RSS Technology Adoption in E-commerce
Discover 3.8m e-commerce stores using RSS. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 66.7% of stores with physical delivery (2,502,371 stores) , followed by Custom (27.4%) and Wix eCommerce (3.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,502,371 stores
1,028,022 stores
120,841 stores
33,706 stores
20,928 stores
7,713 stores
6,937 stores
6,920 stores
5,918 stores
5,840 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2502371 | 66.68% |
| Custom | 1028022 | 27.39% |
| Wix eCommerce | 120841 | 3.22% |
| Big Cartel | 33706 | 0.90% |
| Squarespace Commerce | 20928 | 0.56% |
| Lightspeed eCom | 7713 | 0.21% |
| JTL Shop | 6937 | 0.18% |
| GoDaddy Online Store | 6920 | 0.18% |
| BASE | 5918 | 0.16% |
| PrestaShop | 5840 | 0.16% |
| Upgates | 3121 | 0.08% |
| Magento | 2909 | 0.08% |
| BigCommerce | 2587 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 2573 | 0.07% |
| EasyDigitalDownloads | 2507 | 0.07% |
All Stores Distribution
WooCommerce holds 73.8% share of all RSS e-commerce stores (4,908,114) , with Custom at 15.5% and Wix eCommerce at 7.7% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
4,908,114 stores
1,028,022 stores
509,062 stores
43,172 stores
80,043 stores
8,556 stores
12,421 stores
7,128 stores
6,345 stores
6,899 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4908114 | 73.77% |
| Custom | 1028022 | 15.45% |
| Wix eCommerce | 509062 | 7.65% |
| Big Cartel | 43172 | 0.65% |
| Squarespace Commerce | 80043 | 1.20% |
| Lightspeed eCom | 8556 | 0.13% |
| JTL Shop | 12421 | 0.19% |
| GoDaddy Online Store | 7128 | 0.11% |
| BASE | 6345 | 0.10% |
| PrestaShop | 6899 | 0.10% |
| Upgates | 3379 | 0.05% |
| Magento | 6367 | 0.10% |
| BigCommerce | 5415 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 5847 | 0.09% |
| EasyDigitalDownloads | 22342 | 0.34% |
Categories Distribution
Clothing & Accessories leads with 16.9% of all stores (458,431 stores) , followed by Health & Beauty (16.4%) and Food & Beverages (12.1%) .
Top 10 Categories
458,431 stores
444,720 stores
327,216 stores
242,208 stores
183,424 stores
154,950 stores
139,238 stores
138,835 stores
125,167 stores
108,164 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 458431 | 16.89% |
| Health & Beauty | 444720 | 16.38% |
| Food & Beverages | 327216 | 12.06% |
| Electronics & Technology | 242208 | 8.92% |
| Home & Garden | 183424 | 6.76% |
| Furniture & Home Decor | 154950 | 5.71% |
| Business & Industrial | 139238 | 5.13% |
| Vehicles & Parts | 138835 | 5.11% |
| Arts & Entertainment | 125167 | 4.61% |
| Jewelry & Watches | 108164 | 3.98% |
| Sporting Goods & Outdoor Gear | 88930 | 3.28% |
| Books & Media | 82505 | 3.04% |
| Tools & Hardware | 81524 | 3.00% |
| Gifts & Special Occasions | 79320 | 2.92% |
| Pets & Pet Supplies | 59659 | 2.20% |
Payment Providers Distribution
PayPal leads with 29.1% among AI-verified physical stores (277,957 stores) , followed by MasterCard (14.9%) and Stripe Connect (13.5%) .
Base: 925,696 AI-verified physical stores with detectable payment providers (13.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
277,957 stores
142,195 stores
128,961 stores
100,899 stores
53,980 stores
45,841 stores
43,983 stores
33,750 stores
28,984 stores
28,612 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 277957 | 29.10% |
| MasterCard | 142195 | 14.89% |
| Stripe Connect | 128961 | 13.50% |
| American Express | 100899 | 10.56% |
| VISA | 53980 | 5.65% |
| Klarna | 45841 | 4.80% |
| Apple Pay | 43983 | 4.60% |
| Google Pay | 33750 | 3.53% |
| Bolt | 28984 | 3.03% |
| JCB | 28612 | 3.00% |
| Amazon Pay | 16044 | 1.68% |
| BitCoin | 15791 | 1.65% |
| Bancontact | 12759 | 1.34% |
| Paddle | 12740 | 1.33% |
| Mollie | 12683 | 1.33% |
Shipping Carriers Distribution
UPS leads with 19.0% among AI-verified physical stores (104,556 stores) , followed by DHL (17.2%) and USPS (14.1%) .
Base: 634,153 AI-verified physical stores with detectable shipping carriers (9.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 104556 | 19.00% |
| DHL | 94469 | 17.17% |
| USPS | 77344 | 14.06% |
| FedEx | 58967 | 10.72% |
| DPD | 41308 | 7.51% |
| GLS | 30969 | 5.63% |
| Royal Mail | 22340 | 4.06% |
| Estes | 17720 | 3.22% |
| Hermes | 16045 | 2.92% |
| Correos | 16000 | 2.91% |
| PostNL | 15982 | 2.90% |
| TNT | 15767 | 2.87% |
| Почта России | 13498 | 2.45% |
| Correios | 13155 | 2.39% |
| Colissimo | 12139 | 2.21% |
Store Launch Timeline
Over the past 12 months, 873,346 new stores were launched in RSS , with the highest activity in 2025-10 (84,562 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
84,562 stores launched
82,598 stores launched
81,700 stores launched
87,288 stores launched
74,809 stores launched
78,479 stores launched
76,901 stores launched
78,265 stores launched
67,419 stores launched
70,007 stores launched
61,672 stores launched
29,646 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 84562 | 9.68% |
| 2025-09 | 82598 | 9.46% |
| 2025-08 | 81700 | 9.35% |
| 2025-07 | 87288 | 9.99% |
| 2025-06 | 74809 | 8.57% |
| 2025-05 | 78479 | 8.99% |
| 2025-04 | 76901 | 8.81% |
| 2025-03 | 78265 | 8.96% |
| 2025-02 | 67419 | 7.72% |
| 2025-01 | 70007 | 8.02% |
| 2024-12 | 61672 | 7.06% |
| 2024-11 | 29646 | 3.39% |
Active Stores by Launch Year
Currently, 3,621,572 active stores in RSS are tracked in our database , with the most stores launched in 2025 (783,979 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
783,979 active stores
459,835 active stores
299,371 active stores
232,086 active stores
252,933 active stores
248,477 active stores
174,396 active stores
177,590 active stores
146,222 active stores
92,155 active stores
77,750 active stores
80,670 active stores
111,536 active stores
65,293 active stores
65,423 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 783979 | 21.65% |
| 2024 | 459835 | 12.70% |
| 2023 | 299371 | 8.27% |
| 2022 | 232086 | 6.41% |
| 2021 | 252933 | 6.98% |
| 2020 | 248477 | 6.86% |
| 2019 | 174396 | 4.82% |
| 2018 | 177590 | 4.90% |
| 2017 | 146222 | 4.04% |
| 2016 | 92155 | 2.54% |
| 2015 | 77750 | 2.15% |
| 2014 | 80670 | 2.23% |
| 2013 | 111536 | 3.08% |
| 2012 | 65293 | 1.80% |
| 2011 | 65423 | 1.81% |
| 2010 | 53836 | 1.49% |
| 2009 | 48221 | 1.33% |
| 2008 | 38732 | 1.07% |
| 2007 | 35064 | 0.97% |
| 2006 | 24557 | 0.68% |
| 2005 | 20798 | 0.57% |
| 2004 | 26513 | 0.73% |
| 2003 | 21028 | 0.58% |
| 2002 | 19179 | 0.53% |
| 2001 | 23046 | 0.64% |
| 2000 | 16755 | 0.46% |
| 1999 | 11918 | 0.33% |
| 1998 | 7621 | 0.21% |
| 1997 | 3951 | 0.11% |
| 1996 | 2243 | 0.06% |
| 1995 | 394 | 0.01% |
Geographic Distribution
United States leads with 22.2% (500,898 AI-verified stores) , followed by Iran (8.9%) and United Kingdom (6.8%) .
Base: 2,256,305 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
500,898 AI-verified stores
200,947 AI-verified stores
153,633 AI-verified stores
151,650 AI-verified stores
150,743 AI-verified stores
103,833 AI-verified stores
91,591 AI-verified stores
91,293 AI-verified stores
89,346 AI-verified stores
84,586 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 500898 | 22.20% |
| Iran | 200947 | 8.91% |
| United Kingdom | 153633 | 6.81% |
| Spain | 151650 | 6.72% |
| India | 150743 | 6.68% |
| France | 103833 | 4.60% |
| Italy | 91591 | 4.06% |
| Russia | 91293 | 4.05% |
| Vietnam | 89346 | 3.96% |
| Japan | 84586 | 3.75% |
| Brazil | 77814 | 3.45% |
| Netherlands | 74810 | 3.32% |
| Turkey | 74294 | 3.29% |
| Poland | 70595 | 3.13% |
| Germany | 70562 | 3.13% |
| Australia | 62847 | 2.79% |
| Canada | 59824 | 2.65% |
| Indonesia | 52421 | 2.32% |
| Mexico | 49442 | 2.19% |
| South Africa | 45176 | 2.00% |
Featured Stores
Discover the strongest performers and newest entrants in RSS's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
WooCommerce — Food & Beverages
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.7m | 100.00% |
| Emails | 4.0m | 59.85% |
| Phones | 1.4m | 21.23% |
| Ecommerce platform | 6.7m | 99.40% |
| Couriers | 634.2k | 9.40% |
| Payment Providers | 925.7k | 13.72% |
| Categories | 3.9m | 58.37% |
| Social Media | 3.9m | 57.92% |
Starter Package
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Maximize Your ROI
Use our detailed RSS E-commerce Database to:
Gain actionable insights into 3.8m physical stores in RSS.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at RSS online stores.
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the RSS E-commerce Database?
-
Our database covers over 3.8m RSS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.3% among stores with at least one detectable social profile (1,581,673 stores) , followed by Instagram (27.6%) and YouTube (9.5%) .
Base: 3,907,325 stores with any detectable social profile (57.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,581,673 stores
1,441,517 stores
496,562 stores
436,271 stores
349,680 stores
267,037 stores
210,816 stores
208,687 stores
206,929 stores
16,052 stores
Visual Distribution