MasterCard Technology Adoption in E-commerce
Discover 1.5m e-commerce stores using MasterCard. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 99.3% of stores with physical delivery (1,536,276 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,536,276 stores
3,391 stores
3,344 stores
2,168 stores
645 stores
634 stores
460 stores
95 stores
82 stores
53 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1536276 | 99.29% |
| WooCommerce | 3391 | 0.22% |
| Custom | 3344 | 0.22% |
| EasyStore | 2168 | 0.14% |
| Zoorix, Shopify | 645 | 0.04% |
| Shopify, Zoorix | 634 | 0.04% |
| OpenCart | 460 | 0.03% |
| Magento | 95 | 0.01% |
| PrestaShop | 82 | 0.01% |
| EC-CUBE | 53 | 0.00% |
| TargetBay, Shopify | 45 | 0.00% |
| Shopify, UpsellPlus | 39 | 0.00% |
| BinderPOS, Shopify | 37 | 0.00% |
| Wix eCommerce | 35 | 0.00% |
| UpsellPlus, Shopify | 33 | 0.00% |
All Stores Distribution
Shopify holds 99.3% share of all MasterCard e-commerce stores (1,659,307) , with WooCommerce at 0.2% and Custom at 0.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,659,307 stores
3,895 stores
3,344 stores
2,259 stores
670 stores
661 stores
518 stores
103 stores
89 stores
53 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1659307 | 99.29% |
| WooCommerce | 3895 | 0.23% |
| Custom | 3344 | 0.20% |
| EasyStore | 2259 | 0.14% |
| Zoorix, Shopify | 670 | 0.04% |
| Shopify, Zoorix | 661 | 0.04% |
| OpenCart | 518 | 0.03% |
| Magento | 103 | 0.01% |
| PrestaShop | 89 | 0.01% |
| EC-CUBE | 53 | 0.00% |
| TargetBay, Shopify | 45 | 0.00% |
| Shopify, UpsellPlus | 42 | 0.00% |
| BinderPOS, Shopify | 37 | 0.00% |
| Wix eCommerce | 45 | 0.00% |
| UpsellPlus, Shopify | 33 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.6% of all stores (369,799 stores) , followed by Health & Beauty (17.9%) and Jewelry & Watches (8.1%) .
Top 10 Categories
369,799 stores
197,124 stores
89,138 stores
80,781 stores
55,215 stores
46,521 stores
43,913 stores
40,716 stores
34,534 stores
34,371 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 369799 | 33.63% |
| Health & Beauty | 197124 | 17.93% |
| Jewelry & Watches | 89138 | 8.11% |
| Food & Beverages | 80781 | 7.35% |
| Home & Garden | 55215 | 5.02% |
| Electronics & Technology | 46521 | 4.23% |
| Arts & Entertainment | 43913 | 3.99% |
| Gifts & Special Occasions | 40716 | 3.70% |
| Furniture & Home Decor | 34534 | 3.14% |
| Pets & Pet Supplies | 34371 | 3.13% |
| Sporting Goods & Outdoor Gear | 33845 | 3.08% |
| Vehicles & Parts | 23793 | 2.16% |
| Toys & Games | 21684 | 1.97% |
| Baby & Toddler | 16545 | 1.50% |
| Tools & Hardware | 11689 | 1.06% |
Payment Providers Distribution
PayPal leads with 24.9% among AI-verified physical stores (120,816 stores) , followed by American Express (13.3%) and Apple Pay (10.8%) .
Base: 240,043 AI-verified physical stores with detectable payment providers (14.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
120,816 stores
64,488 stores
52,499 stores
47,103 stores
45,524 stores
42,936 stores
42,803 stores
17,621 stores
10,368 stores
9,870 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 120816 | 24.90% |
| American Express | 64488 | 13.29% |
| Apple Pay | 52499 | 10.82% |
| Stripe Connect | 47103 | 9.71% |
| Klarna | 45524 | 9.38% |
| Google Pay | 42936 | 8.85% |
| MasterCard | 42803 | 8.82% |
| VISA | 17621 | 3.63% |
| Amazon Pay | 10368 | 2.14% |
| Bolt | 9870 | 2.03% |
| Bancontact | 8292 | 1.71% |
| JCB | 7216 | 1.49% |
| Paddle | 5513 | 1.14% |
| UnionPay | 5045 | 1.04% |
| Amazon Payments | 5020 | 1.03% |
Shipping Carriers Distribution
USPS leads with 20.7% among AI-verified physical stores (76,246 stores) , followed by UPS (18.8%) and DHL (17.1%) .
Base: 248,122 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
76,246 stores
69,167 stores
62,913 stores
40,533 stores
23,534 stores
18,500 stores
16,948 stores
11,502 stores
9,801 stores
8,717 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 76246 | 20.74% |
| UPS | 69167 | 18.81% |
| DHL | 62913 | 17.11% |
| FedEx | 40533 | 11.02% |
| Royal Mail | 23534 | 6.40% |
| DPD | 18500 | 5.03% |
| Australia Post | 16948 | 4.61% |
| GLS | 11502 | 3.13% |
| Canada Post | 9801 | 2.67% |
| Colissimo | 8717 | 2.37% |
| PostNL | 6467 | 1.76% |
| Correios | 6105 | 1.66% |
| Hermes | 6007 | 1.63% |
| La Poste | 5694 | 1.55% |
| Mondial Relay | 5513 | 1.50% |
Store Launch Timeline
Over the past 12 months, 493,446 new stores were launched in MasterCard , with the highest activity in 2025-11 (35,636 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
35,636 stores launched
41,024 stores launched
46,415 stores launched
50,185 stores launched
53,718 stores launched
42,636 stores launched
49,379 stores launched
44,384 stores launched
46,313 stores launched
35,116 stores launched
34,642 stores launched
13,998 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 35636 | 7.22% |
| 2025-10 | 41024 | 8.31% |
| 2025-09 | 46415 | 9.41% |
| 2025-08 | 50185 | 10.17% |
| 2025-07 | 53718 | 10.89% |
| 2025-06 | 42636 | 8.64% |
| 2025-05 | 49379 | 10.01% |
| 2025-04 | 44384 | 8.99% |
| 2025-03 | 46313 | 9.39% |
| 2025-02 | 35116 | 7.12% |
| 2025-01 | 34642 | 7.02% |
| 2024-12 | 13998 | 2.84% |
Active Stores by Launch Year
Currently, 1,536,310 active stores in MasterCard are tracked in our database , with the most stores launched in 2025 (479,693 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
479,693 active stores
219,244 active stores
148,573 active stores
108,412 active stores
112,023 active stores
102,467 active stores
57,807 active stores
56,555 active stores
40,469 active stores
22,236 active stores
19,782 active stores
21,504 active stores
28,737 active stores
14,511 active stores
17,791 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 479693 | 31.22% |
| 2024 | 219244 | 14.27% |
| 2023 | 148573 | 9.67% |
| 2022 | 108412 | 7.06% |
| 2021 | 112023 | 7.29% |
| 2020 | 102467 | 6.67% |
| 2019 | 57807 | 3.76% |
| 2018 | 56555 | 3.68% |
| 2017 | 40469 | 2.63% |
| 2016 | 22236 | 1.45% |
| 2015 | 19782 | 1.29% |
| 2014 | 21504 | 1.40% |
| 2013 | 28737 | 1.87% |
| 2012 | 14511 | 0.94% |
| 2011 | 17791 | 1.16% |
| 2010 | 12103 | 0.79% |
| 2009 | 10407 | 0.68% |
| 2008 | 8577 | 0.56% |
| 2007 | 7763 | 0.51% |
| 2006 | 5720 | 0.37% |
| 2005 | 5300 | 0.34% |
| 2004 | 7984 | 0.52% |
| 2003 | 5660 | 0.37% |
| 2002 | 4850 | 0.32% |
| 2001 | 5985 | 0.39% |
| 2000 | 4069 | 0.26% |
| 1999 | 3443 | 0.22% |
| 1998 | 2285 | 0.15% |
| 1997 | 1240 | 0.08% |
| 1996 | 910 | 0.06% |
| 1995 | 210 | 0.01% |
Geographic Distribution
United States leads with 47.1% (668,152 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.3%) .
Base: 1,417,526 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
668,152 AI-verified stores
152,344 AI-verified stores
89,346 AI-verified stores
83,468 AI-verified stores
73,887 AI-verified stores
63,387 AI-verified stores
42,148 AI-verified stores
39,186 AI-verified stores
35,768 AI-verified stores
23,446 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 668152 | 47.14% |
| United Kingdom | 152344 | 10.75% |
| Australia | 89346 | 6.30% |
| Canada | 83468 | 5.89% |
| France | 73887 | 5.21% |
| Germany | 63387 | 4.47% |
| Netherlands | 42148 | 2.97% |
| Italy | 39186 | 2.76% |
| Spain | 35768 | 2.52% |
| Japan | 23446 | 1.65% |
| Brazil | 20153 | 1.42% |
| Hong Kong | 19185 | 1.35% |
| Sweden | 17505 | 1.23% |
| India | 16121 | 1.14% |
| Mexico | 15226 | 1.07% |
| New Zealand | 15069 | 1.06% |
| Switzerland | 12739 | 0.90% |
| Belgium | 11184 | 0.79% |
| Poland | 9975 | 0.70% |
| Denmark | 9237 | 0.65% |
Featured Stores
Discover the strongest performers and newest entrants in MasterCard's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Shopify
Shopify — Vehicles & Parts
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 743.7k | 44.49% |
| Phones | 152.6k | 9.13% |
| Ecommerce platform | 1.7m | 100.00% |
| Couriers | 248.1k | 14.84% |
| Payment Providers | 240.0k | 14.36% |
| Categories | 1.2m | 70.92% |
| Social Media | 1.0m | 59.86% |
Starter Package
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Maximize Your ROI
Use our detailed MasterCard E-commerce Database to:
Gain actionable insights into 1.5m physical stores in MasterCard.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at MasterCard online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the MasterCard E-commerce Database?
-
Our database covers over 1.5m MasterCard physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.4% among stores with at least one detectable social profile (857,998 stores) , followed by Facebook (26.5%) and TikTok (13.7%) .
Base: 1,000,599 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
857,998 stores
642,249 stores
331,842 stores
219,874 stores
154,222 stores
126,380 stores
36,978 stores
36,952 stores
15,574 stores
4,907 stores
Visual Distribution