Scalapay Technology Adoption in E-commerce
Discover 1.7k verified e-commerce stores using Scalapay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.1k domains. 1.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.7k verified active stores out of 2.1k detected · 82.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 67.0% of stores with physical delivery (1,141 stores) , followed by PrestaShop (14.4%) and Custom (10.9%) .
Base: 1,702 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,141 stores
245 stores
186 stores
52 stores
16 stores
14 stores
11 stores
8 stores
8 stores
5 stores
Visual Distribution
1,141 stores
245 stores
186 stores
52 stores
16 stores
14 stores
11 stores
8 stores
8 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1141 | 67.04% |
| PrestaShop | 245 | 14.39% |
| Custom | 186 | 10.93% |
| Shopify | 52 | 3.06% |
| osCommerce | 16 | 0.94% |
| VTEX | 14 | 0.82% |
| BigCommerce | 11 | 0.65% |
| Shopware | 8 | 0.47% |
| Salesforce Commerce Cloud | 8 | 0.47% |
| Magento | 5 | 0.29% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 71.3% share of detected Scalapay e-commerce signals (1,476) , with PrestaShop at 12.3% and Custom at 9.0% (June 2026) .
Base: 2,069 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,476 websites
254 websites
186 websites
53 websites
16 websites
16 websites
15 websites
8 websites
8 websites
6 websites
Visual Distribution
1,476 websites
254 websites
186 websites
53 websites
16 websites
16 websites
15 websites
8 websites
8 websites
6 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1476 | 71.34% |
| PrestaShop | 254 | 12.28% |
| Custom | 186 | 8.99% |
| Shopify | 53 | 2.56% |
| osCommerce | 16 | 0.77% |
| VTEX | 16 | 0.77% |
| BigCommerce | 15 | 0.72% |
| Shopware | 8 | 0.39% |
| Salesforce Commerce Cloud | 8 | 0.39% |
| Magento | 6 | 0.29% |
Categories Distribution
Clothing & Accessories stores with 24.1% of all stores (410 stores) , followed by Health & Beauty (18.6%) and Jewelry & Watches (7.6%) .
Base: 1,702 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
410 stores
317 stores
130 stores
126 stores
111 stores
93 stores
72 stores
68 stores
57 stores
43 stores
Visual Distribution
410 stores
317 stores
130 stores
126 stores
111 stores
93 stores
72 stores
68 stores
57 stores
43 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 410 | 24.09% |
| Health & Beauty | 317 | 18.63% |
| Jewelry & Watches | 130 | 7.64% |
| Home & Garden | 126 | 7.40% |
| Sporting Goods & Outdoor Gear | 111 | 6.52% |
| Food & Beverages | 93 | 5.46% |
| Furniture & Home Decor | 72 | 4.23% |
| Electronics & Technology | 68 | 4.00% |
| Vehicles & Parts | 57 | 3.35% |
| Tools & Hardware | 43 | 2.53% |
Payment Providers Distribution
PayPal accounts for 35.4% of displayed detection occurrences (717 occurrences) , followed by American Express (11.9%) and MasterCard (10.3%) .
Base: 2,026 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
717 occurrences
242 occurrences
208 occurrences
194 occurrences
192 occurrences
118 occurrences
97 occurrences
91 occurrences
85 occurrences
82 occurrences
Visual Distribution
717 occurrences
242 occurrences
208 occurrences
194 occurrences
192 occurrences
118 occurrences
97 occurrences
91 occurrences
85 occurrences
82 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 717 | 35.39% |
| American Express | 242 | 11.94% |
| MasterCard | 208 | 10.27% |
| Stripe Connect | 194 | 9.58% |
| Klarna | 192 | 9.48% |
| VISA | 118 | 5.82% |
| Apple Pay | 97 | 4.79% |
| Satispay | 91 | 4.49% |
| Google Pay | 85 | 4.20% |
| PostePay | 82 | 4.05% |
Shipping Carriers Distribution
GLS accounts for 25.5% of displayed detection occurrences (224 occurrences) , followed by DHL (17.9%) and BRT (13.3%) .
Base: 878 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
224 occurrences
157 occurrences
117 occurrences
80 occurrences
66 occurrences
50 occurrences
50 occurrences
47 occurrences
47 occurrences
40 occurrences
Visual Distribution
224 occurrences
157 occurrences
117 occurrences
80 occurrences
66 occurrences
50 occurrences
50 occurrences
47 occurrences
47 occurrences
40 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 224 | 25.51% |
| DHL | 157 | 17.88% |
| BRT | 117 | 13.33% |
| UPS | 80 | 9.11% |
| TNT | 66 | 7.52% |
| Poste Italiane | 50 | 5.69% |
| Correos | 50 | 5.69% |
| Colissimo | 47 | 5.35% |
| Corriere Espresso | 47 | 5.35% |
| FedEx | 40 | 4.56% |
Store Launch Timeline
Over the past 12 months, 97 new stores were launched in Scalapay , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
7 stores launched
7 stores launched
9 stores launched
8 stores launched
6 stores launched
9 stores launched
14 stores launched
15 stores launched
5 stores launched
5 stores launched
6 stores launched
Monthly Trend
6.2% of last 12 months
7.2% of last 12 months
7.2% of last 12 months
9.3% of last 12 months
8.2% of last 12 months
6.2% of last 12 months
9.3% of last 12 months
14.4% of last 12 months
15.5% of last 12 months
5.2% of last 12 months
5.2% of last 12 months
6.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 6.19% |
| 2026-04 | 7 | 7.22% |
| 2026-03 | 7 | 7.22% |
| 2026-02 | 9 | 9.28% |
| 2026-01 | 8 | 8.25% |
| 2025-12 | 6 | 6.19% |
| 2025-11 | 9 | 9.28% |
| 2025-10 | 14 | 14.43% |
| 2025-09 | 15 | 15.46% |
| 2025-08 | 5 | 5.15% |
| 2025-07 | 5 | 5.15% |
| 2025-06 | 6 | 6.19% |
Active Stores by Launch Year
Currently, 1,699 active stores in Scalapay are tracked in our database , with the most stores launched in 2026 (37 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
37 active stores
105 active stores
115 active stores
106 active stores
121 active stores
137 active stores
178 active stores
110 active stores
103 active stores
81 active stores
80 active stores
58 active stores
71 active stores
55 active stores
34 active stores
Distribution by Launch Year
2.2% of tracked active stores
6.2% of tracked active stores
6.8% of tracked active stores
6.2% of tracked active stores
7.1% of tracked active stores
8.1% of tracked active stores
10.5% of tracked active stores
6.5% of tracked active stores
6.1% of tracked active stores
4.8% of tracked active stores
4.7% of tracked active stores
3.4% of tracked active stores
4.2% of tracked active stores
3.2% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 37 | 2.18% |
| 2025 | 105 | 6.18% |
| 2024 | 115 | 6.77% |
| 2023 | 106 | 6.24% |
| 2022 | 121 | 7.12% |
| 2021 | 137 | 8.06% |
| 2020 | 178 | 10.48% |
| 2019 | 110 | 6.47% |
| 2018 | 103 | 6.06% |
| 2017 | 81 | 4.77% |
| 2016 | 80 | 4.71% |
| 2015 | 58 | 3.41% |
| 2014 | 71 | 4.18% |
| 2013 | 55 | 3.24% |
| 2012 | 34 | 2.00% |
Geographic Distribution
Italy stores with 71.3% (1,214 active verified stores) , followed by Spain (12.6%) and France (8.1%) .
Base: 1,702 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,214 active verified stores
214 active verified stores
138 active verified stores
26 active verified stores
25 active verified stores
14 active verified stores
9 active verified stores
8 active verified stores
5 active verified stores
3 active verified stores
Visual Distribution
1,214 active verified stores
214 active verified stores
138 active verified stores
26 active verified stores
25 active verified stores
14 active verified stores
9 active verified stores
8 active verified stores
5 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 1214 | 71.33% |
| Spain | 214 | 12.57% |
| France | 138 | 8.11% |
| Germany | 26 | 1.53% |
| Portugal | 25 | 1.47% |
| United States | 14 | 0.82% |
| United Kingdom | 9 | 0.53% |
| Switzerland | 8 | 0.47% |
| Belgium | 5 | 0.29% |
| Brazil | 3 | 0.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
VTEX - Pets & Pet Supplies
WooCommerce - Baby & Toddler
osCommerce - Health & Beauty
PrestaShop
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Custom
Custom - Vehicles & Parts
PrestaShop - Sporting Goods & Outdoor Gear
PrestaShop - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1k | 100.00% |
| Emails | 1.4k | 66.02% |
| Phones | 1.5k | 70.66% |
| Ecommerce platform | 2.1k | 99.47% |
| Couriers | 643 | 31.08% |
| Payment Providers | 1k | 48.62% |
| Categories | 1.7k | 79.75% |
| Social Media | 1.8k | 88.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Scalapay e-commerce landscape:
Analyze 1.7k verified e-commerce stores on Scalapay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Scalapay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Scalapay e-commerce intelligence?
-
We track 1.7k verified Scalapay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (1,406 occurrences) , followed by Instagram (31.1%) and YouTube (11.0%) .
Base: 4,518 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,406 occurrences
1,405 occurrences
495 occurrences
383 occurrences
265 occurrences
218 occurrences
156 occurrences
119 occurrences
65 occurrences
6 occurrences
Visual Distribution
1,406 occurrences
1,405 occurrences
495 occurrences
383 occurrences
265 occurrences
218 occurrences
156 occurrences
119 occurrences
65 occurrences
6 occurrences