OWL Carousel Technology Adoption in E-commerce
Discover 625.6k verified e-commerce stores using OWL Carousel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2m domains. 625.6k verified as active stores with physical delivery.
· · Next full refresh: May 2026
625.6k verified active stores out of 1.2m detected · 54.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 45.0% of stores with physical delivery (265,460 stores) , followed by Custom (31.3%) and PrestaShop (5.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
265,460 stores
184,360 stores
29,512 stores
25,454 stores
24,941 stores
23,312 stores
11,899 stores
9,217 stores
3,622 stores
3,264 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 265460 | 45.01% |
| Custom | 184360 | 31.26% |
| PrestaShop | 29512 | 5.00% |
| Shopify | 25454 | 4.32% |
| Magento | 24941 | 4.23% |
| OpenCart | 23312 | 3.95% |
| Imweb | 11899 | 2.02% |
| 1C-Bitrix | 9217 | 1.56% |
| VirtueMart | 3622 | 0.61% |
| Botble CMS | 3264 | 0.55% |
| Volusion | 2025 | 0.34% |
| Jumpseller | 1756 | 0.30% |
| Konimbo | 1703 | 0.29% |
| MakeWebEasy | 1627 | 0.28% |
| CS-Cart, CS Cart | 1569 | 0.27% |
All Stores Distribution
WooCommerce holds 62.0% share of all OWL Carousel e-commerce stores (665,838) , with Custom at 17.2% and PrestaShop at 3.1% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
665,838 stores
184,360 stores
32,880 stores
27,553 stores
31,797 stores
27,422 stores
57,649 stores
23,610 stores
5,669 stores
5,564 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 665838 | 61.99% |
| Custom | 184360 | 17.16% |
| PrestaShop | 32880 | 3.06% |
| Shopify | 27553 | 2.57% |
| Magento | 31797 | 2.96% |
| OpenCart | 27422 | 2.55% |
| Imweb | 57649 | 5.37% |
| 1C-Bitrix | 23610 | 2.20% |
| VirtueMart | 5669 | 0.53% |
| Botble CMS | 5564 | 0.52% |
| Volusion | 2156 | 0.20% |
| Jumpseller | 2112 | 0.20% |
| Konimbo | 1750 | 0.16% |
| MakeWebEasy | 4010 | 0.37% |
| CS-Cart, CS Cart | 1714 | 0.16% |
Categories Distribution
Clothing & Accessories leads with 15.0% of all stores (82,937 stores) , followed by Health & Beauty (13.8%) and Food & Beverages (10.8%) .
Base: 554,081 AI-verified stores with physical delivery and detected product categories (88.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
82,937 stores
76,469 stores
59,671 stores
48,313 stores
47,716 stores
39,668 stores
36,031 stores
35,019 stores
25,775 stores
21,662 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 82937 | 14.97% |
| Health & Beauty | 76469 | 13.80% |
| Food & Beverages | 59671 | 10.77% |
| Electronics & Technology | 48313 | 8.72% |
| Home & Garden | 47716 | 8.61% |
| Tools & Hardware | 39668 | 7.16% |
| Business & Industrial | 36031 | 6.50% |
| Sporting Goods & Outdoor Gear | 35019 | 6.32% |
| Vehicles & Parts | 25775 | 4.65% |
| Furniture & Home Decor | 21662 | 3.91% |
| Gifts & Special Occasions | 20965 | 3.78% |
| Arts & Entertainment | 17808 | 3.21% |
| Jewelry & Watches | 17661 | 3.19% |
| Toys & Games | 17156 | 3.10% |
| Books & Media | 7230 | 1.30% |
Payment Providers Distribution
PayPal leads with 26.0% among AI-verified physical stores (47,181 stores) , followed by MasterCard (18.5%) and American Express (11.4%) .
Base: 159,189 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
47,181 stores
33,558 stores
20,750 stores
18,856 stores
16,887 stores
7,588 stores
7,403 stores
6,038 stores
5,360 stores
5,276 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 47181 | 26.00% |
| MasterCard | 33558 | 18.49% |
| American Express | 20750 | 11.43% |
| Stripe Connect | 18856 | 10.39% |
| VISA | 16887 | 9.30% |
| Klarna | 7588 | 4.18% |
| Apple Pay | 7403 | 4.08% |
| Google Pay | 6038 | 3.33% |
| JCB | 5360 | 2.95% |
| Bolt | 5276 | 2.91% |
| Boleto | 2767 | 1.52% |
| BitCoin | 2614 | 1.44% |
| Przelewy24 | 2526 | 1.39% |
| PayU | 2503 | 1.38% |
| Mercado Pago | 2187 | 1.20% |
Shipping Carriers Distribution
UPS leads with 18.7% among AI-verified physical stores (27,347 stores) , followed by DHL (13.8%) and USPS (9.3%) .
Base: 145,306 AI-verified physical stores with detectable shipping carriers (12.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 27347 | 18.69% |
| DHL | 20130 | 13.76% |
| USPS | 13636 | 9.32% |
| DPD | 13242 | 9.05% |
| FedEx | 13241 | 9.05% |
| Почта России | 12536 | 8.57% |
| СДЭК | 12054 | 8.24% |
| GLS | 9070 | 6.20% |
| TNT | 4477 | 3.06% |
| Correios | 4111 | 2.81% |
| Hermes | 3613 | 2.47% |
| Royal Mail | 3517 | 2.40% |
| Colissimo | 3504 | 2.39% |
| InPost | 3230 | 2.21% |
| Estes | 2627 | 1.80% |
Store Launch Timeline
Over the past 12 months, 105,586 new stores were launched in OWL Carousel , with the highest activity in 2026-03 (9,164 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9,164 stores launched
7,722 stores launched
9,847 stores launched
9,954 stores launched
9,575 stores launched
9,360 stores launched
9,598 stores launched
9,483 stores launched
9,486 stores launched
8,345 stores launched
8,487 stores launched
4,565 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 9164 | 8.68% |
| 2026-02 | 7722 | 7.31% |
| 2026-01 | 9847 | 9.33% |
| 2025-12 | 9954 | 9.43% |
| 2025-11 | 9575 | 9.07% |
| 2025-10 | 9360 | 8.86% |
| 2025-09 | 9598 | 9.09% |
| 2025-08 | 9483 | 8.98% |
| 2025-07 | 9486 | 8.98% |
| 2025-06 | 8345 | 7.90% |
| 2025-05 | 8487 | 8.04% |
| 2025-04 | 4565 | 4.32% |
Active Stores by Launch Year
Currently, 617,910 active stores in OWL Carousel are tracked in our database , with the most stores launched in 2026 (26,885 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
26,885 active stores
99,368 active stores
57,270 active stores
47,542 active stores
40,253 active stores
45,201 active stores
45,512 active stores
33,637 active stores
35,066 active stores
29,546 active stores
18,387 active stores
15,053 active stores
14,647 active stores
18,749 active stores
12,301 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 26885 | 4.35% |
| 2025 | 99368 | 16.08% |
| 2024 | 57270 | 9.27% |
| 2023 | 47542 | 7.69% |
| 2022 | 40253 | 6.51% |
| 2021 | 45201 | 7.32% |
| 2020 | 45512 | 7.37% |
| 2019 | 33637 | 5.44% |
| 2018 | 35066 | 5.67% |
| 2017 | 29546 | 4.78% |
| 2016 | 18387 | 2.98% |
| 2015 | 15053 | 2.44% |
| 2014 | 14647 | 2.37% |
| 2013 | 18749 | 3.03% |
| 2012 | 12301 | 1.99% |
| 2011 | 11379 | 1.84% |
| 2010 | 10008 | 1.62% |
| 2009 | 9159 | 1.48% |
| 2008 | 7100 | 1.15% |
| 2007 | 6693 | 1.08% |
| 2006 | 4650 | 0.75% |
| 2005 | 4034 | 0.65% |
| 2004 | 4785 | 0.77% |
| 2003 | 4089 | 0.66% |
| 2002 | 3617 | 0.59% |
| 2001 | 4331 | 0.70% |
| 2000 | 3241 | 0.52% |
| 1999 | 2430 | 0.39% |
| 1998 | 1543 | 0.25% |
| 1997 | 865 | 0.14% |
| 1996 | 473 | 0.08% |
| 1995 | 96 | 0.02% |
Geographic Distribution
United States leads with 18.2% (77,333 AI-verified stores) , followed by Russia (15.2%) and India (7.2%) .
Base: 424,153 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
77,333 AI-verified stores
64,625 AI-verified stores
30,496 AI-verified stores
23,705 AI-verified stores
22,036 AI-verified stores
20,614 AI-verified stores
19,835 AI-verified stores
17,013 AI-verified stores
16,598 AI-verified stores
16,530 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 77333 | 18.23% |
| Russia | 64625 | 15.24% |
| India | 30496 | 7.19% |
| Vietnam | 23705 | 5.59% |
| United Kingdom | 22036 | 5.20% |
| Italy | 20614 | 4.86% |
| Turkey | 19835 | 4.68% |
| Spain | 17013 | 4.01% |
| France | 16598 | 3.91% |
| Iran | 16530 | 3.90% |
| South Korea | 15225 | 3.59% |
| Ukraine | 14729 | 3.47% |
| Brazil | 14563 | 3.43% |
| Germany | 13919 | 3.28% |
| Poland | 11790 | 2.78% |
| Netherlands | 10420 | 2.46% |
| Australia | 8879 | 2.09% |
| Canada | 8744 | 2.06% |
| Romania | 8555 | 2.02% |
| Greece | 8544 | 2.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Custom
Salesforce Commerce Cloud
Custom - Home & Garden
SAP Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Pets & Pet Supplies
Custom - Business & Industrial
PrestaShop
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2m | 100.00% |
| Emails | 731.5k | 63.51% |
| Phones | 351.1k | 30.49% |
| Ecommerce platform | 1.1m | 99.61% |
| Couriers | 145.3k | 12.62% |
| Payment Providers | 159.2k | 13.82% |
| Categories | 596.6k | 51.80% |
| Social Media | 717.6k | 62.31% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OWL Carousel e-commerce landscape:
Analyze 625.6k verified e-commerce stores on OWL Carousel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OWL Carousel e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OWL Carousel e-commerce intelligence?
-
We track 625.6k verified OWL Carousel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.3% among stores with at least one detectable social profile (306,624 stores) , followed by Instagram (26.2%) and YouTube (10.4%) .
Base: 717,603 stores with any detectable social profile (62.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
306,624 stores
264,738 stores
105,026 stores
103,401 stores
63,471 stores
60,136 stores
56,287 stores
31,153 stores
17,338 stores
2,395 stores
Visual Distribution