OWL Carousel Technology Adoption in E-commerce
Discover 911.7k e-commerce stores using OWL Carousel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 41.2% of stores with physical delivery (370,968 stores) , followed by WooCommerce (40.1%) and PrestaShop (4.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
370,968 stores
360,380 stores
35,661 stores
29,326 stores
26,355 stores
26,109 stores
19,189 stores
15,256 stores
3,265 stores
3,211 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 370968 | 41.24% |
| WooCommerce | 360380 | 40.07% |
| PrestaShop | 35661 | 3.96% |
| Shopify | 29326 | 3.26% |
| Magento | 26355 | 2.93% |
| OpenCart | 26109 | 2.90% |
| 1C-Bitrix | 19189 | 2.13% |
| Imweb | 15256 | 1.70% |
| Botble CMS | 3265 | 0.36% |
| CS Cart | 3211 | 0.36% |
| Pressero | 2614 | 0.29% |
| Jumpseller | 2466 | 0.27% |
| Volusion | 2160 | 0.24% |
| nopCommerce | 1334 | 0.15% |
| JoomShopping | 1163 | 0.13% |
All Stores Distribution
Custom holds 27.6% share of all OWL Carousel e-commerce stores (370,968) , with WooCommerce at 54.4% and PrestaShop at 2.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
370,968 stores
732,503 stores
39,313 stores
32,731 stores
33,699 stores
30,519 stores
30,635 stores
54,232 stores
5,798 stores
3,424 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 370968 | 27.55% |
| WooCommerce | 732503 | 54.41% |
| PrestaShop | 39313 | 2.92% |
| Shopify | 32731 | 2.43% |
| Magento | 33699 | 2.50% |
| OpenCart | 30519 | 2.27% |
| 1C-Bitrix | 30635 | 2.28% |
| Imweb | 54232 | 4.03% |
| Botble CMS | 5798 | 0.43% |
| CS Cart | 3424 | 0.25% |
| Pressero | 4427 | 0.33% |
| Jumpseller | 2666 | 0.20% |
| Volusion | 2352 | 0.17% |
| nopCommerce | 1767 | 0.13% |
| JoomShopping | 1332 | 0.10% |
Categories Distribution
Clothing & Accessories leads with 16.2% of all stores (117,871 stores) , followed by Health & Beauty (15.1%) and Electronics & Technology (11.8%) .
Top 10 Categories
117,871 stores
109,624 stores
85,669 stores
77,291 stores
49,932 stores
48,936 stores
48,180 stores
44,096 stores
31,952 stores
28,779 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 117871 | 16.25% |
| Health & Beauty | 109624 | 15.11% |
| Electronics & Technology | 85669 | 11.81% |
| Food & Beverages | 77291 | 10.65% |
| Home & Garden | 49932 | 6.88% |
| Business & Industrial | 48936 | 6.74% |
| Vehicles & Parts | 48180 | 6.64% |
| Furniture & Home Decor | 44096 | 6.08% |
| Tools & Hardware | 31952 | 4.40% |
| Jewelry & Watches | 28779 | 3.97% |
| Sporting Goods & Outdoor Gear | 23584 | 3.25% |
| Gifts & Special Occasions | 21512 | 2.96% |
| Arts & Entertainment | 15731 | 2.17% |
| Pets & Pet Supplies | 11948 | 1.65% |
| Books & Media | 10459 | 1.44% |
Payment Providers Distribution
PayPal leads with 26.4% among AI-verified physical stores (56,658 stores) , followed by MasterCard (18.7%) and American Express (12.1%) .
Base: 183,399 AI-verified physical stores with detectable payment providers (13.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
56,658 stores
40,250 stores
25,964 stores
21,542 stores
19,072 stores
8,724 stores
7,463 stores
7,383 stores
7,245 stores
5,802 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 56658 | 26.36% |
| MasterCard | 40250 | 18.73% |
| American Express | 25964 | 12.08% |
| Stripe Connect | 21542 | 10.02% |
| VISA | 19072 | 8.87% |
| Klarna | 8724 | 4.06% |
| Apple Pay | 7463 | 3.47% |
| JCB | 7383 | 3.43% |
| Bolt | 7245 | 3.37% |
| Google Pay | 5802 | 2.70% |
| BitCoin | 3288 | 1.53% |
| Paddle | 3208 | 1.49% |
| Boleto | 3028 | 1.41% |
| PayU | 2740 | 1.27% |
| Przelewy24 | 2570 | 1.20% |
Shipping Carriers Distribution
UPS leads with 19.4% among AI-verified physical stores (32,606 stores) , followed by DHL (13.5%) and FedEx (9.4%) .
Base: 162,670 AI-verified physical stores with detectable shipping carriers (11.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 32606 | 19.44% |
| DHL | 22561 | 13.45% |
| FedEx | 15841 | 9.44% |
| USPS | 15267 | 9.10% |
| Почта России | 15167 | 9.04% |
| СДЭК | 13741 | 8.19% |
| DPD | 13596 | 8.11% |
| GLS | 9880 | 5.89% |
| TNT | 6015 | 3.59% |
| Correios | 4423 | 2.64% |
| Hermes | 4416 | 2.63% |
| Royal Mail | 4264 | 2.54% |
| InPost | 3450 | 2.06% |
| Estes | 3424 | 2.04% |
| Correos | 3081 | 1.84% |
Store Launch Timeline
Over the past 12 months, 161,272 new stores were launched in OWL Carousel , with the highest activity in 2025-11 (15,006 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
15,006 stores launched
12,682 stores launched
13,150 stores launched
13,653 stores launched
14,451 stores launched
12,278 stores launched
14,428 stores launched
14,994 stores launched
15,340 stores launched
13,865 stores launched
13,286 stores launched
8,139 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 15006 | 9.30% |
| 2025-10 | 12682 | 7.86% |
| 2025-09 | 13150 | 8.15% |
| 2025-08 | 13653 | 8.47% |
| 2025-07 | 14451 | 8.96% |
| 2025-06 | 12278 | 7.61% |
| 2025-05 | 14428 | 8.95% |
| 2025-04 | 14994 | 9.30% |
| 2025-03 | 15340 | 9.51% |
| 2025-02 | 13865 | 8.60% |
| 2025-01 | 13286 | 8.24% |
| 2024-12 | 8139 | 5.05% |
Active Stores by Launch Year
Currently, 902,466 active stores in OWL Carousel are tracked in our database , with the most stores launched in 2025 (153,250 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
153,250 active stores
100,852 active stores
74,133 active stores
62,367 active stores
69,285 active stores
67,573 active stores
49,464 active stores
51,670 active stores
42,751 active stores
27,122 active stores
22,022 active stores
21,581 active stores
27,466 active stores
17,845 active stores
16,851 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 153250 | 16.98% |
| 2024 | 100852 | 11.18% |
| 2023 | 74133 | 8.21% |
| 2022 | 62367 | 6.91% |
| 2021 | 69285 | 7.68% |
| 2020 | 67573 | 7.49% |
| 2019 | 49464 | 5.48% |
| 2018 | 51670 | 5.73% |
| 2017 | 42751 | 4.74% |
| 2016 | 27122 | 3.01% |
| 2015 | 22022 | 2.44% |
| 2014 | 21581 | 2.39% |
| 2013 | 27466 | 3.04% |
| 2012 | 17845 | 1.98% |
| 2011 | 16851 | 1.87% |
| 2010 | 14563 | 1.61% |
| 2009 | 13162 | 1.46% |
| 2008 | 10419 | 1.15% |
| 2007 | 9864 | 1.09% |
| 2006 | 6978 | 0.77% |
| 2005 | 6029 | 0.67% |
| 2004 | 7196 | 0.80% |
| 2003 | 5938 | 0.66% |
| 2002 | 5443 | 0.60% |
| 2001 | 6296 | 0.70% |
| 2000 | 4762 | 0.53% |
| 1999 | 3408 | 0.38% |
| 1998 | 2228 | 0.25% |
| 1997 | 1204 | 0.13% |
| 1996 | 609 | 0.07% |
| 1995 | 135 | 0.01% |
Geographic Distribution
United States leads with 16.8% (97,155 AI-verified stores) , followed by Russia (15.7%) and India (7.3%) .
Base: 578,735 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
97,155 AI-verified stores
90,716 AI-verified stores
42,169 AI-verified stores
41,245 AI-verified stores
39,219 AI-verified stores
29,988 AI-verified stores
29,127 AI-verified stores
25,564 AI-verified stores
24,543 AI-verified stores
20,573 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 97155 | 16.79% |
| Russia | 90716 | 15.67% |
| India | 42169 | 7.29% |
| Iran | 41245 | 7.13% |
| Turkey | 39219 | 6.78% |
| United Kingdom | 29988 | 5.18% |
| Vietnam | 29127 | 5.03% |
| Spain | 25564 | 4.42% |
| Italy | 24543 | 4.24% |
| Brazil | 20573 | 3.55% |
| France | 19234 | 3.32% |
| South Korea | 18948 | 3.27% |
| Ukraine | 17281 | 2.99% |
| Poland | 15841 | 2.74% |
| Netherlands | 12237 | 2.11% |
| Canada | 11384 | 1.97% |
| Germany | 11294 | 1.95% |
| Australia | 11180 | 1.93% |
| Mexico | 10794 | 1.87% |
| Bangladesh | 10243 | 1.77% |
Featured Stores
Discover the strongest performers and newest entrants in OWL Carousel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Gifts & Special Occasions
Custom — Tools & Hardware
WooCommerce — Clothing & Accessories
Custom — Arts & Entertainment
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 881.6k | 64.27% |
| Phones | 418.6k | 30.51% |
| Ecommerce platform | 1.4m | 99.62% |
| Couriers | 162.7k | 11.86% |
| Payment Providers | 183.4k | 13.37% |
| Categories | 957.4k | 69.79% |
| Social Media | 854.8k | 62.31% |
Starter Package
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Maximize Your ROI
Use our detailed OWL Carousel E-commerce Database to:
Gain actionable insights into 911.7k physical stores in OWL Carousel.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at OWL Carousel online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the OWL Carousel E-commerce Database?
-
Our database covers over 911.7k OWL Carousel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.5% among stores with at least one detectable social profile (446,225 stores) , followed by Instagram (25.3%) and Twitter (11.2%) .
Base: 854,788 stores with any detectable social profile (62.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
446,225 stores
382,922 stores
169,270 stores
155,072 stores
117,414 stores
87,632 stores
77,860 stores
37,836 stores
33,893 stores
4,165 stores
Visual Distribution