SiteGround Technology Adoption in E-commerce

Discover 45.1k verified e-commerce stores using SiteGround. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 119.5k domains. 45.1k verified as active stores with physical delivery.

· · Next full refresh: April 2026

45.1k verified active stores out of 119.5k detected · 37.7% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 89.8% of stores with physical delivery (40,430 stores) , followed by Custom (4.4%) and PrestaShop (2.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

40,430 stores

2,004 stores

1,307 stores

447 stores

376 stores

174 stores

119 stores

29 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in SiteGround
Platform Stores with Physical Delivery Percentage
WooCommerce 40430 89.77%
Custom 2004 4.45%
PrestaShop 1307 2.90%
OpenCart 447 0.99%
Magento 376 0.83%
CS Cart 174 0.39%
Shopify 119 0.26%
osCommerce 29 0.06%
EasyDigitalDownloads, WooCommerce 29 0.06%
WooCommerce, EasyDigitalDownloads 24 0.05%
EasyDigitalDownloads 23 0.05%
Zen Cart 23 0.05%
Botble CMS 21 0.05%
Ecwid 18 0.04%
Drupal Commerce 11 0.02%

Categories Distribution

Clothing & Accessories leads with 20.2% of all stores (6,837 stores) , followed by Health & Beauty (19.6%) and Food & Beverages (12.8%) .

Base: 33,861 AI-verified stores with physical delivery and detected product categories (75.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.2%

6,837 stores

Health & Beauty 19.6%

6,643 stores

Food & Beverages 12.8%

4,346 stores

Electronics & Technology 7.6%

2,563 stores

Home & Garden 6.0%

2,026 stores

Furniture & Home Decor 5.5%

1,855 stores

Jewelry & Watches 5.3%

1,800 stores

Arts & Entertainment 3.6%

1,205 stores

Gifts & Special Occasions 3.4%

1,155 stores

Vehicles & Parts 3.2%

1,099 stores

Visual Distribution

Distribution of top 10 SiteGround store categories (March 2026)
Distribution of categories in SiteGround e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 6837 20.19%
Health & Beauty 6643 19.62%
Food & Beverages 4346 12.83%
Electronics & Technology 2563 7.57%
Home & Garden 2026 5.98%
Furniture & Home Decor 1855 5.48%
Jewelry & Watches 1800 5.32%
Arts & Entertainment 1205 3.56%
Gifts & Special Occasions 1155 3.41%
Vehicles & Parts 1099 3.25%
Sporting Goods & Outdoor Gear 1023 3.02%
Business & Industrial 992 2.93%
Tools & Hardware 975 2.88%
Pets & Pet Supplies 813 2.40%
Toys & Games 529 1.56%

Payment Providers Distribution

PayPal leads with 32.1% among AI-verified physical stores (7,245 stores) , followed by Stripe Connect (14.7%) and MasterCard (13.9%) .

Base: 21,269 AI-verified physical stores with detectable payment providers (17.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.1%

7,245 stores

3,311 stores

3,138 stores

2,872 stores

1,034 stores

1,030 stores

VISA 4.1%

929 stores

769 stores

Bolt 2.5%

566 stores

JCB 1.9%

424 stores

Visual Distribution

Distribution of top 10 SiteGround payment providers (March 2026)
Distribution of payment providers in SiteGround e-commerce stores
Payment Provider Store Count Market Share
PayPal 7245 32.07%
Stripe Connect 3311 14.66%
MasterCard 3138 13.89%
American Express 2872 12.71%
Klarna 1034 4.58%
Apple Pay 1030 4.56%
VISA 929 4.11%
Google Pay 769 3.40%
Bolt 566 2.51%
JCB 424 1.88%
Mollie 270 1.20%
Bancontact 257 1.14%
iDEAL 256 1.13%
PostePay 255 1.13%
BitCoin 232 1.03%

Shipping Carriers Distribution

UPS leads with 21.0% among AI-verified physical stores (3,138 stores) , followed by DHL (16.1%) and USPS (13.0%) .

Base: 13,452 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.0%

3,138 stores

DHL 16.1%

2,411 stores

USPS 13.0%

1,939 stores

FedEx 12.6%

1,878 stores

1,068 stores

GLS 5.0%

750 stores

DPD 4.9%

736 stores

682 stores

TNT 3.8%

572 stores

390 stores

Visual Distribution

Distribution of top 10 SiteGround shipping carriers (March 2026)
Distribution of shipping carriers in SiteGround e-commerce stores
Shipping Carrier Store Count Market Share
UPS 3138 21.02%
DHL 2411 16.15%
USPS 1939 12.99%
FedEx 1878 12.58%
Royal Mail 1068 7.15%
GLS 750 5.02%
DPD 736 4.93%
Australia Post 682 4.57%
TNT 572 3.83%
PostNL 390 2.61%
Correos 355 2.38%
Canada Post 300 2.01%
Hermes 265 1.77%
Speedy 226 1.51%
BRT 222 1.49%

Store Launch Timeline

Over the past 12 months, 7,776 new stores were launched in SiteGround , with the highest activity in 2026-02 (528 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.8%

528 stores launched

2026-01 9.6%

744 stores launched

2025-12 8.2%

641 stores launched

2025-11 10.0%

775 stores launched

2025-10 7.8%

607 stores launched

2025-09 9.6%

743 stores launched

2025-08 7.7%

596 stores launched

2025-07 8.4%

652 stores launched

2025-06 8.0%

620 stores launched

2025-05 8.3%

647 stores launched

2025-04 8.6%

667 stores launched

2025-03 7.2%

556 stores launched

Monthly Trend

Monthly store launches in SiteGround (March 2026)
Monthly store launches in SiteGround over the past 12 months
Month Stores Launched Percentage
2026-02 528 6.79%
2026-01 744 9.57%
2025-12 641 8.24%
2025-11 775 9.97%
2025-10 607 7.81%
2025-09 743 9.56%
2025-08 596 7.66%
2025-07 652 8.38%
2025-06 620 7.97%
2025-05 647 8.32%
2025-04 667 8.58%
2025-03 556 7.15%

Active Stores by Launch Year

Currently, 45,046 active stores in SiteGround are tracked in our database , with the most stores launched in 2026 (1,357 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.0%

1,357 active stores

2025 16.7%

7,544 active stores

2024 11.2%

5,049 active stores

2023 7.7%

3,488 active stores

2022 6.6%

2,958 active stores

2021 8.2%

3,686 active stores

2020 7.8%

3,520 active stores

2019 4.9%

2,191 active stores

2018 5.3%

2,395 active stores

2017 4.4%

1,971 active stores

2016 2.5%

1,118 active stores

2015 2.1%

961 active stores

2014 2.2%

995 active stores

2013 2.8%

1,251 active stores

2012 1.6%

723 active stores

Distribution by Launch Year

Active stores in SiteGround by original launch year (March 2026)
Active stores in SiteGround by launch year
Launch Year Active Stores Percentage
2026 1357 3.01%
2025 7544 16.75%
2024 5049 11.21%
2023 3488 7.74%
2022 2958 6.57%
2021 3686 8.18%
2020 3520 7.81%
2019 2191 4.86%
2018 2395 5.32%
2017 1971 4.38%
2016 1118 2.48%
2015 961 2.13%
2014 995 2.21%
2013 1251 2.78%
2012 723 1.61%
2011 791 1.76%
2010 629 1.40%
2009 613 1.36%
2008 491 1.09%
2007 450 1.00%
2006 334 0.74%
2005 300 0.67%
2004 439 0.97%
2003 337 0.75%
2002 293 0.65%
2001 365 0.81%
2000 292 0.65%
1999 227 0.50%
1998 159 0.35%
1997 71 0.16%
1996 42 0.09%
1995 6 0.01%

Social Media Usage

Facebook leads with 30.7% among stores with at least one detectable social profile (23,477 stores) , followed by Instagram (28.1%) and YouTube (9.4%) .

Base: 75,339 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.7%

23,477 stores

Instagram 28.1%

21,471 stores

YouTube 9.4%

7,213 stores

Twitter 7.6%

5,792 stores

LinkedIn 6.5%

4,999 stores

Pinterest 5.4%

4,159 stores

TikTok 4.8%

3,662 stores

X 4.0%

3,049 stores

WhatsApp 3.2%

2,462 stores

Reddit 0.2%

160 stores

Visual Distribution

Distribution of social media platforms in SiteGround (March 2026)
Distribution of social media platforms in SiteGround e-commerce stores
Social Platform Store Count Market Share
Facebook 23477 30.71%
Instagram 21471 28.09%
YouTube 7213 9.44%
Twitter 5792 7.58%
LinkedIn 4999 6.54%
Pinterest 4159 5.44%
TikTok 3662 4.79%
X 3049 3.99%
WhatsApp 2462 3.22%
Reddit 160 0.21%

Geographic Distribution

United States leads with 34.6% (12,392 AI-verified stores) , followed by Italy (12.3%) and United Kingdom (11.5%) .

Base: 35,786 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

12,392 AI-verified stores

Italy 12.3%

4,388 AI-verified stores

4,132 AI-verified stores

2,492 AI-verified stores

Spain 5.5%

1,986 AI-verified stores

China 4.2%

1,502 AI-verified stores

1,420 AI-verified stores

1,362 AI-verified stores

866 AI-verified stores

672 AI-verified stores

Visual Distribution

Geographic distribution of stores using SiteGround (March 2026)
Geographic distribution of stores using SiteGround
Country AI-Verified Store Count Market Share
United States 12392 34.63%
Italy 4388 12.26%
United Kingdom 4132 11.55%
Australia 2492 6.96%
Spain 1986 5.55%
China 1502 4.20%
Netherlands 1420 3.97%
Canada 1362 3.81%
Germany 866 2.42%
France 672 1.88%
Mexico 654 1.83%
Ireland 606 1.69%
Chile 600 1.68%
Greece 429 1.20%
Israel 422 1.18%
Hong Kong 417 1.17%
India 388 1.08%
Colombia 361 1.01%
Brazil 351 0.98%
Singapore 346 0.97%

Data Coverage

Field Rows count Coverage
Website 119.5k 100.00%
Emails 76.2k 63.72%
Phones 25.9k 21.66%
Ecommerce platform 119.3k 99.78%
Couriers 13.5k 11.25%
Payment Providers 21.3k 17.79%
Categories 39.6k 33.13%
Social Media 75.3k 63.03%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the SiteGround e-commerce landscape:

Analyze 45.1k verified e-commerce stores on SiteGround - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across SiteGround e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the SiteGround e-commerce intelligence?

We track 45.1k verified SiteGround e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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