RSS Technology Adoption in E-commerce
Discover 2.3m verified e-commerce stores using RSS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.4m domains. 2.3m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3m verified active stores out of 5.4m detected · 42.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 85.4% of stores with physical delivery (1,959,303 stores) , followed by Custom (5.9%) and Wix eCommerce (3.8%) .
Base: 2,294,041 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,959,303 stores
135,064 stores
87,834 stores
23,587 stores
12,983 stores
7,921 stores
6,899 stores
6,773 stores
5,212 stores
4,946 stores
Visual Distribution
1,959,303 stores
135,064 stores
87,834 stores
23,587 stores
12,983 stores
7,921 stores
6,899 stores
6,773 stores
5,212 stores
4,946 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1959303 | 85.41% |
| Custom | 135064 | 5.89% |
| Wix eCommerce | 87834 | 3.83% |
| Big Cartel | 23587 | 1.03% |
| Squarespace Commerce | 12983 | 0.57% |
| JTL Shop | 7921 | 0.35% |
| Lightspeed eCom | 6899 | 0.30% |
| BASE | 6773 | 0.30% |
| Shopify | 5212 | 0.23% |
| PrestaShop | 4946 | 0.22% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 83.3% share of detected RSS e-commerce signals (4,500,872) , with Custom at 2.5% and Wix eCommerce at 8.8% (June 2026) .
Base: 5,400,920 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,500,872 websites
135,064 websites
472,899 websites
26,355 websites
101,058 websites
8,674 websites
7,032 websites
7,956 websites
6,553 websites
5,815 websites
Visual Distribution
4,500,872 websites
135,064 websites
472,899 websites
26,355 websites
101,058 websites
8,674 websites
7,032 websites
7,956 websites
6,553 websites
5,815 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 4500872 | 83.34% |
| Custom | 135064 | 2.50% |
| Wix eCommerce | 472899 | 8.76% |
| Big Cartel | 26355 | 0.49% |
| Squarespace Commerce | 101058 | 1.87% |
| JTL Shop | 8674 | 0.16% |
| Lightspeed eCom | 7032 | 0.13% |
| BASE | 7956 | 0.15% |
| Shopify | 6553 | 0.12% |
| PrestaShop | 5815 | 0.11% |
Categories Distribution
Health & Beauty stores with 13.9% of all stores (319,191 stores) , followed by Clothing & Accessories (13.6%) and Food & Beverages (11.3%) .
Base: 2,294,041 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
319,191 stores
311,585 stores
260,208 stores
143,135 stores
143,045 stores
115,099 stores
112,365 stores
91,646 stores
89,541 stores
85,048 stores
Visual Distribution
319,191 stores
311,585 stores
260,208 stores
143,135 stores
143,045 stores
115,099 stores
112,365 stores
91,646 stores
89,541 stores
85,048 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 319191 | 13.91% |
| Clothing & Accessories | 311585 | 13.58% |
| Food & Beverages | 260208 | 11.34% |
| Home & Garden | 143135 | 6.24% |
| Sporting Goods & Outdoor Gear | 143045 | 6.24% |
| Electronics & Technology | 115099 | 5.02% |
| Arts & Entertainment | 112365 | 4.90% |
| Tools & Hardware | 91646 | 3.99% |
| Business & Industrial | 89541 | 3.90% |
| Toys & Games | 85048 | 3.71% |
Payment Providers Distribution
PayPal accounts for 32.3% of displayed detection occurrences (270,503 occurrences) , followed by MasterCard (15.4%) and Stripe Connect (14.6%) .
Base: 838,400 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
270,503 occurrences
128,701 occurrences
122,492 occurrences
86,400 occurrences
50,591 occurrences
48,679 occurrences
48,631 occurrences
38,340 occurrences
23,084 occurrences
20,979 occurrences
Visual Distribution
270,503 occurrences
128,701 occurrences
122,492 occurrences
86,400 occurrences
50,591 occurrences
48,679 occurrences
48,631 occurrences
38,340 occurrences
23,084 occurrences
20,979 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 270503 | 32.26% |
| MasterCard | 128701 | 15.35% |
| Stripe Connect | 122492 | 14.61% |
| American Express | 86400 | 10.31% |
| Klarna | 50591 | 6.03% |
| Apple Pay | 48679 | 5.81% |
| VISA | 48631 | 5.80% |
| Google Pay | 38340 | 4.57% |
| Bolt | 23084 | 2.75% |
| JCB | 20979 | 2.50% |
Shipping Carriers Distribution
DHL accounts for 21.1% of displayed detection occurrences (96,225 occurrences) , followed by UPS (20.5%) and USPS (15.1%) .
Base: 455,998 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
96,225 occurrences
93,675 occurrences
68,906 occurrences
56,598 occurrences
42,582 occurrences
30,982 occurrences
21,615 occurrences
16,067 occurrences
15,852 occurrences
13,496 occurrences
Visual Distribution
96,225 occurrences
93,675 occurrences
68,906 occurrences
56,598 occurrences
42,582 occurrences
30,982 occurrences
21,615 occurrences
16,067 occurrences
15,852 occurrences
13,496 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 96225 | 21.10% |
| UPS | 93675 | 20.54% |
| USPS | 68906 | 15.11% |
| FedEx | 56598 | 12.41% |
| DPD | 42582 | 9.34% |
| GLS | 30982 | 6.79% |
| Royal Mail | 21615 | 4.74% |
| Colissimo | 16067 | 3.52% |
| PostNL | 15852 | 3.48% |
| Hermes | 13496 | 2.96% |
Store Launch Timeline
Over the past 12 months, 536,870 new stores were launched in RSS , with the highest activity in 2026-05 (49,474 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
49,474 stores launched
51,431 stores launched
49,498 stores launched
37,766 stores launched
51,056 stores launched
46,246 stores launched
48,724 stores launched
47,395 stores launched
47,162 stores launched
42,896 stores launched
46,675 stores launched
18,547 stores launched
Monthly Trend
9.2% of last 12 months
9.6% of last 12 months
9.2% of last 12 months
7.0% of last 12 months
9.5% of last 12 months
8.6% of last 12 months
9.1% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 49474 | 9.22% |
| 2026-04 | 51431 | 9.58% |
| 2026-03 | 49498 | 9.22% |
| 2026-02 | 37766 | 7.03% |
| 2026-01 | 51056 | 9.51% |
| 2025-12 | 46246 | 8.61% |
| 2025-11 | 48724 | 9.08% |
| 2025-10 | 47395 | 8.83% |
| 2025-09 | 47162 | 8.78% |
| 2025-08 | 42896 | 7.99% |
| 2025-07 | 46675 | 8.69% |
| 2025-06 | 18547 | 3.45% |
Active Stores by Launch Year
Currently, 2,282,526 active stores in RSS are tracked in our database , with the most stores launched in 2026 (242,639 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
242,639 active stores
439,265 active stores
237,175 active stores
172,522 active stores
137,833 active stores
152,565 active stores
153,821 active stores
101,152 active stores
106,028 active stores
87,864 active stores
49,667 active stores
41,909 active stores
43,018 active stores
56,280 active stores
33,390 active stores
Distribution by Launch Year
10.6% of tracked active stores
19.2% of tracked active stores
10.4% of tracked active stores
7.6% of tracked active stores
6.0% of tracked active stores
6.7% of tracked active stores
6.7% of tracked active stores
4.4% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 242639 | 10.63% |
| 2025 | 439265 | 19.24% |
| 2024 | 237175 | 10.39% |
| 2023 | 172522 | 7.56% |
| 2022 | 137833 | 6.04% |
| 2021 | 152565 | 6.68% |
| 2020 | 153821 | 6.74% |
| 2019 | 101152 | 4.43% |
| 2018 | 106028 | 4.65% |
| 2017 | 87864 | 3.85% |
| 2016 | 49667 | 2.18% |
| 2015 | 41909 | 1.84% |
| 2014 | 43018 | 1.88% |
| 2013 | 56280 | 2.47% |
| 2012 | 33390 | 1.46% |
Geographic Distribution
United States stores with 16.1% (369,222 active verified stores) , followed by India (5.1%) and United Kingdom (4.4%) .
Base: 2,294,041 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
369,222 active verified stores
116,220 active verified stores
99,827 active verified stores
93,687 active verified stores
82,074 active verified stores
76,973 active verified stores
72,239 active verified stores
65,956 active verified stores
62,058 active verified stores
50,108 active verified stores
Visual Distribution
369,222 active verified stores
116,220 active verified stores
99,827 active verified stores
93,687 active verified stores
82,074 active verified stores
76,973 active verified stores
72,239 active verified stores
65,956 active verified stores
62,058 active verified stores
50,108 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 369222 | 16.09% |
| India | 116220 | 5.07% |
| United Kingdom | 99827 | 4.35% |
| Germany | 93687 | 4.08% |
| France | 82074 | 3.58% |
| Spain | 76973 | 3.36% |
| Italy | 72239 | 3.15% |
| Vietnam | 65956 | 2.88% |
| Netherlands | 62058 | 2.71% |
| Brazil | 50108 | 2.18% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom - Vehicles & Parts
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
Wix eCommerce - Health & Beauty
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.4m | 100.00% |
| Emails | 3.4m | 63.01% |
| Phones | 2.3m | 41.86% |
| Ecommerce platform | 5.4m | 99.46% |
| Couriers | 582.9k | 10.79% |
| Payment Providers | 864.9k | 16.01% |
| Categories | 2.2m | 41.50% |
| Social Media | 3.4m | 63.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the RSS e-commerce landscape:
Analyze 2.3m verified e-commerce stores on RSS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across RSS e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the RSS e-commerce intelligence?
-
We track 2.3m verified RSS e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (1,094,074 occurrences) , followed by Instagram (28.9%) and YouTube (8.8%) .
Base: 3,512,890 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,094,074 occurrences
1,014,688 occurrences
307,597 occurrences
222,894 occurrences
207,109 occurrences
188,960 occurrences
187,409 occurrences
151,985 occurrences
129,230 occurrences
8,944 occurrences
Visual Distribution
1,094,074 occurrences
1,014,688 occurrences
307,597 occurrences
222,894 occurrences
207,109 occurrences
188,960 occurrences
187,409 occurrences
151,985 occurrences
129,230 occurrences
8,944 occurrences