SiteGround Technology Adoption in E-commerce
Discover 55.8k e-commerce stores using SiteGround. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 91.4% of stores with physical delivery (50,902 stores) , followed by Custom (3.3%) and PrestaShop (2.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
50,902 stores
1,820 stores
1,477 stores
483 stores
430 stores
196 stores
161 stores
41 stores
40 stores
40 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 50902 | 91.36% |
| Custom | 1820 | 3.27% |
| PrestaShop | 1477 | 2.65% |
| OpenCart | 483 | 0.87% |
| Magento | 430 | 0.77% |
| CS Cart | 196 | 0.35% |
| Shopify | 161 | 0.29% |
| EasyDigitalDownloads | 41 | 0.07% |
| EasyDigitalDownloads, WooCommerce | 40 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 40 | 0.07% |
| osCommerce | 37 | 0.07% |
| Ecwid | 33 | 0.06% |
| Zen Cart | 23 | 0.04% |
| Botble CMS | 18 | 0.03% |
| Drupal Commerce | 13 | 0.02% |
All Stores Distribution
WooCommerce holds 95.1% share of all SiteGround e-commerce stores (117,606) , with Custom at 1.5% and PrestaShop at 1.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
117,606 stores
1,820 stores
1,545 stores
601 stores
530 stores
205 stores
196 stores
679 stores
143 stores
147 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 117606 | 95.08% |
| Custom | 1820 | 1.47% |
| PrestaShop | 1545 | 1.25% |
| OpenCart | 601 | 0.49% |
| Magento | 530 | 0.43% |
| CS Cart | 205 | 0.17% |
| Shopify | 196 | 0.16% |
| EasyDigitalDownloads | 679 | 0.55% |
| EasyDigitalDownloads, WooCommerce | 143 | 0.12% |
| WooCommerce, EasyDigitalDownloads | 147 | 0.12% |
| osCommerce | 45 | 0.04% |
| Ecwid | 61 | 0.05% |
| Zen Cart | 34 | 0.03% |
| Botble CMS | 63 | 0.05% |
| Drupal Commerce | 18 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 18.9% of all stores (7,660 stores) , followed by Health & Beauty (18.9%) and Food & Beverages (12.8%) .
Top 10 Categories
7,660 stores
7,637 stores
5,184 stores
3,150 stores
2,444 stores
2,293 stores
1,993 stores
1,673 stores
1,502 stores
1,393 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7660 | 18.94% |
| Health & Beauty | 7637 | 18.88% |
| Food & Beverages | 5184 | 12.82% |
| Electronics & Technology | 3150 | 7.79% |
| Home & Garden | 2444 | 6.04% |
| Furniture & Home Decor | 2293 | 5.67% |
| Jewelry & Watches | 1993 | 4.93% |
| Arts & Entertainment | 1673 | 4.14% |
| Business & Industrial | 1502 | 3.71% |
| Gifts & Special Occasions | 1393 | 3.44% |
| Vehicles & Parts | 1372 | 3.39% |
| Sporting Goods & Outdoor Gear | 1286 | 3.18% |
| Tools & Hardware | 1285 | 3.18% |
| Pets & Pet Supplies | 954 | 2.36% |
| Toys & Games | 625 | 1.55% |
Payment Providers Distribution
PayPal leads with 32.6% among AI-verified physical stores (7,802 stores) , followed by Stripe Connect (14.7%) and MasterCard (13.9%) .
Base: 21,590 AI-verified physical stores with detectable payment providers (17.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,802 stores
3,528 stores
3,324 stores
3,070 stores
1,094 stores
970 stores
966 stores
725 stores
620 stores
421 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 7802 | 32.56% |
| Stripe Connect | 3528 | 14.72% |
| MasterCard | 3324 | 13.87% |
| American Express | 3070 | 12.81% |
| Klarna | 1094 | 4.57% |
| VISA | 970 | 4.05% |
| Apple Pay | 966 | 4.03% |
| Google Pay | 725 | 3.03% |
| Bolt | 620 | 2.59% |
| JCB | 421 | 1.76% |
| Paddle | 321 | 1.34% |
| Mollie | 298 | 1.24% |
| Bancontact | 293 | 1.22% |
| iDEAL | 269 | 1.12% |
| BitCoin | 260 | 1.09% |
Shipping Carriers Distribution
UPS leads with 20.8% among AI-verified physical stores (3,356 stores) , followed by DHL (16.5%) and USPS (15.2%) .
Base: 13,731 AI-verified physical stores with detectable shipping carriers (11.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,356 stores
2,668 stores
2,450 stores
1,999 stores
1,120 stores
799 stores
765 stores
640 stores
546 stores
408 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 3356 | 20.78% |
| DHL | 2668 | 16.52% |
| USPS | 2450 | 15.17% |
| FedEx | 1999 | 12.38% |
| Royal Mail | 1120 | 6.93% |
| DPD | 799 | 4.95% |
| GLS | 765 | 4.74% |
| Australia Post | 640 | 3.96% |
| TNT | 546 | 3.38% |
| PostNL | 408 | 2.53% |
| Canada Post | 353 | 2.19% |
| Correos | 327 | 2.02% |
| Hermes | 270 | 1.67% |
| Speedy | 243 | 1.50% |
| BRT | 208 | 1.29% |
Store Launch Timeline
Over the past 12 months, 9,483 new stores were launched in SiteGround , with the highest activity in 2025-12 (795 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
795 stores launched
852 stores launched
716 stores launched
767 stores launched
692 stores launched
773 stores launched
803 stores launched
845 stores launched
934 stores launched
992 stores launched
914 stores launched
400 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 795 | 8.38% |
| 2025-11 | 852 | 8.98% |
| 2025-10 | 716 | 7.55% |
| 2025-09 | 767 | 8.09% |
| 2025-08 | 692 | 7.30% |
| 2025-07 | 773 | 8.15% |
| 2025-06 | 803 | 8.47% |
| 2025-05 | 845 | 8.91% |
| 2025-04 | 934 | 9.85% |
| 2025-03 | 992 | 10.46% |
| 2025-02 | 914 | 9.64% |
| 2025-01 | 400 | 4.22% |
Active Stores by Launch Year
Currently, 55,742 active stores in SiteGround are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
9,941 active stores
6,758 active stores
4,499 active stores
3,807 active stores
4,763 active stores
4,391 active stores
2,670 active stores
2,990 active stores
2,394 active stores
1,426 active stores
1,235 active stores
1,198 active stores
1,633 active stores
899 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.00% |
| 2025 | 9941 | 17.83% |
| 2024 | 6758 | 12.12% |
| 2023 | 4499 | 8.07% |
| 2022 | 3807 | 6.83% |
| 2021 | 4763 | 8.54% |
| 2020 | 4391 | 7.88% |
| 2019 | 2670 | 4.79% |
| 2018 | 2990 | 5.36% |
| 2017 | 2394 | 4.29% |
| 2016 | 1426 | 2.56% |
| 2015 | 1235 | 2.22% |
| 2014 | 1198 | 2.15% |
| 2013 | 1633 | 2.93% |
| 2012 | 899 | 1.61% |
| 2011 | 973 | 1.75% |
| 2010 | 789 | 1.42% |
| 2009 | 721 | 1.29% |
| 2008 | 597 | 1.07% |
| 2007 | 548 | 0.98% |
| 2006 | 431 | 0.77% |
| 2005 | 367 | 0.66% |
| 2004 | 521 | 0.93% |
| 2003 | 392 | 0.70% |
| 2002 | 359 | 0.64% |
| 2001 | 452 | 0.81% |
| 2000 | 350 | 0.63% |
| 1999 | 278 | 0.50% |
| 1998 | 205 | 0.37% |
| 1997 | 91 | 0.16% |
| 1996 | 55 | 0.10% |
| 1995 | 8 | 0.01% |
Geographic Distribution
United States leads with 30.8% (11,637 AI-verified stores) , followed by Italy (12.8%) and United Kingdom (12.4%) .
Base: 37,796 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
11,637 AI-verified stores
4,830 AI-verified stores
4,701 AI-verified stores
2,871 AI-verified stores
2,059 AI-verified stores
1,916 AI-verified stores
1,604 AI-verified stores
1,573 AI-verified stores
831 AI-verified stores
735 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 11637 | 30.79% |
| Italy | 4830 | 12.78% |
| United Kingdom | 4701 | 12.44% |
| Australia | 2871 | 7.60% |
| Spain | 2059 | 5.45% |
| China | 1916 | 5.07% |
| Canada | 1604 | 4.24% |
| Netherlands | 1573 | 4.16% |
| Germany | 831 | 2.20% |
| Mexico | 735 | 1.94% |
| Chile | 689 | 1.82% |
| Ireland | 689 | 1.82% |
| France | 633 | 1.67% |
| Israel | 527 | 1.39% |
| Greece | 504 | 1.33% |
| India | 456 | 1.21% |
| Hong Kong | 419 | 1.11% |
| Argentina | 387 | 1.02% |
| Colombia | 370 | 0.98% |
| Singapore | 365 | 0.97% |
Featured Stores
Discover the strongest performers and newest entrants in SiteGround's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce
WooCommerce - Home & Garden
WooCommerce
WooCommerce - Furniture & Home Decor
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 124.4k | 100.00% |
| Emails | 79.9k | 64.24% |
| Phones | 27.3k | 21.96% |
| Ecommerce platform | 124.0k | 99.61% |
| Couriers | 13.7k | 11.03% |
| Payment Providers | 21.6k | 17.35% |
| Categories | 71.3k | 57.27% |
| Social Media | 78.0k | 62.69% |
Starter Package
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Get instant access to our database
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed SiteGround E-commerce Database to:
Gain actionable insights into 55.8k physical stores in SiteGround.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at SiteGround online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the SiteGround E-commerce Database?
-
Our database covers over 55.8k SiteGround physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.8% among stores with at least one detectable social profile (29,131 stores) , followed by Instagram (27.9%) and YouTube (9.7%) .
Base: 78,010 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
29,131 stores
26,397 stores
9,140 stores
7,380 stores
6,390 stores
5,007 stores
4,302 stores
3,643 stores
3,053 stores
199 stores
Visual Distribution