Priority Hints Technology Adoption in E-commerce
Discover 4.0m verified e-commerce stores using Priority Hints. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9m domains. 4.0m verified as active stores with physical delivery.
· · Next full refresh: May 2026
4.0m verified active stores out of 7.9m detected · 50.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 47.6% of stores with physical delivery (1,877,226 stores) , followed by Shopify (31.7%) and Custom (6.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,877,226 stores
1,249,888 stores
273,318 stores
224,441 stores
146,278 stores
86,744 stores
31,972 stores
9,909 stores
9,784 stores
9,606 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1877226 | 47.64% |
| Shopify | 1249888 | 31.72% |
| Custom | 273318 | 6.94% |
| Wix eCommerce | 224441 | 5.70% |
| Squarespace Commerce | 146278 | 3.71% |
| Nuvemshop | 86744 | 2.20% |
| Shoptet | 31972 | 0.81% |
| ePages | 9909 | 0.25% |
| Ticimax | 9784 | 0.25% |
| Magento | 9606 | 0.24% |
| Shoper | 6916 | 0.18% |
| Tray | 4183 | 0.11% |
| Big Cartel | 3655 | 0.09% |
| PrestaShop | 3582 | 0.09% |
| Zid | 2966 | 0.08% |
All Stores Distribution
WooCommerce holds 52.4% share of all Priority Hints e-commerce stores (4,052,321) , with Shopify at 17.3% and Custom at 3.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,052,321 stores
1,338,176 stores
273,318 stores
1,049,323 stores
833,431 stores
87,841 stores
33,559 stores
10,309 stores
9,920 stores
17,210 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4052321 | 52.44% |
| Shopify | 1338176 | 17.32% |
| Custom | 273318 | 3.54% |
| Wix eCommerce | 1049323 | 13.58% |
| Squarespace Commerce | 833431 | 10.79% |
| Nuvemshop | 87841 | 1.14% |
| Shoptet | 33559 | 0.43% |
| ePages | 10309 | 0.13% |
| Ticimax | 9920 | 0.13% |
| Magento | 17210 | 0.22% |
| Shoper | 7026 | 0.09% |
| Tray | 4329 | 0.06% |
| Big Cartel | 3935 | 0.05% |
| PrestaShop | 3801 | 0.05% |
| Zid | 3001 | 0.04% |
Categories Distribution
Clothing & Accessories leads with 19.7% of all stores (684,399 stores) , followed by Health & Beauty (17.8%) and Food & Beverages (11.1%) .
Base: 3,477,612 AI-verified stores with physical delivery and detected product categories (86.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
684,399 stores
617,415 stores
386,070 stores
261,546 stores
221,832 stores
191,264 stores
164,221 stores
161,774 stores
160,089 stores
149,571 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 684399 | 19.68% |
| Health & Beauty | 617415 | 17.75% |
| Food & Beverages | 386070 | 11.10% |
| Sporting Goods & Outdoor Gear | 261546 | 7.52% |
| Home & Garden | 221832 | 6.38% |
| Arts & Entertainment | 191264 | 5.50% |
| Jewelry & Watches | 164221 | 4.72% |
| Electronics & Technology | 161774 | 4.65% |
| Toys & Games | 160089 | 4.60% |
| Gifts & Special Occasions | 149571 | 4.30% |
| Tools & Hardware | 119862 | 3.45% |
| Business & Industrial | 109053 | 3.14% |
| Furniture & Home Decor | 107742 | 3.10% |
| Vehicles & Parts | 90113 | 2.59% |
| Books & Media | 52661 | 1.51% |
Payment Providers Distribution
PayPal leads with 28.0% among AI-verified physical stores (335,564 stores) , followed by MasterCard (14.2%) and Stripe Connect (12.2%) .
Base: 1,062,487 AI-verified physical stores with detectable payment providers (13.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
335,564 stores
169,314 stores
146,233 stores
124,444 stores
76,851 stores
69,177 stores
60,606 stores
53,289 stores
35,842 stores
32,848 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 335564 | 28.05% |
| MasterCard | 169314 | 14.15% |
| Stripe Connect | 146233 | 12.22% |
| American Express | 124444 | 10.40% |
| Apple Pay | 76851 | 6.42% |
| Klarna | 69177 | 5.78% |
| Google Pay | 60606 | 5.07% |
| VISA | 53289 | 4.45% |
| Mercado Pago | 35842 | 3.00% |
| Boleto | 32848 | 2.75% |
| Bolt | 27194 | 2.27% |
| JCB | 20342 | 1.70% |
| Bancontact | 16382 | 1.37% |
| Przelewy24 | 15344 | 1.28% |
| BLIK | 12994 | 1.09% |
Shipping Carriers Distribution
DHL leads with 18.6% among AI-verified physical stores (132,045 stores) , followed by UPS (16.4%) and USPS (14.1%) .
Base: 733,966 AI-verified physical stores with detectable shipping carriers (9.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 132045 | 18.57% |
| UPS | 116696 | 16.41% |
| USPS | 100409 | 14.12% |
| FedEx | 74125 | 10.43% |
| DPD | 61539 | 8.66% |
| GLS | 40407 | 5.68% |
| Correios | 33816 | 4.76% |
| Royal Mail | 32165 | 4.52% |
| InPost | 20496 | 2.88% |
| Colissimo | 19249 | 2.71% |
| Estes | 18126 | 2.55% |
| PostNL | 17171 | 2.42% |
| Hermes | 15657 | 2.20% |
| TNT | 14620 | 2.06% |
| Australia Post | 14482 | 2.04% |
Store Launch Timeline
Over the past 12 months, 1,211,791 new stores were launched in Priority Hints , with the highest activity in 2026-03 (161,013 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
161,013 stores launched
109,593 stores launched
130,932 stores launched
111,608 stores launched
109,678 stores launched
106,045 stores launched
99,577 stores launched
92,140 stores launched
91,909 stores launched
77,632 stores launched
81,212 stores launched
40,452 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 161013 | 13.29% |
| 2026-02 | 109593 | 9.04% |
| 2026-01 | 130932 | 10.80% |
| 2025-12 | 111608 | 9.21% |
| 2025-11 | 109678 | 9.05% |
| 2025-10 | 106045 | 8.75% |
| 2025-09 | 99577 | 8.22% |
| 2025-08 | 92140 | 7.60% |
| 2025-07 | 91909 | 7.58% |
| 2025-06 | 77632 | 6.41% |
| 2025-05 | 81212 | 6.70% |
| 2025-04 | 40452 | 3.34% |
Active Stores by Launch Year
Currently, 3,992,161 active stores in Priority Hints are tracked in our database , with the most stores launched in 2026 (403,280 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
403,280 active stores
1,013,817 active stores
513,291 active stores
317,110 active stores
238,557 active stores
252,344 active stores
230,261 active stores
146,324 active stores
150,291 active stores
120,907 active stores
64,834 active stores
55,429 active stores
58,935 active stores
76,230 active stores
43,236 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 403280 | 10.10% |
| 2025 | 1013817 | 25.40% |
| 2024 | 513291 | 12.86% |
| 2023 | 317110 | 7.94% |
| 2022 | 238557 | 5.98% |
| 2021 | 252344 | 6.32% |
| 2020 | 230261 | 5.77% |
| 2019 | 146324 | 3.67% |
| 2018 | 150291 | 3.76% |
| 2017 | 120907 | 3.03% |
| 2016 | 64834 | 1.62% |
| 2015 | 55429 | 1.39% |
| 2014 | 58935 | 1.48% |
| 2013 | 76230 | 1.91% |
| 2012 | 43236 | 1.08% |
| 2011 | 45363 | 1.14% |
| 2010 | 36947 | 0.93% |
| 2009 | 33376 | 0.84% |
| 2008 | 26961 | 0.68% |
| 2007 | 24726 | 0.62% |
| 2006 | 17721 | 0.44% |
| 2005 | 15782 | 0.40% |
| 2004 | 20786 | 0.52% |
| 2003 | 16543 | 0.41% |
| 2002 | 14879 | 0.37% |
| 2001 | 18026 | 0.45% |
| 2000 | 13244 | 0.33% |
| 1999 | 10102 | 0.25% |
| 1998 | 6533 | 0.16% |
| 1997 | 3493 | 0.09% |
| 1996 | 2307 | 0.06% |
| 1995 | 526 | 0.01% |
Geographic Distribution
United States leads with 33.8% (940,179 AI-verified stores) , followed by United Kingdom (7.9%) and India (6.5%) .
Base: 2,779,800 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
940,179 AI-verified stores
219,296 AI-verified stores
180,000 AI-verified stores
145,333 AI-verified stores
144,773 AI-verified stores
125,669 AI-verified stores
109,260 AI-verified stores
101,536 AI-verified stores
99,715 AI-verified stores
97,837 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 940179 | 33.82% |
| United Kingdom | 219296 | 7.89% |
| India | 180000 | 6.48% |
| Germany | 145333 | 5.23% |
| France | 144773 | 5.21% |
| Brazil | 125669 | 4.52% |
| Australia | 109260 | 3.93% |
| Canada | 101536 | 3.65% |
| Spain | 99715 | 3.59% |
| Italy | 97837 | 3.52% |
| Netherlands | 93395 | 3.36% |
| Iran | 88331 | 3.18% |
| Poland | 63146 | 2.27% |
| Vietnam | 62971 | 2.27% |
| Turkey | 59478 | 2.14% |
| Russia | 51880 | 1.87% |
| Argentina | 51722 | 1.86% |
| Pakistan | 50111 | 1.80% |
| Mexico | 48361 | 1.74% |
| South Africa | 46807 | 1.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Mercado Shops
Custom - Clothing & Accessories
Custom - Toys & Games
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify - Health & Beauty
WooCommerce - Home & Garden
WooCommerce - Sporting Goods & Outdoor Gear
Nuvemshop - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9m | 100.00% |
| Emails | 4.5m | 56.45% |
| Phones | 1.3m | 16.57% |
| Ecommerce platform | 7.9m | 99.69% |
| Couriers | 734.0k | 9.25% |
| Payment Providers | 1.1m | 13.39% |
| Categories | 3.8m | 48.03% |
| Social Media | 5.2m | 65.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Priority Hints e-commerce landscape:
Analyze 4.0m verified e-commerce stores on Priority Hints - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Priority Hints e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Priority Hints e-commerce intelligence?
-
We track 4.0m verified Priority Hints e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.7% among stores with at least one detectable social profile (2,072,037 stores) , followed by Facebook (28.2%) and TikTok (9.2%) .
Base: 5,224,416 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,072,037 stores
1,784,281 stores
580,470 stores
578,981 stores
329,767 stores
314,290 stores
277,772 stores
213,899 stores
172,122 stores
8,618 stores
Visual Distribution