Isotope Technology Adoption in E-commerce
Discover 324.0 e-commerce stores using Isotope. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 52.5% of stores with physical delivery (170 stores) , followed by Custom (36.7%) and Shopify (3.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
170 stores
119 stores
12 stores
10 stores
3 stores
3 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 170 | 52.47% |
| Custom | 119 | 36.73% |
| Shopify | 12 | 3.70% |
| PrestaShop | 10 | 3.09% |
| VTEX | 3 | 0.93% |
| OpenCart | 3 | 0.93% |
| Magento | 1 | 0.31% |
| Dynamicweb | 1 | 0.31% |
| Dokan, WooCommerce | 1 | 0.31% |
| TargetBay, Shopify | 1 | 0.31% |
| Pimcore | 1 | 0.31% |
| WooCommerce, Magento | 1 | 0.31% |
| EasyDigitalDownloads, WooCommerce | 1 | 0.31% |
| Reserva INK | 0 | 0.00% |
| Shopify, WooCommerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 92.4% share of all Isotope e-commerce stores (3,385) , with Custom at 3.2% and Shopify at 2.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,385 stores
119 stores
75 stores
23 stores
3 stores
15 stores
13 stores
1 stores
17 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3385 | 92.41% |
| Custom | 119 | 3.25% |
| Shopify | 75 | 2.05% |
| PrestaShop | 23 | 0.63% |
| VTEX | 3 | 0.08% |
| OpenCart | 15 | 0.41% |
| Magento | 13 | 0.35% |
| Dynamicweb | 1 | 0.03% |
| Dokan, WooCommerce | 17 | 0.46% |
| TargetBay, Shopify | 1 | 0.03% |
| Pimcore | 7 | 0.19% |
| WooCommerce, Magento | 1 | 0.03% |
| EasyDigitalDownloads, WooCommerce | 1 | 0.03% |
| Reserva INK | 1 | 0.03% |
| Shopify, WooCommerce | 1 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 17.6% of all stores (42 stores) , followed by Food & Beverages (16.4%) and Health & Beauty (13.9%) .
Top 10 Categories
42 stores
39 stores
33 stores
20 stores
20 stores
14 stores
13 stores
11 stores
11 stores
10 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 42 | 17.65% |
| Food & Beverages | 39 | 16.39% |
| Health & Beauty | 33 | 13.87% |
| Business & Industrial | 20 | 8.40% |
| Electronics & Technology | 20 | 8.40% |
| Jewelry & Watches | 14 | 5.88% |
| Vehicles & Parts | 13 | 5.46% |
| Tools & Hardware | 11 | 4.62% |
| Furniture & Home Decor | 11 | 4.62% |
| Home & Garden | 10 | 4.20% |
| Arts & Entertainment | 7 | 2.94% |
| Sporting Goods & Outdoor Gear | 7 | 2.94% |
| Gifts & Special Occasions | 5 | 2.10% |
| Books & Media | 4 | 1.68% |
| Baby & Toddler | 2 | 0.84% |
Payment Providers Distribution
PayPal leads with 39.7% among AI-verified physical stores (25 stores) , followed by MasterCard (15.9%) and Klarna (7.9%) .
Base: 179 AI-verified physical stores with detectable payment providers (4.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
25 stores
10 stores
5 stores
5 stores
4 stores
2 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 25 | 39.68% |
| MasterCard | 10 | 15.87% |
| Klarna | 5 | 7.94% |
| Stripe Connect | 5 | 7.94% |
| American Express | 4 | 6.35% |
| Bancontact | 2 | 3.17% |
| Apple Pay | 2 | 3.17% |
| Google Pay | 2 | 3.17% |
| VISA | 2 | 3.17% |
| PagSeguro | 1 | 1.59% |
| Amazon Payments | 1 | 1.59% |
| Mercado Pago | 1 | 1.59% |
| BitCoin | 1 | 1.59% |
| Braintree | 1 | 1.59% |
| MB WAY | 1 | 1.59% |
Shipping Carriers Distribution
UPS leads with 18.8% among AI-verified physical stores (9 stores) , followed by DHL (10.4%) and TNT (8.3%) .
Base: 141 AI-verified physical stores with detectable shipping carriers (3.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 9 | 18.75% |
| DHL | 5 | 10.42% |
| TNT | 4 | 8.33% |
| Poste Italiane | 4 | 8.33% |
| Correios | 3 | 6.25% |
| USPS | 3 | 6.25% |
| GLS | 3 | 6.25% |
| DPD | 3 | 6.25% |
| Colissimo | 2 | 4.17% |
| Correos | 2 | 4.17% |
| Mondial Relay | 2 | 4.17% |
| Royal Mail | 2 | 4.17% |
| ELTA | 2 | 4.17% |
| Estes | 2 | 4.17% |
| PostNL | 2 | 4.17% |
Store Launch Timeline
Over the past 12 months, 4 new stores were launched in Isotope , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1 | 25.00% |
| 2025-03 | 2 | 50.00% |
| 2024-12 | 1 | 25.00% |
Active Stores by Launch Year
Currently, 320 active stores in Isotope are tracked in our database , with the most stores launched in 2025 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
36 active stores
29 active stores
29 active stores
24 active stores
30 active stores
20 active stores
26 active stores
10 active stores
8 active stores
7 active stores
15 active stores
16 active stores
7 active stores
9 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3 | 0.94% |
| 2024 | 36 | 11.25% |
| 2023 | 29 | 9.06% |
| 2022 | 29 | 9.06% |
| 2021 | 24 | 7.50% |
| 2020 | 30 | 9.38% |
| 2019 | 20 | 6.25% |
| 2018 | 26 | 8.13% |
| 2017 | 10 | 3.13% |
| 2016 | 8 | 2.50% |
| 2015 | 7 | 2.19% |
| 2014 | 15 | 4.69% |
| 2013 | 16 | 5.00% |
| 2012 | 7 | 2.19% |
| 2011 | 9 | 2.81% |
| 2010 | 2 | 0.63% |
| 2009 | 9 | 2.81% |
| 2008 | 7 | 2.19% |
| 2007 | 2 | 0.63% |
| 2006 | 6 | 1.88% |
| 2005 | 6 | 1.88% |
| 2004 | 2 | 0.63% |
| 2003 | 1 | 0.31% |
| 2002 | 2 | 0.63% |
| 2001 | 4 | 1.25% |
| 2000 | 5 | 1.56% |
| 1999 | 2 | 0.63% |
| 1998 | 1 | 0.31% |
| 1997 | 1 | 0.31% |
| 1995 | 1 | 0.31% |
Geographic Distribution
United States leads with 16.4% (36 AI-verified stores) , followed by Spain (9.1%) and France (7.8%) .
Base: 219 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
36 AI-verified stores
20 AI-verified stores
17 AI-verified stores
17 AI-verified stores
14 AI-verified stores
13 AI-verified stores
13 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 36 | 16.44% |
| Spain | 20 | 9.13% |
| France | 17 | 7.76% |
| Turkey | 17 | 7.76% |
| Italy | 14 | 6.39% |
| Poland | 13 | 5.94% |
| Brazil | 13 | 5.94% |
| India | 10 | 4.57% |
| United Kingdom | 9 | 4.11% |
| Russia | 9 | 4.11% |
| Iran | 8 | 3.65% |
| Greece | 8 | 3.65% |
| Germany | 7 | 3.20% |
| Australia | 7 | 3.20% |
| Netherlands | 7 | 3.20% |
| Czechia | 6 | 2.74% |
| Canada | 5 | 2.28% |
| Hungary | 5 | 2.28% |
| Pakistan | 4 | 1.83% |
| Colombia | 4 | 1.83% |
Featured Stores
Discover the strongest performers and newest entrants in Isotope's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.8k | 100.00% |
| Emails | 1.2k | 31.52% |
| Phones | 1.2k | 30.26% |
| Ecommerce platform | 3.8k | 99.74% |
| Couriers | 141.0 | 3.70% |
| Payment Providers | 179.0 | 4.69% |
| Categories | 372.0 | 9.75% |
| Social Media | 817.0 | 21.42% |
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Use our detailed Isotope E-commerce Database to:
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Quickly find and contact the best decision-makers at Isotope online stores.
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Frequently Asked Questions
- What data is included in the Isotope E-commerce Database?
-
Our database covers over 324.0 Isotope physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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Social Media Usage
Facebook leads with 32.9% among stores with at least one detectable social profile (169 stores) , followed by Instagram (30.0%) and YouTube (10.9%) .
Base: 817 stores with any detectable social profile (21.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
169 stores
154 stores
56 stores
38 stores
28 stores
26 stores
15 stores
15 stores
10 stores
2 stores
Visual Distribution