RSS Technology Adoption in E-commerce
Discover 2.6m verified e-commerce stores using RSS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.3m domains. 2.6m verified as active stores with physical delivery.
· · Next full refresh: March 2026
2.6m verified active stores out of 6.3m detected · 41.1% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 87.2% of stores with physical delivery (2,251,283 stores) , followed by Custom (5.2%) and Wix eCommerce (3.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,251,283 stores
134,008 stores
99,068 stores
35,661 stores
11,219 stores
9,906 stores
8,050 stores
6,847 stores
6,122 stores
3,666 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2251283 | 87.24% |
| Custom | 134008 | 5.19% |
| Wix eCommerce | 99068 | 3.84% |
| Big Cartel | 35661 | 1.38% |
| JTL Shop | 11219 | 0.43% |
| Squarespace Commerce | 9906 | 0.38% |
| Lightspeed eCom | 8050 | 0.31% |
| BASE | 6847 | 0.27% |
| PrestaShop | 6122 | 0.24% |
| Magento | 3666 | 0.14% |
| Upgates | 3402 | 0.13% |
| Shopify | 3370 | 0.13% |
| BigCommerce | 2833 | 0.11% |
| GoDaddy Online Store | 2504 | 0.10% |
| CCV Shop | 2485 | 0.10% |
All Stores Distribution
WooCommerce holds 86.3% share of all RSS e-commerce stores (5,361,650) , with Custom at 2.2% and Wix eCommerce at 8.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,361,650 stores
134,008 stores
521,574 stores
44,709 stores
12,640 stores
77,173 stores
8,459 stores
8,163 stores
7,493 stores
8,409 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5361650 | 86.33% |
| Custom | 134008 | 2.16% |
| Wix eCommerce | 521574 | 8.40% |
| Big Cartel | 44709 | 0.72% |
| JTL Shop | 12640 | 0.20% |
| Squarespace Commerce | 77173 | 1.24% |
| Lightspeed eCom | 8459 | 0.14% |
| BASE | 8163 | 0.13% |
| PrestaShop | 7493 | 0.12% |
| Magento | 8409 | 0.14% |
| Upgates | 3553 | 0.06% |
| Shopify | 4539 | 0.07% |
| BigCommerce | 5261 | 0.08% |
| GoDaddy Online Store | 10168 | 0.16% |
| CCV Shop | 2936 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 21.9% of all stores (436,296 stores) , followed by Health & Beauty (17.4%) and Food & Beverages (11.7%) .
Base: 1,991,836 AI-verified stores with physical delivery and detected product categories (76.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
436,296 stores
345,758 stores
232,061 stores
179,371 stores
129,765 stores
117,546 stores
104,122 stores
67,160 stores
66,089 stores
65,018 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 436296 | 21.90% |
| Health & Beauty | 345758 | 17.36% |
| Food & Beverages | 232061 | 11.65% |
| Electronics & Technology | 179371 | 9.01% |
| Home & Garden | 129765 | 6.51% |
| Furniture & Home Decor | 117546 | 5.90% |
| Jewelry & Watches | 104122 | 5.23% |
| Vehicles & Parts | 67160 | 3.37% |
| Gifts & Special Occasions | 66089 | 3.32% |
| Arts & Entertainment | 65018 | 3.26% |
| Sporting Goods & Outdoor Gear | 62210 | 3.12% |
| Business & Industrial | 56080 | 2.82% |
| Tools & Hardware | 55927 | 2.81% |
| Pets & Pet Supplies | 41168 | 2.07% |
| Toys & Games | 33265 | 1.67% |
Payment Providers Distribution
PayPal leads with 29.8% among AI-verified physical stores (287,880 stores) , followed by MasterCard (15.2%) and Stripe Connect (12.8%) .
Base: 956,020 AI-verified physical stores with detectable payment providers (15.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
287,880 stores
147,230 stores
124,229 stores
102,178 stores
56,330 stores
50,819 stores
47,786 stores
36,564 stores
23,135 stores
23,030 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 287880 | 29.77% |
| MasterCard | 147230 | 15.22% |
| Stripe Connect | 124229 | 12.85% |
| American Express | 102178 | 10.57% |
| Klarna | 56330 | 5.82% |
| VISA | 50819 | 5.25% |
| Apple Pay | 47786 | 4.94% |
| Google Pay | 36564 | 3.78% |
| JCB | 23135 | 2.39% |
| Bolt | 23030 | 2.38% |
| Amazon Pay | 15625 | 1.62% |
| Bancontact | 14093 | 1.46% |
| Mollie | 13545 | 1.40% |
| BitCoin | 12871 | 1.33% |
| iDEAL | 11761 | 1.22% |
Shipping Carriers Distribution
DHL leads with 18.8% among AI-verified physical stores (104,798 stores) , followed by UPS (18.5%) and USPS (14.2%) .
Base: 644,630 AI-verified physical stores with detectable shipping carriers (10.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 104798 | 18.80% |
| UPS | 102925 | 18.46% |
| USPS | 79293 | 14.22% |
| FedEx | 61430 | 11.02% |
| DPD | 44604 | 8.00% |
| GLS | 31821 | 5.71% |
| Royal Mail | 23314 | 4.18% |
| PostNL | 17178 | 3.08% |
| Hermes | 15050 | 2.70% |
| Estes | 14161 | 2.54% |
| TNT | 13678 | 2.45% |
| Correios | 12935 | 2.32% |
| InPost | 12663 | 2.27% |
| Colissimo | 12637 | 2.27% |
| Почта России | 11004 | 1.97% |
Store Launch Timeline
Over the past 12 months, 679,636 new stores were launched in RSS , with the highest activity in 2026-01 (60,836 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
60,836 stores launched
56,222 stores launched
59,331 stores launched
57,486 stores launched
58,290 stores launched
56,301 stores launched
65,370 stores launched
55,378 stores launched
58,840 stores launched
56,767 stores launched
58,696 stores launched
36,119 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 60836 | 8.95% |
| 2025-12 | 56222 | 8.27% |
| 2025-11 | 59331 | 8.73% |
| 2025-10 | 57486 | 8.46% |
| 2025-09 | 58290 | 8.58% |
| 2025-08 | 56301 | 8.28% |
| 2025-07 | 65370 | 9.62% |
| 2025-06 | 55378 | 8.15% |
| 2025-05 | 58840 | 8.66% |
| 2025-04 | 56767 | 8.35% |
| 2025-03 | 58696 | 8.64% |
| 2025-02 | 36119 | 5.31% |
Active Stores by Launch Year
Currently, 2,586,609 active stores in RSS are tracked in our database , with the most stores launched in 2026 (61,028 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
61,028 active stores
674,262 active stores
306,677 active stores
208,685 active stores
161,537 active stores
176,813 active stores
173,168 active stores
112,212 active stores
116,156 active stores
94,831 active stores
55,842 active stores
46,866 active stores
48,409 active stores
64,961 active stores
37,362 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 61028 | 2.36% |
| 2025 | 674262 | 26.07% |
| 2024 | 306677 | 11.86% |
| 2023 | 208685 | 8.07% |
| 2022 | 161537 | 6.25% |
| 2021 | 176813 | 6.84% |
| 2020 | 173168 | 6.69% |
| 2019 | 112212 | 4.34% |
| 2018 | 116156 | 4.49% |
| 2017 | 94831 | 3.67% |
| 2016 | 55842 | 2.16% |
| 2015 | 46866 | 1.81% |
| 2014 | 48409 | 1.87% |
| 2013 | 64961 | 2.51% |
| 2012 | 37362 | 1.44% |
| 2011 | 37916 | 1.47% |
| 2010 | 31624 | 1.22% |
| 2009 | 28406 | 1.10% |
| 2008 | 22632 | 0.87% |
| 2007 | 20693 | 0.80% |
| 2006 | 14424 | 0.56% |
| 2005 | 12353 | 0.48% |
| 2004 | 16138 | 0.62% |
| 2003 | 12838 | 0.50% |
| 2002 | 11524 | 0.45% |
| 2001 | 14333 | 0.55% |
| 2000 | 9905 | 0.38% |
| 1999 | 7006 | 0.27% |
| 1998 | 4450 | 0.17% |
| 1997 | 2157 | 0.08% |
| 1996 | 1162 | 0.04% |
| 1995 | 239 | 0.01% |
Geographic Distribution
United States leads with 21.7% (318,156 AI-verified stores) , followed by India (7.9%) and United Kingdom (7.2%) .
Base: 1,466,794 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
318,156 AI-verified stores
115,650 AI-verified stores
104,989 AI-verified stores
93,108 AI-verified stores
87,828 AI-verified stores
75,761 AI-verified stores
72,442 AI-verified stores
66,751 AI-verified stores
62,251 AI-verified stores
58,621 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 318156 | 21.69% |
| India | 115650 | 7.88% |
| United Kingdom | 104989 | 7.16% |
| Iran | 93108 | 6.35% |
| Germany | 87828 | 5.99% |
| Vietnam | 75761 | 5.17% |
| France | 72442 | 4.94% |
| Italy | 66751 | 4.55% |
| Netherlands | 62251 | 4.24% |
| Spain | 58621 | 4.00% |
| Brazil | 55288 | 3.77% |
| Russia | 54285 | 3.70% |
| Poland | 46892 | 3.20% |
| Australia | 43595 | 2.97% |
| Japan | 40911 | 2.79% |
| Canada | 39122 | 2.67% |
| Turkey | 38300 | 2.61% |
| South Africa | 35249 | 2.40% |
| Pakistan | 29328 | 2.00% |
| Romania | 28267 | 1.93% |
Featured Stores
Newest entrants in RSS's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Big Cartel - Furniture & Home Decor
WooCommerce - Food & Beverages
WooCommerce - Electronics & Technology
WooCommerce - Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.3m | 100.00% |
| Emails | 3.9m | 62.18% |
| Phones | 1.4m | 21.86% |
| Ecommerce platform | 6.3m | 99.29% |
| Couriers | 644.6k | 10.17% |
| Payment Providers | 956.0k | 15.09% |
| Categories | 2.3m | 36.32% |
| Social Media | 3.8m | 60.11% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed RSS E-commerce Database to:
Gain actionable insights into 2.6m verified e-commerce stores on RSS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at RSS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the RSS E-commerce Database?
-
Our database covers over 2.6m verified RSS e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.6% among stores with at least one detectable social profile (1,199,370 stores) , followed by Instagram (28.3%) and YouTube (8.5%) .
Base: 3,809,315 stores with any detectable social profile (60.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,199,370 stores
1,108,493 stores
332,221 stores
267,340 stores
251,593 stores
236,043 stores
188,465 stores
170,764 stores
151,582 stores
10,194 stores
Visual Distribution