SiteGround Technology Adoption in E-commerce
Discover 45.1k verified e-commerce stores using SiteGround. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 119.5k domains. 45.1k verified as active stores with physical delivery.
· · Next full refresh: April 2026
45.1k verified active stores out of 119.5k detected · 37.7% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 89.8% of stores with physical delivery (40,430 stores) , followed by Custom (4.4%) and PrestaShop (2.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
40,430 stores
2,004 stores
1,307 stores
447 stores
376 stores
174 stores
119 stores
29 stores
29 stores
24 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 40430 | 89.77% |
| Custom | 2004 | 4.45% |
| PrestaShop | 1307 | 2.90% |
| OpenCart | 447 | 0.99% |
| Magento | 376 | 0.83% |
| CS Cart | 174 | 0.39% |
| Shopify | 119 | 0.26% |
| osCommerce | 29 | 0.06% |
| EasyDigitalDownloads, WooCommerce | 29 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 24 | 0.05% |
| EasyDigitalDownloads | 23 | 0.05% |
| Zen Cart | 23 | 0.05% |
| Botble CMS | 21 | 0.05% |
| Ecwid | 18 | 0.04% |
| Drupal Commerce | 11 | 0.02% |
All Stores Distribution
WooCommerce holds 95.0% share of all SiteGround e-commerce stores (113,004) , with Custom at 1.7% and PrestaShop at 1.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
113,004 stores
2,004 stores
1,412 stores
579 stores
480 stores
187 stores
155 stores
42 stores
136 stores
141 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 113004 | 94.96% |
| Custom | 2004 | 1.68% |
| PrestaShop | 1412 | 1.19% |
| OpenCart | 579 | 0.49% |
| Magento | 480 | 0.40% |
| CS Cart | 187 | 0.16% |
| Shopify | 155 | 0.13% |
| osCommerce | 42 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 136 | 0.11% |
| WooCommerce, EasyDigitalDownloads | 141 | 0.12% |
| EasyDigitalDownloads | 690 | 0.58% |
| Zen Cart | 37 | 0.03% |
| Botble CMS | 69 | 0.06% |
| Ecwid | 56 | 0.05% |
| Drupal Commerce | 15 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 20.2% of all stores (6,837 stores) , followed by Health & Beauty (19.6%) and Food & Beverages (12.8%) .
Base: 33,861 AI-verified stores with physical delivery and detected product categories (75.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,837 stores
6,643 stores
4,346 stores
2,563 stores
2,026 stores
1,855 stores
1,800 stores
1,205 stores
1,155 stores
1,099 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6837 | 20.19% |
| Health & Beauty | 6643 | 19.62% |
| Food & Beverages | 4346 | 12.83% |
| Electronics & Technology | 2563 | 7.57% |
| Home & Garden | 2026 | 5.98% |
| Furniture & Home Decor | 1855 | 5.48% |
| Jewelry & Watches | 1800 | 5.32% |
| Arts & Entertainment | 1205 | 3.56% |
| Gifts & Special Occasions | 1155 | 3.41% |
| Vehicles & Parts | 1099 | 3.25% |
| Sporting Goods & Outdoor Gear | 1023 | 3.02% |
| Business & Industrial | 992 | 2.93% |
| Tools & Hardware | 975 | 2.88% |
| Pets & Pet Supplies | 813 | 2.40% |
| Toys & Games | 529 | 1.56% |
Payment Providers Distribution
PayPal leads with 32.1% among AI-verified physical stores (7,245 stores) , followed by Stripe Connect (14.7%) and MasterCard (13.9%) .
Base: 21,269 AI-verified physical stores with detectable payment providers (17.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,245 stores
3,311 stores
3,138 stores
2,872 stores
1,034 stores
1,030 stores
929 stores
769 stores
566 stores
424 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7245 | 32.07% |
| Stripe Connect | 3311 | 14.66% |
| MasterCard | 3138 | 13.89% |
| American Express | 2872 | 12.71% |
| Klarna | 1034 | 4.58% |
| Apple Pay | 1030 | 4.56% |
| VISA | 929 | 4.11% |
| Google Pay | 769 | 3.40% |
| Bolt | 566 | 2.51% |
| JCB | 424 | 1.88% |
| Mollie | 270 | 1.20% |
| Bancontact | 257 | 1.14% |
| iDEAL | 256 | 1.13% |
| PostePay | 255 | 1.13% |
| BitCoin | 232 | 1.03% |
Shipping Carriers Distribution
UPS leads with 21.0% among AI-verified physical stores (3,138 stores) , followed by DHL (16.1%) and USPS (13.0%) .
Base: 13,452 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,138 stores
2,411 stores
1,939 stores
1,878 stores
1,068 stores
750 stores
736 stores
682 stores
572 stores
390 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 3138 | 21.02% |
| DHL | 2411 | 16.15% |
| USPS | 1939 | 12.99% |
| FedEx | 1878 | 12.58% |
| Royal Mail | 1068 | 7.15% |
| GLS | 750 | 5.02% |
| DPD | 736 | 4.93% |
| Australia Post | 682 | 4.57% |
| TNT | 572 | 3.83% |
| PostNL | 390 | 2.61% |
| Correos | 355 | 2.38% |
| Canada Post | 300 | 2.01% |
| Hermes | 265 | 1.77% |
| Speedy | 226 | 1.51% |
| BRT | 222 | 1.49% |
Store Launch Timeline
Over the past 12 months, 7,776 new stores were launched in SiteGround , with the highest activity in 2026-02 (528 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
528 stores launched
744 stores launched
641 stores launched
775 stores launched
607 stores launched
743 stores launched
596 stores launched
652 stores launched
620 stores launched
647 stores launched
667 stores launched
556 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 528 | 6.79% |
| 2026-01 | 744 | 9.57% |
| 2025-12 | 641 | 8.24% |
| 2025-11 | 775 | 9.97% |
| 2025-10 | 607 | 7.81% |
| 2025-09 | 743 | 9.56% |
| 2025-08 | 596 | 7.66% |
| 2025-07 | 652 | 8.38% |
| 2025-06 | 620 | 7.97% |
| 2025-05 | 647 | 8.32% |
| 2025-04 | 667 | 8.58% |
| 2025-03 | 556 | 7.15% |
Active Stores by Launch Year
Currently, 45,046 active stores in SiteGround are tracked in our database , with the most stores launched in 2026 (1,357 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,357 active stores
7,544 active stores
5,049 active stores
3,488 active stores
2,958 active stores
3,686 active stores
3,520 active stores
2,191 active stores
2,395 active stores
1,971 active stores
1,118 active stores
961 active stores
995 active stores
1,251 active stores
723 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1357 | 3.01% |
| 2025 | 7544 | 16.75% |
| 2024 | 5049 | 11.21% |
| 2023 | 3488 | 7.74% |
| 2022 | 2958 | 6.57% |
| 2021 | 3686 | 8.18% |
| 2020 | 3520 | 7.81% |
| 2019 | 2191 | 4.86% |
| 2018 | 2395 | 5.32% |
| 2017 | 1971 | 4.38% |
| 2016 | 1118 | 2.48% |
| 2015 | 961 | 2.13% |
| 2014 | 995 | 2.21% |
| 2013 | 1251 | 2.78% |
| 2012 | 723 | 1.61% |
| 2011 | 791 | 1.76% |
| 2010 | 629 | 1.40% |
| 2009 | 613 | 1.36% |
| 2008 | 491 | 1.09% |
| 2007 | 450 | 1.00% |
| 2006 | 334 | 0.74% |
| 2005 | 300 | 0.67% |
| 2004 | 439 | 0.97% |
| 2003 | 337 | 0.75% |
| 2002 | 293 | 0.65% |
| 2001 | 365 | 0.81% |
| 2000 | 292 | 0.65% |
| 1999 | 227 | 0.50% |
| 1998 | 159 | 0.35% |
| 1997 | 71 | 0.16% |
| 1996 | 42 | 0.09% |
| 1995 | 6 | 0.01% |
Geographic Distribution
United States leads with 34.6% (12,392 AI-verified stores) , followed by Italy (12.3%) and United Kingdom (11.5%) .
Base: 35,786 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,392 AI-verified stores
4,388 AI-verified stores
4,132 AI-verified stores
2,492 AI-verified stores
1,986 AI-verified stores
1,502 AI-verified stores
1,420 AI-verified stores
1,362 AI-verified stores
866 AI-verified stores
672 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 12392 | 34.63% |
| Italy | 4388 | 12.26% |
| United Kingdom | 4132 | 11.55% |
| Australia | 2492 | 6.96% |
| Spain | 1986 | 5.55% |
| China | 1502 | 4.20% |
| Netherlands | 1420 | 3.97% |
| Canada | 1362 | 3.81% |
| Germany | 866 | 2.42% |
| France | 672 | 1.88% |
| Mexico | 654 | 1.83% |
| Ireland | 606 | 1.69% |
| Chile | 600 | 1.68% |
| Greece | 429 | 1.20% |
| Israel | 422 | 1.18% |
| Hong Kong | 417 | 1.17% |
| India | 388 | 1.08% |
| Colombia | 361 | 1.01% |
| Brazil | 351 | 0.98% |
| Singapore | 346 | 0.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce
WooCommerce
WooCommerce - Jewelry & Watches
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Food & Beverages
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 119.5k | 100.00% |
| Emails | 76.2k | 63.72% |
| Phones | 25.9k | 21.66% |
| Ecommerce platform | 119.3k | 99.78% |
| Couriers | 13.5k | 11.25% |
| Payment Providers | 21.3k | 17.79% |
| Categories | 39.6k | 33.13% |
| Social Media | 75.3k | 63.03% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SiteGround e-commerce landscape:
Analyze 45.1k verified e-commerce stores on SiteGround - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across SiteGround e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SiteGround e-commerce intelligence?
-
We track 45.1k verified SiteGround e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.7% among stores with at least one detectable social profile (23,477 stores) , followed by Instagram (28.1%) and YouTube (9.4%) .
Base: 75,339 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,477 stores
21,471 stores
7,213 stores
5,792 stores
4,999 stores
4,159 stores
3,662 stores
3,049 stores
2,462 stores
160 stores
Visual Distribution