MasterCard Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using MasterCard. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.0% of stores with physical delivery (1,334,973 stores) , followed by Custom (0.5%) and WooCommerce (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,334,973 stores
6,475 stores
3,115 stores
2,094 stores
1,149 stores
380 stores
89 stores
73 stores
71 stores
70 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1334973 | 98.98% |
| Custom | 6475 | 0.48% |
| WooCommerce | 3115 | 0.23% |
| EasyStore | 2094 | 0.16% |
| Zoorix, Shopify | 1149 | 0.09% |
| OpenCart | 380 | 0.03% |
| Magento | 89 | 0.01% |
| UpsellPlus, Shopify | 73 | 0.01% |
| PrestaShop | 71 | 0.01% |
| TargetBay, Shopify | 70 | 0.01% |
| BinderPOS, Shopify | 58 | 0.00% |
| EC-CUBE | 47 | 0.00% |
| Wix eCommerce | 33 | 0.00% |
| BigCommerce, Shopify | 31 | 0.00% |
| Shopify, Magento | 26 | 0.00% |
All Stores Distribution
Shopify holds 99.1% share of all MasterCard e-commerce stores (1,654,045) , with Custom at 0.4% and WooCommerce at 0.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,654,045 stores
6,475 stores
3,846 stores
2,204 stores
1,423 stores
462 stores
101 stores
75 stores
81 stores
75 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1654045 | 99.10% |
| Custom | 6475 | 0.39% |
| WooCommerce | 3846 | 0.23% |
| EasyStore | 2204 | 0.13% |
| Zoorix, Shopify | 1423 | 0.09% |
| OpenCart | 462 | 0.03% |
| Magento | 101 | 0.01% |
| UpsellPlus, Shopify | 75 | 0.00% |
| PrestaShop | 81 | 0.00% |
| TargetBay, Shopify | 75 | 0.00% |
| BinderPOS, Shopify | 64 | 0.00% |
| EC-CUBE | 48 | 0.00% |
| Wix eCommerce | 43 | 0.00% |
| BigCommerce, Shopify | 35 | 0.00% |
| Shopify, Magento | 31 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.0% of all stores (349,344 stores) , followed by Health & Beauty (17.1%) and Jewelry & Watches (8.3%) .
Top 10 Categories
349,344 stores
180,629 stores
88,114 stores
79,394 stores
55,120 stores
48,367 stores
42,268 stores
39,635 stores
34,020 stores
33,911 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 349344 | 33.02% |
| Health & Beauty | 180629 | 17.07% |
| Jewelry & Watches | 88114 | 8.33% |
| Food & Beverages | 79394 | 7.50% |
| Home & Garden | 55120 | 5.21% |
| Arts & Entertainment | 48367 | 4.57% |
| Electronics & Technology | 42268 | 4.00% |
| Gifts & Special Occasions | 39635 | 3.75% |
| Sporting Goods & Outdoor Gear | 34020 | 3.22% |
| Furniture & Home Decor | 33911 | 3.21% |
| Pets & Pet Supplies | 32210 | 3.04% |
| Vehicles & Parts | 24390 | 2.31% |
| Toys & Games | 21241 | 2.01% |
| Baby & Toddler | 17004 | 1.61% |
| Collectibles & Hobbies | 12313 | 1.16% |
Payment Providers Distribution
PayPal leads with 24.8% among AI-verified physical stores (113,824 stores) , followed by American Express (13.4%) and Apple Pay (10.7%) .
Base: 230,581 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
113,824 stores
61,674 stores
49,010 stores
44,371 stores
42,931 stores
41,283 stores
40,033 stores
17,123 stores
10,090 stores
9,449 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 113824 | 24.77% |
| American Express | 61674 | 13.42% |
| Apple Pay | 49010 | 10.66% |
| Stripe Connect | 44371 | 9.66% |
| Klarna | 42931 | 9.34% |
| MasterCard | 41283 | 8.98% |
| Google Pay | 40033 | 8.71% |
| VISA | 17123 | 3.73% |
| Amazon Pay | 10090 | 2.20% |
| Bolt | 9449 | 2.06% |
| Bancontact | 7873 | 1.71% |
| JCB | 6993 | 1.52% |
| Paddle | 5299 | 1.15% |
| Amazon Payments | 4851 | 1.06% |
| UnionPay | 4758 | 1.04% |
Shipping Carriers Distribution
USPS leads with 20.9% among AI-verified physical stores (73,090 stores) , followed by UPS (18.7%) and DHL (17.2%) .
Base: 238,956 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
73,090 stores
65,423 stores
60,136 stores
38,393 stores
22,413 stores
17,393 stores
16,281 stores
10,845 stores
9,642 stores
8,040 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 73090 | 20.89% |
| UPS | 65423 | 18.69% |
| DHL | 60136 | 17.18% |
| FedEx | 38393 | 10.97% |
| Royal Mail | 22413 | 6.40% |
| DPD | 17393 | 4.97% |
| Australia Post | 16281 | 4.65% |
| GLS | 10845 | 3.10% |
| Canada Post | 9642 | 2.76% |
| Colissimo | 8040 | 2.30% |
| PostNL | 6135 | 1.75% |
| Correios | 6024 | 1.72% |
| Hermes | 5712 | 1.63% |
| La Poste | 5295 | 1.51% |
| Mondial Relay | 5142 | 1.47% |
Store Launch Timeline
Over the past 12 months, 408,232 new stores were launched in MasterCard , with the highest activity in 2025-10 (39,497 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
39,497 stores launched
45,916 stores launched
49,434 stores launched
47,774 stores launched
37,781 stores launched
38,785 stores launched
32,618 stores launched
30,783 stores launched
25,853 stores launched
26,508 stores launched
19,957 stores launched
13,326 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 39497 | 9.68% |
| 2025-09 | 45916 | 11.25% |
| 2025-08 | 49434 | 12.11% |
| 2025-07 | 47774 | 11.70% |
| 2025-06 | 37781 | 9.25% |
| 2025-05 | 38785 | 9.50% |
| 2025-04 | 32618 | 7.99% |
| 2025-03 | 30783 | 7.54% |
| 2025-02 | 25853 | 6.33% |
| 2025-01 | 26508 | 6.49% |
| 2024-12 | 19957 | 4.89% |
| 2024-11 | 13326 | 3.26% |
Active Stores by Launch Year
Currently, 1,338,950 active stores in MasterCard are tracked in our database , with the most stores launched in 2025 (375,879 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
375,879 active stores
195,498 active stores
134,443 active stores
99,492 active stores
102,908 active stores
94,873 active stores
53,124 active stores
51,596 active stores
36,910 active stores
20,686 active stores
18,345 active stores
19,714 active stores
26,315 active stores
13,377 active stores
16,255 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 375879 | 28.07% |
| 2024 | 195498 | 14.60% |
| 2023 | 134443 | 10.04% |
| 2022 | 99492 | 7.43% |
| 2021 | 102908 | 7.69% |
| 2020 | 94873 | 7.09% |
| 2019 | 53124 | 3.97% |
| 2018 | 51596 | 3.85% |
| 2017 | 36910 | 2.76% |
| 2016 | 20686 | 1.54% |
| 2015 | 18345 | 1.37% |
| 2014 | 19714 | 1.47% |
| 2013 | 26315 | 1.97% |
| 2012 | 13377 | 1.00% |
| 2011 | 16255 | 1.21% |
| 2010 | 11106 | 0.83% |
| 2009 | 9541 | 0.71% |
| 2008 | 7931 | 0.59% |
| 2007 | 7089 | 0.53% |
| 2006 | 5218 | 0.39% |
| 2005 | 4855 | 0.36% |
| 2004 | 7274 | 0.54% |
| 2003 | 5185 | 0.39% |
| 2002 | 4483 | 0.33% |
| 2001 | 5538 | 0.41% |
| 2000 | 3769 | 0.28% |
| 1999 | 3178 | 0.24% |
| 1998 | 2167 | 0.16% |
| 1997 | 1156 | 0.09% |
| 1996 | 849 | 0.06% |
| 1995 | 196 | 0.01% |
Geographic Distribution
United States leads with 47.8% (591,798 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.4%) .
Base: 1,238,880 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
591,798 AI-verified stores
132,115 AI-verified stores
79,738 AI-verified stores
73,809 AI-verified stores
61,619 AI-verified stores
55,036 AI-verified stores
36,018 AI-verified stores
33,966 AI-verified stores
29,668 AI-verified stores
22,074 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 591798 | 47.77% |
| United Kingdom | 132115 | 10.66% |
| Australia | 79738 | 6.44% |
| Canada | 73809 | 5.96% |
| France | 61619 | 4.97% |
| Germany | 55036 | 4.44% |
| Netherlands | 36018 | 2.91% |
| Italy | 33966 | 2.74% |
| Spain | 29668 | 2.39% |
| Japan | 22074 | 1.78% |
| Hong Kong | 16912 | 1.37% |
| Sweden | 14598 | 1.18% |
| Brazil | 14578 | 1.18% |
| New Zealand | 14240 | 1.15% |
| India | 13271 | 1.07% |
| Mexico | 13259 | 1.07% |
| Switzerland | 10818 | 0.87% |
| Belgium | 9602 | 0.78% |
| Denmark | 8233 | 0.66% |
| Poland | 7528 | 0.61% |
Featured Stores
Discover the strongest performers and newest entrants in MasterCard's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify
Shopify — Health & Beauty
Shopify — Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 714.4k | 42.78% |
| Phones | 152.8k | 9.15% |
| Ecommerce platform | 1.7m | 99.99% |
| Couriers | 239.0k | 14.31% |
| Payment Providers | 230.6k | 13.81% |
| Categories | 1.2m | 69.23% |
| Social Media | 997.3k | 59.72% |
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed MasterCard E-commerce Database to:
Gain actionable insights into 1.3m physical stores in MasterCard.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MasterCard online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MasterCard E-commerce Database?
-
Our database covers over 1.3m MasterCard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.9% among stores with at least one detectable social profile (772,983 stores) , followed by Facebook (26.2%) and TikTok (13.3%) .
Base: 997,274 stores with any detectable social profile (59.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
772,983 stores
580,813 stores
295,061 stores
195,464 stores
156,388 stores
113,112 stores
55,976 stores
29,484 stores
13,501 stores
4,340 stores
Visual Distribution