Optimizely Technology Adoption in E-commerce
Discover 2.8k verified e-commerce stores using Optimizely. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.5k domains. 2.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
2.8k verified active stores out of 3.5k detected · 78.4% verification rate
E-commerce Platforms Distribution
Custom stores with 44.2% of stores with physical delivery (1,192 stores) , followed by Shopify (14.5%) and Isagenix Replicated Website Platform (13.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,192 stores
390 stores
363 stores
280 stores
96 stores
86 stores
83 stores
64 stores
34 stores
25 stores
Visual Distribution
1,192 stores
390 stores
363 stores
280 stores
96 stores
86 stores
83 stores
64 stores
34 stores
25 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1192 | 44.18% |
| Shopify | 390 | 14.46% |
| Isagenix Replicated Website Platform | 363 | 13.45% |
| WooCommerce | 280 | 10.38% |
| Salesforce Commerce Cloud | 96 | 3.56% |
| Magento | 86 | 3.19% |
| SAP Commerce Cloud | 83 | 3.08% |
| Wikinggruppen | 64 | 2.37% |
| PrestaShop | 34 | 1.26% |
| CS Cart, CS-Cart | 25 | 0.93% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 36.3% share of all Optimizely e-commerce stores (1,192) , with Shopify at 14.3% and Isagenix Replicated Website Platform at 11.1% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,192 stores
470 stores
363 stores
579 stores
118 stores
139 stores
84 stores
64 stores
40 stores
25 stores
Visual Distribution
1,192 stores
470 stores
363 stores
579 stores
118 stores
139 stores
84 stores
64 stores
40 stores
25 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1192 | 36.34% |
| Shopify | 470 | 14.33% |
| Isagenix Replicated Website Platform | 363 | 11.07% |
| WooCommerce | 579 | 17.65% |
| Salesforce Commerce Cloud | 118 | 3.60% |
| Magento | 139 | 4.24% |
| SAP Commerce Cloud | 84 | 2.56% |
| Wikinggruppen | 64 | 1.95% |
| PrestaShop | 40 | 1.22% |
| CS Cart, CS-Cart | 25 | 0.76% |
Categories Distribution
Health & Beauty stores with 42.1% of all stores (1,076 stores) , followed by Clothing & Accessories (15.6%) and Sporting Goods & Outdoor Gear (5.8%) .
Base: 2,554 AI-verified stores with physical delivery and detected product categories (91.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,076 stores
399 stores
148 stores
114 stores
113 stores
105 stores
97 stores
86 stores
76 stores
76 stores
Visual Distribution
1,076 stores
399 stores
148 stores
114 stores
113 stores
105 stores
97 stores
86 stores
76 stores
76 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1076 | 42.13% |
| Clothing & Accessories | 399 | 15.62% |
| Sporting Goods & Outdoor Gear | 148 | 5.79% |
| Home & Garden | 114 | 4.46% |
| Business & Industrial | 113 | 4.42% |
| Gifts & Special Occasions | 105 | 4.11% |
| Food & Beverages | 97 | 3.80% |
| Electronics & Technology | 86 | 3.37% |
| Arts & Entertainment | 76 | 2.98% |
| Toys & Games | 76 | 2.98% |
Payment Providers Distribution
MasterCard stores with 28.2% among AI-verified physical stores (406 stores) , followed by PayPal (21.5%) and American Express (12.5%) .
Base: 881 AI-verified physical stores with detectable payment providers (24.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
406 stores
309 stores
180 stores
123 stores
102 stores
79 stores
68 stores
30 stores
25 stores
25 stores
Visual Distribution
406 stores
309 stores
180 stores
123 stores
102 stores
79 stores
68 stores
30 stores
25 stores
25 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 406 | 28.23% |
| PayPal | 309 | 21.49% |
| American Express | 180 | 12.52% |
| Klarna | 123 | 8.55% |
| Stripe Connect | 102 | 7.09% |
| VISA | 79 | 5.49% |
| Apple Pay | 68 | 4.73% |
| Adyen | 30 | 2.09% |
| Google Pay | 25 | 1.74% |
| Bolt | 25 | 1.74% |
Shipping Carriers Distribution
UPS stores with 25.0% among AI-verified physical stores (148 stores) , followed by USPS (20.8%) and DHL (11.8%) .
Base: 460 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
148 stores
123 stores
70 stores
68 stores
45 stores
25 stores
17 stores
16 stores
15 stores
15 stores
Visual Distribution
148 stores
123 stores
70 stores
68 stores
45 stores
25 stores
17 stores
16 stores
15 stores
15 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 148 | 25.04% |
| USPS | 123 | 20.81% |
| DHL | 70 | 11.84% |
| FedEx | 68 | 11.51% |
| GLS | 45 | 7.61% |
| DPD | 25 | 4.23% |
| Royal Mail | 17 | 2.88% |
| StarTrack | 16 | 2.71% |
| PostNord | 15 | 2.54% |
| Australia Post | 15 | 2.54% |
Store Launch Timeline
Over the past 12 months, 227 new stores were launched in Optimizely , with the highest activity in 2026-04 (16 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16 stores launched
11 stores launched
21 stores launched
34 stores launched
19 stores launched
23 stores launched
19 stores launched
17 stores launched
13 stores launched
21 stores launched
26 stores launched
7 stores launched
Monthly Trend
7.0% of last 12 months
4.8% of last 12 months
9.3% of last 12 months
15.0% of last 12 months
8.4% of last 12 months
10.1% of last 12 months
8.4% of last 12 months
7.5% of last 12 months
5.7% of last 12 months
9.3% of last 12 months
11.5% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 16 | 7.05% |
| 2026-03 | 11 | 4.85% |
| 2026-02 | 21 | 9.25% |
| 2026-01 | 34 | 14.98% |
| 2025-12 | 19 | 8.37% |
| 2025-11 | 23 | 10.13% |
| 2025-10 | 19 | 8.37% |
| 2025-09 | 17 | 7.49% |
| 2025-08 | 13 | 5.73% |
| 2025-07 | 21 | 9.25% |
| 2025-06 | 26 | 11.45% |
| 2025-05 | 7 | 3.08% |
Active Stores by Launch Year
Currently, 2,686 active stores in Optimizely are tracked in our database , with the most stores launched in 2026 (86 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
86 active stores
194 active stores
100 active stores
96 active stores
84 active stores
324 active stores
375 active stores
59 active stores
95 active stores
113 active stores
93 active stores
79 active stores
106 active stores
113 active stores
70 active stores
Distribution by Launch Year
3.2% of tracked active stores
7.2% of tracked active stores
3.7% of tracked active stores
3.6% of tracked active stores
3.1% of tracked active stores
12.1% of tracked active stores
14.0% of tracked active stores
2.2% of tracked active stores
3.5% of tracked active stores
4.2% of tracked active stores
3.5% of tracked active stores
2.9% of tracked active stores
3.9% of tracked active stores
4.2% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 86 | 3.20% |
| 2025 | 194 | 7.22% |
| 2024 | 100 | 3.72% |
| 2023 | 96 | 3.57% |
| 2022 | 84 | 3.13% |
| 2021 | 324 | 12.06% |
| 2020 | 375 | 13.96% |
| 2019 | 59 | 2.20% |
| 2018 | 95 | 3.54% |
| 2017 | 113 | 4.21% |
| 2016 | 93 | 3.46% |
| 2015 | 79 | 2.94% |
| 2014 | 106 | 3.95% |
| 2013 | 113 | 4.21% |
| 2012 | 70 | 2.61% |
Geographic Distribution
United States stores with 63.3% (1,483 AI-verified stores) , followed by United Kingdom (4.9%) and Australia (3.8%) .
Base: 2,343 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,483 AI-verified stores
115 AI-verified stores
89 AI-verified stores
84 AI-verified stores
79 AI-verified stores
76 AI-verified stores
64 AI-verified stores
58 AI-verified stores
43 AI-verified stores
34 AI-verified stores
Visual Distribution
1,483 AI-verified stores
115 AI-verified stores
89 AI-verified stores
84 AI-verified stores
79 AI-verified stores
76 AI-verified stores
64 AI-verified stores
58 AI-verified stores
43 AI-verified stores
34 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1483 | 63.29% |
| United Kingdom | 115 | 4.91% |
| Australia | 89 | 3.80% |
| France | 84 | 3.59% |
| Canada | 79 | 3.37% |
| Italy | 76 | 3.24% |
| Germany | 64 | 2.73% |
| Spain | 58 | 2.48% |
| Sweden | 43 | 1.84% |
| Netherlands | 34 | 1.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
HCL Commerce - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
WooCommerce - Tools & Hardware
Custom - Arts & Entertainment
Custom - Food & Beverages
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.5k | 100.00% |
| Emails | 1.0k | 28.49% |
| Phones | 974.0 | 27.48% |
| Ecommerce platform | 3.4k | 96.87% |
| Couriers | 460.0 | 12.98% |
| Payment Providers | 881.0 | 24.85% |
| Categories | 2.7k | 75.49% |
| Social Media | 2.7k | 76.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Optimizely e-commerce landscape:
Analyze 2.8k verified e-commerce stores on Optimizely - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Optimizely e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Optimizely e-commerce intelligence?
-
We track 2.8k verified Optimizely e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 22.7% among stores with at least one detectable social profile (2,059 stores) , followed by Instagram (21.7%) and YouTube (17.4%) .
Base: 2,704 stores with any detectable social profile (76.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,059 stores
1,975 stores
1,579 stores
1,401 stores
1,202 stores
348 stores
331 stores
158 stores
19 stores
16 stores
Visual Distribution
2,059 stores
1,975 stores
1,579 stores
1,401 stores
1,202 stores
348 stores
331 stores
158 stores
19 stores
16 stores