Priority Hints Technology Adoption in E-commerce
Discover 3.9m verified e-commerce stores using Priority Hints. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9m domains. 3.9m verified as active stores with physical delivery.
· · Next full refresh: April 2026
3.9m verified active stores out of 7.9m detected · 49.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 47.3% of stores with physical delivery (1,832,145 stores) , followed by Shopify (33.7%) and Custom (5.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,832,145 stores
1,303,837 stores
227,372 stores
226,659 stores
113,850 stores
87,530 stores
32,635 stores
10,131 stores
9,928 stores
6,802 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1832145 | 47.34% |
| Shopify | 1303837 | 33.69% |
| Custom | 227372 | 5.88% |
| Wix eCommerce | 226659 | 5.86% |
| Squarespace Commerce | 113850 | 2.94% |
| Nuvemshop | 87530 | 2.26% |
| Shoptet | 32635 | 0.84% |
| ePages | 10131 | 0.26% |
| Magento | 9928 | 0.26% |
| Shoper | 6802 | 0.18% |
| ShopBase | 4174 | 0.11% |
| Tray | 4010 | 0.10% |
| Big Cartel | 3782 | 0.10% |
| Unas | 3628 | 0.09% |
| PrestaShop | 3320 | 0.09% |
All Stores Distribution
WooCommerce holds 52.4% share of all Priority Hints e-commerce stores (4,105,265) , with Shopify at 17.7% and Custom at 2.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,105,265 stores
1,384,737 stores
227,372 stores
1,082,602 stores
855,767 stores
88,132 stores
33,542 stores
10,488 stores
16,982 stores
6,931 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4105265 | 52.42% |
| Shopify | 1384737 | 17.68% |
| Custom | 227372 | 2.90% |
| Wix eCommerce | 1082602 | 13.82% |
| Squarespace Commerce | 855767 | 10.93% |
| Nuvemshop | 88132 | 1.13% |
| Shoptet | 33542 | 0.43% |
| ePages | 10488 | 0.13% |
| Magento | 16982 | 0.22% |
| Shoper | 6931 | 0.09% |
| ShopBase | 4208 | 0.05% |
| Tray | 4040 | 0.05% |
| Big Cartel | 4244 | 0.05% |
| Unas | 3735 | 0.05% |
| PrestaShop | 3569 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 25.5% of all stores (740,404 stores) , followed by Health & Beauty (18.5%) and Food & Beverages (10.2%) .
Base: 2,906,817 AI-verified stores with physical delivery and detected product categories (74.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
740,404 stores
537,942 stores
297,476 stores
203,484 stores
189,520 stores
177,001 stores
144,916 stores
106,163 stores
102,633 stores
84,906 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 740404 | 25.47% |
| Health & Beauty | 537942 | 18.51% |
| Food & Beverages | 297476 | 10.23% |
| Electronics & Technology | 203484 | 7.00% |
| Jewelry & Watches | 189520 | 6.52% |
| Home & Garden | 177001 | 6.09% |
| Furniture & Home Decor | 144916 | 4.99% |
| Gifts & Special Occasions | 106163 | 3.65% |
| Arts & Entertainment | 102633 | 3.53% |
| Vehicles & Parts | 84906 | 2.92% |
| Sporting Goods & Outdoor Gear | 83205 | 2.86% |
| Pets & Pet Supplies | 67627 | 2.33% |
| Tools & Hardware | 64600 | 2.22% |
| Business & Industrial | 56313 | 1.94% |
| Toys & Games | 50627 | 1.74% |
Payment Providers Distribution
PayPal leads with 27.2% among AI-verified physical stores (397,978 stores) , followed by MasterCard (13.2%) and Stripe Connect (11.6%) .
Base: 1,159,667 AI-verified physical stores with detectable payment providers (14.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
397,978 stores
193,635 stores
169,849 stores
163,241 stores
108,178 stores
94,930 stores
86,104 stores
66,083 stores
38,012 stores
34,490 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 397978 | 27.21% |
| MasterCard | 193635 | 13.24% |
| Stripe Connect | 169849 | 11.61% |
| American Express | 163241 | 11.16% |
| Apple Pay | 108178 | 7.40% |
| Klarna | 94930 | 6.49% |
| Google Pay | 86104 | 5.89% |
| VISA | 66083 | 4.52% |
| Mercado Pago | 38012 | 2.60% |
| Boleto | 34490 | 2.36% |
| Bolt | 32242 | 2.20% |
| JCB | 25214 | 1.72% |
| Bancontact | 20354 | 1.39% |
| Przelewy24 | 16643 | 1.14% |
| iDEAL | 15777 | 1.08% |
Shipping Carriers Distribution
DHL leads with 18.6% among AI-verified physical stores (171,687 stores) , followed by UPS (17.3%) and USPS (15.1%) .
Base: 866,668 AI-verified physical stores with detectable shipping carriers (10.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
171,687 stores
159,541 stores
138,985 stores
98,503 stores
72,050 stores
47,450 stores
44,499 stores
37,690 stores
25,683 stores
23,371 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 171687 | 18.63% |
| UPS | 159541 | 17.31% |
| USPS | 138985 | 15.08% |
| FedEx | 98503 | 10.69% |
| DPD | 72050 | 7.82% |
| GLS | 47450 | 5.15% |
| Royal Mail | 44499 | 4.83% |
| Correios | 37690 | 4.09% |
| Colissimo | 25683 | 2.79% |
| Australia Post | 23371 | 2.54% |
| PostNL | 21844 | 2.37% |
| Estes | 21570 | 2.34% |
| InPost | 21314 | 2.31% |
| Hermes | 19874 | 2.16% |
| La Poste | 17357 | 1.88% |
Store Launch Timeline
Over the past 12 months, 1,221,401 new stores were launched in Priority Hints , with the highest activity in 2026-02 (115,799 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
115,799 stores launched
144,288 stores launched
124,967 stores launched
121,417 stores launched
114,719 stores launched
103,795 stores launched
96,186 stores launched
93,814 stores launched
79,077 stores launched
82,773 stores launched
76,690 stores launched
67,876 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 115799 | 9.48% |
| 2026-01 | 144288 | 11.81% |
| 2025-12 | 124967 | 10.23% |
| 2025-11 | 121417 | 9.94% |
| 2025-10 | 114719 | 9.39% |
| 2025-09 | 103795 | 8.50% |
| 2025-08 | 96186 | 7.88% |
| 2025-07 | 93814 | 7.68% |
| 2025-06 | 79077 | 6.47% |
| 2025-05 | 82773 | 6.78% |
| 2025-04 | 76690 | 6.28% |
| 2025-03 | 67876 | 5.56% |
Active Stores by Launch Year
Currently, 3,891,024 active stores in Priority Hints are tracked in our database , with the most stores launched in 2026 (261,331 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
261,331 active stores
1,081,318 active stores
517,007 active stores
315,432 active stores
235,328 active stores
247,979 active stores
227,056 active stores
144,548 active stores
148,523 active stores
118,658 active stores
63,773 active stores
54,539 active stores
58,018 active stores
75,168 active stores
42,243 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 261331 | 6.72% |
| 2025 | 1081318 | 27.79% |
| 2024 | 517007 | 13.29% |
| 2023 | 315432 | 8.11% |
| 2022 | 235328 | 6.05% |
| 2021 | 247979 | 6.37% |
| 2020 | 227056 | 5.84% |
| 2019 | 144548 | 3.71% |
| 2018 | 148523 | 3.82% |
| 2017 | 118658 | 3.05% |
| 2016 | 63773 | 1.64% |
| 2015 | 54539 | 1.40% |
| 2014 | 58018 | 1.49% |
| 2013 | 75168 | 1.93% |
| 2012 | 42243 | 1.09% |
| 2011 | 44639 | 1.15% |
| 2010 | 36176 | 0.93% |
| 2009 | 32570 | 0.84% |
| 2008 | 26354 | 0.68% |
| 2007 | 24026 | 0.62% |
| 2006 | 17285 | 0.44% |
| 2005 | 15451 | 0.40% |
| 2004 | 20261 | 0.52% |
| 2003 | 16042 | 0.41% |
| 2002 | 14435 | 0.37% |
| 2001 | 17618 | 0.45% |
| 2000 | 12794 | 0.33% |
| 1999 | 9855 | 0.25% |
| 1998 | 6481 | 0.17% |
| 1997 | 3375 | 0.09% |
| 1996 | 2237 | 0.06% |
| 1995 | 504 | 0.01% |
Geographic Distribution
United States leads with 34.0% (931,398 AI-verified stores) , followed by United Kingdom (8.0%) and India (6.7%) .
Base: 2,742,878 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
931,398 AI-verified stores
220,441 AI-verified stores
183,070 AI-verified stores
146,775 AI-verified stores
140,984 AI-verified stores
128,371 AI-verified stores
106,210 AI-verified stores
99,594 AI-verified stores
95,286 AI-verified stores
93,356 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 931398 | 33.96% |
| United Kingdom | 220441 | 8.04% |
| India | 183070 | 6.67% |
| Germany | 146775 | 5.35% |
| France | 140984 | 5.14% |
| Brazil | 128371 | 4.68% |
| Australia | 106210 | 3.87% |
| Canada | 99594 | 3.63% |
| Italy | 95286 | 3.47% |
| Spain | 93356 | 3.40% |
| Netherlands | 92855 | 3.39% |
| Iran | 85243 | 3.11% |
| Poland | 61960 | 2.26% |
| Vietnam | 57768 | 2.11% |
| Turkey | 55999 | 2.04% |
| Pakistan | 52997 | 1.93% |
| Argentina | 50266 | 1.83% |
| Russia | 49204 | 1.79% |
| Mexico | 47460 | 1.73% |
| South Africa | 43641 | 1.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Custom - Furniture & Home Decor
Custom - Home & Garden
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify
Shopify - Food & Beverages
Shopify - Clothing & Accessories
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9m | 100.00% |
| Emails | 4.9m | 61.69% |
| Phones | 1.3m | 16.49% |
| Ecommerce platform | 7.9m | 99.76% |
| Couriers | 866.7k | 10.94% |
| Payment Providers | 1.2m | 14.64% |
| Categories | 3.3m | 41.14% |
| Social Media | 5.2m | 66.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Priority Hints e-commerce landscape:
Analyze 3.9m verified e-commerce stores on Priority Hints - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Priority Hints e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Priority Hints e-commerce intelligence?
-
We track 3.9m verified Priority Hints e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.6% among stores with at least one detectable social profile (2,030,122 stores) , followed by Facebook (28.1%) and TikTok (9.3%) .
Base: 5,239,931 stores with any detectable social profile (66.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,030,122 stores
1,750,321 stores
579,917 stores
569,331 stores
330,020 stores
309,278 stores
274,441 stores
210,797 stores
169,538 stores
8,510 stores
Visual Distribution