UNIX Technology Adoption in E-commerce
Discover 14.5k verified e-commerce stores using UNIX. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 30.8k domains. 14.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
14.5k verified active stores out of 30.8k detected · 47.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 56.6% of stores with physical delivery (8,199 stores) , followed by Custom (26.6%) and PrestaShop (3.3%) .
Base: 14,485 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,199 stores
3,846 stores
476 stores
271 stores
265 stores
254 stores
155 stores
148 stores
131 stores
110 stores
Visual Distribution
8,199 stores
3,846 stores
476 stores
271 stores
265 stores
254 stores
155 stores
148 stores
131 stores
110 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8199 | 56.60% |
| Custom | 3846 | 26.55% |
| PrestaShop | 476 | 3.29% |
| OpenCart | 271 | 1.87% |
| YoungCart | 265 | 1.83% |
| Gambio | 254 | 1.75% |
| Magento | 155 | 1.07% |
| JTL Shop | 148 | 1.02% |
| VirtueMart | 131 | 0.90% |
| Shopware | 110 | 0.76% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 72.2% share of detected UNIX e-commerce signals (22,235) , with Custom at 12.5% and PrestaShop at 1.7% (June 2026) .
Base: 30,779 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
22,235 websites
3,846 websites
515 websites
451 websites
672 websites
309 websites
238 websites
160 websites
264 websites
122 websites
Visual Distribution
22,235 websites
3,846 websites
515 websites
451 websites
672 websites
309 websites
238 websites
160 websites
264 websites
122 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 22235 | 72.24% |
| Custom | 3846 | 12.50% |
| PrestaShop | 515 | 1.67% |
| OpenCart | 451 | 1.47% |
| YoungCart | 672 | 2.18% |
| Gambio | 309 | 1.00% |
| Magento | 238 | 0.77% |
| JTL Shop | 160 | 0.52% |
| VirtueMart | 264 | 0.86% |
| Shopware | 122 | 0.40% |
Categories Distribution
Food & Beverages stores with 12.9% of all stores (1,872 stores) , followed by Clothing & Accessories (10.0%) and Arts & Entertainment (8.5%) .
Base: 14,485 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,872 stores
1,452 stores
1,224 stores
1,136 stores
949 stores
843 stores
689 stores
676 stores
670 stores
596 stores
Visual Distribution
1,872 stores
1,452 stores
1,224 stores
1,136 stores
949 stores
843 stores
689 stores
676 stores
670 stores
596 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 1872 | 12.92% |
| Clothing & Accessories | 1452 | 10.02% |
| Arts & Entertainment | 1224 | 8.45% |
| Health & Beauty | 1136 | 7.84% |
| Sporting Goods & Outdoor Gear | 949 | 6.55% |
| Home & Garden | 843 | 5.82% |
| Electronics & Technology | 689 | 4.76% |
| Gifts & Special Occasions | 676 | 4.67% |
| Business & Industrial | 670 | 4.63% |
| Tools & Hardware | 596 | 4.11% |
Payment Providers Distribution
PayPal accounts for 43.5% of displayed detection occurrences (4,174 occurrences) , followed by Klarna (15.5%) and MasterCard (8.4%) .
Base: 9,603 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,174 occurrences
1,485 occurrences
805 occurrences
579 occurrences
505 occurrences
463 occurrences
456 occurrences
436 occurrences
417 occurrences
283 occurrences
Visual Distribution
4,174 occurrences
1,485 occurrences
805 occurrences
579 occurrences
505 occurrences
463 occurrences
456 occurrences
436 occurrences
417 occurrences
283 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4174 | 43.47% |
| Klarna | 1485 | 15.46% |
| MasterCard | 805 | 8.38% |
| Stripe Connect | 579 | 6.03% |
| Apple Pay | 505 | 5.26% |
| SEPA | 463 | 4.82% |
| American Express | 456 | 4.75% |
| VISA | 436 | 4.54% |
| Google Pay | 417 | 4.34% |
| Bancontact | 283 | 2.95% |
Shipping Carriers Distribution
DHL accounts for 42.4% of displayed detection occurrences (2,377 occurrences) , followed by DPD (10.8%) and UPS (10.5%) .
Base: 5,612 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,377 occurrences
606 occurrences
590 occurrences
468 occurrences
463 occurrences
397 occurrences
395 occurrences
115 occurrences
103 occurrences
98 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2377 | 42.36% |
| DPD | 606 | 10.80% |
| UPS | 590 | 10.51% |
| Deutsche Post | 468 | 8.34% |
| Hermes | 463 | 8.25% |
| GLS | 397 | 7.07% |
| PostNL | 395 | 7.04% |
| FedEx | 115 | 2.05% |
| Correios | 103 | 1.84% |
| Correos | 98 | 1.75% |
Store Launch Timeline
Over the past 12 months, 799 new stores were launched in UNIX , with the highest activity in 2026-05 (83 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
83 stores launched
65 stores launched
61 stores launched
52 stores launched
77 stores launched
83 stores launched
69 stores launched
67 stores launched
76 stores launched
68 stores launched
58 stores launched
40 stores launched
Monthly Trend
10.4% of last 12 months
8.1% of last 12 months
7.6% of last 12 months
6.5% of last 12 months
9.6% of last 12 months
10.4% of last 12 months
8.6% of last 12 months
8.4% of last 12 months
9.5% of last 12 months
8.5% of last 12 months
7.3% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 83 | 10.39% |
| 2026-04 | 65 | 8.14% |
| 2026-03 | 61 | 7.63% |
| 2026-02 | 52 | 6.51% |
| 2026-01 | 77 | 9.64% |
| 2025-12 | 83 | 10.39% |
| 2025-11 | 69 | 8.64% |
| 2025-10 | 67 | 8.39% |
| 2025-09 | 76 | 9.51% |
| 2025-08 | 68 | 8.51% |
| 2025-07 | 58 | 7.26% |
| 2025-06 | 40 | 5.01% |
Active Stores by Launch Year
Currently, 14,151 active stores in UNIX are tracked in our database , with the most stores launched in 2026 (347 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
347 active stores
914 active stores
1,154 active stores
959 active stores
970 active stores
1,429 active stores
1,385 active stores
741 active stores
863 active stores
699 active stores
434 active stores
351 active stores
341 active stores
710 active stores
280 active stores
Distribution by Launch Year
2.5% of tracked active stores
6.5% of tracked active stores
8.2% of tracked active stores
6.8% of tracked active stores
6.9% of tracked active stores
10.1% of tracked active stores
9.8% of tracked active stores
5.2% of tracked active stores
6.1% of tracked active stores
4.9% of tracked active stores
3.1% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
5.0% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 347 | 2.45% |
| 2025 | 914 | 6.46% |
| 2024 | 1154 | 8.15% |
| 2023 | 959 | 6.78% |
| 2022 | 970 | 6.85% |
| 2021 | 1429 | 10.10% |
| 2020 | 1385 | 9.79% |
| 2019 | 741 | 5.24% |
| 2018 | 863 | 6.10% |
| 2017 | 699 | 4.94% |
| 2016 | 434 | 3.07% |
| 2015 | 351 | 2.48% |
| 2014 | 341 | 2.41% |
| 2013 | 710 | 5.02% |
| 2012 | 280 | 1.98% |
Geographic Distribution
Germany stores with 47.7% (6,910 active verified stores) , followed by Netherlands (14.2%) and United States (4.1%) .
Base: 14,485 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,910 active verified stores
2,055 active verified stores
594 active verified stores
582 active verified stores
512 active verified stores
257 active verified stores
229 active verified stores
211 active verified stores
170 active verified stores
159 active verified stores
Visual Distribution
6,910 active verified stores
2,055 active verified stores
594 active verified stores
582 active verified stores
512 active verified stores
257 active verified stores
229 active verified stores
211 active verified stores
170 active verified stores
159 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 6910 | 47.70% |
| Netherlands | 2055 | 14.19% |
| United States | 594 | 4.10% |
| Spain | 582 | 4.02% |
| South Korea | 512 | 3.53% |
| Brazil | 257 | 1.77% |
| Russia | 229 | 1.58% |
| India | 211 | 1.46% |
| Turkey | 170 | 1.17% |
| United Kingdom | 159 | 1.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
YoungCart - Health & Beauty
Custom - Vehicles & Parts
PrestaShop - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Botble CMS - Sporting Goods & Outdoor Gear
WooCommerce - Clothing & Accessories
Custom
PrestaShop - Tools & Hardware
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.8k | 100.00% |
| Emails | 22.5k | 73.12% |
| Phones | 18.3k | 59.47% |
| Ecommerce platform | 30.3k | 98.32% |
| Couriers | 5.1k | 16.67% |
| Payment Providers | 8.4k | 27.30% |
| Categories | 13.6k | 44.11% |
| Social Media | 16.5k | 53.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the UNIX e-commerce landscape:
Analyze 14.5k verified e-commerce stores on UNIX - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across UNIX e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the UNIX e-commerce intelligence?
-
We track 14.5k verified UNIX e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.5% of displayed detection occurrences (5,628 occurrences) , followed by Instagram (33.2%) and YouTube (9.0%) .
Base: 16,303 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,628 occurrences
5,405 occurrences
1,472 occurrences
1,090 occurrences
750 occurrences
571 occurrences
545 occurrences
505 occurrences
250 occurrences
87 occurrences
Visual Distribution
5,628 occurrences
5,405 occurrences
1,472 occurrences
1,090 occurrences
750 occurrences
571 occurrences
545 occurrences
505 occurrences
250 occurrences
87 occurrences