SiteGround Technology Adoption in E-commerce
Discover 72.8k e-commerce stores using SiteGround. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 78.2% of stores with physical delivery (56,856 stores) , followed by Custom (17.6%) and PrestaShop (2.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
56,856 stores
12,766 stores
1,451 stores
450 stores
418 stores
229 stores
189 stores
91 stores
44 stores
40 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 56856 | 78.22% |
| Custom | 12766 | 17.56% |
| PrestaShop | 1451 | 2.00% |
| OpenCart | 450 | 0.62% |
| Magento | 418 | 0.58% |
| Shopify | 229 | 0.32% |
| CS Cart | 189 | 0.26% |
| EasyDigitalDownloads | 91 | 0.13% |
| WooCommerce, EasyDigitalDownloads | 44 | 0.06% |
| EasyDigitalDownloads, WooCommerce | 40 | 0.06% |
| Ecwid | 39 | 0.05% |
| osCommerce | 33 | 0.05% |
| Commerce7 | 32 | 0.04% |
| Zen Cart | 28 | 0.04% |
| Botble CMS | 21 | 0.03% |
All Stores Distribution
WooCommerce holds 87.6% share of all SiteGround e-commerce stores (121,932) , with Custom at 9.2% and PrestaShop at 1.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
121,932 stores
12,766 stores
1,572 stores
608 stores
545 stores
273 stores
206 stores
717 stores
149 stores
160 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 121932 | 87.61% |
| Custom | 12766 | 9.17% |
| PrestaShop | 1572 | 1.13% |
| OpenCart | 608 | 0.44% |
| Magento | 545 | 0.39% |
| Shopify | 273 | 0.20% |
| CS Cart | 206 | 0.15% |
| EasyDigitalDownloads | 717 | 0.52% |
| WooCommerce, EasyDigitalDownloads | 149 | 0.11% |
| EasyDigitalDownloads, WooCommerce | 160 | 0.11% |
| Ecwid | 67 | 0.05% |
| osCommerce | 46 | 0.03% |
| Commerce7 | 39 | 0.03% |
| Zen Cart | 41 | 0.03% |
| Botble CMS | 55 | 0.04% |
Categories Distribution
Health & Beauty leads with 17.4% of all stores (8,904 stores) , followed by Clothing & Accessories (16.1%) and Food & Beverages (12.8%) .
Top 10 Categories
8,904 stores
8,245 stores
6,536 stores
4,352 stores
3,294 stores
2,728 stores
2,625 stores
2,577 stores
2,260 stores
2,223 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 8904 | 17.42% |
| Clothing & Accessories | 8245 | 16.13% |
| Food & Beverages | 6536 | 12.79% |
| Electronics & Technology | 4352 | 8.52% |
| Home & Garden | 3294 | 6.45% |
| Furniture & Home Decor | 2728 | 5.34% |
| Business & Industrial | 2625 | 5.14% |
| Vehicles & Parts | 2577 | 5.04% |
| Arts & Entertainment | 2260 | 4.42% |
| Jewelry & Watches | 2223 | 4.35% |
| Sporting Goods & Outdoor Gear | 1728 | 3.38% |
| Tools & Hardware | 1695 | 3.32% |
| Gifts & Special Occasions | 1569 | 3.07% |
| Pets & Pet Supplies | 1287 | 2.52% |
| Books & Media | 1079 | 2.11% |
Payment Providers Distribution
PayPal leads with 32.5% among AI-verified physical stores (8,025 stores) , followed by Stripe Connect (14.9%) and MasterCard (13.6%) .
Base: 22,685 AI-verified physical stores with detectable payment providers (16.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,025 stores
3,689 stores
3,372 stores
3,154 stores
1,024 stores
992 stores
972 stores
769 stores
756 stores
434 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8025 | 32.48% |
| Stripe Connect | 3689 | 14.93% |
| MasterCard | 3372 | 13.65% |
| American Express | 3154 | 12.77% |
| Apple Pay | 1024 | 4.15% |
| Klarna | 992 | 4.02% |
| VISA | 972 | 3.93% |
| Bolt | 769 | 3.11% |
| Google Pay | 756 | 3.06% |
| JCB | 434 | 1.76% |
| Paddle | 375 | 1.52% |
| BitCoin | 311 | 1.26% |
| Mollie | 295 | 1.19% |
| Bancontact | 273 | 1.11% |
| iDEAL | 263 | 1.06% |
Shipping Carriers Distribution
UPS leads with 21.3% among AI-verified physical stores (3,561 stores) , followed by DHL (16.1%) and USPS (15.5%) .
Base: 14,401 AI-verified physical stores with detectable shipping carriers (10.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,561 stores
2,688 stores
2,598 stores
2,076 stores
1,102 stores
805 stores
771 stores
622 stores
571 stores
417 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 3561 | 21.27% |
| DHL | 2688 | 16.06% |
| USPS | 2598 | 15.52% |
| FedEx | 2076 | 12.40% |
| Royal Mail | 1102 | 6.58% |
| DPD | 805 | 4.81% |
| GLS | 771 | 4.61% |
| Australia Post | 622 | 3.72% |
| TNT | 571 | 3.41% |
| Correos | 417 | 2.49% |
| PostNL | 408 | 2.44% |
| Canada Post | 339 | 2.02% |
| Hermes | 297 | 1.77% |
| Speedy | 274 | 1.64% |
| BRT | 212 | 1.27% |
Store Launch Timeline
Over the past 12 months, 13,701 new stores were launched in SiteGround , with the highest activity in 2025-11 (1,330 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,330 stores launched
1,059 stores launched
1,145 stores launched
1,084 stores launched
1,210 stores launched
1,110 stores launched
1,126 stores launched
1,261 stores launched
1,328 stores launched
1,250 stores launched
1,216 stores launched
582 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1330 | 9.71% |
| 2025-10 | 1059 | 7.73% |
| 2025-09 | 1145 | 8.36% |
| 2025-08 | 1084 | 7.91% |
| 2025-07 | 1210 | 8.83% |
| 2025-06 | 1110 | 8.10% |
| 2025-05 | 1126 | 8.22% |
| 2025-04 | 1261 | 9.20% |
| 2025-03 | 1328 | 9.69% |
| 2025-02 | 1250 | 9.12% |
| 2025-01 | 1216 | 8.88% |
| 2024-12 | 582 | 4.25% |
Active Stores by Launch Year
Currently, 72,698 active stores in SiteGround are tracked in our database , with the most stores launched in 2025 (13,128 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,128 active stores
9,323 active stores
5,967 active stores
4,920 active stores
5,967 active stores
5,186 active stores
3,436 active stores
3,823 active stores
3,093 active stores
1,777 active stores
1,544 active stores
1,627 active stores
2,117 active stores
1,247 active stores
1,255 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 13128 | 18.06% |
| 2024 | 9323 | 12.82% |
| 2023 | 5967 | 8.21% |
| 2022 | 4920 | 6.77% |
| 2021 | 5967 | 8.21% |
| 2020 | 5186 | 7.13% |
| 2019 | 3436 | 4.73% |
| 2018 | 3823 | 5.26% |
| 2017 | 3093 | 4.25% |
| 2016 | 1777 | 2.44% |
| 2015 | 1544 | 2.12% |
| 2014 | 1627 | 2.24% |
| 2013 | 2117 | 2.91% |
| 2012 | 1247 | 1.72% |
| 2011 | 1255 | 1.73% |
| 2010 | 1016 | 1.40% |
| 2009 | 981 | 1.35% |
| 2008 | 779 | 1.07% |
| 2007 | 775 | 1.07% |
| 2006 | 565 | 0.78% |
| 2005 | 492 | 0.68% |
| 2004 | 720 | 0.99% |
| 2003 | 524 | 0.72% |
| 2002 | 509 | 0.70% |
| 2001 | 608 | 0.84% |
| 2000 | 467 | 0.64% |
| 1999 | 372 | 0.51% |
| 1998 | 268 | 0.37% |
| 1997 | 119 | 0.16% |
| 1996 | 79 | 0.11% |
| 1995 | 14 | 0.02% |
Geographic Distribution
United States leads with 32.2% (15,621 AI-verified stores) , followed by United Kingdom (12.1%) and Italy (11.2%) .
Base: 48,529 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,621 AI-verified stores
5,892 AI-verified stores
5,427 AI-verified stores
3,710 AI-verified stores
3,285 AI-verified stores
2,525 AI-verified stores
2,108 AI-verified stores
1,700 AI-verified stores
1,278 AI-verified stores
981 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 15621 | 32.19% |
| United Kingdom | 5892 | 12.14% |
| Italy | 5427 | 11.18% |
| Spain | 3710 | 7.64% |
| Australia | 3285 | 6.77% |
| China | 2525 | 5.20% |
| Canada | 2108 | 4.34% |
| Netherlands | 1700 | 3.50% |
| Mexico | 1278 | 2.63% |
| Chile | 981 | 2.02% |
| Ireland | 774 | 1.59% |
| Germany | 765 | 1.58% |
| France | 744 | 1.53% |
| India | 695 | 1.43% |
| Argentina | 599 | 1.23% |
| Brazil | 526 | 1.08% |
| Greece | 504 | 1.04% |
| Colombia | 485 | 1.00% |
| Israel | 472 | 0.97% |
| Singapore | 438 | 0.90% |
Featured Stores
Discover the strongest performers and newest entrants in SiteGround's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
WooCommerce — Health & Beauty
WooCommerce
WooCommerce — Health & Beauty
WooCommerce — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 139.8k | 100.00% |
| Emails | 88.2k | 63.08% |
| Phones | 29.6k | 21.20% |
| Ecommerce platform | 139.4k | 99.71% |
| Couriers | 14.4k | 10.30% |
| Payment Providers | 22.7k | 16.22% |
| Categories | 80.5k | 57.56% |
| Social Media | 85.3k | 61.02% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed SiteGround E-commerce Database to:
Gain actionable insights into 72.8k physical stores in SiteGround.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at SiteGround online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the SiteGround E-commerce Database?
-
Our database covers over 72.8k SiteGround physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.5% among stores with at least one detectable social profile (36,256 stores) , followed by Instagram (27.1%) and YouTube (10.3%) .
Base: 85,326 stores with any detectable social profile (61.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
36,256 stores
32,182 stores
12,269 stores
9,816 stores
8,872 stores
5,757 stores
4,990 stores
4,374 stores
3,990 stores
360 stores
Visual Distribution