Nosto Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using Nosto. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 1.1k detected · 96.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 43.3% of stores with physical delivery (477 stores) , followed by Magento (27.2%) and PrestaShop (7.8%) .
Base: 1,101 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
477 stores
300 stores
86 stores
53 stores
47 stores
36 stores
10 stores
10 stores
9 stores
9 stores
Visual Distribution
477 stores
300 stores
86 stores
53 stores
47 stores
36 stores
10 stores
10 stores
9 stores
9 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 477 | 43.32% |
| Magento | 300 | 27.25% |
| PrestaShop | 86 | 7.81% |
| Custom | 53 | 4.81% |
| Shopware | 47 | 4.27% |
| BigCommerce | 36 | 3.27% |
| DanDomain Webshop, ScanNet Webshop | 10 | 0.91% |
| Proximis Unified Commerce | 10 | 0.91% |
| Sylius | 9 | 0.82% |
| VTEX | 9 | 0.82% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 42.6% share of detected Nosto e-commerce signals (486) , with Magento at 27.5% and PrestaShop at 7.6% (June 2026) .
Base: 1,142 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
486 websites
314 websites
87 websites
53 websites
47 websites
44 websites
10 websites
10 websites
9 websites
9 websites
Visual Distribution
486 websites
314 websites
87 websites
53 websites
47 websites
44 websites
10 websites
10 websites
9 websites
9 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 486 | 42.56% |
| Magento | 314 | 27.50% |
| PrestaShop | 87 | 7.62% |
| Custom | 53 | 4.64% |
| Shopware | 47 | 4.12% |
| BigCommerce | 44 | 3.85% |
| DanDomain Webshop, ScanNet Webshop | 10 | 0.88% |
| Proximis Unified Commerce | 10 | 0.88% |
| Sylius | 9 | 0.79% |
| VTEX | 9 | 0.79% |
Categories Distribution
Clothing & Accessories stores with 28.7% of all stores (316 stores) , followed by Health & Beauty (12.6%) and Sporting Goods & Outdoor Gear (10.4%) .
Base: 1,101 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
316 stores
139 stores
115 stores
89 stores
74 stores
56 stores
44 stores
39 stores
36 stores
30 stores
Visual Distribution
316 stores
139 stores
115 stores
89 stores
74 stores
56 stores
44 stores
39 stores
36 stores
30 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 316 | 28.70% |
| Health & Beauty | 139 | 12.62% |
| Sporting Goods & Outdoor Gear | 115 | 10.45% |
| Food & Beverages | 89 | 8.08% |
| Home & Garden | 74 | 6.72% |
| Furniture & Home Decor | 56 | 5.09% |
| Business & Industrial | 44 | 4.00% |
| Tools & Hardware | 39 | 3.54% |
| Arts & Entertainment | 36 | 3.27% |
| Electronics & Technology | 30 | 2.72% |
Payment Providers Distribution
PayPal accounts for 21.1% of displayed detection occurrences (197 occurrences) , followed by Klarna (15.5%) and Apple Pay (12.0%) .
Base: 932 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
197 occurrences
144 occurrences
112 occurrences
87 occurrences
85 occurrences
79 occurrences
78 occurrences
63 occurrences
49 occurrences
38 occurrences
Visual Distribution
197 occurrences
144 occurrences
112 occurrences
87 occurrences
85 occurrences
79 occurrences
78 occurrences
63 occurrences
49 occurrences
38 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 197 | 21.14% |
| Klarna | 144 | 15.45% |
| Apple Pay | 112 | 12.02% |
| MasterCard | 87 | 9.33% |
| American Express | 85 | 9.12% |
| Stripe Connect | 79 | 8.48% |
| Google Pay | 78 | 8.37% |
| VISA | 63 | 6.76% |
| SEPA | 49 | 5.26% |
| Amazon Payments | 38 | 4.08% |
Shipping Carriers Distribution
DHL accounts for 25.5% of displayed detection occurrences (110 occurrences) , followed by DPD (17.6%) and FedEx (12.7%) .
Base: 432 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
110 occurrences
76 occurrences
55 occurrences
55 occurrences
37 occurrences
22 occurrences
21 occurrences
20 occurrences
19 occurrences
17 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 110 | 25.46% |
| DPD | 76 | 17.59% |
| FedEx | 55 | 12.73% |
| UPS | 55 | 12.73% |
| Royal Mail | 37 | 8.56% |
| La Poste | 22 | 5.09% |
| Colissimo | 21 | 4.86% |
| GLS | 20 | 4.63% |
| USPS | 19 | 4.40% |
| PostNord | 17 | 3.94% |
Store Launch Timeline
Over the past 12 months, 61 new stores were launched in Nosto , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
12 stores launched
6 stores launched
3 stores launched
1 stores launched
11 stores launched
3 stores launched
3 stores launched
2 stores launched
2 stores launched
8 stores launched
4 stores launched
Monthly Trend
9.8% of last 12 months
19.7% of last 12 months
9.8% of last 12 months
4.9% of last 12 months
1.6% of last 12 months
18.0% of last 12 months
4.9% of last 12 months
4.9% of last 12 months
3.3% of last 12 months
3.3% of last 12 months
13.1% of last 12 months
6.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 9.84% |
| 2026-04 | 12 | 19.67% |
| 2026-03 | 6 | 9.84% |
| 2026-02 | 3 | 4.92% |
| 2026-01 | 1 | 1.64% |
| 2025-12 | 11 | 18.03% |
| 2025-11 | 3 | 4.92% |
| 2025-10 | 3 | 4.92% |
| 2025-09 | 2 | 3.28% |
| 2025-08 | 2 | 3.28% |
| 2025-07 | 8 | 13.11% |
| 2025-06 | 4 | 6.56% |
Active Stores by Launch Year
Currently, 1,027 active stores in Nosto are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28 active stores
63 active stores
60 active stores
58 active stores
41 active stores
76 active stores
64 active stores
41 active stores
52 active stores
71 active stores
39 active stores
29 active stores
22 active stores
43 active stores
27 active stores
Distribution by Launch Year
2.7% of tracked active stores
6.1% of tracked active stores
5.8% of tracked active stores
5.6% of tracked active stores
4.0% of tracked active stores
7.4% of tracked active stores
6.2% of tracked active stores
4.0% of tracked active stores
5.1% of tracked active stores
6.9% of tracked active stores
3.8% of tracked active stores
2.8% of tracked active stores
2.1% of tracked active stores
4.2% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 28 | 2.73% |
| 2025 | 63 | 6.13% |
| 2024 | 60 | 5.84% |
| 2023 | 58 | 5.65% |
| 2022 | 41 | 3.99% |
| 2021 | 76 | 7.40% |
| 2020 | 64 | 6.23% |
| 2019 | 41 | 3.99% |
| 2018 | 52 | 5.06% |
| 2017 | 71 | 6.91% |
| 2016 | 39 | 3.80% |
| 2015 | 29 | 2.82% |
| 2014 | 22 | 2.14% |
| 2013 | 43 | 4.19% |
| 2012 | 27 | 2.63% |
Geographic Distribution
United States stores with 27.4% (302 active verified stores) , followed by United Kingdom (17.8%) and France (11.4%) .
Base: 1,101 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
302 active verified stores
196 active verified stores
126 active verified stores
65 active verified stores
48 active verified stores
36 active verified stores
26 active verified stores
24 active verified stores
23 active verified stores
16 active verified stores
Visual Distribution
302 active verified stores
196 active verified stores
126 active verified stores
65 active verified stores
48 active verified stores
36 active verified stores
26 active verified stores
24 active verified stores
23 active verified stores
16 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 302 | 27.43% |
| United Kingdom | 196 | 17.80% |
| France | 126 | 11.44% |
| Germany | 65 | 5.90% |
| Australia | 48 | 4.36% |
| Spain | 36 | 3.27% |
| Switzerland | 26 | 2.36% |
| Netherlands | 24 | 2.18% |
| Canada | 23 | 2.09% |
| Italy | 16 | 1.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Health & Beauty
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Magento - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 325 | 28.46% |
| Phones | 560 | 49.04% |
| Ecommerce platform | 1.1k | 99.47% |
| Couriers | 276 | 24.17% |
| Payment Providers | 332 | 29.07% |
| Categories | 1.1k | 93.52% |
| Social Media | 938 | 82.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Nosto e-commerce landscape:
Analyze 1.1k verified e-commerce stores on Nosto - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Nosto e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Nosto e-commerce intelligence?
-
We track 1.1k verified Nosto e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 23.4% of displayed detection occurrences (878 occurrences) , followed by Instagram (22.9%) and YouTube (15.7%) .
Base: 3,747 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
878 occurrences
859 occurrences
590 occurrences
419 occurrences
387 occurrences
365 occurrences
180 occurrences
39 occurrences
23 occurrences
7 occurrences
Visual Distribution
878 occurrences
859 occurrences
590 occurrences
419 occurrences
387 occurrences
365 occurrences
180 occurrences
39 occurrences
23 occurrences
7 occurrences