Sanity Technology Adoption in E-commerce
Discover 2.6k verified e-commerce stores using Sanity. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3k domains. 2.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.6k verified active stores out of 3k detected · 87.4% verification rate
E-commerce Platforms Distribution
Custom stores with 72.4% of stores with physical delivery (1,877 stores) , followed by Shopify (24.8%) and WooCommerce (1.2%) .
Base: 2,594 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,877 stores
644 stores
32 stores
16 stores
9 stores
9 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
1,877 stores
644 stores
32 stores
16 stores
9 stores
9 stores
3 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1877 | 72.36% |
| Shopify | 644 | 24.83% |
| WooCommerce | 32 | 1.23% |
| VTEX | 16 | 0.62% |
| Magento | 9 | 0.35% |
| BigCommerce | 9 | 0.35% |
| HCL Commerce | 3 | 0.12% |
| Squarespace Commerce | 2 | 0.08% |
| Commerce7 | 1 | 0.04% |
| SAP Commerce Cloud | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 63.3% share of detected Sanity e-commerce signals (1,877) , with Shopify at 27.2% and WooCommerce at 2.0% (June 2026) .
Base: 2,967 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,877 websites
806 websites
58 websites
19 websites
12 websites
11 websites
3 websites
3 websites
1 websites
4 websites
Visual Distribution
1,877 websites
806 websites
58 websites
19 websites
12 websites
11 websites
3 websites
3 websites
1 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1877 | 63.26% |
| Shopify | 806 | 27.17% |
| WooCommerce | 58 | 1.95% |
| VTEX | 19 | 0.64% |
| Magento | 12 | 0.40% |
| BigCommerce | 11 | 0.37% |
| HCL Commerce | 3 | 0.10% |
| Squarespace Commerce | 3 | 0.10% |
| Commerce7 | 1 | 0.03% |
| SAP Commerce Cloud | 4 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 18.1% of all stores (470 stores) , followed by Health & Beauty (18.1%) and Food & Beverages (8.9%) .
Base: 2,594 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
470 stores
469 stores
232 stores
184 stores
152 stores
139 stores
128 stores
126 stores
104 stores
80 stores
Visual Distribution
470 stores
469 stores
232 stores
184 stores
152 stores
139 stores
128 stores
126 stores
104 stores
80 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 470 | 18.12% |
| Health & Beauty | 469 | 18.08% |
| Food & Beverages | 232 | 8.94% |
| Arts & Entertainment | 184 | 7.09% |
| Home & Garden | 152 | 5.86% |
| Sporting Goods & Outdoor Gear | 139 | 5.36% |
| Electronics & Technology | 128 | 4.93% |
| Gifts & Special Occasions | 126 | 4.86% |
| Jewelry & Watches | 104 | 4.01% |
| Tools & Hardware | 80 | 3.08% |
Payment Providers Distribution
PayPal accounts for 21.0% of displayed detection occurrences (318 occurrences) , followed by Klarna (13.5%) and Stripe Connect (13.3%) .
Base: 1,514 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
318 occurrences
204 occurrences
201 occurrences
179 occurrences
154 occurrences
138 occurrences
125 occurrences
121 occurrences
38 occurrences
36 occurrences
Visual Distribution
318 occurrences
204 occurrences
201 occurrences
179 occurrences
154 occurrences
138 occurrences
125 occurrences
121 occurrences
38 occurrences
36 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 318 | 21.00% |
| Klarna | 204 | 13.47% |
| Stripe Connect | 201 | 13.28% |
| MasterCard | 179 | 11.82% |
| Apple Pay | 154 | 10.17% |
| American Express | 138 | 9.11% |
| Google Pay | 125 | 8.26% |
| VISA | 121 | 7.99% |
| Adyen | 38 | 2.51% |
| JCB | 36 | 2.38% |
Shipping Carriers Distribution
UPS accounts for 23.4% of displayed detection occurrences (202 occurrences) , followed by DHL (21.6%) and FedEx (14.0%) .
Base: 862 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
202 occurrences
186 occurrences
121 occurrences
94 occurrences
91 occurrences
45 occurrences
44 occurrences
32 occurrences
24 occurrences
23 occurrences
Visual Distribution
202 occurrences
186 occurrences
121 occurrences
94 occurrences
91 occurrences
45 occurrences
44 occurrences
32 occurrences
24 occurrences
23 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 202 | 23.43% |
| DHL | 186 | 21.58% |
| FedEx | 121 | 14.04% |
| USPS | 94 | 10.90% |
| DPD | 91 | 10.56% |
| GLS | 45 | 5.22% |
| Royal Mail | 44 | 5.10% |
| PostNord | 32 | 3.71% |
| Australia Post | 24 | 2.78% |
| Budbee | 23 | 2.67% |
Store Launch Timeline
Over the past 12 months, 799 new stores were launched in Sanity , with the highest activity in 2026-05 (119 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
119 stores launched
118 stores launched
117 stores launched
115 stores launched
43 stores launched
54 stores launched
43 stores launched
40 stores launched
48 stores launched
48 stores launched
39 stores launched
15 stores launched
Monthly Trend
14.9% of last 12 months
14.8% of last 12 months
14.6% of last 12 months
14.4% of last 12 months
5.4% of last 12 months
6.8% of last 12 months
5.4% of last 12 months
5.0% of last 12 months
6.0% of last 12 months
6.0% of last 12 months
4.9% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 119 | 14.89% |
| 2026-04 | 118 | 14.77% |
| 2026-03 | 117 | 14.64% |
| 2026-02 | 115 | 14.39% |
| 2026-01 | 43 | 5.38% |
| 2025-12 | 54 | 6.76% |
| 2025-11 | 43 | 5.38% |
| 2025-10 | 40 | 5.01% |
| 2025-09 | 48 | 6.01% |
| 2025-08 | 48 | 6.01% |
| 2025-07 | 39 | 4.88% |
| 2025-06 | 15 | 1.88% |
Active Stores by Launch Year
Currently, 2,573 active stores in Sanity are tracked in our database , with the most stores launched in 2026 (522 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
522 active stores
432 active stores
218 active stores
168 active stores
149 active stores
138 active stores
154 active stores
81 active stores
77 active stores
63 active stores
32 active stores
33 active stores
44 active stores
63 active stores
40 active stores
Distribution by Launch Year
20.3% of tracked active stores
16.8% of tracked active stores
8.5% of tracked active stores
6.5% of tracked active stores
5.8% of tracked active stores
5.4% of tracked active stores
6.0% of tracked active stores
3.1% of tracked active stores
3.0% of tracked active stores
2.4% of tracked active stores
1.2% of tracked active stores
1.3% of tracked active stores
1.7% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 522 | 20.29% |
| 2025 | 432 | 16.79% |
| 2024 | 218 | 8.47% |
| 2023 | 168 | 6.53% |
| 2022 | 149 | 5.79% |
| 2021 | 138 | 5.36% |
| 2020 | 154 | 5.99% |
| 2019 | 81 | 3.15% |
| 2018 | 77 | 2.99% |
| 2017 | 63 | 2.45% |
| 2016 | 32 | 1.24% |
| 2015 | 33 | 1.28% |
| 2014 | 44 | 1.71% |
| 2013 | 63 | 2.45% |
| 2012 | 40 | 1.55% |
Geographic Distribution
United States stores with 20.9% (542 active verified stores) , followed by United Kingdom (5.8%) and Australia (4.0%) .
Base: 2,594 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
542 active verified stores
150 active verified stores
105 active verified stores
83 active verified stores
79 active verified stores
75 active verified stores
70 active verified stores
67 active verified stores
65 active verified stores
60 active verified stores
Visual Distribution
542 active verified stores
150 active verified stores
105 active verified stores
83 active verified stores
79 active verified stores
75 active verified stores
70 active verified stores
67 active verified stores
65 active verified stores
60 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 542 | 20.89% |
| United Kingdom | 150 | 5.78% |
| Australia | 105 | 4.05% |
| Germany | 83 | 3.20% |
| France | 79 | 3.05% |
| Netherlands | 75 | 2.89% |
| Sweden | 70 | 2.70% |
| India | 67 | 2.58% |
| Canada | 65 | 2.51% |
| Norway | 60 | 2.31% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Custom - Food & Beverages
Custom
Shopify - Electronics & Technology
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
WooCommerce - Food & Beverages
Custom - Clothing & Accessories
Custom - Clothing & Accessories
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3k | 100.00% |
| Emails | 1.7k | 56.79% |
| Phones | 1.1k | 37.88% |
| Ecommerce platform | 2.8k | 95.21% |
| Couriers | 653 | 22.01% |
| Payment Providers | 849 | 28.61% |
| Categories | 2.4k | 81.70% |
| Social Media | 2.2k | 74.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sanity e-commerce landscape:
Analyze 2.6k verified e-commerce stores on Sanity - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sanity e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Sanity e-commerce intelligence?
-
We track 2.6k verified Sanity e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.2% of displayed detection occurrences (1,813 occurrences) , followed by Facebook (23.4%) and YouTube (12.4%) .
Base: 6,002 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,813 occurrences
1,402 occurrences
746 occurrences
706 occurrences
388 occurrences
348 occurrences
322 occurrences
154 occurrences
110 occurrences
13 occurrences
Visual Distribution
1,813 occurrences
1,402 occurrences
746 occurrences
706 occurrences
388 occurrences
348 occurrences
322 occurrences
154 occurrences
110 occurrences
13 occurrences