Priority Hints Technology Adoption in E-commerce
Discover 3.8m verified e-commerce stores using Priority Hints. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.4m domains. 3.8m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
3.8m verified active stores out of 7.4m detected · 51.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 45.9% of stores with physical delivery (1,708,753 stores) , followed by Shopify (31.3%) and Custom (9.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,708,753 stores
1,164,181 stores
335,058 stores
212,549 stores
137,841 stores
81,658 stores
31,462 stores
9,980 stores
9,556 stores
9,510 stores
Visual Distribution
1,708,753 stores
1,164,181 stores
335,058 stores
212,549 stores
137,841 stores
81,658 stores
31,462 stores
9,980 stores
9,556 stores
9,510 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1708753 | 45.88% |
| Shopify | 1164181 | 31.26% |
| Custom | 335058 | 9.00% |
| Wix eCommerce | 212549 | 5.71% |
| Squarespace Commerce | 137841 | 3.70% |
| Nuvemshop | 81658 | 2.19% |
| Shoptet | 31462 | 0.84% |
| Magento | 9980 | 0.27% |
| Ticimax | 9556 | 0.26% |
| ePages | 9510 | 0.26% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.0% share of all Priority Hints e-commerce stores (3,691,119) , with Shopify at 17.2% and Custom at 4.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,691,119 stores
1,244,818 stores
335,058 stores
998,382 stores
790,814 stores
82,744 stores
32,996 stores
16,776 stores
9,674 stores
9,914 stores
Visual Distribution
3,691,119 stores
1,244,818 stores
335,058 stores
998,382 stores
790,814 stores
82,744 stores
32,996 stores
16,776 stores
9,674 stores
9,914 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3691119 | 51.01% |
| Shopify | 1244818 | 17.20% |
| Custom | 335058 | 4.63% |
| Wix eCommerce | 998382 | 13.80% |
| Squarespace Commerce | 790814 | 10.93% |
| Nuvemshop | 82744 | 1.14% |
| Shoptet | 32996 | 0.46% |
| Magento | 16776 | 0.23% |
| Ticimax | 9674 | 0.13% |
| ePages | 9914 | 0.14% |
Categories Distribution
Clothing & Accessories stores with 19.6% of all stores (648,350 stores) , followed by Health & Beauty (17.5%) and Food & Beverages (11.1%) .
Base: 3,305,308 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
648,350 stores
578,833 stores
367,256 stores
255,645 stores
211,698 stores
185,631 stores
155,400 stores
154,740 stores
146,060 stores
141,500 stores
Visual Distribution
648,350 stores
578,833 stores
367,256 stores
255,645 stores
211,698 stores
185,631 stores
155,400 stores
154,740 stores
146,060 stores
141,500 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 648350 | 19.62% |
| Health & Beauty | 578833 | 17.51% |
| Food & Beverages | 367256 | 11.11% |
| Sporting Goods & Outdoor Gear | 255645 | 7.73% |
| Home & Garden | 211698 | 6.40% |
| Arts & Entertainment | 185631 | 5.62% |
| Jewelry & Watches | 155400 | 4.70% |
| Toys & Games | 154740 | 4.68% |
| Electronics & Technology | 146060 | 4.42% |
| Gifts & Special Occasions | 141500 | 4.28% |
Payment Providers Distribution
PayPal stores with 26.9% among AI-verified physical stores (336,920 stores) , followed by MasterCard (12.3%) and Stripe Connect (11.8%) .
Base: 1,030,991 AI-verified physical stores with detectable payment providers (14.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
336,920 stores
153,859 stores
147,472 stores
138,848 stores
105,063 stores
77,949 stores
76,919 stores
52,551 stores
35,559 stores
32,205 stores
Visual Distribution
336,920 stores
153,859 stores
147,472 stores
138,848 stores
105,063 stores
77,949 stores
76,919 stores
52,551 stores
35,559 stores
32,205 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 336920 | 26.93% |
| MasterCard | 153859 | 12.30% |
| Stripe Connect | 147472 | 11.79% |
| American Express | 138848 | 11.10% |
| Apple Pay | 105063 | 8.40% |
| Google Pay | 77949 | 6.23% |
| Klarna | 76919 | 6.15% |
| VISA | 52551 | 4.20% |
| Mercado Pago | 35559 | 2.84% |
| Boleto | 32205 | 2.57% |
Shipping Carriers Distribution
DHL stores with 18.6% among AI-verified physical stores (125,034 stores) , followed by UPS (16.5%) and USPS (12.9%) .
Base: 695,103 AI-verified physical stores with detectable shipping carriers (9.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
125,034 stores
110,883 stores
87,022 stores
67,520 stores
61,623 stores
40,569 stores
32,736 stores
29,898 stores
21,926 stores
19,205 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 125034 | 18.59% |
| UPS | 110883 | 16.48% |
| USPS | 87022 | 12.94% |
| FedEx | 67520 | 10.04% |
| DPD | 61623 | 9.16% |
| GLS | 40569 | 6.03% |
| Correios | 32736 | 4.87% |
| Royal Mail | 29898 | 4.44% |
| InPost | 21926 | 3.26% |
| Colissimo | 19205 | 2.86% |
Store Launch Timeline
Over the past 12 months, 1,137,446 new stores were launched in Priority Hints , with the highest activity in 2026-05 (176,132 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
176,132 stores launched
143,472 stores launched
123,114 stores launched
84,656 stores launched
95,543 stores launched
82,490 stores launched
84,787 stores launched
84,335 stores launched
80,222 stores launched
75,137 stores launched
76,715 stores launched
30,843 stores launched
Monthly Trend
15.5% of last 12 months
12.6% of last 12 months
10.8% of last 12 months
7.4% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
7.5% of last 12 months
7.4% of last 12 months
7.1% of last 12 months
6.6% of last 12 months
6.7% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 176132 | 15.48% |
| 2026-04 | 143472 | 12.61% |
| 2026-03 | 123114 | 10.82% |
| 2026-02 | 84656 | 7.44% |
| 2026-01 | 95543 | 8.40% |
| 2025-12 | 82490 | 7.25% |
| 2025-11 | 84787 | 7.45% |
| 2025-10 | 84335 | 7.41% |
| 2025-09 | 80222 | 7.05% |
| 2025-08 | 75137 | 6.61% |
| 2025-07 | 76715 | 6.74% |
| 2025-06 | 30843 | 2.71% |
Active Stores by Launch Year
Currently, 3,771,949 active stores in Priority Hints are tracked in our database , with the most stores launched in 2026 (632,405 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
632,405 active stores
788,172 active stores
444,207 active stores
281,930 active stores
215,695 active stores
230,292 active stores
212,892 active stores
135,631 active stores
139,386 active stores
114,142 active stores
61,707 active stores
52,687 active stores
55,287 active stores
71,173 active stores
40,969 active stores
Distribution by Launch Year
16.8% of tracked active stores
20.9% of tracked active stores
11.8% of tracked active stores
7.5% of tracked active stores
5.7% of tracked active stores
6.1% of tracked active stores
5.6% of tracked active stores
3.6% of tracked active stores
3.7% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 632405 | 16.77% |
| 2025 | 788172 | 20.90% |
| 2024 | 444207 | 11.78% |
| 2023 | 281930 | 7.47% |
| 2022 | 215695 | 5.72% |
| 2021 | 230292 | 6.11% |
| 2020 | 212892 | 5.64% |
| 2019 | 135631 | 3.60% |
| 2018 | 139386 | 3.70% |
| 2017 | 114142 | 3.03% |
| 2016 | 61707 | 1.64% |
| 2015 | 52687 | 1.40% |
| 2014 | 55287 | 1.47% |
| 2013 | 71173 | 1.89% |
| 2012 | 40969 | 1.09% |
Geographic Distribution
United States stores with 33.8% (867,867 AI-verified stores) , followed by United Kingdom (8.0%) and India (6.4%) .
Base: 2,570,546 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
867,867 AI-verified stores
206,739 AI-verified stores
164,245 AI-verified stores
139,221 AI-verified stores
134,216 AI-verified stores
117,225 AI-verified stores
105,304 AI-verified stores
98,596 AI-verified stores
96,610 AI-verified stores
94,490 AI-verified stores
Visual Distribution
867,867 AI-verified stores
206,739 AI-verified stores
164,245 AI-verified stores
139,221 AI-verified stores
134,216 AI-verified stores
117,225 AI-verified stores
105,304 AI-verified stores
98,596 AI-verified stores
96,610 AI-verified stores
94,490 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 867867 | 33.76% |
| United Kingdom | 206739 | 8.04% |
| India | 164245 | 6.39% |
| Germany | 139221 | 5.42% |
| France | 134216 | 5.22% |
| Brazil | 117225 | 4.56% |
| Australia | 105304 | 4.10% |
| Spain | 98596 | 3.84% |
| Canada | 96610 | 3.76% |
| Italy | 94490 | 3.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom - Electronics & Technology
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Squarespace Commerce - Food & Beverages
Shopify - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Shopify - Toys & Games
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.4m | 100.00% |
| Emails | 4.1m | 55.47% |
| Phones | 2.5m | 33.74% |
| Ecommerce platform | 7.3m | 99.66% |
| Couriers | 695.1k | 9.46% |
| Payment Providers | 1.0m | 14.03% |
| Categories | 3.6m | 49.23% |
| Social Media | 4.9m | 66.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Priority Hints e-commerce landscape:
Analyze 3.8m verified e-commerce stores on Priority Hints - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Priority Hints e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Priority Hints e-commerce intelligence?
-
We track 3.8m verified Priority Hints e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.8% among stores with at least one detectable social profile (1,970,044 stores) , followed by Facebook (28.3%) and TikTok (9.4%) .
Base: 4,866,017 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,970,044 stores
1,702,728 stores
565,399 stores
560,760 stores
303,913 stores
286,827 stores
256,078 stores
197,127 stores
158,326 stores
8,104 stores
Visual Distribution
1,970,044 stores
1,702,728 stores
565,399 stores
560,760 stores
303,913 stores
286,827 stores
256,078 stores
197,127 stores
158,326 stores
8,104 stores