Priority Hints Technology Adoption in E-commerce
Discover 4.4m e-commerce stores using Priority Hints. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 45.9% of stores with physical delivery (2,020,355 stores) , followed by Shopify (25.4%) and Custom (15.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,020,355 stores
1,119,555 stores
694,913 stores
293,816 stores
139,693 stores
70,566 stores
29,153 stores
6,507 stores
6,012 stores
5,508 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2020355 | 45.87% |
| Shopify | 1119555 | 25.42% |
| Custom | 694913 | 15.78% |
| Wix eCommerce | 293816 | 6.67% |
| Squarespace Commerce | 139693 | 3.17% |
| Nuvemshop | 70566 | 1.60% |
| Shoptet | 29153 | 0.66% |
| Magento | 6507 | 0.15% |
| ePages | 6012 | 0.14% |
| Shoper | 5508 | 0.13% |
| ShopBase | 5195 | 0.12% |
| Tray | 3619 | 0.08% |
| Unas | 3584 | 0.08% |
| Big Cartel | 3437 | 0.08% |
| Welcart | 2909 | 0.07% |
All Stores Distribution
WooCommerce holds 48.4% share of all Priority Hints e-commerce stores (3,754,108) , with Shopify at 18.9% and Custom at 9.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,754,108 stores
1,468,421 stores
694,913 stores
1,118,587 stores
566,990 stores
75,088 stores
32,170 stores
7,645 stores
11,108 stores
5,748 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3754108 | 48.39% |
| Shopify | 1468421 | 18.93% |
| Custom | 694913 | 8.96% |
| Wix eCommerce | 1118587 | 14.42% |
| Squarespace Commerce | 566990 | 7.31% |
| Nuvemshop | 75088 | 0.97% |
| Shoptet | 32170 | 0.41% |
| Magento | 7645 | 0.10% |
| ePages | 11108 | 0.14% |
| Shoper | 5748 | 0.07% |
| ShopBase | 6372 | 0.08% |
| Tray | 4027 | 0.05% |
| Unas | 3857 | 0.05% |
| Big Cartel | 4205 | 0.05% |
| Welcart | 4075 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 22.1% of all stores (727,005 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (10.6%) .
Top 10 Categories
727,005 stores
564,124 stores
350,026 stores
244,421 stores
214,340 stores
187,623 stores
169,132 stores
144,486 stores
139,983 stores
114,245 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 727005 | 22.07% |
| Health & Beauty | 564124 | 17.13% |
| Food & Beverages | 350026 | 10.63% |
| Electronics & Technology | 244421 | 7.42% |
| Home & Garden | 214340 | 6.51% |
| Jewelry & Watches | 187623 | 5.70% |
| Furniture & Home Decor | 169132 | 5.13% |
| Arts & Entertainment | 144486 | 4.39% |
| Vehicles & Parts | 139983 | 4.25% |
| Business & Industrial | 114245 | 3.47% |
| Gifts & Special Occasions | 110564 | 3.36% |
| Sporting Goods & Outdoor Gear | 101007 | 3.07% |
| Pets & Pet Supplies | 81055 | 2.46% |
| Tools & Hardware | 80877 | 2.46% |
| Books & Media | 64931 | 1.97% |
Payment Providers Distribution
PayPal leads with 27.9% among AI-verified physical stores (372,074 stores) , followed by MasterCard (14.2%) and American Express (12.1%) .
Base: 1,083,340 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
372,074 stores
189,186 stores
161,143 stores
155,826 stores
92,594 stores
78,215 stores
74,201 stores
62,078 stores
31,637 stores
27,377 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 372074 | 27.87% |
| MasterCard | 189186 | 14.17% |
| American Express | 161143 | 12.07% |
| Stripe Connect | 155826 | 11.67% |
| Apple Pay | 92594 | 6.94% |
| Klarna | 78215 | 5.86% |
| Google Pay | 74201 | 5.56% |
| VISA | 62078 | 4.65% |
| Bolt | 31637 | 2.37% |
| JCB | 27377 | 2.05% |
| Mercado Pago | 22653 | 1.70% |
| Boleto | 19656 | 1.47% |
| Bancontact | 17842 | 1.34% |
| Paddle | 15748 | 1.18% |
| Przelewy24 | 14771 | 1.11% |
Shipping Carriers Distribution
DHL leads with 18.0% among AI-verified physical stores (152,152 stores) , followed by UPS (17.7%) and USPS (15.8%) .
Base: 816,368 AI-verified physical stores with detectable shipping carriers (10.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
152,152 stores
149,424 stores
134,012 stores
90,798 stores
65,652 stores
43,485 stores
39,751 stores
32,811 stores
23,168 stores
21,225 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 152152 | 17.97% |
| UPS | 149424 | 17.65% |
| USPS | 134012 | 15.83% |
| FedEx | 90798 | 10.73% |
| DPD | 65652 | 7.75% |
| GLS | 43485 | 5.14% |
| Royal Mail | 39751 | 4.70% |
| Correios | 32811 | 3.88% |
| Estes | 23168 | 2.74% |
| Australia Post | 21225 | 2.51% |
| PostNL | 20412 | 2.41% |
| Colissimo | 20028 | 2.37% |
| Hermes | 18978 | 2.24% |
| InPost | 17906 | 2.12% |
| Correos | 16785 | 1.98% |
Store Launch Timeline
Over the past 12 months, 1,346,281 new stores were launched in Priority Hints , with the highest activity in 2025-10 (149,094 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
149,094 stores launched
149,098 stores launched
146,523 stores launched
142,705 stores launched
117,282 stores launched
121,261 stores launched
109,005 stores launched
106,047 stores launched
92,379 stores launched
94,961 stores launched
78,545 stores launched
39,381 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 149094 | 11.07% |
| 2025-09 | 149098 | 11.07% |
| 2025-08 | 146523 | 10.88% |
| 2025-07 | 142705 | 10.60% |
| 2025-06 | 117282 | 8.71% |
| 2025-05 | 121261 | 9.01% |
| 2025-04 | 109005 | 8.10% |
| 2025-03 | 106047 | 7.88% |
| 2025-02 | 92379 | 6.86% |
| 2025-01 | 94961 | 7.05% |
| 2024-12 | 78545 | 5.83% |
| 2024-11 | 39381 | 2.93% |
Active Stores by Launch Year
Currently, 4,417,891 active stores in Priority Hints are tracked in our database , with the most stores launched in 2025 (1,231,643 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,231,643 active stores
667,089 active stores
382,738 active stores
283,787 active stores
298,851 active stores
264,106 active stores
172,442 active stores
177,661 active stores
141,717 active stores
84,827 active stores
71,677 active stores
75,502 active stores
99,536 active stores
56,391 active stores
61,154 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1231643 | 27.88% |
| 2024 | 667089 | 15.10% |
| 2023 | 382738 | 8.66% |
| 2022 | 283787 | 6.42% |
| 2021 | 298851 | 6.76% |
| 2020 | 264106 | 5.98% |
| 2019 | 172442 | 3.90% |
| 2018 | 177661 | 4.02% |
| 2017 | 141717 | 3.21% |
| 2016 | 84827 | 1.92% |
| 2015 | 71677 | 1.62% |
| 2014 | 75502 | 1.71% |
| 2013 | 99536 | 2.25% |
| 2012 | 56391 | 1.28% |
| 2011 | 61154 | 1.38% |
| 2010 | 48795 | 1.10% |
| 2009 | 44238 | 1.00% |
| 2008 | 36489 | 0.83% |
| 2007 | 33150 | 0.75% |
| 2006 | 23531 | 0.53% |
| 2005 | 20718 | 0.47% |
| 2004 | 27794 | 0.63% |
| 2003 | 21659 | 0.49% |
| 2002 | 19889 | 0.45% |
| 2001 | 24054 | 0.54% |
| 2000 | 17731 | 0.40% |
| 1999 | 13503 | 0.31% |
| 1998 | 8760 | 0.20% |
| 1997 | 4771 | 0.11% |
| 1996 | 3053 | 0.07% |
| 1995 | 635 | 0.01% |
Geographic Distribution
United States leads with 30.2% (872,469 AI-verified stores) , followed by United Kingdom (8.1%) and India (6.6%) .
Base: 2,885,543 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
872,469 AI-verified stores
233,539 AI-verified stores
190,513 AI-verified stores
159,495 AI-verified stores
140,401 AI-verified stores
138,392 AI-verified stores
129,682 AI-verified stores
113,852 AI-verified stores
105,907 AI-verified stores
101,973 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 872469 | 30.24% |
| United Kingdom | 233539 | 8.09% |
| India | 190513 | 6.60% |
| Iran | 159495 | 5.53% |
| Spain | 140401 | 4.87% |
| France | 138392 | 4.80% |
| Brazil | 129682 | 4.49% |
| Australia | 113852 | 3.95% |
| Canada | 105907 | 3.67% |
| Germany | 101973 | 3.53% |
| Italy | 98286 | 3.41% |
| Netherlands | 92308 | 3.20% |
| Turkey | 75871 | 2.63% |
| Poland | 71382 | 2.47% |
| Russia | 69458 | 2.41% |
| Vietnam | 67348 | 2.33% |
| Mexico | 62220 | 2.16% |
| Argentina | 56471 | 1.96% |
| Pakistan | 53302 | 1.85% |
| Japan | 52674 | 1.83% |
Featured Stores
Discover the strongest performers and newest entrants in Priority Hints's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Food & Beverages
WooCommerce — Health & Beauty
Shopify
Shopify — Health & Beauty
WooCommerce — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.8m | 100.00% |
| Emails | 4.7m | 60.23% |
| Phones | 1.3m | 16.78% |
| Ecommerce platform | 7.8m | 99.73% |
| Couriers | 816.4k | 10.41% |
| Payment Providers | 1.1m | 13.82% |
| Categories | 4.6m | 59.10% |
| Social Media | 5.0m | 63.36% |
Starter Package
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Maximize Your ROI
Use our detailed Priority Hints E-commerce Database to:
Gain actionable insights into 4.4m physical stores in Priority Hints.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Priority Hints online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Delivery Methods
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Priority Hints E-commerce Database?
-
Our database covers over 4.4m Priority Hints physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.7% among stores with at least one detectable social profile (2,195,711 stores) , followed by Facebook (28.0%) and YouTube (9.2%) .
Base: 4,967,971 stores with any detectable social profile (63.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,195,711 stores
1,942,873 stores
635,846 stores
552,039 stores
387,179 stores
350,837 stores
350,298 stores
283,069 stores
221,727 stores
11,707 stores
Visual Distribution