Usercentrics Technology Adoption in E-commerce
Discover 11.8k verified e-commerce stores using Usercentrics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 17.3k domains. 11.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
11.8k verified active stores out of 17.3k detected · 68.0% verification rate
E-commerce Platforms Distribution
Custom stores with 35.9% of stores with physical delivery (4,222 stores) , followed by WooCommerce (18.7%) and Shopify (12.7%) .
Base: 11,769 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,222 stores
2,199 stores
1,490 stores
1,489 stores
801 stores
204 stores
200 stores
193 stores
84 stores
82 stores
Visual Distribution
4,222 stores
2,199 stores
1,490 stores
1,489 stores
801 stores
204 stores
200 stores
193 stores
84 stores
82 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4222 | 35.87% |
| WooCommerce | 2199 | 18.68% |
| Shopify | 1490 | 12.66% |
| Magento | 1489 | 12.65% |
| Shopware | 801 | 6.81% |
| SAP Commerce Cloud | 204 | 1.73% |
| PrestaShop | 200 | 1.70% |
| JTL Shop | 193 | 1.64% |
| Modified eCommerce | 84 | 0.71% |
| Salesforce Commerce Cloud | 82 | 0.70% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 24.4% share of detected Usercentrics e-commerce signals (4,222) , with WooCommerce at 31.4% and Shopify at 9.1% (June 2026) .
Base: 17,311 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,222 websites
5,437 websites
1,582 websites
2,001 websites
869 websites
352 websites
219 websites
200 websites
94 websites
84 websites
Visual Distribution
4,222 websites
5,437 websites
1,582 websites
2,001 websites
869 websites
352 websites
219 websites
200 websites
94 websites
84 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 4222 | 24.39% |
| WooCommerce | 5437 | 31.41% |
| Shopify | 1582 | 9.14% |
| Magento | 2001 | 11.56% |
| Shopware | 869 | 5.02% |
| SAP Commerce Cloud | 352 | 2.03% |
| PrestaShop | 219 | 1.27% |
| JTL Shop | 200 | 1.16% |
| Modified eCommerce | 94 | 0.54% |
| Salesforce Commerce Cloud | 84 | 0.49% |
Categories Distribution
Health & Beauty stores with 15.1% of all stores (1,778 stores) , followed by Clothing & Accessories (12.1%) and Food & Beverages (8.7%) .
Base: 11,769 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,778 stores
1,422 stores
1,025 stores
997 stores
951 stores
791 stores
726 stores
564 stores
474 stores
435 stores
Visual Distribution
1,778 stores
1,422 stores
1,025 stores
997 stores
951 stores
791 stores
726 stores
564 stores
474 stores
435 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1778 | 15.11% |
| Clothing & Accessories | 1422 | 12.08% |
| Food & Beverages | 1025 | 8.71% |
| Home & Garden | 997 | 8.47% |
| Business & Industrial | 951 | 8.08% |
| Sporting Goods & Outdoor Gear | 791 | 6.72% |
| Tools & Hardware | 726 | 6.17% |
| Electronics & Technology | 564 | 4.79% |
| Arts & Entertainment | 474 | 4.03% |
| Toys & Games | 435 | 3.70% |
Payment Providers Distribution
PayPal accounts for 31.2% of displayed detection occurrences (4,912 occurrences) , followed by Klarna (16.2%) and MasterCard (11.6%) .
Base: 15,733 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,912 occurrences
2,548 occurrences
1,825 occurrences
1,289 occurrences
1,017 occurrences
957 occurrences
919 occurrences
879 occurrences
739 occurrences
648 occurrences
Visual Distribution
4,912 occurrences
2,548 occurrences
1,825 occurrences
1,289 occurrences
1,017 occurrences
957 occurrences
919 occurrences
879 occurrences
739 occurrences
648 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4912 | 31.22% |
| Klarna | 2548 | 16.20% |
| MasterCard | 1825 | 11.60% |
| Apple Pay | 1289 | 8.19% |
| SEPA | 1017 | 6.46% |
| VISA | 957 | 6.08% |
| Google Pay | 919 | 5.84% |
| American Express | 879 | 5.59% |
| Amazon Pay | 739 | 4.70% |
| Stripe Connect | 648 | 4.12% |
Shipping Carriers Distribution
DHL accounts for 44.6% of displayed detection occurrences (3,256 occurrences) , followed by DPD (14.8%) and UPS (13.7%) .
Base: 7,306 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,256 occurrences
1,079 occurrences
1,001 occurrences
661 occurrences
546 occurrences
274 occurrences
221 occurrences
107 occurrences
92 occurrences
69 occurrences
Visual Distribution
3,256 occurrences
1,079 occurrences
1,001 occurrences
661 occurrences
546 occurrences
274 occurrences
221 occurrences
107 occurrences
92 occurrences
69 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 3256 | 44.57% |
| DPD | 1079 | 14.77% |
| UPS | 1001 | 13.70% |
| GLS | 661 | 9.05% |
| Deutsche Post | 546 | 7.47% |
| Hermes | 274 | 3.75% |
| FedEx | 221 | 3.02% |
| Osterreichische Post | 107 | 1.46% |
| PostNL | 92 | 1.26% |
| USPS | 69 | 0.94% |
Store Launch Timeline
Over the past 12 months, 782 new stores were launched in Usercentrics , with the highest activity in 2026-05 (97 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
97 stores launched
49 stores launched
48 stores launched
73 stores launched
63 stores launched
45 stores launched
71 stores launched
74 stores launched
75 stores launched
69 stores launched
70 stores launched
48 stores launched
Monthly Trend
12.4% of last 12 months
6.3% of last 12 months
6.1% of last 12 months
9.3% of last 12 months
8.1% of last 12 months
5.8% of last 12 months
9.1% of last 12 months
9.5% of last 12 months
9.6% of last 12 months
8.8% of last 12 months
9.0% of last 12 months
6.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 97 | 12.40% |
| 2026-04 | 49 | 6.27% |
| 2026-03 | 48 | 6.14% |
| 2026-02 | 73 | 9.34% |
| 2026-01 | 63 | 8.06% |
| 2025-12 | 45 | 5.75% |
| 2025-11 | 71 | 9.08% |
| 2025-10 | 74 | 9.46% |
| 2025-09 | 75 | 9.59% |
| 2025-08 | 69 | 8.82% |
| 2025-07 | 70 | 8.95% |
| 2025-06 | 48 | 6.14% |
Active Stores by Launch Year
Currently, 11,627 active stores in Usercentrics are tracked in our database , with the most stores launched in 2026 (335 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
335 active stores
994 active stores
736 active stores
636 active stores
1,044 active stores
711 active stores
674 active stores
515 active stores
556 active stores
667 active stores
291 active stores
291 active stores
279 active stores
449 active stores
311 active stores
Distribution by Launch Year
2.9% of tracked active stores
8.5% of tracked active stores
6.3% of tracked active stores
5.5% of tracked active stores
9.0% of tracked active stores
6.1% of tracked active stores
5.8% of tracked active stores
4.4% of tracked active stores
4.8% of tracked active stores
5.7% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
3.9% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 335 | 2.88% |
| 2025 | 994 | 8.55% |
| 2024 | 736 | 6.33% |
| 2023 | 636 | 5.47% |
| 2022 | 1044 | 8.98% |
| 2021 | 711 | 6.12% |
| 2020 | 674 | 5.80% |
| 2019 | 515 | 4.43% |
| 2018 | 556 | 4.78% |
| 2017 | 667 | 5.74% |
| 2016 | 291 | 2.50% |
| 2015 | 291 | 2.50% |
| 2014 | 279 | 2.40% |
| 2013 | 449 | 3.86% |
| 2012 | 311 | 2.67% |
Geographic Distribution
Germany stores with 57.0% (6,711 active verified stores) , followed by United States (6.0%) and Austria (4.2%) .
Base: 11,769 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,711 active verified stores
701 active verified stores
495 active verified stores
453 active verified stores
333 active verified stores
311 active verified stores
282 active verified stores
278 active verified stores
257 active verified stores
224 active verified stores
Visual Distribution
6,711 active verified stores
701 active verified stores
495 active verified stores
453 active verified stores
333 active verified stores
311 active verified stores
282 active verified stores
278 active verified stores
257 active verified stores
224 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 6711 | 57.02% |
| United States | 701 | 5.96% |
| Austria | 495 | 4.21% |
| Switzerland | 453 | 3.85% |
| Netherlands | 333 | 2.83% |
| United Kingdom | 311 | 2.64% |
| Poland | 282 | 2.40% |
| Italy | 278 | 2.36% |
| France | 257 | 2.18% |
| Belgium | 224 | 1.90% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
Custom - Electronics & Technology
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Tools & Hardware
Custom - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 17.3k | 100.00% |
| Emails | 10.7k | 61.95% |
| Phones | 12.1k | 69.98% |
| Ecommerce platform | 16.9k | 97.85% |
| Couriers | 5k | 29.14% |
| Payment Providers | 7.2k | 41.56% |
| Categories | 11.4k | 66.02% |
| Social Media | 11.9k | 68.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Usercentrics e-commerce landscape:
Analyze 11.8k verified e-commerce stores on Usercentrics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Usercentrics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Usercentrics e-commerce intelligence?
-
We track 11.8k verified Usercentrics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.6% of displayed detection occurrences (6,973 occurrences) , followed by Facebook (28.9%) and YouTube (16.4%) .
Base: 23,581 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,973 occurrences
6,817 occurrences
3,872 occurrences
1,828 occurrences
1,491 occurrences
1,030 occurrences
829 occurrences
311 occurrences
308 occurrences
122 occurrences
Visual Distribution
6,973 occurrences
6,817 occurrences
3,872 occurrences
1,828 occurrences
1,491 occurrences
1,030 occurrences
829 occurrences
311 occurrences
308 occurrences
122 occurrences