web-vitals Technology Adoption in E-commerce

Discover 197.0 e-commerce stores using web-vitals. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 64.0% of stores with physical delivery (126 stores) , followed by Shopify (9.6%) and WooCommerce (9.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 64.0%

126 stores

19 stores

18 stores

10 stores

4 stores

3 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in web-vitals
Platform Stores with Physical Delivery Percentage
Custom 126 63.96%
Shopify 19 9.64%
WooCommerce 18 9.14%
PrestaShop 10 5.08%
Salesforce Commerce Cloud 9 4.57%
Inveon 4 2.03%
IdoSell Shop 3 1.52%
OpenCart 2 1.02%
1C-Bitrix 2 1.02%
Pattern by Etsy 1 0.51%
VirtueMart 1 0.51%
Wix eCommerce 1 0.51%
SAP Commerce Cloud 1 0.51%
TradePending 0 0.00%
Magento 0 0.00%

All Stores Distribution

Custom holds 56.0% share of all web-vitals e-commerce stores (126) , with Shopify at 10.2% and WooCommerce at 12.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 56.0%

126 stores

Shopify 10.2%

23 stores

29 stores

10 stores

4 stores

3 stores

2 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in web-vitals
Platform Total Stores Percentage
Custom 126 56.00%
Shopify 23 10.22%
WooCommerce 29 12.89%
PrestaShop 10 4.44%
Salesforce Commerce Cloud 12 5.33%
Inveon 4 1.78%
IdoSell Shop 3 1.33%
OpenCart 2 0.89%
1C-Bitrix 2 0.89%
Pattern by Etsy 2 0.89%
VirtueMart 1 0.44%
Wix eCommerce 4 1.78%
SAP Commerce Cloud 1 0.44%
TradePending 5 2.22%
Magento 1 0.44%

Categories Distribution

Furniture & Home Decor leads with 31.4% of all stores (53 stores) , followed by Home & Garden (14.8%) and Food & Beverages (14.2%) .

Top 10 Categories

Furniture & Home Decor 31.4%

53 stores

Home & Garden 14.8%

25 stores

Food & Beverages 14.2%

24 stores

Electronics & Technology 10.1%

17 stores

Clothing & Accessories 10.1%

17 stores

Toys & Games 4.7%

8 stores

Health & Beauty 4.1%

7 stores

Tools & Hardware 4.1%

7 stores

Collectibles & Hobbies 2.4%

4 stores

Vehicles & Parts 2.4%

4 stores

Visual Distribution

Distribution of top 10 web-vitals store categories (January 2026)
Distribution of categories in web-vitals e-commerce stores
Category Number of Stores Percentage
Furniture & Home Decor 53 31.36%
Home & Garden 25 14.79%
Food & Beverages 24 14.20%
Electronics & Technology 17 10.06%
Clothing & Accessories 17 10.06%
Toys & Games 8 4.73%
Health & Beauty 7 4.14%
Tools & Hardware 7 4.14%
Collectibles & Hobbies 4 2.37%
Vehicles & Parts 4 2.37%
Jewelry & Watches 2 1.18%
Arts & Entertainment 1 0.59%

Payment Providers Distribution

PayPal leads with 19.7% among AI-verified physical stores (14 stores) , followed by MasterCard (14.1%) and Stripe Connect (11.3%) .

Base: 33 AI-verified physical stores with detectable payment providers (13.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 19.7%

14 stores

10 stores

8 stores

7 stores

6 stores

5 stores

VISA 5.6%

4 stores

3 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 web-vitals payment providers (January 2026)
Distribution of payment providers in web-vitals e-commerce stores
Payment Provider Store Count Market Share
PayPal 14 19.72%
MasterCard 10 14.08%
Stripe Connect 8 11.27%
Klarna 7 9.86%
American Express 6 8.45%
Apple Pay 5 7.04%
VISA 4 5.63%
Bancontact 3 4.23%
Google Pay 3 4.23%
Laybuy 2 2.82%
JCB 2 2.82%
Mollie 2 2.82%
Bolt 2 2.82%
iDEAL 2 2.82%
Giropay 1 1.41%

Shipping Carriers Distribution

UPS leads with 30.8% among AI-verified physical stores (12 stores) , followed by DHL (12.8%) and FedEx (10.3%) .

Base: 27 AI-verified physical stores with detectable shipping carriers (11.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 30.8%

12 stores

DHL 12.8%

5 stores

FedEx 10.3%

4 stores

2 stores

TCS 5.1%

2 stores

2 stores

DPD 5.1%

2 stores

Estes 5.1%

2 stores

GLS 5.1%

2 stores

1 stores

Visual Distribution

Distribution of top 10 web-vitals shipping carriers (January 2026)
Distribution of shipping carriers in web-vitals e-commerce stores
Shipping Carrier Store Count Market Share
UPS 12 30.77%
DHL 5 12.82%
FedEx 4 10.26%
PostNord 2 5.13%
TCS 2 5.13%
Australia Post 2 5.13%
DPD 2 5.13%
Estes 2 5.13%
GLS 2 5.13%
Speedy 1 2.56%
Shiprocket 1 2.56%
Delhivery 1 2.56%
InPost 1 2.56%
Poczta Polska 1 2.56%
USPS 1 2.56%

Store Launch Timeline

Over the past 12 months, 12 new stores were launched in web-vitals , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.3%

1 stores launched

2025-09 8.3%

1 stores launched

2025-08 16.7%

2 stores launched

2025-06 33.3%

4 stores launched

2025-05 8.3%

1 stores launched

2025-03 8.3%

1 stores launched

2025-02 16.7%

2 stores launched

Monthly Trend

Monthly store launches in web-vitals (January 2026)
Monthly store launches in web-vitals over the past 12 months
Month Stores Launched Percentage
2025-11 1 8.33%
2025-09 1 8.33%
2025-08 2 16.67%
2025-06 4 33.33%
2025-05 1 8.33%
2025-03 1 8.33%
2025-02 2 16.67%

Active Stores by Launch Year

Currently, 195 active stores in web-vitals are tracked in our database , with the most stores launched in 2025 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 6.2%

12 active stores

2024 5.1%

10 active stores

2023 2.6%

5 active stores

2022 2.1%

4 active stores

2021 1.5%

3 active stores

2020 4.1%

8 active stores

2019 5.6%

11 active stores

2018 3.1%

6 active stores

2017 8.2%

16 active stores

2016 6.2%

12 active stores

2014 2.1%

4 active stores

2013 4.6%

9 active stores

2012 2.1%

4 active stores

2011 1.0%

2 active stores

2010 2.6%

5 active stores

Distribution by Launch Year

Active stores in web-vitals by original launch year (January 2026)
Active stores in web-vitals by launch year
Launch Year Active Stores Percentage
2025 12 6.15%
2024 10 5.13%
2023 5 2.56%
2022 4 2.05%
2021 3 1.54%
2020 8 4.10%
2019 11 5.64%
2018 6 3.08%
2017 16 8.21%
2016 12 6.15%
2014 4 2.05%
2013 9 4.62%
2012 4 2.05%
2011 2 1.03%
2010 5 2.56%
2009 5 2.56%
2008 8 4.10%
2007 8 4.10%
2006 9 4.62%
2005 6 3.08%
2004 5 2.56%
2002 4 2.05%
2001 5 2.56%
2000 5 2.56%
1999 12 6.15%
1998 7 3.59%
1997 6 3.08%
1996 4 2.05%

Social Media Usage

Facebook leads with 36.7% among stores with at least one detectable social profile (151 stores) , followed by Instagram (25.8%) and YouTube (11.9%) .

Base: 178 stores with any detectable social profile (72.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.7%

151 stores

Instagram 25.8%

106 stores

YouTube 11.9%

49 stores

Pinterest 8.3%

34 stores

Twitter 7.5%

31 stores

LinkedIn 4.4%

18 stores

TikTok 2.9%

12 stores

WhatsApp 1.7%

7 stores

X 0.5%

2 stores

Reddit 0.2%

1 stores

Visual Distribution

Distribution of social media platforms in web-vitals (January 2026)
Distribution of social media platforms in web-vitals e-commerce stores
Social Platform Store Count Market Share
Facebook 151 36.74%
Instagram 106 25.79%
YouTube 49 11.92%
Pinterest 34 8.27%
Twitter 31 7.54%
LinkedIn 18 4.38%
TikTok 12 2.92%
WhatsApp 7 1.70%
X 2 0.49%
Reddit 1 0.24%

Geographic Distribution

United States leads with 55.0% (93 AI-verified stores) , followed by United Kingdom (7.1%) and Romania (3.6%) .

Base: 169 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

93 AI-verified stores

12 AI-verified stores

6 AI-verified stores

6 AI-verified stores

6 AI-verified stores

6 AI-verified stores

6 AI-verified stores

5 AI-verified stores

Italy 2.4%

4 AI-verified stores

India 1.8%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using web-vitals (January 2026)
Geographic distribution of stores using web-vitals
Country AI-Verified Store Count Market Share
United States 93 55.03%
United Kingdom 12 7.10%
Romania 6 3.55%
Germany 6 3.55%
Canada 6 3.55%
Netherlands 6 3.55%
Australia 6 3.55%
Turkey 5 2.96%
Italy 4 2.37%
India 3 1.78%
New Zealand 3 1.78%
Norway 3 1.78%
Ireland 2 1.18%
Indonesia 2 1.18%
Spain 2 1.18%
Vietnam 2 1.18%
Belgium 2 1.18%
Japan 2 1.18%
Russia 2 1.18%
Brazil 2 1.18%

Dataset Coverage

Field Rows count Coverage
Website 245.0 100.00%
Emails 110.0 44.90%
Phones 67.0 27.35%
Ecommerce platform 229.0 93.47%
Couriers 27.0 11.02%
Payment Providers 33.0 13.47%
Categories 186.0 75.92%
Social Media 178.0 72.65%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed web-vitals E-commerce Database to:

Gain actionable insights into 197.0 physical stores in web-vitals.

Identify High-Value Leads

Quickly find and contact the best decision-makers at web-vitals online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the web-vitals E-commerce Database?

Our database covers over 197.0 web-vitals physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy