RSS Technology Adoption in E-commerce
Discover 2.3m verified e-commerce stores using RSS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.4m domains. 2.3m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.3m verified active stores out of 5.4m detected · 42.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 86.4% of stores with physical delivery (1,959,303 stores) , followed by Custom (6.0%) and Wix eCommerce (3.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,959,303 stores
135,064 stores
87,834 stores
23,587 stores
12,983 stores
7,921 stores
6,899 stores
6,773 stores
5,212 stores
4,946 stores
Visual Distribution
1,959,303 stores
135,064 stores
87,834 stores
23,587 stores
12,983 stores
7,921 stores
6,899 stores
6,773 stores
5,212 stores
4,946 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1959303 | 86.42% |
| Custom | 135064 | 5.96% |
| Wix eCommerce | 87834 | 3.87% |
| Big Cartel | 23587 | 1.04% |
| Squarespace Commerce | 12983 | 0.57% |
| JTL Shop | 7921 | 0.35% |
| Lightspeed eCom | 6899 | 0.30% |
| BASE | 6773 | 0.30% |
| Shopify | 5212 | 0.23% |
| PrestaShop | 4946 | 0.22% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 84.9% share of all RSS e-commerce stores (4,500,872) , with Custom at 2.5% and Wix eCommerce at 8.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,500,872 stores
135,064 stores
472,899 stores
26,355 stores
101,058 stores
8,674 stores
7,032 stores
7,956 stores
6,553 stores
5,815 stores
Visual Distribution
4,500,872 stores
135,064 stores
472,899 stores
26,355 stores
101,058 stores
8,674 stores
7,032 stores
7,956 stores
6,553 stores
5,815 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4500872 | 84.86% |
| Custom | 135064 | 2.55% |
| Wix eCommerce | 472899 | 8.92% |
| Big Cartel | 26355 | 0.50% |
| Squarespace Commerce | 101058 | 1.91% |
| JTL Shop | 8674 | 0.16% |
| Lightspeed eCom | 7032 | 0.13% |
| BASE | 7956 | 0.15% |
| Shopify | 6553 | 0.12% |
| PrestaShop | 5815 | 0.11% |
Categories Distribution
Health & Beauty stores with 15.9% of all stores (319,191 stores) , followed by Clothing & Accessories (15.6%) and Food & Beverages (13.0%) .
Base: 2,002,304 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
319,191 stores
311,585 stores
260,208 stores
143,135 stores
143,045 stores
115,099 stores
112,365 stores
91,646 stores
89,541 stores
85,048 stores
Visual Distribution
319,191 stores
311,585 stores
260,208 stores
143,135 stores
143,045 stores
115,099 stores
112,365 stores
91,646 stores
89,541 stores
85,048 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 319191 | 15.94% |
| Clothing & Accessories | 311585 | 15.56% |
| Food & Beverages | 260208 | 13.00% |
| Home & Garden | 143135 | 7.15% |
| Sporting Goods & Outdoor Gear | 143045 | 7.14% |
| Electronics & Technology | 115099 | 5.75% |
| Arts & Entertainment | 112365 | 5.61% |
| Tools & Hardware | 91646 | 4.58% |
| Business & Industrial | 89541 | 4.47% |
| Toys & Games | 85048 | 4.25% |
Payment Providers Distribution
PayPal stores with 29.9% among AI-verified physical stores (270,503 stores) , followed by MasterCard (14.2%) and Stripe Connect (13.5%) .
Base: 864,916 AI-verified physical stores with detectable payment providers (16.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
270,503 stores
128,701 stores
122,492 stores
86,400 stores
50,591 stores
48,679 stores
48,631 stores
38,340 stores
23,084 stores
20,979 stores
Visual Distribution
270,503 stores
128,701 stores
122,492 stores
86,400 stores
50,591 stores
48,679 stores
48,631 stores
38,340 stores
23,084 stores
20,979 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 270503 | 29.87% |
| MasterCard | 128701 | 14.21% |
| Stripe Connect | 122492 | 13.52% |
| American Express | 86400 | 9.54% |
| Klarna | 50591 | 5.59% |
| Apple Pay | 48679 | 5.37% |
| VISA | 48631 | 5.37% |
| Google Pay | 38340 | 4.23% |
| Bolt | 23084 | 2.55% |
| JCB | 20979 | 2.32% |
Shipping Carriers Distribution
DHL stores with 18.6% among AI-verified physical stores (96,225 stores) , followed by UPS (18.1%) and USPS (13.3%) .
Base: 582,933 AI-verified physical stores with detectable shipping carriers (10.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
96,225 stores
93,675 stores
68,906 stores
56,598 stores
42,582 stores
30,982 stores
21,615 stores
16,067 stores
15,852 stores
13,496 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 96225 | 18.57% |
| UPS | 93675 | 18.07% |
| USPS | 68906 | 13.29% |
| FedEx | 56598 | 10.92% |
| DPD | 42582 | 8.22% |
| GLS | 30982 | 5.98% |
| Royal Mail | 21615 | 4.17% |
| Colissimo | 16067 | 3.10% |
| PostNL | 15852 | 3.06% |
| Hermes | 13496 | 2.60% |
Store Launch Timeline
Over the past 12 months, 536,870 new stores were launched in RSS , with the highest activity in 2026-05 (49,474 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
49,474 stores launched
51,431 stores launched
49,498 stores launched
37,766 stores launched
51,056 stores launched
46,246 stores launched
48,724 stores launched
47,395 stores launched
47,162 stores launched
42,896 stores launched
46,675 stores launched
18,547 stores launched
Monthly Trend
9.2% of last 12 months
9.6% of last 12 months
9.2% of last 12 months
7.0% of last 12 months
9.5% of last 12 months
8.6% of last 12 months
9.1% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 49474 | 9.22% |
| 2026-04 | 51431 | 9.58% |
| 2026-03 | 49498 | 9.22% |
| 2026-02 | 37766 | 7.03% |
| 2026-01 | 51056 | 9.51% |
| 2025-12 | 46246 | 8.61% |
| 2025-11 | 48724 | 9.08% |
| 2025-10 | 47395 | 8.83% |
| 2025-09 | 47162 | 8.78% |
| 2025-08 | 42896 | 7.99% |
| 2025-07 | 46675 | 8.69% |
| 2025-06 | 18547 | 3.45% |
Active Stores by Launch Year
Currently, 2,282,526 active stores in RSS are tracked in our database , with the most stores launched in 2026 (242,639 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
242,639 active stores
439,265 active stores
237,175 active stores
172,522 active stores
137,833 active stores
152,565 active stores
153,821 active stores
101,152 active stores
106,028 active stores
87,864 active stores
49,667 active stores
41,909 active stores
43,018 active stores
56,280 active stores
33,390 active stores
Distribution by Launch Year
10.6% of tracked active stores
19.2% of tracked active stores
10.4% of tracked active stores
7.6% of tracked active stores
6.0% of tracked active stores
6.7% of tracked active stores
6.7% of tracked active stores
4.4% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 242639 | 10.63% |
| 2025 | 439265 | 19.24% |
| 2024 | 237175 | 10.39% |
| 2023 | 172522 | 7.56% |
| 2022 | 137833 | 6.04% |
| 2021 | 152565 | 6.68% |
| 2020 | 153821 | 6.74% |
| 2019 | 101152 | 4.43% |
| 2018 | 106028 | 4.65% |
| 2017 | 87864 | 3.85% |
| 2016 | 49667 | 2.18% |
| 2015 | 41909 | 1.84% |
| 2014 | 43018 | 1.88% |
| 2013 | 56280 | 2.47% |
| 2012 | 33390 | 1.46% |
Geographic Distribution
United States stores with 25.2% (369,222 AI-verified stores) , followed by India (7.9%) and United Kingdom (6.8%) .
Base: 1,466,702 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
369,222 AI-verified stores
116,220 AI-verified stores
99,827 AI-verified stores
93,687 AI-verified stores
82,074 AI-verified stores
76,973 AI-verified stores
72,239 AI-verified stores
65,956 AI-verified stores
62,058 AI-verified stores
50,108 AI-verified stores
Visual Distribution
369,222 AI-verified stores
116,220 AI-verified stores
99,827 AI-verified stores
93,687 AI-verified stores
82,074 AI-verified stores
76,973 AI-verified stores
72,239 AI-verified stores
65,956 AI-verified stores
62,058 AI-verified stores
50,108 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 369222 | 25.17% |
| India | 116220 | 7.92% |
| United Kingdom | 99827 | 6.81% |
| Germany | 93687 | 6.39% |
| France | 82074 | 5.60% |
| Spain | 76973 | 5.25% |
| Italy | 72239 | 4.93% |
| Vietnam | 65956 | 4.50% |
| Netherlands | 62058 | 4.23% |
| Brazil | 50108 | 3.42% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom - Vehicles & Parts
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
Wix eCommerce - Health & Beauty
WooCommerce - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.4m | 100.00% |
| Emails | 3.4m | 63.01% |
| Phones | 2.3m | 41.86% |
| Ecommerce platform | 5.4m | 99.46% |
| Couriers | 582.9k | 10.79% |
| Payment Providers | 864.9k | 16.01% |
| Categories | 2.2m | 41.50% |
| Social Media | 3.4m | 63.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the RSS e-commerce landscape:
Analyze 2.3m verified e-commerce stores on RSS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across RSS e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the RSS e-commerce intelligence?
-
We track 2.3m verified RSS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 31.1% among stores with at least one detectable social profile (1,094,074 stores) , followed by Instagram (28.9%) and YouTube (8.8%) .
Base: 3,411,170 stores with any detectable social profile (63.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,094,074 stores
1,014,688 stores
307,597 stores
222,894 stores
207,109 stores
188,960 stores
187,409 stores
151,985 stores
129,230 stores
8,944 stores
Visual Distribution
1,094,074 stores
1,014,688 stores
307,597 stores
222,894 stores
207,109 stores
188,960 stores
187,409 stores
151,985 stores
129,230 stores
8,944 stores