OneSignal Technology Adoption in E-commerce
Discover 5.4k verified e-commerce stores using OneSignal. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.8k domains. 5.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.4k verified active stores out of 12.8k detected · 42.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 52.4% of stores with physical delivery (2,823 stores) , followed by Custom (28.7%) and PrestaShop (3.3%) .
Base: 5,392 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,823 stores
1,547 stores
176 stores
126 stores
115 stores
114 stores
83 stores
30 stores
27 stores
20 stores
Visual Distribution
2,823 stores
1,547 stores
176 stores
126 stores
115 stores
114 stores
83 stores
30 stores
27 stores
20 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2823 | 52.36% |
| Custom | 1547 | 28.69% |
| PrestaShop | 176 | 3.26% |
| Shopify | 126 | 2.34% |
| OpenCart | 115 | 2.13% |
| Magento | 114 | 2.11% |
| Ticimax | 83 | 1.54% |
| Projesoft | 30 | 0.56% |
| VTEX | 27 | 0.50% |
| Ideasoft | 20 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 69.2% share of detected OneSignal e-commerce signals (8,863) , with Custom at 12.1% and PrestaShop at 1.6% (June 2026) .
Base: 12,810 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,863 websites
1,547 websites
199 websites
135 websites
149 websites
134 websites
83 websites
31 websites
131 websites
22 websites
Visual Distribution
8,863 websites
1,547 websites
199 websites
135 websites
149 websites
134 websites
83 websites
31 websites
131 websites
22 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 8863 | 69.19% |
| Custom | 1547 | 12.08% |
| PrestaShop | 199 | 1.55% |
| Shopify | 135 | 1.05% |
| OpenCart | 149 | 1.16% |
| Magento | 134 | 1.05% |
| Ticimax | 83 | 0.65% |
| Projesoft | 31 | 0.24% |
| VTEX | 131 | 1.02% |
| Ideasoft | 22 | 0.17% |
Categories Distribution
Clothing & Accessories stores with 16.5% of all stores (887 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (12.9%) .
Base: 5,392 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
887 stores
817 stores
696 stores
400 stores
385 stores
230 stores
198 stores
173 stores
169 stores
166 stores
Visual Distribution
887 stores
817 stores
696 stores
400 stores
385 stores
230 stores
198 stores
173 stores
169 stores
166 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 887 | 16.45% |
| Health & Beauty | 817 | 15.15% |
| Food & Beverages | 696 | 12.91% |
| Electronics & Technology | 400 | 7.42% |
| Home & Garden | 385 | 7.14% |
| Sporting Goods & Outdoor Gear | 230 | 4.27% |
| Business & Industrial | 198 | 3.67% |
| Jewelry & Watches | 173 | 3.21% |
| Gifts & Special Occasions | 169 | 3.13% |
| Toys & Games | 166 | 3.08% |
Payment Providers Distribution
PayPal accounts for 25.0% of displayed detection occurrences (516 occurrences) , followed by MasterCard (20.6%) and American Express (14.3%) .
Base: 2,062 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
516 occurrences
425 occurrences
294 occurrences
205 occurrences
194 occurrences
108 occurrences
108 occurrences
86 occurrences
68 occurrences
58 occurrences
Visual Distribution
516 occurrences
425 occurrences
294 occurrences
205 occurrences
194 occurrences
108 occurrences
108 occurrences
86 occurrences
68 occurrences
58 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 516 | 25.02% |
| MasterCard | 425 | 20.61% |
| American Express | 294 | 14.26% |
| Stripe Connect | 205 | 9.94% |
| VISA | 194 | 9.41% |
| Apple Pay | 108 | 5.24% |
| Google Pay | 108 | 5.24% |
| Klarna | 86 | 4.17% |
| Mercado Pago | 68 | 3.30% |
| Bolt | 58 | 2.81% |
Shipping Carriers Distribution
UPS accounts for 23.9% of displayed detection occurrences (273 occurrences) , followed by DHL (16.7%) and DPD (11.9%) .
Base: 1,144 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
273 occurrences
191 occurrences
136 occurrences
116 occurrences
115 occurrences
102 occurrences
61 occurrences
53 occurrences
50 occurrences
47 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 273 | 23.86% |
| DHL | 191 | 16.70% |
| DPD | 136 | 11.89% |
| GLS | 116 | 10.14% |
| FedEx | 115 | 10.05% |
| USPS | 102 | 8.92% |
| Correios | 61 | 5.33% |
| Speedy | 53 | 4.63% |
| TNT | 50 | 4.37% |
| TCS | 47 | 4.11% |
Store Launch Timeline
Over the past 12 months, 575 new stores were launched in OneSignal , with the highest activity in 2026-05 (44 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
44 stores launched
41 stores launched
48 stores launched
41 stores launched
70 stores launched
58 stores launched
40 stores launched
49 stores launched
45 stores launched
45 stores launched
68 stores launched
26 stores launched
Monthly Trend
7.7% of last 12 months
7.1% of last 12 months
8.3% of last 12 months
7.1% of last 12 months
12.2% of last 12 months
10.1% of last 12 months
7.0% of last 12 months
8.5% of last 12 months
7.8% of last 12 months
7.8% of last 12 months
11.8% of last 12 months
4.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 44 | 7.65% |
| 2026-04 | 41 | 7.13% |
| 2026-03 | 48 | 8.35% |
| 2026-02 | 41 | 7.13% |
| 2026-01 | 70 | 12.17% |
| 2025-12 | 58 | 10.09% |
| 2025-11 | 40 | 6.96% |
| 2025-10 | 49 | 8.52% |
| 2025-09 | 45 | 7.83% |
| 2025-08 | 45 | 7.83% |
| 2025-07 | 68 | 11.83% |
| 2025-06 | 26 | 4.52% |
Active Stores by Launch Year
Currently, 5,351 active stores in OneSignal are tracked in our database , with the most stores launched in 2026 (245 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
245 active stores
543 active stores
385 active stores
379 active stores
322 active stores
382 active stores
497 active stores
364 active stores
343 active stores
331 active stores
189 active stores
171 active stores
154 active stores
210 active stores
137 active stores
Distribution by Launch Year
4.6% of tracked active stores
10.1% of tracked active stores
7.2% of tracked active stores
7.1% of tracked active stores
6.0% of tracked active stores
7.1% of tracked active stores
9.3% of tracked active stores
6.8% of tracked active stores
6.4% of tracked active stores
6.2% of tracked active stores
3.5% of tracked active stores
3.2% of tracked active stores
2.9% of tracked active stores
3.9% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 245 | 4.58% |
| 2025 | 543 | 10.15% |
| 2024 | 385 | 7.19% |
| 2023 | 379 | 7.08% |
| 2022 | 322 | 6.02% |
| 2021 | 382 | 7.14% |
| 2020 | 497 | 9.29% |
| 2019 | 364 | 6.80% |
| 2018 | 343 | 6.41% |
| 2017 | 331 | 6.19% |
| 2016 | 189 | 3.53% |
| 2015 | 171 | 3.20% |
| 2014 | 154 | 2.88% |
| 2013 | 210 | 3.92% |
| 2012 | 137 | 2.56% |
Geographic Distribution
India stores with 11.2% (602 active verified stores) , followed by Turkey (9.0%) and United States (8.5%) .
Base: 5,392 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
602 active verified stores
484 active verified stores
460 active verified stores
261 active verified stores
191 active verified stores
171 active verified stores
165 active verified stores
149 active verified stores
146 active verified stores
137 active verified stores
Visual Distribution
602 active verified stores
484 active verified stores
460 active verified stores
261 active verified stores
191 active verified stores
171 active verified stores
165 active verified stores
149 active verified stores
146 active verified stores
137 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 602 | 11.16% |
| Turkey | 484 | 8.98% |
| United States | 460 | 8.53% |
| Vietnam | 261 | 4.84% |
| Brazil | 191 | 3.54% |
| Italy | 171 | 3.17% |
| Spain | 165 | 3.06% |
| Romania | 149 | 2.76% |
| United Kingdom | 146 | 2.71% |
| Russia | 137 | 2.54% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Magento - Toys & Games
Custom - Clothing & Accessories
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
Custom - Jewelry & Watches
Custom - Clothing & Accessories
Custom - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.8k | 100.00% |
| Emails | 6.6k | 51.68% |
| Phones | 6.1k | 47.89% |
| Ecommerce platform | 12.2k | 95.18% |
| Couriers | 2.3k | 18.30% |
| Payment Providers | 3.1k | 24.06% |
| Categories | 5.2k | 40.48% |
| Social Media | 10.2k | 79.38% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OneSignal e-commerce landscape:
Analyze 5.4k verified e-commerce stores on OneSignal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OneSignal e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OneSignal e-commerce intelligence?
-
We track 5.4k verified OneSignal e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.6% of displayed detection occurrences (3,695 occurrences) , followed by Instagram (24.3%) and YouTube (13.0%) .
Base: 13,391 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,695 occurrences
3,260 occurrences
1,746 occurrences
1,126 occurrences
819 occurrences
802 occurrences
720 occurrences
697 occurrences
497 occurrences
29 occurrences
Visual Distribution
3,695 occurrences
3,260 occurrences
1,746 occurrences
1,126 occurrences
819 occurrences
802 occurrences
720 occurrences
697 occurrences
497 occurrences
29 occurrences