Klarna Checkout Technology Adoption in E-commerce
Discover 177.6k e-commerce stores using Klarna Checkout. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 96.4% of stores with physical delivery (170,951 stores) , followed by Magento (1.7%) and Custom (0.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
170,951 stores
3,060 stores
1,312 stores
839 stores
342 stores
246 stores
194 stores
94 stores
94 stores
58 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 170951 | 96.38% |
| Magento | 3060 | 1.73% |
| Custom | 1312 | 0.74% |
| WooCommerce | 839 | 0.47% |
| BigCommerce | 342 | 0.19% |
| PrestaShop | 246 | 0.14% |
| Salesforce Commerce Cloud | 194 | 0.11% |
| Zoorix, Shopify | 94 | 0.05% |
| Shopify, Zoorix | 94 | 0.05% |
| Wix eCommerce | 58 | 0.03% |
| Shopware | 53 | 0.03% |
| Workstand | 44 | 0.02% |
| OpenCart | 38 | 0.02% |
| MyCashFlow | 36 | 0.02% |
| JTL Shop | 20 | 0.01% |
All Stores Distribution
Shopify holds 96.4% share of all Klarna Checkout e-commerce stores (191,364) , with Magento at 1.8% and Custom at 0.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
191,364 stores
3,500 stores
1,312 stores
1,078 stores
367 stores
263 stores
209 stores
103 stores
99 stores
75 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 191364 | 96.36% |
| Magento | 3500 | 1.76% |
| Custom | 1312 | 0.66% |
| WooCommerce | 1078 | 0.54% |
| BigCommerce | 367 | 0.18% |
| PrestaShop | 263 | 0.13% |
| Salesforce Commerce Cloud | 209 | 0.11% |
| Zoorix, Shopify | 103 | 0.05% |
| Shopify, Zoorix | 99 | 0.05% |
| Wix eCommerce | 75 | 0.04% |
| Shopware | 68 | 0.03% |
| Workstand | 44 | 0.02% |
| OpenCart | 41 | 0.02% |
| MyCashFlow | 36 | 0.02% |
| JTL Shop | 25 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 30.1% of all stores (38,021 stores) , followed by Health & Beauty (17.7%) and Jewelry & Watches (8.5%) .
Top 10 Categories
38,021 stores
22,369 stores
10,683 stores
8,030 stores
7,775 stores
6,444 stores
5,076 stores
4,612 stores
4,462 stores
4,303 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 38021 | 30.12% |
| Health & Beauty | 22369 | 17.72% |
| Jewelry & Watches | 10683 | 8.46% |
| Food & Beverages | 8030 | 6.36% |
| Home & Garden | 7775 | 6.16% |
| Electronics & Technology | 6444 | 5.11% |
| Furniture & Home Decor | 5076 | 4.02% |
| Sporting Goods & Outdoor Gear | 4612 | 3.65% |
| Arts & Entertainment | 4462 | 3.54% |
| Pets & Pet Supplies | 4303 | 3.41% |
| Gifts & Special Occasions | 4187 | 3.32% |
| Vehicles & Parts | 3549 | 2.81% |
| Toys & Games | 2953 | 2.34% |
| Baby & Toddler | 2154 | 1.71% |
| Tools & Hardware | 1604 | 1.27% |
Payment Providers Distribution
PayPal leads with 23.2% among AI-verified physical stores (36,190 stores) , followed by Klarna (19.9%) and Apple Pay (11.0%) .
Base: 59,294 AI-verified physical stores with detectable payment providers (29.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
36,190 stores
31,163 stores
17,177 stores
14,881 stores
11,716 stores
11,298 stores
7,580 stores
5,401 stores
4,106 stores
4,019 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 36190 | 23.15% |
| Klarna | 31163 | 19.93% |
| Apple Pay | 17177 | 10.99% |
| Google Pay | 14881 | 9.52% |
| Stripe Connect | 11716 | 7.49% |
| American Express | 11298 | 7.23% |
| MasterCard | 7580 | 4.85% |
| Amazon Pay | 5401 | 3.45% |
| VISA | 4106 | 2.63% |
| Bancontact | 4019 | 2.57% |
| Amazon Payments | 3830 | 2.45% |
| SEPA | 3290 | 2.10% |
| iDEAL | 2191 | 1.40% |
| Przelewy24 | 1831 | 1.17% |
| UnionPay | 1652 | 1.06% |
Shipping Carriers Distribution
DHL leads with 33.0% among AI-verified physical stores (22,948 stores) , followed by DPD (11.9%) and UPS (10.6%) .
Base: 46,147 AI-verified physical stores with detectable shipping carriers (23.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
22,948 stores
8,290 stores
7,408 stores
7,137 stores
4,327 stores
3,523 stores
3,270 stores
2,798 stores
2,716 stores
1,888 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 22948 | 32.96% |
| DPD | 8290 | 11.91% |
| UPS | 7408 | 10.64% |
| Royal Mail | 7137 | 10.25% |
| GLS | 4327 | 6.21% |
| FedEx | 3523 | 5.06% |
| Deutsche Post | 3270 | 4.70% |
| Hermes | 2798 | 4.02% |
| PostNL | 2716 | 3.90% |
| PostNord | 1888 | 2.71% |
| USPS | 1717 | 2.47% |
| Evri | 1070 | 1.54% |
| Colissimo | 1022 | 1.47% |
| TNT | 761 | 1.09% |
| Correos | 751 | 1.08% |
Store Launch Timeline
Over the past 12 months, 63,469 new stores were launched in Klarna Checkout , with the highest activity in 2025-11 (9,244 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9,244 stores launched
7,030 stores launched
5,868 stores launched
5,784 stores launched
5,814 stores launched
4,491 stores launched
5,502 stores launched
4,828 stores launched
5,092 stores launched
4,056 stores launched
4,082 stores launched
1,678 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 9244 | 14.56% |
| 2025-10 | 7030 | 11.08% |
| 2025-09 | 5868 | 9.25% |
| 2025-08 | 5784 | 9.11% |
| 2025-07 | 5814 | 9.16% |
| 2025-06 | 4491 | 7.08% |
| 2025-05 | 5502 | 8.67% |
| 2025-04 | 4828 | 7.61% |
| 2025-03 | 5092 | 8.02% |
| 2025-02 | 4056 | 6.39% |
| 2025-01 | 4082 | 6.43% |
| 2024-12 | 1678 | 2.64% |
Active Stores by Launch Year
Currently, 176,990 active stores in Klarna Checkout are tracked in our database , with the most stores launched in 2025 (61,822 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
61,822 active stores
27,442 active stores
16,456 active stores
11,126 active stores
11,430 active stores
9,582 active stores
5,551 active stores
5,872 active stores
4,116 active stores
2,361 active stores
2,012 active stores
2,255 active stores
3,352 active stores
1,588 active stores
1,789 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 61822 | 34.93% |
| 2024 | 27442 | 15.50% |
| 2023 | 16456 | 9.30% |
| 2022 | 11126 | 6.29% |
| 2021 | 11430 | 6.46% |
| 2020 | 9582 | 5.41% |
| 2019 | 5551 | 3.14% |
| 2018 | 5872 | 3.32% |
| 2017 | 4116 | 2.33% |
| 2016 | 2361 | 1.33% |
| 2015 | 2012 | 1.14% |
| 2014 | 2255 | 1.27% |
| 2013 | 3352 | 1.89% |
| 2012 | 1588 | 0.90% |
| 2011 | 1789 | 1.01% |
| 2010 | 1360 | 0.77% |
| 2009 | 1244 | 0.70% |
| 2008 | 974 | 0.55% |
| 2007 | 926 | 0.52% |
| 2006 | 657 | 0.37% |
| 2005 | 587 | 0.33% |
| 2004 | 943 | 0.53% |
| 2003 | 684 | 0.39% |
| 2002 | 595 | 0.34% |
| 2001 | 845 | 0.48% |
| 2000 | 531 | 0.30% |
| 1999 | 401 | 0.23% |
| 1998 | 250 | 0.14% |
| 1997 | 110 | 0.06% |
| 1996 | 100 | 0.06% |
| 1995 | 29 | 0.02% |
Geographic Distribution
Germany leads with 28.8% (48,918 AI-verified stores) , followed by United Kingdom (22.8%) and Sweden (8.3%) .
Base: 169,969 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
48,918 AI-verified stores
38,775 AI-verified stores
14,149 AI-verified stores
13,354 AI-verified stores
11,933 AI-verified stores
7,987 AI-verified stores
7,055 AI-verified stores
5,460 AI-verified stores
5,238 AI-verified stores
4,518 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 48918 | 28.78% |
| United Kingdom | 38775 | 22.81% |
| Sweden | 14149 | 8.32% |
| Netherlands | 13354 | 7.86% |
| Italy | 11933 | 7.02% |
| Spain | 7987 | 4.70% |
| France | 7055 | 4.15% |
| Poland | 5460 | 3.21% |
| Austria | 5238 | 3.08% |
| United States | 4518 | 2.66% |
| Norway | 2751 | 1.62% |
| Greece | 1527 | 0.90% |
| Denmark | 1336 | 0.79% |
| Belgium | 1212 | 0.71% |
| Lithuania | 1134 | 0.67% |
| Hong Kong | 1118 | 0.66% |
| Finland | 1094 | 0.64% |
| Latvia | 821 | 0.48% |
| Estonia | 818 | 0.48% |
| Slovenia | 771 | 0.45% |
Featured Stores
Discover the strongest performers and newest entrants in Klarna Checkout's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Vehicles & Parts
Shopify — Toys & Games
Shopify
Shopify — Pets & Pet Supplies
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 198.9k | 100.00% |
| Emails | 105.2k | 52.87% |
| Phones | 37.2k | 18.68% |
| Ecommerce platform | 198.8k | 99.96% |
| Couriers | 46.1k | 23.20% |
| Payment Providers | 59.3k | 29.81% |
| Categories | 140.0k | 70.39% |
| Social Media | 123.6k | 62.17% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed Klarna Checkout E-commerce Database to:
Gain actionable insights into 177.6k physical stores in Klarna Checkout.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Klarna Checkout online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Klarna Checkout E-commerce Database?
-
Our database covers over 177.6k Klarna Checkout physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.0% among stores with at least one detectable social profile (104,915 stores) , followed by Facebook (25.7%) and TikTok (15.3%) .
Base: 123,644 stores with any detectable social profile (62.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
104,915 stores
76,991 stores
45,752 stores
28,751 stores
16,552 stores
11,765 stores
6,959 stores
4,374 stores
2,719 stores
595 stores
Visual Distribution