Optimizely Technology Adoption in E-commerce
Discover 5.0k verified e-commerce stores using Optimizely. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.3k domains. 5.0k verified as active stores with physical delivery.
· · Next full refresh: April 2026
5.0k verified active stores out of 8.3k detected · 59.7% verification rate
E-commerce Platforms Distribution
Custom leads with 36.5% of stores with physical delivery (1,676 stores) , followed by WooCommerce (27.5%) and Isagenix Replicated Website Platform (7.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,676 stores
1,263 stores
365 stores
339 stores
212 stores
126 stores
116 stores
93 stores
85 stores
85 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1676 | 36.47% |
| WooCommerce | 1263 | 27.48% |
| Isagenix Replicated Website Platform | 365 | 7.94% |
| Shopify | 339 | 7.38% |
| Wix eCommerce | 212 | 4.61% |
| Squarespace Commerce | 126 | 2.74% |
| Magento | 116 | 2.52% |
| Salesforce Commerce Cloud | 93 | 2.02% |
| PrestaShop | 85 | 1.85% |
| SAP Commerce Cloud | 85 | 1.85% |
| Wikinggruppen | 65 | 1.41% |
| GoDaddy Online Store | 53 | 1.15% |
| Cafe24 | 48 | 1.04% |
| BigCommerce | 40 | 0.87% |
| OpenCart | 30 | 0.65% |
All Stores Distribution
Custom holds 21.9% share of all Optimizely e-commerce stores (1,676) , with WooCommerce at 36.5% and Isagenix Replicated Website Platform at 4.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,676 stores
2,799 stores
365 stores
428 stores
897 stores
683 stores
187 stores
113 stores
98 stores
88 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1676 | 21.87% |
| WooCommerce | 2799 | 36.53% |
| Isagenix Replicated Website Platform | 365 | 4.76% |
| Shopify | 428 | 5.59% |
| Wix eCommerce | 897 | 11.71% |
| Squarespace Commerce | 683 | 8.91% |
| Magento | 187 | 2.44% |
| Salesforce Commerce Cloud | 113 | 1.47% |
| PrestaShop | 98 | 1.28% |
| SAP Commerce Cloud | 88 | 1.15% |
| Wikinggruppen | 65 | 0.85% |
| GoDaddy Online Store | 134 | 1.75% |
| Cafe24 | 50 | 0.65% |
| BigCommerce | 46 | 0.60% |
| OpenCart | 33 | 0.43% |
Categories Distribution
Health & Beauty leads with 31.2% of all stores (1,377 stores) , followed by Clothing & Accessories (16.5%) and Sporting Goods & Outdoor Gear (7.5%) .
Base: 4,418 AI-verified stores with physical delivery and detected product categories (88.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,377 stores
727 stores
331 stores
321 stores
218 stores
204 stores
200 stores
192 stores
172 stores
163 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1377 | 31.17% |
| Clothing & Accessories | 727 | 16.46% |
| Sporting Goods & Outdoor Gear | 331 | 7.49% |
| Food & Beverages | 321 | 7.27% |
| Business & Industrial | 218 | 4.93% |
| Home & Garden | 204 | 4.62% |
| Gifts & Special Occasions | 200 | 4.53% |
| Arts & Entertainment | 192 | 4.35% |
| Toys & Games | 172 | 3.89% |
| Electronics & Technology | 163 | 3.69% |
| Tools & Hardware | 131 | 2.97% |
| Jewelry & Watches | 107 | 2.42% |
| Vehicles & Parts | 104 | 2.35% |
| Books & Media | 90 | 2.04% |
| Furniture & Home Decor | 81 | 1.83% |
Payment Providers Distribution
PayPal leads with 26.3% among AI-verified physical stores (641 stores) , followed by MasterCard (16.5%) and American Express (13.4%) .
Base: 1,569 AI-verified physical stores with detectable payment providers (18.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
641 stores
402 stores
326 stores
243 stores
218 stores
163 stores
140 stores
73 stores
50 stores
41 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 641 | 26.27% |
| MasterCard | 402 | 16.48% |
| American Express | 326 | 13.36% |
| Stripe Connect | 243 | 9.96% |
| Klarna | 218 | 8.93% |
| VISA | 163 | 6.68% |
| Apple Pay | 140 | 5.74% |
| Google Pay | 73 | 2.99% |
| JCB | 50 | 2.05% |
| Bolt | 41 | 1.68% |
| Amazon Pay | 36 | 1.48% |
| Adyen | 35 | 1.43% |
| AfterPay | 29 | 1.19% |
| Svea | 24 | 0.98% |
| AliPay | 19 | 0.78% |
Shipping Carriers Distribution
UPS leads with 24.1% among AI-verified physical stores (309 stores) , followed by USPS (21.6%) and DHL (14.7%) .
Base: 1,039 AI-verified physical stores with detectable shipping carriers (12.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
309 stores
276 stores
188 stores
165 stores
72 stores
64 stores
37 stores
31 stores
21 stores
21 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 309 | 24.14% |
| USPS | 276 | 21.56% |
| DHL | 188 | 14.69% |
| FedEx | 165 | 12.89% |
| DPD | 72 | 5.63% |
| GLS | 64 | 5.00% |
| Royal Mail | 37 | 2.89% |
| Colissimo | 31 | 2.42% |
| Australia Post | 21 | 1.64% |
| Speedy | 21 | 1.64% |
| Hermes | 21 | 1.64% |
| La Poste | 20 | 1.56% |
| PostNord | 19 | 1.48% |
| TNT | 19 | 1.48% |
| Canada Post | 17 | 1.33% |
Store Launch Timeline
Over the past 12 months, 694 new stores were launched in Optimizely , with the highest activity in 2026-02 (62 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
62 stores launched
82 stores launched
70 stores launched
77 stores launched
65 stores launched
59 stores launched
64 stores launched
55 stores launched
67 stores launched
54 stores launched
38 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 62 | 8.93% |
| 2026-01 | 82 | 11.82% |
| 2025-12 | 70 | 10.09% |
| 2025-11 | 77 | 11.10% |
| 2025-10 | 65 | 9.37% |
| 2025-09 | 59 | 8.50% |
| 2025-08 | 64 | 9.22% |
| 2025-07 | 55 | 7.93% |
| 2025-06 | 67 | 9.65% |
| 2025-05 | 54 | 7.78% |
| 2025-04 | 38 | 5.48% |
| 2025-03 | 1 | 0.14% |
Active Stores by Launch Year
Currently, 4,857 active stores in Optimizely are tracked in our database , with the most stores launched in 2026 (145 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
145 active stores
661 active stores
331 active stores
268 active stores
208 active stores
487 active stores
544 active stores
152 active stores
190 active stores
182 active stores
154 active stores
131 active stores
147 active stores
175 active stores
106 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 145 | 2.99% |
| 2025 | 661 | 13.61% |
| 2024 | 331 | 6.81% |
| 2023 | 268 | 5.52% |
| 2022 | 208 | 4.28% |
| 2021 | 487 | 10.03% |
| 2020 | 544 | 11.20% |
| 2019 | 152 | 3.13% |
| 2018 | 190 | 3.91% |
| 2017 | 182 | 3.75% |
| 2016 | 154 | 3.17% |
| 2015 | 131 | 2.70% |
| 2014 | 147 | 3.03% |
| 2013 | 175 | 3.60% |
| 2012 | 106 | 2.18% |
| 2011 | 150 | 3.09% |
| 2010 | 88 | 1.81% |
| 2009 | 82 | 1.69% |
| 2008 | 84 | 1.73% |
| 2007 | 96 | 1.98% |
| 2006 | 36 | 0.74% |
| 2005 | 43 | 0.89% |
| 2004 | 50 | 1.03% |
| 2003 | 27 | 0.56% |
| 2002 | 51 | 1.05% |
| 2001 | 43 | 0.89% |
| 2000 | 47 | 0.97% |
| 1999 | 41 | 0.84% |
| 1998 | 44 | 0.91% |
| 1997 | 40 | 0.82% |
| 1996 | 37 | 0.76% |
| 1995 | 17 | 0.35% |
Geographic Distribution
United States leads with 57.9% (2,198 AI-verified stores) , followed by United Kingdom (4.6%) and France (4.5%) .
Base: 3,796 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,198 AI-verified stores
174 AI-verified stores
169 AI-verified stores
165 AI-verified stores
129 AI-verified stores
121 AI-verified stores
115 AI-verified stores
96 AI-verified stores
82 AI-verified stores
78 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2198 | 57.90% |
| United Kingdom | 174 | 4.58% |
| France | 169 | 4.45% |
| Germany | 165 | 4.35% |
| Canada | 129 | 3.40% |
| India | 121 | 3.19% |
| Spain | 115 | 3.03% |
| Australia | 96 | 2.53% |
| Italy | 82 | 2.16% |
| Japan | 78 | 2.05% |
| Turkey | 76 | 2.00% |
| Sweden | 63 | 1.66% |
| South Korea | 54 | 1.42% |
| Vietnam | 51 | 1.34% |
| Netherlands | 51 | 1.34% |
| China | 47 | 1.24% |
| Mexico | 35 | 0.92% |
| New Zealand | 32 | 0.84% |
| Brazil | 31 | 0.82% |
| Pakistan | 29 | 0.76% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
HCL Commerce - Clothing & Accessories
Custom
Shopify
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
WooCommerce - Clothing & Accessories
WooCommerce - Tools & Hardware
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.3k | 100.00% |
| Emails | 4.1k | 49.47% |
| Phones | 1.2k | 14.35% |
| Ecommerce platform | 8.2k | 98.35% |
| Couriers | 1.0k | 12.48% |
| Payment Providers | 1.6k | 18.85% |
| Categories | 4.7k | 56.97% |
| Social Media | 5.8k | 69.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Optimizely e-commerce landscape:
Analyze 5.0k verified e-commerce stores on Optimizely - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Optimizely e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Optimizely e-commerce intelligence?
-
We track 5.0k verified Optimizely e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 24.6% among stores with at least one detectable social profile (3,070 stores) , followed by Instagram (23.8%) and YouTube (15.5%) .
Base: 5,799 stores with any detectable social profile (69.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,070 stores
2,981 stores
1,935 stores
1,687 stores
1,384 stores
516 stores
503 stores
275 stores
127 stores
25 stores
Visual Distribution