Salesforce Technology Adoption in E-commerce

Discover 9.4k e-commerce stores using Salesforce. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Salesforce Commerce Cloud leads with 95.1% of stores with physical delivery (8,907 stores) , followed by Custom (1.9%) and Shopify (1.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

8,907 stores

175 stores

105 stores

69 stores

31 stores

26 stores

20 stores

11 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Salesforce
Platform Stores with Physical Delivery Percentage
Salesforce Commerce Cloud 8907 95.14%
Custom 175 1.87%
Shopify 105 1.12%
Magento 69 0.74%
SAP Commerce Cloud 31 0.33%
WooCommerce 26 0.28%
BigCommerce 20 0.21%
PrestaShop 11 0.12%
nopCommerce 7 0.07%
Shopify, Salesforce Commerce Cloud 4 0.04%
VTEX 3 0.03%
WooCommerce, Salesforce Commerce Cloud 1 0.01%
Salesforce Commerce Cloud, Shopify 1 0.01%
Orckestra 1 0.01%
Drupal Commerce 1 0.01%

All Stores Distribution

Salesforce Commerce Cloud holds 95.1% share of all Salesforce e-commerce stores (10,678) , with Custom at 1.6% and Shopify at 1.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

10,678 stores

175 stores

129 stores

80 stores

41 stores

62 stores

23 stores

13 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Salesforce
Platform Total Stores Percentage
Salesforce Commerce Cloud 10678 95.11%
Custom 175 1.56%
Shopify 129 1.15%
Magento 80 0.71%
SAP Commerce Cloud 41 0.37%
WooCommerce 62 0.55%
BigCommerce 23 0.20%
PrestaShop 13 0.12%
nopCommerce 10 0.09%
Shopify, Salesforce Commerce Cloud 5 0.04%
VTEX 3 0.03%
WooCommerce, Salesforce Commerce Cloud 1 0.01%
Salesforce Commerce Cloud, Shopify 5 0.04%
Orckestra 1 0.01%
Drupal Commerce 1 0.01%

Categories Distribution

Clothing & Accessories leads with 68.0% of all stores (5,981 stores) , followed by Health & Beauty (11.1%) and Electronics & Technology (3.8%) .

Top 10 Categories

Clothing & Accessories 68.0%

5,981 stores

Health & Beauty 11.1%

976 stores

Electronics & Technology 3.8%

338 stores

Sporting Goods & Outdoor Gear 3.8%

332 stores

Food & Beverages 2.3%

204 stores

Furniture & Home Decor 2.0%

175 stores

Home & Garden 1.8%

155 stores

Jewelry & Watches 1.7%

148 stores

Gifts & Special Occasions 1.4%

120 stores

Baby & Toddler 1.2%

107 stores

Visual Distribution

Distribution of top 10 Salesforce store categories (November 2025)
Distribution of categories in Salesforce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 5981 67.96%
Health & Beauty 976 11.09%
Electronics & Technology 338 3.84%
Sporting Goods & Outdoor Gear 332 3.77%
Food & Beverages 204 2.32%
Furniture & Home Decor 175 1.99%
Home & Garden 155 1.76%
Jewelry & Watches 148 1.68%
Gifts & Special Occasions 120 1.36%
Baby & Toddler 107 1.22%
Vehicles & Parts 73 0.83%
Pets & Pet Supplies 54 0.61%
Tools & Hardware 50 0.57%
Arts & Entertainment 48 0.55%
Toys & Games 40 0.45%

Payment Providers Distribution

PayPal leads with 20.4% among AI-verified physical stores (954 stores) , followed by American Express (15.5%) and MasterCard (13.1%) .

Base: 1,947 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.4%

954 stores

726 stores

610 stores

Klarna 11.4%

531 stores

448 stores

VISA 6.1%

284 stores

235 stores

225 stores

Adyen 3.3%

154 stores

123 stores

Visual Distribution

Distribution of top 10 Salesforce payment providers (November 2025)
Distribution of payment providers in Salesforce e-commerce stores
Payment Provider Store Count Market Share
PayPal 954 20.41%
American Express 726 15.53%
MasterCard 610 13.05%
Klarna 531 11.36%
Apple Pay 448 9.58%
VISA 284 6.08%
Stripe Connect 235 5.03%
Google Pay 225 4.81%
Adyen 154 3.29%
Affirm 123 2.63%
JCB 112 2.40%
Braintree 92 1.97%
Bolt 63 1.35%
Amazon Pay 59 1.26%
Paddle 58 1.24%

Shipping Carriers Distribution

UPS leads with 28.0% among AI-verified physical stores (461 stores) , followed by FedEx (18.5%) and DHL (14.7%) .

Base: 1,298 AI-verified physical stores with detectable shipping carriers (11.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 28.0%

461 stores

FedEx 18.5%

304 stores

DHL 14.7%

242 stores

USPS 9.2%

151 stores

DPD 7.6%

125 stores

45 stores

45 stores

43 stores

37 stores

Estes 2.2%

36 stores

Visual Distribution

Distribution of top 10 Salesforce shipping carriers (November 2025)
Distribution of shipping carriers in Salesforce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 461 28.04%
FedEx 304 18.49%
DHL 242 14.72%
USPS 151 9.18%
DPD 125 7.60%
Australia Post 45 2.74%
Canada Post 45 2.74%
Colissimo 43 2.62%
Royal Mail 37 2.25%
Estes 36 2.19%
PostNord 34 2.07%
PostNL 34 2.07%
Chronopost 33 2.01%
La Poste 28 1.70%
TNT 26 1.58%

Store Launch Timeline

Over the past 12 months, 3,844 new stores were launched in Salesforce , with the highest activity in 2025-10 (287 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.5%

287 stores launched

2025-09 18.8%

721 stores launched

2025-08 13.8%

529 stores launched

2025-07 12.7%

488 stores launched

2025-06 11.7%

449 stores launched

2025-05 16.2%

623 stores launched

2025-04 7.8%

301 stores launched

2025-03 3.9%

151 stores launched

2025-02 2.1%

81 stores launched

2025-01 2.7%

105 stores launched

2024-12 2.0%

76 stores launched

2024-11 0.9%

33 stores launched

Monthly Trend

Monthly store launches in Salesforce (November 2025)
Monthly store launches in Salesforce over the past 12 months
Month Stores Launched Percentage
2025-10 287 7.47%
2025-09 721 18.76%
2025-08 529 13.76%
2025-07 488 12.70%
2025-06 449 11.68%
2025-05 623 16.21%
2025-04 301 7.83%
2025-03 151 3.93%
2025-02 81 2.11%
2025-01 105 2.73%
2024-12 76 1.98%
2024-11 33 0.86%

Active Stores by Launch Year

Currently, 9,287 active stores in Salesforce are tracked in our database , with the most stores launched in 2025 (3,744 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 40.3%

3,744 active stores

2024 8.5%

789 active stores

2023 4.2%

390 active stores

2022 3.0%

279 active stores

2021 3.0%

281 active stores

2020 2.6%

243 active stores

2019 2.0%

188 active stores

2018 2.0%

182 active stores

2017 3.5%

329 active stores

2016 1.8%

167 active stores

2015 1.6%

151 active stores

2014 1.7%

155 active stores

2013 1.6%

148 active stores

2012 1.5%

135 active stores

2011 1.7%

158 active stores

Distribution by Launch Year

Active stores in Salesforce by original launch year (November 2025)
Active stores in Salesforce by launch year
Launch Year Active Stores Percentage
2025 3744 40.31%
2024 789 8.50%
2023 390 4.20%
2022 279 3.00%
2021 281 3.03%
2020 243 2.62%
2019 188 2.02%
2018 182 1.96%
2017 329 3.54%
2016 167 1.80%
2015 151 1.63%
2014 155 1.67%
2013 148 1.59%
2012 135 1.45%
2011 158 1.70%
2010 148 1.59%
2009 139 1.50%
2008 88 0.95%
2007 121 1.30%
2006 90 0.97%
2005 99 1.07%
2004 103 1.11%
2003 101 1.09%
2002 108 1.16%
2001 138 1.49%
2000 156 1.68%
1999 166 1.79%
1998 174 1.87%
1997 117 1.26%
1996 136 1.46%
1995 64 0.69%

Social Media Usage

Facebook leads with 21.7% among stores with at least one detectable social profile (8,291 stores) , followed by Instagram (16.7%) and Twitter (14.7%) .

Base: 9,850 stores with any detectable social profile (87.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 21.7%

8,291 stores

Instagram 16.7%

6,387 stores

Twitter 14.7%

5,632 stores

YouTube 14.4%

5,496 stores

Pinterest 13.3%

5,081 stores

TikTok 9.6%

3,681 stores

LinkedIn 7.4%

2,837 stores

X 1.6%

619 stores

WhatsApp 0.4%

167 stores

Medium 0.1%

27 stores

Visual Distribution

Distribution of social media platforms in Salesforce (November 2025)
Distribution of social media platforms in Salesforce e-commerce stores
Social Platform Store Count Market Share
Facebook 8291 21.69%
Instagram 6387 16.71%
Twitter 5632 14.74%
YouTube 5496 14.38%
Pinterest 5081 13.29%
TikTok 3681 9.63%
LinkedIn 2837 7.42%
X 619 1.62%
WhatsApp 167 0.44%
Medium 27 0.07%

Geographic Distribution

Indonesia leads with 53.5% (3,968 AI-verified stores) , followed by United States (16.4%) and United Kingdom (3.9%) .

Base: 7,421 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,968 AI-verified stores

1,220 AI-verified stores

291 AI-verified stores

220 AI-verified stores

204 AI-verified stores

Italy 2.6%

192 AI-verified stores

160 AI-verified stores

Japan 2.0%

148 AI-verified stores

Spain 2.0%

145 AI-verified stores

122 AI-verified stores

Visual Distribution

Geographic distribution of stores using Salesforce (November 2025)
Geographic distribution of stores using Salesforce
Country AI-Verified Store Count Market Share
Indonesia 3968 53.47%
United States 1220 16.44%
United Kingdom 291 3.92%
France 220 2.96%
Canada 204 2.75%
Italy 192 2.59%
Germany 160 2.16%
Japan 148 1.99%
Spain 145 1.95%
Australia 122 1.64%
Netherlands 113 1.52%
Mexico 90 1.21%
Belgium 81 1.09%
India 80 1.08%
Denmark 78 1.05%
Switzerland 70 0.94%
Sweden 69 0.93%
Austria 59 0.80%
Ireland 56 0.75%
Portugal 55 0.74%

Dataset Coverage

Field Rows count Coverage
Website 11.3k 100.00%
Emails 2.7k 23.90%
Phones 2.3k 20.27%
Ecommerce platform 11.3k 99.70%
Couriers 1.3k 11.50%
Payment Providers 1.9k 17.25%
Categories 9.3k 82.44%
Social Media 9.9k 87.25%

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Frequently Asked Questions

What data is included in the Salesforce E-commerce Database?

Our database covers over 9.4k Salesforce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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