Mautic Technology Adoption in E-commerce
Discover 473 verified e-commerce stores using Mautic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 975 domains. 473 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
473 verified active stores out of 975 detected · 48.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 43.6% of stores with physical delivery (206 stores) , followed by Shopify (21.8%) and Custom (16.3%) .
Base: 473 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
206 stores
103 stores
77 stores
43 stores
18 stores
11 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
206 stores
103 stores
77 stores
43 stores
18 stores
11 stores
3 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 206 | 43.55% |
| Shopify | 103 | 21.78% |
| Custom | 77 | 16.28% |
| Squarespace Commerce | 43 | 9.09% |
| PrestaShop | 18 | 3.81% |
| Magento | 11 | 2.33% |
| Drupal Commerce | 3 | 0.63% |
| Shopware | 2 | 0.42% |
| VirtueMart | 2 | 0.42% |
| WooCommerce, Drupal Commerce | 1 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 54.6% share of detected Mautic e-commerce signals (532) , with Shopify at 11.4% and Custom at 7.9% (June 2026) .
Base: 975 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
532 websites
111 websites
77 websites
182 websites
19 websites
17 websites
5 websites
2 websites
3 websites
1 websites
Visual Distribution
532 websites
111 websites
77 websites
182 websites
19 websites
17 websites
5 websites
2 websites
3 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 532 | 54.56% |
| Shopify | 111 | 11.38% |
| Custom | 77 | 7.90% |
| Squarespace Commerce | 182 | 18.67% |
| PrestaShop | 19 | 1.95% |
| Magento | 17 | 1.74% |
| Drupal Commerce | 5 | 0.51% |
| Shopware | 2 | 0.21% |
| VirtueMart | 3 | 0.31% |
| WooCommerce, Drupal Commerce | 1 | 0.10% |
Categories Distribution
Health & Beauty stores with 16.5% of all stores (78 stores) , followed by Clothing & Accessories (12.3%) and Food & Beverages (11.2%) .
Base: 473 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
78 stores
58 stores
53 stores
40 stores
30 stores
28 stores
28 stores
27 stores
18 stores
17 stores
Visual Distribution
78 stores
58 stores
53 stores
40 stores
30 stores
28 stores
28 stores
27 stores
18 stores
17 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 78 | 16.49% |
| Clothing & Accessories | 58 | 12.26% |
| Food & Beverages | 53 | 11.21% |
| Sporting Goods & Outdoor Gear | 40 | 8.46% |
| Business & Industrial | 30 | 6.34% |
| Arts & Entertainment | 28 | 5.92% |
| Electronics & Technology | 28 | 5.92% |
| Home & Garden | 27 | 5.71% |
| Vehicles & Parts | 18 | 3.81% |
| Toys & Games | 17 | 3.59% |
Payment Providers Distribution
PayPal accounts for 33.7% of displayed detection occurrences (60 occurrences) , followed by Stripe Connect (23.0%) and MasterCard (12.4%) .
Base: 178 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
60 occurrences
41 occurrences
22 occurrences
18 occurrences
10 occurrences
9 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
Visual Distribution
60 occurrences
41 occurrences
22 occurrences
18 occurrences
10 occurrences
9 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 60 | 33.71% |
| Stripe Connect | 41 | 23.03% |
| MasterCard | 22 | 12.36% |
| Klarna | 18 | 10.11% |
| American Express | 10 | 5.62% |
| Apple Pay | 9 | 5.06% |
| Google Pay | 6 | 3.37% |
| Braintree | 5 | 2.81% |
| Mollie | 4 | 2.25% |
| First Data | 3 | 1.69% |
Shipping Carriers Distribution
UPS accounts for 17.7% of displayed detection occurrences (20 occurrences) , followed by DHL (16.8%) and DPD (13.3%) .
Base: 113 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
20 occurrences
19 occurrences
15 occurrences
14 occurrences
12 occurrences
8 occurrences
7 occurrences
7 occurrences
6 occurrences
5 occurrences
Visual Distribution
20 occurrences
19 occurrences
15 occurrences
14 occurrences
12 occurrences
8 occurrences
7 occurrences
7 occurrences
6 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 20 | 17.70% |
| DHL | 19 | 16.81% |
| DPD | 15 | 13.27% |
| Royal Mail | 14 | 12.39% |
| USPS | 12 | 10.62% |
| FedEx | 8 | 7.08% |
| GLS | 7 | 6.19% |
| Colissimo | 7 | 6.19% |
| Deutsche Post | 6 | 5.31% |
| Mondial Relay | 5 | 4.42% |
Store Launch Timeline
Over the past 12 months, 49 new stores were launched in Mautic , with the highest activity in 2026-05 (9 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9 stores launched
6 stores launched
7 stores launched
2 stores launched
2 stores launched
5 stores launched
5 stores launched
5 stores launched
3 stores launched
2 stores launched
3 stores launched
Monthly Trend
18.4% of last 12 months
12.2% of last 12 months
14.3% of last 12 months
4.1% of last 12 months
4.1% of last 12 months
10.2% of last 12 months
10.2% of last 12 months
10.2% of last 12 months
6.1% of last 12 months
4.1% of last 12 months
6.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 9 | 18.37% |
| 2026-04 | 6 | 12.24% |
| 2026-03 | 7 | 14.29% |
| 2026-02 | 2 | 4.08% |
| 2026-01 | 2 | 4.08% |
| 2025-12 | 5 | 10.20% |
| 2025-10 | 5 | 10.20% |
| 2025-09 | 5 | 10.20% |
| 2025-08 | 3 | 6.12% |
| 2025-07 | 2 | 4.08% |
| 2025-06 | 3 | 6.12% |
Active Stores by Launch Year
Currently, 471 active stores in Mautic are tracked in our database , with the most stores launched in 2026 (27 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
27 active stores
42 active stores
55 active stores
40 active stores
32 active stores
36 active stores
38 active stores
14 active stores
25 active stores
32 active stores
15 active stores
15 active stores
16 active stores
14 active stores
11 active stores
Distribution by Launch Year
5.7% of tracked active stores
8.9% of tracked active stores
11.7% of tracked active stores
8.5% of tracked active stores
6.8% of tracked active stores
7.6% of tracked active stores
8.1% of tracked active stores
3.0% of tracked active stores
5.3% of tracked active stores
6.8% of tracked active stores
3.2% of tracked active stores
3.2% of tracked active stores
3.4% of tracked active stores
3.0% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 27 | 5.73% |
| 2025 | 42 | 8.92% |
| 2024 | 55 | 11.68% |
| 2023 | 40 | 8.49% |
| 2022 | 32 | 6.79% |
| 2021 | 36 | 7.64% |
| 2020 | 38 | 8.07% |
| 2019 | 14 | 2.97% |
| 2018 | 25 | 5.31% |
| 2017 | 32 | 6.79% |
| 2016 | 15 | 3.18% |
| 2015 | 15 | 3.18% |
| 2014 | 16 | 3.40% |
| 2013 | 14 | 2.97% |
| 2012 | 11 | 2.34% |
Geographic Distribution
United States stores with 19.5% (92 active verified stores) , followed by United Kingdom (10.8%) and Germany (8.7%) .
Base: 473 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
92 active verified stores
51 active verified stores
41 active verified stores
21 active verified stores
19 active verified stores
16 active verified stores
14 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
Visual Distribution
92 active verified stores
51 active verified stores
41 active verified stores
21 active verified stores
19 active verified stores
16 active verified stores
14 active verified stores
11 active verified stores
11 active verified stores
11 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 92 | 19.45% |
| United Kingdom | 51 | 10.78% |
| Germany | 41 | 8.67% |
| France | 21 | 4.44% |
| Bulgaria | 19 | 4.02% |
| Switzerland | 16 | 3.38% |
| Italy | 14 | 2.96% |
| Canada | 11 | 2.33% |
| Australia | 11 | 2.33% |
| South Africa | 11 | 2.33% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Health & Beauty
Custom
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Business & Industrial
Shopify - Toys & Games
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 975 | 100.00% |
| Emails | 591 | 60.62% |
| Phones | 412 | 42.26% |
| Ecommerce platform | 966 | 99.08% |
| Couriers | 131 | 13.44% |
| Payment Providers | 169 | 17.33% |
| Categories | 478 | 49.03% |
| Social Media | 685 | 70.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Mautic e-commerce landscape:
Analyze 473 verified e-commerce stores on Mautic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Mautic e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Mautic e-commerce intelligence?
-
We track 473 verified Mautic e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.9% of displayed detection occurrences (263 occurrences) , followed by Instagram (32.6%) and YouTube (7.9%) .
Base: 800 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
263 occurrences
261 occurrences
63 occurrences
52 occurrences
50 occurrences
38 occurrences
29 occurrences
26 occurrences
16 occurrences
2 occurrences
Visual Distribution
263 occurrences
261 occurrences
63 occurrences
52 occurrences
50 occurrences
38 occurrences
29 occurrences
26 occurrences
16 occurrences
2 occurrences