RSS Technology Adoption in E-commerce
Discover 2.5m verified e-commerce stores using RSS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.9m domains. 2.5m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
2.5m verified active stores out of 5.9m detected · 42.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 86.8% of stores with physical delivery (2,135,105 stores) , followed by Custom (5.8%) and Wix eCommerce (3.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,135,105 stores
143,625 stores
90,199 stores
25,400 stores
13,544 stores
8,046 stores
7,319 stores
6,830 stores
5,428 stores
5,275 stores
Visual Distribution
2,135,105 stores
143,625 stores
90,199 stores
25,400 stores
13,544 stores
8,046 stores
7,319 stores
6,830 stores
5,428 stores
5,275 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2135105 | 86.83% |
| Custom | 143625 | 5.84% |
| Wix eCommerce | 90199 | 3.67% |
| Big Cartel | 25400 | 1.03% |
| Squarespace Commerce | 13544 | 0.55% |
| JTL Shop | 8046 | 0.33% |
| Lightspeed eCom | 7319 | 0.30% |
| BASE | 6830 | 0.28% |
| Shopify | 5428 | 0.22% |
| PrestaShop | 5275 | 0.21% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 85.3% share of all RSS e-commerce stores (4,865,934) , with Custom at 2.5% and Wix eCommerce at 8.5% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,865,934 stores
143,625 stores
485,942 stores
28,291 stores
105,239 stores
8,838 stores
7,456 stores
8,083 stores
6,840 stores
6,170 stores
Visual Distribution
4,865,934 stores
143,625 stores
485,942 stores
28,291 stores
105,239 stores
8,838 stores
7,456 stores
8,083 stores
6,840 stores
6,170 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4865934 | 85.31% |
| Custom | 143625 | 2.52% |
| Wix eCommerce | 485942 | 8.52% |
| Big Cartel | 28291 | 0.50% |
| Squarespace Commerce | 105239 | 1.84% |
| JTL Shop | 8838 | 0.15% |
| Lightspeed eCom | 7456 | 0.13% |
| BASE | 8083 | 0.14% |
| Shopify | 6840 | 0.12% |
| PrestaShop | 6170 | 0.11% |
Categories Distribution
Health & Beauty stores with 16.0% of all stores (347,906 stores) , followed by Clothing & Accessories (15.7%) and Food & Beverages (12.9%) .
Base: 2,171,063 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
347,906 stores
340,965 stores
280,676 stores
154,988 stores
151,926 stores
129,878 stores
117,712 stores
99,719 stores
96,952 stores
90,794 stores
Visual Distribution
347,906 stores
340,965 stores
280,676 stores
154,988 stores
151,926 stores
129,878 stores
117,712 stores
99,719 stores
96,952 stores
90,794 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 347906 | 16.02% |
| Clothing & Accessories | 340965 | 15.70% |
| Food & Beverages | 280676 | 12.93% |
| Home & Garden | 154988 | 7.14% |
| Sporting Goods & Outdoor Gear | 151926 | 7.00% |
| Electronics & Technology | 129878 | 5.98% |
| Arts & Entertainment | 117712 | 5.42% |
| Tools & Hardware | 99719 | 4.59% |
| Business & Industrial | 96952 | 4.47% |
| Toys & Games | 90794 | 4.18% |
Payment Providers Distribution
PayPal stores with 30.1% among AI-verified physical stores (285,697 stores) , followed by MasterCard (14.5%) and Stripe Connect (13.4%) .
Base: 924,806 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
285,697 stores
138,163 stores
127,638 stores
93,090 stores
52,152 stores
50,594 stores
48,831 stores
38,021 stores
24,776 stores
21,863 stores
Visual Distribution
285,697 stores
138,163 stores
127,638 stores
93,090 stores
52,152 stores
50,594 stores
48,831 stores
38,021 stores
24,776 stores
21,863 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 285697 | 30.08% |
| MasterCard | 138163 | 14.55% |
| Stripe Connect | 127638 | 13.44% |
| American Express | 93090 | 9.80% |
| Klarna | 52152 | 5.49% |
| VISA | 50594 | 5.33% |
| Apple Pay | 48831 | 5.14% |
| Google Pay | 38021 | 4.00% |
| Bolt | 24776 | 2.61% |
| JCB | 21863 | 2.30% |
Shipping Carriers Distribution
DHL stores with 18.5% among AI-verified physical stores (103,364 stores) , followed by UPS (18.3%) and USPS (14.0%) .
Base: 626,193 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
103,364 stores
102,173 stores
77,946 stores
62,815 stores
44,023 stores
32,257 stores
22,986 stores
16,617 stores
16,233 stores
14,021 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 103364 | 18.51% |
| UPS | 102173 | 18.30% |
| USPS | 77946 | 13.96% |
| FedEx | 62815 | 11.25% |
| DPD | 44023 | 7.88% |
| GLS | 32257 | 5.78% |
| Royal Mail | 22986 | 4.12% |
| PostNL | 16617 | 2.98% |
| Colissimo | 16233 | 2.91% |
| TNT | 14021 | 2.51% |
Store Launch Timeline
Over the past 12 months, 604,801 new stores were launched in RSS , with the highest activity in 2026-04 (56,832 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
56,832 stores launched
56,980 stores launched
43,161 stores launched
59,305 stores launched
53,973 stores launched
56,113 stores launched
54,244 stores launched
53,842 stores launched
48,995 stores launched
52,753 stores launched
44,421 stores launched
24,182 stores launched
Monthly Trend
9.4% of last 12 months
9.4% of last 12 months
7.1% of last 12 months
9.8% of last 12 months
8.9% of last 12 months
9.3% of last 12 months
9.0% of last 12 months
8.9% of last 12 months
8.1% of last 12 months
8.7% of last 12 months
7.3% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 56832 | 9.40% |
| 2026-03 | 56980 | 9.42% |
| 2026-02 | 43161 | 7.14% |
| 2026-01 | 59305 | 9.81% |
| 2025-12 | 53973 | 8.92% |
| 2025-11 | 56113 | 9.28% |
| 2025-10 | 54244 | 8.97% |
| 2025-09 | 53842 | 8.90% |
| 2025-08 | 48995 | 8.10% |
| 2025-07 | 52753 | 8.72% |
| 2025-06 | 44421 | 7.34% |
| 2025-05 | 24182 | 4.00% |
Active Stores by Launch Year
Currently, 2,483,778 active stores in RSS are tracked in our database , with the most stores launched in 2026 (221,528 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
221,528 active stores
526,029 active stores
267,753 active stores
191,785 active stores
151,617 active stores
165,533 active stores
165,463 active stores
108,778 active stores
113,559 active stores
93,424 active stores
52,808 active stores
44,610 active stores
46,029 active stores
60,301 active stores
35,437 active stores
Distribution by Launch Year
8.9% of tracked active stores
21.2% of tracked active stores
10.8% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
6.7% of tracked active stores
6.7% of tracked active stores
4.4% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
2.1% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 221528 | 8.92% |
| 2025 | 526029 | 21.18% |
| 2024 | 267753 | 10.78% |
| 2023 | 191785 | 7.72% |
| 2022 | 151617 | 6.10% |
| 2021 | 165533 | 6.66% |
| 2020 | 165463 | 6.66% |
| 2019 | 108778 | 4.38% |
| 2018 | 113559 | 4.57% |
| 2017 | 93424 | 3.76% |
| 2016 | 52808 | 2.13% |
| 2015 | 44610 | 1.80% |
| 2014 | 46029 | 1.85% |
| 2013 | 60301 | 2.43% |
| 2012 | 35437 | 1.43% |
Geographic Distribution
United States stores with 25.2% (410,307 AI-verified stores) , followed by India (7.9%) and United Kingdom (6.6%) .
Base: 1,629,793 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
410,307 AI-verified stores
128,071 AI-verified stores
107,143 AI-verified stores
99,865 AI-verified stores
87,364 AI-verified stores
81,300 AI-verified stores
76,537 AI-verified stores
73,547 AI-verified stores
73,038 AI-verified stores
65,458 AI-verified stores
Visual Distribution
410,307 AI-verified stores
128,071 AI-verified stores
107,143 AI-verified stores
99,865 AI-verified stores
87,364 AI-verified stores
81,300 AI-verified stores
76,537 AI-verified stores
73,547 AI-verified stores
73,038 AI-verified stores
65,458 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 410307 | 25.18% |
| India | 128071 | 7.86% |
| United Kingdom | 107143 | 6.57% |
| Germany | 99865 | 6.13% |
| France | 87364 | 5.36% |
| Spain | 81300 | 4.99% |
| Italy | 76537 | 4.70% |
| Iran | 73547 | 4.51% |
| Vietnam | 73038 | 4.48% |
| Netherlands | 65458 | 4.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom - Vehicles & Parts
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.9m | 100.00% |
| Emails | 3.8m | 63.88% |
| Phones | 2.5m | 41.61% |
| Ecommerce platform | 5.9m | 99.46% |
| Couriers | 626.2k | 10.56% |
| Payment Providers | 924.8k | 15.60% |
| Categories | 2.4m | 40.98% |
| Social Media | 3.7m | 62.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the RSS e-commerce landscape:
Analyze 2.5m verified e-commerce stores on RSS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across RSS e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the RSS e-commerce intelligence?
-
We track 2.5m verified RSS e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.8% among stores with at least one detectable social profile (1,165,357 stores) , followed by Instagram (28.7%) and YouTube (8.6%) .
Base: 3,713,866 stores with any detectable social profile (62.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,165,357 stores
1,087,162 stores
325,453 stores
243,605 stores
234,296 stores
213,654 stores
195,156 stores
170,857 stores
144,020 stores
9,328 stores
Visual Distribution
1,165,357 stores
1,087,162 stores
325,453 stores
243,605 stores
234,296 stores
213,654 stores
195,156 stores
170,857 stores
144,020 stores
9,328 stores