Pingdom RUM Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using Pingdom RUM. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 1.4k detected · 73.2% verification rate
E-commerce Platforms Distribution
Custom stores with 46.6% of stores with physical delivery (494 stores) , followed by Magento (14.4%) and Shopify (13.2%) .
Base: 1,059 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
494 stores
153 stores
140 stores
134 stores
26 stores
24 stores
17 stores
15 stores
7 stores
5 stores
Visual Distribution
494 stores
153 stores
140 stores
134 stores
26 stores
24 stores
17 stores
15 stores
7 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 494 | 46.65% |
| Magento | 153 | 14.45% |
| Shopify | 140 | 13.22% |
| WooCommerce | 134 | 12.65% |
| BigCommerce | 26 | 2.46% |
| PrestaShop | 24 | 2.27% |
| Salesforce Commerce Cloud | 17 | 1.61% |
| Zen Cart | 15 | 1.42% |
| Dynamicweb | 7 | 0.66% |
| SAP Commerce Cloud | 5 | 0.47% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 34.1% share of detected Pingdom RUM e-commerce signals (494) , with Magento at 14.0% and Shopify at 10.6% (June 2026) .
Base: 1,447 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
494 websites
202 websites
154 websites
319 websites
27 websites
25 websites
17 websites
15 websites
9 websites
14 websites
Visual Distribution
494 websites
202 websites
154 websites
319 websites
27 websites
25 websites
17 websites
15 websites
9 websites
14 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 494 | 34.14% |
| Magento | 202 | 13.96% |
| Shopify | 154 | 10.64% |
| WooCommerce | 319 | 22.05% |
| BigCommerce | 27 | 1.87% |
| PrestaShop | 25 | 1.73% |
| Salesforce Commerce Cloud | 17 | 1.17% |
| Zen Cart | 15 | 1.04% |
| Dynamicweb | 9 | 0.62% |
| SAP Commerce Cloud | 14 | 0.97% |
Categories Distribution
Health & Beauty stores with 21.2% of all stores (224 stores) , followed by Clothing & Accessories (12.6%) and Home & Garden (8.7%) .
Base: 1,059 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
224 stores
133 stores
92 stores
85 stores
84 stores
53 stores
50 stores
49 stores
46 stores
43 stores
Visual Distribution
224 stores
133 stores
92 stores
85 stores
84 stores
53 stores
50 stores
49 stores
46 stores
43 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 224 | 21.15% |
| Clothing & Accessories | 133 | 12.56% |
| Home & Garden | 92 | 8.69% |
| Toys & Games | 85 | 8.03% |
| Sporting Goods & Outdoor Gear | 84 | 7.93% |
| Food & Beverages | 53 | 5.00% |
| Business & Industrial | 50 | 4.72% |
| Electronics & Technology | 49 | 4.63% |
| Tools & Hardware | 46 | 4.34% |
| Arts & Entertainment | 43 | 4.06% |
Payment Providers Distribution
PayPal accounts for 19.6% of displayed detection occurrences (219 occurrences) , followed by American Express (16.0%) and Apple Pay (12.4%) .
Base: 1,115 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
219 occurrences
178 occurrences
138 occurrences
125 occurrences
123 occurrences
121 occurrences
92 occurrences
67 occurrences
31 occurrences
21 occurrences
Visual Distribution
219 occurrences
178 occurrences
138 occurrences
125 occurrences
123 occurrences
121 occurrences
92 occurrences
67 occurrences
31 occurrences
21 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 219 | 19.64% |
| American Express | 178 | 15.96% |
| Apple Pay | 138 | 12.38% |
| VISA | 125 | 11.21% |
| Google Pay | 123 | 11.03% |
| MasterCard | 121 | 10.85% |
| SEPA | 92 | 8.25% |
| Klarna | 67 | 6.01% |
| Stripe Connect | 31 | 2.78% |
| Bolt | 21 | 1.88% |
Shipping Carriers Distribution
DHL accounts for 31.1% of displayed detection occurrences (143 occurrences) , followed by UPS (15.9%) and FedEx (12.8%) .
Base: 460 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
143 occurrences
73 occurrences
59 occurrences
40 occurrences
39 occurrences
38 occurrences
32 occurrences
13 occurrences
12 occurrences
11 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 143 | 31.09% |
| UPS | 73 | 15.87% |
| FedEx | 59 | 12.83% |
| GLS | 40 | 8.70% |
| DPD | 39 | 8.48% |
| USPS | 38 | 8.26% |
| Royal Mail | 32 | 6.96% |
| PostNL | 13 | 2.83% |
| Hermes | 12 | 2.61% |
| Correos | 11 | 2.39% |
Store Launch Timeline
Over the past 12 months, 109 new stores were launched in Pingdom RUM , with the highest activity in 2026-05 (8 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8 stores launched
3 stores launched
3 stores launched
2 stores launched
3 stores launched
38 stores launched
37 stores launched
4 stores launched
3 stores launched
3 stores launched
5 stores launched
Monthly Trend
7.3% of last 12 months
2.8% of last 12 months
2.8% of last 12 months
1.8% of last 12 months
2.8% of last 12 months
34.9% of last 12 months
33.9% of last 12 months
3.7% of last 12 months
2.8% of last 12 months
2.8% of last 12 months
4.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8 | 7.34% |
| 2026-04 | 3 | 2.75% |
| 2026-03 | 3 | 2.75% |
| 2026-02 | 2 | 1.83% |
| 2025-12 | 3 | 2.75% |
| 2025-11 | 38 | 34.86% |
| 2025-10 | 37 | 33.94% |
| 2025-09 | 4 | 3.67% |
| 2025-08 | 3 | 2.75% |
| 2025-07 | 3 | 2.75% |
| 2025-06 | 5 | 4.59% |
Active Stores by Launch Year
Currently, 1,043 active stores in Pingdom RUM are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
123 active stores
62 active stores
59 active stores
48 active stores
90 active stores
88 active stores
45 active stores
50 active stores
53 active stores
30 active stores
27 active stores
23 active stores
20 active stores
22 active stores
Distribution by Launch Year
1.6% of tracked active stores
11.8% of tracked active stores
5.9% of tracked active stores
5.7% of tracked active stores
4.6% of tracked active stores
8.6% of tracked active stores
8.4% of tracked active stores
4.3% of tracked active stores
4.8% of tracked active stores
5.1% of tracked active stores
2.9% of tracked active stores
2.6% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 1.63% |
| 2025 | 123 | 11.79% |
| 2024 | 62 | 5.94% |
| 2023 | 59 | 5.66% |
| 2022 | 48 | 4.60% |
| 2021 | 90 | 8.63% |
| 2020 | 88 | 8.44% |
| 2019 | 45 | 4.31% |
| 2018 | 50 | 4.79% |
| 2017 | 53 | 5.08% |
| 2016 | 30 | 2.88% |
| 2015 | 27 | 2.59% |
| 2014 | 23 | 2.21% |
| 2013 | 20 | 1.92% |
| 2012 | 22 | 2.11% |
Geographic Distribution
United States stores with 25.0% (265 active verified stores) , followed by Germany (11.1%) and United Kingdom (8.3%) .
Base: 1,059 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
265 active verified stores
118 active verified stores
88 active verified stores
52 active verified stores
41 active verified stores
40 active verified stores
31 active verified stores
28 active verified stores
23 active verified stores
23 active verified stores
Visual Distribution
265 active verified stores
118 active verified stores
88 active verified stores
52 active verified stores
41 active verified stores
40 active verified stores
31 active verified stores
28 active verified stores
23 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 265 | 25.02% |
| Germany | 118 | 11.14% |
| United Kingdom | 88 | 8.31% |
| Canada | 52 | 4.91% |
| Netherlands | 41 | 3.87% |
| Australia | 40 | 3.78% |
| Spain | 31 | 2.93% |
| France | 28 | 2.64% |
| Denmark | 23 | 2.17% |
| Sweden | 23 | 2.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Furniture & Home Decor
Magento - Clothing & Accessories
SAP Commerce Cloud
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Custom - Health & Beauty
Magento - Tools & Hardware
Custom - Clothing & Accessories
Custom - Gifts & Special Occasions
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 554 | 38.29% |
| Phones | 744 | 51.42% |
| Ecommerce platform | 1.4k | 93.57% |
| Couriers | 410 | 28.33% |
| Payment Providers | 431 | 29.79% |
| Categories | 1.1k | 72.63% |
| Social Media | 1.1k | 77.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pingdom RUM e-commerce landscape:
Analyze 1.1k verified e-commerce stores on Pingdom RUM - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pingdom RUM e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pingdom RUM e-commerce intelligence?
-
We track 1.1k verified Pingdom RUM e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.9% of displayed detection occurrences (797 occurrences) , followed by Instagram (25.7%) and YouTube (14.4%) .
Base: 2,853 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
797 occurrences
734 occurrences
410 occurrences
251 occurrences
228 occurrences
188 occurrences
172 occurrences
45 occurrences
23 occurrences
5 occurrences
Visual Distribution
797 occurrences
734 occurrences
410 occurrences
251 occurrences
228 occurrences
188 occurrences
172 occurrences
45 occurrences
23 occurrences
5 occurrences