Taboola Technology Adoption in E-commerce
Discover 301 verified e-commerce stores using Taboola. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 495 domains. 301 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
301 verified active stores out of 495 detected · 60.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 38.2% of stores with physical delivery (115 stores) , followed by Shopify (31.6%) and Magento (14.0%) .
Base: 301 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
115 stores
95 stores
42 stores
34 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
115 stores
95 stores
42 stores
34 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 115 | 38.21% |
| Shopify | 95 | 31.56% |
| Magento | 42 | 13.95% |
| Custom | 34 | 11.30% |
| EC-CUBE | 2 | 0.66% |
| OpenCart | 2 | 0.66% |
| BigCommerce | 2 | 0.66% |
| PrestaShop | 1 | 0.33% |
| ContentSpeed, WooCommerce | 1 | 0.33% |
| SAP Commerce Cloud | 1 | 0.33% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 49.1% share of detected Taboola e-commerce signals (243) , with Shopify at 21.4% and Magento at 11.1% (June 2026) .
Base: 495 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
243 websites
106 websites
55 websites
34 websites
2 websites
2 websites
3 websites
1 websites
1 websites
1 websites
Visual Distribution
243 websites
106 websites
55 websites
34 websites
2 websites
2 websites
3 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 243 | 49.09% |
| Shopify | 106 | 21.41% |
| Magento | 55 | 11.11% |
| Custom | 34 | 6.87% |
| EC-CUBE | 2 | 0.40% |
| OpenCart | 2 | 0.40% |
| BigCommerce | 3 | 0.61% |
| PrestaShop | 1 | 0.20% |
| ContentSpeed, WooCommerce | 1 | 0.20% |
| SAP Commerce Cloud | 1 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 22.9% of all stores (69 stores) , followed by Health & Beauty (21.6%) and Home & Garden (9.3%) .
Base: 301 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
69 stores
65 stores
28 stores
20 stores
13 stores
13 stores
10 stores
8 stores
8 stores
6 stores
Visual Distribution
69 stores
65 stores
28 stores
20 stores
13 stores
13 stores
10 stores
8 stores
8 stores
6 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 69 | 22.92% |
| Health & Beauty | 65 | 21.59% |
| Home & Garden | 28 | 9.30% |
| Gifts & Special Occasions | 20 | 6.64% |
| Sporting Goods & Outdoor Gear | 13 | 4.32% |
| Electronics & Technology | 13 | 4.32% |
| Food & Beverages | 10 | 3.32% |
| Jewelry & Watches | 8 | 2.66% |
| Furniture & Home Decor | 8 | 2.66% |
| Vehicles & Parts | 6 | 1.99% |
Payment Providers Distribution
PayPal accounts for 30.6% of displayed detection occurrences (37 occurrences) , followed by Apple Pay (11.6%) and Google Pay (9.9%) .
Base: 121 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
37 occurrences
14 occurrences
12 occurrences
12 occurrences
11 occurrences
10 occurrences
10 occurrences
6 occurrences
5 occurrences
4 occurrences
Visual Distribution
37 occurrences
14 occurrences
12 occurrences
12 occurrences
11 occurrences
10 occurrences
10 occurrences
6 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 37 | 30.58% |
| Apple Pay | 14 | 11.57% |
| Google Pay | 12 | 9.92% |
| Klarna | 12 | 9.92% |
| MasterCard | 11 | 9.09% |
| American Express | 10 | 8.26% |
| Stripe Connect | 10 | 8.26% |
| VISA | 6 | 4.96% |
| JCB | 5 | 4.13% |
| Amazon Pay | 4 | 3.31% |
Shipping Carriers Distribution
DHL accounts for 22.0% of displayed detection occurrences (13 occurrences) , followed by UPS (18.6%) and FedEx (15.3%) .
Base: 59 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
13 occurrences
11 occurrences
9 occurrences
7 occurrences
5 occurrences
3 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 13 | 22.03% |
| UPS | 11 | 18.64% |
| FedEx | 9 | 15.25% |
| USPS | 7 | 11.86% |
| Royal Mail | 5 | 8.47% |
| GLS | 3 | 5.08% |
| Correios | 3 | 5.08% |
| Estes | 3 | 5.08% |
| Colissimo | 3 | 5.08% |
| Delhivery | 2 | 3.39% |
Store Launch Timeline
Over the past 12 months, 51 new stores were launched in Taboola , with the highest activity in 2026-04 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
10 stores launched
2 stores launched
6 stores launched
15 stores launched
2 stores launched
5 stores launched
6 stores launched
1 stores launched
1 stores launched
Monthly Trend
5.9% of last 12 months
19.6% of last 12 months
3.9% of last 12 months
11.8% of last 12 months
29.4% of last 12 months
3.9% of last 12 months
9.8% of last 12 months
11.8% of last 12 months
2.0% of last 12 months
2.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3 | 5.88% |
| 2026-03 | 10 | 19.61% |
| 2026-02 | 2 | 3.92% |
| 2026-01 | 6 | 11.76% |
| 2025-11 | 15 | 29.41% |
| 2025-10 | 2 | 3.92% |
| 2025-09 | 5 | 9.80% |
| 2025-08 | 6 | 11.76% |
| 2025-07 | 1 | 1.96% |
| 2025-06 | 1 | 1.96% |
Active Stores by Launch Year
Currently, 296 active stores in Taboola are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
35 active stores
17 active stores
18 active stores
15 active stores
17 active stores
19 active stores
21 active stores
19 active stores
18 active stores
8 active stores
11 active stores
10 active stores
9 active stores
5 active stores
Distribution by Launch Year
7.1% of tracked active stores
11.8% of tracked active stores
5.7% of tracked active stores
6.1% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
6.4% of tracked active stores
7.1% of tracked active stores
6.4% of tracked active stores
6.1% of tracked active stores
2.7% of tracked active stores
3.7% of tracked active stores
3.4% of tracked active stores
3.0% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 21 | 7.09% |
| 2025 | 35 | 11.82% |
| 2024 | 17 | 5.74% |
| 2023 | 18 | 6.08% |
| 2022 | 15 | 5.07% |
| 2021 | 17 | 5.74% |
| 2020 | 19 | 6.42% |
| 2019 | 21 | 7.09% |
| 2018 | 19 | 6.42% |
| 2017 | 18 | 6.08% |
| 2016 | 8 | 2.70% |
| 2015 | 11 | 3.72% |
| 2014 | 10 | 3.38% |
| 2013 | 9 | 3.04% |
| 2012 | 5 | 1.69% |
Geographic Distribution
United States stores with 27.6% (83 active verified stores) , followed by Germany (10.6%) and Israel (9.6%) .
Base: 301 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
83 active verified stores
32 active verified stores
29 active verified stores
28 active verified stores
13 active verified stores
13 active verified stores
13 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
Visual Distribution
83 active verified stores
32 active verified stores
29 active verified stores
28 active verified stores
13 active verified stores
13 active verified stores
13 active verified stores
8 active verified stores
7 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 83 | 27.57% |
| Germany | 32 | 10.63% |
| Israel | 29 | 9.63% |
| Indonesia | 28 | 9.30% |
| Turkey | 13 | 4.32% |
| United Kingdom | 13 | 4.32% |
| India | 13 | 4.32% |
| France | 8 | 2.66% |
| Spain | 7 | 2.33% |
| Hungary | 7 | 2.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Shopify - Clothing & Accessories
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 495 | 100.00% |
| Emails | 147 | 29.70% |
| Phones | 206 | 41.62% |
| Ecommerce platform | 467 | 94.34% |
| Couriers | 54 | 10.91% |
| Payment Providers | 84 | 16.97% |
| Categories | 265 | 53.54% |
| Social Media | 363 | 73.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Taboola e-commerce landscape:
Analyze 301 verified e-commerce stores on Taboola - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Taboola e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Taboola e-commerce intelligence?
-
We track 301 verified Taboola e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 24.8% of displayed detection occurrences (223 occurrences) , followed by Instagram (24.0%) and YouTube (14.6%) .
Base: 900 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
223 occurrences
216 occurrences
131 occurrences
78 occurrences
77 occurrences
65 occurrences
63 occurrences
25 occurrences
19 occurrences
3 occurrences
Visual Distribution
223 occurrences
216 occurrences
131 occurrences
78 occurrences
77 occurrences
65 occurrences
63 occurrences
25 occurrences
19 occurrences
3 occurrences