SiteGround Technology Adoption in E-commerce
Discover 41.6k verified e-commerce stores using SiteGround. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 104.8k domains. 41.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
41.6k verified active stores out of 104.8k detected · 39.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 90.5% of stores with physical delivery (37,690 stores) , followed by Custom (4.1%) and PrestaShop (2.6%) .
Base: 41,640 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
37,690 stores
1,709 stores
1,062 stores
325 stores
273 stores
110 stores
71 stores
65 stores
62 stores
36 stores
Visual Distribution
37,690 stores
1,709 stores
1,062 stores
325 stores
273 stores
110 stores
71 stores
65 stores
62 stores
36 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 37690 | 90.51% |
| Custom | 1709 | 4.10% |
| PrestaShop | 1062 | 2.55% |
| OpenCart | 325 | 0.78% |
| Magento | 273 | 0.66% |
| VirtueMart | 110 | 0.26% |
| CS-Cart, CS Cart | 71 | 0.17% |
| HikaShop | 65 | 0.16% |
| CS Cart, CS-Cart | 62 | 0.15% |
| Shopify | 36 | 0.09% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 94.7% share of detected SiteGround e-commerce signals (99,312) , with Custom at 1.6% and PrestaShop at 1.1% (June 2026) .
Base: 104,817 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
99,312 websites
1,709 websites
1,149 websites
410 websites
361 websites
278 websites
80 websites
215 websites
63 websites
79 websites
Visual Distribution
99,312 websites
1,709 websites
1,149 websites
410 websites
361 websites
278 websites
80 websites
215 websites
63 websites
79 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 99312 | 94.75% |
| Custom | 1709 | 1.63% |
| PrestaShop | 1149 | 1.10% |
| OpenCart | 410 | 0.39% |
| Magento | 361 | 0.34% |
| VirtueMart | 278 | 0.27% |
| CS-Cart, CS Cart | 80 | 0.08% |
| HikaShop | 215 | 0.21% |
| CS Cart, CS-Cart | 63 | 0.06% |
| Shopify | 79 | 0.08% |
Categories Distribution
Health & Beauty stores with 15.9% of all stores (6,608 stores) , followed by Clothing & Accessories (14.5%) and Food & Beverages (11.8%) .
Base: 41,640 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,608 stores
6,050 stores
4,912 stores
2,921 stores
2,309 stores
1,908 stores
1,641 stores
1,638 stores
1,582 stores
1,452 stores
Visual Distribution
6,608 stores
6,050 stores
4,912 stores
2,921 stores
2,309 stores
1,908 stores
1,641 stores
1,638 stores
1,582 stores
1,452 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6608 | 15.87% |
| Clothing & Accessories | 6050 | 14.53% |
| Food & Beverages | 4912 | 11.80% |
| Sporting Goods & Outdoor Gear | 2921 | 7.01% |
| Home & Garden | 2309 | 5.55% |
| Arts & Entertainment | 1908 | 4.58% |
| Electronics & Technology | 1641 | 3.94% |
| Business & Industrial | 1638 | 3.93% |
| Toys & Games | 1582 | 3.80% |
| Gifts & Special Occasions | 1452 | 3.49% |
Payment Providers Distribution
PayPal accounts for 33.3% of displayed detection occurrences (6,414 occurrences) , followed by Stripe Connect (16.5%) and MasterCard (13.9%) .
Base: 19,233 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,414 occurrences
3,171 occurrences
2,678 occurrences
2,486 occurrences
1,082 occurrences
891 occurrences
855 occurrences
832 occurrences
467 occurrences
357 occurrences
Visual Distribution
6,414 occurrences
3,171 occurrences
2,678 occurrences
2,486 occurrences
1,082 occurrences
891 occurrences
855 occurrences
832 occurrences
467 occurrences
357 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 6414 | 33.35% |
| Stripe Connect | 3171 | 16.49% |
| MasterCard | 2678 | 13.92% |
| American Express | 2486 | 12.93% |
| Apple Pay | 1082 | 5.63% |
| Klarna | 891 | 4.63% |
| Google Pay | 855 | 4.45% |
| VISA | 832 | 4.33% |
| Bolt | 467 | 2.43% |
| JCB | 357 | 1.86% |
Shipping Carriers Distribution
UPS accounts for 23.1% of displayed detection occurrences (2,662 occurrences) , followed by DHL (18.0%) and USPS (15.0%) .
Base: 11,529 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,662 occurrences
2,076 occurrences
1,735 occurrences
1,629 occurrences
825 occurrences
657 occurrences
639 occurrences
557 occurrences
416 occurrences
333 occurrences
Visual Distribution
2,662 occurrences
2,076 occurrences
1,735 occurrences
1,629 occurrences
825 occurrences
657 occurrences
639 occurrences
557 occurrences
416 occurrences
333 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 2662 | 23.09% |
| DHL | 2076 | 18.01% |
| USPS | 1735 | 15.05% |
| FedEx | 1629 | 14.13% |
| Royal Mail | 825 | 7.16% |
| GLS | 657 | 5.70% |
| DPD | 639 | 5.54% |
| Australia Post | 557 | 4.83% |
| TNT | 416 | 3.61% |
| PostNL | 333 | 2.89% |
Store Launch Timeline
Over the past 12 months, 7,113 new stores were launched in SiteGround , with the highest activity in 2026-05 (967 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
967 stores launched
704 stores launched
694 stores launched
507 stores launched
598 stores launched
552 stores launched
696 stores launched
571 stores launched
561 stores launched
503 stores launched
522 stores launched
238 stores launched
Monthly Trend
13.6% of last 12 months
9.9% of last 12 months
9.8% of last 12 months
7.1% of last 12 months
8.4% of last 12 months
7.8% of last 12 months
9.8% of last 12 months
8.0% of last 12 months
7.9% of last 12 months
7.1% of last 12 months
7.3% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 967 | 13.59% |
| 2026-04 | 704 | 9.90% |
| 2026-03 | 694 | 9.76% |
| 2026-02 | 507 | 7.13% |
| 2026-01 | 598 | 8.41% |
| 2025-12 | 552 | 7.76% |
| 2025-11 | 696 | 9.78% |
| 2025-10 | 571 | 8.03% |
| 2025-09 | 561 | 7.89% |
| 2025-08 | 503 | 7.07% |
| 2025-07 | 522 | 7.34% |
| 2025-06 | 238 | 3.35% |
Active Stores by Launch Year
Currently, 41,586 active stores in SiteGround are tracked in our database , with the most stores launched in 2026 (3,561 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,561 active stores
5,755 active stores
4,273 active stores
3,061 active stores
2,744 active stores
3,413 active stores
3,164 active stores
1,973 active stores
2,108 active stores
1,793 active stores
1,000 active stores
843 active stores
914 active stores
1,141 active stores
653 active stores
Distribution by Launch Year
8.6% of tracked active stores
13.8% of tracked active stores
10.3% of tracked active stores
7.4% of tracked active stores
6.6% of tracked active stores
8.2% of tracked active stores
7.6% of tracked active stores
4.7% of tracked active stores
5.1% of tracked active stores
4.3% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
2.7% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3561 | 8.56% |
| 2025 | 5755 | 13.84% |
| 2024 | 4273 | 10.28% |
| 2023 | 3061 | 7.36% |
| 2022 | 2744 | 6.60% |
| 2021 | 3413 | 8.21% |
| 2020 | 3164 | 7.61% |
| 2019 | 1973 | 4.74% |
| 2018 | 2108 | 5.07% |
| 2017 | 1793 | 4.31% |
| 2016 | 1000 | 2.40% |
| 2015 | 843 | 2.03% |
| 2014 | 914 | 2.20% |
| 2013 | 1141 | 2.74% |
| 2012 | 653 | 1.57% |
Geographic Distribution
United States stores with 26.2% (10,916 active verified stores) , followed by Italy (9.9%) and United Kingdom (8.7%) .
Base: 41,640 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
10,916 active verified stores
4,119 active verified stores
3,636 active verified stores
2,234 active verified stores
1,954 active verified stores
1,425 active verified stores
1,251 active verified stores
1,220 active verified stores
650 active verified stores
636 active verified stores
Visual Distribution
10,916 active verified stores
4,119 active verified stores
3,636 active verified stores
2,234 active verified stores
1,954 active verified stores
1,425 active verified stores
1,251 active verified stores
1,220 active verified stores
650 active verified stores
636 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 10916 | 26.22% |
| Italy | 4119 | 9.89% |
| United Kingdom | 3636 | 8.73% |
| Australia | 2234 | 5.37% |
| Spain | 1954 | 4.69% |
| China | 1425 | 3.42% |
| Netherlands | 1251 | 3.00% |
| Canada | 1220 | 2.93% |
| Germany | 650 | 1.56% |
| France | 636 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
PrestaShop - Health & Beauty
WooCommerce
WooCommerce - Jewelry & Watches
Custom
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
WooCommerce - Arts & Entertainment
WooCommerce - Arts & Entertainment
WooCommerce - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 104.8k | 100.00% |
| Emails | 66.1k | 63.09% |
| Phones | 38.5k | 36.77% |
| Ecommerce platform | 104.4k | 99.61% |
| Couriers | 11.4k | 10.89% |
| Payment Providers | 18.5k | 17.62% |
| Categories | 41.3k | 39.41% |
| Social Media | 66.2k | 63.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SiteGround e-commerce landscape:
Analyze 41.6k verified e-commerce stores on SiteGround - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across SiteGround e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SiteGround e-commerce intelligence?
-
We track 41.6k verified SiteGround e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.9% of displayed detection occurrences (21,255 occurrences) , followed by Instagram (28.6%) and YouTube (9.5%) .
Base: 68,831 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,255 occurrences
19,681 occurrences
6,538 occurrences
4,789 occurrences
4,432 occurrences
3,613 occurrences
3,405 occurrences
2,753 occurrences
2,224 occurrences
141 occurrences
Visual Distribution
21,255 occurrences
19,681 occurrences
6,538 occurrences
4,789 occurrences
4,432 occurrences
3,613 occurrences
3,405 occurrences
2,753 occurrences
2,224 occurrences
141 occurrences