Custom — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 915.0 | 100.00% |
| Emails | 705.0 | 77.05% |
| Phones | 65.0 | 7.10% |
| Ecommerce platform | 908.0 | 99.23% |
| Couriers | 39.0 | 4.26% |
| Payment Providers | 45.0 | 4.92% |
| Categories | 833.0 | 91.04% |
| Social Media | 653.0 | 71.37% |
Starter Package
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Maximize Your ROI
Use our detailed web-vitals E-commerce Database to:
Gain actionable insights into 874.0 physical stores in web-vitals.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at web-vitals online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Use Cases
- Lead Generation
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- B2B Retargeting
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Frequently Asked Questions
- What data is included in the web-vitals E-commerce Database?
-
Our database covers over 874.0 web-vitals physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 47.6% among stores with at least one detectable social profile (629 stores) , followed by Instagram (21.3%) and YouTube (9.2%) .
Base: 653 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
629 stores
282 stores
121 stores
119 stores
97 stores
36 stores
26 stores
6 stores
4 stores
2 stores
Visual Distribution