Lightbox Technology Adoption in E-commerce

Discover 325.1k e-commerce stores using Lightbox. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 48.1% of stores with physical delivery (155,206 stores) , followed by WooCommerce (41.1%) and Shopify (3.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 48.1%

155,206 stores

132,399 stores

9,525 stores

6,439 stores

5,678 stores

3,733 stores

3,555 stores

2,926 stores

593 stores

510 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Lightbox
Platform Stores with Physical Delivery Percentage
Custom 155206 48.15%
WooCommerce 132399 41.07%
Shopify 9525 2.95%
PrestaShop 6439 2.00%
OpenCart 5678 1.76%
1C-Bitrix 3733 1.16%
JTL Shop 3555 1.10%
Magento 2926 0.91%
Squarespace Commerce 593 0.18%
Welcart 510 0.16%
Quickbutik 496 0.15%
EC-CUBE 454 0.14%
JoomShopping 370 0.11%
BASE 246 0.08%
BigCommerce 210 0.07%

All Stores Distribution

Custom holds 30.2% share of all Lightbox e-commerce stores (155,206) , with WooCommerce at 59.6% and Shopify at 2.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 30.2%

155,206 stores

306,071 stores

13,850 stores

6,944 stores

6,804 stores

6,828 stores

7,693 stores

4,298 stores

3,218 stores

849 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Lightbox
Platform Total Stores Percentage
Custom 155206 30.20%
WooCommerce 306071 59.56%
Shopify 13850 2.70%
PrestaShop 6944 1.35%
OpenCart 6804 1.32%
1C-Bitrix 6828 1.33%
JTL Shop 7693 1.50%
Magento 4298 0.84%
Squarespace Commerce 3218 0.63%
Welcart 849 0.17%
Quickbutik 560 0.11%
EC-CUBE 569 0.11%
JoomShopping 431 0.08%
BASE 313 0.06%
BigCommerce 271 0.05%

Categories Distribution

Clothing & Accessories leads with 16.7% of all stores (40,565 stores) , followed by Health & Beauty (12.8%) and Food & Beverages (11.3%) .

Top 10 Categories

Clothing & Accessories 16.7%

40,565 stores

Health & Beauty 12.8%

31,078 stores

Food & Beverages 11.3%

27,509 stores

Electronics & Technology 8.7%

21,026 stores

Home & Garden 7.5%

18,317 stores

Business & Industrial 7.1%

17,276 stores

Vehicles & Parts 6.9%

16,812 stores

Furniture & Home Decor 6.0%

14,649 stores

Arts & Entertainment 4.0%

9,755 stores

Tools & Hardware 4.0%

9,688 stores

Visual Distribution

Distribution of top 10 Lightbox store categories (December 2025)
Distribution of categories in Lightbox e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 40565 16.72%
Health & Beauty 31078 12.81%
Food & Beverages 27509 11.34%
Electronics & Technology 21026 8.66%
Home & Garden 18317 7.55%
Business & Industrial 17276 7.12%
Vehicles & Parts 16812 6.93%
Furniture & Home Decor 14649 6.04%
Arts & Entertainment 9755 4.02%
Tools & Hardware 9688 3.99%
Gifts & Special Occasions 9177 3.78%
Sporting Goods & Outdoor Gear 8634 3.56%
Jewelry & Watches 8088 3.33%
Books & Media 5322 2.19%
Pets & Pet Supplies 4773 1.97%

Payment Providers Distribution

PayPal leads with 27.0% among AI-verified physical stores (24,000 stores) , followed by MasterCard (12.9%) and Stripe Connect (10.8%) .

Base: 79,763 AI-verified physical stores with detectable payment providers (15.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 27.0%

24,000 stores

11,498 stores

9,567 stores

9,121 stores

7,638 stores

VISA 7.0%

6,269 stores

5,284 stores

JCB 3.2%

2,878 stores

Bolt 3.1%

2,761 stores

2,694 stores

Visual Distribution

Distribution of top 10 Lightbox payment providers (December 2025)
Distribution of payment providers in Lightbox e-commerce stores
Payment Provider Store Count Market Share
PayPal 24000 26.97%
MasterCard 11498 12.92%
Stripe Connect 9567 10.75%
American Express 9121 10.25%
Klarna 7638 8.58%
VISA 6269 7.05%
Apple Pay 5284 5.94%
JCB 2878 3.23%
Bolt 2761 3.10%
Google Pay 2694 3.03%
Amazon Pay 1769 1.99%
SEPA 1611 1.81%
Przelewy24 1425 1.60%
Paddle 1246 1.40%
Mollie 1216 1.37%

Shipping Carriers Distribution

UPS leads with 17.5% among AI-verified physical stores (9,559 stores) , followed by DHL (16.2%) and DPD (10.0%) .

Base: 60,929 AI-verified physical stores with detectable shipping carriers (11.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.5%

9,559 stores

DHL 16.2%

8,845 stores

DPD 10.0%

5,493 stores

FedEx 8.7%

4,785 stores

USPS 8.1%

4,451 stores

GLS 7.1%

3,861 stores

3,841 stores

3,243 stores

TNT 3.4%

1,842 stores

1,796 stores

Visual Distribution

Distribution of top 10 Lightbox shipping carriers (December 2025)
Distribution of shipping carriers in Lightbox e-commerce stores
Shipping Carrier Store Count Market Share
UPS 9559 17.47%
DHL 8845 16.16%
DPD 5493 10.04%
FedEx 4785 8.74%
USPS 4451 8.13%
GLS 3861 7.06%
Почта России 3841 7.02%
СДЭК 3243 5.93%
TNT 1842 3.37%
Royal Mail 1796 3.28%
Hermes 1573 2.87%
InPost 1433 2.62%
Colissimo 1430 2.61%
Correios 1305 2.38%
Speedy 1261 2.30%

Store Launch Timeline

Over the past 12 months, 47,567 new stores were launched in Lightbox , with the highest activity in 2025-11 (4,125 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.7%

4,125 stores launched

2025-10 7.5%

3,571 stores launched

2025-09 7.2%

3,443 stores launched

2025-08 8.5%

4,030 stores launched

2025-07 9.0%

4,272 stores launched

2025-06 8.2%

3,895 stores launched

2025-05 9.2%

4,372 stores launched

2025-04 9.3%

4,426 stores launched

2025-03 9.4%

4,460 stores launched

2025-02 8.9%

4,211 stores launched

2025-01 9.4%

4,491 stores launched

2024-12 4.8%

2,271 stores launched

Monthly Trend

Monthly store launches in Lightbox (December 2025)
Monthly store launches in Lightbox over the past 12 months
Month Stores Launched Percentage
2025-11 4125 8.67%
2025-10 3571 7.51%
2025-09 3443 7.24%
2025-08 4030 8.47%
2025-07 4272 8.98%
2025-06 3895 8.19%
2025-05 4372 9.19%
2025-04 4426 9.30%
2025-03 4460 9.38%
2025-02 4211 8.85%
2025-01 4491 9.44%
2024-12 2271 4.77%

Active Stores by Launch Year

Currently, 320,662 active stores in Lightbox are tracked in our database , with the most stores launched in 2025 (45,322 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.1%

45,322 active stores

2024 10.0%

32,167 active stores

2023 7.3%

23,420 active stores

2022 6.1%

19,695 active stores

2021 6.8%

21,770 active stores

2020 7.1%

22,736 active stores

2019 5.6%

17,861 active stores

2018 5.8%

18,551 active stores

2017 4.9%

15,871 active stores

2016 3.2%

10,282 active stores

2015 2.8%

8,828 active stores

2014 2.8%

8,991 active stores

2013 3.6%

11,576 active stores

2012 2.4%

7,764 active stores

2011 2.4%

7,658 active stores

Distribution by Launch Year

Active stores in Lightbox by original launch year (December 2025)
Active stores in Lightbox by launch year
Launch Year Active Stores Percentage
2025 45322 14.13%
2024 32167 10.03%
2023 23420 7.30%
2022 19695 6.14%
2021 21770 6.79%
2020 22736 7.09%
2019 17861 5.57%
2018 18551 5.79%
2017 15871 4.95%
2016 10282 3.21%
2015 8828 2.75%
2014 8991 2.80%
2013 11576 3.61%
2012 7764 2.42%
2011 7658 2.39%
2010 6811 2.12%
2009 6206 1.94%
2008 5194 1.62%
2007 4613 1.44%
2006 3332 1.04%
2005 2983 0.93%
2004 3403 1.06%
2003 3037 0.95%
2002 2688 0.84%
2001 3259 1.02%
2000 2566 0.80%
1999 1808 0.56%
1998 1191 0.37%
1997 626 0.20%
1996 373 0.12%
1995 80 0.02%

Social Media Usage

Facebook leads with 31.8% among stores with at least one detectable social profile (154,697 stores) , followed by Instagram (26.9%) and YouTube (11.0%) .

Base: 325,757 stores with any detectable social profile (62.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.8%

154,697 stores

Instagram 26.9%

130,687 stores

YouTube 11.0%

53,354 stores

Twitter 10.0%

48,717 stores

LinkedIn 6.2%

30,092 stores

Pinterest 4.2%

20,602 stores

WhatsApp 4.2%

20,377 stores

TikTok 3.0%

14,775 stores

X 2.0%

9,712 stores

Vimeo 0.6%

2,848 stores

Visual Distribution

Distribution of social media platforms in Lightbox (December 2025)
Distribution of social media platforms in Lightbox e-commerce stores
Social Platform Store Count Market Share
Facebook 154697 31.84%
Instagram 130687 26.90%
YouTube 53354 10.98%
Twitter 48717 10.03%
LinkedIn 30092 6.19%
Pinterest 20602 4.24%
WhatsApp 20377 4.19%
TikTok 14775 3.04%
X 9712 2.00%
Vimeo 2848 0.59%

Geographic Distribution

United States leads with 18.8% (39,459 AI-verified stores) , followed by Russia (12.5%) and United Kingdom (7.6%) .

Base: 209,347 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

39,459 AI-verified stores

Russia 12.5%

26,068 AI-verified stores

15,959 AI-verified stores

India 5.7%

12,025 AI-verified stores

11,293 AI-verified stores

Spain 5.1%

10,723 AI-verified stores

10,337 AI-verified stores

9,257 AI-verified stores

9,254 AI-verified stores

Italy 4.3%

8,913 AI-verified stores

Visual Distribution

Geographic distribution of stores using Lightbox (December 2025)
Geographic distribution of stores using Lightbox
Country AI-Verified Store Count Market Share
United States 39459 18.85%
Russia 26068 12.45%
United Kingdom 15959 7.62%
India 12025 5.74%
Turkey 11293 5.39%
Spain 10723 5.12%
France 10337 4.94%
Germany 9257 4.42%
Poland 9254 4.42%
Italy 8913 4.26%
Japan 8701 4.16%
Iran 8268 3.95%
Brazil 6574 3.14%
Netherlands 5659 2.70%
Canada 5285 2.52%
Australia 4988 2.38%
China 4697 2.24%
Ukraine 4108 1.96%
Czechia 4041 1.93%
South Africa 3738 1.79%

Dataset Coverage

Field Rows count Coverage
Website 525.7k 100.00%
Emails 338.6k 64.41%
Phones 168.7k 32.09%
Ecommerce platform 522.8k 99.47%
Couriers 60.9k 11.59%
Payment Providers 79.8k 15.17%
Categories 341.7k 65.01%
Social Media 325.8k 61.97%

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Frequently Asked Questions

What data is included in the Lightbox E-commerce Database?

Our database covers over 325.1k Lightbox physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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