OWL Carousel Technology Adoption in E-commerce
Discover 604.0k verified e-commerce stores using OWL Carousel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1m domains. 604.0k verified as active stores with physical delivery.
· · Next full refresh: April 2026
604.0k verified active stores out of 1.1m detected · 54.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 45.0% of stores with physical delivery (266,989 stores) , followed by Custom (30.4%) and PrestaShop (5.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
266,989 stores
180,101 stores
31,089 stores
27,748 stores
25,318 stores
23,905 stores
12,209 stores
9,790 stores
3,584 stores
3,282 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 266989 | 45.01% |
| Custom | 180101 | 30.36% |
| PrestaShop | 31089 | 5.24% |
| Shopify | 27748 | 4.68% |
| Magento | 25318 | 4.27% |
| OpenCart | 23905 | 4.03% |
| Imweb | 12209 | 2.06% |
| 1C-Bitrix | 9790 | 1.65% |
| Pressero | 3584 | 0.60% |
| Botble CMS | 3282 | 0.55% |
| CS Cart | 2994 | 0.50% |
| Volusion | 2022 | 0.34% |
| Jumpseller | 1973 | 0.33% |
| nopCommerce | 1134 | 0.19% |
| Moguta.CMS | 1022 | 0.17% |
All Stores Distribution
WooCommerce holds 62.5% share of all OWL Carousel e-commerce stores (678,744) , with Custom at 16.6% and PrestaShop at 3.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
678,744 stores
180,101 stores
34,503 stores
29,903 stores
31,991 stores
28,029 stores
58,607 stores
23,857 stores
4,119 stores
5,723 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 678744 | 62.51% |
| Custom | 180101 | 16.59% |
| PrestaShop | 34503 | 3.18% |
| Shopify | 29903 | 2.75% |
| Magento | 31991 | 2.95% |
| OpenCart | 28029 | 2.58% |
| Imweb | 58607 | 5.40% |
| 1C-Bitrix | 23857 | 2.20% |
| Pressero | 4119 | 0.38% |
| Botble CMS | 5723 | 0.53% |
| CS Cart | 3252 | 0.30% |
| Volusion | 2122 | 0.20% |
| Jumpseller | 2249 | 0.21% |
| nopCommerce | 1456 | 0.13% |
| Moguta.CMS | 1139 | 0.10% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (95,710 stores) , followed by Health & Beauty (16.3%) and Electronics & Technology (12.2%) .
Base: 498,734 AI-verified stores with physical delivery and detected product categories (82.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
95,710 stores
81,115 stores
60,827 stores
51,026 stores
33,456 stores
29,967 stores
22,078 stores
21,929 stores
21,411 stores
20,471 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 95710 | 19.19% |
| Health & Beauty | 81115 | 16.26% |
| Electronics & Technology | 60827 | 12.20% |
| Food & Beverages | 51026 | 10.23% |
| Home & Garden | 33456 | 6.71% |
| Furniture & Home Decor | 29967 | 6.01% |
| Vehicles & Parts | 22078 | 4.43% |
| Tools & Hardware | 21929 | 4.40% |
| Business & Industrial | 21411 | 4.29% |
| Jewelry & Watches | 20471 | 4.10% |
| Sporting Goods & Outdoor Gear | 17934 | 3.60% |
| Gifts & Special Occasions | 17294 | 3.47% |
| Arts & Entertainment | 9696 | 1.94% |
| Pets & Pet Supplies | 8669 | 1.74% |
| Toys & Games | 7151 | 1.43% |
Payment Providers Distribution
PayPal leads with 25.9% among AI-verified physical stores (48,846 stores) , followed by MasterCard (18.7%) and American Express (12.0%) .
Base: 158,988 AI-verified physical stores with detectable payment providers (14.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
48,846 stores
35,203 stores
22,594 stores
19,238 stores
17,366 stores
8,077 stores
7,692 stores
6,220 stores
5,621 stores
5,343 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 48846 | 25.94% |
| MasterCard | 35203 | 18.69% |
| American Express | 22594 | 12.00% |
| Stripe Connect | 19238 | 10.22% |
| VISA | 17366 | 9.22% |
| Klarna | 8077 | 4.29% |
| Apple Pay | 7692 | 4.08% |
| Google Pay | 6220 | 3.30% |
| JCB | 5621 | 2.99% |
| Bolt | 5343 | 2.84% |
| Boleto | 2700 | 1.43% |
| Przelewy24 | 2485 | 1.32% |
| PayU | 2475 | 1.31% |
| BitCoin | 2235 | 1.19% |
| SEPA | 2213 | 1.18% |
Shipping Carriers Distribution
UPS leads with 18.8% among AI-verified physical stores (28,002 stores) , followed by DHL (14.0%) and FedEx (9.4%) .
Base: 141,535 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 28002 | 18.82% |
| DHL | 20825 | 14.00% |
| FedEx | 13928 | 9.36% |
| USPS | 13818 | 9.29% |
| DPD | 13387 | 9.00% |
| СДЭК | 12390 | 8.33% |
| Почта России | 12020 | 8.08% |
| GLS | 8839 | 5.94% |
| TNT | 4555 | 3.06% |
| Correios | 4009 | 2.69% |
| Royal Mail | 3891 | 2.62% |
| Hermes | 3688 | 2.48% |
| Colissimo | 3549 | 2.39% |
| InPost | 3258 | 2.19% |
| Estes | 2621 | 1.76% |
Store Launch Timeline
Over the past 12 months, 109,045 new stores were launched in OWL Carousel , with the highest activity in 2026-02 (8,099 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8,099 stores launched
10,689 stores launched
11,677 stores launched
9,723 stores launched
9,197 stores launched
9,487 stores launched
9,179 stores launched
9,114 stores launched
8,149 stores launched
9,015 stores launched
8,050 stores launched
6,666 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 8099 | 7.43% |
| 2026-01 | 10689 | 9.80% |
| 2025-12 | 11677 | 10.71% |
| 2025-11 | 9723 | 8.92% |
| 2025-10 | 9197 | 8.43% |
| 2025-09 | 9487 | 8.70% |
| 2025-08 | 9179 | 8.42% |
| 2025-07 | 9114 | 8.36% |
| 2025-06 | 8149 | 7.47% |
| 2025-05 | 9015 | 8.27% |
| 2025-04 | 8050 | 7.38% |
| 2025-03 | 6666 | 6.11% |
Active Stores by Launch Year
Currently, 596,585 active stores in OWL Carousel are tracked in our database , with the most stores launched in 2026 (18,849 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18,849 active stores
101,625 active stores
56,012 active stores
46,276 active stores
39,062 active stores
43,642 active stores
44,133 active stores
32,579 active stores
34,030 active stores
28,423 active stores
17,836 active stores
14,439 active stores
14,137 active stores
18,001 active stores
11,683 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18849 | 3.16% |
| 2025 | 101625 | 17.03% |
| 2024 | 56012 | 9.39% |
| 2023 | 46276 | 7.76% |
| 2022 | 39062 | 6.55% |
| 2021 | 43642 | 7.32% |
| 2020 | 44133 | 7.40% |
| 2019 | 32579 | 5.46% |
| 2018 | 34030 | 5.70% |
| 2017 | 28423 | 4.76% |
| 2016 | 17836 | 2.99% |
| 2015 | 14439 | 2.42% |
| 2014 | 14137 | 2.37% |
| 2013 | 18001 | 3.02% |
| 2012 | 11683 | 1.96% |
| 2011 | 11006 | 1.84% |
| 2010 | 9643 | 1.62% |
| 2009 | 8736 | 1.46% |
| 2008 | 6804 | 1.14% |
| 2007 | 6461 | 1.08% |
| 2006 | 4526 | 0.76% |
| 2005 | 3890 | 0.65% |
| 2004 | 4606 | 0.77% |
| 2003 | 3911 | 0.66% |
| 2002 | 3517 | 0.59% |
| 2001 | 4217 | 0.71% |
| 2000 | 3143 | 0.53% |
| 1999 | 2392 | 0.40% |
| 1998 | 1568 | 0.26% |
| 1997 | 873 | 0.15% |
| 1996 | 468 | 0.08% |
| 1995 | 97 | 0.02% |
Geographic Distribution
United States leads with 19.2% (79,417 AI-verified stores) , followed by Russia (15.5%) and India (7.4%) .
Base: 412,599 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
79,417 AI-verified stores
64,007 AI-verified stores
30,538 AI-verified stores
22,784 AI-verified stores
19,783 AI-verified stores
17,568 AI-verified stores
16,853 AI-verified stores
16,414 AI-verified stores
16,172 AI-verified stores
15,537 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 79417 | 19.25% |
| Russia | 64007 | 15.51% |
| India | 30538 | 7.40% |
| United Kingdom | 22784 | 5.52% |
| Italy | 19783 | 4.79% |
| Vietnam | 17568 | 4.26% |
| Turkey | 16853 | 4.08% |
| France | 16414 | 3.98% |
| Spain | 16172 | 3.92% |
| Iran | 15537 | 3.77% |
| South Korea | 15279 | 3.70% |
| Germany | 14251 | 3.45% |
| Ukraine | 13818 | 3.35% |
| Brazil | 13669 | 3.31% |
| Poland | 11528 | 2.79% |
| Netherlands | 10476 | 2.54% |
| Canada | 8874 | 2.15% |
| Australia | 8800 | 2.13% |
| Romania | 8674 | 2.10% |
| Greece | 8157 | 1.98% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Constructor
Magento - Electronics & Technology
Magento - Electronics & Technology
SAP Commerce Cloud - Clothing & Accessories
Custom - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Custom - Health & Beauty
WooCommerce
WooCommerce
Custom - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 702.0k | 63.29% |
| Phones | 337.1k | 30.39% |
| Ecommerce platform | 1.1m | 99.63% |
| Couriers | 141.5k | 12.76% |
| Payment Providers | 159.0k | 14.33% |
| Categories | 548.6k | 49.46% |
| Social Media | 694.3k | 62.60% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OWL Carousel e-commerce landscape:
Analyze 604.0k verified e-commerce stores on OWL Carousel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OWL Carousel e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OWL Carousel e-commerce intelligence?
-
We track 604.0k verified OWL Carousel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.1% among stores with at least one detectable social profile (295,180 stores) , followed by Instagram (26.2%) and Twitter (10.4%) .
Base: 694,333 stores with any detectable social profile (62.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
295,180 stores
256,990 stores
101,509 stores
100,574 stores
63,442 stores
59,618 stores
54,007 stores
29,860 stores
16,887 stores
2,401 stores
Visual Distribution