SiteGround Technology Adoption in E-commerce

Discover 55.8k e-commerce stores using SiteGround. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 91.4% of stores with physical delivery (50,902 stores) , followed by Custom (3.3%) and PrestaShop (2.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

50,902 stores

1,820 stores

1,477 stores

483 stores

430 stores

196 stores

161 stores

41 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in SiteGround
Platform Stores with Physical Delivery Percentage
WooCommerce 50902 91.36%
Custom 1820 3.27%
PrestaShop 1477 2.65%
OpenCart 483 0.87%
Magento 430 0.77%
CS Cart 196 0.35%
Shopify 161 0.29%
EasyDigitalDownloads 41 0.07%
EasyDigitalDownloads, WooCommerce 40 0.07%
WooCommerce, EasyDigitalDownloads 40 0.07%
osCommerce 37 0.07%
Ecwid 33 0.06%
Zen Cart 23 0.04%
Botble CMS 18 0.03%
Drupal Commerce 13 0.02%

All Stores Distribution

WooCommerce holds 95.1% share of all SiteGround e-commerce stores (117,606) , with Custom at 1.5% and PrestaShop at 1.2% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

117,606 stores

1,820 stores

1,545 stores

601 stores

530 stores

205 stores

196 stores

679 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in SiteGround
Platform Total Stores Percentage
WooCommerce 117606 95.08%
Custom 1820 1.47%
PrestaShop 1545 1.25%
OpenCart 601 0.49%
Magento 530 0.43%
CS Cart 205 0.17%
Shopify 196 0.16%
EasyDigitalDownloads 679 0.55%
EasyDigitalDownloads, WooCommerce 143 0.12%
WooCommerce, EasyDigitalDownloads 147 0.12%
osCommerce 45 0.04%
Ecwid 61 0.05%
Zen Cart 34 0.03%
Botble CMS 63 0.05%
Drupal Commerce 18 0.01%

Categories Distribution

Clothing & Accessories leads with 18.9% of all stores (7,660 stores) , followed by Health & Beauty (18.9%) and Food & Beverages (12.8%) .

Top 10 Categories

Clothing & Accessories 18.9%

7,660 stores

Health & Beauty 18.9%

7,637 stores

Food & Beverages 12.8%

5,184 stores

Electronics & Technology 7.8%

3,150 stores

Home & Garden 6.0%

2,444 stores

Furniture & Home Decor 5.7%

2,293 stores

Jewelry & Watches 4.9%

1,993 stores

Arts & Entertainment 4.1%

1,673 stores

Business & Industrial 3.7%

1,502 stores

Gifts & Special Occasions 3.4%

1,393 stores

Visual Distribution

Distribution of top 10 SiteGround store categories (January 2026)
Distribution of categories in SiteGround e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 7660 18.94%
Health & Beauty 7637 18.88%
Food & Beverages 5184 12.82%
Electronics & Technology 3150 7.79%
Home & Garden 2444 6.04%
Furniture & Home Decor 2293 5.67%
Jewelry & Watches 1993 4.93%
Arts & Entertainment 1673 4.14%
Business & Industrial 1502 3.71%
Gifts & Special Occasions 1393 3.44%
Vehicles & Parts 1372 3.39%
Sporting Goods & Outdoor Gear 1286 3.18%
Tools & Hardware 1285 3.18%
Pets & Pet Supplies 954 2.36%
Toys & Games 625 1.55%

Payment Providers Distribution

PayPal leads with 32.6% among AI-verified physical stores (7,802 stores) , followed by Stripe Connect (14.7%) and MasterCard (13.9%) .

Base: 21,590 AI-verified physical stores with detectable payment providers (17.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.6%

7,802 stores

3,528 stores

3,324 stores

3,070 stores

1,094 stores

VISA 4.0%

970 stores

966 stores

725 stores

Bolt 2.6%

620 stores

JCB 1.8%

421 stores

Visual Distribution

Distribution of top 10 SiteGround payment providers (January 2026)
Distribution of payment providers in SiteGround e-commerce stores
Payment Provider Store Count Market Share
PayPal 7802 32.56%
Stripe Connect 3528 14.72%
MasterCard 3324 13.87%
American Express 3070 12.81%
Klarna 1094 4.57%
VISA 970 4.05%
Apple Pay 966 4.03%
Google Pay 725 3.03%
Bolt 620 2.59%
JCB 421 1.76%
Paddle 321 1.34%
Mollie 298 1.24%
Bancontact 293 1.22%
iDEAL 269 1.12%
BitCoin 260 1.09%

Shipping Carriers Distribution

UPS leads with 20.8% among AI-verified physical stores (3,356 stores) , followed by DHL (16.5%) and USPS (15.2%) .

Base: 13,731 AI-verified physical stores with detectable shipping carriers (11.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.8%

3,356 stores

DHL 16.5%

2,668 stores

USPS 15.2%

2,450 stores

FedEx 12.4%

1,999 stores

1,120 stores

DPD 4.9%

799 stores

GLS 4.7%

765 stores

640 stores

TNT 3.4%

546 stores

408 stores

Visual Distribution

Distribution of top 10 SiteGround shipping carriers (January 2026)
Distribution of shipping carriers in SiteGround e-commerce stores
Shipping Carrier Store Count Market Share
UPS 3356 20.78%
DHL 2668 16.52%
USPS 2450 15.17%
FedEx 1999 12.38%
Royal Mail 1120 6.93%
DPD 799 4.95%
GLS 765 4.74%
Australia Post 640 3.96%
TNT 546 3.38%
PostNL 408 2.53%
Canada Post 353 2.19%
Correos 327 2.02%
Hermes 270 1.67%
Speedy 243 1.50%
BRT 208 1.29%

Store Launch Timeline

Over the past 12 months, 9,483 new stores were launched in SiteGround , with the highest activity in 2025-12 (795 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.4%

795 stores launched

2025-11 9.0%

852 stores launched

2025-10 7.6%

716 stores launched

2025-09 8.1%

767 stores launched

2025-08 7.3%

692 stores launched

2025-07 8.2%

773 stores launched

2025-06 8.5%

803 stores launched

2025-05 8.9%

845 stores launched

2025-04 9.8%

934 stores launched

2025-03 10.5%

992 stores launched

2025-02 9.6%

914 stores launched

2025-01 4.2%

400 stores launched

Monthly Trend

Monthly store launches in SiteGround (January 2026)
Monthly store launches in SiteGround over the past 12 months
Month Stores Launched Percentage
2025-12 795 8.38%
2025-11 852 8.98%
2025-10 716 7.55%
2025-09 767 8.09%
2025-08 692 7.30%
2025-07 773 8.15%
2025-06 803 8.47%
2025-05 845 8.91%
2025-04 934 9.85%
2025-03 992 10.46%
2025-02 914 9.64%
2025-01 400 4.22%

Active Stores by Launch Year

Currently, 55,742 active stores in SiteGround are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

1 active stores

2025 17.8%

9,941 active stores

2024 12.1%

6,758 active stores

2023 8.1%

4,499 active stores

2022 6.8%

3,807 active stores

2021 8.5%

4,763 active stores

2020 7.9%

4,391 active stores

2019 4.8%

2,670 active stores

2018 5.4%

2,990 active stores

2017 4.3%

2,394 active stores

2016 2.6%

1,426 active stores

2015 2.2%

1,235 active stores

2014 2.1%

1,198 active stores

2013 2.9%

1,633 active stores

2012 1.6%

899 active stores

Distribution by Launch Year

Active stores in SiteGround by original launch year (January 2026)
Active stores in SiteGround by launch year
Launch Year Active Stores Percentage
2026 1 0.00%
2025 9941 17.83%
2024 6758 12.12%
2023 4499 8.07%
2022 3807 6.83%
2021 4763 8.54%
2020 4391 7.88%
2019 2670 4.79%
2018 2990 5.36%
2017 2394 4.29%
2016 1426 2.56%
2015 1235 2.22%
2014 1198 2.15%
2013 1633 2.93%
2012 899 1.61%
2011 973 1.75%
2010 789 1.42%
2009 721 1.29%
2008 597 1.07%
2007 548 0.98%
2006 431 0.77%
2005 367 0.66%
2004 521 0.93%
2003 392 0.70%
2002 359 0.64%
2001 452 0.81%
2000 350 0.63%
1999 278 0.50%
1998 205 0.37%
1997 91 0.16%
1996 55 0.10%
1995 8 0.01%

Social Media Usage

Facebook leads with 30.8% among stores with at least one detectable social profile (29,131 stores) , followed by Instagram (27.9%) and YouTube (9.7%) .

Base: 78,010 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.8%

29,131 stores

Instagram 27.9%

26,397 stores

YouTube 9.7%

9,140 stores

Twitter 7.8%

7,380 stores

LinkedIn 6.8%

6,390 stores

Pinterest 5.3%

5,007 stores

TikTok 4.5%

4,302 stores

X 3.8%

3,643 stores

WhatsApp 3.2%

3,053 stores

Vimeo 0.2%

199 stores

Visual Distribution

Distribution of social media platforms in SiteGround (January 2026)
Distribution of social media platforms in SiteGround e-commerce stores
Social Platform Store Count Market Share
Facebook 29131 30.78%
Instagram 26397 27.89%
YouTube 9140 9.66%
Twitter 7380 7.80%
LinkedIn 6390 6.75%
Pinterest 5007 5.29%
TikTok 4302 4.55%
X 3643 3.85%
WhatsApp 3053 3.23%
Vimeo 199 0.21%

Geographic Distribution

United States leads with 30.8% (11,637 AI-verified stores) , followed by Italy (12.8%) and United Kingdom (12.4%) .

Base: 37,796 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

11,637 AI-verified stores

Italy 12.8%

4,830 AI-verified stores

4,701 AI-verified stores

2,871 AI-verified stores

Spain 5.4%

2,059 AI-verified stores

China 5.1%

1,916 AI-verified stores

1,604 AI-verified stores

1,573 AI-verified stores

831 AI-verified stores

735 AI-verified stores

Visual Distribution

Geographic distribution of stores using SiteGround (January 2026)
Geographic distribution of stores using SiteGround
Country AI-Verified Store Count Market Share
United States 11637 30.79%
Italy 4830 12.78%
United Kingdom 4701 12.44%
Australia 2871 7.60%
Spain 2059 5.45%
China 1916 5.07%
Canada 1604 4.24%
Netherlands 1573 4.16%
Germany 831 2.20%
Mexico 735 1.94%
Chile 689 1.82%
Ireland 689 1.82%
France 633 1.67%
Israel 527 1.39%
Greece 504 1.33%
India 456 1.21%
Hong Kong 419 1.11%
Argentina 387 1.02%
Colombia 370 0.98%
Singapore 365 0.97%

Dataset Coverage

Field Rows count Coverage
Website 124.4k 100.00%
Emails 79.9k 64.24%
Phones 27.3k 21.96%
Ecommerce platform 124.0k 99.61%
Couriers 13.7k 11.03%
Payment Providers 21.6k 17.35%
Categories 71.3k 57.27%
Social Media 78.0k 62.69%

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Frequently Asked Questions

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Our database covers over 55.8k SiteGround physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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