RSS Technology Adoption in E-commerce
Discover 4.0m e-commerce stores using RSS. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 69.5% of stores with physical delivery (2,770,090 stores) , followed by Custom (24.6%) and Wix eCommerce (3.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,770,090 stores
979,829 stores
131,812 stores
34,971 stores
20,924 stores
8,036 stores
7,619 stores
6,500 stores
6,337 stores
6,265 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2770090 | 69.46% |
| Custom | 979829 | 24.57% |
| Wix eCommerce | 131812 | 3.31% |
| Big Cartel | 34971 | 0.88% |
| Squarespace Commerce | 20924 | 0.52% |
| Lightspeed eCom | 8036 | 0.20% |
| GoDaddy Online Store | 7619 | 0.19% |
| JTL Shop | 6500 | 0.16% |
| PrestaShop | 6337 | 0.16% |
| BASE | 6265 | 0.16% |
| Magento | 3668 | 0.09% |
| Upgates | 3304 | 0.08% |
| Shopify | 3180 | 0.08% |
| EasyDigitalDownloads | 2959 | 0.07% |
| BigCommerce | 2545 | 0.06% |
All Stores Distribution
WooCommerce holds 75.4% share of all RSS e-commerce stores (5,255,156) , with Custom at 14.1% and Wix eCommerce at 7.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,255,156 stores
979,829 stores
521,868 stores
43,352 stores
74,812 stores
8,425 stores
10,406 stores
12,396 stores
7,190 stores
8,006 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5255156 | 75.43% |
| Custom | 979829 | 14.06% |
| Wix eCommerce | 521868 | 7.49% |
| Big Cartel | 43352 | 0.62% |
| Squarespace Commerce | 74812 | 1.07% |
| Lightspeed eCom | 8425 | 0.12% |
| GoDaddy Online Store | 10406 | 0.15% |
| JTL Shop | 12396 | 0.18% |
| PrestaShop | 7190 | 0.10% |
| BASE | 8006 | 0.11% |
| Magento | 8040 | 0.12% |
| Upgates | 3413 | 0.05% |
| Shopify | 4165 | 0.06% |
| EasyDigitalDownloads | 24852 | 0.36% |
| BigCommerce | 5213 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 16.9% of all stores (486,408 stores) , followed by Health & Beauty (16.6%) and Food & Beverages (12.2%) .
Top 10 Categories
486,408 stores
477,729 stores
349,398 stores
260,024 stores
192,049 stores
162,526 stores
146,399 stores
145,306 stores
127,894 stores
115,518 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 486408 | 16.93% |
| Health & Beauty | 477729 | 16.63% |
| Food & Beverages | 349398 | 12.16% |
| Electronics & Technology | 260024 | 9.05% |
| Home & Garden | 192049 | 6.68% |
| Furniture & Home Decor | 162526 | 5.66% |
| Business & Industrial | 146399 | 5.10% |
| Vehicles & Parts | 145306 | 5.06% |
| Arts & Entertainment | 127894 | 4.45% |
| Jewelry & Watches | 115518 | 4.02% |
| Sporting Goods & Outdoor Gear | 91969 | 3.20% |
| Gifts & Special Occasions | 86457 | 3.01% |
| Tools & Hardware | 85485 | 2.98% |
| Books & Media | 83887 | 2.92% |
| Pets & Pet Supplies | 62157 | 2.16% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (299,506 stores) , followed by MasterCard (15.1%) and Stripe Connect (13.3%) .
Base: 992,192 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
299,506 stores
154,678 stores
136,495 stores
109,974 stores
57,895 stores
48,191 stores
48,098 stores
37,120 stores
31,269 stores
29,005 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 299506 | 29.18% |
| MasterCard | 154678 | 15.07% |
| Stripe Connect | 136495 | 13.30% |
| American Express | 109974 | 10.72% |
| VISA | 57895 | 5.64% |
| Klarna | 48191 | 4.70% |
| Apple Pay | 48098 | 4.69% |
| Google Pay | 37120 | 3.62% |
| Bolt | 31269 | 3.05% |
| JCB | 29005 | 2.83% |
| BitCoin | 17003 | 1.66% |
| Amazon Pay | 16325 | 1.59% |
| Bancontact | 13843 | 1.35% |
| Mollie | 13516 | 1.32% |
| Paddle | 13420 | 1.31% |
Shipping Carriers Distribution
UPS leads with 19.1% among AI-verified physical stores (114,344 stores) , followed by DHL (17.0%) and USPS (14.0%) .
Base: 678,066 AI-verified physical stores with detectable shipping carriers (9.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 114344 | 19.14% |
| DHL | 101507 | 16.99% |
| USPS | 83354 | 13.95% |
| FedEx | 65475 | 10.96% |
| DPD | 44516 | 7.45% |
| GLS | 33946 | 5.68% |
| Royal Mail | 24636 | 4.12% |
| Estes | 19196 | 3.21% |
| PostNL | 17710 | 2.96% |
| Correos | 17476 | 2.93% |
| TNT | 16878 | 2.83% |
| Hermes | 16646 | 2.79% |
| Correios | 14441 | 2.42% |
| Почта России | 13906 | 2.33% |
| InPost | 13352 | 2.24% |
Store Launch Timeline
Over the past 12 months, 901,090 new stores were launched in RSS , with the highest activity in 2025-11 (88,422 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
88,422 stores launched
77,508 stores launched
77,841 stores launched
76,167 stores launched
86,730 stores launched
74,330 stores launched
79,300 stores launched
79,112 stores launched
81,282 stores launched
69,939 stores launched
73,663 stores launched
36,796 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 88422 | 9.81% |
| 2025-10 | 77508 | 8.60% |
| 2025-09 | 77841 | 8.64% |
| 2025-08 | 76167 | 8.45% |
| 2025-07 | 86730 | 9.63% |
| 2025-06 | 74330 | 8.25% |
| 2025-05 | 79300 | 8.80% |
| 2025-04 | 79112 | 8.78% |
| 2025-03 | 81282 | 9.02% |
| 2025-02 | 69939 | 7.76% |
| 2025-01 | 73663 | 8.17% |
| 2024-12 | 36796 | 4.08% |
Active Stores by Launch Year
Currently, 3,859,965 active stores in RSS are tracked in our database , with the most stores launched in 2025 (864,940 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
864,940 active stores
482,399 active stores
321,677 active stores
249,698 active stores
270,613 active stores
267,072 active stores
187,090 active stores
192,385 active stores
158,229 active stores
94,233 active stores
80,017 active stores
83,336 active stores
113,455 active stores
67,058 active stores
66,793 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 864940 | 22.41% |
| 2024 | 482399 | 12.50% |
| 2023 | 321677 | 8.33% |
| 2022 | 249698 | 6.47% |
| 2021 | 270613 | 7.01% |
| 2020 | 267072 | 6.92% |
| 2019 | 187090 | 4.85% |
| 2018 | 192385 | 4.98% |
| 2017 | 158229 | 4.10% |
| 2016 | 94233 | 2.44% |
| 2015 | 80017 | 2.07% |
| 2014 | 83336 | 2.16% |
| 2013 | 113455 | 2.94% |
| 2012 | 67058 | 1.74% |
| 2011 | 66793 | 1.73% |
| 2010 | 54987 | 1.42% |
| 2009 | 49327 | 1.28% |
| 2008 | 39576 | 1.03% |
| 2007 | 35626 | 0.92% |
| 2006 | 25254 | 0.65% |
| 2005 | 21481 | 0.56% |
| 2004 | 26975 | 0.70% |
| 2003 | 21506 | 0.56% |
| 2002 | 19448 | 0.50% |
| 2001 | 23066 | 0.60% |
| 2000 | 17122 | 0.44% |
| 1999 | 12135 | 0.31% |
| 1998 | 7763 | 0.20% |
| 1997 | 4017 | 0.10% |
| 1996 | 2287 | 0.06% |
| 1995 | 400 | 0.01% |
Geographic Distribution
United States leads with 22.3% (526,756 AI-verified stores) , followed by Iran (8.8%) and United Kingdom (6.8%) .
Base: 2,364,337 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
526,756 AI-verified stores
206,977 AI-verified stores
161,841 AI-verified stores
161,570 AI-verified stores
158,061 AI-verified stores
106,293 AI-verified stores
98,520 AI-verified stores
95,122 AI-verified stores
93,991 AI-verified stores
83,376 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 526756 | 22.28% |
| Iran | 206977 | 8.75% |
| United Kingdom | 161841 | 6.85% |
| India | 161570 | 6.83% |
| Spain | 158061 | 6.69% |
| France | 106293 | 4.50% |
| Vietnam | 98520 | 4.17% |
| Italy | 95122 | 4.02% |
| Russia | 93991 | 3.98% |
| Japan | 83376 | 3.53% |
| Brazil | 81234 | 3.44% |
| Turkey | 80752 | 3.42% |
| Netherlands | 79872 | 3.38% |
| Poland | 74201 | 3.14% |
| Germany | 69562 | 2.94% |
| Australia | 66907 | 2.83% |
| Canada | 63425 | 2.68% |
| Indonesia | 53844 | 2.28% |
| Mexico | 51744 | 2.19% |
| South Africa | 50289 | 2.13% |
Featured Stores
Discover the strongest performers and newest entrants in RSS's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
WooCommerce — Gifts & Special Occasions
Custom — Health & Beauty
WooCommerce
WooCommerce — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.1m | 100.00% |
| Emails | 4.3m | 61.25% |
| Phones | 1.5m | 21.47% |
| Ecommerce platform | 7.0m | 99.46% |
| Couriers | 678.1k | 9.60% |
| Payment Providers | 992.2k | 14.05% |
| Categories | 4.3m | 60.24% |
| Social Media | 4.2m | 59.97% |
Starter Package
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Maximize Your ROI
Use our detailed RSS E-commerce Database to:
Gain actionable insights into 4.0m physical stores in RSS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at RSS online stores.
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the RSS E-commerce Database?
-
Our database covers over 4.0m RSS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.6% among stores with at least one detectable social profile (1,779,432 stores) , followed by Instagram (27.5%) and YouTube (9.5%) .
Base: 4,234,001 stores with any detectable social profile (60.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,779,432 stores
1,598,356 stores
553,661 stores
477,714 stores
398,384 stores
305,414 stores
241,288 stores
223,316 stores
217,482 stores
16,128 stores
Visual Distribution