Sendinblue Technology Adoption in E-commerce

Discover 3.5k verified e-commerce stores using Sendinblue. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 6k domains. 3.5k verified as active stores with physical delivery.

Verified stores
3.5k
active stores with physical delivery
Top country
France
617 verified stores
Top payment signal
PayPal
948 detection occurrences
Top carrier signal
DHL
373 detection occurrences
Top category
Health & Beauty
562 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

3.5k verified active stores out of 6k detected · 58.6% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 59.2% of stores with physical delivery (2,071 stores) , followed by Shopify (11.5%) and Custom (10.9%) .

Base: 3,498 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,071 stores

Shopify 11.5%

404 stores

Custom 10.9%

383 stores

271 stores

116 stores

64 stores

33 stores

31 stores

19 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Sendinblue
Platform Stores with Physical Delivery Percentage
WooCommerce 2071 59.21%
Shopify 404 11.55%
Custom 383 10.95%
PrestaShop 271 7.75%
Magento 116 3.32%
Shopware 64 1.83%
JTL Shop 33 0.94%
BigCommerce 31 0.89%
Squarespace Commerce 19 0.54%
OpenCart 10 0.29%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 70.4% share of detected Sendinblue e-commerce signals (4,199) , with Shopify at 7.7% and Custom at 6.4% (June 2026) .

Base: 5,965 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

4,199 websites

457 websites

383 websites

304 websites

123 websites

69 websites

35 websites

35 websites

173 websites

11 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Sendinblue
Platform Websites with Signals Percentage
WooCommerce 4199 70.39%
Shopify 457 7.66%
Custom 383 6.42%
PrestaShop 304 5.10%
Magento 123 2.06%
Shopware 69 1.16%
JTL Shop 35 0.59%
BigCommerce 35 0.59%
Squarespace Commerce 173 2.90%
OpenCart 11 0.18%

Categories Distribution

Health & Beauty stores with 16.1% of all stores (562 stores) , followed by Food & Beverages (15.1%) and Clothing & Accessories (13.3%) .

Base: 3,498 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 16.1%

562 stores

Food & Beverages 15.1%

528 stores

Clothing & Accessories 13.3%

465 stores

Arts & Entertainment 7.1%

249 stores

Sporting Goods & Outdoor Gear 6.6%

232 stores

Home & Garden 5.9%

207 stores

Jewelry & Watches 4.3%

150 stores

Toys & Games 3.9%

136 stores

Business & Industrial 3.3%

114 stores

Gifts & Special Occasions 2.9%

103 stores

Visual Distribution

Distribution of top 10 Sendinblue store categories (June 2026)
Distribution of categories in Sendinblue e-commerce stores
Category Number of Stores Percentage
Health & Beauty 562 16.07%
Food & Beverages 528 15.09%
Clothing & Accessories 465 13.29%
Arts & Entertainment 249 7.12%
Sporting Goods & Outdoor Gear 232 6.63%
Home & Garden 207 5.92%
Jewelry & Watches 150 4.29%
Toys & Games 136 3.89%
Business & Industrial 114 3.26%
Gifts & Special Occasions 103 2.94%

Payment Providers Distribution

PayPal accounts for 31.3% of displayed detection occurrences (948 occurrences) , followed by Stripe Connect (12.6%) and Klarna (10.0%) .

Base: 3,024 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.3%

948 occurrences

381 occurrences

Klarna 10.0%

301 occurrences

300 occurrences

273 occurrences

261 occurrences

193 occurrences

VISA 5.4%

162 occurrences

SEPA 3.9%

118 occurrences

87 occurrences

Visual Distribution

Distribution of top 10 Sendinblue payment providers (June 2026)
Distribution of payment providers in Sendinblue e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 948 31.35%
Stripe Connect 381 12.60%
Klarna 301 9.95%
MasterCard 300 9.92%
American Express 273 9.03%
Apple Pay 261 8.63%
Google Pay 193 6.38%
VISA 162 5.36%
SEPA 118 3.90%
Amazon Pay 87 2.88%

Shipping Carriers Distribution

DHL accounts for 23.8% of displayed detection occurrences (373 occurrences) , followed by UPS (13.8%) and Colissimo (12.6%) .

Base: 1,568 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 23.8%

373 occurrences

UPS 13.8%

217 occurrences

197 occurrences

GLS 10.4%

163 occurrences

DPD 10.1%

158 occurrences

137 occurrences

119 occurrences

USPS 5.2%

81 occurrences

63 occurrences

FedEx 3.8%

60 occurrences

Visual Distribution

Distribution of top 10 Sendinblue shipping carriers (June 2026)
Distribution of shipping carriers in Sendinblue e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 373 23.79%
UPS 217 13.84%
Colissimo 197 12.56%
GLS 163 10.40%
DPD 158 10.08%
La Poste 137 8.74%
Mondial Relay 119 7.59%
USPS 81 5.17%
Chronopost 63 4.02%
FedEx 60 3.83%

Store Launch Timeline

Over the past 12 months, 375 new stores were launched in Sendinblue , with the highest activity in 2026-05 (34 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 9.1%

34 stores launched

2026-04 3.7%

14 stores launched

2026-03 7.2%

27 stores launched

2026-02 6.1%

23 stores launched

2026-01 8.0%

30 stores launched

2025-12 8.8%

33 stores launched

2025-11 11.7%

44 stores launched

2025-10 12.3%

46 stores launched

2025-09 10.4%

39 stores launched

2025-08 6.9%

26 stores launched

2025-07 11.2%

42 stores launched

2025-06 4.5%

17 stores launched

Monthly Trend

Monthly store launches in Sendinblue (June 2026)
Monthly store launches in Sendinblue over the past 12 months
Month Stores Launched Percentage
2026-05 34 9.07%
2026-04 14 3.73%
2026-03 27 7.20%
2026-02 23 6.13%
2026-01 30 8.00%
2025-12 33 8.80%
2025-11 44 11.73%
2025-10 46 12.27%
2025-09 39 10.40%
2025-08 26 6.93%
2025-07 42 11.20%
2025-06 17 4.53%

Active Stores by Launch Year

Currently, 3,489 active stores in Sendinblue are tracked in our database , with the most stores launched in 2026 (129 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.7%

129 active stores

2025 11.5%

402 active stores

2024 9.8%

342 active stores

2023 7.3%

256 active stores

2022 6.8%

238 active stores

2021 7.5%

261 active stores

2020 7.4%

259 active stores

2019 4.8%

166 active stores

2018 4.5%

156 active stores

2017 4.4%

153 active stores

2016 3.0%

106 active stores

2015 2.5%

87 active stores

2014 2.6%

90 active stores

2013 3.0%

103 active stores

2012 2.2%

77 active stores

Distribution by Launch Year

Active stores in Sendinblue by original launch year (June 2026)
Active stores in Sendinblue by launch year
Launch Year Active Stores Percentage
2026 129 3.70%
2025 402 11.52%
2024 342 9.80%
2023 256 7.34%
2022 238 6.82%
2021 261 7.48%
2020 259 7.42%
2019 166 4.76%
2018 156 4.47%
2017 153 4.39%
2016 106 3.04%
2015 87 2.49%
2014 90 2.58%
2013 103 2.95%
2012 77 2.21%

Social Media Usage

Instagram accounts for 31.4% of displayed detection occurrences (2,762 occurrences) , followed by Facebook (30.0%) and YouTube (11.8%) .

Base: 8,805 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.4%

2,762 occurrences

Facebook 30.0%

2,642 occurrences

YouTube 11.8%

1,039 occurrences

TikTok 7.3%

644 occurrences

LinkedIn 6.6%

584 occurrences

Pinterest 4.0%

351 occurrences

Twitter 3.6%

316 occurrences

WhatsApp 2.6%

232 occurrences

X 2.3%

201 occurrences

Vimeo 0.4%

34 occurrences

Visual Distribution

Distribution of social media platforms in Sendinblue (June 2026)
Distribution of social media platforms in Sendinblue e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 2762 31.37%
Facebook 2642 30.01%
YouTube 1039 11.80%
TikTok 644 7.31%
LinkedIn 584 6.63%
Pinterest 351 3.99%
Twitter 316 3.59%
WhatsApp 232 2.63%
X 201 2.28%
Vimeo 34 0.39%

Geographic Distribution

France stores with 17.6% (617 active verified stores) , followed by Germany (15.0%) and Italy (13.3%) .

Base: 3,498 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

France 17.6%

617 active verified stores

Germany 15.0%

525 active verified stores

Italy 13.3%

464 active verified stores

267 active verified stores

Spain 6.4%

223 active verified stores

149 active verified stores

98 active verified stores

76 active verified stores

72 active verified stores

71 active verified stores

Visual Distribution

Geographic distribution of stores using Sendinblue (June 2026)
Geographic distribution of stores using Sendinblue
Country AI-Verified Store Count Market Share
France 617 17.64%
Germany 525 15.01%
Italy 464 13.26%
United States 267 7.63%
Spain 223 6.38%
United Kingdom 149 4.26%
Switzerland 98 2.80%
Austria 76 2.17%
Croatia 72 2.06%
Netherlands 71 2.03%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 6k 100.00%
Emails 3.9k 65.55%
Phones 3.2k 53.85%
Ecommerce platform 5.9k 99.35%
Couriers 1.4k 22.90%
Payment Providers 2.1k 34.37%
Categories 3.5k 57.99%
Social Media 5.1k 84.96%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Sendinblue e-commerce landscape:

Analyze 3.5k verified e-commerce stores on Sendinblue - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Sendinblue e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Sendinblue e-commerce intelligence?

We track 3.5k verified Sendinblue e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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