Klarna Checkout Technology Adoption in E-commerce

Discover 192.7k e-commerce stores using Klarna Checkout. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 96.6% of stores with physical delivery (185,959 stores) , followed by Magento (1.6%) and Custom (0.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 96.6%

185,959 stores

3,083 stores

1,378 stores

829 stores

340 stores

243 stores

116 stores

92 stores

55 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Klarna Checkout
Platform Stores with Physical Delivery Percentage
Shopify 185959 96.62%
Magento 3083 1.60%
Custom 1378 0.72%
WooCommerce 829 0.43%
BigCommerce 340 0.18%
PrestaShop 243 0.13%
Salesforce Commerce Cloud 177 0.09%
Shopify, Zoorix 116 0.06%
Zoorix, Shopify 92 0.05%
Wix eCommerce 55 0.03%
Shopware 52 0.03%
Workstand 43 0.02%
OpenCart 41 0.02%
MyCashFlow 36 0.02%
JTL Shop 19 0.01%

All Stores Distribution

Shopify holds 96.6% share of all Klarna Checkout e-commerce stores (207,605) , with Magento at 1.6% and Custom at 0.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 96.6%

207,605 stores

3,521 stores

1,378 stores

1,054 stores

362 stores

255 stores

124 stores

98 stores

73 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Klarna Checkout
Platform Total Stores Percentage
Shopify 207605 96.62%
Magento 3521 1.64%
Custom 1378 0.64%
WooCommerce 1054 0.49%
BigCommerce 362 0.17%
PrestaShop 255 0.12%
Salesforce Commerce Cloud 190 0.09%
Shopify, Zoorix 124 0.06%
Zoorix, Shopify 98 0.05%
Wix eCommerce 73 0.03%
Shopware 68 0.03%
Workstand 44 0.02%
OpenCart 44 0.02%
MyCashFlow 36 0.02%
JTL Shop 25 0.01%

Categories Distribution

Clothing & Accessories leads with 30.0% of all stores (40,454 stores) , followed by Health & Beauty (18.1%) and Jewelry & Watches (8.5%) .

Top 10 Categories

Clothing & Accessories 30.0%

40,454 stores

Health & Beauty 18.1%

24,400 stores

Jewelry & Watches 8.5%

11,439 stores

Food & Beverages 6.4%

8,610 stores

Home & Garden 6.1%

8,248 stores

Electronics & Technology 5.1%

6,910 stores

Furniture & Home Decor 4.1%

5,512 stores

Sporting Goods & Outdoor Gear 3.6%

4,819 stores

Arts & Entertainment 3.5%

4,758 stores

Pets & Pet Supplies 3.4%

4,642 stores

Visual Distribution

Distribution of top 10 Klarna Checkout store categories (January 2026)
Distribution of categories in Klarna Checkout e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 40454 30.00%
Health & Beauty 24400 18.10%
Jewelry & Watches 11439 8.48%
Food & Beverages 8610 6.39%
Home & Garden 8248 6.12%
Electronics & Technology 6910 5.12%
Furniture & Home Decor 5512 4.09%
Sporting Goods & Outdoor Gear 4819 3.57%
Arts & Entertainment 4758 3.53%
Pets & Pet Supplies 4642 3.44%
Gifts & Special Occasions 4099 3.04%
Vehicles & Parts 3825 2.84%
Toys & Games 3112 2.31%
Baby & Toddler 2293 1.70%
Tools & Hardware 1712 1.27%

Payment Providers Distribution

PayPal leads with 23.4% among AI-verified physical stores (38,216 stores) , followed by Klarna (19.6%) and Apple Pay (11.1%) .

Base: 62,474 AI-verified physical stores with detectable payment providers (29.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.4%

38,216 stores

Klarna 19.6%

32,020 stores

18,059 stores

15,539 stores

12,311 stores

12,001 stores

8,007 stores

5,424 stores

VISA 2.7%

4,335 stores

4,248 stores

Visual Distribution

Distribution of top 10 Klarna Checkout payment providers (January 2026)
Distribution of payment providers in Klarna Checkout e-commerce stores
Payment Provider Store Count Market Share
PayPal 38216 23.40%
Klarna 32020 19.61%
Apple Pay 18059 11.06%
Google Pay 15539 9.52%
Stripe Connect 12311 7.54%
American Express 12001 7.35%
MasterCard 8007 4.90%
Amazon Pay 5424 3.32%
VISA 4335 2.65%
Bancontact 4248 2.60%
Amazon Payments 3860 2.36%
SEPA 3310 2.03%
iDEAL 2349 1.44%
Przelewy24 1894 1.16%
UnionPay 1736 1.06%

Shipping Carriers Distribution

DHL leads with 32.2% among AI-verified physical stores (23,681 stores) , followed by DPD (11.8%) and UPS (10.7%) .

Base: 48,765 AI-verified physical stores with detectable shipping carriers (22.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 32.2%

23,681 stores

DPD 11.8%

8,700 stores

UPS 10.7%

7,836 stores

7,516 stores

GLS 6.3%

4,615 stores

FedEx 5.1%

3,767 stores

3,294 stores

2,916 stores

2,866 stores

1,999 stores

Visual Distribution

Distribution of top 10 Klarna Checkout shipping carriers (January 2026)
Distribution of shipping carriers in Klarna Checkout e-commerce stores
Shipping Carrier Store Count Market Share
DHL 23681 32.22%
DPD 8700 11.84%
UPS 7836 10.66%
Royal Mail 7516 10.23%
GLS 4615 6.28%
FedEx 3767 5.13%
Deutsche Post 3294 4.48%
PostNL 2916 3.97%
Hermes 2866 3.90%
PostNord 1999 2.72%
USPS 1881 2.56%
Colissimo 1413 1.92%
Evri 1142 1.55%
Mondial Relay 973 1.32%
La Poste 895 1.22%

Store Launch Timeline

Over the past 12 months, 71,531 new stores were launched in Klarna Checkout , with the highest activity in 2025-12 (8,645 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 12.1%

8,645 stores launched

2025-11 13.0%

9,334 stores launched

2025-10 10.9%

7,772 stores launched

2025-09 8.7%

6,249 stores launched

2025-08 8.5%

6,092 stores launched

2025-07 8.4%

6,030 stores launched

2025-06 6.6%

4,709 stores launched

2025-05 8.1%

5,784 stores launched

2025-04 7.0%

4,999 stores launched

2025-03 7.3%

5,242 stores launched

2025-02 5.9%

4,211 stores launched

2025-01 3.4%

2,464 stores launched

Monthly Trend

Monthly store launches in Klarna Checkout (January 2026)
Monthly store launches in Klarna Checkout over the past 12 months
Month Stores Launched Percentage
2025-12 8645 12.09%
2025-11 9334 13.05%
2025-10 7772 10.87%
2025-09 6249 8.74%
2025-08 6092 8.52%
2025-07 6030 8.43%
2025-06 4709 6.58%
2025-05 5784 8.09%
2025-04 4999 6.99%
2025-03 5242 7.33%
2025-02 4211 5.89%
2025-01 2464 3.44%

Active Stores by Launch Year

Currently, 192,010 active stores in Klarna Checkout are tracked in our database , with the most stores launched in 2026 (22 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

22 active stores

2025 38.0%

73,058 active stores

2024 14.6%

28,014 active stores

2023 8.8%

16,988 active stores

2022 6.0%

11,506 active stores

2021 6.2%

11,814 active stores

2020 5.2%

9,939 active stores

2019 3.0%

5,777 active stores

2018 3.2%

6,130 active stores

2017 2.3%

4,376 active stores

2016 1.3%

2,429 active stores

2015 1.1%

2,088 active stores

2014 1.2%

2,318 active stores

2013 1.8%

3,433 active stores

2012 0.9%

1,646 active stores

Distribution by Launch Year

Active stores in Klarna Checkout by original launch year (January 2026)
Active stores in Klarna Checkout by launch year
Launch Year Active Stores Percentage
2026 22 0.01%
2025 73058 38.05%
2024 28014 14.59%
2023 16988 8.85%
2022 11506 5.99%
2021 11814 6.15%
2020 9939 5.18%
2019 5777 3.01%
2018 6130 3.19%
2017 4376 2.28%
2016 2429 1.27%
2015 2088 1.09%
2014 2318 1.21%
2013 3433 1.79%
2012 1646 0.86%
2011 1849 0.96%
2010 1414 0.74%
2009 1291 0.67%
2008 1006 0.52%
2007 956 0.50%
2006 686 0.36%
2005 614 0.32%
2004 984 0.51%
2003 708 0.37%
2002 617 0.32%
2001 865 0.45%
2000 553 0.29%
1999 432 0.22%
1998 251 0.13%
1997 116 0.06%
1996 101 0.05%
1995 29 0.02%

Social Media Usage

Instagram leads with 35.1% among stores with at least one detectable social profile (111,637 stores) , followed by Facebook (25.6%) and TikTok (15.4%) .

Base: 131,403 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.1%

111,637 stores

Facebook 25.6%

81,399 stores

TikTok 15.4%

49,045 stores

YouTube 9.5%

30,337 stores

Pinterest 5.6%

17,938 stores

Twitter 3.9%

12,268 stores

LinkedIn 2.3%

7,348 stores

X 1.5%

4,638 stores

WhatsApp 0.9%

2,897 stores

Vimeo 0.2%

626 stores

Visual Distribution

Distribution of social media platforms in Klarna Checkout (January 2026)
Distribution of social media platforms in Klarna Checkout e-commerce stores
Social Platform Store Count Market Share
Instagram 111637 35.09%
Facebook 81399 25.59%
TikTok 49045 15.42%
YouTube 30337 9.54%
Pinterest 17938 5.64%
Twitter 12268 3.86%
LinkedIn 7348 2.31%
X 4638 1.46%
WhatsApp 2897 0.91%
Vimeo 626 0.20%

Geographic Distribution

Germany leads with 27.4% (49,716 AI-verified stores) , followed by United Kingdom (22.8%) and Sweden (8.1%) .

Base: 181,679 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 27.4%

49,716 AI-verified stores

41,497 AI-verified stores

14,752 AI-verified stores

13,972 AI-verified stores

Italy 7.1%

12,847 AI-verified stores

9,501 AI-verified stores

Spain 5.1%

9,245 AI-verified stores

5,985 AI-verified stores

5,319 AI-verified stores

4,658 AI-verified stores

Visual Distribution

Geographic distribution of stores using Klarna Checkout (January 2026)
Geographic distribution of stores using Klarna Checkout
Country AI-Verified Store Count Market Share
Germany 49716 27.36%
United Kingdom 41497 22.84%
Sweden 14752 8.12%
Netherlands 13972 7.69%
Italy 12847 7.07%
France 9501 5.23%
Spain 9245 5.09%
Poland 5985 3.29%
Austria 5319 2.93%
United States 4658 2.56%
Norway 2896 1.59%
Denmark 1599 0.88%
Belgium 1587 0.87%
Greece 1587 0.87%
Finland 1304 0.72%
Lithuania 1216 0.67%
Switzerland 1105 0.61%
Hong Kong 1031 0.57%
Ireland 983 0.54%
Latvia 879 0.48%

Dataset Coverage

Field Rows count Coverage
Website 215.2k 100.00%
Emails 113.8k 52.88%
Phones 38.2k 17.76%
Ecommerce platform 215.1k 99.96%
Couriers 48.8k 22.66%
Payment Providers 62.5k 29.03%
Categories 149.6k 69.52%
Social Media 131.4k 61.07%

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Frequently Asked Questions

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Our database covers over 192.7k Klarna Checkout physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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