Tally Technology Adoption in E-commerce
Discover 935 verified e-commerce stores using Tally. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.9k domains. 935 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
935 verified active stores out of 2.9k detected · 32.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 55.8% of stores with physical delivery (522 stores) , followed by WooCommerce (16.5%) and Custom (10.4%) .
Base: 935 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
522 stores
154 stores
97 stores
20 stores
20 stores
18 stores
12 stores
11 stores
9 stores
8 stores
Visual Distribution
522 stores
154 stores
97 stores
20 stores
20 stores
18 stores
12 stores
11 stores
9 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 522 | 55.83% |
| WooCommerce | 154 | 16.47% |
| Custom | 97 | 10.37% |
| PrestaShop | 20 | 2.14% |
| Cafe24 | 20 | 2.14% |
| Squarespace Commerce | 18 | 1.93% |
| Nuvemshop | 12 | 1.28% |
| Wix eCommerce | 11 | 1.18% |
| Imweb | 9 | 0.96% |
| Shoper | 8 | 0.86% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 25.4% share of detected Tally e-commerce signals (736) , with WooCommerce at 34.8% and Custom at 3.4% (June 2026) .
Base: 2,894 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
736 websites
1,008 websites
97 websites
24 websites
29 websites
471 websites
13 websites
242 websites
107 websites
8 websites
Visual Distribution
736 websites
1,008 websites
97 websites
24 websites
29 websites
471 websites
13 websites
242 websites
107 websites
8 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 736 | 25.43% |
| WooCommerce | 1008 | 34.83% |
| Custom | 97 | 3.35% |
| PrestaShop | 24 | 0.83% |
| Cafe24 | 29 | 1.00% |
| Squarespace Commerce | 471 | 16.28% |
| Nuvemshop | 13 | 0.45% |
| Wix eCommerce | 242 | 8.36% |
| Imweb | 107 | 3.70% |
| Shoper | 8 | 0.28% |
Categories Distribution
Health & Beauty stores with 18.9% of all stores (177 stores) , followed by Clothing & Accessories (11.9%) and Food & Beverages (9.9%) .
Base: 935 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
177 stores
111 stores
93 stores
69 stores
59 stores
42 stores
40 stores
38 stores
32 stores
31 stores
Visual Distribution
177 stores
111 stores
93 stores
69 stores
59 stores
42 stores
40 stores
38 stores
32 stores
31 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 177 | 18.93% |
| Clothing & Accessories | 111 | 11.87% |
| Food & Beverages | 93 | 9.95% |
| Sporting Goods & Outdoor Gear | 69 | 7.38% |
| Home & Garden | 59 | 6.31% |
| Business & Industrial | 42 | 4.49% |
| Toys & Games | 40 | 4.28% |
| Furniture & Home Decor | 38 | 4.06% |
| Gifts & Special Occasions | 32 | 3.42% |
| Jewelry & Watches | 31 | 3.32% |
Payment Providers Distribution
PayPal accounts for 23.8% of displayed detection occurrences (68 occurrences) , followed by Stripe Connect (14.7%) and Apple Pay (11.9%) .
Base: 286 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
68 occurrences
42 occurrences
34 occurrences
32 occurrences
31 occurrences
28 occurrences
24 occurrences
11 occurrences
9 occurrences
7 occurrences
Visual Distribution
68 occurrences
42 occurrences
34 occurrences
32 occurrences
31 occurrences
28 occurrences
24 occurrences
11 occurrences
9 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 68 | 23.78% |
| Stripe Connect | 42 | 14.69% |
| Apple Pay | 34 | 11.89% |
| MasterCard | 32 | 11.19% |
| American Express | 31 | 10.84% |
| Klarna | 28 | 9.79% |
| Google Pay | 24 | 8.39% |
| AfterPay | 11 | 3.85% |
| VISA | 9 | 3.15% |
| JCB | 7 | 2.45% |
Shipping Carriers Distribution
DHL accounts for 18.5% of displayed detection occurrences (29 occurrences) , followed by UPS (15.9%) and GLS (12.7%) .
Base: 157 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
29 occurrences
25 occurrences
20 occurrences
19 occurrences
15 occurrences
11 occurrences
11 occurrences
11 occurrences
8 occurrences
8 occurrences
Visual Distribution
29 occurrences
25 occurrences
20 occurrences
19 occurrences
15 occurrences
11 occurrences
11 occurrences
11 occurrences
8 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 29 | 18.47% |
| UPS | 25 | 15.92% |
| GLS | 20 | 12.74% |
| DPD | 19 | 12.10% |
| USPS | 15 | 9.55% |
| Mondial Relay | 11 | 7.01% |
| FedEx | 11 | 7.01% |
| Colissimo | 11 | 7.01% |
| InPost | 8 | 5.10% |
| Royal Mail | 8 | 5.10% |
Store Launch Timeline
Over the past 12 months, 181 new stores were launched in Tally , with the highest activity in 2026-05 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
14 stores launched
22 stores launched
10 stores launched
17 stores launched
16 stores launched
14 stores launched
14 stores launched
12 stores launched
17 stores launched
18 stores launched
13 stores launched
Monthly Trend
7.7% of last 12 months
7.7% of last 12 months
12.2% of last 12 months
5.5% of last 12 months
9.4% of last 12 months
8.8% of last 12 months
7.7% of last 12 months
7.7% of last 12 months
6.6% of last 12 months
9.4% of last 12 months
9.9% of last 12 months
7.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 14 | 7.73% |
| 2026-04 | 14 | 7.73% |
| 2026-03 | 22 | 12.15% |
| 2026-02 | 10 | 5.52% |
| 2026-01 | 17 | 9.39% |
| 2025-12 | 16 | 8.84% |
| 2025-11 | 14 | 7.73% |
| 2025-10 | 14 | 7.73% |
| 2025-09 | 12 | 6.63% |
| 2025-08 | 17 | 9.39% |
| 2025-07 | 18 | 9.94% |
| 2025-06 | 13 | 7.18% |
Active Stores by Launch Year
Currently, 931 active stores in Tally are tracked in our database , with the most stores launched in 2026 (80 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
80 active stores
180 active stores
107 active stores
75 active stores
71 active stores
64 active stores
50 active stores
32 active stores
46 active stores
44 active stores
27 active stores
19 active stores
12 active stores
26 active stores
11 active stores
Distribution by Launch Year
8.6% of tracked active stores
19.3% of tracked active stores
11.5% of tracked active stores
8.1% of tracked active stores
7.6% of tracked active stores
6.9% of tracked active stores
5.4% of tracked active stores
3.4% of tracked active stores
4.9% of tracked active stores
4.7% of tracked active stores
2.9% of tracked active stores
2.0% of tracked active stores
1.3% of tracked active stores
2.8% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 80 | 8.59% |
| 2025 | 180 | 19.33% |
| 2024 | 107 | 11.49% |
| 2023 | 75 | 8.06% |
| 2022 | 71 | 7.63% |
| 2021 | 64 | 6.87% |
| 2020 | 50 | 5.37% |
| 2019 | 32 | 3.44% |
| 2018 | 46 | 4.94% |
| 2017 | 44 | 4.73% |
| 2016 | 27 | 2.90% |
| 2015 | 19 | 2.04% |
| 2014 | 12 | 1.29% |
| 2013 | 26 | 2.79% |
| 2012 | 11 | 1.18% |
Geographic Distribution
United States stores with 21.1% (197 active verified stores) , followed by France (15.2%) and United Kingdom (4.6%) .
Base: 935 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
197 active verified stores
142 active verified stores
43 active verified stores
38 active verified stores
38 active verified stores
34 active verified stores
33 active verified stores
31 active verified stores
28 active verified stores
27 active verified stores
Visual Distribution
197 active verified stores
142 active verified stores
43 active verified stores
38 active verified stores
38 active verified stores
34 active verified stores
33 active verified stores
31 active verified stores
28 active verified stores
27 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 197 | 21.07% |
| France | 142 | 15.19% |
| United Kingdom | 43 | 4.60% |
| Germany | 38 | 4.06% |
| India | 38 | 4.06% |
| Italy | 34 | 3.64% |
| Canada | 33 | 3.53% |
| South Korea | 31 | 3.32% |
| Australia | 28 | 2.99% |
| Spain | 27 | 2.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Custom - Gifts & Special Occasions
Magento - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Sellvio E-commerce Platform - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9k | 100.00% |
| Emails | 1.5k | 51.52% |
| Phones | 898 | 31.03% |
| Ecommerce platform | 2.8k | 98.31% |
| Couriers | 219 | 7.57% |
| Payment Providers | 485 | 16.76% |
| Categories | 885 | 30.58% |
| Social Media | 2.3k | 79.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Tally e-commerce landscape:
Analyze 935 verified e-commerce stores on Tally - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Tally e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Tally e-commerce intelligence?
-
We track 935 verified Tally e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.0% of displayed detection occurrences (705 occurrences) , followed by Facebook (23.5%) and TikTok (11.8%) .
Base: 2,136 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
705 occurrences
501 occurrences
252 occurrences
251 occurrences
152 occurrences
101 occurrences
72 occurrences
47 occurrences
40 occurrences
15 occurrences
Visual Distribution
705 occurrences
501 occurrences
252 occurrences
251 occurrences
152 occurrences
101 occurrences
72 occurrences
47 occurrences
40 occurrences
15 occurrences