Mautic Technology Adoption in E-commerce

Discover 715.0 e-commerce stores using Mautic. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 40.3% of stores with physical delivery (287 stores) , followed by Custom (32.1%) and Shopify (14.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

287 stores

Custom 32.1%

229 stores

Shopify 14.6%

104 stores

39 stores

23 stores

16 stores

5 stores

2 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Mautic
Platform Stores with Physical Delivery Percentage
WooCommerce 287 40.25%
Custom 229 32.12%
Shopify 104 14.59%
Squarespace Commerce 39 5.47%
PrestaShop 23 3.23%
Magento 16 2.24%
Drupal Commerce 5 0.70%
Loja Virtual 2 0.28%
Shopware 2 0.28%
Drupal Commerce, WooCommerce 1 0.14%
JTL Shop 1 0.14%
Ecwid 1 0.14%
1C-Bitrix 1 0.14%
Ikas 1 0.14%
JoomShopping 1 0.14%

All Stores Distribution

WooCommerce holds 54.1% share of all Mautic e-commerce stores (630) , with Custom at 19.7% and Shopify at 10.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

630 stores

Custom 19.7%

229 stores

Shopify 10.3%

120 stores

116 stores

23 stores

23 stores

9 stores

2 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Mautic
Platform Total Stores Percentage
WooCommerce 630 54.08%
Custom 229 19.66%
Shopify 120 10.30%
Squarespace Commerce 116 9.96%
PrestaShop 23 1.97%
Magento 23 1.97%
Drupal Commerce 9 0.77%
Loja Virtual 2 0.17%
Shopware 3 0.26%
Drupal Commerce, WooCommerce 1 0.09%
JTL Shop 1 0.09%
Ecwid 1 0.09%
1C-Bitrix 5 0.43%
Ikas 1 0.09%
JoomShopping 1 0.09%

Categories Distribution

Health & Beauty leads with 17.3% of all stores (96 stores) , followed by Clothing & Accessories (16.1%) and Food & Beverages (10.5%) .

Top 10 Categories

Health & Beauty 17.3%

96 stores

Clothing & Accessories 16.1%

89 stores

Food & Beverages 10.5%

58 stores

Electronics & Technology 9.4%

52 stores

Home & Garden 7.6%

42 stores

Vehicles & Parts 7.0%

39 stores

Business & Industrial 6.5%

36 stores

Sporting Goods & Outdoor Gear 4.3%

24 stores

Furniture & Home Decor 3.8%

21 stores

Gifts & Special Occasions 3.6%

20 stores

Visual Distribution

Distribution of top 10 Mautic store categories (December 2025)
Distribution of categories in Mautic e-commerce stores
Category Number of Stores Percentage
Health & Beauty 96 17.33%
Clothing & Accessories 89 16.06%
Food & Beverages 58 10.47%
Electronics & Technology 52 9.39%
Home & Garden 42 7.58%
Vehicles & Parts 39 7.04%
Business & Industrial 36 6.50%
Sporting Goods & Outdoor Gear 24 4.33%
Furniture & Home Decor 21 3.79%
Gifts & Special Occasions 20 3.61%
Tools & Hardware 20 3.61%
Jewelry & Watches 19 3.43%
Arts & Entertainment 16 2.89%
Books & Media 12 2.17%
Baby & Toddler 10 1.81%

Payment Providers Distribution

PayPal leads with 28.1% among AI-verified physical stores (73 stores) , followed by Stripe Connect (16.9%) and MasterCard (10.8%) .

Base: 216 AI-verified physical stores with detectable payment providers (18.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.1%

73 stores

44 stores

28 stores

24 stores

19 stores

17 stores

13 stores

Bolt 3.1%

8 stores

7 stores

VISA 2.7%

7 stores

Visual Distribution

Distribution of top 10 Mautic payment providers (December 2025)
Distribution of payment providers in Mautic e-commerce stores
Payment Provider Store Count Market Share
PayPal 73 28.08%
Stripe Connect 44 16.92%
MasterCard 28 10.77%
American Express 24 9.23%
Apple Pay 19 7.31%
Klarna 17 6.54%
Google Pay 13 5.00%
Bolt 8 3.08%
Bancontact 7 2.69%
VISA 7 2.69%
Braintree 6 2.31%
Mollie 5 1.92%
Mercado Pago 3 1.15%
JCB 3 1.15%
PayU 3 1.15%

Shipping Carriers Distribution

UPS leads with 14.7% among AI-verified physical stores (28 stores) , followed by DHL (12.6%) and USPS (11.5%) .

Base: 186 AI-verified physical stores with detectable shipping carriers (15.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 14.7%

28 stores

DHL 12.6%

24 stores

USPS 11.5%

22 stores

DPD 11.0%

21 stores

FedEx 9.9%

19 stores

14 stores

11 stores

8 stores

GLS 3.7%

7 stores

7 stores

Visual Distribution

Distribution of top 10 Mautic shipping carriers (December 2025)
Distribution of shipping carriers in Mautic e-commerce stores
Shipping Carrier Store Count Market Share
UPS 28 14.66%
DHL 24 12.57%
USPS 22 11.52%
DPD 21 10.99%
FedEx 19 9.95%
Royal Mail 14 7.33%
Colissimo 11 5.76%
Mondial Relay 8 4.19%
GLS 7 3.66%
La Poste 7 3.66%
Почта России 7 3.66%
Australia Post 7 3.66%
Hermes 6 3.14%
4PX 5 2.62%
PostNL 5 2.62%

Store Launch Timeline

Over the past 12 months, 111 new stores were launched in Mautic , with the highest activity in 2025-11 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 4.5%

5 stores launched

2025-10 11.7%

13 stores launched

2025-09 9.9%

11 stores launched

2025-08 17.1%

19 stores launched

2025-07 7.2%

8 stores launched

2025-06 9.9%

11 stores launched

2025-05 4.5%

5 stores launched

2025-04 9.9%

11 stores launched

2025-03 4.5%

5 stores launched

2025-02 9.9%

11 stores launched

2025-01 6.3%

7 stores launched

2024-12 4.5%

5 stores launched

Monthly Trend

Monthly store launches in Mautic (December 2025)
Monthly store launches in Mautic over the past 12 months
Month Stores Launched Percentage
2025-11 5 4.50%
2025-10 13 11.71%
2025-09 11 9.91%
2025-08 19 17.12%
2025-07 8 7.21%
2025-06 11 9.91%
2025-05 5 4.50%
2025-04 11 9.91%
2025-03 5 4.50%
2025-02 11 9.91%
2025-01 7 6.31%
2024-12 5 4.50%

Active Stores by Launch Year

Currently, 709 active stores in Mautic are tracked in our database , with the most stores launched in 2025 (106 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.0%

106 active stores

2024 11.4%

81 active stores

2023 8.2%

58 active stores

2022 7.2%

51 active stores

2021 6.3%

45 active stores

2020 7.1%

50 active stores

2019 4.4%

31 active stores

2018 6.8%

48 active stores

2017 5.5%

39 active stores

2016 2.5%

18 active stores

2015 3.8%

27 active stores

2014 2.8%

20 active stores

2013 3.1%

22 active stores

2012 1.7%

12 active stores

2011 2.4%

17 active stores

Distribution by Launch Year

Active stores in Mautic by original launch year (December 2025)
Active stores in Mautic by launch year
Launch Year Active Stores Percentage
2025 106 14.95%
2024 81 11.42%
2023 58 8.18%
2022 51 7.19%
2021 45 6.35%
2020 50 7.05%
2019 31 4.37%
2018 48 6.77%
2017 39 5.50%
2016 18 2.54%
2015 27 3.81%
2014 20 2.82%
2013 22 3.10%
2012 12 1.69%
2011 17 2.40%
2010 11 1.55%
2009 13 1.83%
2008 6 0.85%
2007 7 0.99%
2006 10 1.41%
2005 9 1.27%
2004 6 0.85%
2003 6 0.85%
2002 6 0.85%
2001 4 0.56%
2000 1 0.14%
1999 3 0.42%
1996 1 0.14%
1995 1 0.14%

Social Media Usage

Facebook leads with 32.1% among stores with at least one detectable social profile (374 stores) , followed by Instagram (30.9%) and YouTube (9.4%) .

Base: 779 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.1%

374 stores

Instagram 30.9%

360 stores

YouTube 9.4%

109 stores

Twitter 7.0%

81 stores

LinkedIn 6.9%

80 stores

TikTok 5.2%

61 stores

Pinterest 3.3%

38 stores

WhatsApp 2.8%

33 stores

X 2.1%

24 stores

SoundCloud 0.4%

5 stores

Visual Distribution

Distribution of social media platforms in Mautic (December 2025)
Distribution of social media platforms in Mautic e-commerce stores
Social Platform Store Count Market Share
Facebook 374 32.10%
Instagram 360 30.90%
YouTube 109 9.36%
Twitter 81 6.95%
LinkedIn 80 6.87%
TikTok 61 5.24%
Pinterest 38 3.26%
WhatsApp 33 2.83%
X 24 2.06%
SoundCloud 5 0.43%

Geographic Distribution

United States leads with 19.5% (92 AI-verified stores) , followed by United Kingdom (13.6%) and Germany (7.0%) .

Base: 472 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

92 AI-verified stores

64 AI-verified stores

33 AI-verified stores

28 AI-verified stores

28 AI-verified stores

Italy 4.7%

22 AI-verified stores

19 AI-verified stores

Spain 4.0%

19 AI-verified stores

19 AI-verified stores

18 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mautic (December 2025)
Geographic distribution of stores using Mautic
Country AI-Verified Store Count Market Share
United States 92 19.49%
United Kingdom 64 13.56%
Germany 33 6.99%
Russia 28 5.93%
France 28 5.93%
Italy 22 4.66%
Bulgaria 19 4.03%
Spain 19 4.03%
Netherlands 19 4.03%
Australia 18 3.81%
Poland 18 3.81%
Vietnam 16 3.39%
Brazil 16 3.39%
India 15 3.18%
South Africa 15 3.18%
Canada 12 2.54%
Chile 10 2.12%
United Arab Emirates 10 2.12%
Belgium 9 1.91%
Switzerland 9 1.91%

Dataset Coverage

Field Rows count Coverage
Website 1.2k 100.00%
Emails 771.0 64.74%
Phones 341.0 28.63%
Ecommerce platform 1.2k 99.50%
Couriers 186.0 15.62%
Payment Providers 216.0 18.14%
Categories 779.0 65.41%
Social Media 779.0 65.41%

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Frequently Asked Questions

What data is included in the Mautic E-commerce Database?

Our database covers over 715.0 Mautic physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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