Priority Hints Technology Adoption in E-commerce

Discover 4.2m verified e-commerce stores using Priority Hints. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 8.2m domains. 4.2m verified as active stores with physical delivery.

· · Next full refresh: March 2026

4.2m verified active stores out of 8.2m detected · 51.6% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 45.8% of stores with physical delivery (1,915,571 stores) , followed by Shopify (37.1%) and Wix eCommerce (5.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,915,571 stores

Shopify 37.1%

1,551,835 stores

244,449 stores

221,626 stores

85,381 stores

81,414 stores

31,976 stores

10,835 stores

8,837 stores

6,271 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Priority Hints
Platform Stores with Physical Delivery Percentage
WooCommerce 1915571 45.84%
Shopify 1551835 37.13%
Wix eCommerce 244449 5.85%
Custom 221626 5.30%
Nuvemshop 85381 2.04%
Squarespace Commerce 81414 1.95%
Shoptet 31976 0.77%
ePages 10835 0.26%
Magento 8837 0.21%
Shoper 6271 0.15%
ShopBase 5699 0.14%
Tray 4025 0.10%
Unas 3967 0.09%
Big Cartel 3961 0.09%
PrestaShop 3254 0.08%

Categories Distribution

Clothing & Accessories leads with 26.1% of all stores (821,069 stores) , followed by Health & Beauty (18.6%) and Food & Beverages (9.7%) .

Base: 3,140,490 AI-verified stores with physical delivery and detected product categories (74.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 26.1%

821,069 stores

Health & Beauty 18.6%

583,033 stores

Food & Beverages 9.7%

303,120 stores

Electronics & Technology 7.4%

232,140 stores

Jewelry & Watches 6.6%

206,809 stores

Home & Garden 6.1%

192,942 stores

Furniture & Home Decor 4.9%

152,395 stores

Gifts & Special Occasions 3.4%

108,160 stores

Arts & Entertainment 3.3%

104,371 stores

Sporting Goods & Outdoor Gear 2.8%

89,354 stores

Visual Distribution

Distribution of top 10 Priority Hints store categories (February 2026)
Distribution of categories in Priority Hints e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 821069 26.14%
Health & Beauty 583033 18.57%
Food & Beverages 303120 9.65%
Electronics & Technology 232140 7.39%
Jewelry & Watches 206809 6.59%
Home & Garden 192942 6.14%
Furniture & Home Decor 152395 4.85%
Gifts & Special Occasions 108160 3.44%
Arts & Entertainment 104371 3.32%
Sporting Goods & Outdoor Gear 89354 2.85%
Vehicles & Parts 88661 2.82%
Pets & Pet Supplies 77419 2.47%
Tools & Hardware 67623 2.15%
Business & Industrial 57511 1.83%
Toys & Games 55883 1.78%

Payment Providers Distribution

PayPal leads with 27.8% among AI-verified physical stores (424,678 stores) , followed by MasterCard (13.7%) and American Express (11.7%) .

Base: 1,215,292 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.8%

424,678 stores

209,278 stores

179,316 stores

173,177 stores

110,363 stores

98,602 stores

88,468 stores

VISA 4.7%

71,382 stores

32,860 stores

Bolt 2.0%

30,438 stores

Visual Distribution

Distribution of top 10 Priority Hints payment providers (February 2026)
Distribution of payment providers in Priority Hints e-commerce stores
Payment Provider Store Count Market Share
PayPal 424678 27.79%
MasterCard 209278 13.69%
American Express 179316 11.73%
Stripe Connect 173177 11.33%
Apple Pay 110363 7.22%
Klarna 98602 6.45%
Google Pay 88468 5.79%
VISA 71382 4.67%
Mercado Pago 32860 2.15%
Bolt 30438 1.99%
Boleto 29028 1.90%
JCB 26862 1.76%
Bancontact 20920 1.37%
Przelewy24 16484 1.08%
iDEAL 16348 1.07%

Shipping Carriers Distribution

DHL leads with 18.9% among AI-verified physical stores (178,023 stores) , followed by UPS (17.3%) and USPS (15.4%) .

Base: 891,231 AI-verified physical stores with detectable shipping carriers (10.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.9%

178,023 stores

UPS 17.3%

163,328 stores

USPS 15.4%

145,100 stores

FedEx 10.9%

102,727 stores

DPD 7.8%

73,153 stores

GLS 5.1%

47,905 stores

44,220 stores

37,661 stores

23,439 stores

23,144 stores

Visual Distribution

Distribution of top 10 Priority Hints shipping carriers (February 2026)
Distribution of shipping carriers in Priority Hints e-commerce stores
Shipping Carrier Store Count Market Share
DHL 178023 18.89%
UPS 163328 17.33%
USPS 145100 15.40%
FedEx 102727 10.90%
DPD 73153 7.76%
GLS 47905 5.08%
Royal Mail 44220 4.69%
Correios 37661 4.00%
Colissimo 23439 2.49%
PostNL 23144 2.46%
Australia Post 23136 2.46%
Estes 22874 2.43%
Hermes 21601 2.29%
InPost 19809 2.10%
TNT 16185 1.72%

Store Launch Timeline

Over the past 12 months, 1,471,846 new stores were launched in Priority Hints , with the highest activity in 2026-01 (141,650 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 9.6%

141,650 stores launched

2025-12 8.8%

128,821 stores launched

2025-11 9.2%

135,512 stores launched

2025-10 9.4%

138,163 stores launched

2025-09 9.2%

135,395 stores launched

2025-08 9.0%

132,047 stores launched

2025-07 9.3%

137,277 stores launched

2025-06 7.5%

110,735 stores launched

2025-05 8.3%

121,575 stores launched

2025-04 7.6%

111,895 stores launched

2025-03 7.7%

113,377 stores launched

2025-02 4.4%

65,399 stores launched

Monthly Trend

Monthly store launches in Priority Hints (February 2026)
Monthly store launches in Priority Hints over the past 12 months
Month Stores Launched Percentage
2026-01 141650 9.62%
2025-12 128821 8.75%
2025-11 135512 9.21%
2025-10 138163 9.39%
2025-09 135395 9.20%
2025-08 132047 8.97%
2025-07 137277 9.33%
2025-06 110735 7.52%
2025-05 121575 8.26%
2025-04 111895 7.60%
2025-03 113377 7.70%
2025-02 65399 4.44%

Active Stores by Launch Year

Currently, 4,201,850 active stores in Priority Hints are tracked in our database , with the most stores launched in 2026 (142,151 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.4%

142,151 active stores

2025 33.9%

1,424,491 active stores

2024 13.7%

575,689 active stores

2023 7.8%

328,040 active stores

2022 5.7%

239,622 active stores

2021 6.0%

252,958 active stores

2020 5.4%

226,116 active stores

2019 3.4%

141,960 active stores

2018 3.5%

146,850 active stores

2017 2.8%

115,906 active stores

2016 1.6%

65,242 active stores

2015 1.3%

55,033 active stores

2014 1.4%

58,825 active stores

2013 1.9%

78,803 active stores

2012 1.0%

42,701 active stores

Distribution by Launch Year

Active stores in Priority Hints by original launch year (February 2026)
Active stores in Priority Hints by launch year
Launch Year Active Stores Percentage
2026 142151 3.38%
2025 1424491 33.90%
2024 575689 13.70%
2023 328040 7.81%
2022 239622 5.70%
2021 252958 6.02%
2020 226116 5.38%
2019 141960 3.38%
2018 146850 3.49%
2017 115906 2.76%
2016 65242 1.55%
2015 55033 1.31%
2014 58825 1.40%
2013 78803 1.88%
2012 42701 1.02%
2011 47077 1.12%
2010 37050 0.88%
2009 33014 0.79%
2008 26974 0.64%
2007 24623 0.59%
2006 17419 0.41%
2005 15472 0.37%
2004 21171 0.50%
2003 16383 0.39%
2002 14648 0.35%
2001 18258 0.43%
2000 12796 0.30%
1999 9909 0.24%
1998 6522 0.16%
1997 3382 0.08%
1996 2254 0.05%
1995 511 0.01%

Social Media Usage

Instagram leads with 32.6% among stores with at least one detectable social profile (2,103,299 stores) , followed by Facebook (27.9%) and TikTok (9.7%) .

Base: 5,135,346 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.6%

2,103,299 stores

Facebook 27.9%

1,796,985 stores

TikTok 9.7%

623,223 stores

YouTube 8.9%

573,893 stores

Pinterest 5.4%

346,072 stores

Twitter 5.0%

322,932 stores

LinkedIn 4.4%

281,874 stores

X 3.3%

215,434 stores

WhatsApp 2.7%

177,266 stores

Vimeo 0.1%

8,713 stores

Visual Distribution

Distribution of social media platforms in Priority Hints (February 2026)
Distribution of social media platforms in Priority Hints e-commerce stores
Social Platform Store Count Market Share
Instagram 2103299 32.61%
Facebook 1796985 27.86%
TikTok 623223 9.66%
YouTube 573893 8.90%
Pinterest 346072 5.37%
Twitter 322932 5.01%
LinkedIn 281874 4.37%
X 215434 3.34%
WhatsApp 177266 2.75%
Vimeo 8713 0.14%

Geographic Distribution

United States leads with 30.9% (843,368 AI-verified stores) , followed by United Kingdom (8.4%) and India (7.3%) .

Base: 2,732,024 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

843,368 AI-verified stores

230,443 AI-verified stores

India 7.3%

198,095 AI-verified stores

145,011 AI-verified stores

143,674 AI-verified stores

126,479 AI-verified stores

Iran 4.1%

113,014 AI-verified stores

109,405 AI-verified stores

103,778 AI-verified stores

94,910 AI-verified stores

Visual Distribution

Geographic distribution of stores using Priority Hints (February 2026)
Geographic distribution of stores using Priority Hints
Country AI-Verified Store Count Market Share
United States 843368 30.87%
United Kingdom 230443 8.43%
India 198095 7.25%
France 145011 5.31%
Germany 143674 5.26%
Brazil 126479 4.63%
Iran 113014 4.14%
Australia 109405 4.00%
Canada 103778 3.80%
Netherlands 94910 3.47%
Italy 93622 3.43%
Spain 89562 3.28%
Pakistan 64503 2.36%
Vietnam 64216 2.35%
Poland 63601 2.33%
Turkey 58194 2.13%
Russia 49479 1.81%
South Africa 47784 1.75%
Argentina 47270 1.73%
Mexico 45616 1.67%

Dataset Coverage

Field Rows count Coverage
Website 8.2m 100.00%
Emails 5.0m 60.86%
Phones 1.3m 16.45%
Ecommerce platform 8.1m 99.62%
Couriers 891.2k 10.90%
Payment Providers 1.2m 14.87%
Categories 3.5m 42.75%
Social Media 5.1m 62.83%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Priority Hints E-commerce Database?

Our database covers over 4.2m verified Priority Hints e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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