Paysera Technology Adoption in E-commerce

Discover 360 verified e-commerce stores using Paysera. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 409 domains. 360 verified as active stores with physical delivery.

Verified stores
360
active stores with physical delivery
Top country
Lithuania
278 verified stores
Top payment signal
PayPal
37 detection occurrences
Top carrier signal
Omniva
97 detection occurrences
Top category
Health & Beauty
50 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

360 verified active stores out of 409 detected · 88.0% verification rate

E-commerce Platforms Distribution

PrestaShop stores with 25.8% of stores with physical delivery (93 stores) , followed by Custom (23.6%) and WooCommerce (21.7%) .

Base: 360 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

93 stores

Custom 23.6%

85 stores

78 stores

54 stores

19 stores

Shopiteka 3.9%

14 stores

5 stores

ShopRoller 0.8%

3 stores

Smoolis, OpenCart 0.6%

2 stores

HikaShop 0.6%

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Paysera
Platform Stores with Physical Delivery Percentage
PrestaShop 93 25.83%
Custom 85 23.61%
WooCommerce 78 21.67%
OpenCart 54 15.00%
Shopify 19 5.28%
Shopiteka 14 3.89%
Magento 5 1.39%
ShopRoller 3 0.83%
Smoolis, OpenCart 2 0.56%
HikaShop 2 0.56%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

PrestaShop holds 23.7% share of detected Paysera e-commerce signals (97) , with Custom at 20.8% and WooCommerce at 25.9% (June 2026) .

Base: 409 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

97 websites

Custom 20.8%

85 websites

106 websites

56 websites

23 websites

Shopiteka 4.9%

20 websites

5 websites

ShopRoller 0.7%

3 websites

Smoolis, OpenCart 0.5%

2 websites

HikaShop 0.5%

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Paysera
Platform Websites with Signals Percentage
PrestaShop 97 23.72%
Custom 85 20.78%
WooCommerce 106 25.92%
OpenCart 56 13.69%
Shopify 23 5.62%
Shopiteka 20 4.89%
Magento 5 1.22%
ShopRoller 3 0.73%
Smoolis, OpenCart 2 0.49%
HikaShop 2 0.49%

Categories Distribution

Health & Beauty stores with 13.9% of all stores (50 stores) , followed by Clothing & Accessories (13.6%) and Home & Garden (11.7%) .

Base: 360 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 13.9%

50 stores

Clothing & Accessories 13.6%

49 stores

Home & Garden 11.7%

42 stores

Tools & Hardware 5.8%

21 stores

Sporting Goods & Outdoor Gear 5.6%

20 stores

Gifts & Special Occasions 5.6%

20 stores

Electronics & Technology 4.4%

16 stores

Arts & Entertainment 4.4%

16 stores

Business & Industrial 4.2%

15 stores

Vehicles & Parts 3.9%

14 stores

Visual Distribution

Distribution of top 10 Paysera store categories (June 2026)
Distribution of categories in Paysera e-commerce stores
Category Number of Stores Percentage
Health & Beauty 50 13.89%
Clothing & Accessories 49 13.61%
Home & Garden 42 11.67%
Tools & Hardware 21 5.83%
Sporting Goods & Outdoor Gear 20 5.56%
Gifts & Special Occasions 20 5.56%
Electronics & Technology 16 4.44%
Arts & Entertainment 16 4.44%
Business & Industrial 15 4.17%
Vehicles & Parts 14 3.89%

Payment Providers Distribution

PayPal accounts for 38.9% of displayed detection occurrences (37 occurrences) , followed by VISA (14.7%) and MasterCard (14.7%) .

Base: 95 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 38.9%

37 occurrences

VISA 14.7%

14 occurrences

14 occurrences

7 occurrences

Bolt 5.3%

5 occurrences

4 occurrences

4 occurrences

4 occurrences

Mada 3.2%

3 occurrences

3 occurrences

Visual Distribution

Distribution of top 10 Paysera payment providers (June 2026)
Distribution of payment providers in Paysera e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 37 38.95%
VISA 14 14.74%
MasterCard 14 14.74%
Apple Pay 7 7.37%
Bolt 5 5.26%
Google Pay 4 4.21%
American Express 4 4.21%
WebMoney 4 4.21%
Mada 3 3.16%
Klarna 3 3.16%

Shipping Carriers Distribution

Omniva accounts for 46.9% of displayed detection occurrences (97 occurrences) , followed by DPD (36.7%) and UPS (4.8%) .

Base: 207 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Omniva 46.9%

97 occurrences

DPD 36.7%

76 occurrences

UPS 4.8%

10 occurrences

7 occurrences

DHL 2.4%

5 occurrences

TNT 1.4%

3 occurrences

3 occurrences

GLS 1.4%

3 occurrences

2 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Paysera shipping carriers (June 2026)
Distribution of shipping carriers in Paysera e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Omniva 97 46.86%
DPD 76 36.71%
UPS 10 4.83%
Latvijas Pasts 7 3.38%
DHL 5 2.42%
TNT 3 1.45%
Lietuvos Paštas 3 1.45%
GLS 3 1.45%
Hermes 2 0.97%
Eurodis 1 0.48%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in Paysera , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 12.5%

1 stores launched

2025-12 12.5%

1 stores launched

2025-09 12.5%

1 stores launched

2025-08 50.0%

4 stores launched

2025-07 12.5%

1 stores launched

Monthly Trend

Monthly store launches in Paysera (June 2026)
Monthly store launches in Paysera over the past 12 months
Month Stores Launched Percentage
2026-02 1 12.50%
2025-12 1 12.50%
2025-09 1 12.50%
2025-08 4 50.00%
2025-07 1 12.50%

Active Stores by Launch Year

Currently, 360 active stores in Paysera are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.3%

1 active stores

2025 5.3%

19 active stores

2024 5.3%

19 active stores

2023 7.2%

26 active stores

2022 8.3%

30 active stores

2021 9.7%

35 active stores

2020 11.1%

40 active stores

2019 5.6%

20 active stores

2018 7.5%

27 active stores

2017 8.3%

30 active stores

2016 6.4%

23 active stores

2015 4.4%

16 active stores

2014 3.9%

14 active stores

2013 3.6%

13 active stores

2012 2.2%

8 active stores

Distribution by Launch Year

Active stores in Paysera by original launch year (June 2026)
Active stores in Paysera by launch year
Launch Year Active Stores Percentage
2026 1 0.28%
2025 19 5.28%
2024 19 5.28%
2023 26 7.22%
2022 30 8.33%
2021 35 9.72%
2020 40 11.11%
2019 20 5.56%
2018 27 7.50%
2017 30 8.33%
2016 23 6.39%
2015 16 4.44%
2014 14 3.89%
2013 13 3.61%
2012 8 2.22%

Social Media Usage

Facebook accounts for 49.9% of displayed detection occurrences (204 occurrences) , followed by Instagram (28.4%) and YouTube (9.0%) .

Base: 409 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 49.9%

204 occurrences

Instagram 28.4%

116 occurrences

YouTube 9.0%

37 occurrences

TikTok 3.2%

13 occurrences

LinkedIn 2.7%

11 occurrences

Twitter 2.4%

10 occurrences

Pinterest 2.2%

9 occurrences

WhatsApp 2.0%

8 occurrences

X 0.2%

1 occurrences

Visual Distribution

Distribution of social media platforms in Paysera (June 2026)
Distribution of social media platforms in Paysera e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 204 49.88%
Instagram 116 28.36%
YouTube 37 9.05%
TikTok 13 3.18%
LinkedIn 11 2.69%
Twitter 10 2.44%
Pinterest 9 2.20%
WhatsApp 8 1.96%
X 1 0.24%

Geographic Distribution

Lithuania stores with 77.2% (278 active verified stores) , followed by Latvia (13.6%) and Estonia (3.1%) .

Base: 360 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

278 active verified stores

Latvia 13.6%

49 active verified stores

11 active verified stores

9 active verified stores

2 active verified stores

2 active verified stores

Spain 0.6%

2 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Paysera (June 2026)
Geographic distribution of stores using Paysera
Country AI-Verified Store Count Market Share
Lithuania 278 77.22%
Latvia 49 13.61%
Estonia 11 3.06%
Bulgaria 9 2.50%
Romania 2 0.56%
Kosovo 2 0.56%
Spain 2 0.56%
Denmark 1 0.28%
Finland 1 0.28%
Poland 1 0.28%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 409 100.00%
Emails 282 68.95%
Phones 377 92.18%
Ecommerce platform 409 100.00%
Couriers 150 36.67%
Payment Providers 79 19.32%
Categories 334 81.66%
Social Media 247 60.39%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Paysera e-commerce landscape:

Analyze 360 verified e-commerce stores on Paysera - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Paysera e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Paysera e-commerce intelligence?

We track 360 verified Paysera e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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