Optimizely Technology Adoption in E-commerce
Discover 2.2k verified e-commerce stores using Optimizely. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5k domains. 2.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.2k verified active stores out of 2.5k detected · 86.6% verification rate
E-commerce Platforms Distribution
Custom stores with 49.9% of stores with physical delivery (1,099 stores) , followed by Isagenix Replicated Website Platform (16.2%) and Shopify (13.5%) .
Base: 2,204 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,099 stores
356 stores
298 stores
84 stores
80 stores
65 stores
65 stores
34 stores
29 stores
25 stores
Visual Distribution
1,099 stores
356 stores
298 stores
84 stores
80 stores
65 stores
65 stores
34 stores
29 stores
25 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1099 | 49.86% |
| Isagenix Replicated Website Platform | 356 | 16.15% |
| Shopify | 298 | 13.52% |
| SAP Commerce Cloud | 84 | 3.81% |
| Salesforce Commerce Cloud | 80 | 3.63% |
| Magento | 65 | 2.95% |
| Wikinggruppen | 65 | 2.95% |
| WooCommerce | 34 | 1.54% |
| HCL Commerce | 29 | 1.32% |
| CS Cart, CS-Cart | 25 | 1.13% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 43.2% share of detected Optimizely e-commerce signals (1,099) , with Isagenix Replicated Website Platform at 14.0% and Shopify at 14.5% (June 2026) .
Base: 2,544 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,099 websites
356 websites
370 websites
85 websites
97 websites
110 websites
65 websites
88 websites
30 websites
25 websites
Visual Distribution
1,099 websites
356 websites
370 websites
85 websites
97 websites
110 websites
65 websites
88 websites
30 websites
25 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1099 | 43.20% |
| Isagenix Replicated Website Platform | 356 | 13.99% |
| Shopify | 370 | 14.54% |
| SAP Commerce Cloud | 85 | 3.34% |
| Salesforce Commerce Cloud | 97 | 3.81% |
| Magento | 110 | 4.32% |
| Wikinggruppen | 65 | 2.56% |
| WooCommerce | 88 | 3.46% |
| HCL Commerce | 30 | 1.18% |
| CS Cart, CS-Cart | 25 | 0.98% |
Categories Distribution
Health & Beauty stores with 45.5% of all stores (1,002 stores) , followed by Clothing & Accessories (12.7%) and Sporting Goods & Outdoor Gear (5.4%) .
Base: 2,204 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,002 stores
279 stores
120 stores
98 stores
89 stores
75 stores
71 stores
58 stores
56 stores
47 stores
Visual Distribution
1,002 stores
279 stores
120 stores
98 stores
89 stores
75 stores
71 stores
58 stores
56 stores
47 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1002 | 45.46% |
| Clothing & Accessories | 279 | 12.66% |
| Sporting Goods & Outdoor Gear | 120 | 5.44% |
| Business & Industrial | 98 | 4.45% |
| Gifts & Special Occasions | 89 | 4.04% |
| Home & Garden | 75 | 3.40% |
| Books & Media | 71 | 3.22% |
| Toys & Games | 58 | 2.63% |
| Electronics & Technology | 56 | 2.54% |
| Arts & Entertainment | 47 | 2.13% |
Payment Providers Distribution
MasterCard accounts for 24.9% of displayed detection occurrences (233 occurrences) , followed by PayPal (23.1%) and American Express (15.0%) .
Base: 935 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
233 occurrences
216 occurrences
140 occurrences
94 occurrences
71 occurrences
63 occurrences
52 occurrences
24 occurrences
22 occurrences
20 occurrences
Visual Distribution
233 occurrences
216 occurrences
140 occurrences
94 occurrences
71 occurrences
63 occurrences
52 occurrences
24 occurrences
22 occurrences
20 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 233 | 24.92% |
| PayPal | 216 | 23.10% |
| American Express | 140 | 14.97% |
| Klarna | 94 | 10.05% |
| Stripe Connect | 71 | 7.59% |
| VISA | 63 | 6.74% |
| Apple Pay | 52 | 5.56% |
| Adyen | 24 | 2.57% |
| Svea | 22 | 2.35% |
| Bolt | 20 | 2.14% |
Shipping Carriers Distribution
UPS accounts for 28.6% of displayed detection occurrences (122 occurrences) , followed by USPS (24.6%) and FedEx (12.9%) .
Base: 427 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
122 occurrences
105 occurrences
55 occurrences
43 occurrences
34 occurrences
17 occurrences
14 occurrences
13 occurrences
12 occurrences
12 occurrences
Visual Distribution
122 occurrences
105 occurrences
55 occurrences
43 occurrences
34 occurrences
17 occurrences
14 occurrences
13 occurrences
12 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 122 | 28.57% |
| USPS | 105 | 24.59% |
| FedEx | 55 | 12.88% |
| DHL | 43 | 10.07% |
| GLS | 34 | 7.96% |
| DPD | 17 | 3.98% |
| Australia Post | 14 | 3.28% |
| Speedy | 13 | 3.04% |
| Royal Mail | 12 | 2.81% |
| PostNord | 12 | 2.81% |
Store Launch Timeline
Over the past 12 months, 93 new stores were launched in Optimizely , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
9 stores launched
6 stores launched
5 stores launched
20 stores launched
6 stores launched
8 stores launched
6 stores launched
7 stores launched
6 stores launched
1 stores launched
13 stores launched
Monthly Trend
6.5% of last 12 months
9.7% of last 12 months
6.5% of last 12 months
5.4% of last 12 months
21.5% of last 12 months
6.5% of last 12 months
8.6% of last 12 months
6.5% of last 12 months
7.5% of last 12 months
6.5% of last 12 months
1.1% of last 12 months
14.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 6.45% |
| 2026-04 | 9 | 9.68% |
| 2026-03 | 6 | 6.45% |
| 2026-02 | 5 | 5.38% |
| 2026-01 | 20 | 21.51% |
| 2025-12 | 6 | 6.45% |
| 2025-11 | 8 | 8.60% |
| 2025-10 | 6 | 6.45% |
| 2025-09 | 7 | 7.53% |
| 2025-08 | 6 | 6.45% |
| 2025-07 | 1 | 1.08% |
| 2025-06 | 13 | 13.98% |
Active Stores by Launch Year
Currently, 2,116 active stores in Optimizely are tracked in our database , with the most stores launched in 2026 (47 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
47 active stores
62 active stores
44 active stores
56 active stores
43 active stores
290 active stores
342 active stores
40 active stores
71 active stores
97 active stores
82 active stores
64 active stores
88 active stores
93 active stores
59 active stores
Distribution by Launch Year
2.2% of tracked active stores
2.9% of tracked active stores
2.1% of tracked active stores
2.6% of tracked active stores
2.0% of tracked active stores
13.7% of tracked active stores
16.2% of tracked active stores
1.9% of tracked active stores
3.4% of tracked active stores
4.6% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
4.2% of tracked active stores
4.4% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 47 | 2.22% |
| 2025 | 62 | 2.93% |
| 2024 | 44 | 2.08% |
| 2023 | 56 | 2.65% |
| 2022 | 43 | 2.03% |
| 2021 | 290 | 13.71% |
| 2020 | 342 | 16.16% |
| 2019 | 40 | 1.89% |
| 2018 | 71 | 3.36% |
| 2017 | 97 | 4.58% |
| 2016 | 82 | 3.88% |
| 2015 | 64 | 3.02% |
| 2014 | 88 | 4.16% |
| 2013 | 93 | 4.40% |
| 2012 | 59 | 2.79% |
Geographic Distribution
United States stores with 61.8% (1,362 active verified stores) , followed by United Kingdom (4.4%) and Australia (3.5%) .
Base: 2,204 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,362 active verified stores
96 active verified stores
77 active verified stores
71 active verified stores
42 active verified stores
29 active verified stores
28 active verified stores
27 active verified stores
26 active verified stores
23 active verified stores
Visual Distribution
1,362 active verified stores
96 active verified stores
77 active verified stores
71 active verified stores
42 active verified stores
29 active verified stores
28 active verified stores
27 active verified stores
26 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1362 | 61.80% |
| United Kingdom | 96 | 4.36% |
| Australia | 77 | 3.49% |
| Canada | 71 | 3.22% |
| Germany | 42 | 1.91% |
| Netherlands | 29 | 1.32% |
| France | 28 | 1.27% |
| Sweden | 27 | 1.23% |
| New Zealand | 26 | 1.18% |
| Spain | 23 | 1.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
HCL Commerce - Clothing & Accessories
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
HCL Commerce - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 442 | 17.37% |
| Phones | 565 | 22.21% |
| Ecommerce platform | 2.5k | 96.38% |
| Couriers | 331 | 13.01% |
| Payment Providers | 537 | 21.11% |
| Categories | 2.1k | 84.04% |
| Social Media | 2.1k | 82.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Optimizely e-commerce landscape:
Analyze 2.2k verified e-commerce stores on Optimizely - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Optimizely e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Optimizely e-commerce intelligence?
-
We track 2.2k verified Optimizely e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 21.6% of displayed detection occurrences (1,781 occurrences) , followed by Instagram (20.5%) and YouTube (18.4%) .
Base: 8,235 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,781 occurrences
1,692 occurrences
1,514 occurrences
1,311 occurrences
1,178 occurrences
295 occurrences
290 occurrences
151 occurrences
16 occurrences
7 occurrences
Visual Distribution
1,781 occurrences
1,692 occurrences
1,514 occurrences
1,311 occurrences
1,178 occurrences
295 occurrences
290 occurrences
151 occurrences
16 occurrences
7 occurrences