Modernizr Technology Adoption in E-commerce
Discover 310k verified e-commerce stores using Modernizr. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 614.8k domains. 310k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
310k verified active stores out of 614.8k detected · 50.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 32.7% of stores with physical delivery (101,405 stores) , followed by Shopify (24.5%) and Custom (21.4%) .
Base: 310,014 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
101,405 stores
75,984 stores
66,192 stores
14,626 stores
11,781 stores
4,694 stores
2,509 stores
2,163 stores
1,995 stores
1,772 stores
Visual Distribution
101,405 stores
75,984 stores
66,192 stores
14,626 stores
11,781 stores
4,694 stores
2,509 stores
2,163 stores
1,995 stores
1,772 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 101405 | 32.71% |
| Shopify | 75984 | 24.51% |
| Custom | 66192 | 21.35% |
| OpenCart | 14626 | 4.72% |
| Imweb | 11781 | 3.80% |
| Magento | 4694 | 1.51% |
| CCV Shop | 2509 | 0.81% |
| BigCommerce | 2163 | 0.70% |
| 1C-Bitrix | 1995 | 0.64% |
| MyOnlineStore, Mijnwebwinkel | 1772 | 0.57% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 53.3% share of detected Modernizr e-commerce signals (327,609) , with Shopify at 13.6% and Custom at 10.8% (June 2026) .
Base: 614,814 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
327,609 websites
83,673 websites
66,192 websites
17,698 websites
56,872 websites
6,476 websites
2,800 websites
2,519 websites
5,271 websites
1,946 websites
Visual Distribution
327,609 websites
83,673 websites
66,192 websites
17,698 websites
56,872 websites
6,476 websites
2,800 websites
2,519 websites
5,271 websites
1,946 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 327609 | 53.29% |
| Shopify | 83673 | 13.61% |
| Custom | 66192 | 10.77% |
| OpenCart | 17698 | 2.88% |
| Imweb | 56872 | 9.25% |
| Magento | 6476 | 1.05% |
| CCV Shop | 2800 | 0.46% |
| BigCommerce | 2519 | 0.41% |
| 1C-Bitrix | 5271 | 0.86% |
| MyOnlineStore, Mijnwebwinkel | 1946 | 0.32% |
Categories Distribution
Clothing & Accessories stores with 14.6% of all stores (45,382 stores) , followed by Health & Beauty (12.4%) and Food & Beverages (10.8%) .
Base: 310,014 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
45,382 stores
38,429 stores
33,561 stores
19,383 stores
17,951 stores
16,235 stores
15,264 stores
14,365 stores
12,953 stores
12,379 stores
Visual Distribution
45,382 stores
38,429 stores
33,561 stores
19,383 stores
17,951 stores
16,235 stores
15,264 stores
14,365 stores
12,953 stores
12,379 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 45382 | 14.64% |
| Health & Beauty | 38429 | 12.40% |
| Food & Beverages | 33561 | 10.83% |
| Sporting Goods & Outdoor Gear | 19383 | 6.25% |
| Home & Garden | 17951 | 5.79% |
| Arts & Entertainment | 16235 | 5.24% |
| Gifts & Special Occasions | 15264 | 4.92% |
| Electronics & Technology | 14365 | 4.63% |
| Tools & Hardware | 12953 | 4.18% |
| Business & Industrial | 12379 | 3.99% |
Payment Providers Distribution
PayPal accounts for 28.9% of displayed detection occurrences (23,292 occurrences) , followed by MasterCard (18.0%) and American Express (13.2%) .
Base: 80,724 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23,292 occurrences
14,547 occurrences
10,660 occurrences
9,303 occurrences
7,201 occurrences
4,773 occurrences
3,281 occurrences
3,063 occurrences
2,369 occurrences
2,235 occurrences
Visual Distribution
23,292 occurrences
14,547 occurrences
10,660 occurrences
9,303 occurrences
7,201 occurrences
4,773 occurrences
3,281 occurrences
3,063 occurrences
2,369 occurrences
2,235 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 23292 | 28.85% |
| MasterCard | 14547 | 18.02% |
| American Express | 10660 | 13.21% |
| Stripe Connect | 9303 | 11.52% |
| VISA | 7201 | 8.92% |
| Klarna | 4773 | 5.91% |
| Apple Pay | 3281 | 4.06% |
| Google Pay | 3063 | 3.79% |
| JCB | 2369 | 2.93% |
| Bolt | 2235 | 2.77% |
Shipping Carriers Distribution
UPS accounts for 18.9% of displayed detection occurrences (9,971 occurrences) , followed by DHL (17.4%) and USPS (13.5%) .
Base: 52,892 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,971 occurrences
9,203 occurrences
7,163 occurrences
6,074 occurrences
5,806 occurrences
4,099 occurrences
3,055 occurrences
2,790 occurrences
2,669 occurrences
2,062 occurrences
Visual Distribution
9,971 occurrences
9,203 occurrences
7,163 occurrences
6,074 occurrences
5,806 occurrences
4,099 occurrences
3,055 occurrences
2,790 occurrences
2,669 occurrences
2,062 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 9971 | 18.85% |
| DHL | 9203 | 17.40% |
| USPS | 7163 | 13.54% |
| DPD | 6074 | 11.48% |
| FedEx | 5806 | 10.98% |
| GLS | 4099 | 7.75% |
| СДЭК | 3055 | 5.78% |
| Почта России | 2790 | 5.27% |
| PostNL | 2669 | 5.05% |
| Royal Mail | 2062 | 3.90% |
Store Launch Timeline
Over the past 12 months, 31,116 new stores were launched in Modernizr , with the highest activity in 2026-05 (3,041 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,041 stores launched
3,088 stores launched
2,631 stores launched
2,286 stores launched
2,624 stores launched
2,679 stores launched
2,763 stores launched
2,682 stores launched
2,754 stores launched
2,655 stores launched
2,768 stores launched
1,145 stores launched
Monthly Trend
9.8% of last 12 months
9.9% of last 12 months
8.5% of last 12 months
7.3% of last 12 months
8.4% of last 12 months
8.6% of last 12 months
8.9% of last 12 months
8.6% of last 12 months
8.9% of last 12 months
8.5% of last 12 months
8.9% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3041 | 9.77% |
| 2026-04 | 3088 | 9.92% |
| 2026-03 | 2631 | 8.46% |
| 2026-02 | 2286 | 7.35% |
| 2026-01 | 2624 | 8.43% |
| 2025-12 | 2679 | 8.61% |
| 2025-11 | 2763 | 8.88% |
| 2025-10 | 2682 | 8.62% |
| 2025-09 | 2754 | 8.85% |
| 2025-08 | 2655 | 8.53% |
| 2025-07 | 2768 | 8.90% |
| 2025-06 | 1145 | 3.68% |
Active Stores by Launch Year
Currently, 290,996 active stores in Modernizr are tracked in our database , with the most stores launched in 2026 (13,877 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,877 active stores
27,427 active stores
19,602 active stores
16,970 active stores
16,064 active stores
22,906 active stores
26,022 active stores
17,395 active stores
18,683 active stores
18,095 active stores
11,291 active stores
9,649 active stores
8,591 active stores
10,711 active stores
6,633 active stores
Distribution by Launch Year
4.8% of tracked active stores
9.4% of tracked active stores
6.7% of tracked active stores
5.8% of tracked active stores
5.5% of tracked active stores
7.9% of tracked active stores
8.9% of tracked active stores
6.0% of tracked active stores
6.4% of tracked active stores
6.2% of tracked active stores
3.9% of tracked active stores
3.3% of tracked active stores
3.0% of tracked active stores
3.7% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 13877 | 4.77% |
| 2025 | 27427 | 9.43% |
| 2024 | 19602 | 6.74% |
| 2023 | 16970 | 5.83% |
| 2022 | 16064 | 5.52% |
| 2021 | 22906 | 7.87% |
| 2020 | 26022 | 8.94% |
| 2019 | 17395 | 5.98% |
| 2018 | 18683 | 6.42% |
| 2017 | 18095 | 6.22% |
| 2016 | 11291 | 3.88% |
| 2015 | 9649 | 3.32% |
| 2014 | 8591 | 2.95% |
| 2013 | 10711 | 3.68% |
| 2012 | 6633 | 2.28% |
Geographic Distribution
United States stores with 22.1% (68,449 active verified stores) , followed by United Kingdom (4.7%) and South Korea (4.7%) .
Base: 310,014 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
68,449 active verified stores
14,723 active verified stores
14,510 active verified stores
13,476 active verified stores
11,945 active verified stores
10,979 active verified stores
10,105 active verified stores
9,587 active verified stores
8,184 active verified stores
8,128 active verified stores
Visual Distribution
68,449 active verified stores
14,723 active verified stores
14,510 active verified stores
13,476 active verified stores
11,945 active verified stores
10,979 active verified stores
10,105 active verified stores
9,587 active verified stores
8,184 active verified stores
8,128 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 68449 | 22.08% |
| United Kingdom | 14723 | 4.75% |
| South Korea | 14510 | 4.68% |
| Russia | 13476 | 4.35% |
| India | 11945 | 3.85% |
| Netherlands | 10979 | 3.54% |
| Italy | 10105 | 3.26% |
| Canada | 9587 | 3.09% |
| Germany | 8184 | 2.64% |
| Australia | 8128 | 2.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
SAP Commerce Cloud - Home & Garden
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
Custom - Gifts & Special Occasions
Custom - Health & Beauty
Custom - Health & Beauty
Active IT Zone Core - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 614.8k | 100.00% |
| Emails | 374.5k | 60.91% |
| Phones | 272.9k | 44.39% |
| Ecommerce platform | 611.9k | 99.53% |
| Couriers | 63.2k | 10.27% |
| Payment Providers | 79.2k | 12.88% |
| Categories | 296.4k | 48.21% |
| Social Media | 405.7k | 65.98% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Modernizr e-commerce landscape:
Analyze 310k verified e-commerce stores on Modernizr - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Modernizr e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Modernizr e-commerce intelligence?
-
We track 310k verified Modernizr e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.4% of displayed detection occurrences (171,105 occurrences) , followed by Instagram (29.2%) and Twitter (11.7%) .
Base: 528,391 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
171,105 occurrences
154,377 occurrences
62,016 occurrences
51,340 occurrences
35,366 occurrences
18,850 occurrences
13,463 occurrences
11,848 occurrences
6,960 occurrences
3,066 occurrences
Visual Distribution
171,105 occurrences
154,377 occurrences
62,016 occurrences
51,340 occurrences
35,366 occurrences
18,850 occurrences
13,463 occurrences
11,848 occurrences
6,960 occurrences
3,066 occurrences