Priority Hints Technology Adoption in E-commerce
Discover 3.8m verified e-commerce stores using Priority Hints. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.6m domains. 3.8m verified as active stores with physical delivery.
· · Next full refresh: April 2026
3.8m verified active stores out of 7.6m detected · 50.1% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 45.8% of stores with physical delivery (1,715,634 stores) , followed by Shopify (33.3%) and Custom (6.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,715,634 stores
1,249,739 stores
246,110 stores
228,044 stores
147,742 stores
81,918 stores
31,565 stores
9,924 stores
9,666 stores
9,377 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1715634 | 45.76% |
| Shopify | 1249739 | 33.33% |
| Custom | 246110 | 6.56% |
| Wix eCommerce | 228044 | 6.08% |
| Squarespace Commerce | 147742 | 3.94% |
| Nuvemshop | 81918 | 2.18% |
| Shoptet | 31565 | 0.84% |
| ePages | 9924 | 0.26% |
| Ticimax | 9666 | 0.26% |
| Magento | 9377 | 0.25% |
| Shoper | 6775 | 0.18% |
| Tray | 3768 | 0.10% |
| PrestaShop | 3412 | 0.09% |
| Zid | 2842 | 0.08% |
| Welcart | 2826 | 0.08% |
All Stores Distribution
WooCommerce holds 50.8% share of all Priority Hints e-commerce stores (3,764,784) , with Shopify at 18.0% and Custom at 3.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,764,784 stores
1,334,394 stores
246,110 stores
1,061,883 stores
834,330 stores
82,971 stores
33,141 stores
10,318 stores
9,786 stores
16,546 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3764784 | 50.77% |
| Shopify | 1334394 | 17.99% |
| Custom | 246110 | 3.32% |
| Wix eCommerce | 1061883 | 14.32% |
| Squarespace Commerce | 834330 | 11.25% |
| Nuvemshop | 82971 | 1.12% |
| Shoptet | 33141 | 0.45% |
| ePages | 10318 | 0.14% |
| Ticimax | 9786 | 0.13% |
| Magento | 16546 | 0.22% |
| Shoper | 6899 | 0.09% |
| Tray | 3904 | 0.05% |
| PrestaShop | 3624 | 0.05% |
| Zid | 2875 | 0.04% |
| Welcart | 4084 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 19.9% of all stores (657,370 stores) , followed by Health & Beauty (17.9%) and Food & Beverages (11.1%) .
Base: 3,310,430 AI-verified stores with physical delivery and detected product categories (86.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
657,370 stores
591,056 stores
367,131 stores
250,400 stores
209,318 stores
185,129 stores
157,601 stores
152,846 stores
148,399 stores
146,229 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 657370 | 19.86% |
| Health & Beauty | 591056 | 17.85% |
| Food & Beverages | 367131 | 11.09% |
| Sporting Goods & Outdoor Gear | 250400 | 7.56% |
| Home & Garden | 209318 | 6.32% |
| Arts & Entertainment | 185129 | 5.59% |
| Jewelry & Watches | 157601 | 4.76% |
| Toys & Games | 152846 | 4.62% |
| Electronics & Technology | 148399 | 4.48% |
| Gifts & Special Occasions | 146229 | 4.42% |
| Tools & Hardware | 111250 | 3.36% |
| Business & Industrial | 102471 | 3.10% |
| Furniture & Home Decor | 99251 | 3.00% |
| Vehicles & Parts | 82753 | 2.50% |
| Books & Media | 49226 | 1.49% |
Payment Providers Distribution
PayPal leads with 27.2% among AI-verified physical stores (390,634 stores) , followed by MasterCard (13.2%) and Stripe Connect (11.8%) .
Base: 1,152,753 AI-verified physical stores with detectable payment providers (15.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
390,634 stores
188,892 stores
169,250 stores
158,897 stores
107,239 stores
93,171 stores
86,491 stores
62,893 stores
37,184 stores
32,691 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 390634 | 27.24% |
| MasterCard | 188892 | 13.17% |
| Stripe Connect | 169250 | 11.80% |
| American Express | 158897 | 11.08% |
| Apple Pay | 107239 | 7.48% |
| Klarna | 93171 | 6.50% |
| Google Pay | 86491 | 6.03% |
| VISA | 62893 | 4.39% |
| Mercado Pago | 37184 | 2.59% |
| Boleto | 32691 | 2.28% |
| Bolt | 30361 | 2.12% |
| JCB | 24119 | 1.68% |
| Bancontact | 20072 | 1.40% |
| Przelewy24 | 16487 | 1.15% |
| iDEAL | 15635 | 1.09% |
Shipping Carriers Distribution
DHL leads with 18.5% among AI-verified physical stores (169,290 stores) , followed by UPS (17.4%) and USPS (15.2%) .
Base: 864,804 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
169,290 stores
158,605 stores
138,630 stores
96,686 stores
72,291 stores
47,205 stores
45,082 stores
35,993 stores
25,918 stores
23,557 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 169290 | 18.54% |
| UPS | 158605 | 17.37% |
| USPS | 138630 | 15.18% |
| FedEx | 96686 | 10.59% |
| DPD | 72291 | 7.92% |
| GLS | 47205 | 5.17% |
| Royal Mail | 45082 | 4.94% |
| Correios | 35993 | 3.94% |
| Colissimo | 25918 | 2.84% |
| Australia Post | 23557 | 2.58% |
| PostNL | 21521 | 2.36% |
| InPost | 21177 | 2.32% |
| Estes | 20453 | 2.24% |
| Hermes | 19063 | 2.09% |
| La Poste | 17484 | 1.92% |
Store Launch Timeline
Over the past 12 months, 1,107,735 new stores were launched in Priority Hints , with the highest activity in 2026-02 (115,844 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
115,844 stores launched
137,220 stores launched
116,936 stores launched
113,890 stores launched
107,631 stores launched
99,081 stores launched
92,006 stores launched
90,855 stores launched
76,688 stores launched
79,501 stores launched
73,842 stores launched
4,241 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 115844 | 10.46% |
| 2026-01 | 137220 | 12.39% |
| 2025-12 | 116936 | 10.56% |
| 2025-11 | 113890 | 10.28% |
| 2025-10 | 107631 | 9.72% |
| 2025-09 | 99081 | 8.94% |
| 2025-08 | 92006 | 8.31% |
| 2025-07 | 90855 | 8.20% |
| 2025-06 | 76688 | 6.92% |
| 2025-05 | 79501 | 7.18% |
| 2025-04 | 73842 | 6.67% |
| 2025-03 | 4241 | 0.38% |
Active Stores by Launch Year
Currently, 3,796,842 active stores in Priority Hints are tracked in our database , with the most stores launched in 2026 (254,344 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
254,344 active stores
1,021,967 active stores
504,106 active stores
309,546 active stores
233,259 active stores
246,892 active stores
225,962 active stores
143,051 active stores
147,456 active stores
118,387 active stores
63,174 active stores
53,911 active stores
57,395 active stores
74,318 active stores
41,998 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 254344 | 6.70% |
| 2025 | 1021967 | 26.92% |
| 2024 | 504106 | 13.28% |
| 2023 | 309546 | 8.15% |
| 2022 | 233259 | 6.14% |
| 2021 | 246892 | 6.50% |
| 2020 | 225962 | 5.95% |
| 2019 | 143051 | 3.77% |
| 2018 | 147456 | 3.88% |
| 2017 | 118387 | 3.12% |
| 2016 | 63174 | 1.66% |
| 2015 | 53911 | 1.42% |
| 2014 | 57395 | 1.51% |
| 2013 | 74318 | 1.96% |
| 2012 | 41998 | 1.11% |
| 2011 | 44358 | 1.17% |
| 2010 | 36122 | 0.95% |
| 2009 | 32682 | 0.86% |
| 2008 | 26430 | 0.70% |
| 2007 | 24156 | 0.64% |
| 2006 | 17311 | 0.46% |
| 2005 | 15449 | 0.41% |
| 2004 | 20437 | 0.54% |
| 2003 | 16258 | 0.43% |
| 2002 | 14592 | 0.38% |
| 2001 | 17716 | 0.47% |
| 2000 | 12993 | 0.34% |
| 1999 | 9912 | 0.26% |
| 1998 | 6424 | 0.17% |
| 1997 | 3433 | 0.09% |
| 1996 | 2285 | 0.06% |
| 1995 | 518 | 0.01% |
Geographic Distribution
United States leads with 34.5% (913,777 AI-verified stores) , followed by United Kingdom (8.2%) and India (6.6%) .
Base: 2,645,489 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
913,777 AI-verified stores
218,027 AI-verified stores
174,150 AI-verified stores
140,924 AI-verified stores
140,437 AI-verified stores
120,929 AI-verified stores
106,115 AI-verified stores
98,793 AI-verified stores
95,096 AI-verified stores
94,872 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 913777 | 34.54% |
| United Kingdom | 218027 | 8.24% |
| India | 174150 | 6.58% |
| Germany | 140924 | 5.33% |
| France | 140437 | 5.31% |
| Brazil | 120929 | 4.57% |
| Australia | 106115 | 4.01% |
| Canada | 98793 | 3.73% |
| Spain | 95096 | 3.59% |
| Italy | 94872 | 3.59% |
| Netherlands | 90728 | 3.43% |
| Poland | 60107 | 2.27% |
| Vietnam | 56263 | 2.13% |
| Turkey | 56200 | 2.12% |
| Pakistan | 49921 | 1.89% |
| Argentina | 49650 | 1.88% |
| Russia | 48655 | 1.84% |
| Mexico | 47202 | 1.78% |
| South Africa | 43647 | 1.65% |
| Czechia | 39996 | 1.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Mercado Shops
Custom - Clothing & Accessories
Custom - Toys & Games
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.6m | 100.00% |
| Emails | 4.8m | 62.99% |
| Phones | 1.3m | 16.75% |
| Ecommerce platform | 7.6m | 99.70% |
| Couriers | 864.8k | 11.36% |
| Payment Providers | 1.2m | 15.14% |
| Categories | 3.6m | 47.66% |
| Social Media | 5.1m | 66.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Priority Hints e-commerce landscape:
Analyze 3.8m verified e-commerce stores on Priority Hints - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Priority Hints e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Priority Hints e-commerce intelligence?
-
We track 3.8m verified Priority Hints e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (2,006,871 stores) , followed by Facebook (28.3%) and TikTok (9.3%) .
Base: 5,062,941 stores with any detectable social profile (66.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,006,871 stores
1,727,733 stores
569,702 stores
561,708 stores
308,228 stores
301,925 stores
255,154 stores
196,157 stores
158,585 stores
8,431 stores
Visual Distribution